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2019
Impact
Report
worldcancerday.org
World Cancer Day 2019 Impact Report 2
#IAmAndIWill
World Cancer Day 2019 Impact Report 3 2019 was a year that ignited action
World Cancer Day 2019 Impact Report 4 A bold, new campaign 2019 marked the beginning of an exciting three-year campaign. And, it was more personal than ever. The new theme, ‘I Am and I Will’ calls for commitment and action, and acts as an important reminder that each one of us has a role to play in reducing the impact of cancer.
World Cancer Day 2019 Impact Report 5
Incredible impact
More than 947 activities took place in drove over 300,000 unique visits to
The rallying cry of ‘I Am and I
127 countries, gathering communities, the website, where over 400 pieces of
Will’ could be seen, read and organisations and individuals in schools, campaign materials were available to
heard all over the world this universities, businesses, hospitals, help drive meaningful engagement with
marketplaces, shopping malls, parks, city the 'I Am and I Will' campaign.
past 4 February. The theme
and community halls, places of worship
was embraced by supporters and in the streets. The following pages details some of these
achievements, and acts as a small
everywhere with thousands and 62 government leaders responded with reminder that all of our actions have
thousands of personal messages strengthened support and commitment, made an incredible impact this World
of commitment shared. while supporters made their own voices Cancer Day.
heard with over 700,000 social media
posts, helping the campaign trend on
Twitter worldwide. The global story on
early detection, screening and diagnosis
inspired over 15,000 press articles in
154 countries. Altogether, the campaign
World Cancer Day 2019 Impact Report 6 Photo credit: BCI Ghana
World Cancer Day 2019 Impact Report 7
Impact 55 landmarks
illuminated in 37 cities
in numbers 2018: 44 landmarks in 30 cities
World Cancer Day’s 947 activities
engagement, reach and in 127 countries
global presence was
higher than ever. 15,810 press articles
in 154 countries
2018: 14,037
741,936 social media
mentions tagged with
#WorldCancerDay
62 governments
engagedWorld Cancer Day 2019 Impact Report 8
Impact 300,360
website visitors
in numbers
604,730
total video views
1,455 supporters
served through live chats
33,336 custom
posters generated
2018: 18 375
127,248 materials
downloaded in 56 languages
2018: 107,892World Cancer Day 2019 Impact Report 9
“Cancer is one of the greatest health challenges
of our time and we stand united with those facing
cancer and their families. Together, let’s work to
create a world without cancer.”
Julie L. Gerberding, M.D., M.P.H., Executive Vice President & Chief Patient Officer
Strategic Communications, Global Public Policy, and Population Health,
MSDWorld Cancer Day 2019 Impact Report 10
UICC members make an impact
Americas
Argentina Ecuador Honduras Mexico
This year’s World Cancer Day kicked off For World Cancer Day, Jóvenes Contra This World Cancer Day, the Liga The Asociación Mexicana de Lucha
the annual cross-country tour of the Liga el Cáncer hosted the 5th edition of Contra el Cancer in Honduras brought Contra el Cáncer teamed up with
Argentina de Lucha Contra el Cáncer’s the BIONIC Fashion Day, welcoming together policy makers, central and local Universidad Nacional Autonoma de
(LALEC) travelling mammography unit cancer survivors from 18 countries all government authorities and institutions Mexico for a day of informed public
serving women with free mammograms. over the continent, including Colombia, to share information in a special talks which included a panel discussion
The League also got the whole country Venezuela, Peru, Bolivia, Argentina, symposium focused on female cancers. and plenary sessions spotlighting the
talking about cancer, empowering Brazil, Costa Rica, and the United States. As a spin-off of the symposium, a number psychosocial impact of cancer, which
everyone with the ‘I Am and I Will’ The fundraising and awareness raising of working groups were established as took place before a memorial ceremony
message and promoting the importance event featured young cancer survivors a way to continue to share information and a health fair with more than 25
of prevention and early detection with prostheses taking to the catwalk on improved education, screenings and cancer organisations taking part.
