2021 SUMMER SNAPSHOT - DGI
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
SUMMER SNAPSHOT 2021
Time’s up for Pimm’s
N o t i c e b o a r d
H o’clock as drinkers
prefer Aldi version.
Aldi beat both Pimms and Aperol in blind taste tests
in which consumers rated the flavour, “mouthfeel”,
appearance and aroma of each drink. More people
picked it as their preferred drink compared to Tesco
and Pimm’s, with 45 per cent saying it was their
favourite of the three.
Sainsbury’s has
partnered with Colgate targets plastic
Italian restaurant reducers with launch
Carluccio’s to of aluminium toothbrush.
launch a new
The new aluminium toothbrushes use 80%
concept at its
Selfridges launches in-store garden centre superstore in
less plastic than a regular manual one due
to replaceable heads and reduces 151%
Shires Retail Park, more bacteria for a whole mouth clean.
Selfridges has launched garden centres at its stores in
London, Manchester and Birmingham in an attempt to Leamington Spa.
capitalise on the pandemic-driven gardening boom. The new Carluccio’s Counter is set to open
at the store from 24 June. The format will be
The luxury department store said the new garden centres Asda to launch packaging-free zon
form part of a creative theme for the year called Good similar to a supermarket deli and will feature an es
array of freshly-made takeaway options such as across more stores, allowing sho
Nature, and are a response to recent Horticultural Trades ppers
Association figures that showed that over 3 million people pasta bakes, pizzas and rotisserie chicken. to fill bottles and jars from hom
started gardening in 2020 as a result of more time spent e
at home since the first lockdown.
joanne.holder@dgi.co.uk
Shoppers will be able to bypass plas
tic bottles,
boxes and shrink-wrap, instead disp
ensing goods
produced by household-name bran
Unilever reveals ‘world’s first’ Crown Decorating Centres has brought own containers.
ds into their
paper-based laundry detergent bottle back its “Kick out the Can” scheme. Demand has been so great in Asd
They plan to debut the bottles in Brazil by early 2022 Which encourages retail customers to bring in a’s
Middleton store that sales of som
for our OMO brand and are also piloting the technology any paint cans from any UK manufacturer so that e goods
have outperformed packaged prod
to create paper-based hair care bottles. the can and contents can be recycled. ucts,
the supermarket chain said.
Home Improvements
2020 was the year no one expected. We all spent much more time indoors due to coronavirus (COVID-19) restrictions, and
that was reflected in the number and type of home improvements we made last year. The journey to creating a home that’s
great for both work and play is only just beginning, as more than half of us are planning to improve our homes in 2021.
So, whether you’re interested in unique home improvements like a ‘cloffice’ or extra space to work out in, or you’re simply
looking to update your interior décor – here are four key trends to look out for this year.
A PLACE WITH MORE SPACE SHINY NEW OFFICES RESPONSIBLE LIFESTYLES GARDENS GALORE
The pandemic has changed UK 55% of the UK worked from home in 57% of UK residents told us they Our gardens were a sanctuary
homeowners’ priorities when it comes 2020, but many of our home office wanted to be more eco-friendly in for many of us in 2020. 39% of us
to what we want from our homes. Lots set-ups didn’t inspire productivity. 2021 – whether that’s recycling more, got more into gardening during
of us want to add space to our homes 41% of those working from home told eating less meat, or making home lockdown, and 64% of UK residents
in 2021, and jobs such as building an us they didn’t have a proper desk, improvements to make our homes now say they wouldn’t buy a home
extension, adding bespoke storage and 24% said they were embarrassed more eco-friendly or more energy- if it didn’t have any outside space.
and knocking walls down to create by their background on video calls. efficient. Government initiatives Many of the top gardening jobs
an open plan, multi-functional space So, it’s no surprise that 38% of us such as the Green Homes Grant are completed in 2020 also made their
joanne.holder@dgi.co.uk
are amongst the top jobs planned. want to improve our home offices in helping homeowners to improve way onto gardening wishlists for 2021.
The race for space isn’t limited to our 2021. The number of ‘home office’ their homes in different ways, and in 47% of UK residents are planning
existing properties either; 25% of UK jobs posted on Rated People more 2020, uPVC windows and doors, roof improvements for their gardens this
residents want to move to a bigger than doubled in 2020 and 43% of UK insulation and solar panel installation year, and the top jobs that gardeners
property in the next year, whilst 29% residents say they plan to work from were amongst the top 15 eco jobs are keen to tackle are: planting
want to move to a property that has home more than they did before posted on Rated People. This year, new flowers and trees, creating a
more outdoor space. Potential buyers (even if COVID-19 were to completely another 4% of the UK say they plan to vegetable patch; and installing a new
are willing to cough up the cash for a disappear), so we’re definitely apply for the Green Homes Grant, to shed, fencing and external lighting.
home that has the extra space, too. expecting this trend to continue into help them complete green upgrades.
Features promising privacy add the 2021 and beyond. When it comes to
most value to your property, with home office design, our analysis of
homeowners expecting to pay around home offices on Instagram reveals
£14,000 more for a self-contained that Scandi styling was increasingly
annex. Smaller upgrades are also popular in 2020, and neutral colours,
highly desired – a vegetable patch house plants and simple furniture are
could get you over £6,000 more for shaping up to be key trends for 2021.
your home.
SOURCE: The Rated People Home Improvement Trends Report: 2021
CHANGES AT HOME HYGIENE IN DESIGN
TOTO, the Japanese bathroom manufacturer is seeing
increased demand in Europe during the pandemic for its
A house isn’t just a place to live any more – it’s your office,
contemporary toilets and WASHLET™ shower loos. Gaining
popularity in UK homes, the smart sanitaryware is also used in HOME
your gym, yoga studio, and more – and people are looking
some hospitals for its self-cleaning ability and hygienic design
and technology, which can prevent germs spreading. TRENDS IN
to create homes that reflects this. Here’s how...
2021..
