2020 GLOBAL CONTAINER SHIPPING OUTLOOK - As a new era of fuel regulation dawns, carriers' pricing discipline is in the spotlight - AlixPartners

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2020 GLOBAL CONTAINER SHIPPING OUTLOOK - As a new era of fuel regulation dawns, carriers' pricing discipline is in the spotlight - AlixPartners
MARCH 2020

2020 GLOBAL
CONTAINER
SHIPPING
OUTLOOK
As a new era of fuel
regulation dawns,
carriers’ pricing discipline
is in the spotlight
2020 GLOBAL CONTAINER SHIPPING OUTLOOK - As a new era of fuel regulation dawns, carriers' pricing discipline is in the spotlight - AlixPartners
2020 MARKS THE BEGINNING OF
A NEW ERA FOR THE CONTAINER
SHIPPING INDUSTRY.

January 1 brought with it the implementation of a                                 THERE IS CAUSE FOR CONCERN.
regulation issued by the International Maritime Organization
known as IMO 2020, which requires carriers to limit the                           Amid signs that container shipping revenues will remain flat
sulfur content of the fuel they burn to 0.5%—a drastic                            or increase only slightly in 2020 as demand growth sags
reduction from the previous cap of 3.5%. The aim of the                           below the peaks of earlier years (figure 1), the industry’s
mandate, one of the most substantial and far-reaching                             financial condition remains perilous, with many carriers
regulatory changes in the marine shipping industry’s                              laboring under heavy debt burdens. Chronic overcapacity
history, is to sharply reduce the sulfur emissions of the                         has afforded carriers little leverage in price negotiations
sector, which, according to the United Nations, transports                        for much of the past decade. And now comes a regulatory
some 90% of the world’s trade. But the regulation’s impact                        mandate that will drive a sudden and massive increase
will be felt across a whole range of fuel-consuming                               to the industry’s cost base. There is evidence that some
businesses, as carriers compete for supplies against other                        carriers have for years used fuel-price surcharges to
industrial users. The competition will likely lead to a spike in                  supplement profits and that they continue to do so as
demand—and prices—for low-sulfur fuel oil (LSFO). Carriers,                       fuel prices reset during the implementation of IMO 2020.
shippers, and forwarders are all waiting to learn how well                        Whether carriers can continue that practice as fuel-market
the industry will withstand the shock—and whether carriers                        volatility subsides is an open question.
can maintain pricing discipline, which has historically
eluded the sector.

FIGURE 1: CONTAINER SHIPPING VOLUME VERSUS CELLULAR FLEET (GLOBAL, YEAR OVER YEAR % GROWTH)
10

 9

 8

 7
     6.0
 6                                                    5.6
                                                                                                                     5.1
 5                                                                                               4.8                                     4.8

                                                      4.1                   4.0
 4                          3.5
                                                                            3.9                  4.1
 3                          3.2
                                                                                                              Average of
 2                                                                                                            previous 5 years
     1.2                                                                                                      projected forward
 1

 0
  2015                     2016                       2017                 2018                 2019               2020F               2021F

      Global container volume growth (YoY)            Global TEU capacity growth (YoY)
Source: Alphaliner, Statista, AlixPartners analysis

2020 Global Container Shipping Outlook                                                                                                         2
2020 GLOBAL CONTAINER SHIPPING OUTLOOK - As a new era of fuel regulation dawns, carriers' pricing discipline is in the spotlight - AlixPartners
We estimated in last year’s report that the spread between
LSFO and intermediate-fuel-oil (IFO) bunker costs could
drive up carriers’ fuel bill by at least $10 billion globally—          THE VERY SURVIVAL
including some $3 billion on the eastbound transpacific                 OF SOME CARRIERS
(EBTP) and Asia–Europe lanes, which account for about
20% of global trade (figure 2). That estimate appears                   WILL DEPEND ON THEIR
to be substantially correct, although if anything, it may               ABILITY TO PASS THEIR
understate the magnitude of the increase, which would
dwarf the industry’s profitability. The very survival of some
                                                                        HIGHER FUEL COSTS
carriers will depend on their ability to pass their higher fuel         ALONG TO THEIR
costs along to their customers. In that context, carriers face
a vital strategic choice: whether to burn LSFO or to invest in
                                                                        CUSTOMERS.
scrubbers that would enable them to continue to burn IFO.

