2022 MEDIA GUIDE BAKEMAG.COM - Bake Magazine
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MEDIA GUIDE 2022 BAKEMAG.COM
Editorial staff
John Unrein
EDITOR
junrein@sosland.com
Andy Nelson
Connect with an audience MANAGING EDITOR
of engaged retail bakers
anelson@sosland.com
bake magazine and bakemag.com are the quintessential
resources – both online and in print – for all things
baking in the retail bakery and bakery foodservice
segments of the North American baking industry. bake’s
innovative print magazine and website serve as must- Brian Amick
see, continuous information hubs for experienced DIGITAL MEDIA
bakers, bakery owners, foodservice professionals, ASSOCIATE EDITOR
buyers, and more in this thriving sector. bake is focused bamick@sosland.com
on helping an industry of artisans advance and grow
their businesses. From business and management issues
to the latest in production technology and industry
trends to equipment, ingredients and labor-saving
ideas, bake covers all aspects of running a profitable
bakery operation.
CONNECT WITH US
ON SOCIAL MEDIA
bakemag.com
More than 6,000,000 opportunities
to connect with customers in 2022
Each issue of bake delivers more than 500,000 opportunities to
put your message in front of an engaged group of baking industry
decision makers. Our omnichannel approach delivers news and
Circulation by information that drives the industry and provides the context and
Business Class insights our readers need to respond.
RETAIL BAKERY: 15,074
62%
Average Print Circulation per Issue1
25,419
Average Digital Circulation per Issue2
BAKERY CAFE:
19% 67,717
Average Monthly Web Sessions3
SPECIALTY
BAKERY: 409,852
12% Average Monthly Newsletter Circulation 1
FOOD SERVICE
518,062
Average Opportunities
DIST/ BAKERY to Connect with Customers4
DIST/ BROKER: Source:
5%
1. Sosland Publishing Circulation
2. Sosland Publishing Circulation. Average monthly digital circulation = Total Qualified Circulation + Non-qualified Circulation.
3. Google Analytics, January 2021-June 2021
4. Publisher’s own data - may include duplication of viewers across/within channels. Figure includes pass-along readership
for print circulation.
INTERMEDIATE
WHOLESALE Just the stats
BAKERY:
There are nearly 200,000 workers employed in the
2% retail bakery segment in the United States.
US Census Bureau
Sosland Publishing® Circulation
Sixty-four percent of workers in the retail bakeries
industry group are female.
US Census Bureau
The cakes and pastries segment is forecasted to
register the fastest growth from 2019 to 2025, owing
to increased consumption of snacks.
Grand View Research
bakemag.com
Official Media Provider of IBIE
BRANDER™ -
INDUSTRIAL THERMAL
Be seen by the audiences that matter BOOTH
IMPRINTING SYSTEM
Put your print and digital messaging where it’s bound to deliver eyes 7323
on your products and buyers to your booth — before, during and Launching in 2020,
BRANDER™ is the result of
after the industry’s most important show.
a multi-year research and
development effort aimed
at delivering an industrial-
scale branding solution
to the baking industry.
This system will offer the
• GROUNDBREAKING AUTOMATED APPLICATION FOR BRANDING
opportunity to extend your
BAKED PRODUCTS
Sosland Publishing is the Official Media Provider of IBIE 2022,
company’s brand identity
• CAPABLE OF OPERATING WITH INTERCHANGEABLE EOAT AND DIES
or message to unpackaged
• OPERATES WITH A USER-FRIENDLY INTERFACE
products. It is capable of
• INCLUDES A BUILT-IN CONTINUOUS CLEANING SYSTEM
processing 12 to 14 pans
producing the IBIE Innovation Showcase, the official IBIE 2022 Show
• OPTIONAL STATE-OF-THE-ART 3D VISION SYSTEM
per minute and is easily
integrated into a production
line of any size.
