2020 MEDIA PACK - RCI Magazine
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MEDIA PACK 2020
WELCOME TO THE UK’S MOST POPULAR
AND INFORMATIVE ROOFING, CLADDING
& INSULATION MAGAZINE
RCI magazine launched in 1980 and for nearly 40 years has served the roofing, cladding and
insulation sector, delivering the information and insight its professionals need.
However, a brand like RCI does not retain its leading position by staying still. It does it by listening to
its readers, understanding its markets and shaping its content accordingly. RCI surveyed its readers
to ensure it is delivering what the industry needs. The results were conclusive and can be found in this
media pack, but some of the highlights are:
■ 100% of RCI readers say the magazine is relevant to their job
■ 84% hold on to their copy
■ 87% have made a purchasing decision based on what they have read or seen in RCI
This level of engagement is achieved by editorial excellence, coupled with relentless research to
ensure our output is reaching the right people - a fact backed up by the magazine’s ABC audit. These
numbers are heartening, of course, but RCI is not resting on its laurels. This evolution is reflected in
the magazine’s new design, various reader initiatives, and our successful Pitched Roofing Awards now
celebrating its second year, and the recent launch of the Facade Awards UK in May.
This makes RCI the ideal platform to for all your marketing requirements.
TONY BROWN Sales Director
We’ve been
advertising with
RCI for a very
long time. It’s the
leading magazine
in our industry and
we find it a very
effective tool to
reach our target
market. We believe
it has played an
important part in
our growth and
brand recognition
in recent years.
BEN POWER
Guttercrest
© projects_s - stock.adobe.com
Editorial Quality Meeting the needs of the roofing, cladding and insulation sectors Widely regarded as the leading technical publication serving the roofing, cladding and insulation sectors of the industry, RCI delivers an unrivalled breadth of practical, informative and engaging editorial coverage for roofing contractors and roofing merchants. A must-read for those at the sharp end, the RCI editorial team is regularly in contact with the market, learning about ongoing developments in the industry to inform its readers about the latest news, product innovations, advice on installation best practice and legislation updates, as well as engaging comments from industry experts. In addition to the printed version, the RCI brand also incorporates www.rcimag.co.uk, which provides an outlet for up-to-the- minute industry news and exclusive content in the form of technical articles. Combined with a weekly newsletter, Roofzine, RCI is a highly regarded multi-platform brand that is delivered in print, online and at live events. NICHOLA FARRUGIA Editor
MISSION
STATEMENT
At the very heart of
the roofing, cladding
and insultation
markets since 1980,
RCI champions best
practice, raises
awareness of safety
issues on-site and
promotes business
excellence. RCI
delivers its mixture of
news, views, trends
and product updates
through print, a
weekly newsletter
and its website, as
well as in person at
its ever-relevant and
popular RCI Show, RCI
also acknowledges
© lena_serditova - stock.adobe.com
excellence through
the inaugural Pitched
Roofing Awards
Readers with Purchasing Power
The RCI survey, carried out by Benchmark Research, demonstrates that RCI readers have the authority to make
purchases and that RCI influences how and where their budget is spent.
ANNUAL BUDGET TO SPEND PRODUCTS SPECIFIED IN THE NEXT 12 MONTHS:
47% CLADDING & SHEETING
62% FLAT ROOFING SYSTEMS
68% INSULATION PRODUCTS
55% ROOFING & ROOF VENTS
42% PITCHED ROOFING PRODUCTS
65% FIXINGS & FASTENERS
40% SAFETY & ACCESS EQUIPMENT
38% TOOLS
33% GREEN ROOFS & WALLS
15% SOLAR PV/ THERMAL
■ 66% spend over £100,000 54% RAINWATER SYSTEMS
■ 11% spend £25,000 to £50,000
13% VEHICLES
■ 8% spend £10,000 to £25,000
■ 4% spend £5,000 to £10,000
87%
■ 11% spend less than £5,000
100% find RCI
relevant to
their job
RCI INFLUENCES
BUYING
DECISIONS
have made a purchasing
decision based on information
they have read or seen in RCI
Targeted Readership Profile
© vladimirnenezic - stock.adobe.com
With its quality editorial content and distribution among highly relevant potential customers,
RCI is THE publication for the roofing, cladding and insulation industry.
Companies who want to reach, engage and influence this audience can do so with monthly
print and online digital versions of the magazine, combined with the weekly newsletter, Roofzine,
ensuring we talk to this audience in many different ways, but always with the same authority.
RCI magazine is fully ABC audited. Readers only qualify for a copy of the magazine if they meet our strict terms of control. This tightly controlled
circulation ensures minimum wastage and that your advertising message is reaching and influencing your key prospective customers.
ABC Terms of control: Directors, managers, engineers and other individuals working for roofing contractors and roofing
merchants. Architects and surveyors working in private practice. Also to individuals working in public and private sector
companies and organisations offering roofing, cladding and insulation products and services.
