2021-2022 Resource Guide - POWERED BY - Dimension Mill
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POWERED BY 2021-2022 Resource Guide
TIMELINE & IMPORTANT DATES
9/15 & 16 Kick-off and Big Idea
9/29 & 30 Market Research
9/30 ALL STUDENTS MUST BE REGISTERED FOR MAVERICK CHALLENGE
2 WEEK BREAK FOR FALL BREAK & INNOVATION WEEK @ THE MILL
10/20 & 21 Marketing
11/3 & 4 Funding & Financials
11/8 3 MINUTE VIDEO & EXECUTIVE SUMMARY DUE
11/16 FEEDBACK ON VIDEO & SUMMARY DUE TO STUDENTS
11/17 & 18 Business Plan Essentials
12/1 & 2 Presentation Skills & Final Steps
12/10 5 MINUTE VIDEO DUE & LESSONLY COMPLETE
1/21 Feedback & Winners from each school announced (3 from each school)
2/5 Monroe County HS Pitch Competition & Celebration (1 Winner announced)
2/19 Maverick Challenge Finals Competition
STUDENT INFORMATION
Step 1: Students register for the Maverick Challenge online.
Step 2: Students are assigned the Maverick Challenge online curriculum via Lessonly.
Step 3: Students review the Maverick Challenge rules and guidelines (below or posted in the online
curriculum on Lessonly). Students also review their county’s timeline and use the pacing guide
on Lessonly to plan ahead for deadlines.
Step 4: Students complete the online curriculum by the stated regional deadline.
Step 5: Students complete deliverables based on their county deadlines and work with their teacher(s)
and/or county coordinator for assistance. Teacher(s) and/or the county coordinator will
communicate how students should submit deliverables.
A couple tips for a successful registration:
1. The email you sign up with is the email that you will need to monitor for any Lessonly account info.
You can use your school email or personal email, whichever you prefer.
2. Please check for typos in your email address!
3. You will need to click “Next” on the registration page until you see a green bar across the top of your
screen stating that your registration is complete.
RULES & GUIDELINES
The following are a listing of rules for the Maverick Challenge:
1. All participants of the Maverick Challenge must be a high school student in Bartholomew, Brown,
Dearborn, Jackson, Jennings, Monroe, Ripley, or Scott Counties (or another participating county).
2. Participants must register for the Maverick Challenge by the September 30!
3. Participants may compete individually or as a team. If participating as a team, no more than three
students may be on a team. Teams may consist of students from different high schools located within
their participating county.
4. The business idea can be for a product, service, platform, or system.
5. Teams moving beyond the first round should demonstrate that customer validation has been
completed.
6. In order to be eligible for the grand prize, participants of the Maverick Challenge should complete the
following deliverables (if applicable) in their county:
Pitch
Round 1: Plan
Round 2: Present
Round 3: Present
Mentor Q&A
Maverick Challenge Online Curriculum
** Please see the next section of this guide, “Entry Components”, for
details regarding the requirements listed above.
7. All teams MUST submit their deliverables by the due date stated by their county of participation.
Failure to do so will result in disqualification from the Maverick Challenge. Please refer to your
county’s timeline and review any additional rules set by your county.
8. Participants MUST read and agree to the rules of the Maverick Challenge. Failure to do so will result
in disqualification from the competition.
9. While there are criteria and scoring guides for the judging of the business plans, all decisions made
by the judging panel are final.
10. Please note that these rules may be subject to change at both the local/county and regional level.ENTRY COMPONENTS
The following is a listing of items students MUST turn in and/or complete as part of the Maverick
Challenge:
1. Pitch: (Local Round) 3 minute video and 1 page Executive Summary
The Executive Summary should:
- Explain the purpose of the business
- Tell what the business will provide (product/service/platform/system)
- Provide a description of the market
- Share the competitive advantage
- Describe funding sources
2. Round 1: Plan - (Local Round) 5 minute video and up to 10 slides; 10 teams per county advance to
Round 2
The Round 1 video should:
- Contain all items from previous round
- Describe the market opportunity
- Share the profitability
- Display professionalism
- Be an organized presentation
3. Round 2: Present - (Local Round) 10 minute in-person presentation and up to 20 slides; 1 team per
county advances to Round 3
The Rounds 2 & 3 presentations should:
- Contain all items from previous rounds
- Demonstrate business etiquette
- Include customer validation
4. Round 3: Present - (Regional Round) 10 minute in-person presentation and up to 20 slides
5. Mentor Q&A: (Local & Regional Requirement) Students must show at least three proofs of contact
with mentors. These may include business cards or copies of communication with mentors. Mentors
can be members of the community, teachers, professors, business owners, etc.
