2021 7th Annual AMS Doctoral Consortium Virtual Conference June 3-4, 2021 Co-Chairs: Dr. O.C. Ferrell, Auburn University Dr. John Ford, Old ...
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2021 7th Annual AMS Doctoral Consortium
Virtual Conference
June 3-4, 2021
Co-Chairs:
Dr. O.C. Ferrell, Auburn University
Dr. John Ford, Old Dominion University
Dr. Theresa Kirchner, Old Dominion University
AMS Doctoral Consortium
June 3-4, 2021
Virtual Conference
Co-Chairs: O.C. Ferrell, John Ford, Theresa Kirchner
Registration Link for Participants:
http://www.ams-web.org/events/
Thursday, June 3rd
Welcome & Explaining the Road: 1:15-1:30 pm (EST)— East Coast US Time
O.C. Ferrell, Auburn University
John Ford, Old Dominion University, US
Theresa Kirchner, Old Dominion University, US
Marketing and its Present and Future: 1:35-2:35
Dr. Jagdish Sheth, Emory University
Re-Institutionalization of Marketing: 2:45-3:45
Dr. Shelby Hunt, Texas Tech University
Dependent Variable as Behavioral: 4:00-5:00
John Hulland and Mark Houston, Co-Editors of JAMS
Friday, June 4th
Getting Ready for your new career and balancing the research, teaching and service
requirements: 8:30-9:30
Leading Faculty: Kirk Plangger, King’s College, London and Adam Mills, Loyola of New Orleans
Crafting your Manuscript for Journal Publication: 10:00-11:00
Leading Faculty: Barry Babin, University of Mississippi
Participating Faculty: Jean-Luc Herrmann, University of Lorraine; Nina Krey, Rowan University;
Dave Ortinau, University of South Florida; and Leyland Pitt, Simon Fraser University
The Current Status of the Marketing Discipline and future Direction: 11:10-12:10
Leading Faculty: O.C. Ferrell, Auburn University
Participating Faculty: Martin Key, University of Colorado Colorado Springs; Terry Clark, Sothern Illinois
University at Carbondale; Dave Stewart, Loyola Marymount University; and Leyland Pitt, Simon Fraser
University
Break for Lunch: 12:10-12:50
Data collection trips and tips: 12:50-1:50
Leading Faculty: Joseph F. Hair, Jr., Professor of Marketing and Cleverdon Chair of Business, University of
South Alabama & Marko Sarstedt, Professor of Marketing, Otto-von-Guericke-University Magdeburg
(Germany)
Theory Forum: Writing and Reviewing Conceptual Articles: 2:00-3:00 Leading Faculty: Steve Vargo, University of Hawaii Panel members: Elina Jaakkola, University of Turku; John Hulland, University of Georgia; Abbie Griffin, University of Utah How to get the Most out of your PhD Program-An Interactive Session with Some Top Faculty: 3:05–4:05 Leading Faculty: Sharon Beatty, University of Alabama Panel Members: Linda Price, University of Wyoming; Maura Scott and Martin Mende, Florida State University; Gianfranco Walsh, University of Jena Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness: 4:10-5:10 - Leading Faculty: Janna Parker, James Madison University Panel Members: Vicky Crittenden, Editor, Journal of Marketing Education, and Brian A. Vander Schee, Former Editor, Marketing Education Review Cutting-Edge Text Analysis Techniques: 5:15-6:15 Leading Faculty: Leyland Pitt, Simon Fraser University and Christine Pitt, KTH Royal Institute of Technology Concluding Remarks: 6:15-6:30 O.C. Ferrell, Auburn University John Ford, Old Dominion University, US Theresa Kirchner, Old Dominion University, US
Doctoral Consortium Faculty
Barry Babin
Dr. Barry J. Babin is currently the Max P. Watson, Jr., Endowed
Professor and Chair, Department of Marketing and Analysis,
Louisiana Tech University. As of July 1, he will be the Morris
Lewis Professor of Marketing and Chair, University of
Mississippi.
He has authored well over 100 professional publications with
research appearing in the International Journal of Wine Business
Research, Journal of the Academy of Marketing Science,
Psychology & Marketing, Journal of Marketing, Journal of
Retailing, Journal of Business Research, Journal of Consumer
Research, European Journal of Marketing, and many others. His
1994 JCR article developing an auxiliary theory of and scales to
assess utilitarian and hedonic shopping value is among the most cited papers ever published in
JCR (over 6000 citations). Google scholar credits his publications with 150,000 citations.
Barry is Past-President of the Academy of Marketing Science (AMS), Co-Chair of the AMS Board
of Governors, the AMS Co-Director of International Programs, and a previous recipient of the
AMS Harold W. Berkman Distinguished Service Award. He co-chaired the 2011 AMS WMC that
was held in Reims, France.
He served as Marketing Section Editor for JBR for over 15 years and has won outstanding reviewer
awards from multiple journals. He has delivered workshops on psychometrics, SEM, and
publishing at universities around the world. He is coauthor of several leading books including CB:
A Consumer Value Framework, Multivariate Data Analysis, Business Research Methods,
Essentials of Marketing Research and Exploring Marketing Research.
