Worcestershire Commercial Property Market Report 2021

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Worcestershire Commercial Property Market Report 2021
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Worcestershire Commercial Property
Market Report 2021
Worcestershire Commercial Property Market Report 2021
Worcestershire Commercial Property Market Report 2021
Worcestershire Commercial Property
Market Report 2021

                                          What can I say? A year like no other and one that most people would want to forget!

                                          As a business owner, I can remember the fear and dread of sitting all the staff down
                                          in March 2020 telling them to go home and stay safe. The commercial agency
                                          world ground to a halt, but, as we came out of the first lockdown, we saw signs of
                                          the market recovering with transactions completing across all sectors, including the
                                          severely affected office market. While the office and industrial property market in
                                          the UK’s largest cities was severely impacted, the picture was not as bleak here in
                                          Worcestershire during 2020, a theme reflected in this year’s Report.

John Dillon                               This year we have collaborated with the Worcestershire Local Enterprise Partnership
Managing Director,                        to bring you this report. Their insight into how businesses’ mentality and requirements
GJS Dillon                                shifted during 2020 has proved invaluable and I would like to thank them for their
                                          contribution.

                                          I could not finish without praising my wonderful, dedicated and loyal team here at
                                          GJS Dillon. The phrase “you know who your friends are in times of adversity” could
                                          not be more relevant.

                                          We have stayed together as a team and like most businesses, we now feel that
                                          if we can get through the COVID year together, we can get through anything
                                          – thank you Team GJS Dillon!

Top 5 take-aways

1          Recovery from COVID-19
           pandemic underway
                                                                                                4          Average deal size for
                                                                                                           offices remains stable
                                                                                                           with less downsizing
           Office take-up recovering
2          but availability increasing
                                                                                                           than expected

                                                                                                5          Lack of freehold

3          Worcestershire’s central
           location leads to resilient
                                                                                                           opportunities led to
                                                                                                           capital growth in all
           industrial market                                                                               sectors and submarkets

© GJS Dillon 2021
Details of GJS Dillon can be viewed on our website www.gjsdillon.co.uk. This document is for general information purposes only. The information in it is believed to be correct and was
obtained from the Worcestershire LEP in March 2021. The opinions detailed within constitute our judgement as of this date but are subject to change. Reliance should not be placed
upon the information, forecasts and opinions set out herein for the purpose of any particular transaction, and no responsibility or liability is accepted by GJS Dillon for any direct,
indirect or consequential loss of damage which may result from any such reliance or other use thereof. All rights reserved. No part of this publication may be transmitted or reproduced
in any material form by any means, electronic, recording, mechanical, photocopying or otherwise, or stored in any information storage or retrieval system of any nature, without
the prior written permission of the copyright holder, except in accordance with the provisions of the Copyright Designs and Patents Act 1988. Designed by The Magic Tractor. Enjoy!
Worcestershire Commercial Property Market Report 2021
Making Worcestershire a Connected,
Creative, Dynamic Economy For All

Getting Building Fund to Boost Economic Growth
Worcestershire is a county which has an enticing offer            These are shovel-ready infrastructure projects designed
for those looking to get the best of urban and rural life.        to boost economic growth and fuel local recovery
                                                                  and jobs as part of the £900m Government’s Getting
The Worcestershire Local Enterprise Partnership                   Building Fund, announced in Summer 2020.
(LEP) works closely with various partners across the
county to deliver and promote various projects and                The LEP secured a phenomenal £12m allocation
programmes which are helping to create their vision -             for Worcestershire to improve the County’s digital &
“A connected, creative, dynamic economy for all.”                 physical infrastructure and connectivity; environmental
                                                                  sustainability and decarbonisation agenda and increase
A focus on some of the Worcestershire LEP’s work has              opportunities for business growth. This investment will also
been on supporting businesses with property availability          attract a further £30m of public sector match funding and
                             across the county. The               is set to deliver a welcome boost to the local economy.
                             Worcestershire LEP have
                             been leading work on                 To find out more about the Worcestershire Getting
                             the county’s Getting                 Building Fund, visit the Worcestershire LEP’s website
                             Building Fund projects.              www.wlep.co.uk/current-projects/getting-building-fund

