Brand Portfolio 2018 - Hospitality Design Media Kit

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Brand Portfolio 2018 - Hospitality Design Media Kit
2018 Brand Portfolio

                                                       CitySCENE

  The Ultimate Connector to the Hospitality Industry
               www.hdmediakit.com
Brand Portfolio 2018 - Hospitality Design Media Kit
Who We Are

Relevant. Balanced. Insightful.                                                                         than 850 exhibitors and some 30 engaging
Excellent. Helpful. These are the words                                                                 panel discussions that bring the pages of the
people use to describe Hospitality Design                                                               magazine to life.
magazine. We have been the go-to source
for inspiration and design authority for the                                                             Our robust online platform, weekly and
hospitality industry for almost 40 years. With our                                                       biweekly newsletters, and social media
editorial eye and unsurpassed connections, we                                                            outlets offer daily news and exclusive editorial
curate the best of the best in terms of original                                                         content— including interviews with industry
projects, essential products, interviews with                                                            leaders, new standout projects across the
leaders and innovators, industry trends, and                                                              globe, and extensive product coverage.
development spotlights, all meant to influence
and educate. We are passionate about this                                                                 We are much more than a magazine.
industry, design lovers at heart, and are proud                                                           We are the ultimate connector to the
to be the magazine that annually features more                                                            hospitality design industry—in print,
design projects than all of the other hospitality                                                         online, and in person.
publications combined.

Hospitality Design makes meaningful connections possible by bringing
the industry together through a variety of thought-leader and networking
events. HD Expo, our annual tradeshow and conference, stands
among the competition as the premier event of its kind, with more

                                                           Editorial Advisory Board

Andrew Alford, chief creative officer, AJ Capital                             Lisa McClung, founder/principal, INT LLC
David Ashen, principal, dash design                                           Julia Monk, senior vice president, director of hospitality design, HOK
Jeffrey Beers, founder, Jeffrey Beers International                           Will Meyer, principal, Meyer Davis
Malcolm Berg, principal/owner, EoA                                            Alessandro Munge, principal, Munge Leung
Mark Boekenheide, senior vice president, Related Companies                    Barry Nidiffer, executive vice president – development management,
Glen Coben, founder, Glen & Company                                             Chartres Lodging Group
Meghann Day, principal, HBA                                                   Lionel Ohayon, founder, ICRAVE
Gary Dollens, global head – design/product and brand development,             Robert Polacek, chief creative officer, Puccini Group
  Hyatt Hotels & Resorts                                                      Brian Quinn, vice president of franchise development, Choice Hotels
Deborah Lloyd Forrest, president, ForrestPerkins                              Thomas Schoos, founder, Schoos Design
Timothy Griffin, director, North America, The Hoxton                          Lisa Simeone, principal, Simeone Deary Design Group
William Harris, principal, AvroKO                                             Kellie Sirna, principal, Studio 11 Design
Amy Hulbert, managing director – design, Best Western International           Sam Suleman, vice president – development and operations,
Tom Ito, principal, Gensler                                                     Equinox Hospitality
Gulla Jonsdottir, founder, Gulla Jonsdottir Design                            Shawn Sullivan, partner, Rockwell Group
Helen Jorgensen, vice president – design and procurement, Host Hotels         Michael Suomi, principal, vice president of design, Stonehill & Taylor
Jon Kastl, principal, Champalimaud                                            Roger Thomas, executive vice president, Wynn Design and Development
Aliya Khan, vice president of design, select service and extended             Larry Traxler, senior vice president, global design, Hilton Worldwide
  stay lifestyle, Marriott                                                    Audra Tuskes, former creative director, Lightstone Group
Raul Leal, CEO, Virgin Hotels                                                 Joel Villalon, principal, BraytonHughes
Scott Lee, president and principal, SB Architects                             Anne Wilkinson, senior associate, BAMO
Tony Machado, vice president – design and construction, Morgans Hotel Group
Margaret McMahon, senior vice president, managing director,
  Wimberly Interiors Studio

                                 The Ultimate Connector to the Hospitality Industry
Brand Portfolio 2018 - Hospitality Design Media Kit
What We                       The Hospitality Design Group offers a diverse range of business development
                                        opportunities through Hospitality Design magazine, HD Expo, and our
          Offer                         associated digital platforms and events. Connect with design professionals
                                        and industry executives on your budget and your terms.

              Magazine advertising
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                                         PRINT
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  Readex ad study (February and July)

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                                                                     Elevate Design (New for 2018)
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            Show Guide advertising
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    LIVE from HD Expo booth video

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                                         MARKET
			             Industry roundtables     INSIGHT

                                               hospitalitydesign.com
Brand Portfolio 2018 - Hospitality Design Media Kit
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                 “HD is the most comprehensive publication of hospitality industry news,
                 products, and developments.”

                 “We utilize the Buyer’s Guide all the time in our office to source products
                 we are unfamiliar with.”

                 “I really like that HD puts                                                                                                                                                                                                             “It is one of the few publications
                 on-trend hospitality design                                                                                                                                                                                                             dedicated solely to hospitality, and it
                 projects in their magazines,                                                                                                                                                                                                            features great projects. There is a level
                 as well as notable and trendy                                                                                                                                                                                                           of prestige associated with being in
                 products.”                                                                                                                                                                                                                              HD magazine.”