Sharon Beatty
Dr. Sharon E. Beatty (Ph.D., Oregon, 1980) is Professor Emerita,
The University of Alabama. She conducts mostly services and
employee-customer frontline research. She has published about 90
refereed journal articles, in journals such as Journal of Marketing,
Journal of Marketing Research, Journal of Consumer Research,
Journal of the Academy of Marketing Science, Journal of
Retailing, Journal of Service Research, and Journal of Business
Research, with over 28,000 citations. She is on four editorial
review boards, Journal of Retailing, Journal of Service Research,
Journal of Marketing Education and Journal of Business
Research.
In 1998, she was named AMS Distinguished Fellow, in 2001 SMA Distinguished Scholar, in 2014
SMA Distinguished Fellow, in 2015 she received the AMS Harold W. Berkman Distinguished
Service Award, in 2016 the Southeast Marketing Symposium’s Outstanding Contributions to
Doctoral Education award, and in 2019 the AMS Cutco/Vector Distinguished Marketing Educator
award. She co-chaired three AMS Doctoral Consortia (Oslo, Norway 2009; Reims, France, 2011;
Denver, 2015), and was Doctoral Coordinator at UA for 27 years (until 2014), chairing 24
dissertations.
Vicky Crittenden
Victoria (Vicky) Crittenden is Professor of Marketing and
Babson Research Scholar at Babson College. Vicky’s research is
published in journals such as the Journal of the Academy of
Marketing Science, Marketing Letters, Sloan Management Review,
Psychology & Marketing, Business Horizons, Entrepreneurship
Theory & Practice, Journal of Business Research, Journal of
Marketing Theory and Practice, and Journal of Personal Selling &
Sales Management. Her educational scholarship appears in such
journals as the Journal of Marketing Education, Marketing
Education Review, Decision Sciences Journal of Innovative
Education, Journal of Education for Business, Journal of Teaching
in International Business, and Journal for Advancement of
Marketing Education.
Vicky is editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring
Success published by Emerald Group Publishing in 2019. Additionally, she is Editor of the Journal
of Marketing Education and Collections Editor for Digital and Social Media Marketing and
Advertising with Business Expert Press. A co-authored book, Direct Selling: Foundations, Global
Business Model, and Role in Society & Economy, with Business Expert Press will release in 2021.
Vicky was honored to receive the Direct Selling Education Foundation’s Circle of Honor award
in 2019, AMA’s Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative
Excellence in Marketing Education in 2013, AMS Distinguished Fellow in 2008, AMS Lamb,
Hair, McDaniel Outstanding Marketing Teacher Award in 2005, and Lyon College Distinguished
Alumna Award in 1999. Vicky is a member of the Academic Advisory Board for CUTCO/Vector
Marketing Corporation and serves on the Board of Directors of the Direct Selling Education
Foundation. Additionally, she is an Executive Academy Member of The Int'l Academy of Digital
Arts and Sciences. She previously served on the Harvard Business School Alumni Board, the
Board of Trustees at Lyon College, and the Faculty Advisory Board for Emerald Group Publishing.
Vicky has served the Academy of Marketing Science in various roles, including President (2012-
2014), President-Elect (2010-2012), VP Development (2008-2010), VP Membership (2002-2004),
and Secretary-Treasurer (2006-2008 & 2000-2002). She has also been active in the American
Marketing Association, serving as chair of the Teaching & Learning SIG (2008-2012) and Vice-
Chair of the Entrepreneurial Marketing SIG (2019-2021).
O.C. Ferrell
Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in
Ethics and Director of the Center for Ethical Organizational
Cultures at Auburn University. He has served on the faculty at
Belmont University, the University of New Mexico, University of
Wyoming, Colorado State University, University of Memphis,
Texas A&M University, University of Michigan, Illinois State
University, Southern Illinois University, and the University of
Tampa.
Dr. Ferrell is President of the Academy of Marketing Science. He
served as Vice President of Publications for the Academy of
Marketing Science for ten years. He led an initiative with AACSB
International on publishing ethics. He is Past President of the
Academic Council of the American Marketing Association. He received the AMS Cutco/Vector
Distinguished Educator Award for contributions to the marketing discipline. Additional
recognition includes being the first recipient of the Marketing Education Innovation Award for the
Marketing Management Association, Lifetime Achievement Award from the Macromarketing
Society and special award for service to doctoral students from the Southeast Doctoral Consortium.
He has published in the Journal of Marketing, Journal of Marketing Research, Journal of the
Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing,
AMS Review, Journal of Business Research, as well as others. He writes weekly business ethics
summaries and reviews for the Wall Street Journal with a subscriber list of over 6000. Dr. Ferrell
has served as an expert witness in high profile marketing cases.
John Ford
Dr. John Ford, Professor of Marketing and International
Business, Eminent Scholar and Haislip-Rorher Fellow, Old
Dominion University. He earned his doctoral degree from the
University of Georgia. His research interests are in the areas of
international advertising strategy, consumer reaction to advertising
exposure, cross-cultural marketing research issues, and non-profit
donor behavior.
