2021PLANNING CALENDAR - PROUD, COMMITTED AND MORE - Commissaries
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DEFENSE COMMISSARY AGENCY
2021 PLANNING
CALENDAR
PROUD, COMMITTED AND MORE
DEFENSE COMMISSARY AGENCY
HEADQUARTERS
1300 E AVENUE
PROUD, COMMITTED AND MORE
FORT LEE, VIRGINIA 23801-1800
Hello Team DeCA,
I’m proud to unveil the 2021 Commissary Planning Calendar, a resource guide for our store
staffs that gives them a running reminder of the promotion schedules and themes for the
coming year. We continue to receive positive feedback from the field on their use of this
calendar.
This monthly guide is a product of collaboration between the Sales, Marketing and Logistics
Group; the Store Operations Group; and our industry partners.
The unprecedented events of 2020 with COVID-19 continue and we emerged from last year
as a proven force multiplier for our service members and their families, as we overcame the
challenges of a strained supply chain and marshalled our efforts to keep our commissaries
supplied.
PROUD, COMMITTED AND MORE
As we enter 2021, our new normal will remain grounded in what we do best: delivering the
best commissary benefit possible bolstered by promotional items that double down on our
everyday significant savings.
Moving forward, we need all hands on deck as we expand on what worked best and continue
in our quest to improve our shortfalls. We will lean forward as we support our valued
customers. We will also continue to collaborate with our industry partners to keep our supply
chain uninterrupted.
We have a lot in front of us in our new normal, but I’m proud to enter it with you. Your
performance in delivering this benefit has defined the meaning of resiliency, professionalism
and adaptability to get the job done.
It’s my hope that this planning calendar reinforces your efforts to deliver the best commissary
benefit for our customers who depend on it.
Finally, I applaud the efforts of our field team. Being on the front line we appreciate all that
you are doing to provide outstanding customer service. Thank you for all that you do day in
and day out!
Christopher T. Burns
Executive Director, Sales, Marketing & Logistics Group
PROUD, COMMITTED AND MORE.
CY2021 Display Periods Promotions Calendar - INDUSTRY CY2021 Display Periods Promotions Calendar - INDUSTRY
Minimum FDS / DSD Minimum FDS / DSD Minimum FDS / DSD Minimum FDS / DSD
Date of Displays Deadline Deadline Date of Displays Deadline Deadline
Promo Promotional Pricing Promotional Pricing Promo Promotional Pricing Promotional Pricing
Month Event # (all are two- to submit to submit Themes Month Event # (all are two- to submit to submit Themes
Period Period Required for Period Required for Period Period Required for Period Required for
week periods) 889's 40-16's week periods) 889's 40-16's
"K" Items "O" Items "K" Items "O" Items
Jan Regular 1 20210001 1/4/21 1/17/21 7/20/2020 1/1/21 1/31/21 11/1/20 1/31/21 Sep Shippers 17 20210317 8/16/21 8/29/21 2/15/21 8/1/21 8/31/21 7/1/21 8/31/21 Kids Eat Right Month/National Peach
Month/Back to School/Annual Pet Event/Purple
Jan Shippers 2 20210302 1/18/21 1/31/21 7/20/2020 1/1/21 1/31/21 11/16/20 1/31/21 Heart Day (8/7)
Family Fit Lifestyle/Special Olympics/Natural Sep Regular 17 20210017 8/16/21 8/29/21 3/1/2021 8/1/21 8/31/21 7/1/21 8/31/21
and Organics
Jan Regular 2 20210002 1/18/21 1/31/21 8/3/2020 1/1/21 1/31/21 11/16/20 1/31/21 Sep Shippers 18 20210318 8/30/21 9/12/21 3/1/21 8/16/21 9/15/21 7/16/21 9/15/21
Feb Shippers 3 20210303 2/1/21 2/14/21 8/3/20 1/16/21 2/15/21 12/1/20 2/15/21
Sep Regular 18 20210018 8/30/21 9/12/21 3/15/2021 8/16/21 9/15/21 7/16/21 9/15/21
Labor Day Sales Event/NFL Kick-Off/National
