10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada

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10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
Fall 2021

10 Impaired Driving Charges
And Short-Term Suspensions
Laid Every Hour In Canada
 An average of 10 impaired driving criminal charges and short-term provincial licence
 suspensions were laid every hour in Canada in 2019, as shown in MADD Canada’s new
 statistical report, Short-Term Alcohol and Drug-Related Licence Suspensions and Federal
 Impaired Driving Charges Laid Per Year, Per 100,000 Residents and the Average Per Day, by
 Jurisdiction: Canada, 2010-2019.
 The report shows that in 2019:                              A key finding in the report was the increase in the rate
                                                             of alcohol-related charges and short-term suspensions,
   • 86,964 total charges and short-term suspensions         which had been on the decline for several years. That
     were laid;                                              rate actually increased from 75,393 in 2018 to 77,645 in
   • 232 charges and short-term suspensions were laid        2019. It is the first increase in alcohol-related charges
     for every 100,000 Canadians; and                        and short-term suspensions since 2011.
   • an average of 238 charges and short-term                That increase must be viewed within the context of the
     suspensions were laid daily.                            new mandatory alcohol screening law that went into
                                                             effect in late 2018, giving police the authority to demand
 “When we break that daily rate of 238 impaired driving
                                                             a roadside breath test from every driver lawfully stopped.
 charges and short-term suspensions down, we are
 looking at an average of nearly 10 every hour,” said        “An increased rate of charges or suspensions does not
 MADD Canada Chief Executive Officer Andrew Murie. “It’s     directly translate to an increased number of impaired
 extremely disturbing and completely unacceptable.”          drivers, particularly when you factor in new laws. MADD
                                                             Canada strongly believes the increase in charges in 2019
 The report breaks the charge and short-term suspension
                                                             is likely largely due to the introduction of mandatory
 rate down by alcohol and drug-related incidences, and
                                                             alcohol screening,” Mr. Murie said. “This measure is
 also provides the annual totals, the rate per 100,000 and
                                                             something that MADD Canada had been calling on
 the daily breakdowns for each province. (The territories
                                                             lawmakers to introduce for nearly a decade, and we are
 were not included due to the relatively small number
                                                             pleased to see it in place and working so effectively.”
 of licence suspensions and federal impaired driving
 charges involved.)

                                                                                               Continued on Page 8
 To stop impaired driving and to support victims of this violent crime.
10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
IN THE NEWS

Stakeholder Input Contributes To New
Policy Paper on Victims/Survivor Rights
In the last issue of MADD Matters, we shared our plan to develop a policy document
and recommendations on victim and survivor rights and services, and the Canadian
Victims' Bill of Rights (CVBR).

As part of that process, MADD Canada hosted two            The Canadian Victims’ Bill of Rights (CVBR) was passed
virtual roundtables with victims and survivors, and        in 2015, along with amendments to the Criminal Code
a webinar with Chapters and Community Leaders.             and Corrections and Conditional Release Act (CCRA),
In total, more than 50 people provided feedback and        with the goal of putting “victims at the heart of the
shared their experiences on the key topics of victim       justice system” and making victims’ rights equal to the
impact statements, parole hearings, the right to           rights of the offender. A recent report by the Federal
information and victim services.                           Ombudsman for Victims of Crime found that the
                                                           legislation has not met expectations.
Much of the discussion focused on the lack of services
during the criminal justice process. The experiences       When the CVBR was passed, it included a requirement
relayed by some participants, particularly about how       that the legislation be reviewed by a Committee of
they were treated, were disturbing. The consistent         Parliament in 5 years to assess its impact. While the
message was that victims and survivors need more           COVID-19 pandemic has impacted the original timeline,
support navigating the justice system. Enhancing victim    MADD Canada and other groups representing victims
and survivor rights may not be effective if the supports   of crime hope to see the review begin later this year.
are not in place to help victims and survivors take
advantage of the rights they currently have.               MADD Canada’s policy paper will be completed later
                                                           this fall and will be shared with the federal government
MADD Canada’s policy paper will reflect this input and     for its review of the CVBR, and with provincial/
the lived experiences of the victims and survivors with    territorial governments that each oversee their own
whom we work and who have been through the justice         programs for victims and survivors of crime.
system.

