Workplace Champions FIGHT to WIN 2020-2021 Campaign Manual - United Way of ...
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Workplace Champions
FIGHT to WIN
2020-2021 Campaign Manual
WWW.UWCGA.ORG
Table of Contents
ROLE OF THE WORKPLACE CHAMPION .................................................................................................... 3
TEN TIPS FOR A SUCCESSFUL CAMPAIGN ................................................................................................. 5
CAMPAIGN PLANNNG WORKSHEET ......................................................................................................... 9
MANAGING OBJECTIONS ....................................................................................................................... 10
LEADERSHIP GIVING .............................................................................................................................. 13
KICKOFF RALLY ...................................................................................................................................... 14
FUN IDEAS FOR AN AWESOME IN-PERSON WORKPLACE CAMPAIGN ..................................................... 15
FUN IDEAS FOR AN AWESOME VIRTUAL WORKPLACE CAMPAIGN ......................................................... 17
PRIZES AND OTHER INCENTIVES ............................................................................................................ 18
EMPLOYEE CONTRIBUTIONS – MAKING THE ASK ................................................................................... 19
COMPLETING THE CAMPAIGN CONTIBUTION FORM .............................................................................. 21
COMPLETING THE CAMPAIGN REPORT ENVELOPE (CRE) ........................................................................ 24
PUT CONTRIBUTIONS INTO ACTION – YOUR PAYMENT SCHEDULE......................................................... 26
BUILD STRONG TEAMS THROUGH WORKPLACE VOLUNTEERISM ........................................................... 28
UNITED WAY OF COASTAL GEORGIA PROGRAMS AND SERVICES ........................................................... 31
SAY THANK YOU .................................................................................................................................... 33
2|P a ge
ROLE OF THE WORKPLACE CHAMPION
The Importance of Being a Workplace Champion
As a Workplace Champion, your primary role is to plan, coordinate and implement an effective United
Way of Coastal Georgia workplace campaign.
Emphasize the significant challenges that underserved populations in our region face every day to your
colleagues and inspire them to make a commitment to Live United.
YOUR RESPONSIBILITIES INCLUDE
MANAGE
• Attending training or strategy meetings offered at the beginning of each campaign season.
• Working closely with your United Way of Coastal Georgia Representative to develop an effective
campaign plan.
• Recruiting a campaign committee from key areas of your organization.
• Coordinating the distribution of campaign materials and the collection of pledge forms.
• Communicating the specifics of your in person or virtual campaign.
• Coordinating kickoff and recognition events.
PROMOTE
• Promoting the campaign within your organization.
• Publicizing results throughout the campaign.
• Holding a separate meeting for Leadership givers and prospects.
• Providing all associates and retirees the opportunity to give.
COMPLETE
• Thanking donors and volunteers for their generosity.
• Completing the campaign by submitting the Campaign Report Envelope (CRE) and contribution
forms to United Way of Coastal Georgia.
• Evaluating and making recommendations for next year’s workplace campaign.
• Recruiting colleagues to volunteer.
HOW UNITED WAY OF COASTAL GEORGIA HELPS YOU WITH YOUR CAMPAIGN
Your United Way of Coastal Georgia Representative is always ready to assist you with planning and
managing your workplace campaign. He or she has helped many other Workplace Champions put
together programs that are successful year after year. Whenever you need assistance, just reach out to
your representative via phone or email. You’ll also find information online at www.uwcga.org.
• Find upcoming volunteer opportunities.
• Read stories about United Way of Coastal Georgia’s impact in Glynn and McIntosh counties.
• Download materials including brochures, contribution forms, posters, PowerPoint
presentations, and more.
3|P a ge
ARRANGE FOR A UNITED WAY OF COASTAL GEORGIA PARTNER AGENCY PRESENTATION
The best way to win employees’ interest and support is to let them see and hear for themselves the
impact that their contributions to United Way of Coastal Georgia can have. Contact your United Way of
Coastal Georgia Representative to arrange for a special guest speaker for your kickoff event or team
meetings.
• Learn about our impact areas, programs and initiatives.
• Learn about our partner agencies.
• Find out about volunteer opportunities.
• Learn about our Leadership giving groups.
• See a list of our Board of Directors.
• Find United Way of Coastal Georgia staff information.
• View our financial information.
• Join us on Facebook at Facebook.com.
__________________________________________________
START BUILDING YOUR CAMPAIGN TEAM
A SUCCESSFUL CAMPAIGN BEGINS WITH A GREAT TEAM. RECRUIT PEOPLE WHO BELIEVE IN UNITED
WAY OF COASTAL GEORGIA AND WHO WILL INSPIRE OTHERS TO GET EXCITED ABOUT THE CAMPAIGN.
MAKE SURE TO INCLUDE EMPLOYEES FORM ALL AREAS AND LEVELS OF YOUR ORGANIZATION.
__________________________________________________
4|P a ge
TEN TIPS FOR A SUCCESSFUL CAMPAIGN
1. SECURE TOP-LEVEL MANAGEMENT SUPPORT
Support from top management can make your job easier and your campaign more successful. Find out
what resources are available and strive for the following commitments:
• Management will allow time for you to coordinate the campaign.
• Your CEO will write a letter endorsing the campaign.
• Management will speak at employee meetings and events.
• Time and budget will be allocated for campaign related activities and incentives.
• Your CEO will appoint a Senior Executive Campaign Chair.
• The company will provide a corporate gift or match employee giving, e.g. dollar-for-dollar.
• A separate meeting for senior management will be held to gain their support and support
leadership giving efforts.
2. RECRUIT A TEAM
Having others assist you with the campaign will make it fun and much easier for everyone involved. Here
are some tips for recruiting your committee:
• Make sure to include representation from all areas and levels of your organization. Assign roles
and responsibilities to each team member.
• Include a member of management on your committee to focus on Leadership giving.
• Recruit people who believe in United Way of Coastal Georgia and will help others get excited
about the campaign. Strive for a campaign volunteer ratio of 1 for every 10–20 employees.
