WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura

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WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
WORLD ART FORUM
     15 – 19 JAN 2022
WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
INTRODUCING                       SHERANDA
                                03
01 WAF                               WORLD ART
   WORLD ART                         JUPITER COMMZ
   FORUM

02                              04   SNEAK
     AGENDA
                                     PEEK

                 05   JOIN US
WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
WORLD ART FORUM & SUSTAINABILITY

Held annually, The World Art Forum sets itself apart from any other art fair or
exhibition by adopting the SDGs at the core of our mission. We bring together east
and west, north and south communicating through a global language…ART.

We invite organizations to join us to play a role in pushing forward the agenda of SDG
through Art in Egypt and the world. We want to work together to bring equality,
women empowerment and open dialogue on culture and how art plays a role of
bringing those worlds together.

The suggested format of the inaugural forum will be under the auspices of the Egyptian
government in partnership with the United Nations Representative Office in Egypt.
WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
FORUM GOALS

WAF will adopt an issue linked to the UN’s Sustainable Development Goals around SDG# 17:
Partnerships for the Goals. We intend to build partnerships between artists, development
partners and organizations on a local, regional and global level enhancing opportunities for
integration of art and social issues.
We want to bring artists together from all over the world to spread the message of how art
plays an essential role in raising awareness about world issues and allows the conversation to
take place towards a sustainable future that we are all part of. By choosing a cause we invite
artists from all over the world to collaborate and present their artwork.
As we continue to evolve the theme and shape of the World Art Forum, there will be multiple
communication touch points and activities that will help instigate change and action for a
sustainable future.
WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
1   VIP OPENING

               2   GLOBAL ART EXHIBITION

               3   ART TALKS

FORUM AGENDA   4   ART EXPERIENCES

               5   UN OPEN DIALOGUE
WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
OUR PARTNERS
WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
SHERANDA WORLD ART

SHERANDA World Art is an art organization founded by Randa Fouad and Sherine
Badr, well-respected, award-winning art experts who combined their passions and
experience in art curation, organizing international art exhibitions that link to
sustainable development. Sheranda World Art organizes the first World Art Forum to
bring the first of its kind international art forum that works with global artists,
sustainability partners and art specialists to learn from each other’s experiences and
promote partnerships among them.

SHERANDA World Art’s team consists of art experts, PR specialists and exhibition
and event organizers.
WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
RANDA FOUAD

Randa Fouad, is an accomplished contemporary artists with experience in sustainable
development and a champion for the importance of art in bridging cultures and
civilizations.
Randa Fouad was born to an art loving family. Her father Ezzedine Fouad was a civil
engineer, and her mother Wissam Fahmy is a prominent name in the Egyptian art scene
considered a pioneer of her generation. She graduated from the Faculty of Economics
and Political Science from Cairo University starting her career as a UN Development
Communication Expert. She also headed the London Times Office as their
international correspondent in the Middle East and has represented Egypt in several
international conferences over her 20 year in the field.
Randa Fouad is considered a pioneer in environmental sciences where she has
provided her expertise as an advisor to several ministries of environment. Since 2006
Randa Fouad founded the Arab Media Forum on Environment and Development, a
regional NGO that implements significant initiatives that centre around sustainable
development, environment, and the role of women in economic and cultural
development.
WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
Her artistic journey came to life in 2014 following her passion and faith in the importance of art and the role it plays in bridging
civilizations and culture . She set herself on a path of combining art with sustainability and its effect on shaping the dialogue on Egypt’s
rich diversity of civilizations through her art pieces. Her belief in the importance of raising the cultural awareness of youth for what
Egypt has to offer can be seen in her work. Randa Fouad participated in more than 45 exhibitions in Egypt and abroad and has held
three solo exhibitions: Egyptian Fantasy 2019, Towa Land of Light 2020, and Summer Dreams 2021. In parallel with her artistic work,
Randa Fouad has contributed to several development initiatives related to the role of art in serving society as a partner in
development, such as the National Initiative for Culture and Art in cooperation with the Egyptian Women's Union and the Bibliotheca
of Alexandria.
Ms. Fouad is a visiting professor at the Beirut Arab University lecturing on issues relating to art and development. As a way to extend
the reach of her art and her message of culture and diversity, Randa Fouad transformed her paintings into day-to-day items such as
clothes, bags, and protective masks. Hence using art as a means of expression as well as economic development by providing job
opportunities for young people.
She has been recognized locally and internationally for her civil service and contributions to hospitals such as Kasr Al Ainy and Abou El
Reesh as well as receiving in 2021, the International Award from Women of Heart Foundation celebrating and recognizing her art and
contribution within the local communities over the years. Additionally, artist Randa Fouad is the co-founder of Sheranda Foundation
for Art and Community Service, where she aims to create partnerships between artists on an international level as well as a regional
and local level, contributing to the awareness and development of their societies. Sheranda also organizes international exhibitions
starting with Egypt; the land of civilization and diversity, emphasizing that Egyptian art is an ambassador for Egypt. In 2020, the Suez
Canal Economic Zone, requested to reproduce one of her paintings as a special gift presented to high profile officials in Egypt and
aboard.
WORLD ART FORUM 15 - 19 JAN 2022 - Saphira & Ventura
SHEREEN BADR

Shereen Badr is the CEO and Co-founder of SHERANDA World Art Company that
organizes international art events and forums. Shereen is also the dedicated founder
of the Euro-Arab Artoday Project and Co-founder of WAF: World Art Forum.