    3 Examples of Projects Being                                  Malvern Technology Park
    Supported Across The County                                   The ambition for Malvern Technology Park is to create a
                                                                  knowledge and innovation based, sustainable business
                                                                  environment, of regional and international reach &
    Vale Business Park Expansion                                  merit, to attract inward investment and provide capacity
                                                                  for maturing incumbent companies to expand locally.
    Back in 2020, GJS Dillon’s Worcestershire Commercial          In turn this will further support the growth potential of
    Property Market Report identified a shortage of               Worcestershire’s Cyber, IT and Defence target sector and
    commercial property suitable for small to medium              retain high value jobs locally.
    enterprises (SME) and the requirement for new
    development (sub 25,000 sq ft) to support this market.
                                                                  Rural Gigabit Connectivity
    The Vale Park Expansion project will support the growth       Alongside the needs of infrastructure, there is a growing
    potential of between 7-10 small to medium businesses,         need for digital connectivity across the county. This local
    through the delivery of 10 industrial starter units on land   project through the Getting Building Fund will improve digital
    owned by Wychavon District Council and help fill the          connectivity for Worcestershire’s rural and hard to reach
    identified gap in the market for small-medium scale           communities and businesses and help meet the Government’s
    quality commercial space.                                     target of 85% Gigabit capable broadband by 2025.

4
Worcestershire Commercial Property Market Report 2021
For more information visit www.wlep.co.uk

                                                                                       Inspiring Young
    Worcestershire’s Commercial                                                        People’s Career
    Technology Accelerator                                                             Options
                                                                                       Alongside the developments through
    With developments to the Malvern Technology Park mentioned                         the Getting Building Fund programme,
    earlier, technology and encouraging innovation within business is                  the Worcestershire LEP continues to
    another ambition of the Worcestershire LEP’s. To lead this forward,                deliver projects to ensure Worcestershire
    BetaDen, Worcestershire’s Commercial Technology Accelerator, is                    is an attractive place for businesses.
    based at the Malvern Hills Science Park and is successful supporting               One aim is to inspire and inform young
                                           cohorts of businesses to                    people about the variety of career
                                           develop their technology                    options available within the county.
                                           products and services,
                                                                                       To support this ambition, the
                                           accelerating them to
                                                                                       Worcestershire LEP and Worcestershire
                                           being market ready.
                                                                                       County Council have launched the
                                                                                       Worcestershire Jobs website. This
    The BetaDen team have successfully worked with 3 cohorts of                        new website simplifies the process of
    businesses and have supported them to take their products                          searching for jobs, training courses
    to market with landmark contract wins for these businesses                         and further educational routes and
    from the likes of HS2, the NHS, Amazon and Royal Mail.                             apprenticeships by listing them
                                                                                       all in one easy to use place.
    BetaDen is also co-located with Worcestershire’s Commercial
    5G Test Bed, offering members of their cohorts’ access                             Gone are the days of trawling across
    to develop their products on 5G technology.                                        multiple job websites, Worcestershire
                                                                                       Jobs collates all the local job
                                                                                       information and lists it in one place.
    The 5G testbed service for business offers a variety of
                                                                                       Users can even filter the results based
    potential entry points and customer journeys for small,
                                                                                       on their interests or key skills.
    medium and large businesses to ensure that the technology
    can be best utilised to enable businesses to grow.

    If you’d like to discover more about the 5G testbed and how it could
    be used with your business, visit the Worcestershire LEP website
    www.wlep.co.uk/current-projects/worcestershire-5g
                                                                                       Discover more about Worcestershire
                                                                                       Jobs and the LEP’s Skills programmes by
    To find out more about BetaDen, visit www.beta-den.com
                                                                                       visiting www.wlep.co.uk/current-projects/
                                                                                       employment-skills

The County’s Business Champions
Worcestershire has plenty to offer          starting a business, to growing, running   Worcestershire Business Central are also
businesses and alongside the packages       or even funding a business. The team       able to help businesses with finding a
mentioned, businesses in the county are     are your business champion, working        new premise in Worcestershire, working
also supported by the county’s Growth       extensively to support Worcestershire      alongside various partners across
Hub, Worcestershire Business Central.       businesses with delivering support         the county, including GJS Dillon.
                                            programmes and promoting grant
The Worcestershire Business Central team    funding as well as much more, all
are on hand to help businesses of any       to ensure businesses are given the
size with support they may need from        support they need to help them grow.