Feb Regular 3 20210003 2/1/21 2/14/21 8/17/2020 1/16/21 2/15/21 12/1/20 2/15/21 Super Bowl/National Hot Breakfast Oct Shippers 19 20210319 9/13/21 9/26/21 3/15/21 9/1/21 9/30/21 8/1/21 9/30/21 Food Safety Month/National Organic Harvest
Month/Snack Food Month/Valentine's Month/National Family Meals Month/Fruit &
Feb Shippers 4 20210304 2/15/21 2/28/21 8/17/20 2/1/21 2/28/21 12/16/20 2/28/21 Veggies-More Matters Month/Hispanic Heritage
Day/Chocolate Month/Idaho Potato Month/Heart Oct Regular 19 20210019 9/13/21 9/26/21 3/29/2021 9/1/21 9/30/21 8/1/21 9/30/21
Healthy Month/ National Canned Food Month
Feb Regular 4 20210004 2/15/21 2/28/21 8/31/2020 2/1/21 2/28/21 12/16/20 2/28/21 Month/National Cherry Month/National Pet Oct Shippers 20 20210320 9/27/21 10/10/21 3/29/21 9/16/21 10/15/21 8/16/21 10/15/21
Dental Month/Chinese New Year
Mar Shippers 5 20210305 3/1/21 3/14/21 8/31/20 2/16/21 3/15/21 1/1/21 3/15/21
Oct Regular 20 20210020 9/27/21 10/10/21 4/12/2021 9/16/21 10/15/21 8/16/21 10/15/21
Commissary Store Brand Sale (9/27-
Mar Regular 5 20210005 3/1/21 3/14/21 9/14/2020 2/16/21 3/15/21 1/1/21 3/15/21 Nov Shippers 21 20210321 10/11/21 10/24/21 4/12/21 10/1/21 10/31/21 9/1/21 10/31/21 10/10)/Halloween Sales Month/Energy Action
March Madness/National Nutrition Month/National Breast Cancer Awareness
Mar Shippers 6 20210306 3/15/21 3/28/21 9/14/20 3/1/21 3/31/21 1/16/21 3/31/21 Month/World Series/Italian American Heritage
Month/National Frozen Food Month/Irish Nov Regular 21 20210021 10/11/21 10/24/21 4/26/2021 10/1/21 10/31/21 9/1/21 10/31/21
American Heritage Month/St. Patrick's Day Month/Navy-Air Force Football Game (10/2)
Mar Regular 6 20210006 3/15/21 3/28/21 9/28/2020 3/1/21 3/31/21 1/16/21 3/31/21 (3/17) Nov Shippers 22 20210322 10/25/21 11/7/21 4/26/21 10/16/21 11/15/21 9/16/21 11/15/21
Apr Shippers 7 20210307 3/29/21 4/11/21 9/28/20 3/16/21 4/15/21 2/1/21 4/15/21
Nov Regular 22 20210022 10/25/21 11/7/21 5/10/2021 10/16/21 11/15/21 9/16/21 11/15/21
Apr Regular 7 20210007 3/29/21 4/11/21 10/12/2020 3/16/21 4/15/21 2/1/21 4/15/21 Dec Shippers 23 20210323 11/8/21 11/21/21 5/10/21 11/1/21 11/30/21 10/1/21 11/30/21
Halloween/Army-Air Force Football Game
Apr Shippers 8 20210308 4/12/21 4/25/21 10/12/20 4/1/21 4/30/21 2/16/21 4/30/21 National Vietnam War Veterans Day
(3/29)/Easter (4/4)/Month of the Military Dec Regular 23 20210023 11/8/21 11/21/21 5/24/2021 11/1/21 11/30/21 10/1/21 11/30/21 (TBD)/Military Family Appreciation
Month/National Diabetes Awareness
Child/Asian Pacific Amercian Heritage Month
Apr Regular 8 20210008 4/12/21 4/25/21 10/26/2020 4/1/21 4/30/21 2/16/21 4/30/21 Dec Shippers 24 20210324 11/22/21 12/5/21 5/24/21 11/16/21 12/15/21 10/16/21 12/15/21 Month/Veterans Day (11/11)/Thanksgiving
(11/25)
May Shippers 9 20210309 4/26/21 5/9/21 10/26/20 4/16/21 5/15/21 3/1/21 5/15/21
Dec Regular 24 20210024 11/22/21 12/5/21 6/7/2021 11/16/21 12/15/21 10/16/21 12/15/21
May Regular 9 20210009 4/26/21 5/9/21 11/9/2020 4/16/21 5/15/21 3/1/21 5/15/21 Cince de Mayo (5/5), Military Spouse Jan Shippers 25 20210325 12/6/21 12/19/21 6/7/21 12/1/21 12/31/21 11/1/21 12/31/21
Appreciation Day (5/7)/Mother's Day
May Shippers 10 20210310 5/10/21 5/23/21 11/9/20 5/1/21 5/31/21 3/16/21 5/31/21
(5/9)/Armed Forces Day (5/15)/National Salad Dec Regular 25 20210025 12/6/21 12/19/21 6/21/2021 12/1/21 12/31/21 11/1/21 12/31/21
Month/Disaster Preparedness Month/Military
May Regular 10 20210010 5/10/21 5/23/21 11/23/2020 5/1/21 5/31/21 3/16/21 5/31/21 Appreciation Month/National Pet Jan Shippers 26 20210326 12/20/21 1/2/22 6/21/21 12/16/21 1/15/22 11/16/21 1/15/22
Christmas/New Year's Day/Army-Navy Football
Month/National BBQ Month
Jun Shippers 11 20210311 5/24/21 6/6/21 11/23/20 5/16/21 6/15/21 4/1/21 6/15/21 Game (12/11)