                                                                                  The Ultimate Connector to the Hospitality Industry
Brand Portfolio 2018 - Hospitality Design Media Kit
Market Reach
*Source: 2017 Reader Survey and 2017 Publisher’s Circulation Statement

Hospitality Design Subscribers                                            Market Penetration

PRINT                   24,875                                            62% +
                                                                          of readers share their copy of
                                                                          Hospitality Design with at least one
Prefer to bookmark and tear out pages                                     other person each month.
that provide design inspiration.
                                                                          Total audience average of

DIGITAL                 35,733                                            120,000+
Screenshot design concepts via
computer, tablet, or other mobile devices.

60% UNDUPLICATED REACH
    (in other words, 18,407 print subscribers who are not receiving Boutique Design.)

A Growing Industry                                                       Strong Reader Loyalty

                                                                         56%
                                                                                             of readers have
                          of readers expect                                                  received HD for
                                                                                             more than

 71%
                          company project activity
                          to increase within the
                          next 12 months. This is
                          up from 61% last year.

                          expect purchasing to

 64%                      increase in 2018.

                                                    hospitalitydesign.com
Brand Portfolio 2018 - Hospitality Design Media Kit
Audience Demographics
*Source: 2017 Reader Survey and 2017 Publisher’s Circulation Statement

    Who reads Hospitality Design?                                                Number of Employees at Firm
                                                                                   HD’s reach expands far beyond
                                                                                         the initial recipient.
            11%

     10%
                            41%
   4%                                                                     36%                  33%            1-4 Employees
             Print
    14%                                 Interior Design Firms
                                        Architectural Firms
                21%                     Hotel/Resort Owners             15% 14%           5-9 Employees

                                        Purchasing Firms
                                        Contractor/Builder/
                                             Developers                  15% 16%            10-24 Employees
          17%                           Restaurants, Clubs, Casino,
                                             Timeshare, Healthcare,
                                             Senior Living
                            35%
   10%                                                                    34%                  37%            25+ Employees
            digital
    7%

           16%        15%
                                                                         Print   
                                                                         Digital  

                      Active Designers, Active Projects
                      Number of projects in the past 24 months

                   1-4 Projects                      5-9 Projects                  10-24 Projects             25+Projects

    Print
                  39%                                20%                              18%                     16%
 Digital
                  37%                                19%                              18%                     19%

                              The Ultimate Connector to the Hospitality Industry
Brand Portfolio 2018 - Hospitality Design Media Kit
THE BEST INVESTMENT
*Source: 2017 Reader Survey, 2017 Publisher’s Circulation Statement, Boutique Design Media Kit

                                                                             63%
Greater Reach = Greater Leads
                                                                                                            of readers
Hospitality Design reaches 26,208                                                                           specify over
MORE subscribers per issue than
Boutique Design.

                                24,875                                              in hospitality products annually
       PRINT
                                15,000

                                35,733
                                                                             22%                            did more than

    DIGITAL                     21,400

Hospitality Design PRINT + DIGITAL = 60,608
Boutique Design PRINT + DIGITAL = 36,400                                    18%                         did
                                                                                                              $5 to $10
                                                                                                              million
                                                                       How Readers Respond to Hospitality Design Ads

 86%
                      of Hospitality Design
                      readers think project work
                      will increase next year.                           59%                Visited an advertiser’s website.

                                                                                            Purchased, specified,

                      of readers say Hospitality
                                                                          49%               or recommended an
                                                                                            advertised product.
                      Design is a key platform for
    89%               product/supplier ideas and
                      sourcing.
                                                                          48%               Used Hospitality Design to
                                                                                            research product ideas.

Which publication do HD subscribers                                                              of readers say HD provides
view as the best source for product
information?
                                                                      98%                        “good to excellent” editorial
                                                                                                 coverage.

                                                     hospitalitydesign.com
Brand Portfolio 2018 - Hospitality Design Media Kit
A Large Digital Imprint
*Source: 2017 Reader Survey and 2017 Publisher’s Circulation Statement

 Website		                                                               129,000+ monthly page views
 www.hospitalitydesign.com		                                             27,000+ monthly unique visitors

 Digital Edition		                                                       37,733+ opt-in subscribers
 		                                                                      190,000+ monthly page views

 Hospitality Design Now E-Newsletter		                                   27,000+ opt-in subscribers
 (Weekly)		                                                              26% open rate

 HD New Product Alert                                                    24,500+ opt-in subscribers
 (Twice monthly)		                                                       26% open rate

 E-mail Marketing		                                                      31,000+ opt-in subscribers

                                                  Our digital traffic
                                                        averages                         20,100 followers
                                                  27,100+                                @hospitalitydesign

                                                  unique visitors
                                                  per month.                             15,900 followers
                                                                                         @hdmag

                                                                                         5,500 likes
                                                                                         @HospitalityDesignMagazine

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Brand Portfolio 2018 - Hospitality Design Media Kit
OUR EDITORIAL PROMISE

Led by a seasoned team of editors and contributors from around the world, Hospitality
Design showcases the best our industry—as well as those influencing hospitality—has to
offer, both in print and online.

