WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
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INTRODUCING SHERANDA 03 01 WAF WORLD ART WORLD ART JUPITER COMMZ FORUM 02 04 SNEAK AGENDA PEEK 05 JOIN US
WORLD ART FORUM & SUSTAINABILITY Held annually, The World Art Forum sets itself apart from any other art fair or exhibition by adopting the SDGs at the core of our mission. We bring together east and west, north and south communicating through a global language…ART. We invite organizations to join us to play a role in pushing forward the agenda of SDG through Art in Egypt and the world. We want to work together to bring equality, women empowerment and open dialogue on culture and how art plays a role of bringing those worlds together. The suggested format of the inaugural forum will be under the auspices of the Egyptian government in partnership with the United Nations Representative Office in Egypt.
FORUM GOALS WAF will adopt an issue linked to the UN’s Sustainable Development Goals around SDG# 17: Partnerships for the Goals. We intend to build partnerships between artists, development partners and organizations on a local, regional and global level enhancing opportunities for integration of art and social issues. We want to bring artists together from all over the world to spread the message of how art plays an essential role in raising awareness about world issues and allows the conversation to take place towards a sustainable future that we are all part of. By choosing a cause we invite artists from all over the world to collaborate and present their artwork. As we continue to evolve the theme and shape of the World Art Forum, there will be multiple communication touch points and activities that will help instigate change and action for a sustainable future.
SHERANDA WORLD ART SHERANDA World Art is an art organization founded by Randa Fouad and Sherine Badr, well-respected, award-winning art experts who combined their passions and experience in art curation, organizing international art exhibitions that link to sustainable development. Sheranda World Art organizes the first World Art Forum to bring the first of its kind international art forum that works with global artists, sustainability partners and art specialists to learn from each other’s experiences and promote partnerships among them. SHERANDA World Art’s team consists of art experts, PR specialists and exhibition and event organizers.
RANDA FOUAD Randa Fouad, is an accomplished contemporary artists with experience in sustainable development and a champion for the importance of art in bridging cultures and civilizations. Randa Fouad was born to an art loving family. Her father Ezzedine Fouad was a civil engineer, and her mother Wissam Fahmy is a prominent name in the Egyptian art scene considered a pioneer of her generation. She graduated from the Faculty of Economics and Political Science from Cairo University starting her career as a UN Development Communication Expert. She also headed the London Times Office as their international correspondent in the Middle East and has represented Egypt in several international conferences over her 20 year in the field. Randa Fouad is considered a pioneer in environmental sciences where she has provided her expertise as an advisor to several ministries of environment. Since 2006 Randa Fouad founded the Arab Media Forum on Environment and Development, a regional NGO that implements significant initiatives that centre around sustainable development, environment, and the role of women in economic and cultural development.
Her artistic journey came to life in 2014 following her passion and faith in the importance of art and the role it plays in bridging civilizations and culture . She set herself on a path of combining art with sustainability and its effect on shaping the dialogue on Egypt’s rich diversity of civilizations through her art pieces. Her belief in the importance of raising the cultural awareness of youth for what Egypt has to offer can be seen in her work. Randa Fouad participated in more than 45 exhibitions in Egypt and abroad and has held three solo exhibitions: Egyptian Fantasy 2019, Towa Land of Light 2020, and Summer Dreams 2021. In parallel with her artistic work, Randa Fouad has contributed to several development initiatives related to the role of art in serving society as a partner in development, such as the National Initiative for Culture and Art in cooperation with the Egyptian Women's Union and the Bibliotheca of Alexandria. Ms. Fouad is a visiting professor at the Beirut Arab University lecturing on issues relating to art and development. As a way to extend the reach of her art and her message of culture and diversity, Randa Fouad transformed her paintings into day-to-day items such as clothes, bags, and protective masks. Hence using art as a means of expression as well as economic development by providing job opportunities for young people. She has been recognized locally and internationally for her civil service and contributions to hospitals such as Kasr Al Ainy and Abou El Reesh as well as receiving in 2021, the International Award from Women of Heart Foundation celebrating and recognizing her art and contribution within the local communities over the years. Additionally, artist Randa Fouad is the co-founder of Sheranda Foundation for Art and Community Service, where she aims to create partnerships between artists on an international level as well as a regional and local level, contributing to the awareness and development of their societies. Sheranda also organizes international exhibitions starting with Egypt; the land of civilization and diversity, emphasizing that Egyptian art is an ambassador for Egypt. In 2020, the Suez Canal Economic Zone, requested to reproduce one of her paintings as a special gift presented to high profile officials in Egypt and aboard.
