2019 Media kit - FunTimes Magazine
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2019 Media kit
FunTimes Magazine is poised
as the predominant culture
and lifestyle magazine for the
African American, African and
Caribbean communities in the
Mid-Atlantic States.
To Advertise Call (215) 954-6300
Educate, Entertain & Empower
a magazine that understands and respects your culture
Through articles by, for and about our success. Learn from them and be inspired
communities, FunTimes reflects the by their journeys. See what is possible for
many voices of the African Diaspora us with hardwork, expanded resources and
and its cultural points of view. a commitment to excellence. FunTimes
caters to the interests and needs of Black
Because we can’t depend on mainstream professionals and entrepreneurs. With advice
media to tell our story with balance, fairness,
to uplift, FunTimes motivates with success
respect and the appropriate cultural
perspective, there is a crying need for a strategies, social skill development and much
publication that speaks to and for the Mid- more!
Atlantic area’s growing African, Caribbean,
A staff that works as hard and cares as much
African-Latino communities in particular
alliance with African Americans. It’s a place as you do.
where your voice, your feedback and your
Top writers from around the globe help you stay
perspectives are welcomed.
on top of the issues and trends impacting and
A great way to stay connected to your shaping the lives of today’s people of color. Our
roots and values, as you strive for success positive, solutions-based journalism reflects our
in America.
core mission. We, like you, strive for success and
fulfillment—and we remember to involve and
FunTimes celebrates the positive; our vibe is
support the community along the way, with a
proud and upbeat, and our purpose is focused.
FunTimes content elevates the dialogue about commitment to giving back.
our identity as African- descended people and
our contributions and place in America, and A great deal for a reasonable price.
how we are giving back to our home countries.
We champion our history of greatness, along Each issue features a mix of news, resources,
with the significant contributions of our arts & entertainment, cultural events and
people now in America and beyond.
discussions of social and political issues. Don’t
A venue to hear about successful people who miss out on top-rate reporting on local, national
have your shared backgrounds and experiences. and world news covering a broad range of
We reflect our ambitions and aspirations by interests in immigration, business, government,
highlighting real-life Black role models in technology, science, health, education, sports,
our community who have blazed a path of leisure, people & places, faith & spirituality.
To Advertise Call (215) 954-6300
Our Story
FunTimes Magazine was first published in Liberia in 1992.
Its mission was to bring cheer to weary Liberians embroiled
in a brutal civil war. It has grown from a 12-page pamphlet
to a glossy 100-page full color magazine.
FunTimes is the go-to magazine of record for African
American, Caribbean, Africa and its Diaspora in the Mid
Atlantic area.
Once we moved to the Philadelphia, PA area, we
determined that there was a huge gap in the marketplace,
and repurposed FunTimes to fill that gap. Since then, the
print magazine has grown into a readership of more than
58,000 each issue.
While it is possible to reach audiences of color in the
mainstream press, FunTimes is still the best vehicle to
engage, influence and activate them. Since the founding of
this publication, we have built a level of trust that extends
to our advertising and marketing partners, who have direct
access to niche communities and the broad audiences of
consumers of color.
Subscribers pay attention to the advertising in FunTimes
because they know that our advertisers care enough about
them and respect their buying power/acumen enough to
target them specifically through a Black-owned publication.
They rely on FunTimes for Education and Empowerment
on issues that affect them. That kind of confidence and
commitment is rewarded by our readers being more likely to
respond to advertisers’ calls-to-action.
To Advertise Call (215) 954-6300
“FunTimes Magazine is a
critical platform for the black
community. It empowers and
gives us voice!”
Dr. Azubuike Ezeife, MD
FACOG
Peter Gonzales, Esq. Sandy Lawrence Jeff Brown
President/ CEO Welcoming Center Former Interfaith Outreach, President/CEO
for New Pennsylvanians Philadelphia Corporation for Aging Brown’s ShopRite Superstores
“FunTimes is a powerful resource for “PCA is using FunTimes Magazine to “Brown’s ShopRite is about fresh foods
immigrants and the broader community. outreach to African and Caribbean and vegetables. Our vision is to create
Every issue provides deeper insight into community.” hubs for business and wellness. FunTimes
the cultural, social and economic impact Magazine is an important partner in
the African Diaspora is making in our educating and engaging the community.”
region.”
To Advertise Call (215) 954-6300
Our readers
FunTimes readers include motivated, inspirational, movers-and-shakers with
significant community influence and personal buying power.
FunTimes subscribers represent a rainbow Our readers are versatile and demographically
of cultures linked to the African Diaspora. diverse. From young adults to retirees,
Our success- minded subscribers maintain FunTimes provides table topics that create
strong emotional and practical ties with their awareness in a family envirnoment.