He is presently serving as the Editor-in-Chief for the Journal of
Advertising Research, is also an Associate Editor for Advertising
Research for the Journal of Business Research, and he serves on
the Editorial Review Boards for Journal of the Academy of
Marketing Science, Journal of Advertising, International
Marketing Review, Journal of International Marketing, International Journal of Advertising,
Marketing Education Review, International Journal of Nonprofit and Voluntary Sector Marketing,
Journal of Marketing Theory and Practice, Cornell Hospitality Quarterly and Asia Pacific Journal
of Marketing and Logistics. He is a Past-President of the Academy of Marketing Science and
serves on the Board of Governors. He is a Distinguished Fellow of the Academy of Marketing
Science, and he was awarded the Harold W. Berkman Service Award for service to the Academy
of Marketing Science in 2012. He is currently serving as a Co-Director of International programs.
He has published over 90 articles in scholarly journals including Journal of the Academy of
Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Business
Research, Journal of International Marketing, International Marketing Review, Journal of World
Business, Industrial Marketing Management, and Journal of Services Marketing. He has won Best
Paper Awards for the Journal of Advertising Research (2014 and 2015), Marketing Education
Review (2010), and International Journal of Nonprofit and Voluntary Sector Marketing (2007 and
2008). His industry experience before completing his Ph.D. was in management consulting
(mergers and acquisitions), executive recruiting, international sales management, bank investment
officer, and stock brokerage sales and municipal bond market analysis.
Joe Hair
Dr. Joe Hair is Director of the PhD Program and Cleverdon Chair
of Business in the Mitchell College of Business, the University of
South Alabama. In 2018 Joe was recognized by Clarivate
Analytics as being in the top 1% globally of all Business and
Economics professors. His selection was based on his citations
and scholarly accomplishments, which for his career exceed
165,000. He has authored over 70 book editions, including MKTG,
Cengage Learning, 13th edition, 2019; Multivariate Data Analysis,
Cengage Learning, U.K., 8th edition 2019 (cited 110,000+ times
and one of the top five all time social sciences research methods
textbooks); Essentials of Business Research Methods, Routledge,
4th edition 2019; Essentials of Marketing Research, McGraw-Hill,
5th edition 2019; and A Primer on Partial Least Squares Structural
Equation Modeling, Sage, 2nd edition 2017. He also has published numerous articles in scholarly
journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science,
Organizational Research Methods, Journal of Advertising Research, Journal of Business
Research, Journal of Long Range Planning, Industrial Marketing Management, Journal of
Retailing, and others. He is writing a new book on Marketing Analytics that is forthcoming in
2020 (McGraw-Hill).
He is a Distinguished Fellow of the Academy of Marketing Science, the Society for Marketing
Advances, and Southwestern Marketing Association. He also has served as President of the Academy
of Marketing Science, the Society for Marketing Advances, the Southern Marketing Association, the
Association for Healthcare Research, the Southwestern Marketing Association, and the American
Institute for Decision Sciences, Southeast Section, and has been Program Chairperson and
Proceedings Editor for several scholarly associations. He currently serves as Chair of the Board of
Governors of the Academy of Marketing Sciences and the Society for Marketing Advances. He was
the 2011 Academy of Marketing Science Marketing Educator of the year, the 2009 Academy of
Marketing Science/Harold Berkman Lifetime Service Award recipient, the KSU Coles College
Foundation Distinguished Professor in 2009, the Aronoff Distinguished Professor in 2008, and the
Innovative Marketer of the Year in 2007 by the Marketing Management Association. In 2004 he
received the Academy of Marketing Science Outstanding Marketing Teaching Excellence Award.
Jean-Luc Herrmann
Dr. Jean-Luc Herrmann is Full Professor of Marketing and
Head of the CEREFIGE Research Center at the University of
Lorraine, France. His research interests focus on persuasive
communication, especially on advertising and sponsorship effects.
He has recently published in Journal of Business Research,
European Journal of Marketing, International Journal of
Advertising, Journal of Consumer Marketing, Advances in
Consumer Research, and Recherche et Applications en Marketing
(RAM, the French leading marketing journal).
He is the French Marketing Association (AFM) Vice-President for
publications and is also responsible for developing relationships
with the AMS community. He is serving as Associate Editor for
the Journal of Advertising Research. He is a member of the AMS Board of Governors and served
as Program Co-Chair for the 2016 AMS World Marketing Congress in Paris.
Mark Houston
Mark B. Houston (Ph.D. Arizona State, MBA Missouri, B.S.
Southwest Baptist University) is Professor and Eunice & James L.
West Chair in Marketing at TCU. Mark is also affiliated with ASU’s
Center for Services Leadership and the University of Münster
(Germany), and is a Fellow of the Institute for the Study of Business
Markets. He is coauthor of Entertainment Science (2019, Springer
Nature), and his research on channels, movies, and innovation strategy
appears in Marketing Science, JM, JMR, JCR, and Journal of
Financial & Quantitative Analysis. Recent awards include the 2019
Louis Stern Award (long-term impact) and the 2018 Sheth Foundation
Award. He is Editor of Journal of the Academy of Marketing Science
and has served as an AE of JM and Journal of Service Research. Mark
has served on the AMA Board of Directors, the AMA Academic Council (President, 2012-2013), and he
co-chaired the AMA Summer Conference (2005 and 2017) and the AMA/Sheth Foundation Doctoral
Consortium (2010). An award-winning teacher, Mark has conducted research, consulting, and/or exec ed
with firms such as AT&T, Caterpillar, Dell, IBM, Marriott.com, and WellPoint.