Roofing, Cladding Architects Roofing & Building Housing associations Facility
& Insulation Contractors & Specifiers Merchants /public sector managers
4263 1852 753 680 452
8,000 controlled
magazine
circulation 12 issues
a
year 24,424 pass on
magazine
readership
Multi-platform Marketing www.rcimag.com
Whether you want to educate potential customers about your products, raise the profile of your company,
nurture prospects, generate leads to feed your sales team, or gain ground on your competitors,
RCI provides the most effective route to your future customers, whatever your objectives.
As every campaign is different, we welcome the opportunity to discuss and understand your needs in more detail.
MAGAZINE SOLUS TECHNICAL AWARDS
E-SHOTS GUIDES
SPECIAL
SUPPLEMENTS WEBINARS RESEARCH ONLINE
E-NEWSLETTERS ROUND DIRECT DIRECTORY
TABLES MARKETING
YEAR
SOCIAL EXHIBITION COMPETITIONS PLANNER
5k social
media
community 35,695 unique
website
visitors a year 8,144 read the email
newsletters
(Roofzine)
CATEGORIES
Celebrating installation excellence and product innovation
Best use of a Best use of rainscreen Best use of a timber
composite panel using specialist clad system
system metal, to include
zinc, copper, brass RCI project of
Best use of a the year
rainscreen system Best use of a brick slip
using aluminium cladding system Most sustainable
building
Best use of a Best use of fibre
rainscreen system cement cladding panels Best new build
using stainless project
steel Outstanding The Façade Awards UK rewards excellence in
contribution of Best refurbishment
the year project façade design and promotes the creative and
innovative use of products or materials
www.facadeawardsuk.com
Celebrating & promoting excellence in pitched roofing
The annual Pitched Roofing
Awards is a fantastic event that
brings the sector together for a
luncheon celebration that shines
a light on all the amazing work
and products that serve this
vibrant market.
There are seven sponsorship
opportunities available, to
include Headline Sponsor, Main
Event, Drinks Reception, Host,
Menu, Gallery, and After Drinks,
which provide manufacturers
and suppliers a great opportunity
to support the event and
increase brand awareness.
www.pitchedroofingawards.co.ukYOUR
OK
BUILD BETTER...
S
O
TA
• B
ND •
BOO
www.rcishow.co.uk
D
YO
N
K
A
UR ST
The RCI Show brings together Visitors Purchase interest
8% industries
more than 2500 attendees over
9%
two days. These are drawn from 36%
Manufacturer 56% Flat Roofing Products
the UK’s most powerful and 12%
Roofing & Cladding Contractor 54% Insulation
respected construction journals Specialist Merchant 53% Cladding & Sheeting
and an industry-wide marketing Builder/Developer
41% Pitched Roofing Products
campaign. 35%
Architect/Specifier
41% Roof lights & Roof Vents
37% Fixings & Fasteners
When choosing to exhibit at an 36% Single Ply
event you need to know that it is Reason for 34% Liquid Systems
the right event, at the right time, 30% attending 32% Rainwater Systems
in the right place and you will 71% Networking 31% Green Roofs/Walls
be meeting the right people. No Source/Purchase new products 30% Slates & Tiles
other event in this sector caters 54% 27% Sealants
Education/Training
specifically for this elusive audience Seminars 22% Safety/Access Equipment
19% Plant & Tools
72%
Visitor profile stats 2017 ➤ 19% Solar PV/ThermalFeatures List
JANUARY APRIL JULY NOVEMBER
Cladding & Sheeting Cladding & Sheeting Cladding & Sheeting Cladding & Sheeting
Flat Roofing Flat Roofing Flat Roofing Flat Roofing
Insulation Insulation Insulation Insulation
Pitched Roofing Pitched Roofing Pitched Roofing Pitched Roofing
Rainwater Systems Rooflights & Roof Vents Rooflights & Roof Vents Green / Blue Roofs /
Safety, Working at Fixings & Fasteners Tools & Workwear Walls
Height Rooflights & Roof Vents
Rooflights & Roof Vents MAY AUGUST Tools & Workwear
Cladding & Sheeting Cladding & Sheeting
FEBRUARY Flat Roofing DECEMBER
Flat Roofing
Cladding & Sheeting Insulation Insulation Cladding & Sheeting
Flat Roofing Pitched Roofing Pitched Roofing Flat Roofing
Insulation Safety, Working at Green / Blue Roofs / Walls Insulation
Pitched Roofing Height Fixings & Fasteners Pitched Roofing
Fixings & Fasteners Rainwater Systems
JUNE SEPTEMBER Fixings & Fasteners
MARCH Cladding & Sheeting Cladding & Sheeting
Flat Roofing REGULAR FEATURES
Cladding & Sheeting Flat Roofing
Flat Roofing Insulation Insulation ■ Business & Finance
Insulation Pitched Roofing Pitched Roofing ■ Training & Skills
Pitched Roofing Rainwater Systems Safety, Working at
■ Step-by-Step Guides
Rainwater Systems Green / Blue Roofs / Height
■ Contractor’s Viewpoint
Green / Blue Roofs / Walls
Walls Fixings & Fasteners OCTOBER ■ Interview Q&As
Tools & Workwear Cladding & Sheeting ■ Competitions &
RCI Show Preview Flat Roofing Giveaways
(extra 1,000 copies) Insulation
Pitched Roofing
Rainwater Systems
Fixings & FastenersEasy-trim trusts RCI
to deliver on all its
media platforms,
which is why we
are big advertisers
and sponsors. RCI
magazine continues
to develop and
expand its product
offerings. We
know, by being a
part of this we will
stay ahead of our
competitors.