through gatherings and conversations wearing the creations of distinguished cancer registries.
held in piazzas, in the news and in local national designers. United States
communities. Venezuela
Coinciding with World Cancer
Haiti
To commemorate World Cancer Day, the Day, the National Comprehensive
Brazil Innovating Health International invited Sociedad Anticancerosa de Venezuela Cancer Network announced official
With three times more mentions of their communities from Port au Prince’s streets reopened a newly renovated cancer endorsements by the governments of
organisation's name in the Brazilian press and markets to a World Cancer Day prevention clinic in Caracas which will Ethiopia, Nigeria and Tanzania for the
this World Cancer Day, FEMAMA made programme filled with talks on cancer continue to service cancer patients in NCCN Harmonized Guidelines™ for Sub-
a huge impact. FEMAMA and their education, free cervical and breast the community. The 60-year old clinic Saharan Africa. The guidelines provide
members used the global attention from cancer screenings as well as basic has a renewed laboratory as well as up-to-date, evidence-based guidance for
World Cancer Day to mobilise support dental check-ups. The event generated gastroenterology unit. high-quality, high-value, patient-centered
around a national bill encouraging early significant media coverage on TV and cancer care in Africa.
cancer detection. Through telling radio all over the island.
patients stories to the press and on social
media, FEMAMA was able to gather over
1,500 signatures in an online petition to
support a public consultation for the
draft bill.World Cancer Day 2019 Impact Report 11
Commissioner of European Union Mr.
Vytenis Andriukaitis (Health & food safety)
speaks at the World Cancer Day event
hosted by the Hellenic Cancer Society.World Cancer Day 2019 Impact Report 12
UICC members make an impact
Europe
Belgium this year’s main focus highlighting the prevention and diagnosis of cancer with organisations held a Breakfast Seminar
role of artificial intelligence in serving the special emphasis on passive smoking focused on understanding the impact of
In a symbolic and meaningful action,
ambitions of the Institute. where a number of prominent scientists cancer on the workforce. The morning
the Fondation Contre le Cancer brought
in their own field participated. The ECALI programme included discussions on
together cancer survivors and researchers Greece run dedicated to World Cancer Day also cancer costs, workforce implications and
to the steps of the Federal Parliament
took place in the capital city for the third returning to work as a cancer survivor
building for a candle lighting ceremony A full programme of activities across
year in a row with over 1,000 with speakers from academia, civil
to honour those living with cancer and Greece was organised by The Hellenic
participants, while popular building and society and government, including the
those who have passed from the disease. Cancer Society in collaboration with
landmarks were illuminated across the Minister of Labour and Social Affairs.
In anticipation of the upcoming national their members and partners. The main
country to mark the day.
elections, the Fondation also used the event gathered hundreds of distinguished
United Kingdom
occasion to urge the government to guests for high level discussions, including
Hungary
increase investment in cancer research speakers: the President of the Hellenic Along with several fundraisers throughout
Republic, Mr Prokopios Pavlopoulos, The Hungarian League Against Cancer the country, Cancer Research UK (CRUK)
and submitted a memorandum to all
political parties which highlighted six the Minister for Health, the General held several activities across the country, hosted a number of initiatives including
key recommendations to boost efforts in Secretary of the European Network including university lectures on new the 10k Winter Run through the heart of
national cancer control. of Smoking & Tobacco Prevention, as treatments as well as a press conference. London as well as a dedicated campaign
well as the EU Commissioner for Health The League also used the day as an inviting MPs from all political parties to
France and Food Safety. The event which was opportunity to engage with the public support and attend an awareness raising
organised by the HCS and its President, in department stores, main squares, bus event in Parliament. To encourage MPs to
A day of talks and debates gathered
Mr. E. Filopoulos, was also attended by stops, schools and pensioners clubs by attend, CRUK mobilised their supporters
hundreds of health professionals,
other dignitaries including Mr. Kyriakos asking people to reflect on their own ‘I Am by creating an online form where
associations, researchers and scientists
Mitsotakis, Opposition Leader and Mrs. and I Will’ message. supporters and constituents could add
for the 7th meeting of the French National
M. Vardinoyannis Goodwill Ambassador their details to a template invitation email
Cancer Institute. This meeting aimed to Norway
of UNESCO. Finally the event was which could be edited and sent directly
share the latest developments, advances
concluded by a Round Table Discussion This year the Norwegian Cancer Society to MPs.