Find out more about how your business could be supported by Worcestershire Business Central visit www.business-central.co.uk

                                                                                                                                  5
Worcestershire Commercial Property Market Report 2021
A PASSION
FOR PEOPLE
Worcestershire Commercial Property Market Report 2021
A PASSION
FOR PEOPLE
Worcestershire Commercial Property Market Report 2021
Office Sub-Markets 2020

                            Total Take-Up          Vacancy   Avg. Deal Size
                                      (ft2)           Rate             (ft2)

    Bromsgrove                 23,110               3.3%           1,216

    Malvern Hills              10,940               5.2%           2,188

    Redditch                   24,255               3.0%           2,695

    Worcester                  49,507               1.3%           1,904

    Wychavon                   28,685               3.6%           2,207

    Wyre Forest                18,704               1.0%           2,672

                                                        Birmingham

                                                      M5

                    Wyre Forest
                                                                   M42
                                              Bromsgrove

                                               Redditch

                        Worcester

                                               Wychavon
                        Malvern
                         Hills

                                                                        London

    Cardiff       M50
                                              M5

                         Bristol

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Worcestershire Commercial Property Market Report 2021
Bromsgrove                                                                             Office

                                                                                                                                          Bromsgrove
 23,110                           3.3                     1,216                          -35                      18.24
   Total Take-up (ft2)                                                                  Avg. Deal Size vs.       2020 Headline Rent
                               Vacancy Rate (%)         Average Deal Size (ft2)
  Freehold and leasehold                                                                10 Year Average                 (£ per ft2)

            Total Take-up                                 Vacancy Rate                                   Headline Rent
                 (000 ft2)                                         (%)                                        (£ per ft2)

                           As office occupiers migrate out of Birmingham city
                           centre as a result of the COVID pandemic, Bromsgrove’s
                           popularity as an office location has increased.

Demand                                         Supply                                         Rental and Capital Values
Demand for offices in Bromsgrove has           Businesses which may have occupied             Headline rents in Bromsgrove have
remained resilient as the route out of         a whole building prior to the start of         unsurprisingly plateaued following the
the pandemic has been made clear.              the pandemic are now changing the              previous three year upwards trajectory,
With the lowest average deal size in           way they use their office space, with a        however the stats should be reviewed
the county, the small floor plates that        lot of single floors within office buildings   with caution as there have been so
can be found on the business parks             becoming readily available. This type of       few deals that have been undertaken
have attracted companies looking to            accommodation is normally of a good            within the district’s Grade A market.
downsize or retain a skeleton of office-       standard having been well maintained           They still remain the highest within
based staff whilst others work remotely.       by the previous occupier, who is more          the county, reflective of the district’s
                                               often than not the building owner              geographical location, its proximity to
Occupiers moving out of Birmingham             themselves simply reducing down the            the M5 & M42 motorway junctions and
have also appreciated Bromsgrove’s             office space that they require for their       the high number of small office suites in
connectivity, which is within easy             own business.                                  the area.
commuting distance for staff, whilst also
being cost effective for the business owner.

Outlook
Transaction volumes have remained the most resilient within the county over the past 12 months,
reflective of Bromsgrove’s proximity to Birmingham conurbation and the desire for some office
occupiers to move out of the city centre. In line with the trend of downsizing and the area’s strong
SME business base, we think that small office suites will remain popular for some time to come.