HALLWAYS
“The change in the way we
design our homes could
start from the very entrance,
which we expect to take on a
different, much more important
form as parcels and groceries
that are delivered all need
to be handled differently,”
explains Elicyon’s Charu
Gandhi. Will we all want an
area where we can store goods
KITCHEN PANTRIES
on delivery, that can then be
safely taken to a utility room
or space to be disinfected?
Where possible, many of us will ‘With families cooking more together, I suspect kitchens
want dual entrances into our as the heart of the home will become even more
homes even more so now than central” agrees Elicyon’s Charu Gandhi. The storage of
before. A secondary entrance food, dry goods, and space for the fridge and freezer
HOME SPAS
or boot room that leads may all take priority and mean our kitchens become
directly into a utility space will bigger, taking up more space within our homes. This
joanne.holder@dgi.co.uk
become coveted real estate. could mean a bigger focus around pantry design.
Bathrooms have long been a space to escape
to after a tough day but that desire is becoming
AT-HOME GYMS
greater. Hayley Robson, Creative Director, Day True,
says ‘We will now start see the importance of home
‘A private exercise space has always been an important consideration
spas to allow us to fully relax and de-stress. Adding
in many of the homes we design, but lockdown has certainly placed
a steam function to a shower area, or removing the
more emphasis on specific features within a home gym over others.
shower all together and opting for a large luxurious
For example, virtual training sessions have soared during this time,
bath can provide different ways to relax with water.’
which means a good screen (which can be hidden away) is essential
‘The main bathroom, sometimes redundant with the
and excellent speakers are even more important for online personal
introduction of more en-suites, may transform into
training sessions, classes such as Peloton, and exercising with friends
a home gym-cum-spa space to fully maximise every
online,’ Millier’s creative directors revealed. “We are currently design-
square inch. Our health, wellbeing and especially
ing a basement gym for one of our clients who has amended the brief
mental health are all elements that our
to have more access to fresh air and natural light. An entire side wall
homes should provide a remedy for.’
of the room is glazed and can be completely opened up into a light
well with a green wall, a water feature and ample fresh air. It is a great
way to make a basement gym space feel light, healthy and connected
with nature and the outside world which is essential as we are now
spending most of our time at home.” SOURCE: www.livingetc.com
Home Office
THE REALITY OF WORKING FROM HOME
Last year, more than half (55%) of the UK worked from home. To adapt FOCUS
ON..
to this unprecedented way of working, employees and employers up
and down the country transformed different areas of their homes to
accommodate remote working.
Multi-functional spaces will also be the key to
home layouts. We’ll start to see the incorporation
of desks and workspaces into bedrooms and living
rooms as part of the norm, because even those
who continue to work in an office will likely have
more flexibility to engage in remote work. Creating
multiple workspaces throughout the home means
that two people can work from home at the same
time without bothering each other. Multi-functional
spaces that work well were key, transforming kid’s
rooms and master bedrooms with desk areas, in
joanne.holder@dgi.co.uk
order to have multiple study areas, so more than
one person can work at a time.
STYLISH DESK CHAIRS
From now on, Stylish desk chairs will reign. As more and more people introduce
BALANCING WORK AND HOME home offices into their decor, expectations for stylish and ergonomic desk chairs will
Although working from home has its benefits, it can also make be on the rise. If you’re introducing a desk into your living room, you don’t want your
separating work from home life a challenge. Lots of us had to create chair to look like it came out of a corporate office. We’ll see manufacturers catering
makeshift office spaces in the rooms we’d usually relax in, so many to home office buyers looking for chairs that will fit in with their aesthetics and give
of us had a less than perfect home office environment. In 2020, 57% users the comfort they need.
more home improvement jobs mentioning ‘home office’ were posted
on Rated People compared to 2019. In 2021, 43% of UK residents plan In the last 30 days, new chairs were the most commonly purchased piece
to work from home more than they did before (even if COVID-19 was of home office furniture - proof that a comfortable seat is key. A style
to completely disappear) and 38% of us want to improve our home that puts form on par with function.
working environment this year. We predict home office improvements
will be one of the biggest trends for 2021. SOURCE: The Rated People Home Improvement Trends Report: 2021 and www.livingetc.com
In the Home “Millennials may have named the col-
our, but for this designer, blush tones
are now considered a neutral.
I expect to see more of this in 2021
in spaces that used to be reserved
for white paint only.” -Lori Paranjape INTERIOR
Pantone 2021 Colour of the Year:
Blush TRENDS IN
2021..
Ultimate Gray and Illuminating
“The Pantone Colour of the Year reflects
what is taking place in our global culture, Earthy Palettes
expressing what people are looking for t
hat colour can hope to answer. As society and Textures
continues to recognise colour as a critical “We’ll see lots of earthy palettes
form of communication, and a way to and textures in 2021. Think the
symbolise thoughts and ideas, many continuation of plaster and
designers and brands are embracing the travertines, lots of rattan, camels in
Knotted Light Fixtures language of colour to engage and connect.”
- Pantone Colour Institute’s Laurie Pressman
lieu of gray, and deep, neutralized
hues like olive green and burnt
“We’ve always believed a statement light fixture can tie any space orange.” - Gillian Segal
together, and one trend we’ve loved lately is light fixtures using
braided and knotted textiles. They are the perfect addition to a COMBINE CHECKS
neutral space, because they offer plenty of natural, organic texture
and visual interest while staying within a neutral palette. They offer
AND STRIPES
a hint of coastal aesthetic.” - Andrea Goldman Everyone’s two favorite patterns
combine for this fun new trend that
mixes the classic check and stripe
Bidets with new-season colours. Mix and
match patterns in different scales
“Believe it or not, bidets will be to create the right balance. In this
popular. The toilet paper gate bedroom the delicately patterned
of 2020 scared us all, and lately cushions and eiderdown soften the
joanne.holder@dgi.co.uk
my design firm has been getting effect of the stripes and checks on
a couple of inquiries about our the wall and bed.
thoughts on bidets.”
