2020 MEDIA KIT INSIGHTFUL ENTERTAINING GLOBAL - WestJet Magazine
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ME
WESTJETMAGAZINE.COM
2020 MEDIA KIT
INSIGHTFUL ENTERTAINING GLOBAL
WESTJETMAGAZINE 2020 MEDIA KIT
WELCOME TO WESTJET
Just as WestJet connects travellers to more than 100 destinations across the globe,
WestJet Magazine brings your message to the intelligent, inquisitive and influential
audience of high-flyers seeking the best the world has to offer.
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ONE -STOP WORLD
Destination itineraries, product reviews, insider perspectives, shopping and dining advice—
WestJet Magazine, along with its digital properties, is where guests of one of North America’s most
beloved and award-winning travel brands turn to for insight.
With spectacular photography, engaging design and expertly told stories,
WestJet Magazine is a trusted resource for travellers seeking destination ideas, product
recommendations and inspiration for doing, seeing and discovering more.
A
CUB ADA COS
HAWAII CAN TA R
PARIS ICA
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WESTJETMAGAZINE 2020 MEDIA KIT
DESTINATIONS
CANADA
Abbotsford Brandon Calgary Charlottetown Comox Cranbrook
Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John
YELLOWKNIFE Fredericton Gander Grande Prairie Halifax Hamilton Kamloops Kelowna
GL ASGO W Kitchener–Waterloo Lethbridge Lloydminster London Medicine Hat Moncton
WHITEHORSE
Montréal Nanaimo Ottawa Penticton Prince George Quebec City Regina
DUBLIN
FORT ST. JOHN
TERRACE
FORT MCMURRAY
LONDON Saskatoon St. John’s Sydney Terrace Thunder Bay Toronto Vancouver
GRAND PRAIRIE (GATWICK)
PRINCE GEORGE
ABBOTSFORD EDMONTON LLOYDMINSTER Victoria Whitehorse Windsor Winnipeg Yellowknife
PARIS
VANCOUVER CALGARY SASKATOON QUEBEC CITY
KAMLOOPS
COMOX WINNIPEG DEER LAKE /CORNER BROOK
U.S.A
REGINA
KELOWNA MEDICINE HAT MONTRE AL FREDERICTON GANDER
NANAIMO PENTICTION THUNDER BAY
LETHBRIDGE OT TAWA MONCTON ST. JOHN’S
VICTORIA BRANDON BARCELONA ROME
CRANBROOK
PORTLAND TORONTO CHARLOT TETOWN Atlanta Austin Boston Denver Fort Lauderdale Fort Myers
KITCHENER-WATERLOO HALIFAX
HAMILTON BOSTON SYDNEY Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles
LONDON WINDSOR
NEW YORK (LAGUARDIA & JFK)
DENVER Maui (Kahului) Miami Mesa Myrtle Beach Nashville
PALM SPRINGS
SAN FRANCISCO
L AS VEGAS NASHVILLE
New York (LaGuardia and JFK) Orange County-Anaheim Orlando
PHOENIX
LOS ANGELES
ORANGE COUNTY-ANAHEIM MESA ATLANTA MYRTLE BE ACH Palm Springs Phoenix Portland San Diego San Francisco Tampa
AUSTIN VARADERO
SAN DIEGO BERMUDA
HOUSTON ORL ANDO SANTA CL ARA
LORETO TAMPA CAYO COCO
FORT LAUDERDALE
INTERNATIONAL
FORT MYERS MIAMI HOLGUIN
MAZATL AN NASSAU
CABO SAN LUCAS
CANCUN
PUERTO VALL ARTA MERIDA TURKS AND CAICOS (PROVIDENCIALES)
PUERTO PL ATA
MANZANILLO COZUMEL GRAND
SAN JUAN
Antigua and Barbuda Aruba Barcelona, Spain Belize City Bermuda
CAYMAN ANTIGUA & BARBUDA
IXTAPA/ZIHUATANEJO BELIZE CITY
ST MAARTEN/ST.MARTIN Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico
HUATULCO
KINGSTON
KAUAI (LIHUE) MONTEGO BAY
ST. LUCIA (HEWAHORRA)
SAMANA Cayo Coco, Cuba Cozumel, Mexico Curacao Dublin, Ireland
LIBERIA PUNTA CANA
ARUBA
HONOLULU
SAN JOSE CURACAO BRIDGETOWN Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico
MAUI (KAHULUI) PORT OF SPAIN Holguin, Cuba Ixtapa/Zihuatanejo, Mexico Kingston, Jamaica
KONA Liberia, Costa Rica London, England (Gatwick) Loreto, Mexico
Manzanillo, Mexico Mazatlan, Mexico Merida, Mexico
Montego Bay, Jamaica Nassau, Bahamas Paris, France
Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico
100+ Punta Cana, Dominican Republic Puerto Plata, Dominican Republic
Rome, Italy San Juan, Puerto Rico St. Lucia (Hewanorra)
DESTINATIONS Samana, Dominican Republic San Jose, Costa Rica Santa Clara, Cuba
St. Maarten/St. Martin, Netherlands Antilles
Turks and Caicos (Providenciales) Varadero, Cuba
3,000+ CODE-SHARE PARTNERS
FLIGHTS PER WEEK Aeromexico Air France Cathay Pacific China Airlines China Eastern
China Southern Delta Airlines Emirates Hainan Airlines Hong Kong Airlines
Japan Airlines KLM Korean Air LATAM Airlines Philippine Airlines Qantas
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AUDIENCE
AUDIENCE
Base: All respondents: %. SOURCE: 2016 Canadian Air Traveller Profile Study (conducted by the WestJet Market Research Department). Audience & Market Share profiles includes total fleet.