We feature new and innovative products, delve into projects large and small, curate
trends, identify places of development, and most importantly, sit down with the inspiring
people behind it all—veterans and up and comers, developers and designers—making us
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Departments
                                                                                             perspectives
                                                                                                                      sketchbook                                                                                                                                perspectives
                                                                                                                                                                                                                                                                                                  urban rural
                                                                                                                                                                                                                                                                                          inspiration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      perspectives              trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           motels                                                                                                                                   perspectives           places
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            florence                                                                                                                                                         piet boon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        perspectives          interview

                                                                                                                                                                                                                                                                                              by eray carbajo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            By Alia Akkam
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              By Neil Jacobs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Photos courtesy of the City of Florence and the respective places

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                By Alissa Ponchione
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Photography courtesy of Piet Boon
                                                                                                                                                                                                                                                                                                                              Istanbul and Brooklyn firm Eray Carbajo captures a new wave of eco-conscious
                                                                                                                                                                                                                                                                                                                                    innovation with sustainable development Urban Rural, which balances city
                                                                                                                                                                                                                                                                                                                                      center living and countryside lifestyle in the Turkish city. Locally sourced
                                                                                                                                                                                                                                                                                                                                      materials are paired with the unique hexagon-shaped residential module                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 MATERIAL MAN
                                                                                                                                                                                                                                                                                                                                     design (like a beehive), maximizing building volume while minimizing the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                A Dutch designer’s sophisticated touch
                                                                                                                                                                                                                                                                                                                                ecological footprint and number of building elements. Each unit in the eight-
                                                                                                                                                                                                                                                                                                                                       story building (with the ground floor for social spaces) is fortified with a
                                                                                                                                                                                                                                                                                                                              triangular cavity used as an irrigable garden. When combined, they function as
                                                                                                                                                                                                                                                                                                                                 a truss structure transferring the building’s loads to lower residents, creating                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Whether he’s designing for Porsche or Land           three residential projects in New York that have
                                                                                                                                                                                                                                                                                                                               an interdependent harmony between system, structure, and landscape for the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Rover or working on his many product lines or        established the Amsterdam-based designer as a
                                                                                                                                                                                                                                                                                                                                                                             urban village, set for a 2019 debut.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            projects, Piet Boon has become synonymous            global powerhouse, where his signature style is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             with timeless elegance thanks to his distinct        redefining urban life in the city, setting the bar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Scandinavian aesthetic that celebrates clean lines   on luxury living.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             and natural light, often blending the indoors with       Here, Boon discusses the best decision he
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             the outdoors. “It is definitely exciting to design   has ever made, achieving quiet sophistication,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Photo by NICK SIMONITE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             for different industries because it encourages       and what’s still on his design bucket list.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       1. Twinkling hanging                                                                                                                                                                                                                                                                                  you to push boundaries and venture out into the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       lights traverse the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Austin Motel’s outdoor                                                                                                                                                                                                                                                                                unknown,” the prolific Dutch designer says. “We      Before you opened Studio Piet Boon 30                  aesthetics, and individuality. So I decided
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       patio, contrasting                                                                                                                                                                                                                                                                                    learn a lot with every new design and every new      years ago, you started your career as a                to stop being a contractor and start my own
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       seating in bright
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  builder. What made you transition to
     Photos courtesy of CEMPEDAK PRIVATE ISLAND

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       red, the property’s                                                                                                                                                                                                                                                                                   product.”                                                                                                   design firm.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       signature color.                                                                                                                                                                                                                                                                                          Look no further than the Jane in Antwerp,        designer?                                                  In 1986, passionate creative Karin Meyn
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Belgium. The fine dining restaurant, located in      It was this experience in the field of                 joined the studio as business partner and creative
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             the chapel of a former military hospital, is at      construction and my frustration with the poor          director of interior and styling. Over the years
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ROADSIDE CHIC                                        of Americana. With the relaunch of Signature
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Inn, director of interior design Anna Bogler,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          mountains, and Hoosic River, while directly
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          connecting to trails via a suspension bridge. On
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             once edgy and contemporary. And with a Park
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Hyatt in Hanoi, Vietnam on the boards, Boon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  design of others that led me to discover that
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  I needed to take full ownership of the design.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         the studio has grown from a small practice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         specializing in private residences into a global
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Updated motels reach peak nostalgia                  says the brand will look to attract “modern day            the outside, guestroom buildings will be clad in

                                                   cempedak
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             will soon translate the country’s lush landscape     That way I could combine my knowledge                  operating design company with a portfolio of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ramblers” seeking adventure. When the first                galvanized corrugated metal roofing and white
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             into his signature modern minimalism. Along          of materials, building process insight, and            private, corporate, and commercial clients.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               hotel launches, expect a bold palette, powerful            oak siding. The interior, meanwhile, emphasizes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             with three restaurants in the Netherlands and        passion for beautiful details to give life to my       Switching careers was one of the best decisions I
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               motifs, and classic midcentury furniture, all              plywood and concrete, arranged in a linear                                                                                                                                                                         The Ponte Vecchio bridge crosses the Arno river