FIGURE 2: ROTTERDAM IFO VERSUS LSFO BUNKER PRICING ($/TON)
$650

$600

$550

$500

         $150 spread
$450
                                                                                                                 ~$275 spread
$400

$350

$300

$250

$200
       Jan         Feb        Mar        Apr    May    Jun        Jul     Aug       Sep       Oct       Nov      Dec
        19          19        19         19     19      19        19       19        19       19        19       19

        IMO implementation period        LSFO    IFO
Source: Bunkerworld

Complicating matters is widespread dissatisfaction with            that some carriers are using the BAF as a revenue-raising
the variety of formulas that carriers use to calculate the         tool as well as a cost-recovery and risk-sharing mechanism.
energy-cost burden that shippers should bear—known                 The uncertainty can lead to fraught negotiations and
as the bunker adjustment factor (BAF). Every carrier has           frayed relationships that take a toll on both sides and add
its own variation on the basic formula, which relies on            to the headwinds the container shipping industry faces as
assumptions about prevailing bunker prices, the size and           it sails into what could be one of the most complex and
fuel consumption of a typical container vessel on a given          consequential years in its history.
route, capacity utilization, distance traveled, and difference
in tonnage between head-haul and back-haul cargoes,                If there’s an upside to the fuel-market turmoil for carriers,
among other variables. The lack of transparency and                it’s the opportunity to reprice fuel while uncertainty still
standardization of those variables is a constant irritant          prevails. The terms they set now will be difficult to unwind
to shippers, freight forwarders, and nonvessel-operating           even if surcharge formulas are eventually standardized.
common carriers (NVOCCs) and gives rise to the suspicion

2020 Global Container Shipping Outlook                                                                                             3
NEW YEAR, SAME OLD WORRIES
2019 offered carriers little relief from the financial anxiety                         As that stubbornly low Altman Z-score would suggest,
that has been a constant in the industry since at least 2010.                          the industry’s total debt grew by $21 billion in the 12
The collective Altman Z-score1 of the 14 container shipping                            months ending September 30, 2019. A full $15 billion
companies that publish their financials deteriorated                                   of the increase is attributable to two large carriers that
markedly in the 12 months ending September 30, 2019,                                   increased the debt on their books by a total of $13 billion
falling to 1.16 from 1.35 in all of 2018 and thereby signifying                        to comply with a new accounting rule—International
a rising probability of bankruptcy (figure 3). Reductions in                           Financial Reporting Standards (IFRS) 16, which governs the
asset turnover and market equity versus debt ratios drove                              treatment of leases. In other words, most of the increase in
the Z-score down versus the previous year. The score—the                               debt is accounting driven and not reflective of any change
lowest in the 10 years we have tracked the number—is a                                 in the operating environment.
worrisome indicator for both carriers and shippers, whose
memories of Hanjin Shipping’s 2016 collapse are still fresh.

FIGURE 3: AVERAGE ALTMAN Z-SCORE
2.5

                     2.13
2.0
1.8

                                   1.52                                      1.48
1.5                                              1.44                                      1.46
                                                                                                                       1.35          1.35
                                                               1.25                                      1.24
                                                                                                                                                   1.16

1.0

0.5

     0
                     2010          2011          2012          2013          2014          2015          2016          2017          2018          LTM

Source: CapIQ, company reports, AlixPartners analysis

1.       The Altman Z-score is a metric that gauges a company’s credit strength and the likelihood that the company will seek bankruptcy protection within the coming
         24 months; a score of 1.8 or lower signals a high risk of bankruptcy.

2020 Global Container Shipping Outlook                                                                                                                                  4
FIGURE 4: TOTAL DEBT VERSUS GLOBAL CELLULAR FLEET CAPACITY
                       120                                                                                                                              25
                                                                             104.6
                                                                 99.9
                       100                                                               92.6                                                  94.8
                                                                                                                                                        20
                                                  87.4                                                                               89

                                                                                                                                                             G LO B A L T E U C A PA C I T Y
                                                                                                      83                 82.7
                                   76.3
TOTA L D E B T ($ B)

                        80                                                                                      74.3
                                                                                                                                                        15

                        60

                                                                                                                                                        10
                        40

                                                                                                                                                        5
                        20

                          0                                                                                                                             0
                                   2010           2011          2012          2013       2014       2015        2016     2017       2018       LTM

                       Total debt ($US billion)           Debt increase due to IFRS 16    Global TEU capacity
   Source: Alphaliner, CapIQ, company reports, AlixPartners analysis