OVERVIEW
GENDER AGE LANGUAGE INCOME EDUCATION
18-34: 30%
35-44: 23% < $80K: 29%
College/Technical: 24%
Male: 57% 45-54: 22% English: 94% $80K to
WESTJETMAGAZINE 2020 MEDIA KIT
AUDIENCE
Marc Helen Michelle Roger
the frequent business traveller the fairly frequent leisure traveller the family traveller the occasional business traveller
Marc works in an extremely Helen is an active senior who This busy teacher is raising a An IT manager in the telecom
fast-paced and demanding loves to travel with her husband. young family. Once an avid trav- industry, Roger travels both for
environment, travelling often to Experienced flyers, they conduct eller, these days she flies to visit business and for pleasure. When
meet clients in Toronto and New thorough Internet research on their family in Nova Scotia and take he travels for work, he’s looking
York. He books his own tickets, travel options with an eye to price sunny breaks every few years. for convenient, direct flights that
so he wants an easy booking and good, friendly service. They She’s willing to research for seat minimize travel time. When he
experience that earns him travel prefer destinations where they sales and specials—but she goes on vacation with his wife,
rewards and offers plenty of can pursue hobbies like ballroom prefers to purchase from friendly, he’s willing to pay for a Plus up-
scheduling options, minimal dancing, golf and photography. helpful brands that make the ex- grade. He’s a member of several
time in-transit and fee-free flight “Well honey, where should perience simple and reassuring. travel reward programs.
changes. we go this time?” “Just make it easy.” “Smooth, simple and
“Time is money.” satisfying.”
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WESTJET GUEST PANEL, 2015. WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER 2014. WESTJET GUEST PANEL SURVEY, AUGUST 2015. WESTJET VACATION AND MARKET PROFILE STUDY, JUNE 2015. 2019 GOOGLE ANALYTICS WESTJETMAGAZINE.COM
WESTJETMAGAZINE 2020 MEDIA KIT
AUDIENCE
AUDIENCE
PRINT: MAGAZINE
INFLUENTIAL CURIOUS AFFLUENT LOYAL ADVENTUROUS PRACTICAL
47 2/3 89% 78%
WESTJET 60%
MAGAZINE CHOOSE
RATED
TRAVEL TO RELAX
HOTELS
AVERAGE AGE HAVE
POST-SECONDARY
EDUCATION
HIGHEST IN
SATISFACTION
63% AND RESORTS
69%
OF WESTJET GUESTS ARE
LEISURE
TRAVEL FOR SIGHTSEEING
20%
AMONG
34%
49%
CHOOSE
EMPLOYED
TRAVELLERS CANADIAN CONDOS
18% WHO TYPICALLY FLY TRAVEL FOR FAMILY
3.1x
FLYERS ADVENTURES AND VACATION
RETIRED
RENTALS
EARN MORE
THAN $80K WESTJET WESTJET
45% MALE EACH YEAR IN HOUSEHOLD TRAVELLERS MAKE TRAVELLERS ARE
55% FEMALE INCOME EACH YEAR VACATIONS A FINANCIAL
AND LIFESTYLE
SEEKING ESCAPES,
ADVENTURES AND
PRIORITY INDULGENCES
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJET GUEST PANEL, 2015. WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER 2014. WESTJET GUEST PANEL SURVEY, AUGUST 2015. WESTJET VACATION AND MARKET PROFILE STUDY, JUNE 2015. 2019 GOOGLE ANALYTICS WESTJETMAGAZINE.COM
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AUDIENCE
WESTJETMAGAZINE.COM
DEVICE GENDER AGE ENGAGEMENT SPENDING POWER INTERESTS
DESKTOP
47% WESTJETMAGAZINE.COM
6% ON AVERAGE, WESTJET
18-24
54%
GUESTS RESEARCH VACATION VISITORS ARE INTERESTED IN
19% TRAVEL PLANS
25-34 OF ONLINE
56 DAYS
BEFORE BOOKING VISITORS ARE
15%
45+
35-44
MOBILE & TABLET
46% 63%
FEMALE
26% 45-54
76%
WITH DISPOSABLE
INCOME FOR
ARTS AND
ENTERTAINMENT
FOOD AND DRINK
OF WESTJET GUESTS FIND
SHOPPING,
VACATION INFORMATION ON
THE INTERNET, AND FOOD/COOKING,
26% 55-64 WESTJET GUESTS VISIT ENTERTAINING, SHOPPING FITNESS AND
HOME DECOR
WELLNESS
37% WESTJETMAGAZINE.COM
MALE 5.4 TIMES/YEAR AND TRAVEL
10% 65+ (DOUBLE THE INDUSTRY AVERAGE)
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WESTJETMAGAZINE 2020 MEDIA KIT
AUDIENCE
TRAVELLER NEWSLETTER
AGE GENDER ENGAGEMENT
18-24 46,500+
2%
25-34 12%
30% SUBSCRIBERS
AND COUNTING
MALE
35-44 17%
SOCIAL MEDIA 45-54 22%
FACEBOOK TWITTER INSTAGRAM
24.8%
AVERAGE OPEN RATE
80% Female 67% Female 71% Female INDUSTRY AVERAGE: 16.8%
20% Male 33% Male 29% Male
55-64 29%
