2022 MEDIA PLANNER - Tobacco Reporter
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2022 MEDIA PLANNER
2021
LONDON
2021
Continuing Change: Innovation & Sustainability
LONDON
Continuing Change: Innovation & Sustainability
Continuing Change:
London | 2021
Innovation & Sustainability
Sept. 21–23, 2021
PRINT • ONLINE • FACE-TO-FACE
Tobacco Reporter Media Planner 2022
–1– • VIRTUAL
Your Story, Our Business
Since 1873, Tobacco Reporter has been the global source for what is happening
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with the current, monthly Tobacco Reporter, recognized as the sector’s leading
journal worldwide.
The scope of our coverage is unrivaled. From agronomy to quality assurance,
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Our mission is to help readers succeed in their jobs by providing relevant,
timely and accurate information. That entails more than simply reporting the
news. When preparing a story, we ask not only, “What happened?” but also,
“How will it affect your business?”
THE LEADING growth is being provided,
competitors and new brands
what Marobella described
too, by an increase in
entering the market and
new who likes to roll
by
tobacco and smoke without
as the excitement currently out a loan, and that is unlikely to change greatly
having to take
“GRANDFATHERED”
evident in the segment partly because of new soon. But,
EDGE
at trade shows. opportunities provided
Another important point materials, more women by herbal
to keep in mind is that, are entering the RYO with asbestos. In the 1960s
whereas the market for and, in fact, some estimates category, and 1970s, the “light” cigarette
factory-made cigarettes, have women accounting
are locked in with tobacco, which nearly 40 percent for was a bust.
has nowhere else to of the RYO market attributed
the market for RYO go, material use. In In the transcript of the
and make-your-ow n part, too, the RYO category to herbal January 2018 IQOS TPSAC
ATTITUDES
such as rolling papers, accessories, itself up has opened ing, member Gary Giovino meet-
cones and tubes, while to new entrants with products shared his personal experience
underpinned by tobacco heavily don’t require such as cones that with this: “I’m 35 years
consumption , is expanding people to be skilled in the art of past cigarettes … but I
beyond tobacco. Marobella then there is the question rolling. And couple of times because relapsed a
is I thought light cigarettes
Republic wants its products careful to emphasize that that in the U.S., of cultural changes. “I
think and we know now that that’s were safer,
people not true.”
Building on a formidable heritage, materials, naming tobacco,
to be used only with
hemp, CBD and herbal
legal themselves, they are seeking to find moments
are seeking to relax, to As it turned out, tar and
nicotine levels were indeed
products generally. But seeking to enjoy when a machine “smoked” lower
Republic Brands is keen to there is no getting away the little things in life
more and more because the cigarette but not when
capitalize on the latest market the fact that smoking
marijuana is becoming
from happening in our
world,” said Marobella.
of what is human blocked the ventilation a
holes with his lips and fingers.
trends. parts of the U.S. and
is already
legal in our research,
we have seen that people
“And through From the industry’s perspective,
the machine numbers were
across Canada. And Marobella so north of the border, to help them relax.” use our products meant for comparative
analyses, but their use in
conceded that, in respect
of marijuana, U.S. federal
legalization would be great Of course, to satisfy the New to the tobacco product was perceived as deliberately
deceptive.
advertising
By George needs of a diverse consumer industry? There are some things
H
Gay “the RYO category in for base, you need As the Center for Tobacco
ere’s a challenge: Try to
figure out what
“category” was being referred But for the moment,
an important part.”
which Republic’s brands
play such and Republic
a wide-ranging portfolio
seems to have just that.
of products, about past industry behavior you need to know traditional ‘safe and effective’
Product’s website states,
“FDA’s
standard for evaluating medical
during an interview
to when, the focus is on the U.S.
where
What I wrote above about
factory-made cigarettes started in 1969 by Levin, The company was that affect how U.S. regulators products does not apply
to tobacco …. There is no
Reporter in August, a
with Tobacco Marobella has taken
Republic’s brands and
on the responsibility
for aligning nowhere else to go might
be
having of the most famous who at that time owned
smoke and head shops one treat you. tobacco product.” known safe
company executive
said, “I think it is the most brand marketing with manufacturers of factory-made taken to suggest that the Adams Apple in the U.S.,
consumer segments across specific cigarettes also have nowhere in Chicago, and a smoking
exciting time to the U.S. He exudes enthusiasm they can go beyond tobacco. business operating under accessories Denial or Trivializing of
be in the category in the
U.S.” for this challenge, and
it is easy to get swept
But such a suggestion would
misleading. Leading manufacturers be owns the shop but the same name. He no
longer By Cheryl K. Olson Oh, that indelible front-page
Addiction
image of tobacco company
If I didn’t know the answer such an experienced brand along by in this field are making still owns the brand name,
to this puzzle, marketer talking of consumers huge efforts to move away which is utives, right hands in the exec-
I think I would have from combustible tobacco air, being sworn in before
I
guessed choosing new pathways through toward seemingly swearing that Congress:
pouches. I certainly wouldn’t at something like nicotine environments with changing cultural all manner of new-generatio
n products, and, given was finishing my doctoral
studies at the cigarettes aren’t addictive!