• Recruit site coordinators from each department as well as remote locations to help implement
the strategy.
• Reach out to your United Way of Coastal Georgia Representative. He or she is there to help you
every step of the way. Let him or her know your limitations and come up with a plan together
to make it easier for you.
3. DEVELOP A CAMPAIGN PLAN
• Identify the culture of your company and choose strategies that will fit nicely within the
workplace environment.
• Review the strengths of past campaigns and establish a challenging campaign goal with your
CEO that focuses on growing this year’s effort.
• Look at participation levels in previous campaigns and set a participation goal.
• Make sure you included all your organization’s locations and account for employees working
various shifts, as well as part-time employees, retirees and labor unions.
5|P a geTEN TIPS FOR A SUCCESSFUL CAMPAIGN (Continued)
• Organize fundraisers to make a team-contribution to the United Way of Coastal Georgia
Community Fund. Schedule these fundraisers throughout the year to keep your organization’s
community engagement goal front and center.
4. ORGANIZE A LEADERSHIP GIVING PROGRAM
Leadership givers demonstrate their involvement and commitment with an annual gift of $1,000 or
more.
• Have a member of management recruit others for this program.
• Begin your Leadership campaign before the general campaign. Your Leadership donors’
participation and investment will help others inspire others to give.
• Develop your own company Leadership giving levels and internal recognition program.
5. PROMOTE YOUR CAMPAIGN
Educating your colleagues about the value of United Way of Coastal Georgia’s work is the best way to
gain their support for the campaign. Your United Way of Coastal Georgia Representative is an excellent
source for any materials and assistance you may need.
• Offer employees the opportunity to attend a tour at one of our partner agencies or participate
in a virtual tour.
• Utilize United Way of Coastal Georgia brochures, posters, banners and other materials and
merchandise.
• Use technological resources such as your company’s intranet, email and/or voicemail to pass
along information about United Way of Coastal Georgia to all employees.
• Use incentives and other forms of recognition to thank employees for their generosity.
• Incorporate opportunities for employees to volunteer and advocate on a year-round basis.
• Ask employees to provide their contact information, including name, phone number, mailing
address and email addresses when completing the contribution form so they can follow their
investments and stay involved all year long.
6. KICKOFF YOUR CAMPAIGN
A kickoff rally can help infuse some fun into your workplace campaign and help employees understand
the importance of participation. Be sure to include the following in your kickoff event:
• Use United Way of Coastal Georgia campaign videos, materials, emails, and/or letters from the
CEO/president to get the word out. Use your company’s intranet to provide information and
results.
6|P a geTEN TIPS FOR A SUCCESSFUL CAMPAIGN (Continued)
• Guest appearances by a United Way of Coastal Georgia speaker and/or a representative from a
partner agency.
• Employee testimonials.
• A direct “ask” for employees to make a United Way of Coastal Georgia contribution. Create and
distribute a company video starring your colleagues sharing their reasons for Living United in
prior campaigns.
7. MAKING THE ASK
Your knowledge, enthusiasm and commitment to supporting United Way of Coastal Georgia are key to
encouraging employee contributions. Sincerely communicating your commitment to supporting the
community through United Way of Coastal Georgia really does make a difference.
• Assign detailed roles and responsibilities that match managers and employees’ unique abilities
and influence.
• Assign site coordinators for each department and each remote location to implement a
successful campaign.
8. BUILD TEAMS THROUGH VOLUNTEERISM
Each year, United Way of Coastal Georgia partner agencies and other participating organizations design
hands-on projects for corporate volunteers. United Way of Coastal Georgia creates customized
experiences for groups of any size, on-site or off-site.
• Volunteering can build stronger and more effective teams. They boost employee morale while
helping others. Volunteering can help your organization develop leaders.
• United Way of Coastal Georgia has experience in working on custom projects with partner
agencies and organizations.
• Employees can volunteer at the workplace by conducting supply drives or in-house projects or in
the local community by serving meals, preparing taxes or completing other projects at local
locations.
• United Way of Coastal Georgia has many ideas and opportunities for engagement including
skills-based volunteering, family volunteering, community service, service learning and more.
• Simple ideas can turn into excellent engagement opportunities if you are flexible.
7|P a geTEN TIPS FOR A SUCCESSFUL CAMPAIGN (Continued)
9. WRAPPING UP THE CAMPAIGN
The Campaign Report Envelope (CRE) is completed by the Workplace Champion or that person’s
designee and submitted to United Way of Coastal Georgia as a summary and record of contributions
made. Completed contribution forms, checks and cash should be enclosed in the envelope.
• Please make sure all pledges forms are correctly completed, legible and signed prior to turning
in with the CRE.
• Make a copy of the original contribution form and send to your payroll department.
• Meet with your United Way of Coastal Georgia Representative and your payroll department
early in your campaign planning to determine your payment method and schedule.
• Send a notice to your employees when the first payment is made, letting them know their
contributions are going out into the community. This is a great opportunity to thank them again
for their support!
10. SAY THANK YOU!
Everyone likes to feel appreciated and acknowledged for their contribution. After the campaign has
concluded, it is important to thank everyone for their participation and for supporting our community
through United Way of Coastal Georgia.
• Conduct a special celebration with food and words of thanks from management. Remember to
invite retirees.
• Send a note or e-card letting each donor know how much the community appreciates his or her
gift.