madd.ca                                                                                                           2
10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
PRESIDENT’S MESSAGE

Remembering and Honouring Victims
                                 Hello everyone. I       25. Some ceremonies had a small number of guests,
                                 hope you are all        while others were virtual. All were livestreamed for
                                 keeping well, and       the families of those victims who are honoured on the
                                 enjoying the Fall       monuments.
                                 weather.
                                                         The ceremonies were powerful, they were poignant
                                 On September 25,        and they were a moving reminder of why we all join
                                 I had the solemn        together in this effort to prevent impaired driving and
                                 privilege of helping    the tragic deaths and injuries it causes.
                                 to unveil MADD
                                 Canada’s new Alberta    We are working towards a day when no more innocent
                                 Memorial Monument       lives are lost and no more devastating injuries are
                                 for Victims of          suffered.
                                 Impaired Driving.
                                                         I send my thanks and deep appreciation to the
This striking granite memorial is etched with the        wonderful volunteers and staff who organized all of
names of 54 Albertans who lost their lives in impaired   these ceremonies.
driving crashes. Fifty-four people who were taken, so
                                                         Most especially, thank you to the families and friends
senselessly and needlessly, from their families.
                                                         who attended or watched our provincial memorial
We listened as each name was read, and watched as        monument ceremonies virtually. We know it can be
a candle was lit in each person’s memory. We know        emotional and difficult. Thank you for your courage and
that nothing can take away the pain and grief that       strength.
the families and friends of these victims endure. We
                                                         Jaymie-Lyne Hancock
hope only that they can take some small comfort in
                                                         National President
knowing that they are not walking this path alone, and
that so many of us are here to offer our support and
understanding.

This is the sixth provincial memorial
monument that MADD Canada has
established, and we are working towards
establishing more in other provinces. These
beautiful monuments serve as a loving and
lasting tribute to the victims of impaired
driving, and provide families and friends
with a peaceful, safe place to express
their grief and offer one another support,
understanding and comfort.

Commemorative services and candlelight
tributes were held at all of the provincial
monuments in September: Nova Scotia,
Manitoba and Saskatchewan on September
11; New Brunswick on September 12; and
Newfoundland and Labrador on September

   The new Alberta Memorial Monument for Victims of Impaired Driving is located at
   Parkland RCMP Headquarters in Spruce Grove, Alberta.

madd.ca                                                                                                            3
10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
IN THE NEWS

Putting The Sober Driving
Message On The Lesson Plan
As students settle back into the school                   • The Weed Out The Risk (WOTR) program,
                                                            developed by Springboard with additional content
routine, MADD Canada is delivering its
                                                            from and program delivery by MADD Canada,
dynamic education programming across                        engages students primarily in Grades 9 to 12 in
the country.                                                a conversation about the myths and facts about
                                                            cannabis use, driving after cannabis use and being a
MADD Canada’s Youth Education Programs are                  passenger with an impaired driver. With discussion
delivered to hundreds of thousands of students,             sparked by interactive activities, games and videos,
ranging from Grades 4 to Grade 12, across Canada.           WOTR engages students in a non-judgemental
All programs are available in the traditional in-person     manner to encourage open and honest dialogue.
format or in a virtual format, depending on school
preferences and safety protocols. Schools wishing         All programs are supported by educator guides to help
to book any of these programs can visit                   teachers and guidance counsellors continue the sober
www.maddyouth.ca for more information.                    driving education message all year round.

