2022 CROSS-MEDIA PLANNER - av-news - gi Geldinstitute
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
av-news
CROSS-MEDIA PLANNER
2022
Mu
com ltichann
mun e
pri
lead nt – onli
icat l
s–d ne – i on
i
rect s o
– int cial –
erac
tive
gi Geldinstitute | vb Versicherungsbetriebe | av-finance
TABLE OF CONTENTS
TRADE MAGAZINES PAGE THE MEDIA BRANDS
Main profile gi Geldinstitute 3 B1618 52. Jahrgang Ausgabe 5/2021 B1618 52. Jahrgang Ausgabe 5/2021
Price list gi Geldinstitute 4
F a c h z e i t s c h r i f t f ü r I T- E n t s c h e i d e r u n d M a n a g e r Fachzeitschrift für die Assekuranz
Topics and dates gi Geldinstitute 5
vb Versicherungsbetriebe 5//2021
gi Geldinstitute 5/2021
Main profile vb Versicherungsbetriebe 6 T E A M - A R B E I T: D E R D I G I TA L E N E W C O M E R B E I K E B A
Price list vb Versicherungsbetriebe 7
Neben KEBAs neuer evo-Innovation berichtet das Unternehmen über strukturelle
Veränderungen und zeigt, wie vielfältig SB-Automation sein kann.
Topics and dates vb Versicherungsbetriebe 8
Advertisement formats 9
Exclusive topic special – cross-media 10
Supplements/specials 11 „RUN THE BUSINESS“ ‒
EFFIZIENTER AGIEREN MIT DER CLOUD
Technical information 12
Oliver von Ameln, Geschäftsführer adesso insurance solutions,
erklärt die perfekte Anwendungslandschaft für Versicherer.
SCHWERPUNKT
SCHWERPUNKT
IT- Tr ends bei Spar kassen
IT-Trends für Versicherer
ONLINE
_gi-05-21-gesamt_final.indd 1 04.10.21 16:04
adesso_Cover_ vb_5-2021_5mk.indd 1 28.10.21 12:07
Profile 13 SPECIALS ONLINE
Banner formats and prices 14-15
Newsletter gi and vb 16 •C
allCenter for
Exclusive topic newsletter 17 Finance I and II
Lead generation (whitepaper) 18
• IT security for
DIRECT Finance and Insurance
Stand-alone e-mail 19-20
• FI-FORUM
CONTACTS 21
Subject to our General Terms and Conditions of Business for Advertisements, Third-party Supplements and Online Advertising; the latest version can be found at
www.av-finance.com/agb
2
TRADE MAGAZINE
MAIN PROFILE
1 Title: gi Geldinstitute 8 Membership: IVW
Trade magazine for IT decision-makers and managers 9 Publishing house: av-news GmbH
2 Brief description: For over 50 years, gi Geldinstitute has been a must-read Englmannstr. 2
publication for managers and IT decision-makers in banks, 81673 Munich
private banks, special banks, savings banks, giro centres, Telephone +49 89 45 45 576 0
credit unions, cooperative credit institutes, Fax +49 89 45 45 576 10
www.geldinstitute.de
building societies and postal savings banks. This specialist information@av-finance.com
publication provides the information readers want with 10 Publisher: Herbert Sebald
features on a wide range of issues from banking IT and
banking technology, through to the more recent develop- 11 Media: Thomas Noeske (responsible)
ments such as open banking, blockchain and crypto topics, Telephone +49 89 45 45 576 25
as well as systems and resources for modern planning, t.noeske@av-finance.com
set-up and organisation of financial institutes. The editors, Manuela Albutat
supported by a specialist advisory committee and Telephone +49 89 45 45 576 11
international banking experts, tackle complex issues and m.albutat@av-finance.com
provide relevant knowledge and expertise across print,
12 Editors: Dunja Koelwel (responsible)
online and social channels.