                                                                                                                                          9
Worcestershire Commercial Property Market Report 2021
Office                                                              Malvern Hills
 Malvern Hills

                  10,940                          5.2                  2,188                             -7                   14.89
                    Total Take-up (ft2)                                                             Avg. Deal Size vs.       2020 Headline Rent
                                                Vacancy Rate (%)      Average Deal Size (ft2)
                   Freehold and leasehold                                                           10 Year Average                 (£ per ft2)

                            Total Take-up                              Vacancy Rate                                  Headline Rent
                                  (000 ft2)                                     (%)                                       (£ per ft2)

                                              The Malvern Hills district remained the most consistent
                                              market in comparison to previous years’ performance
                                              as its position as a tech hub remains unique within
                                              Worcestershire and the wider West Midlands.

                 Demand                                      Supply                                       Rental and Capital Values
                 With the second smallest amount of          Vacancy rates have remained the most         Average market rents have followed
                 total stock in Worcestershire, Malvern      stable out of all the districts, however     the trend of 2019 by decreasing, which
                 Hills district’s performance on lettings    this figure remains inflated by the          is a result of a handful of large lettings
                 has been limited, with one being over       Bernard Lovell Building – 64,312 sq ft of    of dated office accommodation.
                 5,000 sq ft to a healthcare operator in     office space on Malvern Technology           Headline rents have increased slightly
                 Martley. This led to the average deal       Park that is available to lease.             which shows the requirement in the
                 size being 20% higher than the 10 year                                                   area for quality space.
                 average. This is set to change as the       The supply pipeline (current availability
                 next phase of the Malvern Hills Science     vs. take-up) has increased, which            The average sales rate improved slightly
                 Park is developed, along with the final     is reflective of the new planned             on the previous year, as the year prior
                 building at Enigma Science Park, which      developments mentioned above.                was dominated by the sale of two large
                 will increase the overall stock level of    This high quality space remains much         existing office buildings around Spring
                 office accommodation in the area.           needed to attract tech occupiers.            Lane and Grovewood Road.

                 Outlook
                 Whilst the Malvern Hills district may not benefit from the connectivity of other districts, it does benefit
                 from being situated in an attractive location adjacent to Herefordshire and the Malvern Hills.
                 As companies’ requirements shift towards creating employment spaces their staff enjoy working in,
                 we think the area will start to attract companies outside of those in the tech centre.

          10
Redditch                                                                          Office

                                                                                                                                     Redditch
 24,255                            3                 2,695                         +31 11.68
   Total Take-up (ft2)                                                            Avg. Deal Size vs.      2020 Headline Rent
                              Vacancy Rate (%)      Average Deal Size (ft2)
  Freehold and leasehold                                                          10 Year Average                (£ per ft2)

           Total Take-up                             Vacancy Rate                                  Headline Rent
                 (000 ft2)                                    (%)                                      (£ per ft2)

                           Quality open floor plates remain popular with occupiers
                           relocating from Birmingham and the M42 corridor,
                           leading to the largest average deal size in the county.

Demand                                     Supply                                       Rental and Capital Values
Boasting high levels of quality open       There remains a critically low amount        Headline rental levels increased on
plan space led to the largest average      of freehold space available within the       the year prior, perhaps owing to the
deal size in the county at 2,695 sq ft,    Redditch submarket, something which          increased competition for good quality,
an increase of 31% on the previous         has changed during the pandemic.             low maintenance and therefore long-
year. The district also has much larger    This has created a further struggle for      term cost-effective space.
floor plates which will be in demand       owner occupiers who face competition
from national occupiers as they look to    from the investment market, which is still   The average sales rate is amongst
downsize yet remain in well-connected      particularly active within Redditch.         the highest in the county as owner
space.                                                                                  occupiers compete against the
                                           A shortage of supply of modern office        investment market. As the investment
                                           accommodation has caused the                 market recovers from the pandemic this
                                           disparity between headline and average       may lead to a positive shift in favour of
                                           rents to decrease to almost nothing.         owner occupiers.

Outlook
As the draw of city centre offices lessens, Redditch is well positioned to take advantage of
capturing medium to large sized businesses looking to relocate to a cost-effective business centre.
Consideration must still be given to the freehold market which has struggled against the investment
market in recent years.