• The School Program is delivered to Grades 7 to 12       MADD Canada thanks the generous and committed
  students across the country. Each year, a powerful      sponsors of our Youth Education Programs, including
  new dramatization is produced. The 2021-2022            the following lead sponsors:
  program, titled Wrong Turn, tells the story of
  four friends who set out on a camping trip and          • School Program: KAG Canada, Alcool NB Liquor,
  make some terrible decisions that change their            LCBO, Newfoundland Labrador Liquor Corporation,
  lives forever. That fictional story is followed by        PEI Liquor Control Commission, Saskatchewan
  testimonials from real-life victims who share their       Government Insurance and Saskatchewan Liquor
  heartbreaking experiences. The School Program             and Gaming Authority.
  engages students with realistic scenarios in which
  they may need to make a choice about driving            • SmartWheels in Ontario: LCBO.
  impaired, or riding with an impaired driving, and
  what choices and options they have to protect           • SmartWheels in Saskatchewan: Saskatchewan
  themselves.                                               Government Insurance and Saskatchewan Liquor
                                                            and Gaming Authority.
• In Ontario and Saskatchewan, MADD Canada’s
  unique travelling classroom, SmartWheels, educates      • WOTR: Saskatchewan Liquor and Gaming Authority
  students in Grades 4 to 6 about the harmful risks
  associated with alcohol, drug use and impaired
  driving. Two 42-foot recreational vehicles have been
  specially outfitted with large projection screens,
  individual virtual reality goggles and tablets for
  each student. The presentations engage students in
  activities and discussion about how they can protect
  themselves from impaired driving, both now and
  when they reach the driving age.

          View the full list of sponsors of MADD Canada’s Youth Education Programs at
              https://madd.ca/pages/giving/sponsors-and-donors/our-sponsors/ .

madd.ca                                                                                                         4
10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
IN THE NEWS

National Leadership Conference
MADD Canada hosted its National Leadership                  session on volunteer management and how to re-
Conference in September and while the event was             energize community engagement; Communications
much smaller than usual due to continued pandemic           and Social Media; and Victim and Survivor Services.
protocols, it was still a busy weekend filled with
great information and networking opportunities for          A highlight of the weekend, was the announcement
delegates.                                                  of MADD Canada’s National Volunteer Awards, listed
                                                            below.
Weekend sessions included: a panel of volunteers
discussing community events and engagement                  MADD Canada thanks all the volunteers who attended
strategies; MADD Canada’s national survey on driving        the event in person, and all who watched the sessions
after alcohol, cannabis or illicit drug use; an extensive   via our livestream.

National Volunteer Awards                                   Volunteer of The Year
                                                            Margarita Bernard, MADD Comox Valley
MADD Canada is pleased to honour the outstanding
contributions of its volunteers, as well as individuals,    Victim Services Volunteer of the Year
road safety groups and law enforcement, for their           Kathy Mitchell, MADD York Region
contributions to our mission to stop impaired driving
and to support victims.
                                                            Fundraiser of the Year
                                                            MADD Edmonton and Area Chapter
Citizens of Distinction
Clarence Shields, Impact Billboards
Saskatchewan Government Insurance
                                                            Robert M. Solomon Award for
Greg Yost                                                   Excellence in Public Policy
                                                            Corman Park Police Service
Terry Ryan Memorial Award for
Excellence in Police Service
Constable Laura Cormier, Lunenburg County
Nova Scotia RCMP, Cookville Detachment

                      For more information on all our National Award recipients, please visit:
                              https://madd.ca/pages/volunteering/volunteer-awards/

madd.ca                                                                                                             5
10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
IN THE NEWS

New PSAs Urge Canadians To Get The Message
Stunning visuals set the stage for MADD                                 time everyone got the message. Impaired driving kills.”
Canada’s latest series of television and                                The series includes three spots: Bike, Lightpost and
digital public service announcements,                                   Van. To view the PSAs and the digital images, please
titled Message in a Bottle.                                             visit https://madd.ca/pages/programs/
                                                                        awareness-campaigns/television-and-radio-ads/
Created and donated to MADD Canada by leading ad
agency, RETHINK, the spots show impaired driving                        The TV ads have been sent to television stations around
scenes built inside bottles, and feature the tagline “It’s              the country and are on air now.

