2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Sydney Royal Easter Show
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2018 COMMERCIAL EXHIBITOR PROSPECTUS AUSTRALIA’S LARGEST TICKETED EVENT
2018 COMMERCIAL EXHIBITOR PROSPECTUS
SYDNEY ROYAL
EASTER SHOW
THE 2018 SYDNEY ROYAL EASTER SHOW WILL BE HELD FROM FRIDAY 23 MARCH
TO TUESDAY 3 APRIL AT SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK.
The Sydney Royal Easter Show is Australia’s largest 75% of all attendees spend six hours or more with an
annual ticketed event, attracting an average of over average spend of $330 per group (constituted of
838,000* attendees. It is a true celebration of 3 people).
Australian culture, from our rural traditions to our
modern day lifestyles, providing unique experiences This is a once-a-year opportunity for exhibitors to
for everyone. generate direct sales and leads, gauge first-hand
response to new products, boost brand awareness
Each year the country and city join together to enjoy and showcase your products and services to the
animal experiences, agricultural competitions, largest audience in the country.
carnival fun, entertainment, shopping and
much more. The Show is run by the Royal Agricultural Society of
NSW (RAS), which is a not-for-profit organisation
Over 12 days, this iconic Show hosts over 400 that has been celebrating excellence in Agriculture
exhibitors within our pavilions and around the since 1822.
grounds. The diversity and appeal of our exhibitors is
in fact one of the key drawcards for attendance to By exhibiting at the Show, you are contributing to
the Show. the agricultural prosperity of New South Wales.
* Average Show attendees 2013-2017
2018 COMMERCIAL EXHIBITOR PROSPECTUS
WHY EXHIBIT
OUR EXHIBITORS REACH HUNDREDS OF THOUSANDS OF CUSTOMERS AT
AUSTRALIA’S LARGEST TICKETED EVENT. THE SHOW PROVIDES THE PERFECT
PLATFORM FOR BUSINESSES TO:
• Make immediate sales and generate • Sampling opportunities to a broad cross-section
leads to over 838,000* new customers of consumers.
• Build brand awareness and educate customers • Demonstrate the features and benefits of
about your product your product
• Build a database of prospective customers • Gain additional exposure with exclusive
promotional opportunities
* Average Show attendees 2013-2017
2018 COMMERCIAL EXHIBITOR PROSPECTUS
OUR AUDIENCE - 2017
ATTENDEES GENDER ATTENDEES ORIGINS
(NUMBER OF UNIQUE INDIVIDUALS)
Total Male
Attendees
27%
Overseas
922,827 (28,000+)
Avg. 838,000 Female
over the last 5
years
73% NSW – Regional
21.9%
(173,826)
AGE GROUPS
75% NSW – Metro
75.7%
(601,826)
43% of attendees
spent 6+ hours
at the show
Average hours
18% 15% spent at the
10% 13% show
7.9 KEY CUSTOMER SEGMENTS
16-24 25-34 35-49 50-59 60+
Parents with
pre-school children
HOUSEHOLD INCOME 30%
$80k - $100k
$60-$80k
(10%) Parents with primary school
(8% )
$40k-$60k children
(9% )
Under $40k
21%
( 8%)
>$100k
(30%) Empty Nesters
22%
Don't Know
Refused to Answer ( 3% )
( 32%)
ANIMALS AND
LIVESTOCK AUSTRALIA’S
ARE THE MAIN LARGEST
REASONS PEOPLE TICKETED EVENT
COME TO THE
CELEBRATING EXCELLENCE IN
SHOW
AGRICULTURE SINCE 1822
Source – IER Attendees Research 2017
2018 COMMERCIAL EXHIBITOR PROSPECTUS
OVERALL ENJOYMENT OF THE SHOW AVERAGE SPEND BY ATTENDEES
THE SHOW
RECEIVED
Very enjoyable Quite enjoyable $33 MILLION WORTH Spend Per Group Spend Per Person
OF MEDIA (Avg. group 3 people)
59%
EXPOSURE
52% 53%
$326 $327 $331
34% 34%
27%
$113 $117 $112
2015 2016 2017
2015 2016 2017
eastershow.com.au
ADVOCACY – NET PROMOTER SCORE 25 MILLION BREAKDOWN OF SPEND IN 2017
PAGE VIEWS Showbags 30%
+ 23
+ 21
+ 16 Food & Beverages 24%
Commercial Exhibitor
18%
Products
2015 2016 2017 Rides & Amusements 17%
Other 11%
LIKELIHOOD OF RETURN VISITATION
IN 2018 MOTIVATIONS FOR ATTENDANCE IN 2017
Definitely will return Probably will return
Primary School Pre-School Empty
Families Families Nesters
2017 65%
4.1
To visit the variety of
3.8
exhibits in the Pavilions
4.5
2016 62%
3.3
To sample award-winning
3.2
food and wine products
3.4
2015 61%
9/10 ATTENDEES To experience country
3.6
VISITED THE life in the city
3.6
3.8
WOOLWORTHS
FRESH FOOD
DOME It's an experience 4.4
I would like to 4.5
pass on to my children 3.5
Source – IER Attendees Research 2017 0 = strongly disagree 5 = strongly agree
2018 COMMERCIAL EXHIBITOR PROSPECTUS
HEAR FROM A
SELECTION OF
OUR EXHIBITORS
YMCA
“YMCA NSW had an overwhelmingly positive
experience at the 2017 Sydney Royal Easter Show.