John Hulland
Dr. John Hulland is a chaired Professor of Marketing at the Terry
College of Business, University of Georgia. His research interests
focus primarily understanding how social interactions –
particularly in online communities – influence attitudes and
behaviors. John’s research has appeared in a wide variety of
leading journals, including Journal of Consumer Research,
Marketing Science, Journal of Marketing Research, Journal of
Marketing, and Journal of the Academy of Marketing Science
(JAMS). He is currently the editor-in-chief for JAMS.
Prior to joining UGA in 2011, John taught at the University of
Pittsburgh for ten years, and before that at the Ivey Business
School, University of Western Ontario in Canada. He received his
PhD from MIT, his MBA from Queen’s University (in Kingston, Ontario), and his undergraduate
degree (in Chemistry) from the University of Guelph.
John’s personal interests include swearing at errant golf shots in the summer and not having to
shovel snow in the winter. He collects old video games and pinball machines and is equally bad at
both. John is married and has three adult children.
Shelby Hunt
SHELBY D. HUNT is the Jerry S. Rawls and P. W. Horn
Distinguished Professor of Marketing at Texas Tech University,
Lubbock, Texas. A past editor of the Journal of Marketing (1985-87),
he is the author of numerous books, including Marketing Theory:
Foundations, Controversy, Strategy, Resource-Advantage Theory
(M.E. Sharpe, 2010), Controversy in Marketing Theory: For Reason,
Realism, Truth, and Objectivity (M.E. Sharpe, 2003), and A General
Theory of Competition: Resources, Competences, Productivity,
Economic Growth (Sage Publications, 2000). Identified in 2001 by
Web of Science as one of the 350 “most highly cited” researchers in
economics and business, he has written numerous articles on
competitive theory, strategy, macromarketing, ethics, relationship
marketing, channels of distribution, philosophy of science, and
marketing theory.
Three of his Journal of Marketing articles, “The Nature and Scope of Marketing” (1976), “General
Theories and Fundamental Explananda of Marketing” (1983), and (with Robert M. Morgan) “The
Comparative Advantage Theory of Competition” (1995), won the Harold H. Maynard Award for
the “best article on marketing theory.” The “Comparative Advantage Theory of Competition”
article also won the 2004 Sheth Foundation/Journal of Marketing award for its “long term
contributions to the field of marketing.” His 1985 Journal of Business Research article with
Lawrence B. Chonko, “Ethics and Marketing Management,” received the 2000 Elsevier Science
Exceptional Quality and High Scholarly Impact award. His 1989 article, “Reification and Realism
in Marketing: in Defense of Reason,” won the Journal of Macromarketing Charles C. Slater
Award. His 1994, Journal of Marketing article, “The Commitment-Trust Theory of Relationship
Marketing, “with Robert M. Morgan, was the most highly cited article in economics and business
in the 1993-2003 decade (Thomson-ISI). His Journal of the Academy of Marketing Science article
entitled “Sustainable Marketing, Equity, and Economic Growth: A Resource-Advantage,
Economic Freedom Approach” won the Sheth Foundation Award for the Best Article in JAMS in
2011. For his contributions to theory and science in marketing, he received the 1986 Paul D.
Converse Award from the American Marketing Association, the 1987 Outstanding Marketing
Educator Award from the Academy of Marketing Science, the 1992 American Marketing
Association/Richard D. Irwin Distinguished Marketing Educator Award, the 2002 Society for
Marketing Advances/Elsevier Science Distinguished Scholar Award, and the 2010 Marketing
Management Association Innovative Marketing Award. In 2011, Sage Publications published the
ten-volume set, Legends in Marketing: Shelby D. Hunt. The volumes include 132 of Hunt’s
articles, 41 commentaries on Hunt’s work by distinguished scholars, and interviews of Hunt by
each volume’s editor. The Legends Series Editor is Jagdish N. Sheth, and the editors of the ten
individual volumes are Paul Busch, Jagdip Singh, Roy D. Howell, James R. Brown, Scott J. Vitell,
John R. Sparks, Rajan Varadarajan, Robert M. Morgan, O.C. Ferrell, and Dennis B. Arnett,
respectively. In 2015, Hunt was given the distinction of “AMA Fellow” by the American
Marketing Association. In 2015, the Journal of Marketing, Harold H. Maynard Award was
changed to the “Shelby D. Hunt/Harold H. Maynard Award” by the American Marketing
Association. This award is given each year to the Journal of Marketing article that makes “the
most significant contribution to marketing theory and thought.”