Dec Regular 26 20210026 12/20/21 1/2/22 7/5/2021 12/16/21 1/15/22 11/16/21 1/15/22
Jun Regular 11 20210011 5/24/21 6/6/21 12/7/2020 5/16/21 6/15/21 4/1/21 6/15/21 Jan Shippers 1 20220301 1/3/22 1/16/22 7/5/21 1/1/22 1/31/22 12/1/21 1/31/22
Jun Shippers 12 20210312 6/7/21 6/20/21 12/7/20 6/1/21 6/30/21 4/16/21 6/30/21 Memorial Day Sales Event/National Dairy
Month/Healthy Lifestyle Festival/Father's Day
Jun Regular 12 20210012 6/7/21 6/20/21 12/21/2020 6/1/21 6/30/21 4/16/21 6/30/21 (6/20)
Jul Shippers 13 20210313 6/21/21 7/4/21 12/21/20 6/16/21 7/15/21 5/1/21 7/15/21
Jul Regular 13 20210013 6/21/21 7/4/21 1/4/2021 6/16/21 7/15/21 5/1/21 7/15/21
July 4th Patriotic Sales Event
Jul Shippers 14 20210314 7/5/21 7/18/21 1/4/21 7/1/21 7/31/21 5/16/21 7/31/21
Jul Regular 14 20210014 7/5/21 7/18/21 1/18/2021 7/1/21 7/31/21 5/16/21 7/31/21
National Grilling Month/National Pack-a-Picnic
Aug Shippers 15 20210315 7/19/21 8/1/21 1/18/21 7/16/21 8/15/21 6/1/21 8/15/21
Month/National Watermelon Month/Back to
School/NationaI Ice Cream Month/Summer
Aug Regular 15 20210015 7/19/21 8/1/21 2/1/2021 7/16/21 8/15/21 6/1/21 8/15/21 Olympics (7/23-8/8)
Aug Shippers 16 20210316 8/2/21 8/15/21 2/1/21 7/16/21 8/15/21 6/16/21 8/15/21
Aug Regular 16 20210016 8/2/21 8/15/21 2/15/2021 7/16/21 8/15/21 6/16/21 8/15/21
NATIONAL January July
EVENTS National Hot Tea Month
National Soup Month
National Ice Cream Month
National Hot Dog Month
National Oatmeal Month National Family Reunion Month
Comfort Food Month National Watermelon Month
National Meat Month National Grilling Month
National Blueberry Month
February National Picnic Month
Black History Month
Canned Food Month August
Great American Pie Month Kick-Off Football Season
National Cherry Month “Get Ready for Kindergarten” Month
National Grapefruit Month National Peach Month
American Heart Healthy Month Family Fun Month
National Snack Food Month National Catfish Month
National Hot Breakfast Month National Water Month
Sweet Potato Month
September
March National Hispanic Heritage Month
National Women’s History Month National Food Safety Month
Frozen Food Month National Healthy Breakfast Month
Irish American Heritage Month National Chicken Month
National Nutrition Month Organic Harvest Month
National Peanut Month Honey Month
National Sauce Month
National Salt Awareness Month October
Italian American Heritage Month
April Breast Cancer Awareness Month
Jewish American Heritage Month National Energy Action Month
National Grilled Cheese Sandwich Month National Apple Month
National Soy Foods Month National Chili Month
National Pecan Month National Dessert Month
National Vegetarian Month
May National Cookie Month
Asian Pacific American Heritage Month National Pizza Month
National Egg Month National Popcorn Popping Month
National Salad Month Eat Country Ham Month
National BBQ Month
National Hamburger Month November
National Pet Month National Native American Heritage Month
Gifts from the Garden Month National Pomegranate Month
Peanut Butter Lovers Month
June
National Hawaiian Food Week December
National Dairy Month National Fruitcake Month
National Iced Tea Month National Egg Nog Month
Fresh Fruits and Vegetables Month Happy Holidays Month
National Seafood Month
National Candy Month
Turkey Lovers Month
JAN
Plan for Upcoming
SUN MON TUE WED THU FRI
1
SAT
2
○ Super Bowl Parties
New Year’s Day 001 002
3 4 5 6 7 8 9
003 Spaghetti Day 004 005 Bean Day 006 007 008 009
10 11 12 13 14 15 16
Commissary
Promotions & Events
Football Playoffs:
Salty Snacks
Operation Desert Storm 010 011 012 013 014 Bagel Day 015 016
Anniversary (17th) 17 18 19 20 21 22 23
Avocado/Guacamole:
Appetizers & Dips
Family Fitness Month
Martin Luther King Jr.
