MelbournE cup CArnival 2018 - NOV 3-10 MEDIA GU I DE - Racing
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2018 melbournE cup CArnival MEDIA GUIDE NOV 3—10
JOIN THE CoNVERSATION
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youtube.com/flemingtonracecourse
@FlemingtonVRC
@FlemingtonVRC
flemingtonsnaps
www.flemington.com.au/melbourne-cup-carnival
OFFICIAL HASHTAGS:
• Melbourne Cup Carnival: #MelbCupCarnival
• AAMI Victoria Derby Day: #DerbyDay
• Lexus Melbourne Cup Parade: #ParadeOfChampions
• Lexus Melbourne Cup Day: #MelbourneCup
• Kennedy Oaks Day #OaksDay
• Seppelt Wines Stakes Day: #Stakesday
• Myer Fashions on the Field: #MyerFOTF
• Victoria Racing Club #VRCMembers
KEY EVENT CONTACTS
Help Desk:
+ 61 (0)3 9371 7194
Media Accreditation Enquiries:
+61 (0)3 8378 0770
mediaaccred@vrc.net.au
Media Relations Enquiries:
Emily Morris Alexandra Factor
VRC VRC
Senior Manager, Media and PR Corporate Communications Manager
+61 (0)3 8378 0616 +61 (0)3 8378 0729
+61 (0)438 700 297 +61 (0)412 149 669
e.morris@vrc.net.au a.factor@vrc.net.au
-2-
CoNTENTS
1.0 WELCOME ����������������������������������������������������������� 4 6.0 THE MELBOURNE CUP CARNIVAL STORY������� 26
1.1 Welcome Message from the Chairman������������������ 5 6.1 About the Melbourne Cup Carnival������������������������27
1.2 Message from the Premier������������������������������������������� 6 6.2 About the Lexus Melbourne Cup�����������������������������28
6.3 The Melbourne Cup’s Origins������������������������������������29
2.0 EVENT AND MEDIA INFORMATION������������������ 7 6.4 Melbourne Cup Timeline ��������������������������������������������30
2.1 Melbourne Cup Carnival Overview��������������������������� 8 6.5 The Carnival’s International Appeal������������������������31
2.2 What’s on in 2018?���������������������������������������������������������� 9 6.6 The Illustrious Trophy ���������������������������������������������������32
2.3 Event Partners������������������������������������������������������������������10 6.7 The Lexus Melbourne Cup Tour��������������������������������34
3.0 RACEDAY HIGHLIGHTS ������������������������������������ 11 7.0 FAST FACTS �������������������������������������������������������� 35
3.1 AAMI Victoria Derby Day �������������������������������������������12 7.1 Economic Impact������������������������������������������������������������36
3.2 Lexus Melbourne Cup Day������������������������������������������13 7.2 Attendance and Visitation������������������������������������������37
3.3 Kennedy Oaks Day ���������������������������������������������������������14 7.3 Melbourne Cup Records�����������������������������������������������38
3.4 Seppelt Wines Stakes Day�������������������������������������������15 7.4 Melbourne Cup Winners���������������������������������������������39
4.0 VENUE INFORMATION������������������������������������� 16 8.0 FASHION AT FLEMINGTON������������������������������� 44
4.1 Site Map������������������������������������������������������������������������������17 8.1 Myer Fashions on the Field�����������������������������������������45
4.2 Travelling to Flemington����������������������������������������������18 8.2 2018 Myer Fashions on the Field Ambassadors�����46
5.0 MEDIA INFORMATION�������������������������������������� 19 9.0 ABOUT THE VRC AND FLEMINGTON��������������� 47
5.1 Media Accreditation������������������������������������������������������20 9.1 About the Victoria Racing Club ��������������������������������48
5.2 Media Rules�����������������������������������������������������������������������23 9.2 About Flemington����������������������������������������������������������49
5.3 Dress Code�������������������������������������������������������������������������23 9.3 Event Partners������������������������������������������������������������������51
5.4 Media Facilities����������������������������������������������������������������24
5.5 Key Contacts���������������������������������������������������������������������25
-3-
WELCOME
WELCoME MESSAGE
FROM THE VRC CHAIRMAN*
There has never been a more sporting trophy in Australia as well as May I wish our catering partner, Peter
exciting year for the Victoria the increased prize purse now at $7.3 Rowland Group, all the very best for
million? We will have to wait until a their critically important and much
Racing Club, with 2018
little after 3pm on that first Tuesday in expanded role this year.
culminating in the biggest November for the answer.
Melbourne Cup Carnival in the To all the racing fans, and especially to
Club’s history. Cup Week sees Melbourne hum in connections and owners – the very
spring. It unites the nation like no other best of luck – you’re all winners just by
Six years ago we set out to build a new sporting event, and it captures the being involved.
Members’ stand that would not only imagination of over 800 million globally
celebrate the incredible rich heritage who watch it. I wish everybody sharing in the magic
and character of the VRC, but would of this year’s Melbourne Cup Carnival a
evolve the raceday experience and At the centre of it all is the sport of wonderful week.
change the expectations of racegoers racing and the heritage-listed
Flemington Racecourse. From the Please ensure you have a moment to
forever.
iconic track, famous rose gardens and take it all in ...
I am proud to say we got there on time the beautifully manicured lawns, to the
The World Can Wait!
and on budget! The vision is realised, spectacle of the Birdcage, the
the game-changing moment has celebratory atmosphere in the
arrived and we are thrilled to officially grandstands, and the colour of The
open the world-class $128 million Club Park, there is no place quite like it.
Stand this AAMI Victoria Derby Day.
The Park will raise the bar again
The Club Stand will redefine raceday offering a memorable experience for
hospitality and raise the bar in a way everyone by featuring some of
no other racecourse anywhere has. Australia’s biggest music acts, pop-ups
from Melbourne’s hottest food
In 2018, we celebrate the 25th institutions, Myer Fashions on the Field, AMANDA ELLIOTT
anniversary of the internationalisation and imaginative activations from our VRC CHAIRMAN
of the Melbourne Cup when Ireland’s sponsors.
Vintage Crop became the first
internationally trained horse to win in In this landmark year for the Club, we
1993. This pioneering victory not only extend a very warm welcome to our
paved the way for the annual influx of new Principal Partner Lexus and I thank
overseas interest, but ensured the them for embracing their association
significance of our great race could with such enthusiasm and pride. We
never be underestimated. also welcome our new Major Partner
Seppelt Wines who have now put their
This year’s edition of the Cup seems a name to Stakes Day. I also acknowledge
fascinating one with momentum being our other Major Partners AAMI, Furphy,
built all year. Who will write themselves Kennedy and Myer, as well as our
into the history books and stake their Broadcast Partner the Seven Network
claim by winning the most iconic and all other official partners.