       Yes, you can count on my commitment to MADD Canada.
      o One-time donation:
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      Name: __________________________________________________
      Address: ________________________________________________
      Card No. ________________________________EXP:______ /______                          o Please contact me with
                                                                                           information on donating to
      Signature: _______________________________________________
                                                                                           MADD Canada through my will,
      Please make your cheque or money order payable to MADD Canada.                       life insurance and/or stocks.
      All gifts of $20 or more will be receipted automatically.
      If you require a receipt for any other amount, please check here. o
      If you are making a monthy donation, please include a void cheque or provide credit card number.

madd.ca                                                                                                                        6
10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
IN THE NEWS

Sharing The Sober Driving Message
Throughout The Holiday Season
With the holiday season nearly here,                       “RIBBON” to 45678 (a one-time $10 donation is added
                                                           to the donor’s cell phone bill and payable to his or her
MADD Canada is delivering the sober
                                                           service provider.)
driving message through our annual
Project Red Ribbon awareness campaign.                     MADD Canada thanks its national 2021 Project Red
                                                           Ribbon sponsors for their generous support. Our
Running from November 1, 2021 to January 3, 2022,          Official Sponsors are: Irving Oil, KAG Canada and Uber.
Project Red Ribbon encourages motorists to never drive     Our Corporate Sponsors are BMO and Economical
impaired and always plan ahead for a sober ride home.      Insurance. For a full list of this year’s Project Red
                                                           Ribbon sponsors, please see https://madd.ca/pages/
During the campaign, MADD Canada’s Chapter and             giving/sponsors-and-donors/our-sponsors/ .
Community Leader volunteers distribute red ribbons
and red ribbon car decals for the public to display as
a symbol of their commitment to sober driving. The
ribbons also serve as a powerful tribute to the victims
killed or injured each year in crashes involving alcohol
and/or drugs.

This year’s Project Red Ribbon campaign materials
honour Chloe Kaniusis. The mother of two young sons,             CHLOE KANIUSIS
                                                                    August 15, 1984 -

Chloe was killed by an impaired driver on November 21,             November 21, 2014

2014. MADD Canada thanks Chloe’s parents, Brenda
and Mel Brown, and her whole family for allowing us to
share her story.

“With every ribbon we hand out to the public between
now and the New Year, we remind people of the tragic
deaths and injuries caused by impaired driving, and
urge everyone to plan ahead for a sober ride home if
they are going to be consuming alcohol, cannabis or
other drugs,” said MADD Canada National President
Jaymie-Lyne Hancock.
                                                                 MOTHER, WIFE,
Chapter and Community Leader volunteers are out
in their communities hosting events and distributing             DAUGHTER, FRIEND
red ribbons, where possible. Where in-person events              ONE WRONG DECISION AFFECTS SO MANY.
                                                                 Chloe’s family turned to MADD Canada for support and to make a difference
and activities are more limited, volunteers will be              in their community. If you are a victim/survivor of an impaired driving crash,
                                                                 there is support for you too. Call 1-800-665-6233 or email info@madd.ca.
distributing ribbons by mail and sharing the drive sober
message online, on billboards, via virtual events, and
                                                                 SUPPORT PROJECT RED RIBBON
more.                                                            TEXT RIBBON TO 45678 TO DONATE $10.
                                                                 1-800-665-MADD • madd.ca

Ribbons are available through local Chapters and
                                                                                 SCAN HERE
Community Leaders, the MADD Canada website                                       FOR QUICK
                                                                                                    Official Sponsors                      Corporate Sponsors

at www.madd.ca, by contacting 1-800-665-6233 or
                                                                                 CASHLESS
                                                                                 DONATIONS
info@madd.ca. Anyone who wishes to support Project
Red Ribbon with a donation can do so online through
the website, by calling 1-800-665-6233 or by texting

madd.ca                                                                                                                                                         7
10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
IN THE NEWS

  Continued from Page 1

MADD Canada expects that rate to have decreased
again in 2020 and possibly in 2021, due to a number of
factors related to the COVID-19 pandemic, including:
stay at home orders; bar/restaurant closures; and the
lowered rate of mandatory alcohol screening, which was
understandably reduced during the pandemic.

As things open back up and vaccination rates increase,
MADD Canada hopes to see the use of mandatory alcohol
screening return to, and exceed, pre-pandemic levels. In
fact, widespread use of mandatory alcohol screening is a
priority recommendation MADD Canada made in our Top
10 Report: Provincial and Territorial Measures to Minimize
Impaired Driving and Support Victims.