Most of our followers are between Most of our followers are between
45-54 years old 25-34 years old
INTERESTS 70% 53% WESTERN CANADA
FEMALE
Travel advice • Recipes • Family travel • Dogs • Music festivals and concerts • Tech news •
65+ 18% 46% EASTERN CANADA
National Parks • Food stories • Business travel, gear and tech • Small town Canada stories
1% INTERNATIONAL
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EVERY MONTH IN WESTJET MAGAZINE
CONTENT
R|O|A|M
R|O|A|M
F|E|A|S|T
PLAN AHEAD
OUT OF OFFICE PORK TACOS
THE SAINT JOHN RIVER 18 SCOTL AND 26 PARIS 28
R|O|A|M Your meetings have wrapped and you have time to spare. Here are some Serves six to eight
suggestions on how to explore three Canadian cities while on a business trip. INGREDIENTS
Canola oil, for cooking
S W E E T S TAY S
2 to 3 lb pork shoulder
3 Tbsp chili powder
3 D AY S I N
1 Tbsp cumin
NEW YORK CITY SCOTTISH SANCTUARIES 2 hours half day full day
1 Tbsp kosher salt
Small corn tortillas
Finely chopped white onion
With its labyrinthine subway system, yellow cabs shuttling along its busy streets and Whether you’re looking for old-town charm in Edinburgh, a Highland hideaway in Glencoe or a modern It takes less than a People lined up The Bentway, a park Fresh cilantro
toronto minute to zoom to the around the block to underneath the Gardin-
forest of skyscrapers, it is easy to forget that New York City was, and still is, a harbour and stylish crash pad in Glasgow, we have you covered with these bonnie options. see Yayoi Kusama: er Expressway, provides
Thinly sliced fresh pineapple
CN Tower’s LookOut Lime wedges, for serving
city. Beyond the iconic Staten Island Ferry, a number of smaller boats busily take pas- Level, so you will have Infinity Mirrors when year-round activities.
sengers around Queens, Manhattan, Brooklyn and the Bronx. Avoid the snarling traffic plenty of time to enjoy it opened at the Art While in the area, drop
and subway delays and explore by water instead. the city views before Gallery of Ontario in by stackt, a container
taking the nearby UP 2018. With its success, market at Bathurst
Express train to the the gallery purchased and Front streets. It
airport. The observa- Kusama’s Infinity features more than 120
tion deck was recently Mirrored Room - Let’s shipping containers Watch this dish being
redesigned and fea- Survive Forever, which hosting a mix of local made and get the recipe
tures a glass floor. is now on display. artists and retailers. WestJetMagazine.com
Visit the new Calgary Studio Bell, home of Rent a bike and cycle
Central Library in East the National Music the trails along the
calgary Village. Admire the Centre, includes five picturesque Bow River.
artwork by Indigenous floors showcasing Calgary is home to an
Historic haven Highland escape City comfort artists, marvel at the Canadian music. extensive network of
Old Town Chambers Glencoe House Radisson RED Glasgow Oculus skylight and Browse the exhib- multi-use pathways
Edinburgh Glencoe Glasgow be mesmerized by the its, test instruments that cross the entire
T A S T E O F T R AV E L
“bookscalator,” which and view the mobile city. Download the
OVERVIEW Tucked away in Old Town, these 50 Located in the Highlands, this Scottish This 174-room hotel sits on the banks of transports returned recording studio known free app that high-
A CABO CLASSIC
uniquely designed apartments range Baronial manor features eight huge suites the River Clyde, and many of its studio- books on a conveyer as the “Sistine Chapel lights routes and gives
from studio to one-, two- and three- in the main house and six Bell Tower style rooms and suites come with views belt from the main of rock ’n’ roll,” used real-time information
level to the second- by music legends the on pathway closures
PHOTOS: CHRISTIAN OUELETT/GETTY; JEWHYTE/ISTOCK; CHRIS HEPBURN/ISTOCK
bedroom options and two penthouses. suites, each with a private patio. of the iconic waterway.
floor sorting room. Rolling Stones. and detours. To enjoy like a local, remember to tilt your head, not the taco.