8|P a geCAMPAIGN PLANNNG WORKSHEET
PHASE ONE (at least six weeks before kickoff) NOTES FOR FOLLOW UP
Meet with United Way of Coastal Georgia Representative
Obtain CEO endorsement and support
Recruit campaign team
Train team/assign tasks
Develop campaign plan:
Goal
Timetable
Publicity/Promotions
Leadership giving
General campaign events
Incentives
Reporting
PHASE TWO (at least four weeks before kickoff) NOTES FOR FOLLOW UP
Develop a Leadership Giving campaign
Secure management’s approval of plan
Plan and market the campaign kickoff
Schedule/announce campaign kickoff
Arrange member nonprofit speakers and tours
Send letter from top executive to all employees
PHASE THREE (in the final week before kickoff) NOTES FOR FOLLOW UP
Send reminder about kickoff meetings
Arrange for announcements at company meetings
Re-check food and beverage orders for expected turnout
KICKOFF
PHASE FOUR (one week after kickoff) NOTES FOR FOLLOW UP
Report progress to United Way of Coastal Georgia Representative
Send reminders to employees
PHASE FIVE (three weeks after kickoff) NOTES FOR FOLLOW UP
Host a thank you event
Send thank you notes in writing
Submit final results to United Way of Coastal Georgia
Representative
PHASE SIX (anytime throughout the year) NOTES FOR FOLLOW UP
Attend United Way of Coastal Georgia events
Participate in volunteer opportunities
Offer new hires the chance to give through payroll contribution
9|P a geMANAGING OBJECTIONS
Potential donors may have questions concerning United Way of Coastal Georgia or your workplace
campaign. Your sincerity and personal commitment are the best tools to use when responding to an
objection. Since most objections are based on misconceptions, respond with, “If that were not an issue
would you consider making a contribution?” By providing the correct information, you can usually
overcome the objection, which may lead to a contribution.
TIPS FOR MANAGING OBJECTIONS
LISTEN. Listen to what your potential contributor is saying or asking. Listening promotes openness and
acceptance.
ESTABLISH A RELATIONSHIP. Objections are not personal. Often, just talking to a person about why
giving is important and finding out what that person’s personal priorities are can ease the process.
DO NOT ARGUE. If you receive objections from some you are soliciting, do not argue.
ANSWER OBJECTIONS WITH FACTS. Say thank you. Regardless of the prospect’s response, always
leave with a smile and a thank you.
REMEMBER TO THINK LONG-TERM. Every question provides an opportunity to communicate how
United Way of Coastal Georgia is building a stronger community for everyone in the region. You may not
get the person to pledge this year, but you are planting the seeds for the future.
TALKING THROUCH COMMON OBJECTIONS
Here are some effective responses to common objections:
How is United Way of Coastal Georgia connected to United Ways in other cities?
Each United Way is an independent and self-governing organization tied to each other through the
desire to provide each of our communities with a chance at a better future. The money raised by United
Way of Coastal Georgia stays in Glynn and McIntosh counties.
Who decides where my contribution goes?
The Community Investment Committee, which consists of community volunteers from Glynn and
McIntosh counties, serves as the eyes and ears in deciding how to invest in our community. They
consider the needs of the community and the overall impact of the agencies when making their funding
recommendations.
10 | P a g eMANAGING OBJECTIONS (Continued)
I give directly to XYZ charity/organization. Why should I give to United Way of Coastal Georgia?
• United Way of Coastal Georgia adds value to your contribution by providing annual eligibility
requirements for nonprofits’ budgets and programs, ensuring that your gift is being used
effectively.
• United Way of Coastal Georgia’s annual campaign efforts give area nonprofit organizations a
reliable source of funding without having to allocate scarce resources to
solicit individual contributions. These organizations can count on United Way of Coastal Georgia
to cost-effectively promote and administer a single campaign that raises money for many causes
at once.
• While you may give to other worthy causes as well, view your United Way of Coastal Georgia gift
as a “gift to the community” because it supports a network of partner agencies with wide-
reaching impact throughout Glynn and McIntosh counties.
• When you contribute to United Way of Coastal Georgia directly, you are investing in targeted
solutions and programs within our community. You can also choose to contribute to United Way
of Coastal Georgia’s Community Impact Fund, which focuses on making a significant impact in
the areas of education, financial stability and health.
How do you know the money you give to united way of coastal Georgia is being used
effectively?
The United Way of Coastal Georgia considers itself as an investor and connector of the best agencies
within Glynn and McIntosh counties. Our Community Investment Committee and members of our board
of directors are involved in every step of our community investment plan.
I never use agency services. Why should I give?
The strength of a community is directly influenced by the health and well-being of its residents. Every
day, United Way-supported programs help people – including some who may be your friends and
neighbors – improve their lives. Your financial and volunteer support ensures that help is available for
someone who needs it now or in the future.
If I stop working for current employer, what happens to my payroll-contribution pledge?
Your pledge will not automatically be routed to your new place of employment or to your home. If you
do change jobs or are no longer working, please contact United Way of Coastal Georgia at (912) 265-
1850. At that time, you can decide whether you are able to fulfill your original pledge or adjust it. If you
11 | P a g eMANAGING OBJECTIONS (Continued)
have switched jobs and your current employer runs a United Way NCA campaign, it is possible to set up
a payroll contribution through the new employer.
My spouse gives for both of us, why should I give to United Way of Coastal Georgia?
Research indicates that donors perceive that one of the most significant benefits of personal giving is
the feeling of being part of a collective effort to solve problems and make a difference in their
community. Be a part of your workplace community by joining with fellow employees in the United Way
of Coastal Georgia effort.
I’m never going to use these services, so why should I give?
One in three people in the greater Washington area benefits from the services provided by United Way
of Coastal Georgia -supported partner agency. At one time or another, almost everyone has a health and
human service issue and may need help. Most likely, you or someone you know has used services
provided by United Way of Coastal Georgia partner agency such as the America’s Second Harvest, Boys
& Girls Club, Safe Harbor Children’s Center, The Salvation Army and many more.
Some of our employees and their families are on tight budgets; should we invite them to be
part of the campaign?
Yes, most people appreciate the opportunity to participate. Giving through payroll contribution is easy
and convenient. Payroll contribution allows everyone to participate by spreading the contribution over
time. This allows those on tight budgets to participate and be part of the solution. Even a small amount
per pay period makes a difference.
Does United Way fund the same agencies every year?