Even knowing that the increase largely points to
the effectiveness of the new mandatory alcohol
screening law, it is still disappointing that Canadians
continue to disregard the law.

“Everyone knows impaired driving is illegal. Everyone
knows it is dangerous. Everyone knows that it kills
and injures innocent Canadians,” Mr. Murie said. “It is
unbelievable to us, and absolutely tragic, that anyone
takes this chance with their own life or the lives of
others.”

                 To view the new statistical report and MADD Canada’s other reports, please visit:
                           https://madd.ca/pages/impaired-driving/overview/statistics/

    Stay Updated And Connected!
    Keep up with all our latest happenings
    and stay connected with members
    of the MADD Canada family! Follow
    MADD Canada, our National President
    Jaymie-Lyne Hancock and our CEO
    Andrew Murie on social media:

          @maddcanada.ca                           @maddcanada                 madd_canada
          @nationalpresidentmaddca                 @MADDCanadaPres             MADDCanadaPresident
                                                   @MADDCanadaCEO

madd.ca                                                                                              8
10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
CHAPTER NOTEBOOK

                   MADD British Columbia Chapters and Community
                   Leaders congratulate the dedicated police officers who
                   received the Alexa Police Award for their amazing work
                   in taking impaired drivers off the roads. Approximately
                   237 police officers were named to Alexa’s Team, a
                   program that recognizes RCMP and municipal police
                   officers from around the province who demonstrate a
                   commitment to keeping impaired drivers off the roads.
                   The program was established in honour of four-year-
                   old Alexa Middelaer, who was killed by an impaired
                   driver in 2008. To be nominated for Alexa’s Team,
                   members must have taken at least 12 impaired drivers
                   off the road in the previous calendar year.

                   MADD Metro Vancouver collaborated with the City
                   of Surrey, City of Delta, Surrey RCMP, Delta Police,
                   Roadway Towing, Clover Towing and ICBC to launch an
                   impactful Crashed Car Awareness Campaign. Over
                   the summer months, the crashed car was placed at
                   various locations in the community to bring awareness
                   to the dangers of impaired driving. Thank you to all
                   road safety partners for bringing this campaign to the
                   communities of Surrey and Delta.

                   MADD Alberta Chapters and Community Leaders
                   collaborated with Alberta Transportation to kick
                   off the Report Impaired Riders - Call 911 awareness
                   campaign throughout Alberta’s trailheads. In total,
                   nine municipalities and counties and six First Nations
                   installed 100 Report Impaired Riders signs throughout
                   Alberta. The signs remind riders to not ride impaired
                   and encourage people to call 911 if they see a rider
                   they suspect is impaired.

                   MADD Alberta Chapters and Community Leaders
                   have been creating impactful summer campaigns to
                   keep MADD Canada’s mission top of mind. Calgary,
                   Edmonton, Lethbridge, Parkland, Red Deer and
                   Wainwright collaborated with Alberta Transportation
                   to kick off the Crashed Car Awareness Campaign over
                   the summer months. From June to the second week
                   of September, the crashed car was moved around to
                   various locations throughout Alberta.

madd.ca                                                                     9
10 Impaired Driving Charges And Short-Term Suspensions Laid Every Hour In Canada
CHAPTER NOTEBOOK

                   MADD Calgary volunteers were honoured to attend
                   a memorial held at Calgary Golf Club to remember
                   Jose Perez, who was killed by an impaired driver while
                   riding his bike last year. They spent time with Jose’s
                   loved ones, and heard many wonderful stories about
                   him. Over the summer months, the Chapter launched
                   a Crashed Car Awareness Campaign during the busy
                   Calgary Stampede. The crashed car was moved around
                   to various locations throughout the community to
                   remind the public about the consequences of impaired
                   driving, and remind people to call 911 if they see
                   someone they suspect is driving impaired.