Telephone +49 89 45 45 576 15
gi Geldinstitute looks at the problems faced by
d.koelwel@av-finance.com
IT decision-makers in financial institutions, offering
solutions and bridging the gap between vendor and user. Katharina Thalhammer
Telephone +49 89 45 45 576 14
3 Target audience: Board members and digital decision-makers in banks
k.thalhammer@av-finance.com
– organisation, IT, ICT and sales as well as technical
managers
4 Publication: 6x per year
5 Physical format: DIN A4 13 Circulation monitoring*:
6 Year: 53rd year 14 Circulation analysis*: Copies per edition as a quarterly average
(IVW Q3/2021)
7 Purchase price: Annual subscription Germany:
- print only €151.00 (incl. VAT and shipping)
Print run: 4,700
- combined print and digital €195.00 (incl. VAT and shipping)Annual
Actual
circulation: 5,573 (print and digital) in Q3/21
subscription abroad:
- print only €166.00 (incl. VAT and shipping)
- combined print and digital €210.00 (incl. VAT and shipping) * does not apply to special publications
Individual sale price €31.00 (incl. VAT and shipping)
3
TRADE MAGAZINE
PRICE LIST NO. 40 | VALID FROM 01/01/2022
1 Advertisement prices and formats (all prices exclusive of statutory value added tax): Bound-in inserts:
3 2-page (1 sheet) €4,130
4-page (2 sheet), folded €5,300
Format Bleed formats Prices for Untrimmed format 217 x 307 mm
Width x height in mm* 4-colour Trimmed format 210 x 297 mm
Quantity required 5,000 copies
1/1 page 210 x 297 €4,995 (discount: 1 sheet = 1/1 advertisement page)
2/3 page 210 x 178 or 135 x 297 €3,780
Other sizes and bound-in inserts with additional
Junior page 135 x 205 €3,530 response card available on request. Delivery deadline
by the relevant closing date for advertisements.
1/2 page 210 x 150 or 100 x 297 €3,150
1/3 page 210 x 104 or 75 x 297 €2,490 4 Loose inserts: Inserted loose, max. size 195 mm x 270 mm
1/4 page 210 x 84 or 100 x 147 €2,170 Prices per 1,000 pcs
Up to 25 g €430
1/8 page 100 x 84 or 210 x 49 €1,690 Each additional 5 g €40
Quantity required: 4,700 copies
Front cover + story on request €7,800
Partial inserts, glued-on advertising media on request
Cover flap (inside) 110 x 297 (10 mm trim) €3,650
5O
ther special
Inside front cover 210 x 297 €5,350 advertisement
formats: on request
Inside back cover 210 x 297 €5,350
6D
elivery address
Outside back cover 210 x 297 €5,740 for loose and
bound-in inserts: on request
“Eye-catcher” advertisement 55 x 80 €1,800
7 Payment terms
Text section advertisements – millimetre price, single-column €3.80 and bank details: Within 30 days of the invoice date without deduction;
2% cash discount within 8 days.
2 Discounts on the base price in the case of acceptance within one advertising year
Stadtsparkasse München
Quantity scale – Frequency scale – IBAN: DE02 70150 0000 1005 5370 53
whole-page formats: part-page formats: BIC: SSKMDEMMXXX
3 pages or more 5% 3 advertisements or more 3% VAT ID no.: DE246657363
6 pages or more 10% 6 advertisements or more 5% Tax no.: 143/117/10215
9 pages or more 15% 9 advertisements or more 10%
* Bleed margins: top margin 5 mm, bottom margin 3 mm, 3 mm at the outer edges.
4
TRADE MAGAZINE
TOPICS AND DATES
Edition Dates Editorial content Key areas Supplements/special Trade fairs/congresses* Dates
1 PD: 22.02.
CI: 02.02.
Identities & identification
BPM, in-house advanced training
Mobile solutions
Secure apps
CallCenter
for Finance I
CCW 2022
CIBI Innovation Day
21.-24.03.
30.03.
Compliance, security Payment transactions via apps
ED: 26.01. Social engineering Customer retention
Space ideas: Sales solutions
Blasting ATMs
2 PD: 12.04.
CI: 23.03.
Cloud, data sovereignty
Cloud exit management
Risk management
Cash management
RegTech Money laundering prevention and AML
ED: 16.03. Space ideas: Fraud prevention
Digital branch concepts AI
3 PD: 14.06.
CI: 24.05.