Directory and the Show Dailies, the official Retailer’s Guidebook Launch date: February 2020
Contact: Jerry Murphy • Email: jerry.murphy@abiltd.com
905 738 6070 ext. 280 • www.abiltd.com
to IBIE, as well as the show’s official website and mobile app. In IBIE INNOVATION SHOWCASE
addition, Sosland Publishing is delivering three newsletters to help
attendees plan their show experience and stay up-to-date on the
latest IBIE news and events: Countdown to IBIE, Good Morning IBIE
and IBIE Breaking News.
THINK BIGGER.
THINK BROADER.
THINK IBIE.
INSIDE IBIE
The INSIDE IBIE pre-show guide will be read by more than 20,000
decision makers and industry pros in the lead up to the baking
industry’s most anticipated event. Put your message in front of the
audience where it will make the most impact. Official Media Provider:
2019 OFFICIAL SHOW DIRECTORY
IBIE SHOW DIRECTORY
INSIDE IBIE rates
FULL PAGE $5,675
inside ibie 1/2 PAGE VERTICAL $3,975
1/2 PAGE HORIZONTAL $3,975
1/3 PAGE VERTICAL $2,850
1/3 PAGE HORIZONTAL $2,850
A Sosland Publishing Special Edition
Find us on
facebook!
IBIE SHOW DAILIES
Find us on
Linkedin!
IBIE 2022 APP IBIE 2022 WEBSITE
Subscribe to
IBIE NEWSLETTERS
bakemag.com
Official Media Provider of IBIE - Cont.
Retailer’s Guidebook to IBIE
CLOSE DATE: MAY 23
Whether your IBIE exhibit is entirely directed to small and medium-sized
bakers or you have a single item for this market segment, advertising in
the Retailer’s Guidebook to IBIE offers you a way to target and connect
Artisan at IBIE 2019 Retailer’s Guidebook and Show Directory
with more of the right people at IBIE.
RETAILER’S GUIDEBOOK TO IBIE FEATURES:
• Schedule of seminars and speakers
• Show floor map highlights exhibits that include products and
2019 equipment geared for small to medium-sized baking.
Retailer’s Guidebook
and Show Directory
• Color coded by categories for quick access.
• Booth demos and events specific to small to medium-sized retail
POWERED BY and intermediate wholesale baking.
IBIERG_Jul19.indb 1 7/19/2019 4:56:01 PM
DISTRIBUTION:
Pre-show: Polybagged with July/Aug bake magazine
On-site: Publication bins and Sosland booth on show floor
RETAILER’S GUIDEBOOK RATES
FULL PAGE $3,500
HALF PAGE (VERTICAL) $2,200
HALF PAGE (HORIZONTAL) $2,200
1/3 PAGE (VERTICAL) $1,700
1/3 PAGE (HORIZONTAL) $1,700
Reserve your space in these highly sought after resources
and get your message to the right people at IBIE.
DON’T MISS YOUR CHANCE, CONTACT A SALES REPRESENTATIVE AT:
bakesales@sosland.com
bakemag.com
Custom Digital Products
AUDIENCE EXTENSION
Reach bakemag.com website visitors as they visit social
media sites, navigate the web or use mobile apps.
Audience extension amplifies your message to our
qualified readers resulting in higher conversion and
engagement rates. Put your message in the right place,
at the right time, in front of the right people.
WEBINARS
bake’s webinars offer a powerful activation
opportunity for brands looking to share their
compelling content and expert insight with targeted
audiences. Leveraging bake’s reach to its exclusive
subscriber database drives significant viewership and
ensures that your messaging is heard by difference
makers across the retail baking industry.
TARGETED EMAIL MARKETING
Deliver your message directly to your best prospects.
Targeted emails are a great way to introduce new
products, announce special offers and drive qualified
traffic and leads to your website.
bakemag.com
Custom Digital Products - Cont.
