2021 MEDIA DATA Station Video | DOOH
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MEDIA DATA 2021 Station Video | DOOH
(Digital) Out-of-Home
– Where Life Happens
...and right where people are out and about. With around
300,000 advertising spaces and therefore a constant
visual presence in the cityscape, we are one of
Germany's leading out-of-home advertising companies
and offer outstanding reach maximisation in the shortest
possible time.
Our OOH portfolio includes all media in public spaces –
from classic posters to exclusive advertising rights at
railway stations and gigantic posters created by blowUp
media. Our digital products, including screens at railway
stations, in shopping centres, on busy streets and in
pedestrian zones, are also attention-grabbing advertising
options.
Are you looking for the ideal medium for communicating
your campaign out-of-home? We are bound to have the
right format for each of your advertising objectives.
Please refer to our media data for a concise and
comprehensive summary of the most important
information, locations and prices of our out-of-home
advertising at a glance. Find out all about...
Photo: AdobeStock_179255326©Mirko. 2
Station Video | DOOH
The Reach Machine
Station Videos permit advertisers
to utilise their moving image
spots throughout Germany for
the first time for out-of-home
campaigns of impressive quality
with high reach values. A 2018
ISBA study proved that Station
Videos are ideal for a campaign
that works with moving images to
improve its long-term efficiency.
Stations offer the ideal contact
opportunities in this respect: local
commuters, intercity and
international travellers,
schoolchildren, students, workers
as well as, increasingly, shoppers
travelling into the city by public
transport to shop all pass through
the station with an average dwell
time of 25 minutes.
Twenty-five minutes to bring your
message across!
4
Four Strong Arguments for Station Video
▪ Station Video develop its impact due the synchrony of the screens and their strategic positions near the station
passages with the highest footfall.
▪ The mix of editorial content and advertising contents increases the passer-by interest capture.
▪ Large screens in full HD at eye-level attract a lot of attention.
▪ Rapid reach expansion through wide coverage in over 200 top stations throughout Germany.
5
Station Video at a Glance
Digital portrait format screens Spot frequency:
(integrated into a 2.5-metre-high Single frequency up to sixty spot
column) repetitions/schedule
Programme loop: Three minute
Resolution: 09:16 mix of editorial
(1,080 x 1,920px) and advertising content
Booking interval: Flexible starting Spot length: Flexible
with a schedule of three hours (10 - 30 seconds recommended)
Bookable in networks (individual
Operating hours: states) as well as in the top fifteen
Mon - Sun, 6 a.m. - 12 a.m. cities (for an extra charge)
6Station Video Prices
Network price1/week
Marketing network Screens/network in EUR
Central 146 28,329.06
North 1 262 62,234.57
North 2 41 14,140.33
East 1 96 9,697.03
East 2 218 55,387.64
South 1 185 30,584.80
South 2 334 65,890.30
West 12 406 69,782.97
West 2 31 2,138.15
1 Prices 2021. See chart "Important Information" for footnotes 1- 2. 7Station Video City Select Prices
City price1/week
City Screens/city in EUR
Berlin 211 63,480.91
Bremen 12 3,149.76
Dortmund 7 1,316.24
Dresden 19 3,567.53
Duisburg 14 3,505.82
Düsseldorf2 70 20,900.27
Essen 16 4,438.63
Frankfurt am Main 110 27,324.40
Hamburg 254 71,050.10
Hanover 4 10,260.45
Köln 201 39,422.21
Leipzig 42 6,301.55
München 249 69,936.02
Nürnberg 12 1,128.83
Stuttgart 116 27,253.25
2 Prices 2021. See chart "Important Information" for footnotes 1 - 2. 8Important Station Video Information
FOOTNOTES 1 - 2 PRODUCT-SPECIFIC INFORMATION
1 Price example. Price stated is for an example booking of one week, ten An additional fee of 10% is charged in addition to the media price in Q4.
seconds, all day, all day. To customise your booking, please go to
https://medimachstroeer2021.comsulting.net, where you can choose the run In München, we charge an additional fee of 30% in September, around the dates of
time, location, spot length and schedule that meet your needs to learn more the IAA and the Oktoberfest.
about the individual prices.
2 The Düsseldorf city network and the marketing network West 1 include 45 The city and network prices apply to the cities/networks and screen numbers
screens at Düsseldorf Airport. available as at 30 September 2020 and the booking period January to September.
Other products bookable as special forms of advertising. Prices on request.
GENERAL INFORMATION
Availability subject to prior sale. TECHNICAL PRODUCT INFORMATION
All prices stated are net of the value added tax legally applicable at the date of If booked, image handling costs will be charged at €300.00 per image/format.
performance. Images may be changed within one and the same schedule.
A minimum order value of €500.00 net per order applies. Delivery deadline for finished images ten working days before start of transmission.
All of the information stated applies subject to installation and removal of spaces, See the respective product information sheet for more details regarding the
price changes and errors and omissions. technical specifications as well as technical cost and image creation prices. You
can find it in the lower download section under:
The campaign advertising agreement general terms and conditions apply to short- https://www.stroeer-direkt.de/nc/werbemedien/kategorie/public-
term advertising campaigns (minimum term less than six months); the long-term video/produkt/station-video.html
advertising agreement general terms and conditions apply to long-term advertising
agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html
All information stated valid for 2021. 9Publisher Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail info@stroeer.de www.stroeer.de / www.stroeer-direkt.de
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