Platform strategies
AI approaches for banks
Banking technologies
Core banking applications
Encryption Analytics
ED: 17.05. Space ideas: Monitoring
Branch and video surveillance RPA
4 PD: 16.08.
CI: 27.07.
Problem: Silo mentality in the IT
departments
Security for Finance
Fraud prevention
CallCenter
for Finance II
Banking summit 2022
it-sa 2022
08.09.
25.-27.10.
Mobile apps, DMS Multi-factor authentication
ED: 20.07. Space ideas: Threat intelligence Next-generation financial October
Combined branch solutions Threats from the dark web service providers
5 PD: 18.10.
CI: 27.09.
Blockchain
CRM
Customer dialogue
Customer journey
FI-Forum FI-Forum 2022 November
November
Distributed ledger technology Digital service Euro Finance Week
ED: 20.09. Space ideas: Optimal channel selection Banking technology December
Payment systems Digital customer management
6 PD: 13.12.
CI: 23.11.
Digital identity
Mobile security
Banking trends
Open banking
Payment systems Crypto
ED: 17.11. Space ideas: Contextual banking
Security in branches FinTechs
PD = publication date / Cl = closing date for advertisements / ED = editorial deadline * magazine expected to be available at these events Subject to changes
5 5
TRADE MAGAZINE
MAIN PROFILE
1 Title: vb Versicherungsbetriebe 9 Publishing house: av-news GmbH
IT and communication in the insurance sector Englmannstr. 2, 81673 Munich
Telephone +49 89 45 45 576 0
2 Brief description: The trade magazine 'vb Versicherungsbetriebe' has been
Fax +49 89 45 45 576 10
dealing with the problems of the insurance industry for
www.versicherungsbetriebe.de
more than four decades
information@av-finance.com
and offers IT decision-makers and managers professional-
ly compiled information on the topic areas of information 10 Publisher: Herbert Sebald
technology, management, communication and organisation
11 Media: Thomas Noeske (responsible)
across the print, online and social channels.
Telephone +49 89 45 45 576 25
The editors' research is complemented by collaboration t.noeske@av-finance.com
from renowned experts, managers and practitioners from
Manuela Albutat
the sector.
Telephone +49 89 45 45 576 11
3 Target audience: Board members and digital decision-makers from IT, ICT, m.albutat@av-finance.com
business organisation, process management, sales and
12 Editors: Dunja Koelwel (responsible)
technical managers.
Telephone +49 89 45 45 576 15
4 Publication: 5x per year d.koelwel@av-finance.com
5 Physical format: DIN A4 Katharina Thalhammer
Telephone +49 89 45 45 576 14
6 Year: 52nd year
k.thalhammer@av-finance.com
7 Purchase price: Annual subscription Germany:
- print only €126.00 (incl. VAT and shipping)
- combined print and digital €162.00 (incl. VAT and shipping)
13 Circulation monitoring*:
Annual subscription abroad:
- print only €138.00 (incl. VAT and shipping)
14 Circulation analysis*: Copies per edition as a quarterly average
- combined print and digital €174.00 (incl. VAT and shipping)
(IVW Q3/2021)
Individual sale price €31.00 (incl. VAT and shipping)
Print run: 3,800
8 Membership: IVW Actual circulation: 4,106 (print and digital) in Q3/21
* does not apply to special publications
6 6
TRADE MAGAZINE
PRICE LIST NO. 50 | VALID FROM 01/01/2022
1 Advertisement prices and formats (all prices exclusive of statutory value added tax) Bound-in inserts:
3 2-page (1 sheet) €2,690
4-page (2 sheet), folded €3,510
Format Bleed formats Prices for 4-colour Untrimmed format 217 x 307 mm
Width x height in mm* Trimmed format 210 x 297 mm
1/1 page 210 x 297 €3,990 Quantity required 2,500 copies
(discount: 1 sheet = 1/1 advertisement page)
2/3 page 210 x 178 or 135 x 297 €3,080
Other sizes and bound-in inserts with additional
Junior page 135 x 205 €2,900
response card available on request. Delivery
1/2 page 210 x 150 or 100 x 297 €2,610 deadline by the relevant closing date for advertise-
ments.