As a first time exhibitor, there’s a lot of trust involved
and we were really happy with what the
organisers delivered.
We engaged with around 150,000 people over the
entire show and generated over 2,000 leads. It would
normally take us more than a year to generate that
many leads!
The service from show staff was great. It was also
quite a surprise (and an honour) to win the Best in
Show for the Commercial Exhibitor Awards.
I can definitely recommend the Sydney Royal Easter
Show for any organisation wanting to raise its profile
with a specific audience.”
TEA TONIC
“The Sydney Royal Easter Show is the largest and
most exciting Show in our calendar year. Every year
we launch a new product, and after 15 years of
exhibiting it still gives us nervous butterflies on
opening day.
With our biggest stand to date, greatest number of
tea ladies to serve with a sparkly smile, tea pots on
heads and lashes that flash, 2017 was our biggest
show ever.
We love the Show, we love our loyal customers and
love meeting new ones every year. We are eager to
surprise and delight our customers at the
2018 Show.”
2018 COMMERCIAL EXHIBITOR PROSPECTUS WINE SELECTORS “2017 for us was the most exciting year in the 11 years we have attended the Sydney Royal Easter Show. Face-to-face selling is paramount for our business and the Sydney Royal Easter Show gives us the opportunity to interact with thousands of customers every day. 2017 brought droves of customers into The Woolworths Fresh Food Dome to sample and purchase the fine products on offer. My entire team love exhibiting at the Show and it remains as the most important date on our promotional calendar every year. Bring on 2018!”
2018 COMMERCIAL EXHIBITOR PROSPECTUS
EXHIBITOR
OPPORTUNITES
8 7
6 5
9
4
10 1 2 3
11
2018 COMMERCIAL EXHIBITOR PROSPECTUS
1. WOOLWORTHS FRESH FOOD DOME 6. SPORTS & ADVENTURE
With 87% of Showgoers visiting The Woolworths Fresh Located on the concourse around Spotless Stadium,
Food Dome every year, it is the most visited pavilion at Sports & Adventure is home to sporting clubs, clothing
the Show. Home to the most popular attraction, the and equipment, sporting products and the Sports &
District Exhibits is an iconic showcase of Australian- Adventure Bar.
made agricultural produce. The Woolworths Fresh Food Space Only $515/sqm
Dome includes fine food, wine, dairy products, tea,
coffee, condiments, confectionary, herbs, spices, and
much more. The Australian-made guidelines are in 7. SHEEP & FLEECE PAVILION
accordance with the ACCC’s regulations. Here you will find high-quality products, clothing and
Shell Scheme $850/sqm accessories made from wool and other natural fibres
Space Only $710/sqm alongside the interactive exhibits and sheep-shearing
demonstrations.
(Excludes main aisle stands. Enquire for rates)
Shell Scheme $700/sqm
2. HOME & LIFESTYLE
8. WORLD BAZAAR
75% of attendees visit Home & Lifestyle Pavilion.
This pavilion showcases an array of products such as World Bazaar provides a multicultural shopping
boutique giftware and decor, gardening tools, bonanza, showcasing a range of exotic, unusual and
cookware, spas, pool supplies, bedding and home intriguing products from around the globe.
appliances. This destination also offers a dedicated Shell Scheme $725/sqm
Government Department area. New in 2018, Space Only $640/sqm
the Home & Lifestyle stage will feature
a range of demonstrations and DIY talks.
9. KIDS’ WORLD
Shell Scheme $800/sqm
Kids’ World showcases a diverse range of products
Space Only $660/sqm
including interactive and educational games, toys and
entertainment.
3. PET PAVILION Shell Scheme $725/sqm
Adjacent to the Home & Lifestyle Pavilion, the Pet Space Only $640/sqm
Pavilion offers a wide range of pet care products,
insurance, food and entertainment exhibits.