   The relatively subdued expansion of debt suggests that the                                      suggests that any financial shocks in the coming months
   overcapacity that has plagued the industry for years may be                                     could shift some carriers’ finances from worrisome to
   easing. Total capacity, measured in twenty-foot-equivalent                                      downright distressed (figure 5). In light of the carriers’
   units (TEUs), rose a modest 4% in the last 12 months, which                                     heightened vulnerability, industry stakeholders should
   explains the industry’s lower capital expenditures in 2019                                      be alert to any potential disruption caused by efforts to
   and indicates that supply and demand may be approaching                                         contain the spread of the coronavirus. Container volumes
   equilibrium (figure 4).                                                                         at Chinese ports have fallen off sharply since the outbreak
                                                                                                   began. Carriers risk undermining their own efforts to
   Such relief could not come too soon for carriers, whose                                         recover profits if they fall back on old habits of chasing
   leverage ratio rose 3% in the past 12 months, to 8.7x. That                                     volume for the balance of the year.
   increase, though modest compared with earlier years,

   FIGURE 5: LEVERAGE RATIO (DEBT TO EBITDA)
    10

            9                                                                              8.4                                        8.4        8.7

            8                                                                                                               7.5

            7
                                                                                                                  6.2
            6                                                      5.5          5.5                    5.3
            5
                                                    4.0
            4

            3
                                     2.2
            2

            1

            0
                                     2010          2011           2012         2013       2014        2015       2016      2017       2018       LTM

   Source: CapIQ, company reports, AlixPartners analysis

   2020 Global Container Shipping Outlook                                                                                                                                    5
FIGURE 6: EBITDA VERSUS CARRIERS REPORTING NEGATING EBITDA (FULL YEAR)
                              18%                                                                                                 7
                                          16%
                              16%
                                                                                                                                  6
                              14%

                                                                                                                                       COUNT OF CARRIERS
                                                                                                                                  5
E B I T D A M A R G I N (%)

                              12%                                                  11%
                                                        10%                                10%                                    4
                              10%                                           9%                                             9%
                                                                    8%
                               8%                                                                           7%                    3
                                                                                                                    6%
                               6%
                                                                                                    4%                            2
                               4%
                                                                                                                                  1
                               2%

                               0%                                                                                                 0
                                          2010          2011       2012    2013    2014    2015    2016    2017    2018    LTM

                              EBITDA %          Negative EBITDA
    Source: CapIQ, company reports, AlixPartners analysis

    There is some good news to offset the more-downbeat data, however. The EBITDA margin of the carriers that
    report their financials rose to 9% in the last 12 months from 6% in all of 2018, whereas no carriers reported
    negative EBITDA (figure 6). Profitability was stronger in the third quarter of 2019, with EBITDA margin rising to
    11% (figure 7). But profitability remains well below its historical peak.

    FIGURE 7: Q3 REVENUE VERSUS EBITDA MARGIN
                              100                                                                                                20%

                               90

                               80
                                                                                                                                 15%
                               70
Q 3 R E V E N U E ($ B)

                                                                                                                                       Q 3 E B I T D A (%)
                               60
                                                                  51
                               50        45                               45      45                              46             10%
                                                       43                                 40                              42
                               40                                                                 35       39

                               30
                                                                                                                                 5%
                               20

                               10

                                0                                                                                                0%
                                         2010          2011       2012    2013    2014    2015    2016    2017    2018    LTM

                              Revenue         EBITDA
    Source: CapIQ, company reports, AlixPartners analysis

    2020 Global Container Shipping Outlook                                                                                                       6
FIGURE 8: ALL-IN SPOT RATES
A si a - Eu ro p e We s tb o u n d: N o r t h e r n Eu ro p e ($ / T E U )   E as tb o u n d Tr a ns p a c if i c: U S We s t C o as t ($ / F E U )
$2,500                                                                       $2,500

$2,000                                                                       $2,000

$1,500                                                                       $1,500

$1,000                                                                       $1,000

  $500                                                                        $500

    $0                                                                           $0
          Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec                             Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
           19 19 19 19 19 19 19 19 19 19 19 19                                         19 19 19 19 19 19 19 19 19 19 19 19
        IMO implementation period
Source: Shanghai Container Freight Index