have gone for a combustible products that combine initial success is maintained, their Harvard School of Public testimony in the 1980s Industry
product. But the executive brand heritage it is conceivable their departure “grandfathered attitudes” and 1990s tried to muddy
was talking about the roll-your- with sustainable materials. will leave behind a considerable this headline hit the newsstands:
Health when
products. These attitudes
about companies that sell
nicotine by mentioning addictions the waters
own category in general, vacuum, part of which “Tobacco were shaped by years of to coffee, television, tanning
and, in particular, about could be filled by RYO Chiefs Say Cigarettes Aren’t exposure to (my weakness) chocolate. and
Brands, which in July Republic A Growing products—initially tobacco Addictive.” It industry bad behavior, In 2005, some major companies’
changed its name from Market but later, perhaps, underpinned based, recalled from advertising, websites were still waffling,
Tobacco. “It’s rare that Republic But he has a by other smoking materials. was April 15, 1994. erage and academic articles. news cov- saying smoking is addictive
you are able to become point. If you step back And on top of these marketing Whether you’re coming “as
company like Republic part of a reflect, there and take a moment to The New York Times opened tobacco industry fresh from to the
with such great ownership, is clearly something going brands, you can add emerging opportunities for RYO its coverage university, transferring
iconic global brands and such U.S.—and now. on here—in the retail possibilities, such with, “The top executives another field or starting in from
of the
category that is becoming
an amazing supply chain
in a background is the
The first thing that should
be kept in the ecommerce. Marobella
told me that new highly as est American tobacco companies seven larg- transform how people consume
a company meant to disrupt
and
more and more meaningful size of the U.S. market. delivery services were innovative that they did not believe testified in Congress today To nicotine … congratulation Past misuse of the trappings of
U.S.,” said Paul Marobella, in the home to me when This was brought coming online in the U.S.: that cigarettes were addictive the eyes of public health,
you wear the modern face
s. science colors how industry
the former chairman and Marobella mentioned E-Z such as GoPuff, which services that they would rather but old villain, Big Tobacco. of that research is perceived today.
of Havas Creative in North CEO Wider, one of will deliver to your
America who joined Republic the most recent brand additions to the Republic 25 minutes or less. Despite house in My professors shared studies
their own children did
not smoke.” is now your The history of industry misbehavior
as president and chief of rolling papers, acquired portfolio its name, GoPuff delivers showing that children history too. When people
marketing huge array of products hear you
previously acted as a consultant. officer on July 1, having by Levin about along with the Joker a recognize Joe Camel (a could your products,
marketing materials or research, speak or see
KNOWN
three years ago. One of brand that happens to include then-ubiquitous cartoon Director Mitch Zeller includes
“And I know that everybody the areas where range of tobacco and nicotine a wide spokesperson) as easily as cigarette everything in they’ll assess the famous 1930s advertise-
here is really excited about E-Z Wider has a strong goods from charcoal heaters Mickey Mouse. the context of that history. ment showing a physician
our future. You’re going presence comprises the for hookahs to rolling I shared this memory with with a white coat and whiter
some great new products to see Seaboard of the Eastern papers to e-liquids. “You a colleague of mine, who Based on two decades smiling at a pack of Lucky teeth
from us—some innovation. U.S., which, the internet consumption lounges have Big Tobacco as a newly joined technologies and working with evolving tobacco
people will come to know I think population of tells me, has a being legalized in certain minted Ph.D. in 1998, regulations, toxicologist Strikes. The ad reads: “20,679*
the Republic Brand name about 118 million people, added Marobella. “Las cities,” make a difference with hoping to shared this Willie McKinney Physicians say ‘Luckies
than they knew Republic more about 12th position slotting it into Vegas is one where you advice: “If you’re going are less irritating’” and “Your
Tobacco in the past: We on a list of the most populous able to consume herbal will be modified-risk products. to disrupt tobacco, Protection against irritation Throat
focus more on that. And are going to of the world. nations products on-premise. the Master Settlement Agreement That year, because of against cough.” The asterisk
we’re building a great place The plan is to take E-Z You have was upending decades of all the baggage, you’ve points to a statement assuring
to work of the company’s Wider national, as one subscription delivery boxes freewheeling industry practices. Because it’s still nicotine. got to know the history. that “the figures quoted
and a place that really creates in which papers and cones And still addictive.” been checked and certified have
iconic brands. That is the growing and emerging sometimes included.” are “Companies had been saying to” by an auditing firm.
here at the moment.” spirit Importantly, too, there brands. Here are some examples
things like, ‘No one knows of how yesterday’s misbehavior This misuse of the trappings
UNKNOWNS
are signs that within the the mechanism for how affects you today. of science colors how industry
Marobella was speaking U.S. market—the total huge cigarettes cause disease,’” research is perceived today.