Motherland, be it Africa or one of the isles of
FunTimes readers also include urban
the Caribbean. They are proud of whom and
professionals that have advanced degrees and
where they have come from. At the same time,
corresponding disposable income.
they embrace, follow and initiate modern
trends among their peer groups. FunTimes reflects the best of the contemporary
modern lifestyle. Our content is tasteful and
The strong values passed down through
classy which makes this a great advertising
generations allows our readers, the Mid
vehicle.
Atlantic burgeoning class of African-descended
urban professionals and entrepreneurs, to not Our subscribers travel regularly for business
just survive,but thrive in modern American and pleasure, to visit family or to other
society. Now they are looking to maximize their destinations in Africa, Caribbean, America and
career and financial options as they improve across the globe.
their station in life. We cultivate that success
by profiling Black role models,and proudly Reflecting their aspirational status, they spend
reflecting the ambitions and aspirations of our a significant portion of their income on high-
African, Caribbean, African-Latino and African quality goods and services, including the latest
American communities. vehicles, technology and home electronics for
work, school and home.
To Advertise Call (215) 954-6300
fem
Our readers appreciate buying from those who see
and respect them as a unique population. Advertisers Gender
who offer high-quality products and services can reach 47% Male
audiences thirsty for knowledge and consumers who 53% Female
are ready and willing to buy.
Your advertising can be seen on FunTimes print and female
website platforms, at events and disseminated with female
e-blasts amplifying access and penetration of our female
gree
otherwise hard-to-reach niche audience. gre
pur
You can get the attention of African-descended Age pur
blue
people not only locally via the print edition, but also 6% 18-30
blu
Diasporans across the globe via the digital space with 29% 31-41 red
fem
your advertising. 44% 41-50 red
21% 50+
FunTimes allows marketers to deepen their level of
green
engagement with a trendsetting audience. Connect
green
with our subscribers where they live, work, surf and red gre
play—across all our platforms. red
blue red
Education
Our readers interact with the FunTimes world via local blue
5% High School
teal blu
organizations, event venues, subscriptions, digitally
29% Some College
teal
via social media and website. Classifieds, display ads, purple tea
red
32% 4 Yr College
supplements and special sections/issues are just a few purple
23% Master pur
blu
examples of the options we offer. Whatever your needs,
11% Professional
FunTimes has a marketing package that works for you.
Just contact us and we’ll put together a plan to meet gree
the needs of your organization. gre
pur
We keep subscribers engaged between bi-monthly Household Income pur
blue
issues with timely online access to breaking news that 19% $30K-$49K
red blu
red
is pertinent to their interests and needs. This type 26% $50K-$99K
red
blue red red
of ongoing interactivity maintains the strong and 37% $100K-$149K
blue
trusting connections with our readers. 18% $150K+ blue
Many readers are entrepreneurs/small business
owners who can benefit from an array of resources.
red
FunTimes gives you a direct connection to tens of
thousands of professionals, business executives Marital Status blu
and entrepreneurs as well as public officials. These 49% Single
audiences include niche communities and the broad 51% Married
spectrum of consumers of color in the Mid-Atlantic
region.
To Advertise Call (215) 954-6300
Our Editorial Calendar
JAN/FEB 2019 30 Under 30 People to Watch (e.g. emerging leaders in their fields, making
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a difference in their community, trailblazers), Black History Month (affirm-
12/8/18 1/1/19 ing positive actions of persons with a commitment to equity particularly
in Tri-State area) Awardees particularly from African/Caribbean heritage),
Valentine’s Day (gifts, relationships), New Year Resolutions, Tax Advice.
30 Under 30 Award Release Party.
MAR/APR 2019 Women of Influence Award. Women’s History Month edition (profiles of
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women making a difference, Women’s Reception), Spring Fashion, Earth
2/9/19 3/1/19 Day (environmental issues), Miss Caribbean USA), Penn Relays (Coaches’
Reception, competitors from Africa, Jamaica and other Caribbean islands).
MAY/JUNE 2019 Men of Influence Award, Father’s Day Edition, Men’s Reception. Planning for
Summer Vacations, Summer Fashions, Graduation, Ramadan, Special pull-
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out section highlighting African-Caribbean Businesses, restaurants and ser-
4/6/19 5/1/19
vices in Philadelphia 5-county metro region.