SHEREEN BADR Shereen Badr is the CEO and Co-founder of SHERANDA World Art Company that organizes international art events and forums. Shereen is also the dedicated founder of the Euro-Arab Artoday Project and Co-founder of WAF: World Art Forum. Shereen has several years of international curating experience, starting her curating career as an independent curator. She has curated over 20 art exhibitions, symposiums, art fairs and art events in Egypt and Europe. In 2017, she established the cultural project Euro-Arab Artoday that aims to support the cultural interaction between Arab and European people through collaborative events, workshops, exhibitions and training courses. In addition, Shereen has 15 years of experience working as an art educator in an international organization. She has taught art to students from 10 to 16 years of age and organized many physical and virtual exhibitions for juniors in Egypt and Europe.
JUPITER COMMZ Jupiter Commz is a comprehensive communications firm that specializes in providing strategic communications and solid counsel to its partners building on years of expertise of its multicultural, bold and innovative professional team. Jupiter Commz joins SHERANDA as organizer and forum directors to help promote the message of unity and sustainable future through art. With their marketing knowledge and monitoring of the latest market trends, Jupiter Commz conceptualize, innovate, and communicate in an authentic voice, that enhances clients’ reputation and PR efforts. They organize turnkey B2B events, Public Relations and Communications solutions from strategy development through to on the ground execution keeping in mind business objectives and the importance of integrated solutions.
SNEAK PEAK
15 JAN 2022 MARRIOTT MENA HOUSE 5 DAYS- 12 HOURS OVER 20 INTERNATIONAL, 5 ART TALKS REGIONAL AND LOCAL 1000+ VISITORS GALLERIES
SUGGESTED SPEAKERS Government Officials: Artists and Galleries: Development Specialists: Larissa Noury Dr. Ghada Waly Dr. Khaled El Enany: Minister of Tourism and Antiquities Adnan Ahmed Dr. Adel Ragab Dr. Ahmed Nawar Dr. Hala El Said: Dr. Heba Nasr Minister of Planning and Economic Dr. Farghali AbdelHafeez Dr. Laila Al Khawaja Development Artists Mohamed Shaker Ms. Elena Panova Ambassador Nabila Makram Artist Mostafa Abdel Moati Minister of Immigration & Egyptian Expatriate Affairs Ibrahim Picasso (Owner- Picasso Gallery) Nahenda Khoury (Owner- Zamalek Art Gallery) Inès Abdel Daïm Ahmed Al Sabagh Minister of Culture
TENTATIVE AGENDA The World Art Forum will run from 10 am to 10 pm every day. 15th Jan: Inaugural VIP opening (Invitation only) - 5:00pm: Guest Arrival - 6:00pm: Ribbon Cutting and Inauguration - 6:10pm: Keynote and Speeches - 6:30pm: Exhibition Tour - 9:30pm: Closing 16th – 18th Jan: Exhibition, Visitor Collaboration & Roundtable Discussions (To be developed with the United Nations Representative Office in Egypt) - 10:00am - 10pm: Exhibition - 4:00pm: Roundtable and Panel Discussions - Discussion 1: The Role of Art in Promoting Sustainable Development - Discussion 2: Building Partnerships between Artists and Development Practitioner - Discussion 3: Women and the Philosophy of Inspiration 19th Jan: Art for Development Dialogue (UN and WAF Consultation & Network) – (To be developed with the United Nations Representative Office in Egypt) - Building an international network consisting of artists and development practitioners to ensure continuity and progress in the dialogue of art towards sustainable development. Media briefing and attendance to capitalize on the outcomes of the day.
PARTICIPATING COUNTRIES Egypt Italy France Portugal India Cyprus Belgium Bahrain Kuwait Spain Mexico USA Romania Brazil Austria Canada Netherlands Jordan Germany Norway Russia Denmark Qatar UAE Serbia Nigeria Singapore
PARTICIPATING GALLERIES & ORGANIZATIONS Saphira & Ventura Couleur-Espace-Culture Gallery (USA) Association (France) ISSA: International Cross Borders Gallery Sculpture (Dubai) Symposium Alliance, China Makan Art Gallery Bahrain New Jorg Gallery Belgium
PARTICIPATING ARTISTS Heidi Fosli: Born in Sandefjord, Norway, Fosli is a professional multiaward winning Norwegian artist. She has received more than 35 awards from 4 different countries, and in 2016 she received a bronze medal for her work from the prestigious academy in Paris; Arts-Sciences-Lettres. Fosli works with oil paintings, and central to her art are depersonalized human representations in impressionistic style. She works both figuratively, abstract and intuitively.
