2020 Pony Express Council Popcorn Virtual Workshops
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2020 Pony Express Council Popcorn
Virtual Workshops
• Purpose: Share the 2020 Product Sale plan and facilitate unit preparation
for a successful fundraiser in 2020… we are changing lives by
empowering our Scouts to raise more funds to have an even better
program! There are several changes with the 2020 sale to share.
• What are YOUR SCOUTS’ goals in Scouting? Success requires a VISION
for a great Scouting program, which requires a financial GOAL, followed
up by a WELL-EXECUTED PLAN using the available tools, time,
leadership, enthusiasm, and effort. Scouts who take the time and effort
connect with customers and share their goals have the most success.
Great Program, Funded Through
Popcorn!
2019 Pony Express Council Sale
Results
District 2017 Sales 2018 Sales 2019 Sales
Loess Hills $173,202 $180,189 $223,368
Grand River Trails $96,976 $95,996 $104,166
Lewis and Clark $113,256 $109,438 $110,383
Council Totals $383,669 $385,629 $437,917
Figures include all sales including online sales and military donations.
Each district had sales growth in 2019!
2019 Top Selling Units by District
District Top Selling Pack Top Selling Troop
Loess Hills Pack 60, Savannah Troop 190, Maryville
$33,514 $32,369
Grand River Trails Pack 249, Cameron Troop 87, Cameron
$27,950 $11,900
Lewis and Clark Pack 117, Hiawatha Troop 10, St. Joseph
$28,609 $4,987
2019 Top Selling Pony Express
Council Scouts
District Unit Scout Total Sales
Loess Hills Pack 30 Maggie Crouse 10155.89
Lewis and Clark Pack 259 Spencer Schultz 5501
Lewis and Clark Pack 117 Alivia Boyles 4220.03
Loess Hills Pack 30 Elisha Alexander 3580.54
Lewis and Clark Pack 259 Brycen Bauman 3579
Loess Hills Pack 30 Ayden Alexander 3185.54
Grand River Trails Troop 87 Cody Terhune 3181.37
Loess Hills Troop 60 Luke Freeman 3142.92
Loess Hills Pack 60 Garrett Duckworth 3046
Loess Hills Troop 74 G Joslin Ungles 2846.1
Total 42438.39
18 Scouts sold $2,500 or more in
2019, up from 14 Scouts in 2018
The top 3 selling Scouts in the nation
in 2019 sold $55,840, $45,281, and
$37,167.
2019 $1,000+ Sellers Club
130 Scouts in 2019, vs 92 in 2018, sold $1,000 or more to qualify for the
Spin N’ Win Party at East Hills Shopping Center! Every Scout was
represented at the party! 11 girls sold $1,000 or more, up from 7 the prior
year!!!
These 130 Scouts sold $209,168,
up from $142,848 sold by the 92
Scouts in 2018..
53 of these Scouts sold $1,500 or
more to earn Amazon gift cards, up
from 31 at that level in 2018.
Trails End App Results 2019 The Trails End App allows Scouts to process credit cards with no fee, and allows units, parents, Scouts, and the Council to track sales and inventory in real time. Miscellaneous military donations allow customers to support Scouts and the military even if they don’t want product, and these can be in any amount. In 2019, 23 Scouts earned Best Buy $100 gift cards for the Wagon Sale Blitz incentive. 618 Scouts recorded an app or online sale. $357,000 out of $438,000 in total sales was recorded through the app in 2019.
