2022 MEDIA KIT - THE WORLD'S LEADING CYCLING MEDIA BRAND
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THE WORLD’S LEADING CYCLING MEDIA BRAND
2022 MEDIA KIT
Bicycling IS THE WORLD’S LEADING CYCLING MEDIA BRAND WITH AN UNFILTERED, AUTHENTIC VOICE, PROVIDING RIDERS WITH STORIES, ADVICE AND REVIEWS THAT CYCLISTS CAN’T FIND ELSEWHERE. BICYCLING ENGAGES WITH MILLIONS OF POWERFUL, EXPERT CONTENT PAIRED WITH CYCLISTS EACH MONTH AND SHARES THE OUR MASS SCALE PERFECTLY POSITIONS OUR REMARKABLE STORIES OF OUR DIVERSE SPORT. BRAND TO IMPACT THE CYCLING COMMUNITY AND AS THE #1 AUTHORITY IN CYCLING, BICYCLING INFLUENCE THEIR PURCHASE DECISIONS. ENGAGES WITH MORE CYCLISTS THAN OUR COMPETITORS COMBINED. ROOTED IN PREMIUM PRINT STORYTELLING, OUR ABILITY TO CREATE WITH ITS HARMONIOUS BLEND OF PASSION AND EXPERTISE, BICYCLING GUARANTEES MILLIONS OF CYCLISTS THE RIDE OF THEIR LIVES Bicycling
A MEDIA POWERHOUSE
REACHING A MASS AUDIENCE OF CYCLISTS ACROSS PLATFORMS
3.7 M
TOTAL AUDIENCE
1.2 M
MAGAZINE READERS
1.6 M
DIGITAL USERS
918K+
SOCIAL MEDIA COMMUNITY
3.8%
DUPLICATION RATE
MRI-Simmons Summer 2021; October 2021 Google Analytics; November 2021 Social
Comp Report; 2021 comScore Multi-Platform © MRI-Simmons (07-21/S21)
Bicycling
AN AUDIENCE
OF DEDICATED,
PASSIONATE
CYCLISTS
9/10 2/3
OF THE BICYCLING DESCRIBE THEMSELVES
AUDIENCE OWN 2+ BIKES AS DEDICATED RACERS
2/3 89.1 MILES
OWN 3+ BIKES AVERAGE DISTANCE OUR
AUDIENCE RIDES PER
WEEK
Source: Bicycling Sub Study 2019
Bicycling
A BRAND THAT
MOVES CONSUMERS
TO TAKE ACTION
9/10 3/4
HAVE TAKEN ACTION AS A MADE A PURCHASE OR
RESULT OF ENGAGING WITH CONSIDERED TRYING A NEW
THE BICYCLING BRAND BRAND OR PRODUCT
2/3 4/5
PLAN TO BUY A NEW BIKE GAVE SOMEONE ADVICE
IN THE NEXT 2 YEARS OR INFORMATION ABOUT
BIKES AND CYCLING GEAR
IN THE PAST 12 MONTHS
Source: Bicycling Sub Study 2019
Bicycling
PRINT AUDIENCE TOTAL AUDIENCE 1.2 MILLION Men 72% Women 28% Median Age 50.7 Age 18-34 25% Age 18-44 49% Age 25-54 44% Median HHI $79,829 Employed 63% Professional/Managerial 27% Any College+ 60% Graduated College+ 40% Married 55% Source: MRI-Simmons Summer 2021 Bicycling
2022 EDITORIAL
CALENDAR
Issue 1 Issue 4
DECEMBER/JANUARY JUNE/JULY
It’s a Big World — Ride It All Hundo! Century Rides
Featuring: Special Bike to Play
Featuring: Travel Awards
Close: 4/22/22
Close: 10/22/21
On-Sale: 6/7/22
On-Sale: 12/7/21
Issue 2 Issue 5
FEBRUARY/MARCH AUGUST/SEPTEMBER
The Fitness & Nutrition Issue 101 Ways to Be a Better Rider
Featuring: E-Bike Awards
Close: 12/10/21
Close: 6/17/22
On-Sale: 2/1/22
On-Sale: 8/2/22
Issue 3 Issue 6
APRIL/MAY OCTOBER/NOVEMBER
Best Bikes The Ultimate Guide to Air
Close: 8/12/21
Featuring: Special Recolutionary Cycling Tech
On-Sale: 9/27/22
Close: 2/18/22
On-Sale: 4/5/22
* Editorial lineups subject to change
Bicycling2022 PRODUCTION SCHEDULE MONTH AD CLOSE ON-SALE DECEMBER ‘21/JANUARY ’22 10/22/21 12/7/21 FEBRUARY/MARCH 12/10/21 2/1/22 APRIL/MAY 2/18/22 4/5/22 JUNE/JULY 4/22/22 6/7/22 AUGUST/SEPTEMBER 6/17/22 8/2/22 OCTOBER/NOVEMBER 8/12/22 9/27/22 Bicycling
CIRCULATION EXCELLENCE
FREQUENCY: 6X
236,720