E-ZINES
Create your own interactive 6-8 page digital
magazine. Spotlight your company’s technology or
service by showcasing how it addresses a current
consumer trend in the marketplace or how it delivers
solutions to bakers’ challenges. Your team or our
editors share the details behind success stories from
your customers’ perspective, supplemented by input
from your company’s subject matter expert, creating
a credible, multimedia platform for informing your
customers while enticing them with a call to action.
AUTOMATED MARKETING CAMPAIGN
Automated marketing campaigns empower brands
by amplifying their marketing efforts across
various channels and nurture their target audiences
based on their behavior, preferences or desirable
characteristics. With this simple yet effective
approach, marketers can tailor their messaging across
a number of touchpoints to engage and convert the
decision makers they want to reach.
WHITE PAPERS
Bakemag.com will host your white paper and promote
it to a targeted audience. White paper hosting
includes reference on the white paper listing page and
a dedicated landing page.
CUSTOM PUBLISHING
For unique custom digital publishing projects,
bake delivers a wealth of marketing solutions with
creativity, professionalism and credibility.
FOR SPECS AND MORE INFORMATION, VISIT:
www.bakemag.com/media-guide
For custom digital opportunities, contact a sales representative
at bakesales@sosland.com
bakemag.com
Digital Products - Web
LEADERBOARD
__________________________
____________________________
____________________________
____________________________
____________
_____________________________
Website ad rates
______________________
ADS SIZES RATES
__________________________
________________________________
(PER MONTH)
728x90 px INLINE MEDIUM
LEADERBOARD $2,000
320x50 px* RECTANGLE
728x90 px
EXPANDABLE LEADERBOARD 728x200 px $2,250
320x50 px*
INLINE MEDIUM RECTANGLE 300x250 px $2,400
MEDIUM RECTANGLE 1 300x250 px $2,000
MEDIUM RECTANGLE 2 300x250 px $1,400
INTERSTITIAL
640x480 px $2,200
(PER WEEK) MEDIUM
*mobile size RECTANGLE 1
FOR SPECS AND MORE INFORMATION, VISIT:
www.bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
MEDIUM
RECTANGLE 2
INTERSTITIAL
bakemag.com
Digital Products - Web Cont.
Slideshows
Help bakery decision makers plan ahead and capitalize on
sales opportunities. Each week a different slideshow spotlights
innovative products, creative merchandising ideas and
marketing opportunities.
Exclusive Sponsorship: $1,750/slideshow sponsorship
SPONSORSHIP INCLUDES:
• Contribution of content
LEADERBOARD
• Topics are archived for 12 months with your advertising
• Slideshow recognition on the bakemag.com homepage
• Slideshow will be featured in the bakenews daily newsletter
MED.
REC. 1
Leaderboard: 728x90 px, 320x50 px (mobile)
SLIDESHOW Medium Rectangle: 300x250 px
Slideshow Title: 55 characters (including spaces)
Slideshow Description: 260 characters (including spaces)
Slide Images: 1200x800 px, under 1 Mb in size for each slide
Slide Titles: 60 characters (including spaces)
Slide Descriptions: 300 characters (including spaces)
Recommendation to submit 4-6 slides
Discovering America’s Bakeries
Journey around the baking industry with the Discovering America’s
Bakeries slideshow. Each week a new slideshow exclusively
spotlights a different bakery from around the country. Each weekly
slideshow is promoted to the industry by way of the bakenews daily
newsletter.
LEADERBOARD
Exclusive Sponsorship: $1,850/slideshow sponsorship (per month)
SLIDESHOW SPONSORSHIP INCLUDES:
MED. • Leaderboard & Medium Rectangle on slideshow landing page
REC. 1 • Logo in the bakenews daily newsletter
Leaderboard: 728x90 px, 320x50 px (mobile)
Medium Rectangle: 300x250 px
Logo: 150x100 px
FOR SPECS AND MORE INFORMATION, VISIT:
bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
bakemag.com
Digital Products - Newsletters
BAKENEWS DAILY
bakenews daily is distributed Tuesday through Friday
and offers valuable information including industry news,
BLOCKBUSTER 1 formulas, decorating ideas, videos and slideshows.