                                                   private island
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             another high-end hotel in Seoul, it’s perhaps his    design philosophy of balancing functionality,          ever made.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          No matter how deeply we delve into modernity,        recalling the golden age of motel travel during            fashion and highlighting vaulted ceilings, lofts,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          travelers seem to pine for the simple, more          the ’50s and ’60s.                                         and outdoor showers. “Roadside motels are
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          wholesome era of the road trip, when vacations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          were guided by the promise of checking into
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Here’s a look at a few more offerings—
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               many from neophyte hoteliers—breathing new
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          places of mystery,” says Svenson. “Vacationers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          use them as bases for new adventures and they
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 INNAMORATO                                                                                                                                                                                                                                                                                                                              How did you get involved in product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         design?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Guest editor Neil Jacobs discusses where to                                                                                                                                                                                                                                                                                             [It] evolved very naturally within our studio. We
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          a humble Howard Johnson, or the siren call           life into various throwback treasures.                     become hideouts for people taking it on the lam.
                                                   Design firms: Bali Anugrah Dewata and Janet McGlennon Interiors, Singapore                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    sleep, eat, and shop in his beloved Italian city                                                                                                                                                                                                                                                                                        would often search for something specific in an
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          of a neon vacancy sign on the highway. It’s a                                                                   We wanted to preserve this sense of anonymity,
                                                   The details: It’s difficult to get more off the grid than Cempedak Private                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            aesthetical or functional sense for our projects
                                                   Island, a resort situated on a remote island just off the coast of Malaysia.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          timeless yearning, proven by the recent advent       Tourists Motor Hotel                                       particularly as it heightens the effect of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         and if we couldn’t find what we were looking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          of old motels retooled as stylish, nostalgic         Reverence for the updated motel of yore isn’t              encountering the many unexpected and atypical
                                                   Set for a September opening, architecture firm Bali Anugrah Dewata                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    for, we would make it ourselves. One thing led
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          accommodations for contemporary hotel                just a passing fancy. Next spring, the nature-             highlights of the rooms.”
                                                   has molded 20 villas—almost entirely made of bamboo with local alang                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  to another and before we knew it we weren’t
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          aficionados.                                         inspired Tourists Motor Hotel is slated to open                                                                                                                   Italy has been part of my life since I was 17,
                                                   grass-thatched roofs—seamlessly into the lush vegetation of the land,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 making one-off furniture pieces anymore, we
                                                   while developing a secluded haven “that would have its own identity and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Consider the success of Liz Lambert, the         in North Adams, Massachusetts from a mix                   Unscripted Durham                                                                                      when my mother moved from London to live in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         were launching entire collections at Milan Design
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Austin hotelier behind Bunkhouse Group,              of creative folks, including Scott Stedman of              The Durham, North Carolina flagship debut of                                                           Florence to manage a shoe company. I ended up
                                                   personality, and from that, the resort would emerge as an entity unto                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Week in 2005.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          who first struck gold when she transformed           Brooklyn’s Northside Media Group, Wilco                    Dream Hotel Group’s arty, hyper-local-minded                                                           studying there: learning Italian culture, taking
                                                   itself,” says lead architect Miles Humphreys of the Bali-based firm.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          a seedy motel into the bungalow-style Hotel          founding member John Stirratt, Bright                      Unscripted brand is the perfect blend of old                                                           art classes at the Uffizi Gallery, and paying my
                                                       Inspired by tribal elements, designer Janet McGlennon of her
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          San José in Austin in the late ’90s. Earlier this    Ideas Brewing cofounder Eric Kerns, and                    and new. The abandoned Jack Tar Motor Lodge                                                            way as the “British DJ” in a basement disco. My
                                                   eponymous Singapore studio has crafted each room with light fabrics,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          year—after several quirky hotels—she revived         Ben Svenson of the Boston development                      downtown was “a really interesting piece of the                                                        family bought a small pensione (Italian boarding
                                                   pieces from local artisans, and recycled materials, while plunge pools                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. A sculptural chandelier
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          the circa-1938 Austin Motel, a 41-room retreat       company Broder. Taking over the Redwood                    puzzle,” explains Dream Hotel Group’s senior                                                           house) near the train station and my love for the                                                                                                                                                                                                                                                                                       made of handblown
                                                   and gardens dot the exterior. Celebrating the natural environment in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          with chunky vinyl headboards, wallcoverings          Motel from 1962, it will have 48 efficiently               vice president of creative Cory Ingram, and the                                                        country and Florence was ignited. Subsequent                                                                                                                                                                                                                                                                                            crystals is the centerpiece
                                                   the design and in the operations was also a strong focus: “The owner                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  in the Jane in Antwerp
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          cheekily flaunting lips, and a centerpiece           designed guestrooms by Boston-based Hank                   ideal setting for the adaptable and authentic                                                          hotel jobs in Rome and Sardinia solidified that
                                                   wanted to implement the very best and latest of eco-friendly techniques                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               where a contemporary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          kidney-shaped pool.                                  Scollard—Cambridge landscape architect                     brand. When it was built in the 1960s, the Jack                                                        connection until today. It’s a love affair for life                                                                                                                                                                                                                                                                                     edge is achieved by
                                                   for generating solar power and solar hot water heating [and] rainwater
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Brands like Red Lion Hotels Corporation          Reed Hilderbrand and San Antonio, Texas                    Tar epitomized innovation with its rooftop                                                             with the architecture, the food, the design, the                                                                                                                                                                                                                                                                                        preserving the former

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                places
                                                   harvesting,” Humphreys notes, which complete the ambiance for the

                                                                                                                                                                         sketchbook                                                                                                                                                                                 Inspiration                                                                                                                                                                                                                                                             trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         military hospital’s original
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          are also seeing the potential in revitalizing        firm Lake Flato Architects comprise the rest               pool and parking garage. Jane Hills, co-owner                                                          creativity, and the absolute pervasive craziness of

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        interview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         elements like peeling
                                                   tropical refuge.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    The Borgo San Jacopo restaurant inside the Hotel Lungarno overlooks the river
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          motels into chic spaces that capture the essence     of the design team—that overlook the forest,               of Aspen real estate development firm Austin                                                           the Italian people.                                                                                                                                                                                                        1                                                                                                            paint and pottery floor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         tiles.