JULY/AUG 2019 HBCU Influencers Award. Release Party Reception. Black Business Month,
Back to School/College, Independence Day festivities, Americans with
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Disabilities Month
6/8/19 7/1/19
SEPT/OCT 2019 Black Professional Organizations Award. Release Party Reception. Other
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themes include Winter Vacation Planning, Labor Day, Grandparents
8/10/19 9/1/19 Day, Breast Cancer Month, Sickle Cell Disease Association of America,
Philadelphia/Delaware Chapter, My Sister’s Circle.
NOV/DEC 2019 Honoree Round Up and Holidays (Veterans Day, Thanksgiving, Christmas,
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Kwanzaa) edition. Philadelphia Association of Black Journalists Awards, Year
10/5/19 11/1/19 End Reflections/Highlights, Real Estate, Year-End Financial Assessments
and Tax Advice.
To Advertise Call (215) 954-6300
our events & online opportunities
FunTimes offers sponsorship opportunities at
community-based events for a more personal
connection.
FunTimes has grown into a fully integrated
community engagement and advertising
solution, innovatively combining events, digital
media and publishing. We provide a range of
vehicles and activities for marketers who want
to target the African-Caribbean communities ONLINE
in all their richness and complexity. The www.FunTimesmagazine.com is enjoyed
signature events we sponsor offer a variety of for weekly updates in an engaging internet
ways to engage with this audience. community. Within a social and informative
Our first-class community events broaden environment, FunTimes online features
our reach and demonstrate our commitment magazine content and adds national and
to showcasing success. They mix social, international news and blogs on a variety of
networking and educational aims. We draw interests.
a powerful and diverse mix of people that It’s the online destination for African,
are both up-and-comers and those at the
Caribbean and Diaspora markets. We offer our
top of their fields. Sponsorship of FunTimes
partners and advertisers unique and creative
community events allows you to be associated
marketing opportunities through this venue.
with quality, raise up your profile, engage with
tastemakers, influencers and thought leaders, Online Destinations https://www.facebook.
and benefit from the exposure you get—the com/pages/FunTimes-Magazine Twitter
experiences you have. Account https://twitter.com/@FunTimesMag
To Advertise Call (215) 954-6300
To Advertise Call (215) 954-6300
ACT NOW!
Advertising Ratebase: 58,000* Call (215) 954-6300 or email
*not yet audited.
info@funtimesmagazine.com
Ad Rates for advertising
Full Page $2,300 Cover 2 $3,500
Half Page $1,200 Cover 3 $3,500
opportunities and
Quarter Page $600 Cover 4 $7,500 event sponsorships.
Ad Sizes
Full Pg Bleed: 8.375” w x 10.875” h
Trim: 8.125” w x 10.625” h 3rd Square
4.625 x 4.625
3rd
2.25 x 9.375
Live area: 7:125 x 9.625
Safety: .25” in from all edges 3rd Square
4.625 x 4.625
1/2 Pg Horizontal: 7” w x 4.625” h FULL PAGE 1/2 PAGE VERTICAL 1/2 PAGE HORIZON
1/2 Pg Vertical: 3.4375” w x 9.375” h
Ad Specifications
Digital files of high resolution are required in psd, tiff, pdf, or jpg. Images must be SWOP (CMYK or
Grayscale). Spot and RGB color will be automatically converted. Resolution must be 300 dpi at 100%. Do
not nest EPS files into other EPS files. All required image trapping should be included in the files. Ink density
should not exceed 280%. Fractional ads may be bordered to suit the page design. Digitally supplied material
only. Printed material and film will not be accepted.
Artwork
Material under 50MB may be emailed to info@funtimesmagazine.com. Material over 50MB may be sent via a file
sharing program (e.g., Dropbox, Google Drive, etc.). Please email Doyin@funtimesmagazine.com with the file
access instructions.
Frequency
Fun Times Magazine publishes bi-monthly, six editions annually. It appears at the distribution points on the 15th
of the months of January, March, May, July, September, and November. We occasionally print special editions
and pull-out sections.
WAIVER Advertisers will indemnify FunTimes Magazine and its publisher from any suits and claims arising from their
advertisement, its contents and including any infringements. Rates and availability are subject to change and FunTimes
Magazine is open to strategic partnerships and opportunities.
Award and Release Party Sponsorship
This is Magazine in Action for advertisers. Come with discount coupons,
meet one-on-one with FunTimes fan base and network.
Title Sponsor $2000
Diamond Sponsor $1500
Gold Sponsor $1000
General Sponsor $300
To Advertise Call (215) 954-6300EDITORIAL OFFICE SALES CONTACT
FunTimes Magazine (215) 954-6300
1226 N 52nd Street Info@funtimesmagazine.com
Philadelphia, PA 19131
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