Elina Jaakkola
Elina Jaakkola is Professor of Marketing at Turku School of
Economics, University of Turku, Finland. She specializes in
service research and her current projects focus on topics such
as customer experience and journeys, customer/actor
engagement, and value driven business. Her research has been
published for example in Journal of the Academy of Marketing
Science, Journal of Product Innovation Management, Journal
of Service Research, Industrial Marketing Management,
Journal of Business Research, Journal of Service Management,
and AMS Review. She serves in the Editorial Review Board of
seven prominent journals and has received many awards for her
scholarly activities.Terri Kirchner
Dr. Theresa (Terri) A. Kirchner, Ph.D. is an Adjunct Associate
Professor of Marketing with the Strome College of Business, Old
Dominion University and previously served as a tenured Associate
Professor of Management with the School of Business, Hampton
University. Her research concentrates on strategic management
and marketing of nonprofit arts organizations. She serves on the
Editorial Advisory Boards of Disaster Recovery Journal and Arts
and the Market, and her research has been published in Journal of
Arts Management, Law and Society, International Journal of
Nonprofit and Voluntary Sector Marketing, Arts and the Market,
Journal of the Academy of Business and Economics, European
Journal of Management, and Disaster Recovery Journal.
Her background also includes over twenty-five years of for-profit corporate executive experience
with Thomas J. Lipton, Inc. (Lipton Tea), Bank of America, and Keane Consulting Services, as
well as extensive service on a broad range of nonprofit boards of directors.Her research and pro
bono consulting work focus on strategic management / marketing of nonprofit organizations and
organizational business continuity / resiliency management.
Nina Krey
Dr. Nina Krey is an Assistant Professor of Marketing at Rowan
University. Her research interests include sensation and perception
in value-added consumption experiences, contemporary issues in
wearable technologies, and multi-method research approaches. Nina
has published her research in the Journal of Business
Research, the Journal of Advertising, Internet Research, Computers
in Human Behavior, Journal of Brand and Product Management,
and Journal of Business & Entrepreneurship among others.
Apart of research, Nina Krey is highly involved in the discipline
through her extensive work with the Academy of Marketing
Science (AMS). She currently serves as the VP for Programs for
AMS, as the Managing Editor for the AMSQ Newsletter since 2016, and as a Board of Governor
for the Harold and Muriel Berkman Foundation since 2016.
Her most recent awards and grants include Best Paper in Track for Digital and Social Marketing
at the 2018 AMA Summer Academic Conference and the 2018-2019 Seed Funding Grant by
Rowan University for her project on Framing Augmented Reality Atmosphere. Nina has given
invited presentations, lectures, and workshops on marketing topics and augmented reality in
various countries including France, the U.K., and Germany.Martin Mende
Martin Mende is Professor of Marketing and the Jim Moran
Professor of Business Administration at Florida State University.
His research focuses on consumer-based strategy and
transformative service research and has appeared in the Journal
of Marketing Research, Journal of the Academy of Marketing
Science, Journal of Consumer Psychology, Journal of Service
Research, Journal of Public Policy & Marketing, Journal of
Retailing, Journal of Interactive Marketing, Marketing Letters,
and Journal of Business Research.
Martin serves as Area Editor for the Journal of the Academy of
Marketing Science, Associate Editor for the Journal of Service
Research, Associate Editor for the Journal of Public Policy &
Marketing, and on multiple Editorial Review Boards (e.g., Journal of Marketing). Martin has
taught classes such as Marketing Strategy, Service Marketing, and Retailing. At FSU, Martin has
won college-wide and university-wide teaching awards.
Adam Mills
Dr. Adam J. Mills is Assistant Professor of Marketing and the
Chase Minority Entrepreneurship Professor of Marketing at
Loyola University New Orleans. His research investigates the
engineering of customer experience, with a focus on branding,
service operations and entrepreneurship, and it also extends to
experiential pedagogy and classroom innovation. His work has
been accepted for publication in Journal of Business Research,
Marketing Theory, Journal of Advertising Research, Service
Industries Journal, Business Horizons and Journal of Marketing
Education.
In 2019, he was a finalist for the Association of Collegiate
Marketing Educators AxcessCapon Teaching Innovation
Competition, and he was awarded the TD Canada Trust Distinguished Teaching Award in 2014
and LINKS Simulations MMA Foundation Outstanding Teacher-Scholar Doctoral Student Award
in 2013. He currently serves as the Vice Chair of Scholarly Programs for the American Marketing
Association’s Teaching & Learning Group.David Ortinau
Dr. David J. Ortinau is Professor Emeritus of Marketing at the University
of South Florida (USF). His Ph.D. in Marketing is from Louisiana State
University and was a Doctoral Consortium Fellow at the Thirteenth Annual
AMA Doctoral Consortium, Chicago, Illinois in 1978. His Dissertation
topic empirically investigates the development of Consumers' Post
Purchase Satisfaction within a Cognitive Process Framework. Dr. Ortinau
is an active researcher and writer; his published scholarly contributions
appear in the Journal of the Academy of Marketing Science (JAMS),
Journal of Retailing (JR), Journal of Business Research (JBR), Journal of
Advertising Research (JAR), Journal of Health Care Marketing (JHCM),
Journal of Product and Brand management (JPBM), Journal of Services
Marketing (JSM), Journal of Marketing Education (JME) and others.