Nutrition Guide Program 017 Day 018 Popcorn Day 019 020 021 022 Pie Day 023
Promotion 24 25 26 27 28 29 30
Thinking Outside The Box
Promotion
Special Olympics
Super Bowl Promotions 024 025 026 Chocolate Cake Day 027 028 029 030
Red Shirt Day 31 IDEAS: TO DO:
Every Friday Salute
our Military
031
FEB
Plan for Upcoming
SUN MON
1
TUE
2
WED
3
THU
4
FRI
5
SAT
6
○ Month of the
Military Child
Dark Chocolate Day 032 Groundhog Day 033 Carrot Cake Day 034 035 National Wear Red Day036 037
7 8 9 10 11 12 13
Super Bowl Sunday 038 039 Pizza Day 040 041 042 Chinese New Year 043 044
14 15 16 17 18 19 20
Commissary
Promotions & Events
Super Bowl:
Chips, Dips & Nuts
Mardi Gras
Chinese New Year (12 ) th Valentine’s Day 045 Washington’s Birthday046 Almond Day 047 048 049 050 Muffin Day 051
21 22 23 24 25 26 27
Valentine’s Day (14th)
Mardi Gras (16th)
Fisher House Scholarships
for Military Children
Application Deadline 052 053 054 055 Pancake Day 056 057 Chili Day 058
28
American Heart Healthy TO DO:
Month
African American / Black
History Month
Idaho Potato Month 059
Red Shirt Day IDEAS:
Every Friday Salute
our Military
MAR
Plan for Upcoming
SUN MON
1
TUE
2
WED
3
THU
4
FRI
5
SAT
6
○ Healthy Lifestyle
Festival
Peanut Butter Lover’s Day 060 061 062 063 064 065
7 8 9 10 11 12 13
Cereal Day 066 067 068 069 070 071 072
14 15 16 17 18 19 20
Commissary
Promotions & Events
Frozen Food Month
Daylight Savings Time Daylight Savings Time begins First Day of Spring
Begins (14th) Potato Chip Day 073 074 075 St. Patrick’s Day 076 077 078 Ravioli Day 079
21 22 23 24 25 26 27
Vietnam War
Veterans’ Day (29th)
St. Patrick’s Day:
Corned Beef & Cabbage
Medal of Honor Day
College Basketball Playoffs: 080 081 082 083 Waffle Day 084 085 Spanish Paella Day 086
Chips, Dips & Nuts 28 29 30 31
National Nutrition Month
Women’s History Month
ProCamps for Kids
Passover begins Vietnam War Veterans’ Day
Sales Competition Palm Sunday 087 088 089 090
YES! - Your Everyday IDEAS: 31 TO DO:
Savings Campaign
Red Shirt Day
Every Friday Salute
our Military
031
APR
SUN MON TUE WED THU FRI SAT
1 2 3
Plan for Upcoming
○ Memorial Day Holiday
Good Friday
April Fools’ Day 091 Peanut Butter & Jelly Day 092 093
4 5 6 7 8 9 10
Gold Star Spouse Day
Easter 094 Deep Dish Pizza Day 095 096 097 098 099 100
Commissary 11 12 13 14 15 16 17
Promotions & Events
Month of the Military Child
Promotions
Easter (4th)
101 Grilled Cheese Day 102 Ramadan begins 103 104 Tax Day 105 Purple Up! Day 106 107
Month of the Military Child 18 19 20 21 22 23 24
Purple Up! Day (16th)
Earth Day (22nd)
ProCamps for Kids
Competition Continues
108 Garlic Day 109 110 111 Earth Day 112 113 114
Baseball Parties Begin: 25 26 27 28 29 30
Chips, Dips & Nuts
NASCAR Cup Promotions
Disaster Preparedness
Month
Military Brats Day
115 116 Prime Rib Day 117 118 119 Raisin Day 120
Military Saves Month
IDEAS: TO DO:
Red Shirt Day
Every Friday Salute
our Military
MAY
SUN MON TUE WED THU FRI SAT
IDEAS: 1
Plan for Upcoming
○ Fourth of July Sale
121
2 3 4 5 6 7 8
Cinco de Mayo
122 123 124 Hoagie Day 125 126 Military Spouse Day 127 128
Commissary 9 10 11 12 13 14 15
Promotions & Events
Military Appreciation
Month
Cinco de Mayo (5th) Armed Forces Day
Mother’s Day 129 Shrimp Day 130 131 132 Apple Pie Day 133 134 Chocolate Chip Day 135
Military Spouse Day (7th) 16 17 18 19 20 21 22
Mother’s Day (9th)
Armed Forces Day (15th)
Memorial Day (31st)
136 137 138 139 140 141 142
Sidewalk Sales 23 24 25 26 27 28 29
Healthy Lifestyle Festivals
National Pet Month
Asian Pacific American
Heritage 143 144 145 146 147 Hamburger Day 148 149
Summer Unofficially Starts: 30 31 TO DO:
Chips & Salty Snacks
Displays
Red Shirt Day
Every Friday Salute
our Military
150 Memorial Day 151
JUN
SUN MON TUE WED THU FRI SAT
1 2 3 4 5
Plan for Upcoming
○ Back to School Sales
152 153 Egg Day 154 Cheese Day 155 156
6 7 8 9 10 11 12
D-Day 157 158 159 160 Iced Tea Day 161 162 163
13 14 15 16 17 18 19
Commissary
Promotions & Events
Healthy Lifestyle Festivals
Continue
Flag Day
Feds Feed Families 164 Army Birthday 165 166 Fudge Day 167 168 Sushi Day 169 170
Display Box Up Front 20 21 22 23 24 25 26
Army Birthday (14th)
Flag Day (14th):
Red, White & Blue
Decor Father’s Day
First Day of Summer 171 Smoothie Day 172 173 174 175 176 177
Father’s Day (20 )
th
27 28 29 30
First Day of Summer (20th)
Planning for July 4th
Picnics & Parties
Red Shirt Day 178 179 180 181
Every Friday Salute
our Military IDEAS: TO DO:JUL
SUN MON TUE WED THU FRI SAT
1 2 3
Plan for Upcoming
○ Labor Day Weekend
Sale
Commissary Birthday 182 183 184
4 5 6 7 8 9 10
Independence
Independence Day 185 Day Observed 186 Fried Chicken Day 187 188 189 Sugar Cookie Day 190 191
Commissary 11 12 13 14 15 16 17
Promotions & Events
Fourth of July Celebration!