and reflections around the fight against
presided by Professor. P. Behrakis on together with their 16 associated patient
cancer and its societal challenges, with
the subject of the developments onWorld Cancer Day 2019 Impact Report 13 Special World Cancer Day event hosted by BCI Ghana in the city of Kumasi
World Cancer Day 2019 Impact Report 14
UICC members make an impact
Africa
Ghana Mctonne Cancer Care Foundation also Nigeria
marked World Cancer Day in Ghana by
On World Cancer Day, Breast Care This World Cancer Day was filled with a
mobilising thousands of women for free
International alongside the Ashanti number of milestones for the Medicaid
breast and cervical screenings which took
Regional Coordinating Council and the Cancer Foundation who were able to
place in one of Ghana’s largest markets,
Kumasi Metropolitan Assembly hosted officially commission a registry to collect,
and a number of schools and churches.
a special World Cancer Day event, with record and analyse cancer data for the
The campaign also helped to create
guest of honour UICC President, HRH state. The day also marked the start of a
awareness through the media and local
Princess Dina Mired of Jordan. The partnership with the police force to offer
drama productions.
celebration which encouraged survivors free cervical and breast screening for over
to share their experience brought Namibia 500 female officers and wives of police
together a number of distinguished guests officers. And, for the first time the Abuja
including the First Lady, Her Exellency To mark World Cancer Day, the Cancer City Gates were illuminated for World
Rebecca Akufo Addo, Lady Julia, the Association of Namibia engaged the Cancer Day, which was made even more
Health Minister, Hon. Kwaku Agyemang national press with a media morning, momentous as the Foundation presented
Manu, the Gender Minister, Hon. Cynthia including a breakfast briefing and a two million naira to ten cancer patients to
Morrison as well as ministers, the clergy, dedicated training session for journalists mark the occasion.
religious leaders and students. to better understand cancer and how
they may more effectively report on the
disease.World Cancer Day 2019 Impact Report 15 The MAKNA team out in force engaging the public on World Cancer Day
World Cancer Day 2019 Impact Report 16
UICC members make an impact
South East Asia Western Pacific
Indonesia Alongside activities organised by Australia Malaysia
the NCCC, the Indonesian Cancer
This World Cancer Day, the National To mark World Cancer Day, the To reach a younger audience in a social
Foundation held a number of events
Cancer Control Committee (NCCC) Victorian Comprehensive Cancer Centre setting, MAKNA partnered with the
to mark World Cancer Day. A hair
led three-days of public awareness broadcasted a free special live lunch Ministry of Health, and Great Eastern
donation campaign “Hair for Hope.
raising workshops, which included the discussion highlighting new research Mall to hold a public exhibition for World
Be the Hope” along with a fun run and
official launch of a cancer pocket guide into rare cancers. The discussion - led by Cancer Day. It was an opportunity to
cycling fundraiser attracted over 2,000
made available to the general public. clinician-scientist, Professor Clare Scott invite young people to interact with
participants. Workshops on healthy
The Committee also gathered together and Kate Vines, Founder and Head of the MAKNA team including patients,
lifestyles, early detection, and risk factors
stakeholders for a focus group discussion Patient Care at Rare Cancers Australia volunteers and nurses, and to understand
were also organised to raise awareness
on cancer control management, which - centred around the innovative patient- better what cancer is about and how to
among medical doctors.