*Originally appeared in the 2018 Melbourne Cup Carnival Magazine
-5-
MESSAGE FROM THE PREMIER*
Welcome to Australia’s Whether you’re in the stands, on the
premier horse racing event, lawns, or one of the millions watching
the Melbourne Cup Carnival. from home, this year’s Carnival is an
The 158th Carnival will delight opportunity to enjoy everything our
Victorians and visitors alike over state has to offer – and experience the
thrill of a race that stops a nation.
four flagship days of racing, while
showcasing our state’s leading Congratulations to the trainers, jockeys,
fashion, culture, food and wine. owners, supporters and sponsors for
bringing together this year’s event.
This is one of the outstanding fixtures
of our national events calendar, and it’s I wish everyone an enjoyable – and
one that attracts competitors and successful – Melbourne Cup Carnival.
spectators from around the world.
Those competitors and spectators will
experience Flemington like they’ve
never seen it before – with the recent
completion of the new $128 million
Club Stand.
We’re proud to have supported the THE HON DANIEL ANDREWS MP
PREMIER OF VICTORIA
Club’s investment in this state-of-the-
art feature, which showcases the best
in Victorian fine dining and reinforces
Flemington’s status as one of the
world’s very best racecourses.
* Originally appeared in the Melbourne Cup Carnival Magazine
-6-
EVENT & MEDIA InFORMATION
THE MELBOURNE CUP
CARNIVAL OVERVIEW
The Melbourne Cup Carnival is a Every raceday provides its own unique
spectacular event that continues offering, whether it’s competitive
to deliver four racedays full of racing, high fashion or a culinary
excitement, glamour and the experience, there’s a raceday for
everyone.
finest thoroughbred racing.
The event is staged by the Victoria
While the Melbourne Cup Carnival is
Racing Club (VRC) at the world-
a racing event at its core, it celebrates
renowned Flemington Racecourse,
all that Melbourne does best: world-
which comes alive for the Carnival and
class sport, fashion, entertainment
captures the imagination of people
and hospitality.
nationwide and beyond.
At the centre of the Melbourne Cup
Visitors from all points of the globe
Carnival is four days of impressive
are expected to converge on famous
thoroughbred racing:
Flemington to experience the
• AAMI Victoria Derby Day excitement of the 2018 Melbourne
– Saturday 3 November 2018 Cup Carnival first-hand.
• Lexus Melbourne Cup Day
– Tuesday 6 November 2018
• Kennedy Oaks Day
– Thursday 8 November 2018
• Seppelt Wines Stakes Day
– Saturday 10 November 2018
Since the first Cup was run in 1861, the race has evolved into
a week-long festival, far greater than a single horse race. It is a
key driver of the Victorian economy across so many sectors, not
least of which are the hospitality and fashion industries.
THE HON SCOTT MORRISON MP – PRIME MINISTER OF AUSTRALIA
For all event information, please visit www.flemington.com.au/melbourne-cup-carnival
-8-
WHAT’S ON IN 2018?
This year’s Melbourne Cup Carnival second place $1 million, and third Entertaining racegoers in The Park will
is set to offer an unrivalled event place $500,000. As part of the be Hayden James and Miami Horror
prizemoney restructure, prizemoney on AAMI Victoria Derby Day; The
experience across each of the four will be paid from 1st down to 12th. Presets and YO! MAFIA on Lexus
racedays: AAMI Victoria Derby From 6th to 12th place, each will now Melbourne Cup Day; Amy Shark,
Day, Lexus Melbourne Cup Day, receive $150,000. Furnace and the Fundamentals, and
Kennedy Oaks Day and Seppelt Thandi Phoenix on Kennedy Oaks Day;
The Group 1 AAMI Victoria Derby and Conrad Sewell and Sweet Mix Kids
Wines Stakes Day.
(2500m) has received a $500,000 on Seppelt Wines Stakes Day.
In a milestone year for the VRC, the boost in prizemoney to $2 million, and
2018 Melbourne Cup Carnival will along with the Group 1 Coolmore Stud On Lexus Melbourne Cup Day,
mark the opening of the $128 million Stakes (1200m), provides two feature Grammy-winning singer-songwriter
world-class Club Stand, designed to races for the nation’s best three-year- Sam Smith will perform two of his
celebrate the rich history and olds on one spectacular day of racing. smash hits in the Mounting Yard
character of Flemington Racecourse ahead of ‘the race that stops a
In another boost for the 2018 nation’™.
while setting a new benchmark for
Melbourne Cup Carnival, the VRC has
raceday hospitality.
worked to extend the Flemington The place to see and be seen will be in
The VRC and the Melbourne Cup Mounting Yard to better the exclusive Birdcage where
Carnival welcome a new Principal accommodate for all 24 runners in the Melbourne Cup Carnival sponsors
Partner this year, global luxury Lexus Melbourne Cup. The famous including Lexus, Kennedy, Seppelt
lifestyle brand Lexus. The sponsorship Mounting Yard was extended by 10m Wines, Furphy, G.H.Mumm, Herald
agreement includes the naming rights to create a space that is 27m wide and Sun, ELLE, Bumble and Tabcorp are
to the Melbourne Cup Race, 64m long – the largest of any such among the many companies offering
Melbourne Cup Day, the Melbourne enclosure in Melbourne. unparalleled levels of sophistication,
Cup Tour, the Melbourne Cup Parade, catering and entertainment in lavish
As the highlight of the Australian bespoke marquees to host the rich
and the Melbourne Cup Barrier Draw.
racing calendar, the Melbourne Cup and famous.
It sees the coveted Lexus Design
Carnival’s $20 million in prize money
Pavilion take up front-row positioning
will be hotly contested over the four For those in Sydney who can’t make it
as the headline marquee in
racedays by an extremely strong field to Flemington for Lexus Melbourne
Flemington’s exclusive Birdcage
of local and international contenders. Cup Day, Barangaroo will be the place
Enclosure.
to be, with Cup Day Festival returning
All eyes will turn to Flemington on for a second year. Cup Day Festival will
The final day of the Melbourne Cup
Tuesday 6 November to watch the again bring the exhilarating action of
Carnival, Stakes Day, also welcomes a
illustrious 2018 Lexus Melbourne Cup ‘the race that stops a nation’™ to
new Major Partner in Seppelt Wines.
where 24 of the world’s best stayers Sydney at a public live site in the
In 2018 the VRC celebrates the 25th will face fierce competition to win the harbour city’s newest waterfront
anniversary of the internationalisation $7.3 million prize for ‘the race that precinct.
of Australia’s greatest race, the Lexus stops a nation’TM.