Shereen has several years of international curating experience, starting her curating
career as an independent curator. She has curated over 20 art exhibitions,
symposiums, art fairs and art events in Egypt and Europe. In 2017, she established the
cultural project Euro-Arab Artoday that aims to support the cultural interaction
between Arab and European people through collaborative events, workshops,
exhibitions and training courses.

In addition, Shereen has 15 years of experience working as an art educator in an
international organization. She has taught art to students from 10 to 16 years of age
and organized many physical and virtual exhibitions for juniors in Egypt and Europe.
JUPITER COMMZ

Jupiter Commz is a comprehensive communications firm that specializes in providing strategic
communications and solid counsel to its partners building on years of expertise of its multicultural,
bold and innovative professional team.

Jupiter Commz joins SHERANDA as organizer and forum directors to help promote the message of
unity and sustainable future through art. With their marketing knowledge and monitoring of the latest
market trends, Jupiter Commz conceptualize, innovate, and communicate in an authentic voice, that
enhances clients’ reputation and PR efforts.

They organize turnkey B2B events, Public Relations and Communications solutions from strategy
development through to on the ground execution keeping in mind business objectives and the
importance of integrated solutions.
SNEAK PEAK
15 JAN 2022        MARRIOTT MENA
                   HOUSE

5 DAYS- 12 HOURS   OVER 20 INTERNATIONAL,
5 ART TALKS        REGIONAL AND LOCAL
1000+ VISITORS     GALLERIES
SUGGESTED SPEAKERS

Government Officials:                 Artists and Galleries:                        Development Specialists:

                                      Larissa Noury                                 Dr. Ghada Waly
Dr. Khaled El Enany:
Minister of Tourism and Antiquities
                                      Adnan Ahmed                                   Dr. Adel Ragab
                                      Dr. Ahmed Nawar
Dr. Hala El Said:                                                                   Dr. Heba Nasr
Minister of Planning and Economic     Dr. Farghali AbdelHafeez
                                                                                    Dr. Laila Al Khawaja
Development                           Artists Mohamed Shaker                        Ms. Elena Panova
Ambassador Nabila Makram              Artist Mostafa Abdel Moati
Minister of Immigration & Egyptian
Expatriate Affairs                    Ibrahim Picasso (Owner- Picasso Gallery)
                                      Nahenda Khoury (Owner- Zamalek Art Gallery)
Inès Abdel Daïm                       Ahmed Al Sabagh
Minister of Culture
TENTATIVE AGENDA

The World Art Forum will run from 10 am to 10 pm every day.

15th Jan: Inaugural VIP opening (Invitation only)
-    5:00pm: Guest Arrival
-    6:00pm: Ribbon Cutting and Inauguration
-    6:10pm: Keynote and Speeches
-    6:30pm: Exhibition Tour
-    9:30pm: Closing
16th – 18th Jan: Exhibition, Visitor Collaboration & Roundtable Discussions (To be developed with the United Nations Representative Office in Egypt)
-    10:00am - 10pm: Exhibition
-    4:00pm: Roundtable and Panel Discussions
       -    Discussion 1: The Role of Art in Promoting Sustainable Development
       -    Discussion 2: Building Partnerships between Artists and Development Practitioner
       -    Discussion 3: Women and the Philosophy of Inspiration
19th Jan: Art for Development Dialogue (UN and WAF Consultation & Network) – (To be developed with the United Nations Representative Office in Egypt)
-    Building an international network consisting of artists and development practitioners to ensure continuity and progress in the dialogue of art
     towards sustainable development. Media briefing and attendance to capitalize on the outcomes of the day.
PARTICIPATING COUNTRIES

     Egypt       Italy         France
     Portugal    India         Cyprus
     Belgium     Bahrain       Kuwait
     Spain       Mexico        USA
     Romania     Brazil        Austria
     Canada      Netherlands   Jordan
     Germany     Norway        Russia
     Denmark     Qatar         UAE
     Serbia      Nigeria       Singapore
PARTICIPATING GALLERIES & ORGANIZATIONS

    Saphira & Ventura            Couleur-Espace-Culture
        Gallery (USA)               Association (France)

                                  ISSA: International
Cross Borders Gallery             Sculpture
(Dubai)                           Symposium
                                  Alliance, China
  Makan Art Gallery
           Bahrain              New Jorg Gallery
                                        Belgium
PARTICIPATING ARTISTS