1/3 page 210 x 104 or 75 x 297 €2,150
4 Loose inserts: Inserted loose, max. size 195 mm x 270 mm
1/4 page 210 x 84 or 100 x 147 €1,910
Prices per 1,000 pcs
1/8 page 100 x 84 or 210 x 49 €1,550 Up to 25 g €430
Each additional 5 g €40
Front cover + story on request €6,500
Quantity required: 2,500 copies
Cover flap (inside) 110 x 297 (10 mm trim) €3,000 Partial insert, glued-on advertising media on request
5 Other special
Inside front cover 210 x 297 €4,220
advertisement
Inside back cover 210 x 297 €4,220 formats: on request
6 Delivery address
Outside back cover 210 x 297 €4,490 for loose and
bound-in inserts: on request
“Eye-catcher” advertisement 55 x 80 €1,500
7 Payment terms
Text section advertisements - millimetre price, single-column €3.80
and bank details:
Within 30 days of the invoice date without
2 Discounts on the base price in the case of acceptance within one advertising year deduction; 2 % cash discount within 8 days.
Quantity scale – Frequency scale – Stadtsparkasse München
whole-page formats: part-page formats: IBAN: DE02 70150 0000 1005 5370 53
BIC: SSKMDEMMXXX
3 pages or more 5% 3 advertisements or more 3% VAT ID no.: DE246657363
6 pages or more 10% 6 advertisements or more 5% Tax no.: 143/117/10215
9 pages or more 15% 9 advertisements or more 10%
* Bleed margins: top margin 5 mm, bottom margin 3 mm, 3 mm at the outer edges.
7 7
TRADE MAGAZINE
TOPICS AND DATES
Edition Dates Editorial content Key areas Supplements/special Trade fairs/congresses* Dates
1 PD: 08.03.
CI: 16.02.
InsurTechs
Mobile solutions
Claims management
App solutions in the event of a claim CallCenter CCW 2022 21.-24.03.
Mobile security Digital transformation in claims for Finance I Insurance Forums Leipzig:
ED: 09.02. management Claims Management 29.-30.03.
Customer relations InsureNXT 18.-19.05.
Fraud detection and
fraud prevention
2 PD: 17.05.
CI: 27.04.
Big data
Analytics
Mobile solutions
Customer communication Insurance Forums Leipzig:
Artificial intelligence Handling 21.-22.06.
Customer management
ED: 20.04. Sales solutions
3 PD: 12.07.
CI: 23.06.
Cloud, data sovereignty
Cloud exit management
CRM – know customers better
Current CRM solutions
Silo mentality with data in the Data platforms / avoid data silos
ED: 13.06. various IT operations and Channel management
security departments Artificial intelligence
4 PD: 23.09.
CI: 05.09.
Security – social engineering
Dangers from the dark web
Security for Insurance
Fraud prevention
CallCenter
it-sa 2022 25.-27.10.
for Finance II DKM 25.-27.10.
Blockchain & throughput time Authentication
ED: 29.08. Encryption
Cybercrime defence
5 PD: 08.11.
CI: 19.10.
Digitalisation
Transformation in the
IT solutions for insurers
Software trends
Insurance Forums Leipzig:
IT for insurance companies 29.-30.11.
insurance segment Cloud service provider
ED: 12.10. Standard software
Agility
PD = publication date / Cl = closing date for advertisements / ED = editorial deadline * magazine expected to be available at these events Subject to changes
8 8
TRADE MAGAZINE
FORMATS
ADVERTISEMENT FORMATS WITH BLEED* SPECIAL ADVERTISEMENT FORMATS
Sleeve Cover flap
(inside)
1/1 page Junior page 2/3 page 2/3 page Width 440 mm (open) Width 110 mm
Width 210 mm Width 135 mm landscape portrait Height 90 mm Height 297 mm
Height 297 mm Height 205 mm Width 210 mm Width 135 mm
Height 178 mm Height 297 mm
“Eye-catcher” Insert in
advertisement oversized format
1/2 page 1/2 page 1/3 page 1/3 page 55 x 80 mm Width 200 mm
landscape portrait landscape portrait Height 310 mm
Width 210 mm Width 100 mm Width 210 mm Width 75 mm
Height 150 mm Height 297 mm Height 104 mm Height 297 mm
Advertorial
1/4 page 1/4 page 1/8 page 1/8 page 1/1 page 2/1 pages
landscape portrait landscape portrait 3,500 characters 7,500 characters
Width 210 mm Width 100 mm Width 210 mm Width 100 mm + 1 image + logo + 2 images + logo
Height 84 mm Height 147 mm Height 49 mm Height 84 mm + contact details + contact details
* All formats plus bleed margins: top margin 5 mm, bottom margin 3 mm, 3 mm at the outer edges.