mainly about the U.S. population is about 328 A Diverse Consumer Base “And we still don’t know he recalled. McKinney served for three
though some of his underlying market, the RYO sector million— the mechanism. But that’s
ideas have wider resonance, is growing. Hard data Marobella added, however, not the as the industry representative years
on the sector is point. The point is cigarettes on the FDA’s Tobacco Products
which is appropriate given
the global reach of Republic. more difficult to come by than that on routes were being opened
that while more and
more cause disease. With a relative Misuse of Research and Statistics Scientific Advisory Committee
The company, owned cigarettes, for instance, factory-made to the consumer and risk of 15, they are the cause!” The 1954 advertisement (TPSAC). He recalled
He “A Frank Statement to frustration that when FDA with
largest RYO company
by Donald Levin, claims
to be but Marobella said Republic was important for Republic while it ated by his company “transitioningdescribed the tension cre- Smokers,” signed Cigarette staff presented data to the
in the world. It has subsidiariesthe seeing growth both in the incidence of was to
opportunities, the company’s keep abreast of these new open with, that truth.” to, and being honest and tions, is a landmark
by the heads of 14 companies
and associa- “They would have a little
asterisk by any references
TPSAC,
Canada, continental Europe in own and making their people rolling their core
the name Republic Technologies,
and the U.K. operating
under The cone sector, own with papers, cones
and tubes. would remain with, distributors, business was with, and If you’ve dealt with the
of the industry’s disingenuous
and misuse of science. Claims promises
that were published by
the tobacco industry. That’s
or papers
which Republic stores, c-gas stations and wholesalers, convenience Food and Drug Administration include “Distinguished author- gave a talk once called why I
seven manufacturing ago, entered about three years Center for Tobacco Products, ’s ‘Life Without the Asterisk.’
facilities across North
America and Europe, was particularly vibrant,
he said, before adding I guess that, to a certain
smoke shops. you’ve seen the term “grandfa- ities point out that medical research of recent years FDA always seemed to Because
presence in 120 countries. and a sales bamboo that extent at least, the route thered.” Tobacco products many possible causes of indicates have to call out, ‘this is
cones and bamboo papers consumer needs to be to the marketed as of Feb. 15, lung cancer” and “We lished by them.’” a paper pub-
were “flying off the allied with the type of “grandfathered,” or not 2007, are products we believe the
shelves.” At the same consumer affected by new rules, and make are not injurious to
time, indirect evidence you are aiming at. So who authorization to stay on don’t need and always health. We always have
for such are these consumers? Well, store shelves. will cooperate closely with ‘Safer’ Cigarettes That
traditional RYO consumer the My colleagues in public safeguard the public health.” those whose task it is to Weren’t
20 is still a male manual health, medicine and Be sensitive to the history
worker ence who are middle-aged sci- In his 2020 TEDx Mid-Atlantic of products touted by the
Paul Marobella or older might be said try as technical advances indus-
tobaccoreporter september2021 The case for realistic optimism to have Future of Nicotine talk, “The Past, Present and
Addiction,” Center for Tobacco Zeller’s talk mentioned
in safety or pathways to
quitting.
n
tobaccoreporter september2021 in the wake of America’s recent Products two such
the innovative Kent Micronite safety snafus. In the 1950s, A tobacco industry youth smoking
election
n
14 filter turned out to be
lined
prevention campaign two
decades ago
21
tobaccoreporter n may2021
tobaccoreporter n may2021
By Chris Greer
15
I
always admired Donald
Rumsfeld’s turn
of an opaque phrase. As A realistic perspective
America’s for-
mer secretary of defense I will give you one opinion:
memorably I
explained in a 2002 news
briefing on the tobacco and nicotine industry believe few people in the
U.S. invasion of Iraq, or harm/risk reduction
crystal ball gaz- holder community consider stake-
ing into the future is the last four years an uninter-
nothing if not an rupted halcyon summer.
embrace of the mist If you do not share my
and fog. However, then we can all at least opinion,
agree they were eventful
anticipating what may consequential. Just naming and highly
come is not just an amusement, a few events off the top
can be a valuable strategic it head reveals: of my
some cases, it just meant
that different ways of working planning tool during a change of
had to be adopted. Before had Premium shipping U.S. presidential administratio • The early but highly
the pandemic, it was usual rates ns. prominent miscommun
customers’ sites, whereas to visit While getting I am often asked to provide on e-cigarette or vaping product use-associate ications
now, some of those “visits” tobacco to the port of my opinion on picks, replace-
gone virtual—were being had Beira has been relatively ments and likely policy injury (EVALI); d lung
made via video calls, which straightfor- directions. As president
cases worked well. And
though some new projects
in most ward for Transcom, I cannot provide an opinion. of TMA, • Policy by tweet;
had had to of Beira shipping it out TMA has, for more than
be put on hold last year, has presented challenges. tury, striven to be an unbiased a cen- • No exemptions for premium
the company had been able convener and place of under-
technicians to install its to send During the past
three months, some standing for those engaged cigars;
which, for instance, are
Controlled Atmosphere
Chambers, shipping in • A ban on most mass-market
used by some warehouse lines have been moving the complexities of tobacco flavored electronic nicotine-
control insects in tobacco operators to their empty
containers to Asia to and “I
s the realIty of the delivery system (ENDS)
COPING
stocks. nicotine. So why should sales;
INNOVATION AND
Harvey pointed out that
Transcom had been fortunate meet the high demand there, regard- continue to read after I just
you last • Uncertain U.S.-China
in at least one respect less of export told four years and
because Mozambique had contracts already in U.S.-EU trade conditions
fewer restrictions than
other countries in southern
suffered place, and, in
some cases, customers
you that you are not
Rene Luyten getting really all that and for leaf
and, indeed, than those Africa have had to pay an opinion on leadership ENDS products;
WITH COVID
in much of the rest of higher ocean freight picks
The only strict shutdown the world.