BLOCKBUSTER 2 Blockbuster 1: $2,475 per month
550x150 px
Blockbuster 2: $2,475 per month
SPONSORED
IMAGE
SPONSORED
MESSAGE
550x150 px
Medium Rectangle 1: $1,750 per month
300x250 px
Sponsored message: $2,625 per month
MED.
REC. 1 Product image: 400x267 px
Logo: 250x50 px
Title: 45 characters (including spaces)
Description: 170 characters (including spaces)
RETAIL BAKERS OF
AMERICA’S BAKERY INSIDER
Retail Bakers of America’s Bakery Insider reaches
retail, specialty and foodservice bakers. Each
BLOCKBUSTER Monday, Bakery Insider delivers industry news, tips
and techniques related to bakery production and
education.
MED.
REC. 1 Blockbuster: $1,300 per month
550x150 px
Medium Rectangle 1: $1,300 per month
MED. 300x250 px
REC. 2 Medium Rectangle 2: $900 per month
300x250 px
SPONSORED PRODUCT Product Spotlight: $350 per week
SPOTLIGHT
Title: 55 characters (including spaces)
IMAGE
Description: 150 characters (including spaces)
Image: 250x166 px
FOR SPECS AND MORE INFORMATION, VISIT:
bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
bakemag.comDigital Products - Newsletters Cont.
BAKETRENDS
baketrends is a weekly product spotlight newsletter
distributed to retail, foodservice and in-store bakery
decision makers.
BLOCKBUSTER
Featured Featured Sponsorship: $2,400 per month
Sponsor
Blockbuster: 550x150 px
Exclusive product spotlight:
Up to four call-to-action buttons:
Category
a) Video
Sponsor 1 b) Email
BLOCKBUSTER c) Website
d) More information
e) Product deals and/or
Category f) Slideshow
Sponsor 2
Title: 30 characters (including spaces)
BLOCKBUSTER
Description: 375 characters (including spaces)
Image: 330x200 px
Category Sponsor 1: $1,200 per month
Blockbuster 2: 550x150 px
Product Spotlight within category section:
Title: 30 characters (including spaces)
Description: 175 characters (including spaces)
Image: 330x200 px
Category Sponsor 2: $1,200 per month
Blockbuster 3: 550x150 px
Product Spotlight within category section:
Title: 30 characters (including spaces)
Description: 175 characters (including spaces)
Image: 330x200 px
FOR SPECS AND MORE INFORMATION, VISIT:
bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
bakemag.comDigital Products - Newsletters
BAKER’S WORKBENCH
VIDEO SPONSORSHIPS
Baker’s Workbench catches up with bakery masters
and supplier technicians for new production twists
LEADERBOARD that bring added value and efficiencies to bakery
production.
VIDEO
Baker’s Workbench video sponsorships showcase
suppliers’ technical knowledge and expertise relating to
their products and services.
Exclusive Sponsorship: $2,000 per month
SPONSORSHIP INCLUDES:
Blockbuster in Baker’s Workbench Newsletter
BLOCKBUSTER
550x150 px
Product Spotlight in Baker’s Workbench Newsletter
Title: 45 characters (including spaces)
SPONSORED
Description: 250 characters (including spaces)
VIDEO Image: 175x150 px
Video on bakemag.com
Title: 45 characters (including spaces)
SPONSORED
IMAGE
PRODUCT
SPOTLIGHT
Description: 250 characters (including spaces)
Image: 320x200 px
Leaderboard on Video Landing Page
728x90 px, 320x50 px (mobile)
320x50 mobile ad
FOR SPECS AND MORE INFORMATION, VISIT:
bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
bakemag.comDigital Products - Exclusively Sponsored Newsletters
BREADWINNERS
Breadwinners focuses on the latest trends and
troubleshooting solutions for bread and roll production.