Melbourne Cup. This year’s 158th The celebratory atmosphere at the
Off the track, Flemington’s fashion- 2018 Melbourne Cup Carnival will see
edition of the Cup will mark 25 years
focused enclosure, The Park, hosts more than 300,000 people flock to
since Irish-trained stayer Vintage Crop
Australia’s most prestigious outdoor Flemington to enjoy the best that
produced a runaway victory in the
fashion event, Myer Fashions on the Melbourne has to offer: world-class
1993 Melbourne Cup.
Field. Ladies and gentlemen dressed in sport, fashion, entertainment and
Committed to raising the standard for the season’s hottest racing attire will hospitality.
world-class events, the VRC, in strut their stuff on the catwalk in
conjunction with Racing Victoria, front of a star-studded lineup of The VRC looks forward to sharing the
announced changes this year to the judges. celebration with visitors from across
Melbourne Cup Carnival prizemoney Melbourne, Victoria, Australia and
Free for all racegoers, The Park is a internationally at the 2018 Melbourne
and racing program.
playground of endless excitement and Cup Carnival.
The Group 1 Lexus Melbourne Cup colour, including live entertainment,
(3200m) received a prizemoney boost offerings from Melbourne’s hottest
to bring the total prize pool to $7.3 restaurants and culinary destinations,
million, with the winner to receive $4 and a myriad of activations.
million (plus $250,000 in trophies),
* The app is now available for download from the App Store and Google Play.
-9-
EVENT PARTNERS
THE VRC’S VALUED PARTNERS MAKE THE MELBOURNE CUP CARNIVAL POSSIBLE.
PRINCIPAL PARTNER:
MAJOR PARTNERS:
OFFICIAL PARTNERS:
LOGOTYPE COULEUR
FOND BLANC
Nº dossier : 20120475E
M100 J80 N10
Date : 28/03/2013
Validation DA/DC : C40 M40 J40 N100
Validation Client M30 J70 N25
RACE SPONSORS:
EVENT AND PROGRAM PARTNERS:
MEDIA PARTNERS:
CHARITY PARTNER:
- 10 -RACEDAY HIGHLIGHTS
AAMI VICTORIA DERBY DAY
THE DAY FOR RACING PURISTS
SATURDAY 4 NOVEMBER 2018
AAMI Victoria Derby Day is “THE” day on the Australian racing
calendar.
SCHEDULE OF EVENTS
Regarded as one of the most prestigious days of racing in
Australasia, AAMI Victoria Derby Day features a card of nine 8.30am Turnstiles open
Group races, four at the elite Group 1 level. 10.15am Myer Fashions on the Field Registration
– Women’s Racewear (until 11.15am)
The feature Group 1 AAMI Victoria Derby is worth more than
$2 million and is Australia’s premier staying classic for 11.45am First of nine races
three-year-olds.
12.15pm Myer Fashions on the Field registration
The $1 million Group 1 Kennedy Mile is Victoria’s richest – Men’s Racewear (until 1.30pm)
1600m race, while the Group 3 Lexus Stakes provides horses 12.35pm Myer Fashions on the Field Daily Final
with a last chance to qualify for the 2018 Lexus Melbourne – Women’s Racewear
Cup with the race a ballot-exempt event.
2.15pm Myer Fashions on the Field Daily Final
The Group 1 Empire Rose Stakes over 1600m and the Group 1 – Men’s Racewear
Coolmore Stud Stakes over 1200m are the season’s grand 3.50pm Group 1 AAMI Victoria Derby
finals for middle distance mares and sprinting three-year-olds,
respectively. 5.20pm Final race
6.30pm Lexus Melbourne Cup Barrier Draw
The social and fashion stakes are also high as ladies embrace
the traditional black and white colour scheme. Men dress in
The racing program is available online and race books are
style in a traditional morning suit with a traditional blue
provided in the pressrooms for media.
cornflower on the lapel, which can be purchased from flower
stands at racecourse entrances.
THE LEXUS MELBOURNE CUP BARRIER DRAW
The official barrier draw for the 2018 Lexus Melbourne Cup
will take place in the Mounting Yard at Flemington at
approximately 6.30pm.
The draw requires owners, or their representative, to
randomly select a miniature Cup containing a concealed
barrier number.
The event is invite only and media access is restricted. To
request access to this event, please email VRC Corporate
Communications Manager, Alexandra Factor at
a.factor@vrc.net.au
#MELBCUPCARNIVAL #DERBYDAY #MYERFOTF
- 12 -LEXUS MELBOURNE CUP DAY
‘THE RACE THAT STOPS A NATION’TM
TUESDAY 6 NOVEMBER 2018
Lexus Melbourne Cup Day sits at the pinnacle of the
Australian racing calendar and is the focal point of the SCHEDULE OF EVENTS
Melbourne Cup Carnival.
8.30am Turnstiles open
It’s an exhilarating day with a 100,000-plus crowd that puts
9.45am Myer Fashions on the Field Registration
Australia firmly in the international sporting spotlight.
– Women’s Racewear (until 10.45am)
Racehorse owners and trainers from around the world set
their sights on winning the $7.3 million Lexus Melbourne Cup. 10.50am First of ten races
Each year on the first Tuesday of November at 3pm 11.30am Myer Fashions on the Field Registration
– Men’s Racewear (until 12.30pm)
(Australian EDT), the greatest thoroughbreds and jockeys from
around the world descend upon Flemington Racecourse to 11.55am Myer Fashions on the Field Daily Final
battle it out and cement their names in racing history. – Women’s Racewear
The gruelling 3200m contest is the most celebrated prize in 1.25pm Myer Fashions on the Field Daily Final
Australian sport and many dream of holding the 18 carat gold – Men’s Racewear
ABC Bullion trophy – one of the only trophies in the world still 1.50pm Myer Fashions on the Field Victorian Final
hand-spun with solid gold, sourced from Australian mines – Men’s Racewear
– valued at $200,000.
2.15pm Myer Fashions on the Field Final – Emerging
Remarkably, Lexus Melbourne Cup Day is even a public holiday Designer Award
in its home city, while the day before the race the city streets 2.20pm Pre Cup Entertainment
are closed for a parade celebrating the race’s trainers and
jockeys – such is the significance of the race to Melburnians. 3.00pm Group 1 Lexus Melbourne Cup
5.20pm Final race
Lexus Melbourne Cup Day is also a chance to be daring with
thousands of flamboyant, colourful racegoers flocking to
The racing program is available online and race books are
Flemington. Hats are an essential accessory and a yellow rose
provided in the pressrooms for media.
is the official flower of the day, which can be purchased from
flower stands at racecourse entrances.
As the jewel in the Melbourne Cup Carnival crown, this iconic
day is a heady mix of revelry that is embraced by local and
international visitors who enjoy spectacular racing, fashion
and exquisite hospitality and entertainment. This is a day of
sporting and cultural significance that should not be missed.