was concluded by a conference attended driven NOMINATOR clinical trial which prevent it. Clinical breast examinations
by national civil society representatives, Nepal explores the genomic profiling of rare and basic health tests were also provided
the Ministry of Health as well as keynote cancers. free of charge during the exhibition.
speakers from UICC and the International Organised by the Nepal Cancer Relief
Atomic Energy Agency. Society (NCRS), an incredible motor rally
stretching the 250km from Kathmandu
to Pokhara took place for the first time,
with all participating cars carrying cancer
awareness slogans and messages.
The NCRS also planned several other
activities across the country focusing on
cancer awareness and early detection,
including a candle lighting ceremony and
free health camp offering free screenings.World Cancer Day 2019 Impact Report 17
UICC members make an impact
Eastern Mediterranean
Egypt Iran parents to make origami hearts which
were sold in a charity bazaar with funds
The Alexandria Society for Cancer The Reza Radiotherapy and Oncology
raised going to support MAHAK's efforts.
Patient Care alongside the Alexandria Center created an engaging World
Using their website and Instagram and
Faculty of Medicine planned several Cancer Day campaign to raise public
visiting schools around Tehran, MAHAK
activities around World Cancer Day, awareness, including a series of one-day
reached almost 1,000 students and
including a marathon, a number of workshops which offered diverse trainings
achieved more than 20,000 impressions
awareness talks highlighting cancer on topics such as mindfulness techniques,
on Instagram alone.
prevention as well as a press conference. prevention, nutrition principles and one of
Large banners displaying key messages their most popular workshops - laughter
and the World Cancer Day logo were also yoga. The Center also partnered with Israel
hung from buildings of the Alexandria the Mashhad Cancer Charity and the
This year the Israel Cancer Association
University Faculty of Medicine to raise Mashhad municipality to host a 5km
held a series of events to engage the
awareness campus-wide. family-friendly cancer awareness
media, including a Facebook Live
bike ride.
broadcast on cancer prevention,
To celebrate the spirit of the new ‘I Am detection and treatment, a joint press
and I Will’ theme, MAHAK created a conference with the Ministry of Health
national campaign aimed at teaching releasing the latest national data on
elementary school children the value of cancer morbidity, survival and mortality,
humanitarian and charitable activities. as well as a number of radio broadcasts
Through using a heart origami as a as part of wider public information
fun and creative tool to engage young campaign.
students, MAHAK invited schools andWorld Cancer Day 2019 Impact Report 18
Closing the global cancer divide:
A Council on Foreign Relations meeting
World Cancer Day encourages a more empowered world through raising “It’s been an unnecessarily
the public and political literacy through the pursuit of informed and siloed approach which we have
worthwhile discussions on some of the most critical social issues in cancer. adopted at a global level when
In the week leading up to World Cancer Day, the Council on Foreign actually we’re talking about a
Relations, invited UICC CEO, Cary Adams and Nobel-Prize winner, Harold human being.”
Varmus for an insightful discussion on closing the global cancer divide. Cary Adams, UICC
Council on Foreign Relations meeting
in New York, 29 January 2019
The Council on Foreign Relations (CFR) is a member-based organization, think tank and
publisher helping its members, government officials, business executives, journalists, educators
and students, and civic and religious leaders to better understand the world.World Cancer Day 2019 Impact Report 19
Partners with a vision
Astellas Diaceutics
“World Cancer Day provides In the lead up to World Cancer
an opportunity to reflect on the Day, Diaceutics conducted a survey
progress made with improving among cancer patients to help raise
cancer treatment and underscore awareness and to better understand
the need for continued focus.” the diagnostic journey from a patient
perspective. The results, which were
Dr. Peter Sandor, Vice President, shared on World Cancer Day, found
Head of Oncology Therapeutic that the concept of biomarkers,
Area Marketing Strategy, Astellas mutations and genetic tests were
more difficult to understand, yet
Daiichi Sankyo there was a desire among patients to
learn more. The findings underscored
First time World Cancer Day partner,
an important need for clear,
Daiichi Sankyo launched a Twitter
accessible and simple information as
campaign to help drive awareness,
well as a shared language between
to reaffirm their commitment to
patients and physicians to empower
developing "meaningful treatments
patients to take ownership of their
for patients with cancer" and serve
diagnostic and treatment journeys.