PARTICIPATING ARTISTS ABINORO AKPORODE COLLINS: This prestigious international artist based in Lagos Nigeria, is a multi- dimensional artist with huge interest in both recycling and repurposed materials as visible in his highly experimental yet classical, conceptual, contemporary and in recent times surrealistic works. He is highly known for the use of cutleries in creating life size sculptures of varied tactile and detailed impressions.
PARTICIPATING ARTISTS Giorgio Piccaia: An accomplished painter and ceramics artist with three ateliers in Agrate Conturbia, Salento and Lido di Comaiore, Piccaia has exhibited at the Wopart festival in Lugano, Switzerland (2018) and the Ma-Ec Gallery in Milan. In October 2018 he was invited to participate in the Biros International Art Symposium in Egypt and completed a mural at the Embassy of Italy in Cairo in January 2019.
PARTICIPATING ARTISTS Jorg Van Daele: Jorg Van Daele has participated in several group and solo exhibitions worldwide in China, Egypt, Peru, Italy, Holland, Spain and other locations. His artwork is included in private collections and public spaces all over the world, including Canada, Iran, Spain, Germany, Egypt, New Zealand and Uzbekistan. An award-winning artist, his artwork is distinguished by the use of illusion to make sculptures appear as if they contain several stones, when they are in fact made from of one single stone.
PARTICIPATING ARTISTS Larissa Noury: Larissa is an artist, designer-colorist and architect. She is the most original colorist of Montmartre, Paris and is a Professor of color at the ITECOME Art & Design School in Paris and the President and Founder of the Color-Space-Culture International Association. She has participated in more than 30 solo and group exhibitions in France, the United States, Japan, Australia, Portugal, Spain, Korea, India, China, Malaysia, Argentina, Egypt and other places in the world. Her artwork is featured in many private collections and nine world museums. She has created a unique collection of painted dresses with Jean-Marie Pujol, who worked at Yves Saint Laurent's atelier, highlighting new technology in art and fashion design.
GUESTS OF HONOR Honoring us with their presence and guidance during the World Art Fair are two of Egypt’s legendary artists from the Golden Age of Egyptian Contemporary Art. They are world renowned artist who have had multiple solo exhibitions will be acknowledged and awarded for their contribution to the development of the art scene in Egypt. Artist Wissam Fahmy Artist Ahmed Nawar
FORUM ACTIVITIES EXHIBITION ART TALKS ART EXPERIENCE Over 150 art pieces and 5 renowned speakers Interactive art experience sculptures placing audience among art Access to world galleries and Open to public “You are the masterpiece” international artists Photobooth concept Sale of exclusive artwork Media coverage and Imprinting Sustainability snapshots Ask guests to paint and sign within a sustainable mural
MEDIA & PUBLICITY • Press Conference (Nov 2021) • Media Briefing • One on One interviews • Press releases and articles • Social Media pages and Ads • Website
OUR TEAM RANDA SALAH HAMMAD SHEREEN BADR FOUAD President & Head of Partnerships CEO & Head of Art Program Art Advisor & Chairman & Curators of Selection Committee MAHA ABOUL SALAH EL DIN ALOUI NADINE RIZK FETOUH General Manager Project Manager Head of Marketing
OUR TEAM Mohamed Ali Arnela Badnjevic Ahmed Badr Nermine Wanas Global Manager Coordinator - Art Coordinator - Art Head of Finance Gallery Relations Gallery Relations Gallery Relations Mennatallah Mohamed Hanan Omar Maher Fouad Public Relations Media Relations Production Manager
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THANKS! https://www.worldart-forum.com/ DO YOU HAVE ANY QUESTIONS? RANDAFOUAD@LINK.NET BADRSHEREEN@YAHOO.COM SALOUI@JUPITERCOMMZ.COM NRIZK@JUPITERCOMMZ.COM +2 01001887788 / +2 01023668998 +2 01000421200 / +2 01212248118
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