6. Maverick Challenge Online Curriculum: (Local & Regional Requirement) Students must complete
ALL lessons, tests, and surveys included in the Maverick Challenge Online Curriculum by the stated
deadline. Students/teams who do not complete the curriculum by the deadline will be disqualified
from the Maverick Challenge. The curriculum is housed on Lessonly, and the Maverick Challenge
Coordinator will provide all participants, teachers, and county coordinators login information.The Maverick Challenge Entry Components & Process
Pitch Round 1: Plan Round 2: Present Round 3: Present
(Local Round) (Local Round) (Local Round) (Regional Round)
3 minute video 5 minute video 10 min. in-person 10 min. in-person
1 page Executive Summary Up to 10 slides presentation & up to 20 slides presentation & up to 20 slides
Executive Summary should: Round 1 video should: Rounds 2 & 3 presentations
- Explain the purpose of the - Contain all items from should:
business previous round - Contain all items from
- Tell what the business will - Describe the market previous round
provide (product, service, opportunity - Demonstrate business
platform, or system) - Share the profitability etiquette
- Provide a description of the - Display professionalism - Include customer validation
market - Be an organized
- Share the competitive presentation
advantage
- Describe funding sources 10 teams per county advance 1 team per county advances Overall winners announced at
to Round 2 to Round 3 competition
Mentor Q&A (Local & Regional Requirement) Online Curriculum (Local & Regional Requirement)
- At least 3 proofs of contact with mentors - Curriculum housed on Lessonly
- Proofs may be business cards or copies of communication with - Students must complete all lessons, tests, & surveys included
mentors in curriculum by the stated deadline.
- Mentors are members of the community, teachers/professors, - Failure to complete Maverick Challenge Online Curriculum will
business owners, etc. result in disqualification from the competition.
Check your county’s timeline for deadlines and review The Maverick Challenge Resource Guide for complete rules & guidelines.
March 2020JUDGING CRITERIA
Judges in the Maverick Challenge will be scoring the following items:
• Executive Summary
• Professionalism
• Organization
• Market Opportunity
• Profitability
• Customer Validation
• Presentation Skills
• Overall Impact
• Length
In addition to the above, attention to the following details will help:
• Writing Style: Write for your audience - business professionals. Avoid jargon.
• Graphics: Graphics should help tell a story. Use them where they make sense.
• Edit and Re-Edit: Before submitting your presentation, run it by people who will give you
an honest assessment about your idea and how it is presented. Typos, misspellings, and
grammatical errors should be avoided at all costs.
** Complete rubrics and scorecards for each round can be found on the following pages.PITCH SCORECARD
Student(s):
Comments
Presentation Elements Needs Work Good Excellent
Introduction and opening of 1 2 3 4 5
pitch.
Apparent preparation and 1 2 3 4 5
practice.
Appropriate language and 1 2 3 4 5
overall speaking skills.
Enthusiasm and confidence are 1 2 3 4 5
displayed
Executive Summary Needs Work Good Excellent
Purpose of the Business 1 2 3 4 5
Explanation of what the 1 2 3 4 5
business provides
Market Description 1 2 3 4 5
Competitive Advantage 1 2 3 4 5
Funding Sources Explained
1 2 3 4 5
Additional Comments
Evaluator Signature: _______________________________________________________________
The Maverick Challenge
(updated May 2021)
11ROUND 1 - SCORING GUIDE
10-9 8-6 5-3 2-1
Excellent Above Average Fair Below Average
Student(s) displays excellent Student(s) displays a mostly Student(s) displays an Student(s) is consistently
professional demeanor. professional demeanor. attempt at a professional unprofessional and/or
Tone and language is very Tone and language is demeanor, but is disrespectful in demeanor,
Professionalism respectful and body respectful and body unsuccessful. Tone and tone, and language.
language displays language displays some language does not display
confidence. confidence. respect and body language
lacks confidence.
Presentation follows an Presentation follows a Presentation follows a basic Presentation lacks
exceptionally clear and mostly clear and purposeful organization that needs organization. Points/topics
purposeful organization. organization. Each improvement for clarity. are very difficult to follow.
Organization Each point/topic leads to point/topic leads to the next Points/topics do not always
the next to create a to create some flow of flow to the next.
distinguished flow of thought.
thought.
Student(s) displays extensive Student(s) displays partial Student(s) displays little Student(s) displays no
understanding of the understanding of industry understanding of industry understanding of industry
Market venture’s industry and and target market and the and target market and the and target market and the
Opportunity target market and the role role the venture will play in role the venture will play in role the venture will play in
the venture will play in it. it. it. it.
Presentation includes Presentation includes some Presentation includes very Presentation does not
detailed explanation of how discussion of the venture’s little discussion of the include discussion of the
Profitability the venture is financially profitability, but is not well venture’s profitability with venture’s profitability.
and independently detailed. little or no detail.
profitable.