                   MADD Lethbridge hosted an interactive and
                   informative community booth at a Lethbridge Bulls
                   Baseball game. It was a great opportunity to meet
                   and speak with many fans, and hand out MADD
                   Canada promotional items, including red ribbons.
                   Congratulations to Amanda Kocsis, the winner of the
                   Facebook contest in partnership with the Lethbridge
                   Bulls and 94 Cabs. Amanda won four blue zone tickets,
                   a $25 concession voucher and a free ride to and from
                   the game courtesy of 94 Cabs. Thank you to our
                   community partners.

                   MADD Saskatoon Chapter and Saskatchewan
                   Government Insurance were proud to present the Van
                   de Vorst Police Excellence Award in Impaired Driving
                   to six police officers from the Corman Park Police
                   Service. All six officers received a gold medal for each
                   removing 17 or more impaired drivers from community
                   roads.

                   In Saskatchewan, MADD Estevan, MADD Meadow
                   Lake, MADD Prince Albert, MADD Regina and
                   MADD Saskatoon collaborated with Saskatchewan
                   Government Insurance to create powerful Crashed
                   Car Awareness Campaigns to raise awareness about
                   the dangers of impaired driving. Crashed cars were
                   placed in various high visibility locations with the
                   message “Don’t Drive Impaired”. Thanks to the many
                   partners who collaborated to bring this campaign to
                   the communities.

madd.ca                                                                   10
CHAPTER NOTEBOOK

                   School was out over the summer but SmartWheels in
                   Saskatchewan was on the road, visiting communities
                   to show members of the public a 15-minute version
                   of the dynamic program that has been such a hit
                   with elementary students. Locations included the
                   Legislature Building, Centennial Marketplace, RCMP
                   Museum and Casino Regina. Thanks to Saskatchewan
                   Government Insurance for arranging the unique tour.

                   MADD Elliot Lake refreshed their reflective Campaign
                   911 billboard sign with their updated logo. Drivers can
                   now see this important public awareness message day
                   or night thanks to MADD Elliot Lake Community Leader
                   group.

                   MADD Hamilton attended an event organized by the
                   Hamilton Police Service to recognize McDonalds'
                   employees for their efforts in the fight against impaired
                   driving. Not only did the staff recognize the signs
                   of impairment, but they took action to report seven
                   impaired drivers to police over the past year. Any of
                   these drivers could have caused a crash that killed
                   or injured someone, but thanks to the efforts of these
                   staff members, those drivers were taken off the road
                   before a potentially tragic crash occurred. Tom Kolarec,
                   Chapter President and a member of the Hamilton
                   Police Service spoke at the event and MADD Canada
                   National President, Jaymie-Lyne Hancock prepared a
                   thank-you video for the staff that was shared on social
                   media.

madd.ca                                                                   11
CHAPTER NOTEBOOK

                   MADD Timiskaming & Area continues to maintain
                   their memorial bench area along the boardwalk in New
                   Liskeard, providing a beautiful and peaceful place to
                   remember and honour all victims/survivors of impaired
                   driving.

                   MADD Lanaudière partnered with the Sûreté du
                   Québec to host a booth at the Lavaltrie Marina to raise
                   awareness about the dangers of impaired boating and
                   the consequences of this crime. Special thanks to SQ
                   Agent Éthier and Cadets Ariane Alexander and Jéthro
                   Fanfan who joined MADD Lanaudière to walk during
                   the Quebec virtual Strides for Change event in their
                   area.

                   The second Virtual Quebec Strides for Change walk
                   was held in August and was a great success. This year,
                   pledges were raised for the first time. The fundraising
                   goal was more than doubled, with $2,442 raised for
                   victim services and support. Many thanks to the 77
                   walkers, volunteers from all Chapter and Community
                   Leader groups in Quebec, victims and survivors from
                   Quebec and New Brunswick, as well as MADD Canada
                   staff who participated in this wonderful event. Pictured
                   here: the group organized in Quebec City by Odette
                   Lachance to honour the memory of her son, Thomas
                   Ratté.