In addition, he actively presents his scholarly research at a variety of national and international
professional/educational-based conferences. He is a co-author of marketing research textbooks titled
Marketing Research: In a Digital Information Environment, 4e (2009) and Essentials of Marketing
Research, 5e (2020) both published by Irwin/McGraw Hill. He serves as an editorial board member for the
Journal of the Academy of Marketing Science (JAMS), Journal of Business Research (JBR), and the
Journal of Global Scholars in Marketing Science (JGSMS), Journal of Marketing Theory and Practice
(JMTP), as well as an Ad Hoc reviewer for several other major journal outlets. He has multiple
“Outstanding Editorial Reviewer” Awards from JAMS, JBR, JMTP, and recently served as the JBR Co-
associate editor of Marketing and is a member of JMTP Senior Advisory Board. His scholarly research is
acknowledged both nationally and internationally in the areas of consumer satisfaction and value
evaluations/models; scale measurements; data and sample quality; services marketing and service quality
within selected market segments; marketing education topics/issues specializing on attitudinal, motivation,
and value issues.
Dr. Ortinau's leadership and professional experience is recognized and well respected within the Marketing
Discipline. Past private sector experiences include serving as a Senior MR Analyst/Director position for a
major mid-west marketing research firm and as the V.P. of Marketing for NNO Marketing Consultants,
Inc. Leadership roles include several executive officers’ positions within the Society for Marketing
Advances (SMA); the organization’s 1997 President; Founder and Chairman of Board of the SMA
Foundation; and is a Distinguished SMA Fellow. Furthermore, David been an active AMS member and
conference participant since the early 1980s serving AMS in a wide variety of position such as paper
presenter, reviewer, moderator and panel member on special sessions, AMS Conference co-chair, and
reviewer/judge of several Mary Kay Dissertation Proposal competitions. In addition, David remains
interactive with AMS Doctoral Colloquium, AMS Wine Seminars (with Barry Babin), Meet the Journal
Editorial Reviewers and special sessions on Research Methods as well as writing/publishing journal
articles. David served as one of the Program Co-chair of the 2016 AMS-World Marketing Congress in Paris
France. Received the 2016 Harold Berkman Distinguished AMS Service Award. He is a member of the
AMS Board of Governors. Over the years, he has interacted with many companies in the private sector and
conducted numerous marketing studies on a variety of marketplace topics as well as customer satisfaction
and product-service quality assessment studies. With his expertise acknowledged both nationally and
internationally, he has presented many seminars on research methods, data and sample quality and specific
topics associated with consumer satisfaction and service quality issues. Dr. Ortinau’s teaching interests
include consumer (buyer) behavior, marketing research, methods and measurements, services marketing,
innovativeness of interactive electronic marketing technologies, and marketing management issues.Janna Parker
Dr. Janna Parker is an Assistant Professor at James Madison
University. She received her DBA from Louisiana Tech
University in 2013. Her primary research interests include
retailing, advertising, social media, and hedonic/utilitarian
value.
Dr. Parker’s research has been published in journals such at
Journal of Business Research, Journal of Retailing and
Consumer Services, Journal of Business Ethics and others. She
is on the Editorial Review Board for Journal of Marketing
Education.
This is her 6th year serving on the Executive Council for the Academy of Marketing Science and
currently serves as the Vice President for Engagement. She is a co-author on the forthcoming
Social Media Marketing: A Strategic Approach. She is the recipient of the 2020 O’Hara Leadership
Award from the Direct Marketing Association of Washington Educational Foundation.
Christine Pitt
Dr. Christine Pitt defended her PhD dissertation in April, 2020 at
the Royal Institute of Technology in Stockholm, Sweden. She is an
instructor at Vancouver Community College and Simon Fraser
University in Vancouver, Canada.
She has published peer reviewed articles in journals such as
Industrial Marketing Management, Business Horizons, Journal of
Business Research and Psychology & Marketing. She has also
published in the proceedings and presented at the Academy of
Marketing Science conference, World Marketing Conference and
the Academy of Marketing conference.
Some of her research interests include online word-of-mouth and
automated text analysis tools and their application to marketing
contexts. Christine attended the AMS Doctoral Consortium in May 2019 and benefitted greatly
from the valuable sessions and networking opportunitiesLeyland Pitt
Dr. Leyland F. Pitt is the Dennis F. Culver EMBA Alumni Chair
of Business, Beedie School of Business, Simon Fraser University,
Vancouver, Canada. He has also taught on executive and MBA
programs at major international business schools such as the
Graham School at the University of Chicago, Columbia
University, and London Business School.
The author of over 350 papers in peer-reviewed journals, his work
has been accepted for publication in Journal of Advertising
Research, Journal of Advertising, Information Systems Research,
Journal of the Academy of Marketing Science, Sloan Management
Review, California Management Review, and MIS Quarterly
(which he also served as Associate Editor). In 2002, Leyland Pitt
was awarded the Outstanding Marketing Teacher of the Academy of Marketing Science, and in
2010 he was named the Pearson-Prentice Hall Solomon Marshall Stuart Innovative Marketing
Teacher of the Year. He is a Distinguished Fellow of the Academy of Marketing Science, which
awarded him the Harold Berkman Award for Service in 2017
Kirk Plangger
Dr. Kirk Plangger is an Associate Professor (Senior Lecturer) of
Marketing at the King’s Business School. King’s College, London,
UK. He is marketing management researcher specializing in
consumer led digital marketing strategy with a PhD in consumer
behavior and marketing strategy at Simon Fraser University in
Vancouver, Canada.