Korean War Veterans
Armistice Day (27th)
192 193 French Fries Day 194 Bastille Day 195 196 197 198
Grilling Season: 18 19 20 21 22 23 24
Promo on Fresh Meat
& Poultry
Watermelon & Fruit Sales
Water Promo:
Commissary Brands, 199 Ice Cream Day 200 201 202 203 Hot Dog Day 204 205
Flavored, Sparkling, 25 26 27 28 29 30 31
Energy & Electrolytes
Cross-merchandise Snacks
with Fruit (Vanilla Wafers
with Bananas)
Korean War Veterans
Chill Frozen Promos - 206 207 Armistice Day 208 Milk Chocolate Day 209 210 Chili Dog Day 211 212
Ice Cream!
IDEAS: TO DO:
Feds Feed Families (Cont’d):
Display Box Up Front
Red Shirt Day
Every Friday Salute
our MilitaryAUG
SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7
Plan for Upcoming
○ Halloween Candy
Displays
213 214 Watermelon Day 215 Coast Guard Birthday 216 217 Root Beer Float Day 218 Purple Heart Day 219
8 9 10 11 12 13 14
220 221 Dept. of Defense Birthday 222 223 224 225 226
15 16 17 18 19 20 21
Commissary
Promotions & Events
Back to School (BTS)
Sidewalk Sales 227 228 229 Fajita Day 230 231 232 233
22 23 24 25 26 27 28
Coast Guard Birthday (4th)
Department of Defense
Birthday (10th)
BTS In-Store Promo:
Snack Cakes, Chips, 234 235 236 Banana Split Day 237 Women’s Equality Day 238 239 240
Cookies & Crackers
29 30 31
BTS Healthy Breakfasts,
Lunches, After-School
Snacks
National Peach Month
Halloween Candy Mass 241 242 Trail Mix Day 243
Displays Created IDEAS: TO DO:
Kick-Off for Fall Football
Red Shirt Day
Every Friday Salute
our MilitarySEP
SUN MON TUE WED THU FRI SAT
1 2 3 4
Plan for Upcoming
○ Military Veterans
Commemoration
Ceremony
244 245 246 247
5 6 7 8 9 10 11
Commissary
Promotions & Events
Cheese Pizza Day 220 Labor Day 221 222 251 252 253 Patriot Day 254
Labor Day Weekend Sale 12 13 14 15 16 17 18
9/11 Remembrance Day
(11th)
Air Force Birthday (18th)
Oktoberfest
Disaster Preparedness 227 Peanut Day 228 229 258 Guacamole Day 259 Constitution Day 260 Air Force Birthday 261
Campaign
19 20 21 22 23 24 25
BTS Sidewalk Sales
Continue
Family Meal Month
Oktoberfest Promo Begins First Day of Fall
Display German Food 234 235 236 Ice Cream Cone Day 265 266 267 268
Specialties 26 27 28 29 30
Breakfast Bundling Event
Create with Cereal,
Granola Bars, Almond
Milk
Hispanic Heritage Month
Gold Star Mother’s Day 241 242 243 Coffee Day 272 273
Annual Italian/American IDEAS: TO DO:
Festival of Savings
Fruit & Veggies
More Matters Month
Red Shirt Day
Every Friday Salute
our MilitaryOCT
SUN MON TUE WED THU FRI SAT
1 2
Plan for Upcoming
○ Holiday Décor for
Holiday Dinners & Parties
Defense Commissary
Agency Birthday
Homemade Cookies Day274 275
3 4 5 6 7 8 9
Commissary
Promotions & Events
276 Taco Day 277 278 Noodle Day 279 280 281 282
Columbus Day Weekend Sale 10 11 12 13 14 15 16
Navy Birthday (13th)
Red Ribbon Week (23rd-31st)
Private Label Fall Sale
283 Columbus Day 284 Pulled Pork Day 285 Navy Birthday 286 Dessert Day 287 288 World Food Day 289
Produce Fall Promo
Pumpkins, Squash, 17 18 19 20 21 22 23
Apples
Breast Cancer Awareness
Month
Oktoberfest Promotion
Continues Pasta Day 290 291 292 293 Apple Day 294 295 296
24 25 26 27 28 29 30
National Cheese Month
Baseball World Series
Party Promotions
Halloween
Create “Spookiness!” Pumpkin Day 299
297 298 300 301 302 303
Terrific Turkey Savings 31 IDEAS: TO DO:
Italian/American Heritage
Month
Red Shirt Day
Every Friday Salute
our Military Halloween 304NOV
SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6
Plan for Upcoming
○ Special Olympics &
Football Playoffs
305 Election Day 306 Sandwich Day 307 308 309 Nachos Day 310
7 8 9 10 11 12 13
Commissary
Promotions & Events Daylight Savings Time Marine Corps Birthday
ends 311 312 313 Vanilla Cupcake Day 314 Veterans Day 315 316 317
Military Family 14 15 16 17 18 19 20
Appreciation Month
Hanukkah
(Nov 28th-Dec 6th)
Marine Corps Birthday (10th)
318 319 320 Homemade Bread Day 321 322 323 324
Warrior Care Month
21 22 23 24 25 26 27
International Holiday
Items
Displays
National Diabetes Month
Military Veterans 325 326 327 328 Thanksgiving 329 330 331
Commemoration 28 29 30
Ceremony
Veterans Day Holiday
Weekend Sale
Native American Indian
Heritage Month
French Toast Day 332 333 334
Thanksgiving Mass Displays IDEAS: TO DO:
Promote Commissary Gift
Cards
Red Shirt Day
Every Friday Salute
our MilitaryDEC
SUN MON TUE WED THU FRI SAT
1 2 3 4
Plan for Upcoming
○ Super Bowl Parties