#MELBCUPCARNIVAL #MELBOURNECUP #MYERFOTF
- 13 -KENNEDY OAKS DAY
LADIES DAY – THE DAY OF INDULGENCE
THURSDAY 8 NOVEMBER 2018
The third day of the Melbourne Cup Carnival is Kennedy
Oaks Day; an occasion for the ladies to express their
SCHEDULE OF EVENTS
signature style in a spectacular racing environment.
10.15am Turnstiles open
This is a raceday for women of all ages to shine in their
elegant and romantic ensembles and celebrate an 10.15am Myer Fashions on the Field Registration
– Women’s Racewear (until 11.15am)
unforgettable day trackside with friends.
12.15pm First of nine races
The racing highlight of the day is the Group 1 Kennedy
Oaks; a classic for three-year-old fillies over 2500m, with $1 12.35pm Myer Fashions on the Field Daily Final
million and a stunning crystal winner’s trophy on offer. – Women’s Racewear
1.05pm Myer Fashions on the Field Victorian Final
Kennedy Oaks Day plays host to the national final of Myer – Women’s Racewear
Fashions on the Field Women’s Racewear competition; the
pinnacle of one of the world’s great fashion events. 2.20pm Myer Fashions on the Field Final – Millinery
Award
Myer Fashions on the Field plays out over the first three
2.45pm Myer Fashions on the Field National Final
racedays of the week and is as much a part of the
– Women’s Racewear
Melbourne Cup Carnival as the horses.
5.00pm Group 1 Kennedy Oaks
Australia’s most fashionable compete in this spectacular
extravaganza for the prestigious winner’s sash and the 5.45pm Final race
chance to take home a share of the enormous pool of
prizes. The racing program is available online and race books are
provided in the pressrooms for media.
Fittingly, with femininity being the core theme of the day,
the official flower of Kennedy Oaks Day is a pink rose,
which can be purchased from flower stands at racecourse
entrances.
Kennedy Oaks Day is a wonderful social occasion for friends
to gather on the most stylish of days, to soak up a
glamorous atmosphere among manicured rose gardens and
spectacular marquees.
#MELBCUPCARNIVAL #OAKSDAY #MYERFOTF
- 14 -SEPPELT WINES STAKES DAY
FAMILY DAY
SATURDAY 10 NOVEMBER 2018
The Melbourne Cup Carnival culminates its festivities with
a day for the family. Offering a relaxed and friendly
atmosphere, it’s the perfect way to wrap-up an exciting SCHEDULE OF EVENTS
week of racing.
10.15am Turnstiles open
On the racing front, the day is packed with action and 10.20am Myer Fashions on the Field Registration
excitement, featuring the $2 million Group 1 Seppelt – Family Racewear (until 11.00am)
Mackinnon Stakes, and the $1,002,500 weight-for-age
Group 1 VRC Sprint Classic, the final feature sprint for 11.30am Myer Fashions on the Field Registration
Australia’s most electrifying gallopers. – Junior Girls’ Racewear (until 12.10pm)
11.40am Myer Fashions on the Field Final – Family
It all heats up off the track with an abundance of free Racewear
activities and live entertainment for children of all ages to
enjoy with friends and family. 12.15pm First of nine races
12.40pm Myer Fashions on the Field Registration
The day’s fashion is a pleasant mix of understated style and – Junior Boys’ Racewear (until 1.20pm)
fun, and the program features Myer Fashions on the Field
for children and families. 12.55pm Myer Fashions on the Field Final – Junior
Girls’ Racewear
The official flower for Seppelt Wines Stakes Day is the red
1.40pm Myer Fashions on the Field Registration
rose, which can be purchased from flower stands at
– Senior Boys’ Racewear (until 2.10pm)
racecourse entrances.
1.55pm Myer Fashions on the Field Final – Junior
Boys’ Racewear
2.15pm Myer Fashions on the Field Registration
– Senior Girls’ Racewear (until 2.45pm)
2.25pm Myer Fashions on the Field Final – Senior
Boys’ Racewear
3.25pm Myer Fashions on the Field Final – Senior
Girls’ Racewear
4.55pm Group 1 Seppelt Mackinnon Stakes
5.45pm Final race
The racing program is available online and race books are
provided in the pressrooms for media.
#MELBCUPCARNIVAL #STAKESDAY #MYERFOTF
- 15 -VENUE INFORMATION
SITE MAP
The Park Press Room
General Press Room
Racing Press Room
Please note: an interactive racecourse map is now available in the Flemington Raceday Guide iOS mobile app.
- 17 -TRAVELLING TO FLEMINGTON
There are a number of ways to TRAINS: BUSES:
travel to Flemington. Special trains run direct to Flemington Catch Route 472 bus from
It is recommended to travel by Racecourse on racedays. Williamstown, Footscray or
public transport with special Moonee Ponds to Fisher Parade.
Flemington Racecourse-bound trains Enter Flemington Racecourse via
services running on raceday to depart Flinders Street Station and/or Riverbank entrance.
ensure a smooth and efficient Southern Cross Station, stopping at
journey to and from the races. North Melbourne Station, then Catch Route 404 bus from Footscray
express to Flemington Racecourse. or Moonee Ponds to Smithfield Road.
DRIVING AND CAR PARKS: Enter Flemington Racecourse via
All train services direct to Flemington Stables Drive entrance.
PLEASE NOTE THERE IS NO CAR
are wheelchair accessible and
PARKING RESERVED FOR MEDIA.
passengers who need assistance Visit Public Transport Victoria for
Limited public car parking is available in boarding trains should wait on the more details.
the centre car park. A $20 parking fee platform near the front of the train.
TAXIS:
applies. Anyone wishing to access this
Non-racedays: Catch a train to Taxis can only enter the racecourse
carpark must enter off Smithfield Road
Newmarket station (Craigieburn line) off Smithfield Road at the Stables Drive
at the Stables Drive entrance. Car park is
and then either walk (10mins) or take entrance or drop off racegoers
open from approximately 7.30am.
the No. 57 tram to Flemington Drive in Leonard Crescent via Langs Road.
PARK AND RIDE: (stop 30). A taxi rank is located near the
For accredited Media a ‘Park and Ride’ Members’ Main Entrance
TRAMS:
option exists from Moonee Valley (left of Phar Lap statue).
From the corner of Elizabeth Street
Racecourse to Flemington Racecourse.
and Flinders Street catch the No. 57 RIDESHARE:
If you need to access the racecourse
West Maribyrnong tram to Flemington Rideshare drop-off and pick-up zones
prior to gate opening, simply drive and
Drive (stop 30). are located at the Main Gate, Hill Gate
park (for $5) at Moonee Valley and
board a bus service to Flemington. and Elms Gate.
Please note: low-floor trams do not
run on Route 57 and it is therefore
Similarly, if you wish to catch a train
recommended passengers using a
before the first Flemington special
mobility aid should catch the train to
service, a bus can pick you up from
the racecourse.
Ascot Vale train station and drop you
near the Hill Gate in Leonard Crescent.