as a reminder of the powerful work
that their teams and colleagues
do each day. Television screens MSD
throughout the corporate offices MSD teamed up with Twitter to
featured key information and create an exclusive World Cancer
messages to help boost awareness Day emoji for the 4 February.
among Daiichi Sankyo's 15,000 Featuring the world inside the ‘I Am
employees. and I Will’ speech bubble, the emoji
appeared each time the official
hashtags #WorldCancerDay and
#IAmAndIWill were used.World Cancer Day 2019 Impact Report 20
A fresh collaboration with leading artists
The launch of the new ‘I Am The bold and inspiring video
and I Will’ campaign presented featuring leading musicians such
an opportunity to extend the as Billboard’s Hot 100 chart topper
campaign’s awareness and reach. Halsey, singer, songwriter and
UICC’s collaboration recording actress Sabrina Carpenter and
artists including Grammy winner Chinese-Canadian superstar Kris Wu
Alessia Cara and TIME 100 Most as well as cancer survivors Taboo,
Influential People of 2018 honouree rapper and member of Black Eyed
Shawn Mendes, as well as luminary Peas, and the visionary Nile Rodgers
will.i.am, represents a fresh approach has been viewed over half a million
in reaching individuals yet to hear of times.
or engage with World Cancer Day.
“This World Cancer Day, I will use my voice
to raise awareness and my influence to make
change. We all have the power to reduce the
impact of cancer, so this 4th February, I will join
the fight against cancer – please join us.”
will.i.amWorld Cancer Day 2019 Impact Report 21
“I am no longer ignorant to the
challenges presented by a cancer
diagnosis, but I am also not
powerless in providing much needed
education to ease this journey.”
Ebele Mbanugo, Run for A Cure Africa,
Executive Director
NCD Alliance blog story for World
Cancer Day
Students attend a special World
Cancer Day event in Nigeria hosted
by Run for A CureWorld Cancer Day 2019 Impact Report 22
As the sun goes down on the
4 February, cities light up in
orange and blue to mark
World Cancer Day. This year,
55 landmarks in 37 cities
showed their colours in support.
Vancouver Convention Centre light up
for World Cancer Day thanks to the
Canadian Partnership Against CancerWorld Cancer Day 2019 Impact Report 23
Cities shining a light
Springfield Central, Brisbane, Australia Caretta Shiodome, Tokyo, Japan Marina Square, Singapore
Story Bridge, Brisbane, Australia The Treasury, Petra, Jordan Ocean Financial Centre, Singapore
Legislative Assembly of the State, AUBMC-Daniel ACC building, Lebanon Victoria Theatre and Concert Hall,
Sāo Paulo, Brazil Singapore
The Cat Statue, Kuching, Malaysia
Ponte Estaiada, Teresina, Brazil City of the Arts and Sciences Museum,
Independence Monument, Yangon,
Valencia, Spain
Sail of Lights, Vancouver, Canada Myanmar
Ericcson Globe, Stockhölm, Sweden
Olympic Cauldron/Vancouver Yangon Parliament Building, Yangon,
Convention Centre, Vancouver, Canada Myanmar Kaknästornet, Stockhölm, Sweden
Calgary Tower, Calgary, Canada Yangon City Hall, Yangon, Myanmar Folkart Towers, Izmir, Turkey
High Level Bridge, Edmonton, Canada Abuja City Gates, Abuja, Nigeria Galata Tower, Istanbul, Turkey
RCMP Heritage Centre, Regina, Canada Transcorp Hilton, Abuja, Nigeria Martyrs' Bridge, Istanbul, Turkey
The Forks, Winnipeg, Canada National Theatre, Lagos, Nigeria Yavuz Sultan Selim Bridge, Istanbul,
Turkey
CN Tower, Toronto, Canada Royal Opera House, Muscat, Oman