9CROSS-MEDIA
EXCLUSIVE TOPIC SPECIAL
PRINT
„Die Rolle moderner Anwen-
Topic specials in the main booklet shine the spotlight on their key topic. The av-news
dungen für die Finanzwelt.“
Thomas Herrguth, Director Financial
Services, VMware Global, erklärt im
Interview, wie Banken die drei großen
editors provide the cover and introduction to the topic special, you go in-depth with your Fachzeitschrift für IT-Entscheider und Manager
Herausforderungen unserer Zeit – Cloud,
Plattformen und disruptive Geschäfts-
modelle der FinTechs – meistern können.
specialist expertise. With your individual combination of interview, advertisement and/or
Success Story:
Der Weg zum volldigitalen
Versicherungsanbieter:
Adam Riese setzte beim System-
success story you can achieve an effective, eye-catching presence. aufbau auf Adcubum. Dabei war
das Thema Geschwindigkeit von
essenzieller Bedeutung.
DIGITAL
Following release of the print edition, your topic special is also distributed online:
• one week top placement in the news area of the relevant homepage
Bildquelle: PIRO4D @Pixabay
• in our weekly newsletter
• on our social media channels such as Twitter and LinkedIn Themenspecial
sponsored by
VMware
Disruption
Banken stehen unter Erfolgsdruck. Die Migration in die Cloud ist
für viele eine geeignete Lösung – vorausgesetzt dieser Weg wird mit
Bedacht und Augenmaß gewählt. Mit VMware Tanzu kann man
Your advantages:
schnell und flexibel auf Kundenwünsche reagieren.
Sponsored by Themenspecial
Adcubum
• You come across as an expert in your specialist area Strategie schlägt Hype
• Ample space for your content and individual creative design „Das große Ganze entscheidet über den Erfolg.“ Davon ist Franz M.
Bergmüller, Chief Commercial Officer (CCO) von Adcubum, überzeugt
• Targeted information for your customers
• High credibility thanks to the editorial nature of your content and close editorial
accompaniment of the entire topic special
• Focused attention, minimal dispersion losses with large reach
• Cross-media distribution across various channels which you can also use for your own
communications through backlinks, retweets for instance
10SPECIALS/SUPPLEMENTS
IN gi GELDINSTITUTE,
vb VERSICHERUNGSBETRIEBE
CCFF CallCenter for Finance 2/2021 59
AUSGABE 2/2021
• Wie die Pandemie die Arbeit
im Call-Center verändert hat
• Baufinanzierungen im
Nachverkauf absichern
S.60
S.67
Bildquelle: © Gerd Altmann @Pixabay
fi
Zielgerich-
forum 2018
Das Special von gi Geldinstitute
• Zukunfts-Chance Desk-
sharing: Perfekt, wenn es tet und
richtig gemacht ist
• Änderungen im Verbraucher-,
S.69
informativ
Datenschutz und Tele- Hausmesse bietet
kommunikationsrecht S.70
umfassenden
• KI-Chatbots für Call-Center S.73
Überblick
Seite 8
FI-Forum:
Ideen von
morgen
Andreas Honsel
im Interview
Seite 10
Aggressive
Angreifer
Sparkasse Pforzheim
Calw verhindert Auto-
maten-Sprengung
Seite 14
Aussteller
Die neuen Treiber im Über- Schneller, effizienter
des Retail-Bankings blick und vor allem digital
Schnelle Orientierung
Sparkassen auf dem Weg in die
auf einen Blick
digitale und automatisierte Marktfolge
Unter dem Titel „ReDesign Work“ hat HCD Seite 19
Norbert Baumgärtner, Sprecher der Geschäftsführung der DSGF
wichtige Trends der Arbeitswelt eingeordnet.