in Mozambique had occurred rates than those for which they would and policies? dIfferent or better • A global pandemic and
its eco- In one sense, vaping and heated-tobacco
than nomic and social consequences products are novel energy
ITS ENEMIES
in April and May 2020, have budgeted. I think the perspective technologies. Lithium-ion batteries
which was in any case ; have allowed innovators to change
offered by a more dispassion- the precedIng eIght years
“off season” for tobacco. the normal And in this respect, it • An order by a Maryland
office closures and restricted
some documentation delays,
And while temporary government
working hours had added
some time until things return
might be
to nor- ate observer is warranted eral judge ?”
that moved forward,
fed- the heat source used to form
from combustion to electricity.
the inhalable nicotine-bearing
aerosol
the movement of cargo mal. Bart Brouwerens,
a director of and useful to prepare for by several years to September
Transcom’s facilities to from the Netherlands-b changes. There are areas January’s 2020, due dates for provisional
and into the port of ased Andromeda we can be realistically substantial equivalence
hardly been affected. Beira had Forwarding about, and it is more than optimistic and premarket tobacco
& Logistics, told me in an aphorism that what comes product application (PMTA)
By the same token, Luyten an email exchange at the is largely a “known unknown.” next missions for deemed products; sub-
considers b-Cat to have beginning That is especially true when
fortunate to operate out
of the Netherlands, which
been of March that
rates for containers we consider the natural
starting • An order from a Massachuset and
ated a “Smart Lockdown,” has oper-
thereby allowing the company from the Far East had quadrupled these: comparing the outgoing point of conversations like rule on cigarette graphic
ts federal court directing
a
Accustomed to dealing with to operate its factory as during the past year. Lots administration to what health warnings be promulgated
normal throughout the of clients think will happen during
Bart Brouwerens we by March 2020.
unforeseen situations, tobacco On the negative side, he pandemic. were holding the new one.
Photo: Mikhail Ustinov | Dreamstime.com
said, supplier delivery shipments in the hope
companies take the pandemic storage and logistics been extended, but even times had that rates would
this had not affected b-Cat’s decrease, Brouwerens said,
I ask you, is the reality
of the last four years really
-related disruptions in stride. tions materially. One upshot of this business
continuity is
opera- this is not the
case
yet.” Vessels were fully
but “regretfully
booked and, for
Understa all
nding the war on vaping
that, not only has the
were able to attract high20
company been able to as long as shipowners
employees, but it is expecting retain all its freight, they would require levels of
to have to take on additional their clients to pay premium
D uring a telephone call By George Gay skilled technicians. prices. “I do not foresee
any changes to this in
By Clivetobaccoreporter
Bates n january2021
H
on April the near
the CEO of logistics company 10, 2019, Guy Harvey, methods of operation. future,” he added.
ow did vaping emerge,
Transcom Sharaf Group, Nor was I surprised that, and why do so
which is based in Beira, at least, there was a feeling in one sense many in public health oppose and consumer uptake or
Mozambique, told me that that the business might it? It is a rejection in a process that
his business had suffered while of the pandemic come out perplexing question, but natural selection in ecology. mirrors
Photo: Transcom Sharaf
“a few blows” from Cyclone stronger than it went into the explanation The surge of innovation as the approaching endgame2
it would come out of it Idai, As part of an it. starts with innovation. includes
the emergence of a vast for
equipped to deal with any
stronger than it went in
and better question, Harvey email exchange, and in answer to a range of flavors and branding, and lung disease, and prematurethe burden of cancer, heart insinuation that the
The essential development able devices, mods and refill- opponents of tobacco harm
“After the Storm,” Tobacco
future extreme weather
events (see disrupted
told me the pandemic had
to some extent with a critical technology—th
was progress tanks, variable power, temperature consumption through smoking. death caused by nicotine pursuing grants, reduction are
leaf tobacco delivery times control and new heating tax revenues and employment
Reporter,
operating, and the infrastructure May 2019). The port was use Transcom’s on those markets that battery—that made new
e lithium-ion element designs. It brought should look for in innovation? Isn’t this precisely what we and may have stakes opportunities
was there, “so it’s business facilities. There had been categories of con- “sub-ohm” devices designed on in rival business models.
as usual,” he added. sample test results and, a delay in getting for the consumption of Not everyone agrees. role and may have a reinforcing Money plays a
as a consequence, delays sumer nicotine product volumes of weak liquids large effect. It allows for the opposi-
in obtain- possible in a compact form and “pod” devices designed Despite this promise, thousands tion to form at a very large
It is astonishing how resilient ing sales confirmations able to consumers. Driven accept- consumption for the of well-funded and dedicated scale. However, it does not
some companies are. For and shipping instructions, by the insatiable demand of low volumes of high tobacco control activists why the money is aligned explain
those who need reminding, had resulted in longer than which iaturization from mobile for min- compact device. strength liquid from a and academics oppose these with opposition to tobacco
Cyclone Idai, which struck usual phones Some of the innovation develop- reduction. I think
Malawi, Mozambique and
Zimbabwe in the middle volumes, he said. In addition, storage periods of higher these batteries have improved and other portable devices, synergistic. For has been elegantly ments. The question is, why?