THE PROPERTY The buildings housing these luxury apart- Glencoe House is the former home of The hotel’s vibe is modern, with Apple TVs
1 2
n most nights, live pineapple—placed dramatically Preheat your oven to 300˚F Cover the pot and transfer it
O
ments includes a 15th-century medieval Lord Strathcona, a Scottish-born Canadian in every room, free Wi-Fi and a digital wall
Located downtown, Take in one of the Explore the Old Port. music and taco- onto the tortilla with the fast-flick and pat the pork dry with to the oven for three to four
townhouse. The property has modernized, businessman. Built in 1896, it has been in the lobby with recommendations for
Barbie Expo is the performances at PY1 Fly above the harbour seeking visitors spill of a knife against the surface of paper towels. Mix together the hours, or until the pork is very
but original architectural details remain. restored but maintains its grandeur. dining options and local attractions. montreal largest permanent ex- in the Old Port, a new on MTL Zipline, or onto the cobble- the skinned fruit. You can opt for a chili powder, cumin and salt, and tender. Pull it apart with two forks,
hibition related to the immersive venue where solve a maze filled with stone street in front of the popular taco shell made of asadero cheese rub it all over the the meat. Set an tossing the meat in any juices that
DINING OPTIONS Each room has a kitchen (full or a wet-bar) Depending on your room type, you can RED Sky Bar is popular with locals who sip
world’s most popular shows are staged in obstacles and traps at restaurant La Lupita Taco and or a side of crispy grasshoppers, ovenproof pot over medium-high have collected on the bottom of
stocked with necessities: Nespresso pods, dine privately in your suite or in the Great cocktails on the outdoor patio. OUIBar
fashion doll. The free a pyramid. With mul- the SOS Labyrinthe. For Mezcal in the busy arts district of and wash it down with a local craft heat and add a generous drizzle of the pot. Serve the pork on warmed
PHOTOS: OLD TOWN CHAMBERS; GLENCOE HOUSE; RADISSON RED GLASGOW
tea and milk. But, given your prime location, Hall. Breakfast can be taken in your room, + KTCHN is more casual, offering local
PHOTO: IM PHOTO/SHUTTERSTOCK
display includes Barbies tiple viewings per day, a laid-back experience, San José del Cabo in Mexico. beer or mezcal. oil. When the oil is hot, brown the corn tortillas with onion, cilantro
bars, restaurants and cafés abound. and all suites come with a well-stocked bar. cuisine and a full buffet breakfast.
dressed by famous Through the Echoes is enjoy views of the This is a legendary hotspot for Most home cooks don’t have a pork on all sides. and pineapple.
designers and modelled a 60-minute show that city from La Grande those seeking a true taco experi- vertical spit, so this pork shoulder
GOOD TO KNOW A 24-hour concierge will help with every- The vibe is all about slowing down—stroll Check-in and check-out can easily be done
PHOTO: JARED SYCH
after celebrities and transports viewers into Roue de Montréal, an ence—they’re known for their al is browned over high heat and Tip: DIY salsa is easy to Tip: When assembling your
thing from loaning you a hair straightener the property’s 10 acres, admire the wood- through the RED app, and extra amenities,
popular TV and movie a multimedia universe observation wheel. pastor tacos, made with marinated slow-roasted in the oven, which make, simply chop a tomato, taco, don’t mix ingredients,
to requests for flowers, chocolate or wine land garden and explore nearby Glencoe such as towels and pillows, are just a quick
characters. of space and time. —Dean Lisk pork roasted on a vertical spit, with leaves the meat pull-apart tender. serrano chile and onion and mix use layers: tortilla, protein, beans
to be waiting for you upon arrival. Lochan, a lake surrounded by woods. message away.
chilies, white onion and a slice of —Julie Van Rosendaal them all together. or avocado, and garnish.