BLOCKBUSTER
Blockbuster and Product Spotlight: $2,375 per month
Blockbuster: 550x150 px
Product Spotlight Title: 30 characters (including spaces)
OPTIONAL
VIDEO Description: 175 characters (including spaces)
Image: 250x166 px
Optional Video: $500 per month
PRODUCT
SPONSORED
IMAGE SPOTLIGHT Title: 30 characters (including spaces)
Description: 125 characters (including spaces)
Image: 175x100 px
EQUIPMENT & TECHNOLOGY
EQUIPMENT & Delivered monthly, the Equipment & Technology newsletter
TECHNOLOGY covers the latest news and product innovations happening
in the retail baking industry.
BLOCKBUSTER
Blockbuster and Product Spotlight: $2,375 per month
Blockbuster: 550x150 px
Product Spotlight Title: 30 characters (including spaces)
OPTIONAL
VIDEO Description: 175 characters (including spaces)
Image: 250x166 px
SPONSORED PRODUCT
Optional Video: $500 per month
IMAGE SPOTLIGHT Title: 30 characters (including spaces)
Description: 125 characters (including spaces)
Image: 175x100 px
CAKENOMICS
Cakenomics delivers cake decorating best practices, new product
trends and the latest tips and techniques from the nation’s leading
BLOCKBUSTER
decorators straight to bakers’ inboxes once a month.
Blockbuster and Product Spotlight: $2,375 per month
Blockbuster: 550x150 px
OPTIONAL
VIDEO Product Spotlight Title: 30 characters (including spaces)
Description: 175 characters (including spaces)
Image: 250x166 px
SPONSORED PRODUCT
IMAGE SPOTLIGHT Optional Video: $500 per month
Title: 30 characters (including spaces)
Description: 125 characters (including spaces)
Image: 175x100 px
bakemag.comDigital Products - Sponsored Content
Sponsored Content
Sponsored content provides an opportunity to showcase industry
knowledge and product updates in a content marketing approach through
sponsored articles or sponsored videos.
Sponsored Article: $2,000 per week
Article Title: Up to 55 characters (including spaces)
Article: 1,000 words maximum
Main Image: 1200x800 px
4 photos maximum within article (vertical or horizontal); 72 ppi, 635 px wide
Promotion in bakenews daily newsletter:
LEADERBOARD Teaser Text: 175 characters maximum
Exclusive ads on bakemag.com article landing page:
VIDEO OR MED. Leaderboard: 728x90 px, 320x50 px (mobile)
ARTICLE REC. 1
Medium Rectangle: 300x250 px
Sponsored Video: $2,000 per week
Video Main Image: 1200x800 px
Video Headline: Up to 55 characters (including spaces)
Video Teaser: 500 words maximum
Promotion in bakenews daily newsletter:
Teaser Text: 175 characters maximum
Exclusive ads on bakemag.com video landing page:
Leaderboard: 728x90 px, 320x50 px (mobile)
Medium Rectangle: 300x250 px
FOR SPECS AND MORE INFORMATION, VISIT:
bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
bakemag.comDigital Products - Special Reports
bake Special Report Digital Series
Once per quarter, bake’s editorial team will dig deeper into
TRENDS IN
SWEETS
WHAT’S
INSIDE
FUTURE
INSIGHTS
a trending product category.
Why chocolate Ingredients take Be prepared for
is booming center stage what’s ahead
clean label
SPECIAL REPORT brought to you by Bake
Sponsorship Rate: $4,000/Special Report
NEW WAVE
January: Flour Functionality
HOW SUPPLIERS AND RETAILERS
ARE SHARPENING FOCUS. May: Packaging
July: Icings and Finishing
November: Artisan Breads
Each Special Report is provided in digital edition format
4 and distributed to bake’s audience with a dedicated email.