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                                                                                                                                                                                                                                        perspective.Inspirations URBAN RURAL.indd 49                                                                                                                                 5/23/17 1:13 PM                                       perspective.trends_Motels.indd 49                                                                                                                                                  8/24/17 12:41 PM                    perspective.places_Florence.indd 57                                                                                                                                   10/25/17 7:48 AM
perspective sketchbook_JULY.indd 43                                                                                                                                                                                  6/30/17 1:53 PM                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          perspective.Piet Boon Interview.indd 43                                                                                                                                    7/27/17 9:28 AM

Products
                                                                                              products          profile
                                                                                                                                             sebastian                                                                                                                                               products
                                                                                                                                                                                                                                                                                                                       naturetrends                                                                                                                                                                                                                                 products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       textiles
                                                                                                                                               herkner                                                                                                                                                              inspired
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        By Matt Dougherty
                                                        1. Herkner’s Collar
                                                        pendant lights
                                                        for Gubi combine
                                                        handblown glass
                                                        with an aluminum
                                                        neck for a strong
                                                        character.                                                                                       By Alissa Ponchione
                                                                                                                                                         Photography courtesy of Sebastian Herkner                                                                                                                    By Matt Dougherty
                                                        2. Inspired by plate
                                                        racks in museums,
                                                        the playful Ala
                                                        armchair for La
                                                        Cividina comprises
                                                        simple, lightweight
                                                        panels upholstered
                                                        in fabric with a
                                                        wooden base.

                                                               1                                                                                                                                                                                                                                          1

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                                                   ROLE REVERSAL                                                Herkner has now crafted upwards of 50
                                                                                                            products with roughly 15 companies. It’s
                                                   A German designer’s cultural journey                     those partnerships, in fact, that have allowed
                                                                                                            Herkner to explore new design techniques
                                                                                                            and cultures. Most recently, he worked
                                                                                                            with German-based Ames Sala, founded by
                                                   It always starts with one product. For                   Colombian-born CEO and creative director
                                                   Sebastian Herkner, it was the Bell table                 Ana María Calderón Kayser, on an outdoor
                                                   that served as his big break. “My aim                    furniture collection that took him to South
                                                   was to present the perfect product,” he                  America where the beautiful, vibrant
                                                   explains of the 2009 Salone del Mobile                   rhythms of Colombia inspired Caribe—a
                                                   Milan introduction. His take on a table was              seat and back made of colorful plastic pipes
                                                   to reverse expectations: Instead of a metal              nods to local techniques.
                                                   base and a glass top, “I did it upside down,”                For each of his products, whether for La
                                                   he says. That meant learning about the                   Cividina, an Italian manufacturer of tailored
                                                   craftsmanship, “about the metal spinning                 sofas and armchairs, or Gubi, a Copenhagen-
                                                   and the glassblowing.”                                   based company known for its modern                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   4
                                                       The Offenbach University of Art and                  Scandinavian pieces, Herkner ensures that
                                                   Design graduate credits a 2003 Stella                    whatever he creates will not only fit the
                                                                                                                                                                                                                                                                                                                                                                                               4
                                                   McCartney internship in London with                                                                                                                                                                                                                                                                                                                                                                                                                 3
                                                                                                            brand’s mission but also value traditional                                                                                                                                                    3
                                                   cultivating his passion for color and
                                                   material. In 2006, he started his own
                                                                                                            craftsmanship and materials. “Back in the                                                                                                                                                                                                                                                                                                                                                                                          1                            2                             3                            4
                                                                                                            studio, you start thinking about a concept,                                                                                                                                                                                                                                                                                                                                                                                        Nature inspires the          Designed by Paul Smith,       Kravet’s Guaranteed In       For Knoll’s 70th
                                                   company out of his flat in Germany, while                a story, experiences—what’s missing in the                                                                                                                                                                                                                                                                                                                                                                                         density, colors,             Maharam’s Sequential          Stock Value Weaves series    anniversary, creative
                                                   still in school. And in 2011, just three years           company,” he explains. Inspiration isn’t                                                                                                                                             1                            2                              3                                 4                                                                                                                                               algorithms, and variations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               in Designtex’s Biophilia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Stripes presents dramatic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            scaling with distinctions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          features a wide range
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          of woven designs with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       director Dorothy Cosonas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       dug into the company’s
                                                   after his Salone debut, ClassiCon put the                immediate either; it can take months to                                                                                                                                              Phillips Collection’s        Sonneman’s Lotus pendant       Inspired by vintage               Studio Twist’s thermal
                                                                                                                                                                                                                                                                                                 Molten Mirrors combine       boasts a soft, white, curved   photography of organic            dynamic, eco-friendly                                                                                                                           series. Comprising           between broad and             soft shades and playful      history to update past
                                                   Bell table into production. “It was a good               conceive the perfect piece. “You can’t press                                                                                                                                                                                                                                                                                                                                                                                       nine textiles in options     narrow lines for a rhythmic   hues highlighting various    products for the Legacy
                                                                                                                                                                                                                                                                                                 brass with reclaimed         suspended form that directs    images, Wish from Phillip         Into the Woods fabric
                                                   start,” Herkner notes, that led to other                 an idea,” he notes. “It’s very personal.” hd                                                                                                                                         Sheesham wood. The           its light up, down, and        Jeffries is developed using       is made of 100 percent                                                                                                                          including coated             pattern. Using yarn           small and medium-scale       collection. Featuring
                                                   partnerships with big name companies—                                                                                                                                                                                                         perfect temperature of       between the spaces of its      a digital printing process        polypropylene and                                                                                                                               upholstery fabrics and       windings and computer-        transitional and geometric   six archive-inspired
                                                                                                                                                                                                                                                                                                 liquid metal is required     flower-like petals. Crafted    that can capture millions         polyplush and is offered in                                                                                                                     high-performance woven       generated renderings,         patterns.                    upholstery patterns and
                                                   Moroso, Cappellini, Sancal, Linteloo, and                    seb astian h er kn er.co m                                                                                                                                                                                                                                                                                                                                                                                                     textiles, the collection     the collaboration yielded     KRAVET.COM                   two drapery fabrics, three
                                                                                                                                                                                                                                                                                                 to bring both pieces         from metal, it comes in a      of hues in extreme detail.        a wide range of patterns,
                                                   Dedon, to name a few.                                                                                                                                                                                                                         together with results        satin white finish.            The collection features a         including bark (pictured),                                                                                                                      explores everything from     five patterns joined by a                                  vinyl wallcoverings are
                                                                                                                                                                           2                                                                                                                                                                                                                                                                                                                                                                   the flow of chaos to the     muted foreground and                                       also included.
                                                                                                                                                                                                                                                                                                 varying slightly from the    SONNEMANAWAYOFLIGHT.COM        bold scale of dandelion           aspen leaves, birch, faux
                                                                                                                                                                                                                                                                                                 one before it, making for                                   florets and is available          bois, and wood knot.                                                                                                                            Fibonacci sequence.          spontaneous color shifts.                                  KNOLL.COM