- Tiffany Leigh
Dress up with statement
headboards and canopies
Old-World Influences With the rise of the boutique hotel and its trending
look in residential design, the headboard has
“I believe design should be timeless! So what is ‘in’ become a brilliant focal point in bedroom decor,’
is that old-world aesthetic that never gets old. continues Martin Waller. ‘Look to the Firmdale
Darker, moodier rooms, old oil paintings mixed Hotels for inspiration on using brave colour and
with a modern light fixture to the tune of not being pattern and have fun coordinating your headboard
able to place what era the room is from - that’s how with a wallpaper or throw. Don’t be afraid to choose
to achieve timeless-ness; mix and match eras!” - a more outlandish style as this only adds more
Joyce Downing Pickens character. See it as art above your bed.’
SOURCE: Goodhousekeeping.com and homes and gardens.com
Retail trends
HOW COVID HAS CHANGED THE SHOPPING EXPERIENCE?
Here are some emerging trends that reflect the way we are
shopping and will continue to shop in 2021 and beyond:
RETAIL
Artificial Intelligence (AI) Smaller format stores The threat of ongoing Smaller towns are seeing TRENDS IN
continues online a MORE enhancing discovery store closures sales return sooner than
human experience and service big cities
2021..
Online is here to stay
Retail stores are restructuring post- It is predicted that store closures
pandemic, during a time when could continue after brands like
AI has been present in retail Debenhams and Arcadia have The retail landscape will also see
even more department and larger more balance in where we return
developments for many years, format stores are struggling and left high streets for good, and
and of late we have seen more amidst giants like Marks & Spencer to shop, with smaller towns and
closing. cities benefitting faster, linked to
examples of seamless integration. fulfilling store closure programmes.
Both online and in-store, AI The reinvention of physical retail the amount of people working
The pressure point of an upcoming locally rather than commuting back In the UK, the ONS also reported
has created the opportunity is one which must ensure that it
review of unpaid rent may also be that all retail sectors had seen a fall
to remove pain-barriers and serves a purpose beyond that of into bigger cities. in their proportions of online sales
the tipping point of further store
clunky transactions in favour of the pure sales opportunity that is As many consumers are still staying as physical stores re-opened during
closures.
an enhanced and personalised now available 24/7 online. away from physical shopping, the month of April; total proportion
shopping experience. Creating smaller, more affordable The independent reports that a the same also goes for places of sales online decreased to 30.0%
moratorium preventing commercial in April 2021, down from 34.7% in
Could AI become the entire to run sales outlets that can of work (UK’s Google’s Covid-19
landlords from evicting tenants March 2021. Whilst there might
foundation for the ways in which deliver on service rather than Community Mobility study be a slight shift of sales back to
unable to pay their rent will come
we shop, socialise, work, rest a warehousing of goods, can to an end on 30 June, and the reported -29% against baseline traditional bricks and mortar, most
and play? One of the biggest showcase concepts, provide British Retail Consortium (BRC) for workplaces and -12% against are anticipating that omni-channel
retail headaches to solve in human service and engagement anticipates this might create a baseline for retail and recreation) shopping will continue to be
opportunities and if appropriate, ‘tsunami of closures’ if more is not a significant part of the retail
online shopping: returns? An Cities like London are finding that mix - with major brands
joanne.holder@dgi.co.uk
estimated 30% + of all purchases house experiences and social done.
recovery is more sluggish than like John Lewis Partnership
are returned, with many of occasions - e.g. arts, activities and in some of the smaller towns,
The BRC’s survey reports that 80% and Marks & Spencer
those returns being linked to hospitality. particularly in the North, in places highlighting this in
of tenants said some landlords
fit and sizing. Organisations Social media has driven online have given them less than a year to such as Huddersfield, Blackburn turnaround strategies to
like TrueFit, Bold Metrics and discovery apace and DTC brands pay back rent arrears and without and Middlesborough. streamline stores and invest
Fit Analytics are collaborating action, the end of the moratorium more in developing their
have benefited from influencers With bigger centres reliant on
with brands such as ASOS and could see thousands of shops close. digital offers. Research
and micro-influencers creating office workers returning to drive from Natwest Bank into
Adidas to make millions of sizing attention and sales for brands how consumers would
The disparity between different the recovery in spend there is a
recommendations every month. that might not have reached full continue to shop post
towns and cities, behaviour across clear divide between towns and
With the growth of BOPIS (Buy audience potential without that various demographics and pace of cities since non-essential retailers lockdown reported
Online Pay In Store) and more channel. change when it comes to omni- that 32% of consumers
reopened. surveyed said they expect
consumers wanting to receive channel may highlight the need
Even fashion was one of the most Towns like Basildon and to continue with new
greater service when they do for a localised approach to retail
affected sectors for sales in 2020 from the national brands. If physical Birkenhead have enjoyed the e-commerce habits
visit traditional stores, the bricks and saw consumers become more stores are to survive, the same in the future,
benefit of spending rebounds
and mortar store opportunity will intrigued with new and unfamiliar attention to detail that we see with that figure
whilst larger cities like Manchester rising to 40%
need to sit as an added value brands (44% of millennials and demonstrated from AI enhanced and Birmingham have struggled in 45-54
differentiator for those that have Gen Z tried new brands last year, online experiences must be
applied - the pressure is on for the (Spending data tracked by Centre year-olds.
already done so much online. according to McKinsey)
continued rethink of retail spaces. for Cities).
SOURCE: www.forbes.com
HOW COVID-19 IS CHANGING THE FOOD AND BEVERAGE INDUSTRY
1. SHOPPING HABITS 2. DINING OUT 3. TECH LED RECOVERY
Will the world ever go back to ‘normal’ Will consumers bounce back to old dining habits What is needed for tech to bring innovation to F&B?
food shopping? post-COVID?