TRENDS
TO WATCH
IN DIETS
Articles from the digital edition along with two slideshows
focused on the topic are promoted to the bake audience by
way of the bakenews daily newsletter throughout the special
BA_Jul20D.indb 1 7/13/2020 9:07:22 AM
report month. Each special report digital edition, articles
THE SCIENCE
OF FRYING
Choosing the
right donut fry
SOURDOUGH
DONUT
A donut mix with
sweet and savory
DONUT
TOPPINGS
Toppings can
make or break
and slideshows will be archived on an exclusive landing page
on bakemag.com focused on the topic.
shortening possibilities your donuts
dessert style donuts
SPECIAL REPORT brought to you by Bake
Sponsorship includes Ads on Slideshow Landing Pages
GOURMET and Topic Landing Pages:
DONUTS
THE DONUT HAS
BEEN ELEVATED IN
RECENT YEARS
• Full page ad and editorial contribution in Special Report
digital edition
• Leaderboard: 728x90 px, 320x50 px (mobile)
USING DATA
TO DRIVE
• Medium Rectangle: 300x250 px
DONUT
SALES
FOR SPECS AND MORE INFORMATION, VISIT:
Bake_May digital.indb 1 5/7/2020 1:49:51 PM
bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
HEALTH HOT FOOD
MESSAGES PRODUCTS SAFETY
More consumers Baking embraces Key issue rises to
adhere to dieting. vital role. top of concerns.
chocolate
SPECIAL REPORT brought to you by Bake
CHOCOLATE
KEY CHALLENGES
FOR FUTURE
GROWTH
5
IDEAS TO
BRING
MORE
DOLLARS
TO YOUR
BUSINESS
bakemag.comDigital Products - Digital Editions
OVEN EDUCATION / FLOUR TERMS TO KNOW / CLEAN LABEL
SKYSCRAPER
the voice of bakery and pastry
software
solutions
CLOUD-BASED
Solutions for 21st century bakers
VIDEO
NATIONAL DONUT DAY
Digital Edition
Coming in June, a donut celebration
WHERE PIZZA GOES NEXT?
The crust is the next wave of change
Cakenomics
SPRING ON
THE WILD
SIDE
Graduation cakes
As the exclusive sponsor of bake’s digital edition, your
and much more!
MARCH/APR 2021
bakemag.com wide skyscraper ad will appear next to every page of
BA_Apr21.indb 1 3/26/2021 7:20:33 AM
the sponsored digital edition. In addition to this premium
location, your blockbuster ad also will appear in the bake
digital edition email alert, which is sent to the subscriber
database. Digital alerts are sent to an average of 25,419
recipients each month.
SPONSORSHIP PACKAGE $1,500/
• Wide skyscraper on the digital edition MONTH
• Blockbuster on the digital alert email
SPONSORSHIP + VIDEO $2,000/
• Wide skyscraper and blockbuster MONTH
• Video on the digital edition intro page
FOR SPECS AND MORE INFORMATION, VISIT:
bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
bakemag.com2022 Editorial Calendar
calendar subject to change
JANUARY/FEBRUARY MARCH/APRIL MAY/JUNE
CLOSE DATE: JAN 7 CLOSE DATE: MAR 3 CLOSE DATE: APR 29
• Marketing 101 for the New Year • Efficiency through technology • Expanding distribution
• Creative promotional ideas • Inventory management • Enhancing shelf life
• Key events to plan ahead for • Online shipping • Packaging innovations
• Ovens • Mixers • Cookie machines
• Specialty flours • Flavors/colors • Fruits/nuts
• Gluten free • Clean label • Ancient grains
• Audio storytelling • Online marketing • Webinars
• Brownies • Cookies • Graduation sweets
• Sprouted grains • Muffins • Nutritional bars