What is driving this opposition? the money follows the prevailing harm
2019, was described by the of March also had higher some destination countries to deliver ever greater energy example, the use of acids The coalition opposing group think in the field rather mindset or
U.N. as one of the worst than usual tobacco stocks density (essential for good allowed for the formation in pod devices vaping is formidable, than the other way around.
related disasters in Africa. weather- facilities, the at ports or storage battery life) and power of “protonated” nicotine together the World Health drawing There are two more promising
Other agencies rated it as result of their own shutdowns, (essential for rapid heating density which improved salts, Organization, major regulators,
worst in the Southern Hemisphere. one of the not accept so they could interaction). In one sense,
and responsiveness to
human that could rival
pharmacokinetic nicotine
delivery to a level public health agencies like
the Centers for Disease harm reduction and its innovation explanations. First, tobacco
new-crop tobaccos as soon vaping cigarettes. But these acids Control model are profoundly coun-
as would normally ucts are novel energy technologies.and heated-tobacco prod- use of high-strength and Prevention in the United
Given what happened
two years have been the case. “A lot
more shipments had to be
also facilitate the
nicotine liquids by reducing States, hundreds of academics tercultural for tobacco control activists and academics.
The critical innovation and research funders, health
ago and Transcom’s
response to scheduled to limit volume
arrival
carefully that they change the heat
source used to form the
is Higher strengths mean
users inhale lower quantities
harshness. and medical societies, activist tobacco control toolkit is filled with punitive, restrictive The
those events, I wasn’t surprised careful planning,” said Harvey. per month, which required nicotine-bearing aerosol inhalable of liquid,
groups and journalists. But
why has this coalition directed coercive tools, wielded with and
at the end of February
when, “In some cases, financial from combustion to electricity. so less heating is required, allowing for smaller firepower against tobacco its and medical experts. the daunting authority of health
this year, I sures meant sales were rolled pres- Burning tobacco generates a more compact and consumer-frien batteries and harm reduction, even though It mainly sees the private
to 2021 completely.” the heat, and the tobacco of the same actors would many of the problem sector
was in touch with Harvey
again is the aerosol, but the products smoke turned out to be dly format. That has support harm reduction and governments or nonprofits as the root
learned that, while the Covid-19 and Different ways of working prime driver of the disease of combustion are also
the
a very successful combination.
Alongside the developments
drugs, HIV and sexual health? for illicit the solutions.
It is called tobacco control as providing
pan- burden. There is no combustion in technology, there have We should start by considering trast, a public health model for a reason. In con-
demic, too, had delivered Meanwhile, Rene Luyten, with electrical heating, been major commercial that works through the
a few blows a director of b-Cat, which, so no products of combustion and social innovations. grounded in a legitimate if the opposition is free-play
to the company’s tobacco of its business activities, as part therefore much lower disease and Vape shops analysis of public health of pleasure-seeking consumers
these had been fended off
business, works
house and logistic companies, closely with tobacco ware- risk. This is the fundamental, provide a service that helps people quit, but outside and an imperative to do objectives innovators interacting with profit-seeking
in a lightly regulated and
with judi- game-changing innovation. or treatment paradigm a medical the right thing. I believe competitive
cious changes to normal made the point that whereas without labeling their customers pose of this explanation we can dis- not easily market does
and planned the pandemic had affected Once the lithium-ion battery “patients” suffering from as quite quickly. If that were fit within that toolbox or
Guy Harvey all businesses, this didn’t had overcome the primary a psychiatric disorder. Innovation we would see much more the case, that culture.
necessarily that business mean Due than higher than normal source problem, innovators heat has been driven intellectual energy consumed The second explanation
activities were down in had at their disposal a platform spontaneously through trade-offs and agonizing over 1980 and 2010, funders, is institutional inertia.
all areas; in tobacco stocks at ports and storage further innovation. In his for influential product social media with over the likely unintended academics, activists, regulators,
Between
limit volume arrival per month facilities, some shipments had recent book, How Innovation reviewers using YouTube quences of policy proposals. conse- ticians and many poli-
40 during the pandemic. to be carefully scheduled to Matt Ridley analyzes the Works,1 media to exert and other social There would be a richer committed journalists came
origins of innovation: “selection pressure” on sion of objectives, ethical discus- built a powerful together and
“The main ingredient in the innovators. A vaping dilemmas, risk, uncertainty fighting machine to challenge
tobaccoreporter secret sauce that leads to innova- subculture of user-driven camaraderie, support, precaution. Even if that and and drive down smoking. Big Tobacco
april2021 tion is freedom. Freedom scientific and engineering advice, and discussion came to a result But by 2010, the tobacco
tobaccoreporter to exchange, experiment, insight has flourished opposed vaping and tobacco that becoming stale and wars were
april2021 invest and users with
fail; freedom from appropriation
or restriction by chiefs, priests a sense of purpose and independenceand provided to reach that conclusion
harm reduction, the analysis
and bored. Innovations
somewhat intractable and
the troops tired
and thieves; freedom on turers and public health of manufac- would look very different such as vaping
the part of consumers to activists. overconfident assertions to the have provided and heated-tobacco
41 innovations they like and reward the These developments have seen in practice. For example, new and revitalizing enemies.