The shutdown of conventional means to acquire food and
COVID-19 created massive spikes in online grocery delivery. The early stages of the 2020 COVID-19 pandemic led to an beverages created a need for more consumer tech. This opened
In the early stages of the pandemic, F&B supermarkets and 80% reduction in F&B open rates in some markets. Restaurants, the door to long-term innovative alternatives even after the
grocery stores across Europe were closed as people were bars, cafes and eateries were forced to turn customers crisis. Mobile-first tech has already shaken up multiple other
instructed by Governments to stay indoors. Consumers away. But that story is changing, now that vaccines and industries. Mass market F&B chains have offered mobile and
stopped going warmer Spring weather is bringing hope of easing lockdown app first offers, discounts, ordering and payment functionality for
out, eating out and restrictions. Food aggregators and food delivery services some time. But with COVID-19 forcing an open ended approach
visiting packed stepped in early to fill the gaps. Across Europe, existing and to customer service, new tech solutions could offer the way
supermarkets and emerging food delivery services mobilised to keep consumers forward for F&B in Europe.
other F&B outlets. connected with F&B outlets.
But consumers
still needed to Hygiene reasons at
eat, and with EATING IN BY ORDERING OUT restaurants and shopping
the new normal areas caused a noticeable
of confinement, Percentage of internet users aged 16 to 64 who have used growth in QR technology,
consumers turned an online service to order takeaway food for delivery during which had been a latent
to online grocery in summer 2020. tool in the European
massive volumes. market. The use of QR
Codes is just one example
of a payment tool that
grew noticeably as a result
WHAT THE DATA INDICATES of COVID-19.
Consumers turned online in massive volumes to satisfy their
needs. This will re-structure the F&B industry in different
ways. WHAT THE DATA INDICATES
WHAT THE DATA INDICATES Consumers and employees alike were forced to familiarise
RE-THINKING REAL ESTATE If online grocery shopping European Consumers feel like they cannot replicate the themselves with new technical features in 2020. This means
continues to grow, fewer consumers will have reasons to visit eating out experience, online. With a continued lockdown- they will expect and welcome these benefits in the future,
joanne.holder@dgi.co.uk
supermarkets. Which questions the value of big supermarket and-lift rhythm, this is a chance for the industry to recuperate, opening up possibilities for digitally-driven efficiency in
real-estate and the logistics that supplies them. but also provides a challenge. service and logistics areas.
RE-THINKING MARKETING With the in-store ‘stumble upon’ MORE THAN A MEAL The lower number of food delivery GREAT EXPECTATIONS Consumers have had a taste of
marketing method for new products diminished, F&B will orders in Europe demonstrates that F&B provides an how mobile led solutions can innovate in the F&B industry.
need to pivot hard to creative online marketing methods to experience on top of a meal or drink - an experience that From check-ins, to ordering to payments – The role of cash
bring new products and brands in front of consumers. cannot be replicated at home. for tips and service will need to catch up.
BACK TO BASICS Having the best and freshest range in-store CITIES ALIVE AGAIN? If a mass vaccination of European ONLINE SIZZLE The dining and F&B event will extend to a
will soon be matched by the need to have the best delivery populations in 2021 creates the circumstances for F&B pre and post experience that lives online. Pre-order, meal
and fulfilment services. Consumers will want groceries on reopening, then expect a snap back in behaviour as kits, post payment loyalty etc. – more and more of the F&B
their terms – not the suppliers. consumers re-visit bars, cafes and restaurants leading to a industry will need to work online.
revitalisation of cities that spent 2020 in lockdown.
THE LONG AND SHORT If home delivery continues to grow, DIGITAL REVOLUTION Prior to COVID-19, parts
companies can expect a push for regional fresh products MANAGING THE NEW NORMAL A return to normal is no of the F&B industry were mainly face-to-face,
matched by a desire for foreign delicacies. This means supply guarantee and the F&B industry should plan for a new normal traditional and in some instances, inefficient.
chains will become more of an issue as fresh products, for that involves snap shut downs. The entire F&B supply chain A new normal logistics chain is needed to
example, require efficient organisation. may have to re-think its mid-term future. bring bars, clubs and restaurant supply
into 2021.
SOURCE: www.reply.com
Covid-19’S Impact On Food & Beverage Industry
WASTE-FREE IMPACT
TRENDS IN
The COVID-19 pandemic caused businesses
2021..
to abruptly close which left them with masses
of food that were wasted. Morrisons were a
noteable exception to this when they reportedly
saved 100 tonnes of food from going to waste
with Too Good To Go partnership. Too Good To
Go fights food waste primarily through their app,
The At-Home Experience that connects users with stores and restaurants
that have unsold surplus food at the end of the Finding The New Comfort
It’s understandable that people increasingly turned to comfort foods over the last year.
For many apparent reasons, we’ve seen a shift day. Two million boxes of unsold food have been
in the market to at-home experiences with meal saved in the UK from well-known food retailers In fact, 1 in 4 consumers claimed eating more nostalgic, feel-good dishes2 and 15%
kits and take-and-bake items rising in popularity. including Morrisons, Yo Sushi, Costa and Paul. have eaten more indulgent and treat foods.1 Many of the comfort foods on the rise in
As consumers have grown more accustomed to Q3 of 2020 were easy, grab-and-go items. For the upcoming generation of consumers,
these newer formats and increased confidence in The pandemic has made more consumers “comfort” will mean a lot more than mac & cheese and burgers - it can mean global
their cooking skills, this food industry trend should aware of how much they waste. According to flavors, new brands they grew up eating, and healthy options that make them feel
continue for the foreseeable future. However, the a survey that Too Good to Go ran, “nine out better. If food service operators, food manufacturers and food retailers alike are going
desire for healthfulness and visibility as to where of 10 adults are more aware of how much food to succeed in 2021, it’s important that they respond accordingly.
their food and beverage ingredients come from is they are wasting during lockdown and over a
also increasing in importance. third are throwing out less food than before the
Restaurants are innovating, but with a slower COVID-19 crisis struck”
transition back to full capacity, home cooking will
remain popular. However, meal kits from chefs and
other foodservice operations will still have a place
with consumers.