CallCenter for Finance Security for Finance and FI-Forum 2022
Insurance at it-sa 2022
CallCenter for Finance is the official media partner of Call Center Verband The annual publishing house special for The publishing house special for the
Deutschland e.V. and is involved in customer- and sales-oriented communication in Europe’s largest IT security fair presents fi-forum provides a comprehensive
the financial service provider sector. the latest industry-specific IT security overview of trends and developments in
solutions. As part of the media finance IT. It also describes in detail the
Circulation: 7,000 copies partnership, this special will also be solutions and offerings of accompanying
presented at the it-sa 2022. exhibitors.
Target audience: Managing directors, ICT, organisation and technical managers in
banks and insurance companies as well as managers in the call Circulation: 7,000 copies Circulation: 7,000 copies
centre sector
Target audience: Managing directors, Target audience: Managing directors,
ICT, organisation and ICT, organisation and
technical managers in technical managers in
banks and insurance banks
Edition I Edition II companies
PD gi: 22/02/2022 PD gi: 16/08/2022 PD gi: 16/08/2022
PD vb: 08/03/2022 PD vb: 23/09/2022 PD vb: 23/09/2022 PD gi: 18/10/2022
ED: 26/01/2022 ED: 20/07/2022 ED: 20/07/2022 ED: 20/09/2022
CI: 02/02/2022 CI: 27/07/2022 CI: 27/07/2022 CI: 27/09/2022
11TRADE MAGAZINE
TECHNICAL INFORMATION
1 Magazine format: 210 mm wide x 297 mm portrait, DIN A4 6 Colours: Print colours (CMYK) as per ISO Coated v2 (ECI), special
untrimmed: 217 mm wide x 307 mm high colours are available upon consultation. As regards
3 mm bleed margin at the sides conversion and monitoring of the colour space
5 mm bleed margin at the top and bottom (ICC Colour Management), we make reference to
4 mm cut-off margin at binding the ECI standard offset profiles. (You can obtain the
“ECI_Offset_2009” package
free of charge at www.eci.org).
2 Live area: 175 mm wide x 245 mm high
3 columns of 55 mm width
8 Data archiving: Documents/media for printing will not be stored for longer
3 Printing and
than a year following their last use by the publishing
binding process: Sheet offset, internal paper: 100 g/m², matt printing,
house.
cover: 200 g/m², glossy printing,
glue binding, DIN ISO 12647-2,
colour sequence black/cyan/magenta/yellow.
9 Guarantee: We cannot accept any liability for the printing result if
Please send us documents for printing
you provide incomplete or defective data (texts, colours,
in digital form.
images). Incorrect exposure due to incomplete or
defective files, incorrect settings or incomplete information
shall be charged. This also applies to additional
4 Data transmission: e-mail to anzeigen@av-finance.com
typesetting or reproduction work and
to the creation of defective proofs.
5 Data formats: High-definition, printable PDF file,
file resolution: 300 dpi (CMYK)
10 Contact: see contact page
12www.geldinstitute.de | www.versicherungsbetriebe.de ONLINE
PROFILE
1 Web addresses: www.geldinstitute.de Contacts: Online advertising
www.versicherungsbetriebe.de Thomas Noeske (responsible)
Telephone +49 89 45 45 576 25
2 Brief description: www.geldinstitute.de and www.versicherungsbetriebe.de t.noeske@av-finance.com
provide you with the latest information and background
knowledge from the banking IT, banking technology, Manuela Albutat
insurance IT sectors – topped off with industry insider Telephone +49 89 45 45 576 11
trends and an overview of current market developments. m.albutat@av-finance.com
We update you on the very latest news, provide
backgrounders and behind-the-scenes interviews. 6 Access figures: on request
The editors offer you access to other compelling content 7 Data delivery: At least 3 working days before the beginning
via Twitter, LinkedIn and YouTube. An archive with search of the advertisement period by e-mail to
function provides articles and background knowledge on m.albutat@av-finance.com
topics and developments relating to banks, insurance Image in GIF or JPG format,
companies and trading. Surveys of web users on relevant maximum file size 75 KB
topics round off the offering.