SINGLE COPY PRICE: $9.99
CIRCULATION VITALITY CIRCULATION
98.2% CONSUMER DRIVEN
1.8% NEWSSTAND
Source: 6/30/21 AAM Statement
Bicycling2022 PRINT RATES OPEN RATES RUN OF BOOK COVERS Full Page $56,980 Second $65,530 2/3 Page $44,445 Third $65,530 1/2 Page $35,330 Fourth $72,935 1/3 Page $26,215 All rates are gross. Bicycling
2022 PRODUCTION
REQUIREMENTS
PRINT PRODUCTION SPECS
MAGAZINE TRIM SIZE IS: 8.875” x 10.875”
AD SIZE BLEED TRIM SIZE LIVE/NON-BLEED
Full Page 9 ¹/₈” x 11 ¹/₈” 8 7/₈” x 10 7/₈” 8 3/₈” x 10 3/₈”
Spread 18” x 11 ¹/₈” 17 3/₄” x 10 7/₈” 17 1/₄” x 10 3/₈”
1/2 Page Horizontal 9 ¹/₈” x 5 1/₂” 8 7/₈” x 5 1/₄” 8 3/₈” x 4 3/₄”
1/2 Page Horizontal Spread 18” x 5 1/₂” 17 3/₄” x 5 1/₄” 17 1/₄” x 4 3/₄”
2/3 Vertical 6” x 11 ¹/₈” 5 3/₄” x 10 7/₈” 5 1/₄” x 10 3/₈”
1/3 Vertical 3 ¹/₈” x 11 ¹/₈” 2 7/₈” x 10 7/₈” 2 3/₈” x 10 3/₈”
MATERIAL REQUIREMENTS
Electronic advertising file delivery available at:
www.Adshuttle.Com/hearst GENERAL FILE PRODUCTION COSTS
Please do not send back-up file on disk after posting to REQUIREMENTS The 15% commision will be forfeited if we produce
Ad sShuttle. E-mailing files or uploading to FTP site is not your ad or re-create your digital file to meet press
File to contain only 1 page or 1 spread. The page size
acceptable. compliance.original supplied files Straight From Print.
must be consistent from page to page. Pages must be
created to include bleed when required. All trapping
PROOF INFO
should be done prior to creating the file. Include quality
control patch (color bars) outside bleed dimension. CONTACT INFO
Bicycling utilizes Virtual Proofing technology. All marks (trim, bleed, center) should be included in all For Production specs and due dates contact:
Hard copy guidance is no longer required. colors. Tania Lara
414-622-2834
tglarayanez@quad.com
DIGITAL FILE FORMATS DIGITAL EDITIONS For questions regarding inserts or BRCs contact:
Accepted File Formats: PDF/X-1a:2001 version National print advertisers are automatically opted in Mike Ruemmler
1.3Scanned images must be high resolution (300dpi), to all digital editions. Should an advertiser wish to opt Pubwox 212-450-7243
CMYK (no spot colors, RGB, LAB or ICC color profiles). out, it should be noted on their Insertion Order. No new Mike.Ryemmler@pwxsolutions.com
materials are required for digital editions. For all standard
units, we will utilize the original supplied files Straight
From Print.
Bicycling2022 MARKETPLACE
REQUIREMENTS
MARKETPLACE DIMENSIONS
AD SIZE DIMENSIONS
1/2 Page Horizontal 8 3/₈” x 4 7/₈”
1/3 Page Vertical 2 5/₈” x 10”
1/3 Page Square 5 1/₂” x 4 7/₈”
1/6 Page Vertical 2 5/₈” x 4 7/₈”
1/6 Page Horizontal 5 1/₂” x 2 5/₁₆”
1/12 Page Square 2 5/₈” x 2 5/₁₆”
1 Inch Square 2 5/₈” x 1”
MATERIAL REQUIREMENTS
MATERIALS DIGITAL CONTACT INFO
MAGAZINE PRINTED BY WEB OFFSET Hi-res PDF-X1a version 1.3 files Any questions regarding ad specs and material
BINDING: PERFECT due dates, contact:
LINE SCREEN: 150 Tania Lara
INK DENSITY: 300 PPI ADDITIONAL INFO O: 414.622.2834
tglarayanez@quad.com
All advertising materials should conform to
SWOP standards.