Lower fuel costs appear to have accounted for some of                        boosted all-in rates along the Asia–Europe lanes, where
the improved profitability, indicating that carriers’ pricing                spot rates negotiated by freight forwarders and NVOCCs
discipline has improved—or that they’re using the BAF to                     are the prevailing pricing mechanisms. Similarly, we
prop up their revenues, or both. The data also suggests that                 see BAF charges increasing on the shorter, eastbound
carriers are starting to take a firmer grip on their operating               transpacific routes, where shippers typically negotiate
expenses, which will stand them in good stead in what will                   contracts that break out the BAF as a separate charge. As
likely be volatile fuel markets in 2020 (figure 8).                          carriers’ uptake of LSFO has accelerated, BAF rates along
                                                                             the eastbound transpacific lane have kept pace, increasing
The fourth quarter of 2019 may provide a better indication                   to levels comparable to historical IFO recovery premiums
of the success of carriers’ cost recovery efforts, on which                  (figure 9). However, carriers may struggle to maintain
their future depends. We see two signs that carriers’ initial                surcharges at their current level as shippers push for more-
attempts to recover larger fuel costs driven by IMO 2020                     transparent BAF calculations and as other powerful forces
have been successful. First, carriers have successfully                      converge to drag down rates.

  WE SEE TWO SIGNS THAT CARRIERS’ INITIAL ATTEMPTS TO RECOVER LARGER
          FUEL COSTS DRIVEN BY IMO 2020 HAVE BEEN SUCCESSFUL

FIGURE 9: CARRIER FUEL COST COVERAGE
A si a - Eu ro p e We s tb o u n d                                           E as t b o u n d Tr a n s p a c if i c
($ B A F a n d c a r r i e r f u e l c o s t p e r T E U )                   ($ B A F a n d c a r r i e r f u e l c o s t p e r T E U )
$1,200                                                                        $600

$1,000                                                                        $500

  $800                                                                        $400

  $600                                                                        $300

  $400                                                                        $200

  $200                                                                        $100

     $0                                                                          $0
          Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan                         Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan
           18 18 18 18 18 18 19 19 19 19 19 19 20                                      18 18 18 18 18 18 19 19 19 19 19 19 20
          IMO implementation period          LSFO            IFO380   BAF
Source: Drewry, Bunkerworld, AlixPartners analysis

2020 Global Container Shipping Outlook                                                                                                                7
As figure 10 makes clear, there is no standard BAF formula                      Such calculations will have to take into account the various
in use across the board, nor is there any widely recognized                     means of reducing sulfur content. Most carriers will likely
mechanism to account for the effects of the various sulfur                      opt to burn LSFO, and only a few carriers serving certain
reduction methods—such as use of low-sulfur fuel oil,                           niche ports and markets will undertake costly refits of their
scrubbers, and liquefied natural gas—on the type of fuel                        vessels to burn liquefied natural gas. A larger minority of
used and the amount consumed. Frustration with the                              carriers will opt to install scrubbers—filters that capture
opacity around BAF charges will likely cause some of the                        sulfur emissions as IFO gets burned. Most carriers will use
megashippers, freight forwarders, and NVOCCs to propose                         a combination of solutions across their fleets, making a
their own formulas and press for adoption. Those same                           clear view of fuel consumption nearly impossible. With the
megashippers using the eastbound transpacific route have                        current cost spread between IFO and LSFO fuels hovering
historically represented the driving force for changes in the                   in the $200 to $300 range globally, the case for investing
way carriers do business, and it seems likely that they will                    in scrubbers is, for the moment, highly compelling. Each
play that role again in the case of BAF calculations, wherein                   different type of scrubber, however, comes with its own
the contracting process will drive movement                                     pros and cons, and any boost to revenue or earnings that
toward transparency and standardization.                                        comes from investing in scrubbers could be short-lived
                                                                                if the fuel-price spread collapses. Moreover, we believe
                                                                                that the regulatory framework governing the use of this
                                                                                technology will continue to evolve and may ultimately
                                                                                reduce returns on scrubber investments.