Jet d’eau, Geneva, Switzerland
Niagara Falls, Niagara, Canada Palácio da Ajuda, Lisbon, Portugal
BT Tower Infoband, London, United
Halifax City Hall, Halifax, Canada Terreiro do Paço, Lisbon, Portugal
Kingdom
Confederation Building, St John’s, Qatar National Convention Center,
UK Parliament, London, United Kingdom
Canada Doha, Qatar
York Teaching Hospital, York, United
Charilaos Trikoupis Bridge, Rio & Antirrio, Qatar Petroleum Tower, Doha, Qatar
Kingdom
Greece
The Torch, Doha, Qatar
Prudential Centre, Boston, United States
City Hall, Ioannina, Greece
Sheraton Grand Doha Resort &
PECO Building, Philadelphia, United
Evia Island Port Authority Building, Evia Convention Hotel, Doha, Qata
States
Island, Greece
Fullerton Building (Fullerton Hotel),
The Leonard P. Zakim Bunker Hill
Fountain of the Four Rivers, Piazza Singapore
Memorial Bridge, Boston, United States
Navona, Rome, Italy
NTUC Building (One Marina Boulevard),
Sana Shopping Center, Tehran, Iran Singapore Galata Tower lights up in
Istanbul thanks to Turkish
Association For Cancer
Research & ControlWorld Cancer Day 2019 Impact Report 24 Government leaders step up Every year on World Cancer Day, governments around the world reaffirm their commitment and make cancer a national health priority. This year, at least 62 governments engaged on World Cancer Day.
World Cancer Day 2019 Impact Report 25 Telling a story World Cancer Day is a critical opportunity to engage with the press and media to ensure informed coverage which continues to break down myths and misconceptions, overcome stigma and reduce fears around cancer. This year, the global press story focused on early stage cancer detection, screening, and diagnosis as one of the most powerful ways to save lives. World Cancer Day was covered by hundreds of leading media outlets, achieving more than 15,000 press articles.
World Cancer Day 2019 Impact Report 26
What the press is saying
15/02/2019
Media Insight Report
World Cancer Day 2019
Latin America Africa Asia & Middle East Asia United States Oceania Europe
The importance of an early cancer
diagnosis
President Weekes, World Cancer Day World Cancer Day 2019: "I Am Why is World Cancer Day Observed? Theme for
And I Will" 2019 and Significance of This Day Dedicated to World Cancer Day: UNSW World Cancer Day 2019: Themes, facts, Will.I.am and Shawn Mendes call for
February 4th is World Cancer Day. World Cancer Day 2019: Facts, researches share their vision for and symptoms you should look out for
Cancer Survivors Across the World increased awareness on World Cancer Day
What are you doing? theme and everything else you a future without cancer
need to know
World Cancer Day: We need to Jordanian Princess to grace World
talk about the disease Cancer Day celebrations in Kumasi World Cancer Day: Urgent action
Cancer causes 9.6 million deaths needed to improve early detection
worldwide in 2018 World Cancer Day: Evaluating
China's efforts against cancer Major names in music come I Am and I Will: The steps We Can All
World Cancer Day 2019:
together for World Cancer Day Take This World Cancer Day
Inspirational Quotes About
Fighting The Disease
World Day of the fight against 'I Am and I Will' is the empowering
cancer: the key is in early detection call to combat cancer
World Cancer Day: Health Min
says cancer curable if detected, Majority of cancer cases detected
treated early at later stages in Malaysia
More early diagnosis to beat cancer.
