13 15 April 2022 TOKYO BIG SIGHT EAST HALLS, TOKYO, JAPAN - Wine & Gourmet Japan
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International Wine, Beer, Spirits,
Gourmet Food and Bar
Exhibition & Conference in Tokyo, Japan
13 - 15 April 2022
TOKYO BIG SIGHT EAST HALLS, TOKYO, JAPAN
www.wineandgourmetjapan.com
Organised by
Partner Fairs
• FABEX • Dessert, Sweets & Bakery Festival • PREMIUM FOOD SHOW
• Japan Noodles Industry Fair • PB-OEM Matching Expo • ISM Japan since 1924
TOKYO - Your Gateway to Japan & The East Asian Market
Japan has a unique and sophisticated food culture and is the 3rd largest economic market after US and China. Because
of its quality-first characteristics, it is often considered a great “test-market” for industrial products, food and drinks, and
services before launching globally – especially in the Asian market.
Since 2009, Wine & Gourmet Japan has been offering highlight customized matchmaking activities by holding
professional seminars for exhibitors and trade visitors.
Committed to generating new contact points and further business potential for our stakeholders (wineries, importers, wholesalers,
retailers, and wine & food professionals), we will be presenting our platform physically and virtually, focusing on the post-pandemic
market and the possible challenges in the future for the industry.
Become part of this dynamic market!
Exhibitor Statistics
6 trade fairs under one roof
All combined: 6 partner trade fairs
Wine & Gourmet Japan
467 Exhibitors (2021)
69 Exhibitors (2021)
62 More than 1,000
wine brands presented
36
during Wine & Gourmet Japan 2019
5
88 Exhibitors' Strategic Views
207 “Bulgarian Small and Medium Enterprises
Promotion Agency organized for the first time the
Bulgarian Pavilion at Wine & Gourmet Japan. We
Countries of Origin confirmed that the fair was very successful and
International it was a great opportunity to find new importers
and distributors through our on-site local
Exhibitors by Product Category supporters. We would like to come back again for
(Multiple choices)
Brazil Bulgaria the 2022 edition to continue our branding in the
Wine 83% important market.”
PhD. Boyko Takov – Executive Director, Bulgarian
France South Korea Spirits, Sake & Beer 19% Small and Medium Enterprises Promotion Agency
Non-alc. Drinks 11% “It was the first time we have participated in Wine
Spain Portugal
Coffee & Tea 3% & Gourmet Japan. We are very pleased with the
Local business environment for the Brazilian group
Gourmet Food 14% and we could meet up with a large number of
responsible persons from hotel and restaurants,
Food Service, others 12%
Japan decision makers of retailers.”
Mr. Wilson Takahashi, Trade Officer, The
Exhibitors' Evaluation Embassy of the Federative Republic of Brazil
Exhibitor met their Strengthen Existing Find New
relevant Customer Business Contacts Prospective clients
Group Average Average
11% 9%
Yes
90% Excellent
& Good 86% Excellent
& Good 88%
Market Statistics
Overseas Residents’ Visit to Japan
(million)
60
55 Japan plans to maintain target of attracting 60 million
50 foreign tourists by 2030. This will make a huge impact on Covid 19
45 the gastronomy market and food-service industry.
40
35
30
25 Great
East Japan
20 Earthquake
15 (11. March)
10
5
0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2030
Reasons to enter the Wine & Spirits Market in Japan
High quality market for high quality products. The Japanese market is well-known for its strict quality standard and
is a touchstone for the wine producers and food manufacturers, who will consider the rest of the East Asian market.
No.1 Wine importer in Asia in unit value
No.2 Wine importer in Asia in volume
No.1 Spirits importer in the Asia-Pacific Region
Wine market share in Japan Import volumes of Wine Import volume of Whisky
Based on import volume 2019
Germany 2.0%
CAGR : 13.13%
Australia 3.5% Other countries 4.8% Wine Sparkling wine
(thousand kl) (thousand kl) (kℓ)
U.S.A. 4.4%
250 60 60,000
Chile
200
180% 210% 50
26.8% 45,000
Spain 40
11.6% 150
30 30,000
100
Italy 20
15,000
20.1% France 50 10
26.7%
0 0 0
2009 2019 2009 2019 2009 2019
TOKYO, The Strategic Gateway
with The Quality Market of
37,468,000 consumers
The population of The Great Tokyo Economic Area
GDP:
$1.61 Trillion eJ
apa
n
Tokyo leads all metropolitan areas of the ienc
p er
world in terms of the size of its economy. Ex
Visitor Statistics
How it has developed Visitors by Industry Group
Based on the figures of all the partner fairs
Public &
78,024 (2019) Government Agency
80000 3% Others 8%
70000
Manufacturer Hotel,
Canceled due to the Earthquake
60000
5% Restaurant,
Canceled due to the COVID-19
50000 Café
40000
26,457(2021)
19%
30000
20000
Retailer Wholesaler/
10000
31% Importer
0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 35%
Purpose of Visit
(Multiple choices)
New Products
55%
Trend & Information
43%
New contacts & Partners
34%
Existing clients 13%
Involved in decision making Visitors' overall satisfaction
Seminars 11%
Good +
Excellent
Others 4% YES
84% 92%
78,024 26,457
(2019) (2021)
Visit next year Recommend to colleagues
YES YES
100% 99%
Key Buyers Attend Wine & Gourmet Japan
ENOTECA FUJI TRADING INABA ITOCHU JAPAN EUROPE TRADING KATAOKA
Wholesalers &
Importers KOKUBU LERAD-OFF JAPAN MITSUBISHI MITSUI NIHON SHURUI HANBAI
and many more...