WESTJET.COM | JUNE 2019 13 NEARBY This is about as close as you can stay to the To learn more about this storied area’s You’re a leisurely stroll from Finnieston,
city’s famed Royal Mile, meaning some of history, folklore, adventure opportunities one of Glasgow’s coolest neighbourhoods, 24 JUNE 2019 | WESTJETMAGAZINE.COM 66 JUNE 2019 | WESTJETMAGAZINE.COM
the city’s most iconic attractions, including and wildlife, a trip to the nearby Glencoe where there’s a seemingly endless array of
Edinburgh Castle, are on your doorstep. Visitor Centre is a must. bars, restaurants and cafés. —Sara Samson
RATES FROM £240 £425 £146
lateralcity.com glencoe-house.com radissonred.com/glasgow
26 JUNE 2019 | WESTJETMAGAZINE.COM
roam stay Business feast Recipes
A destination guide packed with Each month we shine the spotlight With a focus on technology, travel Feast celebrates food and drink This popular piece—equal parts educa-
on-the-ground advice, Roam includes on three notable properties in the products, advice and tips, our monthly throughout the WestJet universe, tional and mouth-watering inspiration-
tips from seasoned travellers and WestJet universe, ranging from business content is designed to ensure from the curious histories of al–is a highlight of the Feast section.
locals with the best ideas and budget to luxury, family-friendly business travellers are always ready for cocktails and spirits to interviews Each month, we search the WestJet
recommendations for exploring new to kid-free, urban to island-based. their next trip. Whether you want to with high-profile chefs, food trends universe to serve a recipe meant to
places in the WestJet universe. All featured properties have been arrive at your meeting refreshed after and local cuisine. With its focus on provide insight into the cuisine of one
Specific, practical and appealing, experienced personally by one of an early morning flight, learn how to the most interesting dishes, flavours of our more than 100 destinations, and
Roam highlights adventure, relaxation, WestJet Magazine’s contributing not let your business attire wrinkle, or and traditions, Feast appeals to allow you to taste a regional or local
great food and great finds, while writers, so the advice, impressions discover how to spend your free time destination diners, food-curious dish at home before you go on your
providing every traveller’s must-haves: and reviews are authentic, up-to- exploring a city, our content is de- travellers and people seeking amazing next adventure. It is a fascinating and
inspiration and a sense of direction. date and accurate. signed to be informative and practical. meals in unfamiliar places. informative take on local cuisine.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2020 MEDIA KIT
2020 EDIT O RIA L
CALENDAR
JANUARY APRIL
52 REASONS TO TRAVEL IN 2020 WINE COUNTRY
WestJet Magazine showcases 52 reasons—one for each week of While most places are known for a handful of grape varietals,
the year—you need to explore the world in 2020. From Super Osoyoos, B.C.—south of Kelowna and Penticton—is an outlier in
Bowl weekend in Miami to a visit to Scotland to mark the 25th the world of wine. Home to more than 40 wineries, the terrain,
anniversary of Braveheart, this is an inspiring collection celebrat- terroir and weather in this valley means a wide variety of grapes
ing the places you need to experience in the year ahead. usually not associated with a northern climate can be grown.
Booking deadline: November 15, 2019 Plus: Discovering the folklore of Ireland and a spring guide to
outdoor adventures.
FEBRUARY Booking deadline: February 17, 2020
MÉRIDA, MEXICO
Located on the Yucatan peninsula opposite Cancun, Mérida is an MAY
under-the-radar destination for Canadians looking for a different FLAMENCO 101
kind of Mexican vacation. Filled with museums and monuments, Flamenco has a rich history tied to Spain. Every step of this dance
stunning architecture, and an amazing food scene, this is a city for style, every hand gesture and clap, and every chord played by the
those who want to experience the culture of the Yucatan.
Plus: Sleeping with wolves in Quebec and the best resorts for
musicians has meaning. We take a closer look at this art form to
learn about its place in Spanish culture.
R|O|A|M
THE SAINT JOHN RIVER 18 SCOTL AND 26 PARIS 28
weddings and romance. Plus: The perfect summer camps for adults. 3 D AY S I N
NEW YORK CITY
Booking deadline: December 13, 2019 Booking deadline: March 18, 2020 With its labyrinthine subway system, yellow cabs shuttling along its busy streets and
forest of skyscrapers, it is easy to forget that New York City was, and still is, a harbour
city. Beyond the iconic Staten Island Ferry, a number of smaller boats busily take pas-
MARCH JUNE
sengers around Queens, Manhattan, Brooklyn and the Bronx. Avoid the snarling traffic
and subway delays and explore by water instead.
SEARCHING YOUR PAST INDIGENOUS CUISINE
We take a look at some of the places where you can discover With more restaurants serving Indigenous cuisine opening up
more about your genealogy and family history. We delve into across the country, we take a closer look at four chefs who are
parish records in the United Kingdom and Ireland, explore the de- introducing traditional food and cooking methods to diners
parture points of French settlers to North America and uncover across Canada. We also provide readers with a recipe for a dish
LINEUP SUBJECT TO CHANGE
resources available in the Caribbean and Southern U.S. they can make at home.
Plus: Amazing destinations for family getaways and celebrating Plus: On the pilgrim trail in France and amazing cities you need to
PHOTO: IM PHOTO/SHUTTERSTOCK
the 50th James Bond movie. visit this summer.