FEWER PEOPLE AVOIDING SUGAR
joanne.holder@dgi.co.uk
Because of COVID-19, we’ve also noticed certain beverage
Refocusing On Health trends emerge. The most notable being fewer people are
And Wellness avoiding sugars like they have been in the past. Currently,
74% are trying to avoid or limit sugars, compared to 80% in
Consumers are reading labels and still care
about what’s in their food, regardless of their 2019. The top ways they are doing so is by drinking water
dietary preferences. Plant-based items will instead of caloric beverages (60%) and limiting consumption
Fad Diets To Food Facts of certain foods and beverages (42%).
There has been an increased focus on healthful- continue to be a current, relevant food trend
ness over the past ten years that’s likely linked to into 2021, as 28% of people said they have While the food and beverage industry is always dynamic, the
the growing number of consumers who say that been eating more protein from plant sources challenges we’ve all faced over the last year have accelerated,
they’re following a specific diet - some of which during the pandemic. amplified and altered many of the consumer food trends
fall squarely in the category of “food fads.” A on the horizon. With the right partners like DFA Ingredient
recent year-end survey revealed “plant-based” Building on a growing interest in health Solutions, you can react quickly to emerging food
and “gluten-free” top the list of diets heard about food products with natural - and fewer - and beverage trends and go to market with
most in the news (22% and 16%). There are also ingredients, consumers will start to look for innovative products and recipes. Many of our
evidence-based diet trends that truly do have labels that go far beyond the government- offerings can help with consumer food trends
staying power. required information to detail the product’s like cleaning up labels or replacing sodium
environmental and social impact. with ingredients like ASCENTRA®. SOURCE: DFAingredients.com
Eating out
How COVID Changed Restaurant Design Forever. From more spacious layouts to cozy enclosed booths,
new trends in restaurant design will help diners feel safer - and they’ll look great, too.
When restaurants first welcomed diners back during the pandemic, aesthetics took a back seat to survival;
FOCUS
makeshift tarps provided separation between tables, and bike lanes became dining rooms. But as the new
normal has become a reality for operators, COVID-19’s influence is already noticeable in design choices for
ON..
both outdoor and indoor dining - and it likely will be for years to come. We asked hospitality and design
professionals for their tips and predictions for what’s next in pandemic-responsive restaurant design.
DESIGN TIPS
1. Bring in a lot of
natural light.
BRING YOUR
2. Open-air spaces
RESTAURANT’S
SECTIONED-OFF WILL will be preferred
“BEFORE TIMES” over air-conditioned
BE THE NEW NORM
VIBE OUTDOORS rooms, so investing
“Designers are used to in an outdoor cooler
separating spaces with lighting Plexiglass will certainly do is a good idea.
and finish changes, but now the trick for social distancing,
3. Choose material
we’ve got to think about but unless it’s meticulously finishes cleverly so
BOOTHS WILL MAKE making [those separations] and constantly cleaned, it that surfaces can
more physical,” Robson says.
DESIGNERS WILL LEARN risks looking greasy. Robinson be sanitised
A COMEBACK
“Breaking the dining space up TO SAY IT IN STYLE encourages operators to regularly without
“In major markets across the into smaller sections- similar create “an outdoor space easy wear and tear.
“There’s a temptation to just
last few years, we’ve seen a to what we saw in the ‘70s that’s a little bit more special”
download the CDC poster
move toward a lot of comfort- [à la nonsmoking and smoking and embodies the style of
[about safety guidelines] and
based restaurant design, like decor indoors, be it rustic or
joanne.holder@dgi.co.uk
sections] - so there is more tack it up in the restaurant,”
cushy seating and wraparound containment and fewer people modern, by
Robson says, but savvy
banquettes,” says Dr. Stephani will help. Plus it’s a bit cosier.” repurposing
operators seize the opportunity
K. Robson, who teaches elements
to show care for guests by
hospitality design at the Cornell like drapery,
creating custom messaging and
School of Hotel Administration. bookshelves,
signage in their own voice that
“I think guests are going to and planters
jibes with the concept of the
be a little leery of absorbent as separators,
restaurant.
materials, so we’re going to depending on
see design become more what feels on-
sanitizable.” Robson doesn’t brand for your
envision a bleak, Formica-only business.
world but instead predicts the
return of sleek, high- backed
booths, which easily meet safety
guidelines when five feet tall.
SOURCE: www.foodandwine.com9 LOCKDOWN FOOD AND DRINK TRENDS
THAT ARE HERE TO STAY:
1. COOKING IS THE
TRENDS IN
4. FOOD FOR FREE 7. AT HOME BARISTAS
NEW COMMUTE
Of the tens of millions of us
From blackberries to sloes,
many of us are foraging
for a nation of coffee-house
lovers, popping out for a
2021..
who’ve spent the majority of the again, with UK social media coffee has been a challenge
year working from home, three- interest up 89% on the this year. So we’ve become
quarters say cooking dinner now
year. This is likely due to it’s baristas at home, with sales
provides the break between
working time and home life. family-friendly nature - it’s of ‘bean to cup’ coffee
Where once the journey from the healthy and fun, it keeps the machines up 64% at John
office to the front door would children occupied, it happens Lewis, and coffee beans by
punctuate the day, that role is outdoors and it comes with a 44% at waitrose.
now being fulfilled by time spent large dollop of nostalgia.
at the chopping board.
2. ASIAN ESSENTIALS 5. JAM JARS AT THE 8. SLOW COOKING
READY SPEEDS UP
Store cupboard essentials from
Asia are the fastest growing of Preserving, potting and More home working has
our Cooks’ Ingredients range. pickling are growing trends, super-charged the trend
They’re as tasty as they are with searches for ‘pickling’ for slow-cooked meat, with
versatile, and have been popular up +222% on Waitrose. searches 46% up on waitrose.
over lockdown. Chinese rice com and UK social media com and sales of oxtail up a
vinegar is up 194%, mirin rice mentions of preserving and hearty 258%. Slow-cooking
wine is up 188% and Japanese fermenting are up by 28%. cuts are great value, foolproof,
joanne.holder@dgi.co.uk
rice vinegar is up 180%. and can deliver deceptively
fancy results.