reject the ones they do not.” combined to create a power- call to “ban flavors,” “raise the Over the last
So in the relatively open
regulatory environment ful rival “value proposition” taxes” or “cap nicotine strengths” decade, the war on smoking morphed into a
of the past alternative to cigarettes and smoking—an would come wrapped The machine built for fighting war on nicotine.
decade, we see a wave of way to use the relatively in concern for the effects smoking swiveled its gun
intense on adult rets and started
and selected in the marketplace innovator activity, all tested tine but without mild lifestyle drug nico- smoking cessation, the
welfare of adolescent smokers, blasting away at the new tur-
through rapid introduction nearly all the lethal side trade, home mixing and illicit supporters. It did products and their
health campaigners, it should effects. For public workarounds, and displacement that because that is what
be a triumph—and recognized other risk behaviors. But to tions do—it’s in their those organiza-
we never see this. institutional DNA. The
A common suggestion as veterans of the “tobacco leaders grew up
20 is to “follow the money,” wars” and continued their
with an the new fronts. fight on
The involvement of the traditional
enemy, the
tobaccoreporter n march2021
tobaccoreporter n march2021
21
Tobacco Reporter Media Planner 2022
–2–
The Premier Industry Source
Integrity and Expertise
Our thoroughly researched and fact-checked reports are brought to you by four
staff writers who between them boast more than 90 years of industry experience.
Because global coverage requires global operations, we invest considerable
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Our team of staff writers is strengthened by an extensive network of freelance
writers filing reports from all corners of the world. In addition, we frequently
publish articles by thought leaders. Recent prominent contributors include
Clive Bates (The Counterfactual), Cheryl K. Olson (public health researcher and
consultant), and Stefane Colard (Coresta).
Over the years, their work has been recognized repeatedly for editorial quality.
Among other accolades, Tobacco Reporter has received gold, silver and
bronze trophies along with numerous honorable mentions in the prestigious
international Tabbie competition, which recognizes excellence in English-
language trade publications.
“Well written, compelling, and
there was something that set it
apart from the rest.”
- Best Feature Article citation
“Tobacco Reporter always sticks
to the facts and doesn’t push
beyond what is appropriate.”
-Tobacco Reporter advertiser
Tobacco Reporter Media Planner 2022
–3–
Media Leadership
Through our award-winning publication, website, face-to-face and virtual
conferences, social media and monthly newsletter, Tobacco Reporter delivers
global access to engaged decision-makers in the tobacco and nicotine industries.
No matter the channel, Tobacco Reporter is the trusted voice for our readers.
Utilize our integrated portfolio to develop and nurture relationships, build your
brand and drive sales.
Tobacco Reporter Media Planner 2022
–4–
The Basics
Published monthly Featured, in-depth
(12 issues) content
Breaking news on
tobaccoreporter.com Tobacco Reporter’s
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Quick Facts
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Global Tobacco & Vapor
Industry Guide 104 CountriesCommited investment in
www.IndustryGuide.org 6,000 per print issue online and digitally
print,
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(separate publication) average print of 3,296 per print issue;
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12 (monthly)
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• Due
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• Daily
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online
• 6,000 per
Due to print issue
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copies January
held with an2022. Innovation
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365: daily patents
online
currentnews
eventsand special interest
average print of 3,296 per print issue; Science
updates
• Dailyand
tonewsresearch
tobaccoreporter.com
coverage online
6,000 per print issue to resume January 2022. Innovation and patents
Science and research
Editions Advertising Opportunities
Content
Editions
12 (monthly) andand
in print Features
digital Advertising
We offer individual Opportunities
and package ad buys:
1 (yearly) Global Tobacco & Vapor Industry Multi-page, full page, 1/2 page and 1/4 page print
Guide,
Profilesthe
12 (monthly) trusted
(companies source
in printand for procurement
andthought
digital leaders) by We•offer individual
All ads and package
will appear digitally ad buys:
and on tobaccoreporter.com.
over 300 industry
Business
1 (yearly) and purchasers
personal
Global interest
Tobacco annually
& Vapor Industry Online banner
Multi-page, full page, 1/2 page and 1/4 page print
365:
News daily
Guide,andtheonline
current news
trusted and for
events
source special interest by
procurement Advertorial
• All ads will appear digitally and on tobaccoreporter.com.
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• Daily
over 300tonews
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industry online annually
purchasers Online banner
022. Innovation
365: daily andonlinepatents
news and special interest Advertorial
Science
updatesand research
to tobaccoreporter.com
Advertising Opportunities
Tobacco Reporter Media Planner 2022
We offer individual and package ad buys:
–5–
Multi-page, full page, 1/2 page and 1/4 page print
IndustryGuide.org
Global Tobacco &
Vapor Industry Guide
tobaccoreporter.com
vaporvoice.net
2022
IndustryGuide.org
2,800 listings across leaf, One-stop shopping tool
manufacturers, suppliers, for anyone purchasing
service providers and tobacco and nicotine
many more products
Single point of contact
accommodating your Organized by company,
products, services and name, product, service
divisions—direct customers to or geography
the right place the first time
Tobacco Reporter Media Planner 2022
–6–
www.gtnf.org
From its launch in Rio de Janeiro
in 2008 to today, the GTNF is the most
important international forum to meet people
and exchange ideas with public health
experts, governments, investors and members
of the industry.