335 336 337 Cookie Day 338
5 6 7 8 9 10 11
339 340 Pearl Harbor Day 341 Brownie Day 342 343 344 345
Commissary
Promotions & Events 12 13 14 15 16 17 18
“Scholarships for Military
Children” Officially Opens
Army/Navy Football Game
(11th)
346 National Guard Birthday 347 348 349 350 Maple Syrup Day 351 352
National Guard Birthday 19 20 21
(13th)
22 23 24 25
Kwanzaa
(Dec 26 - Jan 1)
In-store Décor/Promos for Christmas Holiday
Observed
New Year’s Eve Parties First Day of Winter 355
353 354 356 357 Christmas Eve 358 Christmas 359
Commissary Gift Card 26 27 28 29 30 31
In-store Display
Promote Party Deli Platters
and Desserts
New Year’s Day Holiday
Holiday Promos Observed
Crackers, Cookies, 360 Fruit Cake Day 361 362 363 Bacon Day 364 New Year’s Eve 365
Candy, and Salty
IDEAS: TO DO:
Snacks
Produce Promo
Pears
Red Shirt Day
Every Friday Salute
our MilitaryFOR CUSTOMERS FOR TEAM MEMBERS YES! Program
Short for “Your Everyday Savingsl,” the YES! program helps make commissaries in CONUS,
COMMISSARY
COMMUNICATION Commissaries.com Website OneNet Website
PROGRAMS Alaska and Hawaii more competitive with grocers outside the gate who
TOOLS often lower prices on certain goods to entice consumers inside their store
where more expensive items await. With YES! we are using variable pricing
to allow us to compete with other retailers who often drop prices on
attractive ‘image’ items that consumers tend to buy the most. Lowering
prices on these items reinforces the fact that our patrons’ best option for
overall savings remains at their commissary.
OneNet, DeCA’s interactive, internal website, gives Commissary Gift Cards
employees access to tools, documents, information and Your commissary offers gift cards that can be purchased inside the commissary at the register
On www.commissaries.com, our mobile-friendly website, idea sharing across the enterprise. or the customer service desk, as well as, online. Anyone can
you will find the Marketing Materials page (under Our
Agency/News Room) that has all of the campaign Communities of Practice (COP) purchase these gift cards whether they are an authorized patron
materials and tools for your use. A wealth of or not, both in the store and online at commissaries.com. If
information updated someone orders online, they can have them shipped anywhere
Sales Flyer daily on the COP site in the U.S. or to APO, FPO or DPO addresses outside the U.S.
On our website you will find a Sales on OneNet is created
exclusively for store The recipients of these cards must be authorized to use the
Flyer depicting everything on sale for
that promotion period. The link may management to stay commissary. Commissary gift cards are available for sale at your
be found on the top right of the Home informed of all up-to- neighboring Navy Exchange (NEX) or Army & Air Force Services Exchange (Exchange) and
Page or under Rewards & Savings. date news pertaining
to our daily activities
reciprocally, your commissary sells both NEX and AAFES Exchange gift cards.
and alerts that may
Monthly Sales News Release
Promoting themed, industry sales events, giveaways,
affect business Guard / Reserve On-Site Sales
and deep discounts in commissaries worldwide and/or DeCA 2020 The Defense Commissary Agency’s Guard/Reserve On-Site Sales program brings the
stateside only, these releases are distributed worldwide
E-Newsletter commissary benefit to all authorized commissary customers who do not live near one of our
to all military public affairs, newspapers, websites,
stateside stores by teaming up with National Guard and Reserve units to bring special sales
publications, social media, and radio/TV locales. A monthly electronic
newsletter available to all to their installations. Just like any commissary, on-site sales offer a variety of products at
Commissary Connection Email Updates DeCA employees offering cost plus 5 percent surcharge. Visit our website and/or sign up for our monthly e-newsletter,
Visit https://www.commissaries.com/customer-service/
best practices, individual Commissary Connection, to find out when we will be bringing the benefit to you! Keep in mind
employee accomplishments,
commissary-connection to sign up for and news regarding the
that Guard/Reserve On-Site sales may be suspended due to the COVID-19 pandemic.
Commissary Connection email updates and agency.
stay connected to Your Commissary!