3. BUYING BRITISH 6. LOW AND NO
9. WINTER ROSÉ
Homegrown produce is the Many of us used lockdown to
preference, bolstered by drop our alcohol intake, and Versatile, foodie-friendly
growing awareness over 18% plan to continue trying and with the ability to take
provenance and farming more low-alcohol or alcohol- us straight to Provence in a
standards from overseas free drinks or mocktails to sip, pink is officially the drink
and a desire to support our reduce alcohol consumption. for all seasons. Autumn 2020
nation’s farmers. This trend Low and no sales at Waitrose sales were up 57% on the
extends to British seafood are up 22% on the year, with year with this trend set to
where sales have tripled the range broadening to grow for 2021.
over the last six months. include further non-alcoholic
versions of our favourite tipples.
SOURCE:Waitrose food and drink reportCovid Entrepreneurs
Six food & drink startups that launched in the pandemic:
Take, for instance, the record growth last year in UK distilleries. A record number were registered in 2020 – growing FOCUS
ON..
by 124, up 28% on 2019, according to HMRC data. That was despite the closure of bars and pubs – a blow to booze
that was barely cushioned by the growth in grocery sales. But the pandemic hasn’t created adverse conditions for
all areas of the market. As this feature shows, hygiene, health (both physical and mental) and new shopping habits
are ripe areas for new business.
Weezy Inn Emmunity
Rapid-delivery Closed-loop online Health & wellness soft
convenience operator grocery drinks brand
FiveDinners
Spruce Co-founder Alec Dent and Kristof Stuck at home and not eating The pandemic has driven huge
Van Beveren decided to set up out, consumers have “seen how Anti-food-waste meal
DTC eco-cleaning interest in food and drink
the rapid grocery delivery app in much quicker our bins fill up products that support the planning
products autumn 2019 . At the time “on- with packaging waste” says Nick immune system. Like the launch
demand grocery services weren’t Lawson, co-founder of closed FiveDinners is an online
Launched at the start of of Emmunity, a soft drink that
much in favour” among startups, loop online grocer Inn. meal-planning service with
joanne.holder@dgi.co.uk
2021, Spruce ticks two boxes: claims to “harness the healing
Dent says. three aims: to help its
it taps the huge demand and immunity-boosting benefits
Weezy began operating its hyper- Covid has also sparked much of nettle”. Yes, stinging nettle - subscribers reduce food
for cleaning products, but
local service in August, promising grander revelations. “There’s a which has been used in traditional waste, save money and - most
crucially it’s sustainable -
residents of Fulham and Chelsea realisation the way we’ve always medicine for centuries. importantly - reduce stress.
made from food-grade and
delivery within 15 minutes – for a done things is not the way we
cosmetics-grade ingredients
£2.95 fee and no minimum spend. need to do them now,” Lawson The brand is the creation of It’s the brainchild of Theo
and packed in refillable
It offered about 1,200 SKUs from adds. chemists Roy Lamb and Nasir (pictured) and Anna Michaels.
aluminium bottles, with refills
wholesalers and local bakers and Isaji, who mixed the weed, also Each week, the site creates
(wrapped in paper) delivered
butchers, with fruit & veg from Inn launched in August 2020, know as Urtica dioica, with the a recipe plan for five family-
direct to the consumer.
New Covent Garden Market. delivering products in up-cycled likes of chamomile, cucumber, friendly dinners.Sent to
hessian coffee sacks, with dandelion and thyme. The subscribers on Thursday in
There are plans for 40 more sites
liquids in plastic spout pouches. result was Wild Strawberry and time for the following Monday,
by the end of 2021. Now more
Customers distil them into their Gooseberry variants, which vow it’s accompanied by a single
than ever, Brits won’t want to
own containers. Empties are to “flush toxins from your body”. shopping list of all
be “a prisoner” to supermarket
collected by Inn, cleaned and ingredients
delivery slots, Dent says. “Having
disinfected ready to go out needed for the
an on-demand service will be
again. week ahead.
extremely valuable.”
SOURCE: The Grocer.co.ukThe Gardening effect
The gardening trends that bloomed during the pandemic are here to stay. Seed sellers are reporting MARKET
blossoming demand for seed orders that matches the florid increase they saw last year.
GROWTH...
COVID-19 has transformed the gardening industry – so what are the new trends?
Almost three million new British growers The HTA Garden Retail Monitor found Multiple seed sellers are reporting
have sprung up this year, according to that sales of gardening products were blossoming demand for seed orders
research from The Horticultural Trades up 34%, 17% and 19% in June, July that matches the florid increase
in orders they saw last year just The wave of new gardeners has
Association (HTA). Nearly half of these new and August respectively in UK garden led to retail sales growth in the
as state-ordered lockdowns were
gardeners are aged under 45. centres, compared to the same time last starting when some seed sellers sold gardening industry, while other types
year. On average, individual customers more seeds than in any spring prior. of consumer goods, like clothing and
As you might expect, many of these new were spending 35% more on gardening home furniture, saw declines during
growers said that the lockdown gave products. As homebound green thumbs the pandemic.
them more time and energy to immerse turned to horticulture once more,
Missouri-based Baker Creek Seeds According to a survey from Axiom
themselves in a new passion for growing. Sales also surged in bedding plants (29%), Marketing, half of respondents who
The National Allotment Society also seeds (59%) and gardening equipment has had to shut down its website
three times due to overwhelming garden said they do it as a reason to
reported a rise in the number of people (51%), while garden leisure categories were get outside and relieve stress. Some
demand. The company said it
joining their local council’s waiting lists for higher than in August 2019. is selling six times more seeds started their gardens to have security
plots during the lockdown, proving that this compared to their average busy in their own food supply, especially
is an urban as a well as a rural trend. For fruit and veg lovers, the lack of season. Last year, the company told at the beginning of the pandemic
fresh produce was particularly grim. So the Washington Post, they saw “the when grocery store shelves were
largest volume of orders we have empty.
Not only does the gardening industry have individuals and those sharing community
more customers, but growers as a whole gardens decided that growing and seen” just as shutdowns began.
