2022 2023 Partnership Opportunities - Amazon AWS

2022 – 2023 Partnership Opportunities

Why partner with us?
Increase Brand Exposure
   Approximately 150,000 fans attend Roadrunners games at Tucson Arena
   every year and thousands more interact with our digital media.

Position Your Brand
   Align your brand with the Roadrunners to gain full exposure to our loyal fan
   base through a multi-dimensional marketing campaign.

Embrace Tucson
   Join our partners that range from international brands to iconic local Tucson
   businesses that truly represents the spirit of Tucson

Dasherboards
Integrate your company with the
Roadrunners with branding
entitlement on a pair of
dasherboards.
Dasherboards will not only generate
visibility for fans inside the arena but
will also reach those at home through
our social media and broadcasting
channels.

Concourse Tabling
Partners can connect directly with
Roadrunners fans through tabling
nights on the concourse. You will have
the ability to distribute giveaway
items, create lead generation, display
marketing material, and promote
sustainable energy to all fans entering
Tucson Arena.

Community Event Sponsorship
The Tucson Roadrunners have an
active presence in the community and
are regularly involved in events
throughout the greater Tucson area.
You would have the opportunity to
align its brand with the Roadrunners
by participating in off-site, fan-facing
activities to promote the business.

Digital Advertisements
As the Roadrunners presence on
social media grows each year, so can
you through one of our many social
media advertising opportunities.
Reaching nearly 50,000 individuals
across all social platforms, there are
many opportunities to align your
brand with the team.

Roadrunners Business Club Membership
You can join the Roadrunners
Business Club, presented by the
Better Business Bureau, to gain and
provide continued education
opportunities with fellow members.
Network with some of Tucson’s most
connected business leaders and grow
your brand recognition within the
professional community.

Co-Branded Giveaway Items
The Roadrunners can collaborate with
you to create a co-branded giveaway
item to be distributed to fans as they
enter Tucson Arena.
On the night of the giveaway, you
can have an on-site presence to
personally connect with fans
throughout the game. Past giveaways
include magnet schedules, sensory
pop-pads, and cowbells.

LED Ribbonboard Advertising
Our newest addition to Tucson Arena:
a brand-new pair of LED
ribbonboards! Add your brand to this
dynamic signage that’s right next to
the jumbotron and visible from every
seat.
Your brand will be shown while play
on the ice is occurring, something that
was previously only possible with in-
ice logos and dasherboards.

Jumbotron Advertising
Increase brand recognition inside
Tucson Arena by having jumbotron
commercials during intermission
breaks.
Whether for all home games or a
selected few, you can feature selected
media to be a more visible partner to
our fans.

Email Newsletter
You can be integrated into the
Roadrunners monthly newsletter!
Each Roadrunners newsletter reaches
over 20,000 fans expanding beyond
Arizona.

Radio Advertising
Your brand can be featured during all
eligible Tucson Roadrunners home
and away games during the 2022-
2023 season during radio broadcasts.
There will be 72 total games played
and broadcasted during the season,
and you too can have ads playing
during each one.

On Ice Suite Night
Experience Roadrunners hockey in the
best seats Tucson Arena has to offer:
the On Ice Suite. This premium
seating area allows large groups to sit,
eat, and mingle right next to the fast-
paced action all game long. Create
unforgettable memories and host
your next large group event in the On
Ice Suite to wow all your guests!

Hospitality
Show appreciation for your customers
and employees with Roadrunners
game day experiences.
Enjoy Roadrunners games with small
groups, clients or your families with
season tickets, or large groups
through exclusive group nights
opportunities.

In Ice Logos
Be a physical part of the game with in-
ice logos! You will have the
opportunity to hold prime real estate
with in-ice logos.
In-ice logos will generate brand
recognition in the arena, as well as on
all Roadrunners media channels, The
CW Tucson, and streaming on AHL-TV.

Helmet Decal
Build brand synergy with the
Roadrunners with a unique
entitlement opportunity as our
helmet decal partner.
Your brand will be featured on the
Tucson Roadrunners’ home and away
helmets worn on-ice and will gain
brand visibility on Roadrunners
television and AHL-TV broadcasts,
social media, and more.

Website
Advertise your company
logo on the Tucson
Roadrunners official
website, where fans can stay
up-to-date on the latest
Roadrunners news,
promotions, ticket offers,
and more.

On Ice Suite, Presented by Your Brand
Have your brand associated with
the most exciting seats in all of
Tucson Arena: the On Ice Suite.
This premium seating area allows
groups to be right next to the
fast-paced action all game long, a
memory that lasts a lifetime.

Dusty’s Kids Club Supporting Partner
Your brand can orient itself in a family
facing manner as the supporting
partner of Dusty’s Kids Club.
                                           SUPPORTED by
The kids club offers your brand an
opportunity to be involved with kids
and families that already love the
Roadrunners.

Theme Nights, Presented by Your Brand

Presenting Partner                          Theme Night Examples
Your brand will be the presenting           •   Family Day
partner of the selected theme night.        •   Twos-Day (College Nights)
You may extend your influence during        •   Kid's Free Wednesday
the game through exclusive promotions       •   Winter Wonderland Weekend
for all in attendance, ticket promotions,   •   Thirsty Thursday
and jumbotron advertisements                •   Festivus Night
throughout the game.                        •   And much more!

In Game Contest
Collaborate with us to create an in-
game contest feature for fans to enjoy
at Roadrunners games while also
increasing your brand recognition.

Ticket Package Sponsorship
Your brand can be a sponsor of a
Roadrunners ticket package offered
throughout the season. Market to
different targeted markets like
families, college students, and
businesses through different
packages.
Package sponsorships also include the
opportunity to distribute coupons to
each purchaser.

Egress Couponing
Provide coupons to our fans as they
leave certain home games throughout
the season. You can become an
anticipated game day feature or a nice
surprise to fans if they haven't
received a coupon before.
Regardless, your brand will have a
profound impact on our fans’
gameday experience.

Contact Information

Julie Sipe                         Alyssa Norman
Senior Director of Sales           Corporate Service Coordinator
Julie.sipe@tucsonroadrunners.com   Alyssa.norman@tucsonroadrunners.com
520.777.6657                       520.777.6897