2019 Best Selling Products 1) Unbelievable Butter… sold $73,660 2) Regular Caramel Corn… sold $51,444 3) Caramel with Nuts… sold $46,260 4) Kettle Corn… sold $39,800 5) White Cheddar… sold $37,500 6) Salted Caramel… sold $35,400 7) Choc. Car Crunch… sold $34,175 8) Cheese Lovers Box… sold $24,510 9) Popping Corn… sold $22,130 10)Chocolate Lovers Collection Tin… sold $18,960 Categories of focus that have continued to grow: 1) Military Donations… sold $25,212… up from $18,380 in 2018 2) Online Sales… $23,071… up from $15,463 in 2018
Military Donations Delivered to
Local Military and Veterans in 2019
Local Scouts and leaders helped
distribute to:
• MO Veterans Home in Cameron
• Kansas National Guard in Hiawatha
• MO National Guard in Maryville
• 139th Airlift Wing at Rosecrans
2020 Key Sale Dates
• The Trails End App launches for all Scouts on 6/17 and is available for all Scouts to begin
Direct to Consumer (online) sales and wagon sales. All direct to consumer online sales from
7/1 – 8/15 earn your unit a bonus of 5 % on those sales in the form of an Amazon card
sponsored by Trails End.
• Online Unit Kernel Registration/Commitments Due by 6/30
• All key unit popcorn volunteers are encouraged to register online so they can stay
informed of sale updates… this is especially important for 2020 as our ordering dates are
earlier than ever before
• ALL Early/Pre-sale unit popcorn orders (Show and Sell), with a 2020 policy of NO
RETURNS, are due in the system NO LATER THAN 7/31 and will be distributed 8/20-
21 from the St. Joseph warehouse.
• On Wednesday, August 5 at 6:30 p.m. there will be a voluntary in-person adult
leader popcorn training at the Camp Geiger Dining Hall. This is where units can
pick up their sales packets with order forms and other support materials, learn
about how to fully utilize the Trails End App and Online Direct features, and get any
popcorn-related questions answered. This is in place of the previously scheduled
boot camp.More 2020 Key Sale Dates Units should prepare to hold a fun kickoff during August or early September for their Scouts and parents. Be sure to have some unit-level incentives and be ready to share unit goals and the vision for the sale. Parent letters and handouts are encouraged. Units wanting to replenish their popcorn supplies will be able to do so, but the Council’s supply of extra popcorn will be limited. Any unit that would like to restock will be required to have sales tracked in the Trails End App AND pay at least 50 % of the net balance of all previously checked out popcorn to be eligible for more product. The big focus in 2020 is online/direct to consumer sales. Final Orders Due to in the online System to the Council by 10/19. Order Pickup at District Sites November 5-6. Final Order Payments Due to Council by 11/27 Scouts help distribute military donations in late November/early December Spin ‘N Win Party at East Hills on 12/13
2020 Unit Commissions 27 % is the base commission for all units plus the Council pays the cost of the Trails End Rewards Program for your Scouts. Up to 4 % Unit Bonus Commission: • 2 % AUTOMATIC for a unit participating in the 2020 popcorn sale with on time payments • 2 % for an increase in unit total sales over 2019 (all sales including online, show and sell, and take order/wagon sales). All online sales in 2020 earn 35 % unit commission. Payments applied to unit invoices within a few days of the order. Trails End is expanding the online product lineup with “Direct to Consumer” traditional items for 2020.
2020 Traditional Product Lineup Small Caramel Corn- $12 Popping Corn Jar (clear plastic jar, 33 % increase in volume)- $15 Pre-Popped Unbelievable Butter- $15 White Cheddar- $20 NEW- Blazin’ Hot Popcorn- $20 Salted Caramel- $25 Cheese Lovers Collection Box- $35 (1 big bag Blazin’ Hot and 1 big bag White Cheddar) American Heroes Donations- Miscellaneous, $30, and $50 options through the app, as well as online sales options. Online product mix will vary and will include Unbelievable Butter (while supplies last) and chocolate products, as well as the traditional products.
TRAIL’S END APP
Key Benefits
• Free Credit Card Processing - Paid by Trail's End
• Real-time tracking and reporting of sales, inventory and
storefront registrations
• Families can turn in cash payments via credit card
• System-calculated Scout sales for easy Trail's End Rewards
ordering
• Take Online Direct orders in the app as way to fundraise while
social distancing
Proven Results
• Used by over 14,500 units & 160,000 Scouts
• Over 10% growth for units that recorded more than 75% of sales
in the app in 2019
• Credit Card transactions averaged 27% higher than cash
Text APP to 62771 to download the App.