Booking deadline: January 13, 2020 Booking deadline: April 15, 2020 WESTJET.COM | JUNE 2019 13
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2020 EDIT O RIA L
CALENDAR
JULY OCTOBER
SOLO ADVENTURES LEGENDS OF THE FALL
A new study in 2019 reported more people are living on their own With their canopies of colorful leaves, sudden late-season heat-
and staying single for longer. With more people travelling on their waves and amazing festivals, cities in Eastern Canada and the U.S.
own, we look at how those in the travel industry—such as resorts, exude a sense of romance in October. We take a look at some of
hotels and restaurants—have changed to meet the needs of and those cities— Toronto, Montreal, New York, Boston, Quebec City,
appeal to this growing market. Halifax—that only seem to get more beautiful at this time of year.
Plus: WestJet Magazine travels to some of the prettiest villages in Plus: Shoulder season destinations you need to visit and fascinat-
England and finds the best city beaches. ing places steeped in mystery.
Booking deadline: May 15, 2020 Booking deadline: August 19, 2020
AUGUST NOVEMBER
TASTE OF TRAVEL TRAVEL-BILITY
As part of WestJet Magazine’s annual Taste of Travel feature, we We take a look at how businesses and cities are making travel
roam the culinary landscape to serve some of the most palate- more accessible to everyone; from Walt Disney World Resort’s
awakening dishes, drinks and festivals from the Caribbean and host of services that help guests with cognitive disabilities to
Mexico to cities across North America and Europe. WestJet destinations that are accessible to all visitors.
Plus: The latest trends in business travel. Plus: Discover which Caribbean adventure is right for you.
Booking deadline: June 16, 2020 Booking deadline: September 15, 2020
SEPTEMBER DECEMBER
THE POP CULTURE EDITION EXPERIENTIAL TRAVEL
A complete takeover of WestJet Magazine, we highlight experi- Across Costa Rica, more than 500 stone spheres sit silently. Little
ences reflecting popular culture, with articles tied to music, mov- remains of the culture of this region’s indigenous people and how,
ies, TV shows, books, art, sports and video games. We take you to or why, they created these objects—some as heavy as 15 tons.
a kitchen party on Canada’s East Coast, discover hotels that have We take a look at these spheres, to learn more about the folklore
LINEUP SUBJECT TO CHANGE
been featured in movies and take a closer look at neighbourhoods and archeology around them.
or cities that star as backdrops in popular TV shows. Plus: Our insider guide to the best travel tips you need to know.
Booking deadline: July 17, 2020 Booking deadline: October 16, 2020
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1/2 DOUBLE PAGE SPREAD 13,000 11,500 10,750 10,500
(NO BLEED)
1/2 TAXES NOT INCLUDED. INSIDE DOUBLE GATE-FOLD, SELECT INSERTS AND LIMITED IN-FLIGHT OPPORTUNITIES ARE AVAILABLE. ASK YOUR AD EXECUTIVE ABOUT SUPPLEMENT OPTIONS.
ISSUE SPACE MATERIAL AVAILABLE
JANUARY 2020 NOV 15, 2019 NOV 22, 2019 JAN 1, 2020
FEBRUARY 2020 DEC 13, 2019 DEC 20, 2019 FEB 1, 2020
MARCH 2020 JAN 13, 2020 JAN 20, 2020 MAR 1, 2020
APRIL 2020 FEB 17, 2020 FEB 24, 2020 APR 1, 2020
DOUBLE PAGE SPREAD (DPS)
MAY 2020 MAR 18, 2020 MAR 25, 2020 MAY 1, 2020
JUNE 2020 APR 15, 2020 APR 22, 2020 JUN 1, 2020
JULY 2020 MAY 15, 2020 MAY 22, 2020 JUL 1, 2020
AUGUST 2020 JUN 16, 2020 JUN 23, 2020 AUG 1, 2020
SEPTEMBER 2020 JUL 17, 2020 JUL 24, 2020 SEP 1, 2020
OCTOBER 2020 AUG 19, 2020 AUG 26, 2020 OCT 1, 2020
NOVEMBER 2020 SEP 15, 2020 SEP 22, 2020 NOV 1, 2020
DECEMBER 2020 OCT 16, 2020 OCT 23, 2020 DEC 1, 2020
1/2 DOUBLE PAGE SPREAD
DEADLINES SUBJECT TO CHANGE
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2020 MEDIA KIT
PRINT
PRINT PRODUCTION SPECS
1/3 1/6
FULL PAGE 2/3 1/3
(NO BLEED)
1/2 WIDTH HEIGHT
FULL PAGE WITH BLEED (SEE DIAGRAM) 8.5 X 11
Trim area 8.25 x 10.75
Live area 7.25 x 9.75
DOUBLE PAGE SPREAD WITH BLEED 16.75 X 11
Trim area 16.5 x 10.75
Note: at least a 1/2” of
image will be lost in the