                                                                                                                                                                                            profile                                                                                                                                                                           products                                                                                                                                                                                                                                          products
                                                                                                                                                                                                                                                                                                 a unique display.                                           in photo-negative and             STUDIOTWIST.NET                                                                                                                                 DESIGNTEX.COM                MAHARAM.COM
                                                                                                                                                                                                                                                                                                 PHILLIPSCOLLECTION.COM                                      photo-positive variations.
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                                                                                                                                                                                                                                        Product Trends_Nature_USE.indd 95                                                                                                                                            7/27/17 9:38 AM                                       Products_Textiles.indd 77                                                                                                                                                          8/23/17 10:31 AM
Products.designer_Sebastian Herkner_USE.indd 85                                                                                                                                                                      2/28/17 5:22 PM

Projects
                                                                                                                                        perspectives             special feature                                                                                      projects           macau roosevelt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      projects               leuca and westlight

                                                                                                              restorations
                                                                                                                       By Alia Akkam

                                                                                                                      NIP/TUCK
                                                                                                                      When an iconic hotel shutters for a sweeping renovation, or a property that thrived
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Translating Hollywood

                                                                                                                                                                                                                                                                            natural
                                                                                                                      decades ago makes a triumphant comeback, its renaissance can garner significant
                                                                                                                      hype. Will the new incarnation measure up to the splendor of the original? After much                                                                                                                                                                                                                                                                                             glamour for Macau
                                                                                                                      anticipation, this quartet of freshly revitalized grande dames reveals that the past and
                                                                                                                      present can gracefully intertwine.                                                                                                                                                                                                                                                                                                                                                By REBECCA LO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Photography by KELLY PULEIO

                                                                                                                       Grand Hotel > It was 1873 when the Grand Hotel, the first of the Swiss Bürgenstock
                                                                                                                       Hotels & Resort accommodations, opened above Lake Lucerne. Through the years, other                                                                                                                                                                                                                                                                                              Following the usual hotel suspects                 + Design—who had a heavy hand in crafting
                                                                                                                       hotels sprouted on the grounds, its Hammetschwand Lift became an ambient setting for                                                                                                                                                                                                                                                                                             in Macau, the former Portuguese colony             the Hollywood Roosevelt hotel—to make

                                                                                                                                                                                                                                                                              beauty
                                                                                                                       James Bond in Goldfinger, and celebrities like Audrey Hepburn and Sophia Loren made                                                                                                                                                                                                                                                                                              has been welcoming a few new players               their star-dusted dreams come true.
                                                                                                                       it their getaway. Encompassing 148 acres, the revamped complex—its final phase to be                                                                                                                                                                                                                                                                                             into the fold. Case in point, the new Macau            With the brand’s colorful past, including
                                                                                                                       completed this fall—makes way for four hotels and a dozen restaurants, bars, and lounges.                                                                                                                                                                                                                                                                                        Roosevelt. While the gaming capital is             hosting the first Academy Awards in 1929,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       1. A standout at the
                                                                                                                       The swankiest addition is undoubtedly the 102-room Bürgenstock Hotel & Alpine Spa,                                                                                                                                                                                                                                                                                               known for opulent indulgences, some guests         there was a lot of pressure to get things                   Macau Roosevelt is a
                                                                                                                       complete with a private cinema and wine cellar, courtesy of London-based MKV Design                                                                                                                                                                                                                                                                                              want more design-driven accommodations to          right for its first overseas property and Yoho              vertical garden that