Nutrition Guide Program (NGP)
Once you subscribe, we’ll send you the latest Vision Magazine The military community should have confidence in building your basket with us using the
Commissary news, sales and events on a
regular basis. Providing your preferred Commissary and
A long-standing internal NGP. It’s scientifically credible and was designed to align with DOD
communication tool/
favorite topics in your email profile will help us deliver the messaging.
magazine for employees
most timely and relevant information to you!” • It helps you build a healthy eating pattern
worldwide. Here you can
the most timely and relevant information.
find best practices, sales tips, •The thumbs call out “Dietitian Approved” high nutrition quality
event photos and outstanding and high performance food
Commissary Connection Blog ideas for your commissaries’
• This enhanced version of the NGP has around 2,600 Dietitian-
This is the Defense Commissary Agency’s official promotion periods.
blog hosted on DoDLive, the Department of Defense
Approved items, 4x the number of the original version
WordPress blogging OneMail • Serves as an easy-to-use guide for your grocery shopping
network, at https:// choices
commissaryconnection. OneMail, OneNet’s email
dodlive.mil/. subscription tool, allows
This blog is focused on Your Commissary and its connection
employees to subscribe Thinking Outside the Box
to the military community. Featured content may range
to get notifications on The “Thinking Outside the Box” dietitian-approved meals offer quick solutions for your busy
late-breaking DeCA news
from human interest stories and shopping tips to videos, lifestyle. You can feel confident in knowing they are healthy and econom-
sent right to their mobile
notifications about Commissary programs/events and more! ical. You’ll see tips and suggestions on how to use leftover items after
devices.
preparing your meal. This resource provides nutrition education on how
Social Media to build a healthy eating pattern. These meals often times offer a tastier
DeCA Communication Toolbox
Visit https://onenet.commissaries.com/our-teams/ and healthier version of some of your favorite high-calorie and/or high-
corporate-communications to access various fat dishes. A new “Thinking Outside the Box” is featured with every sales
communication tools to help our stores spread the story flyer. This savings is extended even further. For example, if the meal solu-
Within the social media venues, you can find promotions of the benefit. You will find links to the Commissary 101
and pertinent information posted on Facebook, Twitter, briefing, bios, store webpage style guide, photo aids and tion calls for canned peaches, no added sugar, the savings is extended to
Pinterest, Instagram, Vimeo and YouTube accounts. other helpful resources. all canned fruits of the same size and brand.COMMISSARY COMMISSARY
BRANDS BRANDS
Delicious food shouldn’t come at a high price or just when Taking care of business around the home shouldn’t be
it’s on sale. Our Freedom’s Choice brand was developed complicated. HomeBase brands help take the guesswork
for this very reason. Freedom’s Choice food options offer out of the grunt work by offering a line of quality nonfood
a full line of food items that are equal to or better than the items such as paper towels, garbage bags, aluminum foil
national brand. and other household items at a fraction of the national
brand price.
We want our military families to have healthy, Wide Awake delivers ready to drink coffee beverages
wholesome options. That’s why we’re offering Full with distinctive flavor and quality. Whether you are wise
Circle Market products, including GMO-Free and like an owl, strong like a lion or even a little fancy like a
USDA-organic-certified items. Our Full Circle options poodle, there is a Wide Awake coffee beverage flavor that
provide sustainable, simple and better choices through matches you. Find your favorite flavor and unleash your
all natural ingredients, all while not costing a fortune or coffee animal!
sacrificing taste.
You’re the highlight of your pets’ lives so why not give Your baby deserves a happy, healthy future. We care
them the best? Our Pure Harmony dog and cat foods about helping our military parents in that effort by
and treats are made from real wholesome ingredients providing a full range of trusted baby and child care
from a variety of food groups using real meat as the solutions that deliver quality products at even greater
first ingredient. You can count on Pure Harmony to savings.
skip the animal by-product meal, preservatives flavors
or colors, and fill up on rich antioxidants, vitamins and
minerals so you can keep your best friend around for
years to come.
No one should have to break the bank to stay healthy.
That’s why we offer our patrons TopCare – the go-to
Flock’s Finest wild bird food helps you transform your health and beauty brand that provides our customers
outdoor space to a songbird paradise. Made in the USA with affordable products that are as effective as the big
for use in hopper, tube or platform feeders, Flock’s brands. All TopCare over the counter products match the
Finest is sure to attract your favorite songbirds for a national brand’s active ingredient and are FDA- certified.
fraction of the price you would pay for branded bird Each product is laboratory-tested to guarantee its
food. highest quality, so you can get everything you need in
one shopping trip.We’ve done the work for you! All of these resources are dietitian-approved, scientifically credible and your Thinking Outside the Box
health and wellness professionals on your installation will stand behind them. Thinking Outside the Box is built into the sales flyer.
HEALTH & WELLNESS HEALTH & WELLNESS Each meal solution offers 20% off
RESOURCES Use these to engage your installation partners so they can help you drive traffic to your store and increase RESOURCES shelf stable items. This savings
your sales. is extended even further.
For example, if the meal
Nutrition Guide Program Dietitian-Approved Recipe Posters solution calls for canned
Each store was sent 52 Dietitian-Approved Recipe peaches, no added sugar,
Posters. Use these posters to build displays in the the savings is extended to all
store, highlighting your meat or produce specials. canned fruits of the same size
and brand.
The posters can also be loaned out to your local
health and wellness assets so they can display these Build them
posters in areas outside of the Commissary and as displays or
help drive traffic to your store. give the meal
solutions, with the There is a collection of Thinking Outside The Box
They can be a great tool to build a strong
accompanying recipes on commissaries.com under the Healthy
partnership with the local installation community
nutrition Living tab to help promote customer nutrition.
with minimal effort.
education, to These resources can be printed out to promote
your local health themes and displays and to hand out to customers
and wellness during health fairs and events at the store and
asset and they around the installation.
can teach your
customers for
you. Dietitian-Approved Recipes on
Commissaries.com
Dietitian-Approved Recipe Cooking Health and Wellness has developed a robust list of
& Shopping Demonstrations recipes, all searchable, all on commissaries.com.