United Way of Coastal Georgia provides annual grants, not lifelong entitlements. The Community
Investment process is open to any agency that meets eligibility criteria for program funding. This allows
United Way to fund the best available programs to address the needs of the community. Grant funding
is made possible through united way’s diverse resource development efforts.
Can I designate my gift? I prefer to support one or two agencies directly.
Yes, donations over $250 may be designated to the Partner Agency of your choice. However, by
donating to the United Way Community Fund, your contribution supports all our partner agencies which
meet various human service needs to better the community.
12 | P a g eLEADERSHIP GIVING
The Leadership giving program is designed to encourage and recognize individuals in our community
who make gifts of $1,000 or more to the community through the annual United Way of Coastal Georgia
Campaign. Conducting a Leadership giving campaign is one of the best ways to increase the success and
impact of your company’s overall campaign. As an integral part of your workplace campaign, Leadership
giving allows your employees to make a meaningful difference and sets your organization apart as a
leader in our community.
STEPS FOR A SUCCESSFUL LEADERSHIP GIVING CAMPAIGN
GAIN CEO AND LEADERSHIP SUPPORT
• Ask the CEO to appoint a well-respected member of senior management who is already giving at
the Leadership level to lead your company’s Leadership campaign.
• Engage your CEO and senior management in leading, implementing and executing Leadership
giving.
• Meet with your management staff to help them understand the importance of Leadership
giving.
DEVELOP YOUR STRATEGY
• Develop a plan for meeting with potential donors. Determine what would be most appropriate
for your organization: CEO breakfast, luncheon, end of day of receptions or other methods that
work for your workplace.
• Secure leadership gifts early by holding a Leadership drive prior to the company-wide campaign
kickoff. This allows company leaders to set the pace for the campaign and lead by example.
• Set goals for Leadership giving, increase awareness, increase number of Leadership donors and
increase giving per capita.
ASK
• Invite a local nonprofit beneficiary to attend the event and share a personal story.
• The CEO should be present at the Leadership kickoff and ask colleagues for their personal
contributions.
• Promote Leadership giving throughout your employee campaign.
THANK ALL LEADERSHIP GIVERS
• The CEO and Leadership Giving Chair should send a personal thank you to all Leadership donor.
• All Leadership donors should be visibly recognized in order to encourage others.
13 | P a g eKICKOFF RALLY
DÉCOR FOR YOUR RALLY
• United Way of Coastal Georgia Posters
• LIVE UNITED balloons
• United Way of Coastal Georgia banners
• Contribution forms
• Brochures
• FamilyWize cards and information
• Annual reports
• Videos
• PowerPoint presentations
THE FLOW
• Welcome participants.
• Show the United Way of Coastal Georgia Workplace Campaign Video.
• Talk about fighting for the health, education and financial stability of every person in every
community. Invite your United Way of Coastal Georgia Representative.
• Promote volunteerism.
• Give a community Impact Report that addresses United Way of Coastal Georgia’s work in the
areas of health, education and financial stability.
• CEO endorsement.
• United Way of Coastal Georgia partner agency presentation.
• Tell the “How I LIVE UNITED” stories and share employee testimonials.
• Ask loyal contributors to stand.
• Thank Leadership givers.
• Make a direct ask to encourage employees to contribute to United Way of Coastal Georgia.
Provide contribution forms or if your company is hosting an electronic campaign, have
computers at the rally so people can sign up right there. Consider having special incentives for
those who do.
• Your United Way of Coastal Georgia Representative can recommend speakers for your rally
based on the interest of your workplace. For planning purposes, please allow two weeks to
schedule your speaker request. Since most speakers are doing numerous rallies throughout the
campaign, it is not always possible to ger the speaker you request. Please consider several
options in case your first choice is unavailable.
• Provide refreshments.
14 | P a g eFUN IDEAS FOR AN AWESOME IN-PERSON WORKPLACE
CAMPAIGN
CHILI COOK OFF
Employees cook their favorite recipe and enter it into a Chili Cook Off contest. A panel of “chili experts”
selects the Official Chili Champion. For a fun twist on this old favorite, try Red Beans & Rice or
Jambalaya!
PUMPKIN CARVING OR DECORATING CONTEST
Hold a pumpkin carving contest with entries carved or decorated individually or by group. Charge $5 to
enter and $1 to vote. Award prizes in various categories (i.e. Best traditional Pumpkin, Most Creative
Pumpkin, Best Team Effort, etc.)
UGLY LAMP
Have employees decorate a lamp and make it as ugly as possible. Employees will have to pay $5 to
move it to another co-worker’s desk.
FOOD & FUN
Sell ice cream floats, popcorn, hot cocoa, or desserts to employees.
CAKE WALK
Have employees bake cakes and hold a cake walk for a fee.
PIE IN THE FACE
Employees pay $5 for a pie to be thrown in the face of a person in management.
DUNKING BOOTH
Employees pay $5 to have a chance to dunk a person of management.
TEAM SPIRIT DAY
Have employees pay $5 to be able to wear their favorite sports team apparel.
JEANS DAY
Have employees pay $1 to be able to wear jeans to work for one day, $5 to wear jeans for a week.
POTLUCK LUNCHEON
Participating employees bring a hot dish, appetizer, salad, side, dessert, etc.
TAILGATE PARTY
Create a sports team party to coincide with football season. Hold the party in the parking lot. Serve hot
dogs, chips, soda, and play a game of flag football.
15 | P a g eFUN IDEAS FOR AN AWESOME IN-PERSON WORKPLACE
CAMPAIGN (Continued)
EMPLOYEE TRIVIA
Collect unusual facts about employees. Each staff member submits their guess. There is a $5 donation
per trivia sheet. Other themes could include music, organizational history, sports, etc.
SCHOOL PICUTRE CONTEST
Have employees submit yearbook pictures from when they were in school and play guess who, or vote
for best hair, best clothes, most school spirit, etc. Contestant pay a $5 entry fee, and participants pay $1
per guess. The winner of the contest receives a prize, while participants receive a chance to win a raffle
drawing (1 change per $1 guess).