Presentation is unique and Presentation is somewhat Presentation conveys few Presentation does not exude
memorable, and student(s) memorable and unique and memorable qualities and any memorable or unique
Overall Impact shows enthusiasm for the student(s) shows some student(s) lacks enthusiasm qualities and student (s) lack
venture that adds to the enthusiasm for the venture. for the venture. enthusiasm entirely.
overall persuasiveness.
5 pts 4 pts 3 pts 2 pts 1 pt 0 pts
Length 4:45 - 5:15 5:16 - 5:30 5:31 - 5:45 5:46 - 6:00 6:01 - 6:15 6:16 or longer
(Presentation or or or or Less than 3:44
falls between the 4:30 - 4:44 4:15 - 4:29 4:00 - 4:14 3:45 - 3:59
lengths listed.)
The Maverick Challenge
(updated May 2021)
12ROUND 1 - JUDGING SCORECARD
Student/Team Name:_____________________________________________________________________________
Professionalism /10
Organization /10
Market Opportunity /10
Profitability /10
Overall Impact /10
Length /5
TOTAL /55
Feedback for student (s):
Criteria is the same or similar as used for the Ball State University “Innovate WithIN” competition.
The Maverick Challenge
(updated May 2021)
13ROUNDS 2 & 3 - SCORING GUIDE (Local & Regional Finals)
10-9 8-6 5-3 2-1
Excellent Above Average Fair Below Average
Student(s) displays excellent Student(s) displays a mostly Student(s) displays an Student(s) is consistently
professional demeanor. professional demeanor. attempt at a professional unprofessional and/or
Professionalism Tone and language is very Tone and language is demeanor, but is disrespectful in demeanor,
respectful, and body respectful, and body unsuccessful. Tone and tone, and language.
language displays language displays some language does not display
confidence. confidence. respect, and body language
lacks confidence.
Presentation follows an Presentation follows a Presentation follows a basic Presentation lacks
exceptionally clear and mostly clear and purposeful organization that needs organization. Points/topics
Organization purposeful organization. organization. Each improvement for clarity. are very difficult to follow.
Each point/topic leads to point/topic leads to the next Points/topics do not always
the next to create a to create some flow of flow to the next.
distinguished flow of thought.
thought.
Student(s) displays Student(s) displays partial Student(s) displays little Student(s) displays no
Market extensive understanding of understanding of industry understanding of industry understanding of industry
Opportunity the venture’s industry and and target market and the and target market and the and target market and the
target market and the role role the venture will play in role the venture will play in role the venture will play in
the venture will play in it. it. it. it.
Presentation includes Presentation includes some Presentation includes very Presentation does not
Profitability detailed explanation of how discussion of the venture’s little discussion of the include discussion of the
the venture is financially profitability, but is not well venture’s profitability with venture’s profitability.
and independently detailed. little or no detail.
profitable.
Customer Student(s) has validated Student(s) has customer Student(s) has some Student(s) has no customer
Validation their venture with customer feedback but has not customer feedback and has feedback or validation.
feedback and implemented implemented. not yet implemented.
those ideas.
Student(s) has dressed Student(s) has partially Student(s) has little Student(s) was poorly
appropriately and demonstrated understanding of business dressed and showed no
Presentation demonstrates a clear understanding of business etiquette. business etiquette.
understanding of business etiquette, but has not
Skills
etiquette (handshake, mastered the skills.
business attire, eye contact,
etc.).
Presentation is unique and Presentation is somewhat Presentation conveys few Presentation does not
Overall Impact memorable, and student(s) memorable and unique, and memorable qualities, and exude any memorable or
shows enthusiasm for the student(s) shows some student(s) lacks enthusiasm unique qualities, and
venture. enthusiasm for the venture. for the venture. student(s) lacks enthusiasm
entirely.
10 pts 8 pts 6 pts 4 pts 2 pts 0 pts
Length 9:30 - 10:30 10:31 - 11:00 11:01 - 11:30 11:31 - 12:00 12:01 - 12:30 12:31 or longer
(Presentation falls or or or or 7:29 or less
between the 9:00 - 9:29 8:30 - 8:59 8:00 - 8:29 7:30 - 7:59
lengths listed.)
The Maverick Challenge
(updated May 2021)
14ROUNDS 2 & 3 - JUDGING SCORECARD (Local & Regional Finals)
Student/Team Name:__________________________________________________________ Round: 2 3
Judge Name: ________________________________________________________________
Professionalism /10
Organization /10
Market Opportunity /10
Profitability /10
Customer Validation /10
Presentation Skills /10
Overall Impact /10
Length /10
TOTAL /80
Feedback for student (s):
Criteria is the same or similar as used for the Ball State University “Innovate WithIN” competition.
The Maverick Challenge
(updated May 2021)
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