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         it takes
                                                                                                                       (which also adapted the Grand Hotel into the 29-suite Grand Residences and updated the                                                                                                                                                                                                                                                                                           go with their roulette. And there is no better     Group’s debut hotel. “One of our design
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       meanders across the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       30-foot-tall wood-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         2
                                                                                                                       resort’s circa-1904 Palace Hotel). “As a new build, it was important for us to tie this hotel in                                                                                                                                                                                                                                                                                 lifestyle to replicate than the glamorous          signatures is creating drama by juxtaposing                 slatted double-height
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        golden age of Hollywood, home to the first         two very different elements, just like in the               ceiling in the lobby.
                                                                                                                       with the legacy of the resort, but we also did not want it to become a museum or be subject to
                                                                                                                       slavish repetition,” explains MKV founder Maria Vafiadis. Artwork in the public spaces and                                                                                                                                                                                                                                                                                       Roosevelt outpost. To that end, owner Yoho         natural world,” explains Jónsdóttir. “The                   2. The undulating
                                                                                                                       guestrooms was eschewed to maximize views, but Vafiadis says textural elements such as
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Group and operator Gaw Capital Partners            light and the dark, masculine and feminine,                 concrete ceiling in Casa
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Hospitality sought the talents of Los              rough and smooth.”                                          Roosevelt is designed to
                                                                                                                           timber, stone, and bronze were added “to create a warm and earthy feel that connects with                                                                                                                                                                                                                                                                                                                                                                                                   emulate the waves of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Angeles-based Gulla Jónsdóttir Architecture            The contrasts could not be more striking.               South China Sea.
                                                                                                                                     the vista.” The centerpiece of the resort is indeed its location, which Vafiadis and
                                                                                                                                           her team reinforced through details like a reception desk crafted from a
                                                                                                                                             rough-hewed tree trunk and forest green marble-clad baths overlooking
                                                                                                                                             mountains. For the forthcoming spa, perched on the shoulder of the cliff,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         two
                                                                                                                                             pools and landscaped gardens will be buoyed by whirlpool baths hidden
                                                                                                                                             inside a cave and a tranquility room outfitted with log fireplaces.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Chef Andrew
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Carmellini and Studio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Munge team up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      By ALISSA PONCHIONE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Photography by MICHAEL STAVARIDIS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      and MAXIME BOCKEN

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Despite its reputation as being a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      haven for hipsters, Williamsburg, Brooklyn
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      also serves as the perfect location for the
          Photo by GABRIEL AMMON

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      neighborhood’s latest hotel, the William

                                                                                                                                                                                       special
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2. A chandelier                                                                   Vale—an elegant and avant-garde fixture
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         1. Around the perimeter    resembling a mobile                                                               situated on the East River.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         of Leuca’s white oak-      is suspended from
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         paneled dining room        Leuca’s cove-like
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Alessandro Munge, principal of Toronto-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           feature
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      based Studio Munge, designed the property,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       feature
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         are oversized photos       ceiling, painted black
                                                  The exterior of the Bürgenstock Hotel & Alpine Spa, overlooking Lake Lucerne                                                                                                                                                                                                                                                                                                         1                                  2                                                                                                                                                                                                                           1                                                                                                                                                                                                  of a young girl from
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         photographer Rich
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    and surrounded by
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    solid wood planks and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      including its two new restaurants: the fine

                                                                                                                                                                                       feature
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Kubiszewski.               uplighting.                                                                       dining Leuca and rooftop lounge Westlight,

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                                                                                                                                                                                                                                                             Rooseevelt Macau.indd 150                                                                                                                                                 8/24/17 10:48 AM   Rooseevelt Macau.indd 151                                                                                                                                                        8/24/17 10:49 AM                                   Westlight and Leuca.indd 254                                                                                                                                           4/14/17 3:02 PM
perspective_SPECIAL FEATURE.Renovations.indd 91                                                                                                                                                                      8/24/17 12:21 PM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Westlight and Leuca.indd 255                                                                                                                                                  4/14/17 3:02 PM

                                                                                                                                                                                                                                                                                                                                                                                                                             hospitalitydesign.com
Brand Portfolio 2018 - Hospitality Design Media Kit
2018 EVENTS & SPONSORSHIP OPPORTUNITIES

                                     HD CitySCENE | hospitalitydesign.com

Miami                             January 31              Toronto             September 12
Atlanta                           February 27             New York            October 3
Los Angeles                       March 21                San Francisco       October 24
Chicago                           April 24                Dallas              December 12
Washington D.C.                   June 12

                                     HD Summit | March 7-9, 2018
                                     Monarch Beach Resort, Dana Point, California | hdsummit.com

                                     HD Expo | May 2-4, 2018
                                     Mandalay Bay, Las Vegas | hdexpo.com

HD SiteSeeing                         HD SiteSeeing | May 2018
                                      New York City

                                     HD Awards | June 6, 2018
                                     Cipriani 25 Broadway, New York | hospitalitydesign.com/hdawards

                                     NextGen Forum | June 13-14, 2018
                                     The Line, Washington D.C. | hdnextgenforum.com

                                     Elevate | October 2018
Taki ng Design to New He ig hts      New York City

                                     HD Platinum Circle Gala | November 13, 2018
                                     New York City | hdplatinumcircle.com

                              The Ultimate Connector to the Hospitality Industry
2018                   editorial calendar

       MONTH   AD CLOSE   MATERIALS DUE        TOPIC OF THE MONTH                        PRODUCTS                      SPECIAL FEATURES

January        11/30/17      12/5/17      Buyer’s Guide		                                                           Sales Advantage
                                                                                                                    Bonus Leads

February       1/12/18       1/18/18      The Development Issue:         Made in America, Wallcovering,             Readex Ad Study
			                                       Globetrotting                  Casegoods, Lighting

March/April    2/12/18       2/15/18      Living the Lifestyle           Outdoor Furniture, Window Treatments/      HD Expo Preview

				                                                                     Window Coverings, Bath, Art/Accessories,   Luxury Today
				                                                                     Flooring (tile, wood, LVT)

May            3/29/18       4/3/18       Hospitality at its Best        ICFF Preview, Fabric and Vinyl,            HD Expo Preview
				                                                                     Flooring (carpets and rugs), Seating,      Health and Wellness
				                                                                     Collaborations, Upholstered Furniture