                                                                                                                                    11
Office                                                         Worcester
 Worcester

              49,507                         1.3                   1,904                          -14                     15.61
                Total Take-up (ft2)                                                              Avg. Deal Size vs.      2020 Headline Rent
                                           Vacancy Rate (%)      Average Deal Size (ft2)
               Freehold and leasehold                                                            10 Year Average                (£ per ft2)

                        Total Take-up                              Vacancy Rate                                   Headline Rent
                              (000 ft2)                                     (%)                                       (£ per ft2)

                                        Worcester remains an attractive business location as the
                                        City’s business community works together in the face of the
                                        pandemic and exposure to footfall becomes a priority.

             Demand                                     Supply                                         Rental and Capital Values
             Take-up and the average deal size          Availability is at an all time low with few    The increasing disparity between
             outperformed 2019 and vacancy              developments likely to be brought to           headline and average rents reflects the
             rates fell to a record low, showing        market over the coming years. Where            demand for modern office space close
             a surprisingly healthy demand for          new products have been brought to              to the motorway junctions and business
             office space in Worcester, despite the     the market, such as at the Porcelain           parks. When such space does become
             pandemic. One company we spoke to          Works, these have proved popular,              available, such as at Wildwood Triangle
             said that they relocated to Worcester      demonstrating the demand for quality           in 2020, the rents being paid are
             city centre to maintain a “high street”    space in Worcester.                            justifying the quality of the space.
             presence at a time when it has been
             difficult to get in front of people.       Modern office space may be coming              Average sales rates have remained
                                                        available around Junction 6, however           consistent at £145 per sq ft, perhaps
                                                        this needs to have consideration to the        owing to the lack of brand new high
                                                        average deal size of 1,904 sq ft.              quality space that can justify an
                                                                                                       increase from this.

             Outlook
             Unlike other cities with a population in excess of 100,000, Worcester has retained a strong community
             atmosphere, something which the pandemic has brought out further. By investing in the ageing office
             stock, Worcester has an opportunity to attract businesses which want to be part of that community
             into the city.

       12
Wychavon                                                                          Office

                                                                                                                                     Wychavon
 28,685                         3.6                    2,207                        +51 16.43
   Total Take-up (ft2)                                                              Avg. Deal Size vs.      2020 Headline Rent
                              Vacancy Rate (%)        Average Deal Size (ft2)
  Freehold and leasehold                                                            10 Year Average                (£ per ft2)

           Total Take-up                               Vacancy Rate                                  Headline Rent
                 (000 ft2)                                      (%)                                      (£ per ft2)

                           Wychavon’s potential is huge, having first class
                           infrastructure and a connected rural community,
                           however it remains in stiff competition to the home office.

Demand                                       Supply                                       Rental and Capital Values
Wychavon has attributes that have            Wychavon has a good balance                  Rental growth in Wychavon has
moved up occupiers’ list of requirements,    between office space within its              increased year-on-year since 2015 with
such as space, connectivity and the rural    principal towns and rural business           headline rents now at £16.43 per sq ft.
ambiance. However, it is in competition      centres. These have been impacted            This is reflective of the unique well-
with the work from home mindset              by the pandemic and a lot of the small       presented rural space the area offers.
which still offers all of the above at no    centres will benefit once businesses
additional cost.                             return to the workplace.                     The average sales rate remains
                                                                                          amongst the highest in the county with
Although this has led to a rise in vacancy   Consideration still needs to be given        appetite being particularly strong for
rates, we think that the continued           towards offering quality office space        existing courtyard schemes such as De
promotion of the benefits of being in the    around the district’s road network and new   Salis Court in Droitwich.
area will mean that occupiers will return    Worcestershire Parkway railway station.
to the district in 2021.

Outlook
The district has retained its identity as a well-connected market with major infrastructure points such
as its motorway junctions, the A46 and Worcestershire Parkway Station. An additional draw is its rural
position as occupiers look for space and green working environments following the shift in people’s
perception of where they want to work following the pandemic.