His research explores how digital technologies mediate and
change the buying process and how organizations should address
these technologies. Dr Plangger uses this knowledge of buying and
technology in all the modules he teaches including marketing
strategy, digital marketing and consumer behavior and challenges
his students to constantly apply academic concept to practical challenges. He is also the Director
of the Executive MSc in International Marketing program. Dr Plangger has published in journals
such as the Industrial Marketing Management, Journal of Business Research, Journal of
Advertising Research, Journal of Strategic Information Systems, AMS Review, Business Horizons,
British Dental Journal, and Service Industries Journal.
His research has been funded in the past by the UK Engineering and Physical Sciences Research
Council (EPSRC), British Academy, UK Innovate, the Social Science and Humanities Research
Council of Canada (SSHRC). He holds editorial review board positions for the Journal of Business
Research, Journal of Advertising, Journal of Advertising Research, Business Horizons, and the
Marketing Education Review. He also acts as an ad-hoc reviewer for a number of academic
marketing, business, and psychology journals and conferences.Linda Price
Dr. Linda L. Price is Philip H. Knight Chair and Professor of
Marketing at University of Oregon. Linda combines qualitative
and quantitative methodologies to examine consumer and
collective identity, adaptation, social influence and network
interactions with applications for services marketing, brand
relationships, and customer experiences.
She has published books, chapters and over 40 referred articles
in leading journals such as Journal of Consumer Research,
Journal of the Academy of Marketing Science and Journal of
Marketing that have garnered nearly 19,000 citations (h-index
45), over 7,000 of these citations are to work co-authored with former doctoral students.
Linda has taken a leadership role in marketing and consumer research serving on numerous
editorial boards, policy boards, foundations, conference program committees and has co-chaired
several conferences and doctoral symposiums. She served as President of ACR, President of AMA
Academic Council, and currently serves as Editor of JCR. She has received many honors for a
lifetime of mentoring and scholarship, including ACR Fellow, AMA Fellow, AMS Cutco/Vector
Distinguished Educator, and CBSIG Lifetime Achievement Award.
Marko Sarstedt
Marko Sarstedt is a chaired professor of marketing at the Otto-
von-Guericke-University Magdeburg (Germany) and an adjunct
professor at Monash University Malaysia. His main research
interest is the advancement of research methods to further the
understanding of consumer behavior.
His research has been published in Nature Human Behavior,
Journal of Marketing Research, Journal of the Academy of
Marketing Science, Multivariate Behavioral Research,
Organizational Research Methods, MIS Quarterly, and
Psychometrika, among others.
Marko has been named a member at Clarivate Analytics’ Highly
Cited Researchers List, which includes the “world’s most impactful scientific researchers.”Maura Scott
Maura L. Scott (Ph.D. Arizona State University) is the Persis E.
Rockwood Professor of Marketing at Florida State University. She
is interested in consumer behavior research at the intersection of
consumer and societal well-being, public policy, and services
marketing. Her research has been published in leading journals
including the Journal of Marketing Research, Journal of Consumer
Research, Journal of Consumer Psychology, Journal of the Academy
of Marketing Science, Journal of Public Policy & Marketing,
Journal of Retailing, Journal of Service Research, Journal of
Economic Psychology, and Appetite, among others.
Maura is the Joint Editor-in-Chief of the Journal of Public Policy &
Marketing (JPP&M). She also serves as Associate Editor at the
Journal of Consumer Research and Area Editor at the Journal of the Academy of Marketing
Science. She has also served as Associate Editor for the Journal of Marketing and JPP&M. She
serves on the Editorial Review Boards of Journal of Marketing Research and Journal of Consumer
Psychology. Maura is the president-elect designate for the AMA Academic Council and she serves
on the ACR Board of Directors.
Maura has taught undergraduate consumer behavior, marketing management, marketing
principles, and marketing strategy, she has also taught doctoral seminars in consumer behavior
theory and consumer behavior research methods. Prior to her academic career, she held marketing
positions at 3M Company, Dial Corporation, and Motorola.
Jagdish Sheth
Jagdish N. Sheth is Charles H. Kellstadt Professor of Business
in the Goizueta Business School at Emory University. He is
globally known for his scholarly contributions in consumer
behavior, relationship marketing, competitive strategy, and
geopolitical analysis. Professor Sheth has over 50 years of
combined experience in teaching and research at the University
of Southern California, the University of Illinois at Urbana-
Champaign, Columbia University, MIT, and Emory University.
Dr. Sheth is a recipient of the 2020 Padma Bhushan Award for
literature and education, one of the highest civilian awards given
by the Government of India. He is also a Fellow of the Association of Consumer Research (ACR);
Fellow of the American Psychological Association (APA); Fellow of the American Marketing
Association (AMA); Distinguished Fellow of the Academy of Marketing Science (AMS); and a
Distinguished Fellow of International Engineering Consortium. Dr. Sheth is the recipient of an
Honorary Doctorate in Science, awarded by the University of Illinois at Urbana-Champaign
(2016), and Honorary Doctorate of Philosophy, awarded by Shiv Nadar University (2017). He is
the recipient of all four top awards given by the American Marketing Association (AMA).