8 Discounts: no discounts
3 Target audience: Decision-makers in banks and insurance from
organisation, IT, ICT, technical department, 9 Payment terms
sales, corporate management, managers in and bank details: see page 4
the call centre sector
4 Publishing house: av-news GmbH
Englmannstr. 2, 81673 Munich
Telephone +49 89 45 45 576 0
www.av-finance.com
5 Contacts: Editing
Dunja Koelwel (responsible)
Telephone +49 89 45 45 576 15
d.koelwel@av-finance.com
Katharina Thalhammer
Telephone +49 89 45 45 576 14
k.thalhammer@av-finance.com
13ONLINE
www.geldinstitute.de | www.versicherungsbetriebe.de BANNER FORMATS
AND PRICES*
BILLBOARD SKYSCRAPER
ROS (RUN OF SITE) ROS (RUN OF SITE)
• 970 x 250 px and • 160 x 600 px
320 x 100 px (mobile) • Visible: Desktop
• Visible: Desktop and mobile geldinstitute.de: €280* per week
geldinstitute.de: €550* per week versicherungsbetriebe.de: €195* per week
versicherungsbetriebe.de: €350* per week
SUPERBANNER MEDIUM RECTANGLE
ROS (RUN OF SITE) ROS (RUN OF SITE)
• 728 x 90 px and • 300 x 250 px
320 x 100 px (mobile) • Visible: Desktop and mobile
• Visible: Desktop and mobile geldinstitute.de: €310* per week
geldinstitute.de: €340* per week versicherungsbetriebe.de: €220* per week
versicherungsbetriebe.de: €250* per week
LEADERBOARD CONTENT AD
HOMEPAGE AND SECTION PAGES ARTICLE PAGES
• 728 x 90 px and • 728 x 90 px and
320 x 100 px (mobile) 300 x 250 px (mobile)
• Visible: Desktop and mobile • Visible: Desktop and mobile
geldinstitute.de: €300* per week geldinstitute.de: €350* per week
versicherungsbetriebe.de: €210* per week versicherungsbetriebe.de: €260* per week
Media formats and file size: GIF, JPG, PNG up to 1 MB or HTML5 up to 150 KB * all prices exclusive of value added tax
14 14ONLINE
www.geldinstitute.de | www.versicherungsbetriebe.de BANNER FORMATS
AND PRICES*
VIDEO EMBEDDING POP-UP BANNER
• Embedded in an article ROS (RUN OF SITE)
Display size: up to approx. 750 x 420 px
• Dimensions: flexible, e.g. 650 x 400 px
or • Media formats and file size:
• Right menu bar on homepage GIF, JPG, PNG up to 1 MB
and section pages • Visible: Desktop and mobile
• Embedding as YouTube or Vimeo iFrame
geldinstitute.de: €1,200* per week
• Visible: Desktop and mobile
versicherungsbetriebe.de: €750* per week
In the article:
geldinstitute.de: €300* per week
versicherungsbetriebe.de: €210* per week
Right menu bar:
geldinstitute.de: €320* per week
versicherungsbetriebe.de: €230* per week
ONLINE ADVERTORIAL
• Content flexible: Do you want special formats
Text (recommended approx. 3,500 to
5,000 characters), images, logo, link or placements?
• 1 week marked as top article in the homepage Then please contact the
newsfeed and the desired section av-news media team
for a customised solution.
geldinstitute.de: €1,500*
versicherungsbetriebe.de: €1,500*
* all prices exclusive of value added tax
15Newsletter
ONLINE
NEWSLETTER
Newsletter gi + vb Leaderboard
Shipping: 2 x weekly, Wednesdays and Fridays
Quantity: approx. 7,000 recipients
Selection of
advertising media Dimensions Price per dispatch
Exclusive of VAT
Leaderboard: 580 x 90 px €750
Superbanner: 580 x 60 px €750
Billboard: 580 x 250 px €1,000
Text ad: • 50-60 characters headline,
• 350-380 characters text, Text ad
• Teaser image or logo,
182 px wide, 200 - 250 px high €750
Media format: JPG, PNG (animated banners not possible),
max. file size 75 KB
Combined Wednesday + Friday: €1,250
Superbanner
16Newsletter
ONLINE
NEWSLETTER
Exclusive topic newsletter
Shipping:
Individual date as an option
av-finance newsletter:
approx. 7,000 recipients
Contents:
Editorial articles on an exclusive topic, put together by the editorial team
on request
plus
three different advertising media of your choice (banner/text ad)
Price: €1,800.-*
* not discountable, price exclusive of value added tax
17ONLINE
LEAD GENERATION LEAD GENERATION
WHITEPAPER Excerpt from the reference list
Target audience:
Banks/insurance companies/financial services,
meaning that we cover the entire industry.