June           5/8/18        5/10/18      HD Awards Issue                Wallcovering, Casegoods,                   Wave of the Future 2018
				                                                                     Bedding, Outdoor Furniture

July           6/11/18       6/14/18      The People Issue               IIDA/HD Product Award Winners,             HD Expo Recap
				                                                                     Lighting, Bath and Spa, Seating,           Readex Ad Study
				                                                                     Flooring (tile, wood, LVT)

August         7/10/18       7/13/18      The Products Issue             Flooring (carpet and rugs), Window         Sales Advantage
                                                                                                                    Bonus Leads
				                                                                     Treatments/Window Coverings, Upholstered
				                                                                     Furniture, Surfaces, Fabric and Vinyl

September      8/7/18        8/10/18      Finding Inspiration            Art, Bath, Fabric and Leather, Lighting

October        9/11/18       9/14/18      Cutting Edge: Innovative F&B   Tables, Casegoods, Outdoor Furniture       Platinum Circle 2018

November       10/9/18       10/12/18     Guest Editor                   Lighting, Wallcovering, Seating

December       11/2/18       11/7/18      On our Radar: Trendspotting    Made in America, Fabric and Vinyl, Bath,
				                                                                     Art, Flooring (carpets and rugs)

                                          hospitalitydesign.com
THE PREMIER HOSPITALITY DESIGN EVENT

                                May 2-4, 2018
                                 Mandalay Bay • Las Vegas

                                 #HDExpo2018
              As the nation’s largest hospitality design trade show and
              conference, we offer the ability to create a more personalized
              trade show experience. With over 800 exhibitors spanning an
              extensive list of product categories, the options are endless with
              the use of our online networking and event scheduling platform.

              • Nearly 12,000 industry professionals registered for HD Expo 2017
              • Over 85% of attendees are décor and design decision-makers
              • The average planned spend with 2017 exhibitors was $2.57 million
              • HD Expo exhibitors average 166 qualified leads over three days

                For exhibitor space booking information, visit hdexpo.com.

                                         iWin!
LIVE from HD Expo Booth Video        iWin at HD Expo                     HD Expo Show Publications
Expand brand visibility far beyond   iWin is a fun way to promote your   The HD Expo show guide,
the show floor with an interview     brand and draw traffic to your      Hospitality Design show issue,
and booth tour conducted by an       booth. Attendees drop business      and HD Expo show dailies vividly
HD spokesperson.                     cards at sponsoring booths, and     capture the excitement of the
                                     drawing are held throughout the     premier event for hospitality
                                     show.                               interiors. Advertising opportunities
                                                                         are available in all three platforms.

                       The Ultimate Connector to the Hospitality Industry
OUr TEAM

advertising
Paul bienkowski                       PHYLLIS VISCIDI                       ALLIE BANKS
Publisher                             East/Midwest Brand Strategy Manager   Digital Sales Account Executive
860.655.3134                          781.771.6868                          770.291.5497
pbienkowski@cox.net                   phyllis@viscidi.com                   allie.banks@emeraldexpo.com

Gerry Kreger                          Liliana Connolly
Western Brand Strategy Manager        East/Midwest Brand Strategy Manager
818.314.9191                          781.492.1509
kregerg@aol.com                       lil@viscidi.com

editorial                             JONATHAN MARSLAND
                                      Creative Director                     show
Stacy Shoemaker rauen                 jonathan.marsland@emeraldexpo.com     LIZ SOMMERVILLE
Editor in Chief/Associate Publisher   646.668.3733                          Group Show Director
stacy.shoemaker@emeraldexpo.com                                             elizabeth.sommerville@emeraldexpo.
646.668.3751                          GRACE CASEY                           com
                                      Production Manager                    770.291.5456
MichaeL Adams                         grace.casey@emeraldexpo.com
Editorial Director                    646.668.3706                          KEELI SCHMIDT
michael.adams@emeraldexpo.com                                               Sales Manager
646.668.3690                                                                keeli.schmidt@emeraldexpo.com
                                      conference                            770.291.5633
ALISSA PONCHIONE                      Kara Kobrzycki
Managing Editor                       Conference Director                   JANA ROESCH
alissa.ponchione@emeraldexpo.com      kara.kobrzycki@emeraldexpo.com        Account Executive
646.668.3749                          770.291.5513                          jana.roesch@emeraldexpo.com
                                                                            770.291.5604
MATT DOUGHERTY                        LAURA CASKEY
Associate Editor                      Conference Manager, HD Expo           KARI NYLUND
matt.dougherty@emeraldexpo.com        laura.caskey@emeraldexpo.com          Account Executive
646.668.3728                          770.291.5590                          kari.nylund@emeraldexpo.com
                                                                            770.291.5513
JENNIFER YOUNG
Associate Editor
jennifer.young@emeraldexpo.com
                                      marketing                             management
646.668.3766                          Jennifer Yarber
                                      Marketing Director                    Doug hope
                                      jennifer.yarber@emeraldexpo.com       Vice President/Content
Will Speros
                                      770.291.5459                          doug.hope@emeraldexpo.com
Online Editor
                                                                            770.291.5453
william.speros@emeraldexpo.com
646.668.3771                          AYESHA SHAKOOR
                                      Marketing Coordinator                 JOE RANDALL
                                      ayesha.shakoor@emeraldexpo.com        Executive Vice President
Paulina Glozman
                                      770.291.5476                          joe.randall@emeraldexpo.com
Editorial Events Coordinator
                                                                            770.291.5454
paulina.glozman@emeraldexpo.com
646.668.3691

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