                   MADD Labrador West launched their Crashed Car
                   Awareness Campaign in July. With the support of
                   the Town of Wabush, this crashed car makes a big
                   roadside ‘Don’t Drive Impaired’ statement to drivers.
                   Representatives from the Royal Newfoundland
                   Constabulary and Emergency Search and Rescue
                   attended, with lights flashing in support of the
                   campaign. The Chapter wants everyone to realize the
                   consequences of impaired driving when seeing this
                   display. Thank you to everyone who helped make this a
                   reality, and to Jordan Brown, MHA for the Great District
                   of Labrador West, who offered closing remarks at the
                   launch ceremony.

madd.ca                                                                  12
CHAPTER NOTEBOOK

                   MADD Greater Fredericton partnered with the
                   Fredericton Police to kick off their ‘Impaired Driver
                   Caught Here’ Lawn Sign Campaign in July. Signs were
                   placed along city roads, identifying locations where
                   impaired drivers have been arrested by police. This
                   awareness campaign is intended to remind motorists
                   of the prevalence of impaired driving and to call 911 to
                   report a suspected impaired driver. Signs have been
                   on display at a number of spots in the community
                   including areas on Bishop Drive, Woodstock Road at
                   Hanwell Road, and Smythe Street. Shown here (left
                   to right): Brett Gibbons, MADD Greater Fredericton
                   Treasurer; Cst. Garret Fancy, MADD Greater
                   Fredericton Police Liaison; and Angela Lamey Jackson,
                   MADD Greater Fredericton President.

                   MADD Cape Breton held a volunteer recruitment drive
                   during the month of July and hosted its Annual General
                   Meeting in late September. As a great example of
                   community support with advertising, a local advertising
                   agency called 902 Sign Group helped with awareness
                   building via digital billboards. MBS Radio Sydney also
                   promoted MADD Cape Breton with regularly scheduled
                   public service announcements that encouraged
                   listeners not to drink or use drugs and drive, and to
                   reach out and volunteer.

                   MADD Bay of St. George and MADD Bay of Islands
                   partnered to host a Rock Painting Contest over the
                   summer. Residents of Western Newfoundland and
                   Labrador were encouraged to get creative, embrace
                   their imagination, and paint a design that represents
                   MADD Canada. This contest provided residents with
                   an opportunity to express their concerns about the
                   dangers of impaired driving in a creative way. Residents
                   emailed a photo of their creation and could submit as
                   many rock images as they wished for entry into the
                   prize draw. It was a fun awareness building activity for
                   all ages. Pictured here are the wonderful creations by
                   Amanda Connolly-Jesso, (left) and Miranda Connolly.

madd.ca                                                                  13
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branded products and accessories. Popular
products include our red shoelaces, mittens,
watches, keychains, angel pins and car
magnets. Treat yourself, or pick up some
gifts for friends and families.

madd.ca                                                                                                                                             14
SPONSORS

Thank you to all of the sponsors who give so generously to help us
stop impaired driving and support victims of this violent crime.