“There are certain very stabilizing
are spending more as they stock up their harvesting their own fresh food would be a forces in gardening that can
joanne.holder@dgi.co.uk
“Even with machines, we can’t
horticultural armoury. no-brainer. In fact, seed producers reported ground us when we are feeling
pack them fast enough,” Kathy
a massive rise in sales during lockdown. McFarland, who handles public shaky, uncertain and terrified. It’s
And in March, the Royal Horticultural relations for Baker Creek, told these predictable outcomes and
Society said visits to their web pages with Civil Eats. predictable rhythms of the garden
advice on growing vegetables had more that are very comforting right now,”
Talking to Iowa Public Radio, Joel Flagler, a professor of plant
than doubled compared with the same
Nikos Kavanya, a seed purchaser biology at Rutgers University, told
time last year. Agweek Magazine.
for Fedco Seeds, said the last time
demand for seeds was this high
In fact, some 67% of UK gardeners say The Axiom survey said they planned
was during the “Y2K” panic in 1999,
they’re eco-conscious and 46% of this when people believed the start of to garden the same amount, or even
group already use organic fertilisers. the new millennium would cause a more, in 2021.
mass disruption of society. “Y2K was
This is also a growing trend. The 2020 this little blip compared to this,”
Organic Market Report revealed that the Kavanya said.
organic market had seen an eighth year
of strong growth. It grew 4.5% in 2019 to
reach a record £2.45bn.
SOURCE: www.hortweek.com and www.the guardian.comGarden Features Hanging
Egg Chairs
The pandemic has influenced garden trends in a big way - because
In terms of garden furniture, GARDEN
TRENDS IN
we’re going to be seeing a
a summer spent at home rather than abroad means we’re lot more hanging egg chairs
channelling all of our efforts into making our home spaces the in the months to come. One
best that they can be. of the main garden trends for
2021, these must-have comfort
additions offer a cosy place to
2021..
unwind with a book or a tipple,
giving full-body support and allowing you to take
the weight off your feet. It’s no wonder searches for outdoor
hanging chairs have grown by 234% over the past year.
Water Features
GARDEN
We’re also seeing an
increasing number of brands
OFFICES
Outdoor pizza ovens
The pandemic has made chefs of us
responding to the demand
for affordable water features. After a year of working from our
home office spaces, and with most
all and we’re ready to embrace some Said to soothe the mind offices not open just yet, we’re all
home-made, stone-baked pizzas with the constant trickle desperate for a change of scenery
this summer. Built to last, great for of water, the increase in and some time outdoors.
entertaining, a great heater too for popularity could be down
cooler month plus a stunning focal to the growing awareness of Enter the garden office, with
point, outdoor pizza oven searches have wellness. searched for garden office pods
grown by 243% over the past year. up by 174% over the past year.
joanne.holder@dgi.co.uk
Luxe canopies
Garden bar and gazebos
Pubs and bars have been sorely missed, Chic outdoor coverings will be all the rage
but many made do by creating their own, for 2021, as another way to extend our living
and why stop in 2021? Searches for garden spaces. Dani Taylor from Cox & Cox predicts
bars have sky rocketed by 122% over the that ‘gorgeous canopies and gazebos will
last 12 months, research from Made.com be a big trend this year - not only for their
practical uses against the elements, allowing
Backyard cinemas
revealed. Aside from offering cheaper
drinks and later closing, it also gives a us to use our gardens for longer periods of
convenient option for those days when time, but also because they make the outside
Lockdown has forced a lot of people to
pub gardens are fully booked. space work as an extra room.’
make their own entertainment and make
their spaces multifunctional, and one
With their finger on the pulse, Habitat ‘Filling them with lots of pillows and rugs, and
thing that isn’t going anywhere in 2021 is
have revealed their affordable outdoor adding fairy lights and festoons give them a
the garden cinema. Searches for garden
bar option, which they call the Beach bar glamorous, luxe resort feel - or even create a
projector have grown by a massive 400%.
Gazebo. great den for the kids to play in!’ she says.
Get the popcorn ready! SOURCE: Livingetc.comGarden planting
PLANT
Garden trends 2021: stunning new looks for flowers, landscaping
and outdoor accessories...
TRENDS IN
Instagram-friendly veg 2021..
Growing your own veg is perhaps one
of life’s greatest, yet simplest pleasures,
so it’s no surprise that the trend to do so Mindful
watering Buying plants online
will continue in force. Last year, Suttons,
one of the UK’s leading seed companies,
sold over 2,000% more seeds during ‘The trend for sustainable living is For the first few months of 2021
the spring. 95% of which were for edible becoming increasingly important at least, we’re predicting that the
plants! Don’t forget that vegetables can as people become more conscious demand for online plants will show
be lovely to look at too - think ruffled of their effect on the planet,’ says no signs of slowing down. In fact,
cabbages, bright red tomatoes and Chris Wood, Horticulture Expert at it will likely increase’.
flowering beans. Waitrose. ‘People are becoming ‘Last year we sold more plants
more aware of how much water online than ever before and
they use in the garden, how people are going to be turning
MEDICINAL PLANTS they protect plants - reducing or
removing the use of chemicals -
to web-based plant sellers to
supply their gardens, ready for
Healing plants are a big theme and how they compost.’ the summer’.
Wild gardens this year; plant camomile and
mint in window boxes or in pocket
planters on a wall to make your own
Chris explains: ‘One way to do this
is to look for plants which don’t
Some of us will always prefer
a trip to the garden centre
over a screen-based browse.