Use these recipes in your store to promote products
The Nutrition Guide Program (NGP) is a shelf One of the ways your installation assets can part- and provide additional health and wellness customer
tagging system that aligns with DoD messaging. ner with you is by demonstrating how easy it is to touchpoints.
There are champions outside the Commissary telling cook one of our dietitian-approved meals in the
customers to use the NGP to fill their cart with store and do shopping tours highlighting our deli Partner with your installation’s public affairs office
thumbed items. and health and wellness resources. (PAO) by sharing our 150+ dietitian-approved recipes
that are royalty free and can be shared by anyone.
When the Healthy Lifestyle Festival comes around, Don’t forget to make it a requirement that they
make a display of only thumbed items to facilitate promote the event so they are driving traffic. When you’re promoting a particular meat or
the impulse buy and show our customers how easy it produce sale, choose a recipe that features that
is to build a nutritious cart. item and work with your local PAO to promote the
dietitian approved recipe display.
The new Nutrition Guide Program (NGP) now
focuses on “Dietitian-Approved Items” to make it
easier on the store to maintain, while also decreasing
the confusion related to attributes.
Dietitian-Approved Fueling Stations
Dietitian-Approved Fueling Stations are grab and go
sections filled with Dietitian Approved snacks, salads,
and sandwiches.
These stations have
shown to be huge
traffic drivers during
meal times and also
support impulse buying,
especially if they are
located up front in the
store. These stations
are implemented at the
request of the store.“Provide a strategic vision. Visualize where you want
LEADERSHIP LEADERSHIP your team to be in the future and then design a
QUOTES From strategy to persevering, QUOTES roadmap to get there. It is key that every individual in
anyone your organization understands how important he or
she is to accomplishing the vision.”
can gain inspiration and insight
General Ann Dunwoody,
from great U.S. Army, first female 4-star general
Because the crew
was convinced that I
was ‘on their team’
there were never any
military leaders. “The lessons I’ve learned as an officer, the challenges I’ve
faced, and the camaraderie I’ve experienced are at the
issues with negative This selection of quotes provides
core of who I am.”
criticism . . . You as a helpful reminder of some
a mentor have to LTC Tammy Duckworth,
key priorities like integrity, US Army, combat veteran/helicopter pilot/U.S. senator
establish that you are
sincerely interested accountability, mentoring, and
in the problems of simplifying what needs to be “Leadership is a
the person you are done. “Never tell people how to do potent combination of
mentoring.” things. Tell them what to do
Captain L. David Marquet “I’d come out of strategy and character.
and they will surprise you
“Be willing to make Harlem, I had been But, if you must be
with their ingenuity.”
decisions. That’s
General George S. Patton taught well…Even without one, be without
the most important when I wasn’t head
quality in a good strategy.”
nurse, I worked like General Norman Schwarzkopf
leader.” I was…and got the
GENERAL GEORGE S. PATTON “As a leader, you’re job done. That was
really a servant, so the thing — to take
you serve those who “It doesn’t take a hero
“A true care of the patient,” to order men into bat-
you lead. I think the “The truth of the tle. It takes a hero to be
C
leader has the attributes of any leader matter is that you BG Hazel Johnson-Brown, one of those men who
ourage confidence to start with integrity.”
The supreme quality chief, U.S. Army Nurse Corps goes into battle.”
for leadership is always know the right
is doing
“NEVER
General Norman Schwarzkopf
stand alone, LTG Nadja West, unquestionably thing to do. The hard
what integrity. Without part is doing it.”
FORGET
the courage U.S. Army Surgeon General
it, no real success is
you’re afraid to to make tough possible, no matter
GeneraL Norman
THAT NO
Schwarzkopf
do. There can decisions, and whether it is on
MILITARY
the compassion a section gang, a
be no courage
The most football field, in
unless you’re to listen to
the needs of important LEADER
an army, or in an
office.”
“Never give
scared.”
Eddie Rickenbacker,
others.” thing I learned HAS EVER GENERAL DWIGHT D. EISENHOWER an order
General Douglas MacArthur
is that soldiers
BECOME that can’t be
World War I pilot
watch what
their leaders GREAT obeyed.”
do. You can WITHOUT L eadership is solving
problems. The day General Douglas MacArthur
give them
AUDACITY.” soldiers stop bringing you
"THE PATH TO YOUR SUCCESS
classes and their problems is the day
Carl von Clausewitz,
should not be laid by the lecture them Prussian general and you have stopped leading
military theorist them. They have either lost
footprints of others, but of forever, but
confidence that you can
your own, even if success is not it is your help or concluded you do not
guaranteed when you take the
first step!”
personal care. Either case is a failure
Command Sergeant Major Tomeka O’Neal example they of leadership.”
will follow.” General Colin Powell,
former U.S. Secretary of State
General Colin PowellNOTES NOTES
NOTES NOTES
NOTES 2022
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www.commissaries.com
For more information, contact Sallie Cauthers, sallie.cauthers@deca.mil or Kathy Milley, kathy.milley@deca.milYou can also read