SUPERHERO DAY
For this popular event, encourage employees to dress up as their favorite superhero for the day.
Participants pay $5 to complete; audience choice wins a prize.
“BIGGEST LOSER” CONTEST
Organize a “Biggest Loser” contest amount your employees over the course of the Campaign. The
individual and group with the highest weight loss percentage wins a prize. Participants pay a $20 fee to
enter the contest.
PUTT PUTT CONTEST
Design and set up your own wacky mini golf course within your office, lobby, work or other company
space. Charge each person to play and award a prize to the player with the highest and lowest scores.
PAPER AIRPLANE CONTEST
Charge a fee per piece of paper to make a plane and award the plane that flies the longest distance.
SHAVE THE BOSS
Have the CEO or management challenge the staff to raise a certain amount, if they meet that threshold,
they get to shave the head or face of that person.
SOFTBALL GAMES OR TOURNAMENTS
KICKBALL GAMES OR TOURNAMENTS
DODGEBALL GAMES OR TOURNAMENTS
16 | P a g eFUN IDEAS FOR AN AWESOME VIRTUAL WORKPLACE
CAMPAIGN
VIRTUAL “CHOPPED” CHALLENGE
People pay to participate, film themselves receiving their et of ingredients and film their process using
the specified ingredients to make a finished dish.
VIRTUAL GAME NIGHT
VIRTUAL WORKOUT CLASS
CRAFTERNOON
Lead an afternoon crafting class. Materials can be digital or than be delivered to employees in a
contactless manner.
ONLINE TUTORIALS
Have staff with a hidden talent or skill (ex. Language class, public speaking class, cooking class) teach the
rest of the group.
VIRTUAL BOOK CLUB
Employees donate what they would have spent on snacks/drinks for the in-person book club (this is also
great for team building).
AT HOME PAINTING PARTY
Employees paint a selected object or picture their individual chooses their own and has fun.
Virtual bingo
Create digital bingo cards at https://myfreebingocards.com which can be designed an pushed out to
individuals with a drawing each day. Winners receive a prize.
“APPLES AGAINST HUMANITY”
Send out an email to all staff with a work or phrase and people respond with their best .gif or meme that
summarizes the phrase. Winner receives a prize.
ZOOM COSTUME OR ROOM/OFFICE DECORATING CONTEST
TRIVIA OR RIDDLES VIA EMAIL
(Bonus for United Way themed trivia).
17 | P a g ePRIZES AND OTHER INCENTIVES
Many companies have demonstrated that it doesn’t take a lot of money to offer great prizes to reward
employees for participating in campaign events. Not every prize has to be huge – people just like to be
recognized.
HERE ARE SOME SUGGESTIONS
• Pizza party
• Paid time off
• Casual Fridays
• Call in “Well” Day
• Free hotel stays
• “Sleep in late” coupons
• Prime parking spaces
• Open soda and candy machines
• Free oil change
• Shares of company stock
• Beauty or barber shop coupons
• Popcorn breaks
• Gift certificates
• Gift cards
• Gas cards
• Coffee served at donor’s desk each morning
• Cocktail party or dinner at the CEO’s home or other site
• Ice cream breaks
• Corporate logo clothing and merchandise
• United Way logo clothing and merchandise
• Use of company car
• Arline tickets
• Lottery tickets
• Golf lessons
• Tickets to plays, sporting events or concerts
• Demerit reduction
United Way branded merchandise is available for you to purchase for your workplace campaign. If you
would like to place an order, please visit www.unitedwaystore.com and use the United Way of Coastal
Georgia identification code 12080 when ordering.
18 | P a g eEMPLOYEE CONTRIBUTIONS – MAKING THE ASK
People give to United Way of Coastal Georgia because they believe in what we do. Your knowledge,
enthusiasm and commitment to supporting United Way of Coastal Georgia are key to encouraging
employee pledges. Sincerely communicating your commitment to supporting the community through
United Way of Coastal Georgia really does make a difference.
BE PREPARED
If possible, team members should be assigned to speak with individual employees about a potential
contribution. Before beginning, each team member should prepare himself or herself by
• Showing commitment to United Way of Coastal Georgia by making or increasing his or her
contribution before asking co-workers to pledge themselves. It is much easier to ask others to
do what you have already done.
• Watching the campaign video.
• Reading or sharing testimonials from people who have been helped by United Way of Coastal
Georgia. Testimonials may be requested from your United Way of Coastal Georgia
Representative or can be found online at www.uwcga.org.
• Learning more about United Way of Coastal Georgia’s mission, vision and our impact in the
community.
FIVE STEPS TO A SUCCESSFUL ASK
Leaving contribution forms in employee’s mailboxes does not constitute an effective “ask.” Here are
steps to take when asking for employee contributions:
1. GET THE DONORS UNDIVIDED ATTENTION
• Consider catching the donor on a break, at a staff meeting or at an organized staff event and ask
him or her to consider participating in the campaign.
2. EXPLAIN THE PURPOSE OF UNITED WAY OF COASTAL GEORGIA AND WHY YOU SUPPORT
OUR MISSION
• Bring United Way of Coastal Georgia materials and be prepared to explain them.
• Share a personal story and/or provide United Way of Coastal Georgia facts and statistics.
19 | P a g eEMPLOYEE CONTRIBUTIONS – MAKING THE ASK (Continued)
3. ASK FOR A CONTRIBUTION
• For new donors, ask for a first-time gift.
• For previous donors, consider asking for a specific increase such as $5 more per week or pay
period.
4. ADDRESS CONCERNS AND QUESTIONS
• Know your materials, answer questions honestly – never guess. If you do not know the answer
to a question, let the donor know you will find out and let them know, then follow up with your
United Way of Coastal Georgia Representative.
• Recognize some donors have real concerns; people have a right to feel good about their gift. If
any of your colleagues would like to contact your United Way of Coastal Georgia Representative
directly with questions, please encourage them to do so. We are here to support you and your
campaign.
