2021 FALL PRODUCT PROGRAM TRAINING - GIRL SCOUTS HEART OF THE HUDSON - Girl Scouts Heart of the ...
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2021 FALL
PRODUCT
PROGRAM
TRAINING
GIRL SCOUTS
HEART OF THE HUDSON
WE APPRECIATE
YOU!
WE MADE IT THROUGH
2020…TOGETHER! THANK YOU FOR
KEEPING THE PRODUCT PROGRAM
STORY RELEVANT AND HELPING TO
MOTIVATE GIRLS AND TROOPS
The Program itself is a learning
experience
Why should troops participate in
product programs?
Troops use money earned from
the program to go on fun Why should girls and caregivers
adventures like travel and camp
participate?
Troops use money earned to give What is the value of this program to
back to their community the girls
-Troop money earning
-Fun activities
The program helps fund the
entire Girl Scout Experience
-Entire Girl Scout Experience
-Giving back
What’s the Story?
What is the product program story and how do we tell it?
FUNDING FOR COUNCIL IN HER OWN
PROGRAMS OPPORTUNITIES
WORDS
• Volunteer Support • Participation allows girls to • Taking the “why” to the next level
work as a team and build life • Interview troops and girls in your
• Camps
skills SU asking them about what
• Girl Program
• Provides opportunities for participating in product programs
troops to give back to the means to them
community and creates girl
experiences
RISE UP
BY SUPPORTING TROOPS AND
GIRLS
• You are directly impacting the future of
girls by…
• Facilitating this girl-led
entrepreneurial program in the fall
• Assisting girls in earning funds to
support their amazing girl-led
adventures and service
opportunities locally, nationally and
globally
• Providing girls with the opportunity
to share their skills to make the
world a better place
• You are providing girls with life-
changing experiences by helping
spread the product program story
• There are approximately 595,000 adult Emperor penguins in Antarctica
• It’s the only animal to inhabit the open ice of Antarctica during the
winter
• They face wind chills as cold as -76oF and blizzards of 124mph
• Four layers of scale-like feather protect them from icy winds and
provide a waterproof coat
• Colonies of adults and chicks work together to huddle for warmth.
5,000 or more tightly packed adults and chicks shuffle around, so
each takes a turn - but not too long - on the outside of the huddle
where it’s cold
• The tallest and heaviest of all living penguin species, reaching an
average 39 inches in length and can weigh up to 88 pounds
• Diet consists primarily of fish, krill, and squid
• Their aerodynamic bodies and strong flippers make them excellent
swimmers, reaching speeds of 7.6 mph
Emperor
• They can dive deeper than any other bird – as deep as 565 m 1850 ft
- and they can stay under for more than 20 minutes
• A social animal, they will walk up to 75 miles each year to reach their
colonial nesting areas
• Once an egg is laid, the male will care for the egg until hatched while Penguins
the mother returns to the sea to hunt for food. This can last up to 2
months!
• As the young penguins grow, adults leave them in groups of chicks Theme:
•
called crèches while they leave to fish.
Considered a “near threatened” species due to disease, habitat
Rise Up
destruction, and disturbance of breeding colonies by humans
• They can live 15-20 years in the wild
2021Girl Rewards
Personalized Patch • Girl chooses name, nickname or initials for
her patch
• Girl makes selection between two patch
backgrounds
• Opportunity to provide mailing address after
login
• Personalized patches ship directly to girls
as earned throughout the program
• Earned by:
• Sending 15+ Emails & selling 5 Magazines
& 20+ Nut/Chocolate items during fall
program
Troop Proceeds
$2 per
magazine sold
&
$1 per
nut/chocolate
sold
Getting Started • Girls offer a variety of items to family and friends in two ways • In-person using a nut order card • Online sending emails and sharing link on social media to purchase magazines and nuts/chocolates
In-person Nut & Chocolate Items Delicious selection of items NEW Peanut butter penguins & Everything Cashews
Tins
Perfect for Gifts and Treats!