middle due to perfect Live area: left hand 7.25 x 9.75
binding. We recommend
leaving a 1” live area. Live area: right hand 7.25 x 9.75
DOUBLE PAGE SPREAD (DPS) 1/2 DOUBLE PAGE SPREAD WITH BLEED 16.75 X 5.125
Trim area 16.5 x 5
Live area: left hand 7.25 x 4.75
Live area: right hand 7.25 x 4.75
2/3 VERTICAL 4.75 X 9.75
1/2 HORIZONTAL 7.25 X 4.75
TRIM AREA 8.25 x 10.75
1/3 SQUARE 4.75 X 4.75
1/2 DOUBLE PAGE SPREAD LIVE AREA 7.25 x 9.75
1/3 VERTICAL 2.25 X 9.75
BLEED AREA 8.5 x 11
1/8" each side, top and bottom
1/6 VERTICAL 2.25 X 4.75
REQUIREMENTS • B leed must extend 1/8” on each side • RedPoint is not responsible ads will lose a minimum of 1/2” of FILE DELIVERY CONTACT
• Images 400 dpi at 100% for print for FPC & DPS. 1/2 DPS should have for inaccurate information on image in the middle due to perfect • Upload press-ready PDFX-1A to Sales Traffic Coordinator
• Images/graphics should not use any 1/8” bleed on sides and bottom only advertisements binding. We recommend leaving a addirect.sendmyad.com T: 403-781-1781
form of compression, including • A ll other ads require a defining border 1” wide live area down the middle of • File name must include company production@westjetmagazine.com
.jpeg compression, .jpeg encoding and • Ink density levels must not RECOMMENDED these ads. name, publication and issue
LZW compression exceed 300% SPECIFICATIONS • Use a “rich black” (except for text
TM
Upload.Check.Send
• CMYK format • R edPoint cannot guarantee 100% • Place live area 1/2” in from the below 24 point)Suggested: Automatic confirmations will be sent to
• Only press-ready PDFX1-A accepted colour accuracy trim size NOTE: Double Page Spread C 20% M 20% Y 20% K 100% the sender and publisher.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2020 MEDIA KIT
DIGITAL
DIGITAL RATES AND DEADLINES
BUSINESS FLYERS ARE SIGNIFICANTLY MORE
LIKELY TO READ MAGAZINES ONLINE, AND 75% WESTJETMAGAZINE
OF TRAVELLERS CARRY A MOBILE DEVICE
ON BOARD WHEN THEY FLY.
WEBSITE MATERIAL DUE DATES CREATIVE SUPPORT
CREATIVE SUPPLIED WITH URL
LEADERBOARD $25 CPM 7 business days prior 10 business days prior
BIG BOX $25 CPM 7 business days prior 10 business days prior
DOUBLE BIG BOX $40 CPM 7 business days prior 10 business days prior
COMPANION ADS $45 CPM 7 business days prior 10 business days prior
HOMEPAGE TAKEOVER Please enquire 7 business days prior 10 business days prior
FEATURED PARTNER $1,500/month 7 business days prior 10 business days prior
SMALL RECTANGLE & ADVERTORIAL $2,000/month 7 business days prior 10 business days prior
SOCIAL MEDIA (LIMITED PER INVENTORY)
SPONSORED FACEBOOK POST Please enquire 3 business days prior 5 business days prior
SPONSORED TWEET Please enquire 3 business days prior 5 business days prior
TRAVELLER NEWSLETTER
LEADERBOARD $275 or 4 weeks/$1,000 3 business days prior 5 business days prior
BIG BOX $275 or 4 weeks/$1,000 3 business days prior 5 business days prior
FEATURED PARTNER $500 or 4 weeks/$1,800 7 business days prior 10 business days prior
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2020 MEDIA KIT
DIGITAL PRODUCTION SPECS FEATURED PARTNER
Place your story where readers’ eyes go first — in the
editorial stream on our homepage and throughout 80%
of the website plus one customized landing page:
• L ogo—72 dpi, 200 pixels square, acceptable formats:
.jpeg, .png, .gif
• Headline copy (up to 60 characters)
• Brief introductory summary (one sentence, up to 75
characters)
• Up to 3 images at 72 dpi, 900w x 600h pixels, accept-
STANDARD LEADERBOARD COMPANION able formats: .jpeg, .png, .gif
A large, prominent banner centred at the top of Reinforce your message by occupying the two top • Edited body copy: maximum 500 words—copy should
the page. Expandable accepted. Desktop size: spots. 1 Leaderboard and 1 Big Box be article style and will be reviewed and optimized by
728w x 90h pixels Mobile size: 320w x 50h our marketing editor
• Include social media links, web URL, address, phone
number, hours and pricing
Editorial guidelines require “Featured Partner” to be added.