- 18 -MEDIA INFORMATION
MEDIA ACCREDITATION
The VRC welcomes media APPROVAL PROCESS: FILMING AND PHOTOGRAPHY:
attendance at Flemington for the
Submitting an application for media Media granted access to Flemington
2018 Melbourne Cup Carnival. accreditation does not guarantee with the intention of filming or taking
approval. If there are any concerns with any photography must abide by the
Personalised media accreditation is
an application, the Media Accreditation applicable rules (refer to Media Rules).
required to grant working media access
Unit may require media to substantiate
to the 2018 Melbourne Cup Carnival at AREAS OF ACCESS:
their application. Media may also be
Flemington and consists of:
asked to provide examples of previous Media access is restricted to certain
• Personalised accreditation pass year’s Melbourne Cup Carnival, or areas of the Racecourse. This is
similar racing coverage. determined by media status and work
• Media lanyard
priority, and is also affected by security
• Photographer/videographers/ Approved media accreditation is
and occupational health and safety
camera crew vest (as appropriate) personalised and is not transferable. A
procedures.
breach of this rule will result in all
Media who are unable to physically parties concerned being escorted from
attend the Carnival can request to Media facilities are limited and will be
the Racecourse and/or removal of provided on a deadline priority basis.
receive media materials, including accreditation privileges for the media
access to photography, by contacting Car parking is not provided as a
outlet represented. Media will receive condition of media accreditation.
the Media Accreditation Unit via an email confirming the success of
mediaaccred@vrc.net.au their application in October.
APPLICATION PROCESS: COLLECTION PROCESS:
Media accreditation applications for Approved media applicants must
the 2018 Melbourne Cup Carnival collect their accreditation from the
officially closed on Wednesday, 26 Media Accreditation Unit located off
September 2018. Applications received Epsom Rd, and 400m down Flemington
following this date may not be Drive on the right hand side.
processed.
The Media Accreditation Unit is open
for collections from Monday 22 October
between 8.30am and 5.30pm until the
end of the Melbourne Cup Carnival.
- 20 -TYPE OF ACCESS BACKING CARD EXPLANATION OF ACCESS
General (G) Pink Access into the racecourse and to all General Public Areas
Access to all areas excluding the Mounting Yard,
All Areas (A) Grey
Committee Room & Horse Areas
TYPE OF ACCESS ICON EXPLANATION OF ACCESS
Provides access to Hill Stand, Lawn Stand, Saintly Place,
General Public Areas G
Hill Square and The Park
Allows pedestrian access only through the Members’ Enclosure
Birdcage Enclosure BCE located external to the racecourse at east end of horse stalls and
racetrack side of the Members’ Reserved Carpark
General Press Room GPR Located on the first level of the Lawn Stand
Racing Press Room RPR Located adjacent to the Mounting Yard
The Birdcage Press Room is located in the Birdcage Enclosure
Birdcage Press Room LPR
(West End)
Located on ground level under The Grandstand, the Media Centre
Media Centre G
is adjacent to the Owners’ and Trainers’ Lounge
Myer Fashions on the
FF This enclosure is located in The Park
Field Enclosure
The Lifestyle Press Room LPR Located in The Park
Mounting Yard MY Located in front of the Members’ Grandstand
Members’ Grandstand
Allows access to Members’ areas excluding Members
(The Grandstand and GS
Only Areas
The Club Stand)
MOUNTING YARD ACCESS: Media access is limited and a privilege.
For the safety and security of all
The Mounting Yard at Flemington
parties in the Mounting Yard, it is
Racecourse is an area specifically
important that media granted access
designed to accommodate horses,
to this area abide by the applicable
trainers, jockeys, connections and
rules (refer to Media Rules), including
VRC officials.
undertaking a Flemington safety
induction prior to raceday.
- 21 -VESTS:
All accredited photographers, film crew The colour of the vest is dependent on film crew camera operators and
camera operators and videographers the media outlet that the accredited videographers have completed their
will be required to wear a vest supplied photographer, film crew camera duties at the end of the four racedays,
by the Media Accreditation Unit. operator or videographer represents; the vest can be disposed of and does
their role and areas of access. not need to be returned. Lost vests will
All vests will be distributed when media not be replaced.
passes are collected prior to raceday Vests are not required to be returned to
from the Media Accreditation Unit at the VRC and remain the property of the
Flemington Racecourse Operations. accredited user. Once photographers,
VEST COLOURS EXPLANATION
To be worn by all non-Mounting Yard Videographer and Photographer personnel, excluding Host
Blue Vest
Carnival Broadcaster (Seven Network) and on-course broadcaster (TRP)
Maroon Vest To be worn by all TRP staff personnel
Red Vest To be worn by Host Carnival Broadcaster personnel (Seven Network)
Black Vest To be worn by all official VRC photographer personnel
Purple Vest To be worn by all photographers accredited to the Mounting Yard
Pink Vest To be worn by all official race finish photographers
NON-RACEDAY ACCESS: • Alexandra Factor, VRC Corporate If media need to enter the racecourse
Communications Manager: with a vehicle, they must visit the
Flemington will be in lockdown from +61(0) 412 149 669 or Flemington Racecourse Operations
Monday 29 October to Wednesday 14 a.factor@vrc.net.au
Office to complete the appropriate
November 2018 (inclusive).
• Emily Morris, VRC Senior Manager paperwork prior to admitting a vehicle.
Any media wishing to access Media and PR:
+61(0) 438 700 297 or The Flemington Racecourse Operations
Flemington on a Non-Raceday must
e.morris@vrc.net.au Office is located approximately 400
be accompanied by a member of the
metres from Epsom Road on the right
VRC PR team. To arrange access prior On a Non-Raceday during the lock- hand side of Flemington Drive.
to the intended visit, contact the down period, media will need to display
VRC PR team. accreditation at all times. Alternatively While the VRC Media Unit will
the VRC can provide a ‘Day’ pass to endeavour to facilitate media access,
non-accredited media who will be requests made in advance are more
required to show identification, which likely to be accommodated. Please
can be processed at the Media note, not all areas of Flemington
Accreditation Unit. will be accessible.
- 22 -MEDIA RULES
The VRC welcomes media outlets from across the globe to its four-day 2018 Melbourne Cup Carnival.
It is a condition of entry that all working media outlets and individuals at the 2018 Melbourne Cup Carnival are accredited
through the official media accreditation process.
All accredited media outlets and each representative working at the 2018 Melbourne Cup Carnival are bound by:
• Flemington Terms and Conditions of Ticketing and Entry (Conditions of Entry)
• Media Accreditation Rules
It is each accredited media outlet’s responsibility to brief each person representing the outlet on the Conditions of Entry and
Media Accreditation Rules in advance of working at the 2018 Melbourne Cup Carnival.