5. SAY THANK YOU
• Regardless of what the donor decides, thank him or her for their time.
• People like to know their gift of time or financial support is appreciated.
20 | P a g eCOMPLETING THE CAMPAIGN CONTIBUTION FORM
The Campaign Contribution Form is completed by all donors and submitted to the Workplace Champion.
It is important that the forms be completed entirely, is legible and that the financial information is
accurate. A fully completed form allows United Way of Coastal Georgia to thank the donor directly and
keep them updated and involved throughout the year.
SECTION 1 – MY INFORMATION
• Enter the workplace name – this helps us track your campaign year over year. It may be helpful
to request HR provide labels with this information and apply that label directly on the
contribution form.
• Enter the department name – this may be helpful to your company when tracking for incentives
or making goal decisions for the next campaign.
• Select the donors title
• Enter first and last name
• Enter home mailing address including street address, city, state and zip
• Enter preferred email address – this is used to communicate throughout the year to keep
donors updated and let them know how their dollars are impacting Glynn & McIntosh counties.
• Enter phone number – this allows United Way of Coastal Georgia staff to contact the donor if
any additional information is needed to ensure the donors gift intent is met.
SECTION 2 – MY UNITED WAY INVESTMENT
Gift Type
• One Time Contribution – these contributions may be made in the form of cash or check. Please
include the cash or check in the Campaign Report Envelope with the contribution form.
• Credit Card Payment – credit card payments may be made online at www.uwcga.org. Please let
your employees know that they can indicate this payment on the pledge form and United Way
of Coastal Georgia staff will ensure that the gift is credited to the appropriate campaign.
• Payroll Deduction – donors who select payroll deduction may choose to donate from one pay
period or all pay periods for the year or what they want in between.
• Fair Share – fair share donors donate one hours pay per month for twelve months.
Gift Selection
• Direct my total investment to the Community Fund – an undesignated gift to the Community
Fund takes advantage of United Way of Coastal Georgia’s thorough, research-based program
selection that gets the money to the issues and areas that need it most. This allows donors to
help the most people and to do the most good in Glynn & McIntosh counties.
• Education – helping youth achieve their potential
21 | P a g eCOMPLETING THE CAMPAIGN CONTIBUTION FORM
(Continued)
• Health – improving health, safety and wellness of families and individuals.
• Income – meeting the basic needs and enhancing the ability to become self-sufficient
• Partner Agency – donors may designate gifts of $250 or more to the Partner Agency of their
choice. Agencies available for designations are listed on the bottom on the contribution form.
SECTION 3 – MY SIGNATURE
Please have donors sign and date the form prior to making copies.
PARTNER AGENCIES
This is the current list of United Way of Coastal Georgia partner agencies. United Way of Coastal
Georgia provides annual grants, not lifelong entitlements. The Community Investment process is open to
any agency that meets eligibility criteria for program funding. This allows United Way to fund the best
available programs to address the needs of the community.
CONFIDENTIALITY
We respect the privacy of our donors and do not rent, trade, or sell personal information. Information
provided by donors is used only to properly credit their contribution and communicate about United
Way of Coastal Georgia and related program information.
TAX DEDUCTIBLE GIFTS
Gifts of $250 or more will receive an acknowledgement letter from United Way of Coastal Georgia,
whether through a one-time gift or payroll deduction.
One-time Gifts
A copy of the cancelled check and the acknowledgement together act as evidence of a donation for
purpose of a tax return.
Payroll Deduction
Those contributing through payroll deduction may keep a copy of the signed pledge form and maintain
their last pay stub of the tax year or form W-2 from the employer that summarizes the amount withheld
for United Way of Coastal Georgia during the year.
Please see the sample contribution form on the following page.
22 | P a g eCOMPLETING THE CAMPAIGN CONTIBUTION FORM
(Continued)
23 | P a g eCOMPLETING THE CAMPAIGN REPORT ENVELOPE (CRE)
The Campaign Report Envelope (CRE) is completed by the Workplace Champion or that person’s
designee and submitted to United Way of Coastal Georgia as a summary and record of contributions
made. Completed contribution forms, cash and checks should be enclosed in the envelope. Please
include contribution forms for all types of gifts.
Interim, partial reports submitted to United Way of Coastal Georgia prior to the end of the campaign
makes it easier to keep records and track progress.
SECTION A – ORGANIZATION/COMPANY INFORMATION
• Enter your company name or special event name.
• Enter your company address.
• Enter your CEO’s name.
• Enter total number of employees.
• Enter number of union employees.
• Enter your organization phone numbers.
• Enter Workplace Champion names.
• Enter Workplace Champion emails.
• Enter Workplace Champion phone numbers.
SECTION B – CAMPAIGN RESULTS – EMPLOYEE AND CORPORATE CONTRIBUTION SUMMARY
• Tally number of donors giving by payroll deduction.
• Please indicate whether this report is partial (you expect more contributions); or final.
• If you have additional funds raised in a special event or additional contributions received after
the close of the campaign or when a new hire contributes please complete the CRE and indicate
that it is an additional CRE.
Please see the sample Campaign Report Envelope on the following page.
24 | P a g eCOMPLETING CAMPAIGN REPORT ENVELOPE (CRE)
(Continued)
25 | P a g ePUT CONTRIBUTIONS INTO ACTION – YOUR PAYMENT
SCHEDULE
Following are some best practices for getting your contributions into the community in a timely and
efficient manner:
• Meet with your United Way of Coastal Georgia Representative and your payroll department
early in your campaign to determine your payment strategy and schedule.
• Be sure to remit any paid-in-full donations, cash and checks with your contribution forms in your
Campaign Report Envelope (CRE).