Chris Packham has inspired us to infusions. Get to know medicinal need as much water - looking for
ditch the lawn mover, encouraging plants at the Chelsea Physic Garden varieties that are more resistant However, Chris says, ‘As there’s
a more relaxed, and certainly more (chelseaphysicgarden.co.uk) or check to drying out. For example, grey still so much uncertainty
joanne.holder@dgi.co.uk
straightforward approach: just let it out the queen of things herbal, Jekka foliage plants that you’d see by the regarding what we’ll be
grow! This method is very much in tune McVicar (jekkas.com). She has the seaside. People with flowerbeds allowed to do week to week,
with the latest trend of wild gardens widest selection of varieties online. can also apply mulch to flower beds ordering plants online to be
- where nature is permitted to take and borders as it helps to retain the delivered straight to your
charge. Emma Bond, founder of Bath moisture in soil, leading to the use door is a great, Covid-safe
Garden Design, says, ‘As we have been of less watering.’ alternative.’
limited in our travels and even visiting
the countryside, we crave a connection
Unusual herbs
with birds, insects, wild flowers and Don’t have the space for raised beds? Don’t worry! You can
nature.’ still grow delicious herbs from a container, or even on a sunny
windowsill, to make your meals extra special. Most of us have
‘There has been a huge uptick in sales of heard of (or grown) the classic sorts like basil or parsley, but
bird feeders, bee hotels, wild flower turf 2021 is the year to enter pastures new in the herby world and
and seeds as well as natural perennial try out something different! How about this mushroom plant
planting. This is easily achieved in any from Suttons, which sports spinach-like foliage with a distinct
size of garden and has huge stress- umami taste, and pretty blue flowers in the warmer months?
busting benefits. Watching nature unfold The ‘Hot & Spicy’ variety of oregano is one to try, too – to give
around us is an antidote to the difficult dishes an extra kick. Head over to our guide on how to create
times we find ourselves living in.’ a herb garden for more ideas.
SOURCE: Gardeningetc.comDigital Garden
BEST GARDENING APPS UK 2021 FOCUS
People all over the UK are harnessing the power of online resources to boost their beautiful gardens.
There are a ton of effective apps for both iOS and Android phones and tablets. They can help you
ON..
identify wildflowers, weeds, and plants, connect you with other gardeners and provide you with
valuable tips and tricks. Some of our favourite gardening apps UK for 2021 include:
joanne.holder@dgi.co.uk
Garden Answers BBC Gardeners’ MySoil iScape
World Magazine
- There are tons of plant identify- - Learn all about your soil and - Need some hints and ideas for
ing apps out there, but we love You likely already read the BBC’s its unique blend of minerals, the landscaping your garden? iScape
the ease and simplicity of Garden Gardeners’ World Magazine and organic material present, and pH helps you visualise the results of
Answers. It does what the other follow their tried and true advice. level. This intuitive app can help your garden landscaping before
apps do, but it does it a lot better! Now you can use their digital edi- you make the most of your soil and you start digging new beds or
Identify more than 20,000 species tion, take advantage of all of their learn more about the soil types in making permanent changes.
of plants with just a wave of your tips, design ideas, and wisdom your region. MySoil is an invaluable
phone. from Alan Titchmarsh. tool for any British gardener.
SOURCE: Gardeningetc.comThe Rise of Cycling
The Bicycle Association (BA), the national trade association
for the UK cycle industry, has released a new “COVID
Impact” report on the UK cycling economy, covering
MARKET
sales from January to October 2020. GROWTH...
Key findings include:
• Retailers have seen sales grow by 60% since March 2020
• E-bike sales more than doubled
• One pound in every five spent on bicycles during
the pandemic was spent on e-bikes.
• The UK cycling market is expected to be worth
£2.2 billion by the end of 2020.
The report reveals the remarkable extent of the cycling The COVID impact report also illuminates the rising
boom seen in the UK in 2020, suggesting a step-change importance of electric bikes. E-bikes were already a major
for the cycling sector which will define its growth for growth segment before 2020, and COVID-19 turbo-
years to come. The surge in sales from Q2 2020 is
unprecedented in modern times.
charged this trend with a 92% year-on-year rise in e-bikes
sold, and a value increase of 118%, between April and
September 2020. One pound in every five spent on a
LONDON
The introduction of a number of “cycling superhighways”
With demand at times outstripping supply and hence bicycle during the pandemic was spent on an e-bike.
in London over the past few years has expanded
raising prices, the report indicates that market growth
joanne.holder@dgi.co.uk
segregated cycling facilities, while routes on existing roads
could have been even higher had more stock been The impact report notes a major shift towards online have improved user safety. The addition of temporary
available. Between April and September 2020 the UK sales, with the value of direct online sales more than cycling lanes could help link these existing facilities
cycling market saw a 27% rise in sales volume and a doubling across the April-September period compared together, to provide a convenient and comprehensive
26% increase in average prices, compared with the with 2019, while in-store sales fell. cycling plan for London.
same period in 2019.
Executive Director of the Bicycle Association, Steve To support this goal, in May 2020 the government
Cycling during the pandemic lock-down reached its Garidis, said: established a £250 million emergency active travel fund,
high point between mid-April and mid-June, regularly kept bicycle shops open, and issued £50 bicycle repair
“The Bicycle Association has long made the case that vouchers to encourage people to cycle. The mayor of
exceeding 250% of normal pre-COVID levels, according
the cycling industry should be seen as one of national London, Sadiq Khan, is aiming to have 80% of journeys
to Government data analysed in the report. Under
strategic importance. In 2018 we released research be made by foot, bike or on public transport by 2041.
COVID cycling also broadened its market penetration,
calculating its considerable economic contribution - worth A key element of the program, known as Streetspace,
with Sport England survey data showing participation
at least £5.4b per year to the UK economy. Covid-19 has is the construction of a “strategic cycling network,
rising from 16.5% to 18% of the population: an extra
shown just how true this is - bike shops were recognised using temporary materials”. The intention is for
million cyclists on the road.
as essential businesses able to support key workers changes to become permanent fixtures,
needing to travel safely, and cycling was promoted as one accommodating a projected 10-fold
This was reflected both on bike shop floors and online. increase in cycling.
of just a handful of accessible ways for the population to
Retailers saw an influx of new, first-time customers,
stay fit and sane during multiple lockdowns.”
especially amongst the under 35s, some reporting a
new-to-existing customer ratio higher than 70-30.
SOURCE: www.bicycleassociation.org.ukLet us know what you would like to see next time…
joanne.holder@dgi.co.uk
This content is for demonstration, comparison & review. Some images in this snapshot are found images from the internet.You can also read