FIGURE 10: CONTAINER LINES PUSH LOW-SULFUR FEES

                                Fuel price per ton                                                              Fuel price per ton
                           x Trade factor                                                                    x (fuel consumption + TEU carried)
                                (average fuel consumption on a trade lane,
                                accommodating variables like transit time,
                                fuel efficiency, headhaul-backhaul imbalance)
                                BUNKER ADJUSTMENT FACTOR (BAF)                                                         MARINE FUEL RECOVERY (MFR)

To be applied: Jan 1, 2019          Cost to annual fuel bill: $2 billion        To be applied: Jan 1, 2019             Cost to annual fuel bill: $1 billion

                                Fuel price per ton                                                              Fuel consumption
                           x Trade factor                                                                    x (Current bunker price minus base
                                (fuel consumption per round trip                                                bunker price) + cargo loaded onboard
                                + TEU carried)                                                               x Trade factor
                                BUNKER CHARGE MECHANISM (BRC)                                                   FUEL COST RECOVERY CHARGE (FCR)

To be applied: Jan 1, 2019          Cost to annual fuel bill: $2 billion        To be applied: Mar 1, 2019             Cost to annual fuel bill: Not specified

                                Fuel price per ton                                                              Fuel price per ton
                           x    Trade coefficient                                                            x Trade wise loading factor
                                                                                                             x Trade imbalance
                                BUNKER ADJUSTMENT FACTOR (BAF)                                                     ONE BUNKER SURCHARGE (OBS)

To be applied: Jan 1, 2019          Cost to annual fuel bill: $160/TEU          To be applied: Jan 1, 2019             Cost to annual fuel bill: Not specified
(all contracts with a minimum       (which works out to $3 billion with         (applies to all new contracts
validity of three months)           19 million TEU handled in 2017)             starting on or after Jan 1, 2019 and
                                                                                valid until further notice. Existing
                                                                                contracts subject to previous BAF
Source: JOC.com                                                                 until contracts expire)

2020 Global Container Shipping Outlook                                                                                                                           8
KEY TAKEAWAYS
The coming year presents players in the container shipping industry with a host of stiff
challenges and difficult trade-offs that will vary by their roles in the industry’s ecosystem.

Specifically:

                 Carriers enjoyed a recovery in profitability in 2019. But they could see those gains evaporate if they fail to

01
                 control costs—above all, their fuel costs. The long-term benefits of scrubbers remain to be seen but initial
                 returns could be strong based on the fuel cost spread. Carriers will need to carefully consider if and how
                 they will go about converting more vessels. In addition, some of the smaller and more-remote ports may
                 be challenged to secure adequate LSFO supplies, which could influence carriers’ deployment strategies.

02               Freight forwarders may see an uptick in profitability, as they historically have
                 prospered from increases in shipping rates and complexity.

                 Shippers will likely take the lead in determining how carriers will recover their higher fuel costs, but they

03
                 should expect increases in their fuel adjustment charges or all-in rates. They should also be mindful of
                 the rising risk of carrier bankruptcies. Four years on from Hanjin’s costly and disruptive collapse, the
                 industry’s finances remain precarious; and shippers, freight forwarders, and NVOCCs should assess the
                 viability of individual carriers and consider spreading their business among several lines.

04
                 Investors should keep close tabs on carriers’ debt levels, cost management, and
                 profitability and be alert to any unforeseen declines in shipping volumes or rates—
                 especially on the Asia–Europe and transpacific lanes.

AS CONTAINER SHIPPING
ENTERS A NEW ERA,
PREPARING FOR THE
WORST MAY BE THE BEST
WAY TO AVOID IT.
2020 Global Container Shipping Outlook                                                                                            9
CONTACT THE AUTHORS:

Esben Christensen                                                   Jeff Drake                                                           Marc Iampieri
Managing Director                                                   Managing Director                                                    Managing Director
+1 646 746 2496                                                     +44 20 7098 7612                                                     +1 646 746 2430
echristensen@alixpartners.com                                       jdrake@alixpartners.com                                              miampieri@alixpartners.com

Lian Hoon Lim                                                       Jim Blaeser                                                          Jason Keyes
Managing Director                                                   Director                                                             Director
+852 2236 3525                                                      +1 212 297 1599                                                      +1 212 561 4185
llim@alixpartners.com                                               jblaeser@alixpartners.com                                            jkeyes@alixpartners.com

Brian Nemeth                                                        Henry Pringle                                                        Jesse Bermensolo-Cutler
Director                                                            Director                                                             Business Intelligence Manager
+1 646 746 2492                                                     +44 20 7098 7653                                                     +1 214 647 7644
bnemeth@alixpartners.com                                            hpringle@alixpartners.com                                            jbermensolocutler@alixpartners.com

Maxim Vanhencxthoven
Senior Vice President
+44 20 7332 5218
mvanhencxthoven@alixpartners.com

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