Text APPGUIDE to 62771 to download the App Quick Start Guide.TRAIL’S END APP
Only Scout accounts can log into the app. Leader accounts will not allow access.Online Direct
$35 Chocolatey Caramel $30 Chocolatey Caramel $30 Dark Chocolate $25 Salted Caramel $25 Unbelievable Butter
Crunch Tin Crunch Salted Caramels Popcorn 12pk
$20 White Cheddar $20 Blazin’ Hot $15 Unbelievable Butter $15 Popping Corn $10 Caramel Corn
Popcorn Popcorn Popcorn Jar
Customers pay shipping: $7.99 plus $.99 per additional item (bundles of 2 are $8.98; bundles of 3 are $9.97). Products & pricing subject to availability and change.Online Direct
$70 Chocolate Lover’s Tin $65 Chocolate Lover’s Bundle $35 Cheese Lover’s Bundle
• (2) Dark Chocolate Salted Caramels • (2) Dark Chocolate Salted Caramels • (1) White Cheddar Popcorn
• (1) Chocolatey Caramel Crunch • (1) Chocolatey Caramel Crunch • (1) Blazin’ Hot Popcorn
Customers pay shipping: $7.99 plus $.99 per additional item (bundles of 2 are $8.98; bundles of 3 are $9.97). Products & pricing subject to availability and change.TRAIL’S END REWARDS
New in 2020
• Points based Rewards system encouraging Scouts to
sell more with Online Direct and with credit cards
• With changes to the way they sell, Scouts can earn
more Rewards faster!REGISTER YOUR UNIT
TRAIL’S END REWARDS
Why do Scouts love Trail’s End Rewards?
• Earn double points with Online Direct
• Bigger prizes
• Millions of choices on Amazon.com
• Get prizes faster
• Delivered to their door
Why do Leaders love Trail’s End Rewards?
• The Trail’s End leader portal is a one-stop shop for everything, including
Rewards ordering.
• Orders are tracked automatically for leaders when Scouts sell with the app
and online.
• It’s easy to communicate and manage because face-to-face and online sales
count towards Rewards.
• Trail’s End helps train and motivate Scouts through the App.TRAIL’S END WEBINARS Text WEBINAR to 62771 to Register! Text KICKOFF to 62771 to get the Unit Kickoff Powerpoint Template for YOUR unit
TRAIL’S END FACEBOOK
Text FACEBOOK to 62771 to join!START SELLING EARLY
Reasons to Start Selling in July & August
• Uncertainty of COVID-19 return
• Trail’s End Online Direct unit promotion:
• Earn 5% of Online Direct sales as an Amazon.com gift card – Jul 1-Aug 15
• Unit must be registered by August 15, 2020 to qualify.
• Scout Online Direct Entrepreneur Challenge
• The first 200 Scouts to hit the goal of $2,500 in Online Direct sales from
July 1 – August 15 will receive an additional $200 Amazon.com Gift Card, and a
digital certificate celebrating their accomplishment. To help Scouts explore new ways
of selling Online Direct and think outside the box, Scouts selling in July and August
will receive exclusive access to training and webinars from experts in business,
marketing, and ecommerce.2020 Council Incentives Overview
These are In Addition to the TE Rewards Program:
• $100 Military Donation Patch- Please submit all donations collected through the
popcorn fundraiser as military donations. Can pool smaller donations to reach the $30
and $50 levels.
• $1,250+ Sellers Club- Spin ‘N Win Party Admission for 12/13, $100 Camp Discounts,
and extra Amazon cards starting at $1,500
• Sponsored by Trails End:
• Trail’s End Scholarship- This program has been frozen to Scouts who have already
qualified… Scouts who are already in the program
get 4 % of their 2020 and 2021 sales put into their scholarship accounts.Questions or Discussion? Thank you all for attending and starting the 2020 sale off strong!!!
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