• Continuing payroll contribution payments should be remitted on a monthly basis (smaller
campaigns could consider a quarterly schedule). Ongoing payments should be remitted to:
United Way of Coastal Georgia
P.O. Box 877
Brunswick, GA 31521
• The most common payroll contribution period usually runs from January 1 through December
31. Some companies use their fiscal year as their schedule for payroll contributions. United
Way of Coastal Georgia does not set your payroll schedule; it is a company decision.
• United Way of Coastal Georgia remits all employee donations to partner agencies on a monthly
basis. For other questions, please contact your United Way Representative.
• Send a notice to your employees when the first payment is made, letting them know their
contributions are going out into the community. This is a great opportunity to thank them again
for their support.
WHEN YOUR CAMPAIGN IS COMPLETED
A. Collect all contribution forms. You can send out a reminder email, designate solicitors on your
team to ask every person individually to turn in a form or create a special incentive for
contribution forms turned in by a certain date.
B. Count the number of donors and the amount raised in each of the following categories: cash,
check, online payment and payroll deductions.
C. Return United Way of Coastal Georgia contribution forms along with the campaign report
envelope (CRE) to the address below or call (912) 265-1850 to schedule delivery or pick up.
Please do not submit by mail. If you choose to deliver, please deliver to:
United Way of Coastal Georgia
3400 Parkwood Drive, Suite A 2nd Floor
Brunswick, GA 31520
26 | P a g ePUT CONTRIBUTIONS INTO ACTION – YOUR PAYMENT
SCHEDULE (Continued)
D. Call your United Way of Coastal Georgia Representative to share results of your campaign
efforts. Keep in mind that once your CRE is received, it goes through an auditing process and
United Way of Coastal Georgia staff may follow up with questions. If people turn in their
contribution forms after you’ve sent your envelope, please arrange pick up or deliver additional
contribution forms in a CRE to the United Way of Coastal Georgia office at the above address.
Contact your United Way of Coastal Georgia Representative if you have any questions.
27 | P a g eBUILD STRONG TEAMS THROUGH WORKPLACE
VOLUNTEERISM
Each year, United Way’s network of partner agencies and other participating organizations design
hands-on projects for corporate volunteers. By participating, volunteers gain a deeper understanding of
our coastal Georgia’s social service community and the work that United Way of Coastal Georgia and
local nonprofits do every day of the year.
GROUP BENEFITS
• Build stronger and more effective teams.
• Boost employee morale and commitment.
• Help others through hands on experience.
• Develop future leaders with new areas of expertise.
• Employees see how agencies use campaign dollars in our community.
WHY VOLUNEER WITH UNITED WAY OF COASTAL GEORGIA
• We are experienced in developing custom projects.
• We are a one-stop shop connecting your team to what matters to you.
• We make it easy and fun to volunteer.
VCOLUNTEER IN OUR COMMUNITY
• Serve meals, tutor or read to children, paint buildings, build book houses, lead workshops, serve
as a mentor and more.
• Clean, organize, repair, expand and care for gardens and beautify facilities for United Way of
Coastal Georgia partner agencies.
• Play board games with older adults, create care kits, be a classroom assistant, conduct mock
interviews, pack and distribute food, and more.
VOLUNTEER AT YOUR WORKPLACE OR AN OUTSIDE FACILITY
• Coordinate a supply collection drive for requested items, school supplies, hygiene items, food,
clothing, toys) for children, men, women, veterans and people experiencing homelessness.
• Host a kit packing party.
• Organize a sandwich-making, trail mix or snack pack assembly line and include encouraging
notes or sort pack and distribute food.
28 | P a g eBUILD STRONG TEAMS THROUGH WORKPLACE
VOLUNTEERISM (Continued)
IDEAS FOR ENGAGEMENT
• Special Volunteer Days – MLK Day of Service, National Volunteer Week, Earth Day, Day of
Remembrance, Veteran’s Day.
• Hands-on volunteering
• Skills Based Volunteering – financial, legal, marketing, graphic design, medical, etc.
• Family volunteering – food pantry, gardening, meal packing, smoke education/awareness, etc.
WHAT WE HAVE LEARNED
• You have what you need – START THERE.
• Simple ideas can turn into greater engagement opportunities.
• Be flexible (PLAN – EXECUTE – EVALUATE – IMPROVE – EXECUTE AGAIN).
• Companies have employees with different desires – consider those needs.
• Think beyond the campaign/ think year-long engagement.
• Complete a project based on the specific needs of the agency and interests of the company.
WHAT IS IMPORTANT TO LEADERS
• Employees connect to company’s signature volunteer event/program.
• Employees choose the cause.
• Employees connect with peers around causes.
• Support for employees.
• Year-round giving.
• Measuring ROI.
GETTING STARTED – PLAN FOR SUCCESS
• Get management support.
• Contact the United Way of Coastal Georgia Volunteer Center at (912) 265-1850.
• Include others in the planning.
• Create a plan together.
• Devise communications strategies.
• Build in opportunities for reflection and learning.
• Thank and recognize employees that volunteer.
• Celebrate success.
29 | P a g eBUILD STRONG TEAMS THROUGH WORKPLACE
VOLUNTEERISM (Continued)
HOW TO ORGANIZE YOUR WORKPLACE VOLUNTEER EVENT
A. SUBMIT YOUR REQUEST
• Contact the United Way of Coastal Georgia Volunteer Center at (912) 265-1850.
• Our team handles each request with quality customer service.
• Be sure to submit your request a minimum of 4 – 6 weeks before your desired project date(s).
• Please allow at least 8 weeks of planning for multiple projects or large-scale events.
B. CONFIRM
Once our staff matches you with an activity, we will coordinate with you and the appropriate
community-based partner(s) to develop and confirm the project – we are your liaison throughout the
experience to ensure your volunteer day is well organized and enjoyable for all and successful
C. RECRUIT
Assign a company team leader to communicate volunteer assignments, logistics, details about the
projects including clothing recommendations, directors, etc. to employees. Be sure to recruit the
number of volunteers needed for your projects.