Organizational Sponsors                    Fort MacLeod Agencies (1989) Ltd.                 Project Red Ribbon Sponsors (2021)
                                           Fredericton Community Foundation
OFFICIAL SPONSORS                          GM Canada CAMI Assembly                           OFFICIAL SPONSORS
Alcool NB Liquor                           Iron Ore Company of Canada                        Irving Oil Ltd.
Got Skill?                                 Kimberley & District Community Foundation         KAG Canada
LCBO                                       Mud Creek Rotary Club – Wolfville                 Uber
Uber                                       Northwest Territories Power Corporation
                                           Saint Johns School of Alberta Legacy Foundation   CORPORATE SPONSORS
CORPORATE SPONSOR                          Smart and Caring Children and Youth Fund Grant    BMO Financial Group
Newfoundland Labrador Liquor Corporation       at the Community Foundation of Mississauga    Economical Insurance
                                           Valley First
CORPORATE SUPPORTERS                       Village of Anmore                                 COIN BOX PARTNERS
Alco Prevention Canada                     Wawanesa Insurance                                Alcool NB Liquor
BMO MasterCard                                                                               Anderson’s Liquor
SkyPrep                                    SmartWheels (2021-2022)                           Manitoba Liquor & Lotteries
                                                                                             Newfoundland Labrador Liquor Corporation
School Program                             Ontario                                           Nova Scotia Liquor Corporation
(2021-2022) Wrong Turn                                                                       NWT Liquor Commission
                                           OFFICIAL SPONSOR                                  Saskatchewan Liquor & Gaming Authority
NATIONAL SPONSOR                           LCBO                                              Yukon Liquor Corporation
KAG Canada
                                           COMMUNITY SPONSORS                                Campaign 911 Sponsor
PROVINCIAL SPONSORS                        Aubrey & Marla Dan Foundation
Alcool NB Liquor                           GM Canada CAMI Assembly                           OFFICIAL SPONSOR
LCBO                                       Ottawa Community Foundation                       Maritime-Ontario Freight Lines Limited
Manitoba Public Insurance                  SC Johnson
Nova Scotia Liquor Corporation                                                               Technology Sponsors
PEI Liquor Control Commission              Saskatchewan
Saskatchewan Government Insurance                                                            GOLD TECHNOLOGY PARTNER
Saskatchewan Liquor and Gaming Authority   OFFICIAL SPONSORS                                 Alcohol Countermeasure Systems
                                           Saskatchewan Government Insurance
CORPORATE SPONSORS                         Saskatchewan Liquor and Gaming Authority          TECHNOLOGY SPONSOR
Continental Tire Canada Inc.                                                                 Recovery Science Corporation
MJM Media/OKD Marketing                    COMMUNITY SPONSORS
Newfoundland Labrador Liquor Corporation   Moffat Family Fund at the South Saskatchewan 		 MADD Canada Strides for Change
                                              Community Foundation                          Sponsor
COMMUNITY SPONSORS                         G. Murray and Edna Forbes Foundation Fund at the
BC Hydro                                      South Saskatchewan Community Foundation       PRESENTING SPONSOR
City of Surrey                                                                              Alcohol Countermeasure Systems
Community Foundation North Okanagan        Weed Out The Risk (2021-2022)
ConocoPhillips Canada
Federated Co-operatives Ltd.               COMMUNITY SPONSOR
First West Foundation                      Saskatchewan Liquor and Gaming Authority

madd.ca                                                                                                                         15
Individual and Corporate Donors
MADD Canada wishes to thank the following individuals, corporations, foundations and
associations for their financial support to victims of impaired driving. Together, we will stop
impaired driving, save lives and prevent injuries.

CORPORATIONS AND FOUNDATIONS                                         INDIVIDUAL DONORS

Platinum $10,000 +                                                   Platinum
Lewis Family Foundation                                              William Garth Hazlitt
Transport Canada                                                     Professor Robert Solomon & Dr. Barbara Lent
The Windsor Foundation                                               Noreen and Walter Winkler

Gold $5,000 +                                                        Silver
Azrieli Foundation                                                   Don Green
Cadillac Fairview Corporation Ltd                                    Audrey Johnson
Candela Strategies Inc.                                              Patricia and Fred Pentz
Car Heaven                                                           Carolyn Swinson
Engage Interactive                                                   Jim Waters
Miller Memorial Foundation
Paul W. O’Leary Foundation                                           Bronze
                                                                     Tanya Delorme
Silver $1,000 +                                                      Audrey Kenny
A-Plus Office Movers Inc.                                            Howard and Myrna Leaman
Caring Hands Publishing                                              Vanessa Leask
Horn Family Fund via the Aqueduct Foundation                         Ruth Lea Taylor
The Walmley Foundation
The Yona & Zev Frishman Endowment

   CONTACT US

   P: 905-829-8805 | 1-800-665-MADD              Chair of Board of Directors: Karen Toon
   F: 905-829-8860                               Chief Executive Officer: Andrew Murie
   E: info@madd.ca
   W: madd.ca                                    Canadian Charitable Registration No. 13907 2060 RR0001
   2010 Winston Park Drive,
   Suite 500, Oakville, ON L6H 5R7

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   Keep up to date on all the latest news from
   MADD Canada. Follow us on:

         maddcanada.ca                @maddcanada          madd_canada

   DONATE

   Support MADD Canada’s programs and services with a donation,                                 madd.ca
   or become a monthly donor. Visit madd.ca or call 1-800-665-6233
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