Approach:
The newsletter with your advertising, including a link to your
whitepaper is sent at least 3 times. At the same time, your
whitepaper, including your logo, is placed on our website.
Placement on the homepage.
Runtime:
If we do not reach the set number of leads after a certain period,
we take follow-up action.
Price on request
18 18DIRECT
STAND-ALONE E-MAIL STAND-ALONE E-MAIL
Benefits and services of a stand-alone e-mail
to qualified decision-maker addresses
Stand-alone e-mails to qualified addresses provide you with a fast, efficient and cost-effective tool that generates a lasting
effect among your target audience. The provisioning of the finished technical infrastructure and current recipient data
allows you to place your desired advertising message cost-effectively.
We provide you with the following services:
• Provision of the technical infrastructure for stand-alone e-mails Data delivery:
• Statistical analysis Delivery of data at least
(e.g. reporting of the opening rate, individual links, etc.) 7 working days before dispatch with
• Creation of the stand-alone e-mail (for a surcharge) specification of
• Dispatch to your target audience • the e-mail address for the
“release e-mail”
Benefits of your stand-alone e-mail: • the subject for the mailing
• With av-news GmbH as a ‘door opener’, we can communicate your
advertising message for you Reporting:
• Your exclusive appearance in a topic area that you define With reporting, we are able to provide
• Very low cost information on the opening rate and the
• Large reach or direct approach to the target audience without scatter loss click rate for each link used in the e-mail.
Format & size: References:
• Dimensions max. 650 px wide • Adobe Systems GmbH
• Max. file size: 100 KB • Federal Printing Office
• Media formats: HTML without style sheets (CSS) (Bundesdruckerei)
• Font size not smaller than 10 pt. • Backbase
• Sans serif fonts (e.g. Verdana) • Bizagi
• Do not use forms • Diebold Nixdorf
• Do not use OFT templates, or HTML templates created in Word • Dynatrace
• Use tables for layout • Ergon
• No png images (jpg or gif only) • ITyX Solutions AG
• Overview of instructions • LogMeIn
• Deutsche Telekom
• T-Systems
• USU Reference example
19 19DIRECT
STAND-ALONE E-MAIL SELECTIONS AND COSTS
Standard selections and costs*
av-finance: Banks and insurance companies
Complete dispatch (gi & vb) 10,000 recipients €2,500
Companies with up to 249 employees (gi & vb) 6,000 recipients €1,800
Companies with 250 employees or more (gi & vb) 4,000 recipients €1,250
Banks 5,500 recipients €1,600
Insurance companies 4,500 recipients €1,395
Managing directors (gi & vb) 4,500 recipients €1,395
IT decision-makers (gi & vb) 5,500 recipients €1,650
* Available address quantity is selected based on current data and may vary, not discountable, prices exclusive of value added tax
20YOUR CONTACTS
Head of Media Media consultant Marketing and organisation
Thomas Noeske Manuela Albutat Barbara Forster
Telephone +49 89 45 45 576 25 Telephone +49 89 45 45 576 11 Telephone +49 89 45 45 576 13
Fax +49 89 45 45 576 10 Fax +49 89 45 45 576 10 Fax +49 89 45 45 576 10
E-mail t.noeske@av-finance.com E-mail m.albutat@av-finance.com E-mail b.forster@av-finance.com
Editor-in-chief Editor
Dunja Koelwel Katharina Thalhammer
Telephone +49 89 45 45 576 15 Telephone +49 89 45 45 576 14
Fax +49 89 45 45 576 10 Fax +49 89 45 45 576 10
E-mail d.koelwel@av-finance.com E-mail k.thalhammer@av-finance.com
21You can also read