DRESS CoDE
All media must adhere to
VRC Members’ Enclosure dress
regulations when attending the
Melbourne Cup Carnival.
These dress codes apply to all
visiting journalists, freelance writers,
photographers, videographers and
bloggers who want to visit the
Members Enclosure for work
purposes on a Flemington raceday.
Please note, the Racing Press Room
and Birdcage Enclosure are within
the Members Enclosure.
To understand more about the
appropriate dress code, please visit the
website here.
- 23 -MEDIA FACILITIES
PRESS ROOMS: 3. GENERAL PRESS ROOM (GPR) HIGH DENSITY WI-FI:
During the Melbourne Cup Carnival • The GPR is located on the first level Password protected, free high density
there are four pressrooms available to of the Lawn Stand. Wi-Fi is available in all four press rooms
media. Each pressroom has different for media granted pressroom access. The
• These facilities are strictly for
levels of access. passwords to the media Wi-Fi will be
authorised media working to
breaking news deadlines. posted in all pressrooms. Please note,
1. M
EDIA CENTRE – wireless enabled computers are required
OPEN TO ALL MEDIA • Phone lines and workstations must to access the wireless network.
be booked in advance, as part of the
• The Media Centre is located inside application for media accreditation.
the racecourse on the ground level Free public Wi-Fi is also available
under The Grandstand. • The Lexus Melbourne Cup Barrier throughout Flemington’s permanent
Draw and Lexus Melbourne Cup facilities. These include the Hill Stand and
• The Media Services Desk can be post-race media conference the Grandstand as well as the Betting
found in the Media Centre to (invitation only events) will be Ring, Breezeway, The Park, Birdcage,
address all media related enquiries. broadcast live on television screens Saintly Place and railway platforms. Look
It is operational from 9.00am on in the GPR.
AAMI Victoria Derby Day and Lexus for flemington wifi to connect.
Melbourne Cup Day and from 4. LIFESTYLE PRESS ROOM (LPR)
10.00am on Kennedy Oaks Day and
Seppelt Wines Stakes Day. • There are two LPRs one located in ‘FLEMINGTON OFFICIAL RACEDAY
the Birdcage Enclosure and one in GUIDE’ MOBILE APP:
2. RACING PRESS ROOM (RPR) The Park.
Download the ‘Flemington Official
• The RPR is adjacent to the • These facilities are strictly for Raceday Guide’ app before arriving
Mounting Yard. authorised lifestyle media working trackside at Flemington Racecourse and
to breaking news deadlines. never miss a thing. The app features an
• This facility is strictly for authorised
racing media working to breaking • Workstations must be applied for interactive racecourse map, what’s on
news deadlines. in advance, as part of the media from racing to entertainment, video
accreditation process and will be highlights, live public transport
• Phone lines and workstations must divided between the Birdcage and information, and a planner to set
be applied for in advance, as part of The Park.
the media accreditation process. reminders for upcoming events. iPhone
users are also able to view racing field
• A printer is available in the RPR. and odds information, live vision from up
MEDIA CONFERENCES:
• The Lexus Melbourne Cup Barrier to four channels and a social feed.
Access to the Lexus Melbourne Cup
Draw and Lexus Melbourne Cup
Barrier Draw and Lexus Melbourne Cup
post-race media conference
(invitation only events) will be post-race media conference is limited STORAGE LOCKERS:
broadcast live on television screens and is by invitation only.
Limited storage lockers are available to
in the RPR. store equipment throughout the day.
To request media access to these
events, please email VRC Corporate Please apply at the Media Services Desk
Communications Manager, Alexandra in the Media Centre.
Factor at a.factor@vrc.net.au
TELSTRA SERVICES:
Phone lines and communications
services must be booked as part of the
media accreditation process.
*The app is now available for download from the App Store and Google Play.
- 24 -KEY CoNTACTS
HELP DESK:
+ 61 (0)3 9371 7194
MEDIA ACCREDITATION
ENQUIRIES:
+61 (0)3 8378 0770
mediaaccred@vrc.net.au
MEDIA RELATIONS ENQUIRIES:
EMILY MORRIS
VRC Senior Manager Media and PR
+61 (0)3 8378 0616
+61 (0)438 700 297
e.morris@vrc.net.au
ALEXANDRA FACTOR
VRC Corporate
Communications Manager
+61 (0)3 8378 0729
+61 (0)412 149 669
a.factor@vrc.net.au
- 25 -THE MELBOURNE
CUP CARNIVAL
STORYABOUT THE MELBOURNE CUP CARNIVAL
The Melbourne Cup Carnival is a The Melbourne Cup Carnival is held at Carnival and more than 300,000 people
four-day spectacle that creates an the heritage-listed and world-renowned will attend Flemington Racecourse to
atmosphere unparalleled at any Flemington racecourse in Melbourne, experience the exciting events.
the events capital of Australia.
other sporting event in Australia. With a week of world-class thoroughbred
The Lexus Melbourne Cup is the lynchpin horse racing action intermingled with
While the Melbourne Cup Carnival
of the Melbourne Cup Carnival and has an exciting array of high profile and
is a racing event at its core, the event
played a principal role in establishing prestigious on and off-course social and
celebrates all that Melbourne does
Victoria’s Spring Racing Carnival as business activities, the Carnival provides
best: world-class sport, fashion,
Australia’s major annual sporting, social businesses with the perfect platform
entertainment and hospitality.
and cultural event. to network, build relationships and
At the centre of the Melbourne Cup entertain clients across a range of
At the height of spring, it is an relaxed environments.
Carnival is four days of impressive
exhilarating time to be in Melbourne
thoroughbred racing:
with an array of events revolving around Flemington comes alive every year
• AAMI Victoria Derby Day – Saturday the Melbourne Cup Carnival such as for the Carnival and captures the
3 November 2018 balls, business functions, champagne imagination of people nationwide
breakfasts and fashion luncheons to and beyond.
• Lexus Melbourne Cup Day – Tuesday be enjoyed.
6 November 2018 Visitors from all points of the globe
The Melbourne Cup Carnival contributes converge on famous Flemington to
• Kennedy Oaks Day – Thursday 8 greatly to the Victorian and Australian experience the excitement of the
November 2018
economy, benefitting the tourism, Melbourne Cup Carnival first-hand.
• Seppelt Wines Stakes Day – Saturday fashion, retail and hospitality sectors by
10 November 2018 creating jobs and injecting millions of
dollars into local businesses.
Every raceday provides its own unique
offering, whether it’s competitive racing, In 2018, more than $20 million in prize
high fashion or a culinary experience, money is to be presented to connections
there’s a raceday for everyone. over the four-day Melbourne Cup
The Lexus Melbourne Cup is one of the 15 most
recognised sporting events in the world.
This prestigious racing event attracts stars from all
over the world, both on and off the track.