• Cakenomics: Spring Cakes • Cakenomics: Graduation Cakes • Cakenomics: Summer Cakes
• Panadería: Spring Issue • Panadería: Summer Issue
JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBER
CLOSE DATE: JUN 30 CLOSE DATE: SEPT 2 CLOSE DATE: OCT 27
• Back to school products • Holiday marketing guide • Growth strategies
• Marketing to kids • New ways to reach customers • Equipment upgrades
• Spraying/enrobing machines • Nutritional guidance • Cause marketing events
• Honey • Donut fryers • Depositors
• Fondant • Shortenings/oils • Dairy
• National Bakery Day planning • Fruit purées • Icings & decorations
• Single-serve desserts • Facebook & Instagram • Events cheesecakes
• Savory pastries • Cupcakes • Specialty breads
• Cakenomics: Birthday Cakes • Baguettes • Cakenomics: Christmas Cakes
• Cakenomics: Halloween Cakes • Panadería: Winter Issue
• Panadería: Fall Issue
Major bakery/foodservice events
• March 22-24: International Artisan Bakery Expo in Las Vegas, Nevada
• May 21-24: National Restaurant Association Show in Chicago, Illinois
• June 5-7: International Dairy Deli Bakery Association Show in Atlanta, Georgia
• September 17-21: International Baking Industry Expo in Las Vegas, Nevada
• October 16-17: Artisan Bakery Expo East in Atlantic City, New Jersey
FOR SPECS AND MORE INFORMATION, VISIT:
www.bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
bakemag.comCREATIVE CHEESECAKES / HIRING TIPS / THE LATIN STARBUCKS
the voice of bakery and pastry
pop goes
the pizza
IN CRUST WE TRUST
Two bakery leaders share a vision
EDUCATION ON CENTER STAGE
A flurry of programs raises the bar
Cakenomics
Print Products
FROM ISLAND TO MAINLAND
Maui Cookie Lady gains mass appeal
HOLIDAY
CAKES
DELIVER
CONVENIENCE
Print ad rates
NOV/DEC 2020
bakemag.com
BA_Dec20 book.indb 1 11/19/2020 11:18:45 AM
SIZE 1-3X 4-6X CHOCOLATE / COLLABORATIVE CREATIONS / JOURNEYMAN BAKERY
2 PAGE SPREAD $12,025 $11,100 the voice of bakery and pastry
FULL PAGE $6,500 $6,025
milk &
1/2 PAGE $4,150 $3,775 cookies
SPECIAL DELIVERY
Milk Jar Cookies plots a growth track
$3,675 $3,300
A NEW REALITY
1/3 PAGE Cakenomics
Dawn’s online ordering ushers in future
RESPONDING TO CRISIS
New York City retailers battle back
WEDDING
CAKES
ARE
1/4 PAGE $3,175 $2,900 SPLASHING
WITH COLOR
PRODUCT SHOWCASE $725 $675 JULY/AUG 2020
bakemag.com
Website Classified Ads: $650/per month.
BA_JulAug20.indb 1 7/29/2020 2:02:36 PM
OVEN EDUCATION / FLOUR TERMS TO KNOW / CLEAN LABEL
For Classified section ad rates and specs, contact Lily Alvarez at
lalvarez@sosland.com and (816) 968-2815.
the voice of bakery and pastry
Advertorials
software
solutions
CLOUD-BASED
Solutions for 21st century bakers
NATIONAL DONUT DAY
Tell your story and promote your unique capabilities with advertorials.
Coming in June, a donut celebration
WHERE PIZZA GOES NEXT?
The crust is the next wave of change
Cakenomics
Advertisers have the option of providing their own content or having SPRING ON
THE WILD
our editors and designers write and produce the piece. As an added
SIDE
Graduation cakes
and much more!
bonus, your advertorial in bake’s digital edition links directly to your
website, driving engaged readers to your doorstep.