FOUR SEASONS HANKYU-HANSHIN DAIICHI HOSHINO RESORT HOTEL OKURA
Hotel &
IMPERIAL HOTEL KEIO PLAZA MEIJI KINENKAN NNEW OTANI ORIENTAL LAND
Restaurant
PRINCE HOTEL TOKYO DOME and many more...
AEON ISETAN LAWSON MEIDI-YA MITSUKOSHI HANSHIN TOKYU SEIBU
Retailers SEIJO ISHII SEVEN & i SOGO TAKASHIMAYA
and many more...
What We Offer
Matching Seminars by Specialists On-site Matching Support
WSET base professional tasting seminars offer a thorough Skilled staff with wine knowledge will facilitate your discussion
marketing knowledge to the importers with the opportunity with trade visitors. For new wines / Paid service
for exhibitors to meet up with attendees. The lecturers of this
session are professional sommeliers qualified with a WSET Exhibitors
Buyers
Level 4 Diploma. For new wines / Free-of-charge Approach by Exhibitor
WSET base Matching Seminars Boost on-site Discussions
Interpreter
Arranging an own interpreter
Registered is highly recommended to
Wines Matching facilitate more productive
Support
discussions with buyers.
Lecturer Center
with WSET® Level 4 Diploma MSC Staff (cf. Exhibitor Manual)
Exhibitors join the
tasting session
Matching Seminar Lecturer
Ms. Junko Marketing Package
Exhibitors
Tominaga
Media Coverage & Interviews
Importers as audience
by one of the most influential Wine magazines in Japan
Opportunity to hold an own seminar THE WINE KINGDOM
covers products and
Exhibitors are entitled to hold a tasting seminar, targeting their
company profiles by
own existing and potential clients. Seminar room equipment
doing an interview with
such as audio visual,
exhibitors during the show
wine glasses and seminar
for its local magazine.
support staff will be
Maximize the performance
provided by the organizer
of your participation even after the show!
without additional cost.
For new wines / Paid service
Paid service
Fulfilling Supporting Programmes
Seminars Japanese Cuisine WGJ Label Awards 2022
Targeting various trade visitors such as "和食 • Washoku" x Wines Appearance matters for selection!
importers, wholesalers, retailers, hotels The Japanese cuisine "Washoku" was The trade visitors vote and select three best
& restaurants, organizers, marketing registered to the list of UNESCO intangible looking labels. The result will be covered in
specialists and exhibitors hold a series of heritage in 2014, and it has become even THE WINE KINGDOM Magazine and THE
tasting seminars and lectures. more popular these years as one of the WINE KINGDOM facebook.
major cuisines in the world. Label Awards 2021 Result
Matching wines to specific cuisines is Koppu
one of the strategic methods to cultivate 1 Abadia de Sabores [Portugal]
new markets. THE WINE KINGDOM will AMAZE
help you understand and experience the 2 Cooperativa Vinicola Garibaldi Ltda [Brazil]
harmony of wine and Japanese food. Wine Trastena Raspberry Rose
& Gourmet Japan is the information base 3 Trastena [Bulgaria]
of this new world trend for exhibitors and
visitors.
1 2 3
Lecturers from 2021 edition
Wine Sparkling wine Spirits Whisky Sake Beer Coffee Oliveoil Gourmet Food
Book Your Preferred Exhibit Package Now!
Standard Package Wine Package Pavilion
(for group organizers only)
JPY 69,300*/m2 JPY 71,500*/m2 JPY 71,500*/m2
(min. 9m )2 (min. 9m )
2 (min. 36m2)
Space
Booth construction
Basic furniture & Power supply
Ice & Cooler
Country Tower design
Raw Space JPY 49,500*/m2 (min. 18m )2
Order your own stand construction
NEW Business Plus Marketing Package
A remote participation package
MP1 Media Coverage & Interviews
by THE WINE KINGDOM
JPY 643,500*/complete unit (= 6m2)
JPY 55,000*
A special package for the exhibitors who can not participate in the fair
physically. Exhibition staff with wine knowledge will operate your booth
and help promote your products and communicate with local distributors. MP2 Banner insertion in the official
online exhibitor catalogue & search
Space
Booth construction
Basic furniture & Power supply
Ice & Cooler
Communication Tools
1 x Exhibition sales staff
1 x iPad
1 x WiFi > Online meeting & Video Conference available!
1 x Post sales report with a list of visitors at your booth JPY 55,000*
*Consumption tax (10%) is included in the prices above.
CONTACT US
International/Japan Germany Spain Italy
Ms Yoko Fujishima Ms Juliane Rieger Ms Maria Canino-Reyes Ms Marta De Lorenzi
Tel: +81 3 5357 1280 Tel: +49 221 821 3272 Tel: +34 91 216 5408 Tel: +39 02 86961334
kmjpn@koelnmesse.jp j.rieger@koelnmesse.de m.canino@koelnmesse.es marta.delorenzi@koelnmesse.it
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