GIRL SCOUT SNOW SCAPE
TIN PENGUIN TIN TIN
Milk Chocolate Mint Trefoils Peppermint Bark Rounds Chocolate Covered
Pretzels
12• Donation of
candy/nut items
to the military
• Customers make $6
donation
• Enter in Care to
Share column
on paper order card
and M2 System
• Troops receive $1 Care to Share
in troop proceeds Customers make
and sales count purchases to support
towards girl rewards the Military
13Girl Online Experience CREATE A VIRTUAL LIKENESS Creating avatars makes participating fun and get results with PATENTED Girl Scout platform
LaunchYour
Campaign
Girls log in as a first-time
participant or as a returning
user from last year
Spanish experience availableRegistering an Account
• Zip code • Participant • Troop number selection
or “I don’t know/see my
validation information and Troop#/Group#”
ensuring girl in secure password • Participant can edit
correct council setup nickname
• Answer questions
about girl goals and
what Girl Scouting
means to herPersonalize Her
Campaign
Girl designs her
own virtual likeness
choosing from over
Earned by
sending15 e-mails
and sell 4+
3 billion avatar
feature
magazines and 20+
nut/chocolate items
combinations
Upload a photo or
video to share on
your storefrontPromoting Her Campaign
• Girls share their online storefront
link with family and friends by
sending emails or “share my site”
• Email is most popular option
• 27% of online sales come from social
media
• Girls' business cards preprinted with
their storefront code
• NEW! – Share your store with family
and friends using your smartphone
• Easier for returning girls with
customer email addresses saved
year over year
• Option to include last name so
friends and family know who is
sending the email
• Simplicity of one click renewals
for customers previously
purchasing magazinesGirl’s
Campaign HQ
Navigation tools for all aspects of
the program
• E-mails/Social Media/Texting
• Printable business cards with girl’s
online store code
• Manage paper orders (nut card
sales entry)
• Rewards earned and actions need
to receive rewards
• Door hangers with QR code and
girl’s personal storefront code
• Reports
• Avatar’s room with troop photo
192021-22 Fall & Girl Scout Cookie Crossover Patch • As a Girl Scout member, girls work to create change and to spread kindness in the world around them • To earn this crossover patch, girls must: • Participate in the 2021 Fall Product Program by creating an avatar and sending 15+ emails • Sell 125+ packages of cookies during the 2022 Cookie Program
Customer Emails
Family and friends receive
emails with links to shop for
magazines and
nuts/chocolates and can hear
the special message recorded
by their favorite Girl Scout
21Online
Storefronts
Customers can
choose to shop
for magazines
and/or nuts 22Purchasing Online Nuts/Chocolates • Customers have the option to choose girl delivered or direct ship • Customers pay for all products online at the time of checkout
Entering Order
Card Items
Parents/girls enter the total of each item
using the nut order card into the M2OS
system prior to the end of the program
Nut order card totals will be tabulated and
added to all online sales totals in reports
All in-person nut orders must be entered
into M2OS system to be processed
24Reports Reports Broken Out By Sales Categories View All Girl Delivered Items Sold Online By Customer To See Which Products To Deliver Report Emailed To Parents At End Of Program
Volunteer Level
Access
Helping Troops and Girls Do
Great ThingsWelcome toYour
Campaign
o Prior to Fall Product
Program start, volunteers
receive email invitation to
M2OS
o Click link embedded in
email to setup password
o After login, volunteers can
return to council’s M2OS
landing page
27Getting Started • Watch troop training video • Create your troop leader avatar • Within M2OS, launch parent/guardian email blasts (PGEB) announcing troop participation in the fall product program • Manage nut card orders (after girl entry for any girls who didn’t enter their own paper orders) • View reports
Parent and Guardian Email Blast
Troop Dashboard
• Headquarters for managing a troop campaign
• All program management tools on one site
• Enter nut order card items
• Click on girl name to enter order card
items
• If girl is missing, contact council to have
her added to M2OS
• Message the girls in your troop
• Assist girls with reward choicesGirl Rewards • Rewards are automatically calculated for girls • To view rewards, choose the Rewards link from the Troop Dashboard • If girls didn’t make choices, troop volunteers can make reward selections for them • Detailed reports of earned rewards available under Reports link or through the Delivery Tickets link
Troop Banking &
Payments
• View troop financial
information including:
• Troop sales summary
• Gross sales
• Total paid online by
customers
• Total proceeds earned
• Balance due council
• Girl payments (if
entered by troop)Reports
Click the reports link from the troop
dashboard to view total sales or sales
by product category
Click a girl name to view the specific
details of individual girls
Link on dashboard troop
summary/amount due reportService Unit
Dashboard
• Send messages to troops
• Manage troop admin users
• Manage/edit girl and troop
products
• View troop financials and
payments made to council
• Troop sales summaries
• Delivery tickets
34Delivery Tickets • Print delivery tickets by SU, troop or girl • Available for products and rewards for easier picking and packing • Option to include financials
Volunteer
Patch
Troop Fall Service Unit
Product Chairs Product Chairs
Earned by Earned for $1
achieving in total
$1,200 in total
Troop sales &
Service Unit
sending the sales
PGEBLast day for troops
Program begins to enter orders in SU Nut Deliveries
M2OS for girls
Important
27 Sep. 30 Oct. 29 Nov.
Dates 29 Oct. 3 Nov. 13 Dec.
In-person girl Last day for SU to Online orders for
order taking ends. edit orders in Direct Ship Nuts
Last day for M2OS. and Magazines
parents to enter Online girl ends
paper orders in delivered order
M2OS taking ends.
37Early Renewal
Cookie Bonus
Earn an additional $.05 per package!
Earning Criteria (Girls Earn Individually):
o Registered during “Early Bird” last
spring
o During Fall Product Program:
ü Participate in 2021 Nuts+Mags Program
ü Sell 5 Items
o During Cookie Program:
ü Sell during Initial Order, earn bonus on
these cookiesWhat’s Next?
1. Remind troops to login to M2OS,
watch training video and create
their avatar
2. Encourage troops to send the
Parent/Guardian launch email to
participants
• Girls setup their own campaign
on M2OS, so troop leaders
don’t need to
3. Emphasize the simplicity of online
girl delivered items
• Money collected online and
items automatically added for
the girls
• Girl simply deliver the items
39Fall Product Program Customer Care M2’s Customer Care team is cross-trained to handle tech support, volunteer/participant and customer inquiries 100% customer satisfaction guarantee
THANK YOU!
For your continued support of Girl Scouting
and the Fall Product Program. We look
forward to a successful 2021 Fall Product
Program!
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