Dr. Sheth has been on the board of several companies including Norstan, Pacwest-Telecom,
Cryocell International, Shasun Drugs and Chemicals, and WIPRO Limited. Over the 50 years, hehas been advisor to numerous companies including Whirlpool, Motorola, Texas Instruments, Cox
Communications, Rockwell International, AT&T, Bellsouth, WIPRO Consumer Care, Aditya
Birla Group, L.M. Mittal (Avanta), E&Y, Square D, Ingram Micro, Hughes Corporation, and
others. This has included mergers and acquisitions as well as strategic positioning or repositioning
of the company.
His Rule of Three book has been the foundation for investment bankers and policy makers with
respect to industry consolidation including horizontal mergers and acquisitions. Professor Sheth
has authored or coauthored more than three hundred papers and several books including Clients
for Life (2000), The Rule of Three (2002), Tectonic Shift (2006), Self-Destructive Habits of Good
Companies (2007), Firms of Endearment (2007), Chindia Rising (2011), The 4 As of Marketing
(2012), Breakout Strategies for Emerging Markets (2016), The Sustainability Edge (2016), and
Genes, Climate and Consumption Culture: Connecting the Dots (2017). His autobiography, The
Accidental Scholar (2014), has inspired others in the areas of education and academic
entrepreneurship. Professor Sheth has been advisor to the Government of Singapore in
repositioning the nation for the future. He has also been the policy advisor to the U.S. Government
about the future of the telecommunications industry.
Dr. Sheth is the Founder of Center for Telecommunications Management (CTM) at University of
Southern California (USC) which has now become an Institute. He is also Founder and Chairman
of India, China, and America (ICA) Institute which analyzes the trilateral relationship and its
impact on geopolitics, security, trade, and investment.
Professor Sheth and his wife, Madhu Sheth, have established the Sheth Family Foundation to
support several charities in India and in the United States. They have also established the Madhuri
and Jagdish Sheth Foundation to support scholars and scholarship in the field of marketing. The
Sheth Foundation supports the AMA-Sheth Foundation Doctoral Consortium, hosted annually by
different universities. It also supports research in emerging fields through AMA, ACR, AMS, and
AIB. Finally, Professor Sheth is the Founder and Chairman of the Academy of Indian Ma hip
among Indian scholars in marketing and management.
Dave Stewart
David W. Stewart is President’s Professor of Marketing and
Business Law at Loyola Marymount University. His research has
examined a wide range of issues including marketing strategy, the
analysis of markets, consumer information search and decision
making, effectiveness of marketing communications, public
policy issues related to marketing and methodological approaches
to the analysis of marketing data.
He is a past editor of the Journal of Marketing, the Journal of the
Academy of Marketing Science and the Journal of Public Policy
and Marketing. He recently concluded a term as Vice President
for Publications for the American Marketing Association. Dr.
Stewart has previously held faculty appointments and various
administrative roles at Vanderbilt University, the University of Southern California, and the
University of California, Riverside. He is the author of more than 300 published articles, chapters,
and proceedings contributions and has authored or edited more than 20 books.Brian Vander Schee
Brian A. Vander Schee (PhD - University of Connecticut, DBA -
University of Wisconsin - Whitewater) is Clinical Associate
Professor of Marketing at Indiana University, Kelley School of
Business - Indianapolis. His research interests include digital
marketing, social media branding, consumer engagement, online
complimenting behavior, and innovations in marketing education.
His research has appeared in Journal of Research in Interactive
Marketing, Journal of Marketing Education, Journal of Marketing
for Higher Education, Marketing Education Review, Services
Marketing Quarterly, and Journal for Advancement for Marketing
Education.
He has taught at the university-level for over 18 years. National teaching awards include American
Marketing Association Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative
Excellence in Marketing Education, Academy of Marketing Science Lamb-Hair-McDaniel
Outstanding Marketing Teacher Award, Society for Marketing Advances St. Mary’s University
Distinguished Teaching Competition Winner, Society for Marketing Advances Pride-Ferrell
Cengage Learning Innovations in Teaching Competition Winner, Marketing Management
Association Hormel Foods Master Teacher Award, and Association for Collegiate Marketing
Educators AxcessCapon Teaching Innovation Competition Winner.
He is the former editor of Marketing Education Review; he served as the President for the American
Marketing Association Collegiate Chapters Council and is the former President and current
Executive Director of the Marketing Management Association. He is a fellow of the Marketing
Management Association and the Direct Selling Education Foundation.
Gianfranco Walsh
Gianfranco Walsh (walsh@uni-jena.de) is a professor in the faculty
of economics and business administration of Friedrich-Schiller
University Jena (Germany). He received his MPhil from Manchester
School of Management, UMIST (UK) and PhD and Habilitation
degree from the Leibniz University of Hannover, Germany.
His work has been published in, among others, Academy of
Management Journal, British Journal of Management, European
Management Journal, Information & Organization, Information
Systems Frontiers, International Journal of Electronic Commerce,
Journal of the Academy of Marketing Science, Journal of Business
Research, Journal of Consumer Psychology, Journal of Interactive
Marketing, Journal of International Marketing, Journal of Service
Research, and Psychology & Marketing. He sits on several editorial review boards.
In 2019, Gianfranco was ranked in the Top 1% of more than 2,600 business administration and
management professors from Germany, Austria and Switzerland (rank 15). The assessment was
conducted by "Wirtschaftswoche", Germany's leading business magazine, and was based on an
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