THE HON DANIEL ANDREWS MP – PREMIER OF VICTORIA
- 27 -ABOUT THE LEXUS MELBOURNE CUP
‘THE RACE THAT STOPS A NATION’TM
Lexus Melbourne Cup Day transcended its origins as a horse race thoroughfare. The parade also
is a spectacular event and is the to become a social and cultural features Myer Fashions on the Field
phenomenon. state finalists and ambassadors, as
focal point of the Melbourne
well as Living Legends of the track and
Cup Carnival. The event evolved as ‘The Race That Lexus Melbourne Cup Tour
Stops a Nation’TM when Melbourne Cup ambassadors who have accompanied
Bringing Australia to a standstill, ‘The Day became a public holiday for the
Race That Stops a Nation’TM is held at the trophy on its annual global trek.
city in 1875.
Flemington annually on the first The race attracts runners from all over
Tuesday of November at 3.00pm. The event continues to be celebrated Australia and the world – an amazing
around the country with BBQs, parties feat of horsemanship that pays
There’s nothing like being at and Cup sweeps and is watched by
Flemington amongst the 100,000-plus testament to the desire of the world’s
hundreds of millions of people in 163 best trainers to win the $7.3 million
crowd to experience the day that puts international territories on television
Australia firmly in the international prize money and cement their names
and online with even more people in history.
sporting spotlight. tuning-in on their radios.
Since the first running of the The Lexus Melbourne Cup brings the
Melbourne Cup in 1861, the event has city of Melbourne to a standstill with
developed into a social, cultural and the Lexus Melbourne Cup Parade the
sporting icon for Australia with day before Australia’s greatest race.
international significance. Tens of thousands line the streets to
In the 157 years since it was first run, watch the iconic parade, featuring the
the Lexus Melbourne Cup has race’s trainers and jockeys, travel
through Melbourne’s central
There was barely standing room on the lawn and many
ladies were unable to find a seat for the whole day.
The Paddock was overcrowded to excess and the Hill was
simply a mass of human beings. It has reached a stage now
that almost everyone in Melbourne goes to the Spring racing.
AUSTRALASIAN NEWSPAPER (1871)
- 28 -THE MELBOURNE CUP’S ORIGINS
In the 1880s, Victoria was “Every man and woman … who can
experiencing the gold rush and afford the expense, put away their
many people had flocked to other duties to come. They begin to
Melbourne, Bendigo and Ballarat swarm in by ship and rail a fortnight
before the day, and they swarm thicker
in the hope of finding gold.
and thicker day after day, until all the
In 1861, at the first running of the vehicles
Melbourne Cup, the race club of transportation are taxed to their
committee could hardly have envisaged uttermost to meet the demands of the
the Cup lasting a century and a half and occasion, and all hotels and lodgings
growing to become a significant part of are bulging outward because of the
Australia’s social and sporting culture. pressure from within.
In front of an estimated crowd of “They come a hundred thousand
4,000 people, Archer became the strong and they pack the spacious
first winner of the Melbourne Cup. grounds and grandstands and make a
spectacle such as is never to be seen ...
Within 20 years, Cup Day itself was elsewhere.”
attracting crowds estimated at
100,000 - a remarkable figure given “Cup fever” continues to grip the nation
Melbourne’s population at that time each November and more recently, the
was only 290,000. word has spread about the huge prize
money, world-class facilities and
Most notably, American writer unique event experience offered at
Mark Twain wrote of his visit to the the Melbourne Cup Carnival with
1895 Melbourne Cup in his book visitors flocking to Flemington from
‘Following The Equator’: all over the world.
Nowhere in the world have I encountered a festival
of people that has such a magnificent appeal to the
whole nation. The Cup astonishes me.
MARK TWAIN, AUTHOR
AFTER ATTENDING THE 1895 MELBOURNE CUP
- 29 -MELBOURNE CUP TIMELINE
YEAR MILESTONE
The first Melbourne Cup saw 4,000 people watch NSW horse, Archer claim victory in a race that has become part of
1861 Australia’s social and sporting culture.
Archer won the hearts of all Australians when he claimed his second consecutive Melbourne Cup. The only other
horses to win consecutive Cups have been Rain Lover (1968 and 1969), Think Big (1974 and 1975) and most recently,
1862 Makybe Diva (2003, 2004 and 2005). Peter Pan also won two Melbourne Cups with a year separating each victory
(1932 and 1934).
Melbourne Cup Day was first declared a holiday for Victorian public servants and bank employees
1865 in 1865.
1866 Melbourne Cup Day was declared a public holiday for all other public and private sector employees.
In 1875, the Cup was, for the first time, run on the first Tuesday in November instead of a Thursday. The four days
1875 that make up the Melbourne Cup Carnival, have followed this format ever since.
The largest weight carried by a winner was Carbine in 1890, when he out-slugged 38 rivals, lugging an incredible 65.6
1890 kilos (or 10 stone, 5lbs).
The people’s champion, Phar Lap, who won the Cup in 1930, will always remain in most Australians’ minds as a
1930 national sporting hero.
1993 The first Northern Hemisphere-trained horse to win was the Irish stayer Vintage Crop in 1993.
2001 Sheila Laxon became the first woman to train a Melbourne Cup winner with Ethereal.
The VRC recorded the biggest ever attendance in 2003 when 122,736 people watched Makybe Diva win her first
2003 Melbourne Cup.
Makybe Diva, who won more than $14 million in prize money, wrote herself into racing history in November 2005
2005 when she became the first horse to win three Melbourne Cups.
2006 Japanese trainer Katsuhiko Sumii trained the winner, Delta Blues, and runner-up, Pop Rock.
Hall of Fame inductee Bart Cummings AM trained Viewed to win his 12th Melbourne Cup, a record that will be
2008 very difficult to beat.
The year 2010 marked the 150th running of the Melbourne Cup. The VRC celebrated the special occasion with
2010 a range of initiatives in Australia and around the world. Frenchman, Alain de Royer Dupre won the Melbourne Cup
with Americain.
Frenchman Mikel Dezangles trained Dunaden to victory, giving the French their second consecutive win in the
2011 Melbourne Cup.
The VRC celebrated 50 years of Fashions on the Field where the best of international and domestic fashion trends
2012 are showcased to a broad audience.
In a true display of international dominance, German-trained stayer, Protectionist scored a strong win under the
2014 guidance of British jockey, Ryan Moore.