BECKY
MCGRANAGHAN
easy-trim
© Joe Gough - stock.adobe.comRate Card & Tech Specs MAGAZINE INSERTIONS Double page spread......£2650 Full page................... £1575 Half page.............. £830 Quarter page.....................£500 Quarter strip..................... £600 GENERAL CLASSIFIEDS AND RECRUITMENT Full page .........................£1550 Half page...................£850 Quarter page.......£600 COVER RATES Front cover package......£2605 Gatefold inside front......£2355 Inside front cover.....£1700 Back cover.............£1900 Inside back cover.......... £1600 TRADE LINK 1 x Heading black/white...£310 1 x Heading colour....£355. (more headings available upon request) PRINT TECHNICAL SPECIFICATIONS SIZE TYPE AREA TRIM SIZE BLEED SIZE DPS 265mm x 394mm 297mm x 420mm 303mm x 426mm Full page 265mm x 190mm 297mm x 210mm 303mm x 216mm Half page vertical 265mm x 90mm 297mm x 100mm 303mm x 103mm Half page horizontal 124mm x 190mm 145mm x 210mm 148mm x 216mm Quarter page strip 66mm x 190mm n/a n/a Quarter page vertical 124mm x 90mm n/a n/a
www.rcimag.com
ONLINE
ADVERTISING RATES 4 weeks 8 weeks 12 weeks 24 weeks 48 weeks MECHANICAL SPECS
Leaderboard £1120 £2080 £2880 £5280 £9600 728 pixels wide x 90 pixels high
Skyscraper £1040 £1920 £2640 £4800 £8640 120 pixels wide x 600 pixels high
Mini Skyscraper £800 £1400 £2600 £4500 £8000 120 pixels wide x 300 pixels high
MPU £800 £1400 £2600 £4500 £8000 300 pixels wide x 300 pixels high
News Banner £500 £950 £1300 £2200 £4000 300 pixels wide x 100 pixels high
Large Banner £450 £800 £1400 £2500 £4500 120 pixels wide x 240 pixels high
Medium Banner £350 £600 £1100 £2000 £3500 120 pixels wide x 90 pixels high
Small Banner £480 £800 £960 £1440 £2400 120 pixels wide x 60 pixels high
Website Takeover £1550 £3000 £5500 £7000 £12000 175 pixels wide x 660 pixels high
NOTE: If using animated GIF’s remember to ensure the first frame of the animation contains all the main information that is
wanting to be shown. Animated GIF’s no longer play in versions of outlook of 2007 upwards and only display the first frame of the
animation which is why it’s important to ensure that the first frame contains relevant information. A common trick is to move what
would be the last frame (which would usually contain the information) to the position of the first frame.
ROOFZINE BANNER RATES
ADVERTISING RATES 1 week 4 weeks 8 weeks 12 weeks 24 weeks 48 weeks MECHANICAL SPECS
Leaderboard £450 £1120 £1880 £2480 £4280 £7400 600 pixels wide x 75 pixels high
Skyscraper £425 £1020 £1680 £2180 £3680 £6200 130 pixels wide x 550 pixels high
Button £400 £920 £1480 £1880 £3080 £5000 290 pixels wide x 100 pixels high
All artwork to be supplied as a static jpeg/gif or animated gif. Maximum file size 200kb
12k monthly
visitor
numbers 8,500 unique
website
visitors a year 8K Roofzine
SubscribersKEY CONTACTS TONY BROWN SALES DIRECTOR T: 01732 748059 M: 07979 506896 E: tony.brown@markallengroup.com NICHOLA FARRUGIA EDITOR T: 01732 748 032 E: nichola.farrugia@markallengroup.com LUKE WEBSTER PUBLISHING DIRECTOR T: 01322 221144 E: luke.webster@markallengroup.com www.rcimag.com Roofing, Cladding & Insulation is published by MA Business, Hawley Mill, Hawley Road, Dartford, Kent, DA2 7TJ MA Business is a division of the Mark Allen Group www.markallengroup.com © Ulia Koltyrina - stock.adobe.com
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