Why early detection is vital in World Cancer Day: What is cancer, what
World Cancer Day 2019: Hope The appeal in World Cancer Day.
helping survive cancer are the signs and can it be prevented?
Is Constantly Growing
World Day Against Cancer: Free Early presentation helps in
screenings are geld until February cancer treatment.
9 in Pueblo Libre
World Cancer Day 2019: Timely
detection can help Cancer survive Health Minister: 60pc of cancer
cases in Malaysia detected late "I am and I will": you survive 8
Early detection key focus in uro-genital tumors on 10http://ai2018.en
cancer war
Music stars put voices behind World
Nambia: Call for Action On Early Cancer Day
Cancer Detection...Proactivity to
Call for early detection of cancer
improve Patient Survival
World Cancer Day: visualize,
prevent and provide access World Cancer Day: I am and I will
(I am and I will...)
I am a survivor and I will inspire
and educate others about cancer... Health systems must provide cancer
screenings, detection and diagnosis
at all levels of care
The INC, the AAOC and the
CANCER COALITION ARGENTINA:
Several organisations joined forces
in the World Cancer Day Istanbul's landmarks lit up in orange and
4 things to celebrate in February blue to mark World Cancer Day
other than Valentine's Day
World Cancer Day 2019: Be the
change you want to see
World cancer and food day as
preventive factor World Cancer Day: ACT Founda-
tion strives for a cancer-free Africa
Journée mondiale contre le cancer
World Cancer Day: 80% cases can
be treated if detected early
#IAmAndIWIll: Today is
World Cancer Day
Aragón planta cara al cáncer con
prevención, detección precoz y Journée mondiale contre le cancer : 1500
mejoras asistenciales y tecnológicas nouveaux cas chaque année en Martinique
#WorldCancerDay 2019: Eight
warning signs you shouldn't ignore
Lo que podemos -y debemos- hacer
para prevenir el cáncer
Cancer : comment Céline Lis-Raoux a
gagné son combat pour le droit à l’oubli
WORLD CANCER DAY: Cancer
burden increasing, awareness
also rising
Umgang mit Krebs – "Es gibt viel Raum
für Zuversicht"
On World Cancer Day, professor
hails 'tremendous progress'
made so far
4World Cancer Day 2019 Impact Report 27
Our Heroes “It was wonderful to be able to
report to all our donors that we had
reached this important milestone
on the day when the world was
Individuals living with cancer, survivors, focused on beating cancer. World
caregivers, healthcare professionals, leaders, Cancer Day allows us to raise
awareness which then impacts our
advocates, companies, governments, supporters or potential supporters
students, teachers, communities and thus allowing us to reach more
women and save more lives.”
supporters spoke up as one.
Ellen Starr, MSN WHNP, Executive
Director, Grounds for Health
Perfect timing
Grounds for Health, a cervical cancer prevention
non-profit focused on coffee growing regions,
hit their $100,000 Geo Challenge fundraising
goal right before World Cancer Day. It was the
perfect timing to share the news to their donors.
The $100,000 raised, to be matched by partner
Royal Coffee, will help to expand Grounds
for Health program into the Gedeo region of
Ethiopia, where approximately 70% of the
pickers in coffee are women.World Cancer Day 2019 Impact Report 28 Influential voices
World Cancer Day 2019 Impact Report 29 Taking World Cancer Day to infinity and beyond...
World Cancer Day 2019 Impact Report 30
Empowering
a generation
World Cancer Day aims to
empower this generation
and the next with accurate
information, knowledge
and education which are
powerful enablers for a
healthier population.