Tobacco Reporter is a proud member of the
The GTNF’s mission is to foster a GTNF Trust and supports the GTNF with
deepening conversation about tobacco, editorial content and engagement opportunities
nicotine and public health that improves for conference sponsors and attendees —
all stakeholders’ work. online, in person and in print.
Virtual | 2020
Global virtual conference, networking and
engagement spaces spanning five continents
and three time zones with on-demand replay
Tobacco Reporter Media Planner 2022
–7–
Our Reach
Tobacco Reporter reaches boardrooms in Beijing; Richmond, Virginia, USA; and
London; factories in Turkey, Poland and Austria; farms in Brazil, Africa and
Indonesia; tech centers in Shenzhen, China; and San Francisco, California, USA;
and decision-makers from Brussels to Washington, D.C., to Geneva.
221,601 online readers in 12 months
Online: 52 percent traffic from mobile
77,865 average page views per month
18,467 average monthly readers
Metrics 2021–2020
Page views: +123 percent
Organic search traffic: +72 percent
Referral traffic: +41.50 percent
Direct traffic: +40 percent
Source: Google Analytics
Print and Online: A Tobacco Reporter print ad also gives you exposure on a dynamic
and growing website. Multiply your message with a single ad purchase.
Tobacco Reporter Media Planner 2022
–8–
2022 Editorial Calendar Summary
Issue Theme Planned Content
- Oriental leaf - Spotlight: Logistics
- Independent leaf and storage
January Smokeless merchants - Bonus distribution:
TPE
- North America - Tipping
- Turning Point Brands - Spotlight: Primary
February Cannabis - OTP processing
- Adhesives
- Indonesia - Spotlight: Storage/
- Imperial Tobacco infestation
March Illicit Trade - Filters - Bonus distribution:
- Security devices TMA
- China - Spotlight: Vapor companies
April Innovation - Packaging - Bonus distribution:
- Labs WT Europe
- India - Making and packing
May Sustainability - USA - Leaf processing
- BAT - Spotlight: RYO/MYO
- EU - CNTC
- Africa - Flavorings
June GTNF preview - JTI/JT - Spotlight: Packaging
- AOI
- Japan - Machinery
July Leaf - KT&G - OTP
- HnB - Spotlight: Leaf merchants
- Universal - Cigars
August Nicotine - CIS - Spotlight: Instrumentation
- RYO/MYO - Bonus distribution: Intertabac
- USA - GNTF issue
- PMI - Spotlight: GTNF sponsors
September Harm reduction - Technology - Bonus distribution:
- Filters GTNF
- Asia - Shisha
October Industry diversification - Independent manufacturers - Spotlight: Papers
- Recon
- EU - Packaging
- Vaperesso/Smoore - Spotlight: TMA members
November Science - Premium Tobacco - Bonus distribution:
- GTNF review WT Middle East
- Middle East - Papers
December Regulations - Altria - OTP
- Flavorings - Machinery
Industry Guide IndustryGuide.org Over 2,800 listings: Don’t miss your chance to advertise
Tobacco Reporter Media Planner 2022
–9–
Full Color Ad Sizes and Rates*
Get Your Brand Noticed
Two-Page Bleed Spread Two-Page Non-Bleed Spread
Size (inches) 16.75 x 11.125 Size (inches) 16.5 x 10.875
Size (metric) 426 x 283 Size (metric) 420 x 276
Single Ad 7,700 USD Single Ad 7,400 USD
½ Year (6 issues) 7,200 USD ½ Year (6 issues) 6,900 USD
Full Year (12 issues) 6,800 USD Full Year (12 issues) 6,500 USD
Full-Page Bleed Full-Page Non-Bleed
Size (inches) 8.50 x 11.125 Size (inches) 8.25 x 10.875
Your Your
ad Size (metric) 216 x 283 ad Size (metric) 210 x 276
here Single Ad 4,000 USD here Single Ad 3,700 USD
½ Year (6 issues) 3,750 USD ½ Year (6 issues) 3,450 USD
Full Year (12 issues) 3,550 USD Full Year (12 issues) 3,250 USD
2/3 Page Half-Page Horizontal
Size (inches) 4.5 x 10 Size (inches) 7x5
Your
ad Size (metric) 114 x 254 Size (metric) 179 x 127
here Single Ad 3,340 USD Single Ad 2,950 USD
Your
½ Year (6 issues) 3,150 USD ad ½ Year (6 issues) 2,770 USD
Full Year (12 issues) 2,950 USD
here Full Year (12 issues) 2,640 USD
Half-Page Vertical Half-Page Island
Size (inches) 3.25 x 9.75 Size (inches) 4.5 x 7.5
Your
ad Size (metric) 83 x 248 Your Size (metric) 114 x 191
here Single Ad 2,950 USD ad Single Ad 2,950 USD
here
½ Year (6 issues) 2,770 USD ½ Year (6 issues) 2,770 USD
Full Year (12 issues) 2,640 USD Full Year (12 issues) 2,640 USD
* Prices above are quoted per insertion.