ADVERTISING FEATURE
Includes a small rectangle (300w x100h pixels) and a
landing page:
STANDARD BIG BOX HOMEPAGE TAKEOVER •M aterial required is the same as Featured Partner
Sometimes called a medium rectangle, the Big Eliminate competition by taking possession of • HTML5 Video may be accommodated
Box offers prominence and creative potential. every available space on the page. 1 leaderboard
Expandable accepted. 300w x 250h pixels and 3 Big Boxes (homepage only, 3 day duration) Editorial guidelines require “Advertising Feature” to be added.
FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING
REQUIREMENTS • P lease include URL separately with file • Client must ensure ‘click-through tags’ are RECOMMENDATIONS CONTACT
• Max file size 150kb, RGB, 72 dpi, .jpeg, submission if not built into file correctly built and working Maximum 25 words and minimum 12-point font Digital Traffic Coordinator
.png, .gif • Expandable creatives must be supplied as 3rd • Please note, our enewsletter cannot for legibility T: 403-232-7717
• Third-party server accepted party server accommodate flash ads, 3rd party server tags E: webads@westjetmagazine.com
• No sound • Flash files are not supported. HTML5 files or expandable creatives
are recommended
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2020 MEDIA KIT
WESTJET CONNECT
ADVERTISING OPPORTUNITIES
REACH OVER 2 MILLION WESTJET GUESTS WITH
WESTJET CONNECT INFLIGHT Pre-Roll Video Static Display Banners
ADVERTISING. 15 and 30 second videos appear before
television episodes and movies on both
Appearing throughout the WestJet
Connect system*.
WestJet Connect and new Seatback IFE
system. Pre-roll videos are not skippable.
PRODUCTION SPECS MATERIAL DEADLINES
CAMPAIGN PRE-ROLL DISPLAY
VIDEO START DATE VIDEO BANNER (NO
• Supported format: MPEG4, Quicktime CLICK-THRU)
movie file, Apple ProRes 422HQ JANUARY 2020 NOV 15, 2019 DEC 9, 2019
• Audio level spec required:
• Peak: -6 dB FEBRUARY 2020 DEC 13, 2019 JAN 10, 2020
• Average Peak Level: -8 dB MARCH 2020 JAN 13, 2020 FEB 10, 2020
• Dialogue: -10 dB to -12 dB APRIL 2020 FEB 14, 2020 MAR 9, 2020
MAY 2020 MAR 16, 2020 APR 10, 2020
DISPLAY BANNERS JUNE 2020 APR 15, 2020 MAY 11, 2020
• S upported formats: .jpeg, .gif, .png JULY 2020 MAY 15, 2020 JUN 10, 2020
• Minimum resolution: 300 DPI
AUGUST 2020 JUN 15, 2020 JUL 10, 2020
SEPTEMBER 2020 JUL 15, 2020 AUG 10, 2020
OCTOBER 2020 AUG 14, 2020 SEP 11, 2020
NOVEMBER 2020 SEP 14, 2020 OCT 9, 2020
DECEMBER 2020 OCT 15, 2020 NOV 9, 2020
CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FULL DETAILS AND RATES.
*These display banners do not click-through to another site.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2020 MEDIA KIT
ABOUT WESTJET
AWARDS AND RECOGNITION
2019/2018/2017 Best Airline in Canada (Trip Advisor Travellers’ Choice awards for airlines)
2019 Finalist for Best Transportation Publication and Hospitality/Travel Publication (Content Marketing Awards)
2018 Travellers’ Choice Winner - Economy, North America (Trip Advisor Travellers’ Choice awards for airlines)
2019/2018/2017 Best Airline in Canada and Travellers’ Choice Winner Mid-Sized and Low-Cost Airlines - North America
(Trip Advisor Travellers’ Choice awards for airlines)
2018 North America’s Best Low-Cost Airline (Skytrax’s World Airline Awards)
2018/2017 Best Low-Cost Airline – The Americas (airlineratings.com)
2017 Five-Star Airline in the Low-Cost Category (The Airline Passenger Experience Association)
2018/2017/2016 Canada’s Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada’s most reputable company for Corporate Social Responsibility (Reputation Institute)
2016 WestJet RBC World Elite MasterCard ranked #1 in Canada for fourth consecutive year (MoneySense magazine)
2015 Canada’s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital)
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2020 MEDIA KIT
CONTACT
Connect your brand with one of Canada’s top employers, with an award-winning corporate
culture and an unsurpassed reputation for customer service. Get your products and services
noticed where WestJet travellers go to find advice, make spending decisions and be inspired—
WestJet Magazine and westjetmagazine.com.
WESTJET MAGAZINE
GENERAL c/o REDPOINT MEDIA & MARKETING SOLUTIONS
ADVERTISING 100, 1900 - 11th Street SE, Calgary Alberta T2G 3G2 TM
Upload.Check.Send
T: 1-877-963-9333 ext 0
INQUIRIES F: 403-240-9059
advertising@westjetmagazine.com
westjetmagazine.com/advertise
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comYou can also read