MARCH/APR 2021
bakemag.com
BA_Apr21.indb 1 3/26/2021 7:20:33 AM
Special Issues
SOSLAND PUBLISHING’S
REDBOOK
REDBOOK®
REDBOOK 2021 | BAKERY PRODUCTION & MARKETING
®
The ultimate marketing resource for the baking industry. Includes
supplier listings, distributor listings, industry associations, rankings of
top instore bakeries, multi-unit retailers as well as plant information
for major wholesale bakery companies and intermediate wholesale
bakeries in the U.S., Puerto Rico and Canada.
Cakenomics
RB21Book.indb 1 7/7/2021 11:42:02 AM
In each issue of bake magazine, bake’s editorial team takes a look at
best practices for growing U.S. retail cake sales and profits, including Summer
business building ideas from America’s most prolific cake sellers. issue
In addition, Cakenomics also features time saving tips, supply side
economics, winning promotions and innovative products every month.
Panadería
feature
Fruitful cake
options
40
46 TIME SAVING TIPS
47 WINNING PROMOTIONS
Panadería, a quarterly magazine in both print and digital formats, is an
essential marketing resource delivering valuable insight into America’s BA_Jun21.indb 39 5/26/2021 1:22:53 PM
rapidly increasing Hispanic market.
FOR SPECS AND MORE INFORMATION, VISIT:
PANADERÍA
SUPPLEMENT TO BAKE JUNIO 2021
bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
Adaptarse para el Éxito English
Adapting for Success
version starts on page
32
bakemag.com panaderia_may2021_book.indb 1 5/18/2021 3:22:47 PMPrint Products- REDBOOK
REDBOOK®
Reach the readers of bake, Supermarket Perimeter, Baking
& Snack and Milling & Baking News with a single ad, visible
in print and online year round in the ultimate marketing
resource for the baking industry.
SOSLAND PUBLISHING’S
REDBOOK
REDBOOK 2021 | BAKERY PRODUCTION & MARKETING
®
BAKERY LISTINGS
The 41st annual REDBOOK will include rankings of the top
instore bakeries and multi-unit retailers, in addition to plant
information for major wholesale bakery companies, and
intermediate wholesale bakeries in the U.S., Puerto Rico and
Canada. All contact information and analysis of companies is
organized geographically and alphabetically.
SUPPLIER LISTINGS
REDBOOK includes a comprehensive guide of bakery
equipment, suppliers and services, and ingredients
manufacturers. In addition to the printed version, the
REDBOOK is digitally available on bakemag.com. Your
advertisement appears just as it does in the print version,
plus email and web addresses in the ads are live links.
ONLINE DIRECTORY
View the REDBOOK in the searchable, online directory. Filter
or browse by category or alphabetically for the latest bakery
suppliers and distributor listings.
REDBOOK print ad rates
AD RATES
SPREAD $12,375
1/2 SPREAD $7,850
FULL PAGE $6,950
2/3 PAGE $5,775
1/2 PAGE $4,625
1/3 PAGE $3,700
1/4 PAGE $3,400
FOR SPECS AND MORE INFORMATION, VISIT:
bakemag.com/media-guide
For questions or to reserve your space, contact a sales
representative at bakesales@sosland.com
bakemag.comFor Advertising Information, Contact:
Troy Ashby Gretchen Wagner Lily Alvarez
PUBLISHER NATIONAL ACCOUNT NATIONAL ACCOUNT
tashby@sosland.com EXECUTIVE EXECUTIVE
(816) 589-1827 gwagner@sosland.com lalvarez@sosland.com
(816) 392-8860 (816) 968-2815
OFFICE: (816) 756-1000 • (800) 338-6201
years
SOSLAND PUBLISHING
Sosland Publishing performs a specialized range of
design, digital and media services.
For more information, contact your sales representative.
The most trusted resource for food
industry professionals.
See Terms & Conditions at
www.sosland.com/terms-and-conditions.html 4801 Main St. Suite 650, Kansas City, MO 64112
sosland.com
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