Tobacco Reporter Media Planner 2022
– 10 –Full Color Ad Sizes and Rates*
Get Your Brand Noticed
1/3 Page Box 1/3 Page Horizontal
Size (inches) 4.5 x 5 Size (inches) 7 x 3.25
Size (metric) 114 x 127 Size (metric) 179 x 83
Single Ad 2,540 USD Single Ad 2,540 USD
Your
ad ½ Year (6 issues) 2,430 USD Your ½ Year (6 issues) 2,430 USD
here Full Year (12 issues) 2,300 USD
ad Full Year (12 issues) 2,300 USD
here
1/3 Page Vertical 1/4 Page Horizontal
Size (inches) 2.125 x 10 Size (inches) 7 x 2.5
Your
ad Size (metric) 54 x 254 Size (metric) 179 x 64
here Single Ad 2,540 USD Single Ad 2,420 USD
½ Year (6 issues) 2,430 USD ½ Year (6 issues) 2,320 USD
Full Year (12 issues) 2,300 USD Your ad here Full Year (12 issues) 2,210 USD
1/4 Page Vertical 1/4 Page Standard
Size (inches) 2.125 x 7.5 Size (inches) 4.5 x 3.75
Size (metric) 54 x 191 Size (metric) 114 x 95
Your Single Ad 2,420 USD Single Ad 2,420 USD
ad
here ½ Year (6 issues) 2,320 USD Your ½ Year (6 issues) 2,320 USD
ad
Full Year (12 issues) 2,210 USD here Full Year (12 issues) 2,210 USD
* Prices above are quoted per insertion.
• Space rate frequency is earned on the total number of insertions published during any 12-month period.
• Guaranteed premium positions are noncancelable and include right of refusal for the following year: inside front cover +30 percent,
inside back cover +20 percent, back cover +50 percent, opposite editorial +15 percent, sequential placement +25 percent.
• Bleeds are available for half page and larger. Partial ad sizes: add usd300 to earned rate. Bleed sizes indicated are
trimmed 0.125 inches around all sides. Keep live type at least 0.25 inches from trim.
• Two-color, black and white and insert pricing are available on request.
Contact mmacdonald@tobaccoreporter.com for space and artwork deadlines.
Web Advertisement Sizes
Junior Leaderboard - 468 x 60 pixels
Leaderboard - 728 x 90 pixels
Tobacco Reporter Media Planner 2022
– 11 –Submission Guidelines
Cancellations—No cancellations accepted after published ad sales’ closing date. Short rates apply
for canceled contracts.
Commissions—15 percent of gross billing is allowed for recognized agencies for all Tobacco
Reporter print publications. No commission charges allowed on online or email content.
Invoices and payments—Invoices are submitted electronically, unless otherwise indicated, with
accompanying PDF files to verify publication and are issued the month of publication. All invoices
must be paid in full in U.S. dollars within 30 days of receipt.
Payment methods—Payments originating outside the U.S. should be made in U.S. dollars through wire
transfer. INCLUDE INVOICE NUMBER WITH PAYMENT. Wire transfer to Fulton Bank with instructions
found on your invoice. Domestic payments can be made on checks drawn on a U.S. bank made
payable to: GTNF Trust, 1121 Situs Court, Suite 370, Raleigh, NC 27606 USA Tel: +19198725040
Special positions—Ordered cover positions are NONCANCELABLE. Add position fee to total
earned gross rate. Special positions include right of first refusal for the same position in the same
issue(s) the following year.
Printing specifications—Printing method: Web offset; Program: Adobe InDesign CS6;
Trim size: 8 1/4 in. x 10 7/8 in. (210 mm x 277 mm); Safety: 1/4 in. (6 mm); Binding method:
perfect; Colors: CMYK (RGB color will be converted to CMYK), 4-color process, matched, 4A/MPA
Ad materials—Ad materials must be received in electronic format. Preferred file: PDF (high
resolution, actual size); PDF files can be compressed and emailed to Mike Macdonald at
mmacdonald@tobaccoreporter.com.
Material submission—When submitting ad materials, contact Mike Macdonald at
mmacdonald@tobaccoreporter.com for material submission information.
Subscriptions—Complimentary annual subscriptions are available to qualified individuals in the
tobacco and nicotine industry both in the USA and internationally. Annual airmail subscriptions are
available at a rate of usd125 (usd60 within the U.S.). To order a subscription, please visit
www.tobaccoreporter.com/subscribe. Copies of our Global Tobacco & Vapor Industry Guide are
available for usd96 (usd78 within the U.S.) and can be ordered on our subscription page.
Tobacco Reporter Media Planner 2022
– 12 –Get in Contact
tobaccoreporter.com @tobaccoreporter
GTNF Trust Executive
Director and Tobacco elise@tobaccoreporter.com
Elise Rasmussen
Reporter Publisher +447775645048 (mobile)
and Sales Director
Kay O’Neill Associate Publisher kay@tobaccoreporter.com
Mike Macdonald Circulation and mmacdonald@tobaccoreporter.com
Production Director
taco@tobaccoreporter.com
Taco Tunistra Editor-in-Chief
+19198759964
george@tobaccoreporter.com
George Gay European Editor
+441737240523
timothy@tobaccoreporter.com
Timothy S. Donahue Assistant Editor
+13522628642
Stefanie Rossel Editorial Contributor stefanie@tobaccoreporter.com
1121 Situs Court, Suite 370, Raleigh, NC 27606 USA
+19198725040
Tobacco Reporter Media Planner 2022
– 13 –You can also read