Michelle Payne became the first female jockey to win the Melbourne Cup when she rode outsider
2015 Prince of Penzance to victory.
2016 Almandin delivers co-owner Lloyd Williams a record fifth Melbourne Cup.
Joseph O’Brien, 24, becomes the youngest trainer to win the Melbourne Cup, with Rekindling securing a record sixth
2017 Cup for co-owner Lloyd Williams.
- 30 -THE CARNIVAL’S
INTERNATIONAL APPEAL
In 1993 the Melbourne Cup In 2006, the international stamp on the
Carnival changed forever. The Cup was affirmed when two Japanese
Irish-trained Vintage Crop became owned and trained horses – Delta
the first Northern Hemisphere Blues and Pop Rock – scored a
trained horse to win the memorable quinella, while 2011 saw
the French snare our beloved Cup for
Melbourne Cup. Charismatic
the second consecutive time with
trainer Dermot Weld had impressive stayer Dunaden.
conquered racing’s ‘Everest’ and
prompted an annual invasion of Across the four days of the
the world’s best staying horses 2014 Melbourne Cup Carnival,
looking to write their 31 internationally trained horses
own chapter in racing folklore. competed in races, marking an 83 per
Weld now returns regularly to cent increase on the previous year.
Flemington each November and in The 2014 Melbourne Cup
2002 scored his second Melbourne was a true display of international
Cup win with Media Puzzle. dominance with 10 internationally
trained horses representing five
countries competing to claim the
$6.2 million prize money. The German-
trained stayer, Protectionist scored a
strong win under the guidance of
British jockey, Ryan Moore.
In 2017, 22 internationally-trained
horses were entered in races during the
Melbourne Cup Carnival.
A host of international champion
stayers are landing in Melbourne again
this spring to attempt to take one of
the greatest crowns in international
racing.
- 31 -THE ILLUSTRIOUS TROPHY
The 2018 Lexus Melbourne Cup and it takes 250 hours to produce. The
offers an impressive $7.3 million timber base of the Lexus Melbourne
in prize money and trophies, Cup is hand turned from Australian
making it the richest handicap jarrah and is the traditional base for
horse race in the world and one every Melbourne Cup.
of the richest prizes in Australian There are also two $15,000 miniature
sport. gold Cup trophies presented to the
winning trainer and jockey, the latter
As a part of the prize pool, the winning
also receiving a $5,000 trophy of the
horse owners receive an 18 carat gold
mounted gold-plated Harry White
trophy, valued at $200,000.
Whip. The horse’s strapper receives the
The Lexus Melbourne Cup trophy is Tommy Woodcock Trophy, valued at
known as the “Loving Cup” with its $7,500, named after the strapper to the
three-handled design symbolising the legendary Phar Lap, winner of the 1930
relationship between the winning Melbourne Cup. The breeder of the
jockey, trainer and owner. winner also receives a $7,500 trophy.
From 2016, the VRC commissioned ABC The fascinating evolution of the Cup
Bullion to manufacture the Lexus trophy from the inception of the
Melbourne Cup, using gold that has Melbourne Cup race in 1861 is
been mined, refined, and crafted reflective of a people determined to
wholly in Australia for the first time in develop a symbol reflective of a
the race’s 156-year history. This sees developing nation.
the trophy’s 44 pieces hand welded
- 32 -YEAR MELBOURNE CUP TROPHY
1861 A trophy was not awarded. Archer’s owner received a hand-beaten gold watch.
The first year a trophy was awarded. Manufactured in England it was an elaborate silver bowl on a stand with
1865 a narrow neck reinforced with two ornate handles and topped with a horse and rider.
A silver trophy from England displays Alexander Taming the Horse, the engraved name of the winning horse
1867 and a figure of a winged female.
The first gold cup trophy manufactured in Victoria was created in an etruscan shape with two handles.
One side depicted a picture of a horse race with the grandstand and hill of Flemington in the background.
1876 The opposite side, inscribed on a crimson enamelled garter, featured the words “Melbourne Cup 1876” and the
name of the winning horse.
1888 Three silver horses on a silver plated base.
1889 Controversy surrounded the silver “tea and coffee service” reputed to have been unacceptable as a trophy.
A trophy measuring two feet in length and 15 inches high of a draped figure of Victory, standing on a pedestal,
1891 holding out an olive wreath to a jockey upon his horse.
From 1894 Trophies were not awarded as the economic depression engulfed the nation, however, the Melbourne Cup
to 1898 continued to run at Flemington.
1908 Three feet long plaque of an embossed silver galloping horse, that some people thought resembled a greyhound.
1909 A silver centrepiece was awarded as a trophy.
This was the last year the Melbourne Cup trophy was made in England. It had a long base with a horse on each
1914 end facing out and a chalice cup in the centre.
1915 A large rose bowl trophy that was made in Australia.
1919 The current trophy design was awarded for the first time.
The year that the great Phar Lap claimed Melbourne Cup victory. Between 1930 and 2010 the size of the Cup was
1930 reduced, which started as a result of the Great Depression, impacting the Club’s budget.
1980 From 1980 to 2015, the VRC commissioned Hardy Brothers Jewellers to craft the Melbourne Cup.
2009 The 2009 Melbourne Cup trophy is valued at $125,000 and weighs 2.97kgs.
The trophy returns to its design zenith of the Cup won by the legendary Phar Lap. The Cup is now valued
2010 at $150,000 and weighs almost 4kg.
The Melbourne Cup trophy is now valued at a record $175,000, due to the rising price of gold.
2011 The Cup is given a permanent home in the Flemington Heritage Centre, a year-round tourist attraction.
ABC Bullion is selected to manufacture the Melbourne Cup. The trophy’s 44 pieces are hand welded and it takes
2016 250 hours to produce. The timber base of the Melbourne Cup is hand turned from Australian jarrah and is the
traditional base for every Melbourne Cup.
2017 The Melbourne Cup trophy increases in value to a record $200,000
- 33 -THE LEXUS MELBOURNE CUP TOUR
Since 2003, the Lexus Melbourne councils, schools, hospitals, aged-care Living up to its status as the ‘People’s
Cup Tour has provided thousands and racing groups in events to raise Cup’, the Lexus Melbourne Cup Tour
of rural, regional and funds for local causes. once again engaged in many
metropolitan communities across community events, including street
The 2018 Lexus Melbourne Cup visited parades, civic receptions, charity
the globe a chance to experience a record 37 destinations this year dinners, community barbeques and
the magic of the $200,000 trophy. across Australia, New Zealand, and for cocktail parties.
the first time, the United Kingdom,
Over the past 16 years, the 18 carat
Ireland and South Korea.
gold Lexus Melbourne Cup has
travelled more than half a million As well as visiting international
kilometres and visited more than 400 destinations, this year’s Tour also
destinations. celebrated its Australian roots,
travelling across the nation to some
The Tour celebrates the heroes and
of our most famous locations – the
stories intrinsically linked to the VRC’s
Birdsville Races; the sandy shores of
158-year old Melbourne Cup and its
Mission Beach; and for the first time,
contribution to the nation’s social,
travelling across the Nullarbor Plain
sporting and racing culture. It visits
by train.
various destinations in an effort to
unite communities by engaging
- 34 -You can also read