10. AROUND THE GROUNDS
Shell Scheme $420/sqm
Outdoor spaces with high volume traffic provide
amazing exposure and sales potential for promotional
4. FASHION & STYLE pop up stands, vans, marquees and trailers.
Located in the central district of Sydney Showground, Space Only $555/sqm
the Fashion & Style Pavilion offers a stunning array of (Space Only Grand Parade $600/sqm)
boutique clothing, homewares, jewellery, cosmetics and
beauty products. Featuring the Natural Fibre Showcase,
which includes a daily high-end fashion parade of 11. THE ZONE
Australian-grown natural fibres. Plus there is a Pamper A tween and teen favourite, this location showcases on-
Me area where you can receive tips, handy hints and buy trend jewellery, clothing, gadget and accessories.
the latest beauty products. Shell Scheme $640/sqm
Shell Scheme $755/sqm Space Only $555/sqm
Space Only $660/sqm
5. HERITAGE PAVILION Please note: Prices include GST. Shell scheme is a
A celebration of the rich heritage of the Easter Show minimum of 9sqm. Space Only minimum 18sqm
and RAS since it began in 1822. Stands include displays (excludes outdoor sites). If allocated a corner site,
of trophies, memorabilia, horse-drawn carriages and an additional charge of $860 for each corner will be
vintage showbags. Exhibition stands include Make- charged. Correct as of August 2017.
Your-Own Cupie Dolls, the Royal Australian Mint and a
range of associated products and services.
This information is subject to change.
Shell Scheme $310/sqm
Click here for Terms and Conditions.
2018 COMMERCIAL EXHIBITOR PROSPECTUS
WHAT’S A number of options are available
to ensure your exhibition space
INCLUDED meets your objectives
and requirements.
IN MY STAND
1. SHELL SCHEME EXHIBITION SPACE 2. SPACE ONLY EXHIBITION SPACE
Shell scheme exhibition space inside our pavilions Space only consists of bare floor space inside one of
includes carpeted floor space, walls, fascia board our pavilions. This option is best suited to companies
bearing your company name and two spotlights per who wish to construct their own exhibition stand.
3m x 3m stand. The minimum size available is 9sqm. Space only exhibits must provide their own flooring,
walls and lighting. The minimum size space available
is 18sqm.
Woolworths Fresh Food Dome Shell Scheme2018 COMMERCIAL EXHIBITOR PROSPECTUS
Space Only Provisions
The provision of approved walling is a
requirement for all stands. Shell scheme
from neighbouring exhibits cannot be used
for display purposes or rigging. The RAS
recommends the use of professional stand
designers and construction specialists. We have a
number of preferred suppliers to recommend
upon request.
Other Pavilion Shell Scheme
Please contact the RAS Operations
Team for more information,
02 9704 1368.
3. OUTDOOR EXHIBITION SPACE ONLY
Outdoor exhibition space only consists
of an identified bare space that must be filled Space Only Custom Built Stand
by a stand structure arranged by the Exhibitor
through the RAS Operations Team. Pagoda
structures can be hired through the RAS.
Alternatively, if building a structure you must
adhere to the SOPA guidelines, which can be
provided to you by the RAS Operations Team.
Power, plumbing and other requirements can be
organised through the RAS’ preferred suppliers
for an additional charge.
3m x 3m Pagoda2018 COMMERCIAL EXHIBITOR PROSPECTUS
WHAT’S NEXT
1. APPLY FOR A STAND
To start the process of applying for a stand,
3. SECURE YOUR STAND
Successful applicants are required
download the 2018 Exhibitor Application from to pay a 35% non-refundable deposit
www.eastershow.com.au/partnerwithus to confirm their stand and its location.
or contact Diana Saloum on 02 9704 1421.
2. HAVE YOU BEEN SUCCESSFUL? 4. FINAL INVOICE
After the deposit has been received,
If your application has been successful, you’ll the final invoice will be sent to you.
receive a Show Licence and other paperwork
which needs to be returned to the RAS. This
will also include the Event Manual that lists
5. IT’S TIME TO GET EXCITED
key dates and requirements and is compulsory
reading for exhibitors.
From 9 March you can pick up your
exhibitor pack from the Exhibitor Services
Centre at Sydney Showground. It’s filled
with everything you will require for the
Show including entry tickets, staff IDs,
bump in/out passes and maps.2018 COMMERCIAL EXHIBITOR PROSPECTUS
6. SHOWTIME
It’s time to enjoy everything Australia’s
7. MAKE YOUR STAND, STAND OUT!
The Commercial Exhibitor Awards
largest ticketed event has to offer! acknowledge and reward exhibitors who
demonstrate high standards in presentation,
appeal and personnel at the Sydney Royal
Easter Show. Bring your creative flair to
make your stand unforgettable!
KEY DATES
Exhibitor Service Centre Opens: Commercial Exhibitor Awards Judging:
9 march 2018 26-27 March 2018
Bump-in: Commercial Exhibitor Awards
Space only - 13 March 2018 Presentations: 29 March 2018
Shell Scheme – 20 March 2018
Bump-out: 4 April 2018
Sydney Royal Easter Show:
23 March – 3 April 2018MESSAGE FROM THE EXHIBITION SALES MANAGER
Thank you for your interest in being part of the 2018 Sydney Royal Easter Show.
If you would like to reserve exhibition space or receive more information
about the largest ticketed event in Australia, please do not hesitate to make contact.
We look forward to seeing you at the Show!
Diana Saloum
Exhibition Sales Manager
Royal Agricultural Society of NSW
CONTACT
02 9704 1421
dsaloum@rasnsw.com.auYou can also read