FILE SUBMISSION All specified colors will be matched as closely as
Electronic advertising file delivery available at possible with 4-color process ink as set up in file.
www.adshuttle.com/hearst. In AD SIZE If advertiser specifically requests use of a PMS
dropdown, select MARKETPLACE ADS, then ink, additional charges will be added.
choose the appropriate Marketplace ad size. Art files will be archived for one year
BicyclingDIGITAL AUDIENCE
LARGEST SITE
AMONG COMPETITIVE SET
UNIQUES 1,554,220
Men 67%
Women 33%
Median Age 48.1
Age 18-34 21%
Age 18-49 52%
Age 25-54 54%
Median HHI $85,042
Employed 55%
Professional/Managerial 30%
Any College+ 72%
Graduated College+ 43%
Married 51%
Source: October 2021 Google Analytics; September 2021 comScore Multi-Platform; 2021
comScore Multi-Platform © MRI-Simmons (07-21/S21)
BicyclingADVERTISING
CONTACTS
Contact us to learn why so many
leading brands trust Bicycling
to deliver influential, hard-to-reach
consumers who live at full speed.
PUBLISHER
Paul Collins SOUTHERN CALIFORNIA
THE POWER OF & MIDWEST SALES DIRECTOR
BICYCLING.COM Stacey Lakind
stacey.lakind@hearst.com
WEST COAST
CYCLING DIRECTOR SOUTHWEST SALES DIRECTOR
Gordon Selkirk Patty Rudolph
gordon.selkirk@hearst.com patty@pr40media.com
EAST COAST NORTHWEST SALES DIRECTOR
CYCLING DIRECTOR Andrew Kramer
Matt Jacobs andrew@kramermedia.biz
matt.jacobs@hearst.com
MARKETPLACE + EVENTS
NEW ENGLAND SALES Jackie Coker
DIRECTOR jcokermedia@gmail.com
Ian Sinclair
ian.sinclair@hearst.com
EASTERN SALES DIRECTOR
Kim Buonassisi
kim.buonassisi@hearst.com
BicyclingTHE POWER OF
ORDER VALUE
BICYCLING.COM
+230%
A NEW STOREFRONT IN THE INDUSTRY YOY
Our authoritative buyer’s guides, editorial reviews and engaging content have
transformed Bicycling into a new kind of storefront where millions of cyclists
come to shop for the latest bikes, gear, and products.
183,688 $12,198,530
ITEMS SOLD IN 2020 ORDER VALUE IN 2020
Source: 2020 Internal eCommerce Sales, growth vs. 2019
Bicycling2022 TERMS &
CONDITIONS
1 . These terms and conditions apply to all advertising insertion 8. Orders specifying positions other than those known as designated
orders placed by advertiser with Hearst Magazine Media, Inc. positions are accepted only on a request basis, subject to the right of
(“Publisher”) during 2022. Publisher will not be bound by any Publisher to determine actual positions.
condition appearing on order blanks or copy instructions submitted
9. Advertisements in other than standard sizes are subject to
by or on behalf of the advertiser when such condition conflicts with
Publisher’s approval.
any provision contained in Publisher’s rate card or with its policies,
regardless of whether or not set forth in the rate card. All references 10. Publisher is a member of the Alliance for Audited Media (AAM).
herein to Advertiser include Advertiser’s agency, if there is one, and Publisher reports its total circulation on an issue-by-issue basis which
Advertiser and its agency shall be jointly and severally liable for is audited by AAM. Publisher does not guarantee circulation to regional
Advertiser’s obligations hereunder. advertisers, and regional circulations reported to AAM are used only as
a basis for determining rates. Publisher is entitled to a 5% shortfall on
2. Publisher reserves the right to decline or reject any advertisement
estimates for ads placed on a regional basis.
for any reason at any time without liability even though previously
acknowledged or accepted. If an advertisement is accepted 11. Rates, conditions, and space units are subject to change without
for publication, the advertiser agrees that it will not make any notice. Any discounts are applicable during the period in which they are
promotional references to Hearst Magazines without the prior earned. Any and all rebates from earned discount adjustments must
written permission of the Publisher. be taken by the advertiser within six (6) months following the period in
which such rebates were earned or they will be deemed expired.
3. Short Rates. Advertisers will be short-rated if the space upon
which billings have been based is not used within the 12-month 12. Schedule of months of insertion and size of space must
contract period. accompany all orders and are binding upon advertiser upon receipt
unless terminated in writing prior to the applicable closing date(s). So-
4. Agency commission: 15% to recognized agencies. Bills are
called “space reservations” are not considered by Publisher as orders
rendered on publication date. Payment in U.S. currency required.
or binding upon it in any way
Net due 30 days from invoice date. Interest will be charged at rate
of 1.5% per month or, if less, the maximum lawful interest rate, on 13. Reproduction quality is at the advertiser’s risk if Publisher’s
past-due invoices. New advertisers must either remit payment with specifications are not met or if material is received after closing date
order or furnish satisfactory credit references, subject to Publisher’s even if on extension. All queries concerning printed reproduction must
discretion. be submitted to Publisher within 45 days of issue date.