D. COMPLETE YOUR PROJECT(S)
Have fun with your colleagues while giving back in Glynn & McIntosh counties. A debrief will be
scheduled to share feedback.
INFORMATION TO CONSIDER WHEN PLANNING AN EVENT
• Group Data – tell us about you and/or your team.
• Project Data – budget, expected number of volunteers, minimum volunteer age, focus area,
company address/location, maximum distance (in miles) from company to venue.
• Event Detail – date selections including start time and end time.
• Primary Event Lead – first name, last name, company name, email, phone number, address.
30 | P a g eUNITED WAY OF COASTAL GEORGIA PROGRAMS AND
SERVICES
COMMUNITY SERVICES
VOLUNTEER CENTER
The United Way of Coastal Georgia Volunteer Center exists to foster and develop volunteerism in the
local community as a whole. In general, we promote volunteerism, build local capacity for effective
volunteerism, provide leadership on issues relating to volunteerism and connect people with
opportunities to serve.
RESOURCE LINE (FORMERLY 2-1-1)
United Way of Coastal Georgia operates a free and confidential service that helps people in Glynn and
McIntosh Counties find the local resources they need. The service is in the Brunswick offices of United
Way and staffed by United Way employees.
FAMILYWIZE PARTNERSHIP
The United Way of Coastal Georgia and the FamilyWize Community Service Partnership are improving
access to affordable prescription medications through a free, easy-to-use prescription discount
card. The card gives individuals and families access to discounts on prescription drugs, allowing them to
save an average of around 40 percent on their medications. The FamilyWize program is free, has no
eligibility requirements, and provides access to medications at an affordable cost. For additional
information or to request cards for some or all employees, please contact your United Way of Coastal
Georgia Representative.
HURRICANE RECOVERY (VOAD: VOLUNTARY ORGANIZATIONS ACTIVE IN DISASTERS)
United Way of Coastal Georgia collaborates with Voluntary Organizations Active in Disasters (VOAD) of
Coastal Georgia. VOAD of Coastal Georgia was formed in response to Hurricane Irma to address the
long-term recovery needs in Glynn and McIntosh counties. In the weeks following Irma, several local
organizations came together to create a collaborative of agencies with two main purposes - 1) to plan
and prepare for future disasters; and 2) to address the continuing unmet needs within our community.
In the months following Hurricane Irma, VOAD of Coastal Georgia has increased in organizational
capacity and structure, responded to hurricane-related unmet needs, and continuously strived to grow
in community awareness and diversity of member organizations.
PARTNER AGENCY SERVICES
COMMUNITY INVESTMENT PROGRAM
United Way of Coastal Georgia plans and implements an annual volunteer-driven grants process to local
nonprofit organizations. Staff and committee leadership consult with local organizations and provide
training for the grant process. Volunteers read and score proposals, review agency financials,
participate in agency site visits, express comments and concerns for agencies, build agency
relationships, and prepare funding recommendations to the United Way Board of Directors. The funds
for the Community Investment Program are raised through the annual United Way Campaign and final
approval of the grant recommendations are made by the United Way Board of Directors.
31 | P a g eEMERGENCY FOOD AND SHELTER NATIONAL BOARD PROGRAM (EFSP)
United Way of Coastal Georgia staffs the EFSP Board and administers the distribution of federal funds to
local nonprofit agencies. EFSP funds are intended to respond to the changing local hunger/homeless
needs. (This is not a disaster response program.)
COMMUNITY PROGRAMS
COMMUNITY LEADERSHIP COUNCIL
The United Way of Coastal Georgia coordinates a Community Leadership Council (CLC) to enhance
leadership skills and increase diverse volunteer participation in local nonprofit agencies. The program
aims to identify, recruit, and place diverse leaders into nonprofit board and leadership positions
throughout Coastal Georgia.
32 | P a g eSAY THANK YOU
After the conclusion of the campaign, it is very important to thank all employees who helped make your
campaign a success. People want to feel appreciated when they have done something positive. Here are
some suggested ways to thank your participating co-workers.
LIVE UNITED BALLOONS OR FLOWERS
Surprise each contributor on the last day of the campaign. Place a balloon or flower at each donor’s
desk, work location or break area.
LIVE UNITED THANK YOU SACK LUNCH
Order LIVE UNITED sack lunches for every contributor. Include a thank you note from your CEO or
include thank you drawings.
UNITED WAY OF COASTAL GEORGIA MERCHANDISE
Give t-shirts, pens, note pads, cups or other merchandise with the United Way logo on them. United
Way branded merchandise is available for you to purchase for your workplace campaign. If you would
like to place an order, please visit www.unitedwaystore.com and use the United Way of Coastal Georgia
identification code 12080 when ordering.
SCOOPING UP SUCCESS
An ice cream social is a great way to celebrate a successful campaign. Have management scoop up the
ice cream and personally thank each employee.
WAFFLE AND/OR PANCAKE BREAKFAST
Have management serve up breakfast for everyone who contributed.
BARBECUE OR PIZZA PARTY
Invite employees to a company-wide lunch. Have executives cook or serve.
POPCORN BREAK
Invite employees to relax on their break and enjoy popcorn. Have executives prepare and serve.
CANDY GRAM
Distribute candy bard to each participant with a thank you message attached.
CHIP IN FOR UNITED WAY
Place chocolate chip cookies on every contributor’s desk with a note thanking each one for chipping in
for United Way of Coastal Georgia.
YOU’RE A LIFESAVER
Prepare baggies of life savers candy with a note that says you’re a life saver and thanking them for their
contribution.
KEEP IN TOUCH
Be sure to let your coworkers know how to stay engaged with United Way of Coastal Georgia impact
throughout the year. They can sign up for regular email updates at www.uwcga.org.
33 | P a g eThank you
for making an IMPACT.
United Way of Coastal Georgia, Inc.
P.O. Box 877
Brunswick, GA 31521
Phone: 912-265-1850
Fax: 912-265-1855
www.uwcga.org
34 | P a g eYou can also read