World Cancer Day rally organised
by Project PINK BLUE.World Cancer Day 2019 Impact Report 31 I AM I AM I AM A PARENT A CANCER PATIENT A BELIEVER AND I WILL AND I WILL LIVE AND I WILL HELP NEVER GIVE UP LIFE TO THE MAX FIGHT CANCER @HasnFaiz @Friends_Of_Max @himanshu_bhatia
World Cancer Day 2019 Impact Report 32
World Cancer Day
2019 Advisory Group
We invite the input of health
Hollie Jenkins, Cancer Council Patricia Pinto & Cristiana Fonseca,
Australia Liga Portuguesa Contra o Cancro
and communications experts to Lesley Frey, Canadian Partnership
Against Cancer
Leidys Marquez-Gigi, MAKNA
(Malaysia)
be part of a dedicated advisory Maria Ioannide, Cyprus Anti-Cancer
Society
Rachel Darwin, National
Comprehensive Cancer Network
group to ensure World Cancer Letícia Cecagno & Gabriel Johnson,
(United States)
FEMAMA (Brazil) Lucy Westerman, NCD Alliance
Day represents as many diverse Evangelos Filopoulos, Hellenic Runcie Chikeruba, Project PINK
Cancer Society (Greece) BLUE (Nigeria)
perspectives as possible so that Akke Albada, IKNL(The Netherlands) Jane Heath, World Cancer Research
the global message has meaning Sheila Nair, Indian Cancer Society
Fund International
and resonance to supporters Dr Jane Turner, International
Psycho-Oncology Society
everywhere. Gráinne O’Rourke, Irish Cancer
SocietyWorld Cancer Day 2019 Impact Report 33
Keep spreading the word
This World Cancer Day’s impact is
creating a ripple effect beyond the
4 February. Keep spreading the
word and get ready for 2020.World Cancer Day 2019 Impact Report 34
Thank you
The thousands of small and
Thank you to our UICC members
and the wider international cancer
community for spreading the word and
big acts on World Cancer Day who do the work every day to create a
healthier, brighter future for all.
have made a phenomenally And, to everyone who believes that a
world without cancer is a world worth
powerful impact this year. speaking up for, thank you.
Thank you to our World Cancer Day partners whose financial contribution makes the biggest difference.
Visionary partners Champion partnersWorld Cancer Day 2019 Impact Report 35
Origami Crane
IA
Icon Group’s patients, staff,
M
loved ones, and their partners
created thousands of folded
origami cranes with their own
‘I Am and I Will’ messages,
resulting in a symbolic display
of hope and happiness in the
face of challenging times.
Print this page out to create
your own ‘I Am and I Will’
origami crane.
IW
IL
LWorld Cancer Day 2019 Impact Report 36
How to fold an origami crane
How to fold an origami crane
I AM I WILL
I WILL
1. Write your I AM and I 2. Start with the 3. Turn the paper over to the 4. Using the creases you have made, bring
WILL statement. patterned side up. Fold solid colour side. Fold the the top 3 corners of the model down to
in half and open. Then paper in half, crease well and the bottom corner. Flatten model. Ensure I
fold in half the other open, and then fold in the WILL is on the flat side.
way. other direction.
I WILL
5. Fold the top layer two 6. Fold top of model 7. Open the uppermost flap of the model, 8. Turn model over and 9. Fold upper 10. Repeat on
side triangular flaps into downwards, crease bringing it upwards while ensuring the top repeat Steps 5-7 on layer flaps into other side.
the centre to create a well and unfold. triangle is flat. The sides of the model will the other side. the centre.
crease and unfold. flatten towards the centre and crease well.
11. Lift up the top right side and 12. Lift up the upper 13. Like you did in 14. Next, pull out the 15. Fold the wings down. Then to make the Finished crane.
press it over to the other side, most bottom point and Step 11, fold the right long pieces of paper head bend the top of one of the side tips
like turning a page in a book. fold it so it meets with side top layer of the (the head/neck and down.
Press down the middle fold. Flip the top point. Press that paper in a book fold, tail). Pull them both
the paper over and repeat this in new fold down. Flip the from right to left. out to a 45 degree
the same direction, right to left, paper over and repeat Flip the paper over angle.
on the other side. on the other side. and repeat on the
other side.For more information and the latest
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