5. The Advertiser agrees to pay the amount of invoices rendered by 14. Advertising film will be destroyed, if not ordered returned, 12
Publisher within the time specified on the invoice. months after last use without liability.
6. Orders 30 days beyond current closing date will be accepted 15. No rebate will be allowed for insertion of wrong key numbers.
only at rates prevailing, and only on a space-available basis (and
subject to the other terms and conditions herein). Orders containing 16. The Advertiser agrees that in the event Publisher commits any act,
incorrect rates may be accepted and if accepted, charged at regular error, or omission in the acceptance, publication, and/or distribution
rates. Such errors will be regarded as only clerical. of their advertisement for which Publisher may be held legally
responsible, Publisher’s liability will in no event exceed the cost of
7. All agencies or direct Advertisers must supply Publisher with a the space ordered and further agree that Publisher will not under any
legal street address and not just a post office box. . circumstance be responsible for consequential damages, including lost
income and/or profits.
Bicycling2022 TERMS &
CONDITIONS, CONT.
17. The Advertiser represents that it not only has the right to authorize 22. Words such as “advertisement” will be placed with copy that, in
the publication of any advertisement it has submitted to Publisher, Publisher’s opinion, resembles editorial matter
but that it is fully authorized and licensed to use (i) the names and/ 23. Cancellations must be in writing. Cancellations for orders are
or the portraits or pictures of persons, living or dead, or of things; not binding on Publisher unless in writing and received at least 45
(ii) any trademarks, service marks, copyrighted, proprietary, or days prior to the advertising closing date for inside or outside cover
otherwise private material; and (iii) any testimonials contained in pages and for all inside pages, prior to the advertising closing date.
any advertisement submitted by or on behalf of the advertiser and Thereafter, orders may not be cancelled or changed by the advertiser
published by Publisher, and that such advertisement is neither libelous, without the acknowledgement and acceptance of Publisher. If
an invasion of privacy, violative of any third party’s rights, or otherwise orders are not timely cancelled, the advertiser agrees that it will be
unlawful. As part of the consideration and to induce Publisher to responsible for the cost of such cancelled advertisements. .
publish such advertisement, the advertiser agrees to indemnify and
24. A copy of any proposed insert must be submitted to Publisher prior
save harmless Publisher against all loss, liability, damage, and expense
to printing of the insert. In no event shall Publisher be responsible for any
of whatsoever nature (“Losses”) arising out of copying, printing, or
errors or omissions in, or the production quality of any furnished insert.
publishing of such advertisement (“Claims”).
25. The Advertiser agrees to reimburse Publisher for all fees and
18. In the event that any advertising campaign for advertiser
expenses, including its attorney’s fees, incurred by Hearst in collecting
includes sweepstakes, contests, email distribution and/or other
or attempting to collect charges owed for advertising placed pursuant
promotional elements which are managed either by the advertiser
to this Agreement.
or by the Publisher on behalf of the advertiser, the advertiser also
agrees to indemnify and save harmless Publisher against any and 26. The parties agree that the details contained on orders will be
all Losses arising out of the publication, use or distribution of any treated as confidential or proprietary information and shall not be
materials, products (including prizes) or services related to all such disclosed to third parties..
promotional elements provided by the Advertiser including, without
limitation, those arising from any Claims. 27. Should Hearst Publisher acquire any new magazines beyond the
current list of publications, the Advertiser will not be entitled to any
19. The Advertiser agrees to and does indemnify and save harmless discount with respect to such newly acquired titles during the term of
Publisher from all loss, damage, and liability growing out of the failure this Agreement.
of any sweepstakes or contest inserted by them for publication
to be in compliance and conformity with any and all laws, orders, 28. Claims for circulation base shortfalls must be made within 6
ordinances, and statutes of the United States, or any of the states or months after publication of final AAM statements (the white sheets).
subdivisions thereof.
29. The Advertiser is responsible for any and all rate base increases
20. All orders accepted are subject to acts of God, fires, strikes, that occur throughout the contract period. Rate base adjustments are
accidents, or other occurrences beyond Publisher’s control (whether NON-NEGOTIABLE.
like or unlike any of those enumerated herein) that prevent Publisher
30. All issues related to advertising will be governed by the laws of the
from partially or completely producing, publishing or distributing
State of New York applicable to contracts to be performed entirely therein.
Hearst Magazines.
Any action brought by Advertiser against Publisher relating to advertising
21. All Advertisements must be clearly identified by the trademark or must be brought in the state or federal courts in New York, New York and
signature of the advertiser. the parties hereby consent to the jurisdiction of such courts.
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