 Heidi Fosli:
 Born in Sandefjord, Norway, Fosli is a professional
   multiaward winning Norwegian artist. She has
   received more than 35 awards from 4 different
   countries, and in 2016 she received a bronze medal
   for her work from the prestigious academy in Paris;
   Arts-Sciences-Lettres. Fosli works with oil paintings,
   and central to her art are depersonalized human
   representations in impressionistic style. She works
   both figuratively, abstract and intuitively.
PARTICIPATING ARTISTS

 ABINORO AKPORODE COLLINS:
 This prestigious international artist based in Lagos Nigeria, is a multi-
   dimensional artist with huge interest in both recycling and repurposed
   materials as visible in his highly experimental yet classical, conceptual,
   contemporary and in recent times surrealistic works. He is highly
   known for the use of cutleries in creating life size sculptures of varied
   tactile and detailed impressions.
PARTICIPATING ARTISTS

 Giorgio Piccaia:
 An accomplished painter and ceramics artist with
   three ateliers in Agrate Conturbia, Salento and Lido
   di Comaiore, Piccaia has exhibited at the Wopart
   festival in Lugano, Switzerland (2018) and the Ma-Ec
   Gallery in Milan. In October 2018 he was invited to
   participate in the Biros International Art Symposium
   in Egypt and completed a mural at the Embassy of
   Italy in Cairo in January 2019.
PARTICIPATING ARTISTS

 Jorg Van Daele:
 Jorg Van Daele has participated in several group and solo
   exhibitions worldwide in China, Egypt, Peru, Italy, Holland, Spain and
   other locations. His artwork is included in private collections and
   public spaces all over the world, including Canada, Iran, Spain,
   Germany, Egypt, New Zealand and Uzbekistan. An award-winning
   artist, his artwork is distinguished by the use of illusion to make
   sculptures appear as if they contain several stones, when they are in
   fact made from of one single stone.
PARTICIPATING ARTISTS

 Larissa Noury:
 Larissa is an artist, designer-colorist and architect. She is the
   most original colorist of Montmartre, Paris and is a Professor of
   color at the ITECOME Art & Design School in Paris and the
   President and Founder of the Color-Space-Culture International
   Association. She has participated in more than 30 solo and
   group exhibitions in France, the United States, Japan, Australia,
   Portugal, Spain, Korea, India, China, Malaysia, Argentina, Egypt and
   other places in the world. Her artwork is featured in many
   private collections and nine world museums. She has created a
   unique collection of painted dresses with Jean-Marie Pujol, who
   worked at Yves Saint Laurent's atelier, highlighting new
   technology in art and fashion design.
GUESTS OF HONOR

Honoring us with their presence and guidance during the World Art Fair are two of Egypt’s legendary artists
from the Golden Age of Egyptian Contemporary Art.

They are world renowned artist who have had multiple solo exhibitions will be acknowledged and awarded
for their contribution to the development of the art scene in Egypt.

            Artist Wissam Fahmy                                Artist Ahmed Nawar
FORUM ACTIVITIES

         EXHIBITION                  ART TALKS             ART EXPERIENCE

    Over 150 art pieces and       5 renowned speakers    Interactive art experience
          sculptures                                    placing audience among art

  Access to world galleries and      Open to public      “You are the masterpiece”
      international artists                                 Photobooth concept

    Sale of exclusive artwork     Media coverage and      Imprinting Sustainability
                                      snapshots         Ask guests to paint and sign
                                                         within a sustainable mural
MEDIA & PUBLICITY

• Press Conference (Nov 2021)
• Media Briefing
• One on One interviews
• Press releases and articles
• Social Media pages and Ads
• Website
OUR
TEAM                 RANDA                                                SALAH HAMMAD
                                               SHEREEN BADR
                     FOUAD
           President & Head of Partnerships   CEO & Head of Art Program    Art Advisor & Chairman
                                                     & Curators            of Selection Committee

                                                                               MAHA ABOUL
SALAH EL DIN ALOUI                            NADINE RIZK                        FETOUH
   General Manager
                                                 Project Manager                Head of Marketing
OUR
TEAM
       Mohamed Ali             Arnela Badnjevic           Ahmed Badr           Nermine Wanas
                                Global Manager            Coordinator - Art      Coordinator - Art
        Head of Finance
                                Gallery Relations         Gallery Relations      Gallery Relations

       Mennatallah Mohamed                   Hanan Omar                 Maher Fouad
            Public Relations                 Media Relations          Production Manager
JOIN US
THANKS!
https://www.worldart-forum.com/
   DO YOU HAVE ANY QUESTIONS?

     RANDAFOUAD@LINK.NET
   BADRSHEREEN@YAHOO.COM
   SALOUI@JUPITERCOMMZ.COM
   NRIZK@JUPITERCOMMZ.COM

   +2 01001887788 / +2 01023668998
   +2 01000421200 / +2 01212248118
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