                                                                                                                                    13
Office                                                          Wyre Forest
 Wyre Forest

                18,704                           1                 2,672                         +34 11.28
                  Total Take-up (ft2)                                                            Avg. Deal Size vs.       2020 Headline Rent
                                            Vacancy Rate (%)      Average Deal Size (ft2)
                 Freehold and leasehold                                                          10 Year Average                 (£ per ft2)

                          Total Take-up                            Vacancy Rate                                   Headline Rent
                                (000 ft2)                                   (%)                                        (£ per ft2)

                                          The availability and sale of freehold opportunities
                                          demonstrate demand from this market with the Wyre
                                          Forest’s vacancy rate being pushed to an all-time low.

               Demand                                    Supply                                        Rental and Capital Values
               As the only submarket to outperform       The Wyre Forest area has the lowest           As the most affordable submarket within
               its 10 year average take-up figures,      amount of office stock in the county,         the county, this has been a benefit in
               demand in the Wyre Forest has led         which is primarily attributed to its          attracting occupiers during the pandemic
               to vacancy rates falling to their         small geographical size. However              as businesses become conscious of their
               lowest level for over a decade, to        with vacancy rates hitting a record           costs base. With the subsequent low
               1.0% (compared to 3.3% in 2019).          low, this presents a huge opportunity         vacancy rate, this might be good news
                                                         for developers to capitalise on               for Landlords as net income increases.
               The average deal size was amongst         the increasing demand.
               the highest in the county as                                                            Average sales rates remain low in
               companies looked to relocate              The development of the Stourport              comparison to the rest of the county.
               from the Black Country.                   Road in Kidderminster remains                 This reflects the dated stock of the Wyre
                                                         popular with a letting over 5,000 sq          Forest’s manufacturing past and presents
                                                         ft being agreed at Gemini House.              an opportunity for developers to introduce
                                                                                                       purpose built stock to the market.

               Outlook
               The Wyre Forest office market has performed well in the face of the pandemic and the increasing
               pressure from occupiers looking to move or grow within the district presents an opportunity for
               developers or Landlords to capitalise on this demand.

        14
Industrial Sub-Markets 2020

                         Total Take-Up          Vacancy   Avg. Deal Size
                                   (ft2)           Rate             (ft2)

Bromsgrove                   76,632              2.8%           6,967

Malvern Hills                20,294              3.4%           4,059

Redditch                   639,010               6.3%         21,300

Worcester                  139,776               3.5%           6,656

Wychavon                   131,299               3.9%           5,252

Wyre Forest                124,508               3.1%           6,225

                                                     Birmingham

                                                   M5

                  Wyre Forest
                                                                 M42
                                           Bromsgrove

                                            Redditch

                      Worcester

                                            Wychavon
                      Malvern
                       Hills

                                                                      London

Cardiff         M50
                                           M5

                       Bristol

                                                                               15
Industrial                                                       Bromsgrove
   Bromsgrove

                 76,632                         2.8                  6,967                        9:91                       8.13
                   Total Take-up (ft2)                                                                                   2020 Headline Rent
                                              Vacancy Rate (%)      Average Deal Size (ft2)    Freehold : Leasehold             (£ per ft2)
                  Freehold and leasehold

                           Total Take-up                             Vacancy Rate                                Headline Rent
                                 (000 ft2)                                    (%)                                     (£ per ft2)

                                           The supply of freehold industrial space has become
                                           critical as vacancy rates start to fall and freehold
                                           prices reach record highs.

                Demand                                     Supply                                      Rental and Capital Values
                Bromsgrove remains the most in             Availability levels are the lowest in the   Bromsgrove marginally increased
                demand industrial location for SME         county at 8 months, with there being        its disparity between headline and
                businesses with only one of the 11         no freehold industrial opportunities        average rents in 2020, with headline
                transactions in 2020 being above the       on the market at the beginning of           rents pushing over £8 per sq ft for the
                10,000 sq ft mark; the letting of over     2021. This pent-up demand means             first time. This is a consequence of a
                40,000 sq ft at Corbett Business Park.     that any freehold industrial unit that      number of transactions at Sapphire
                                                           comes on the market is snapped up           Court, a good quality modern industrial
                The split between freehold and             quickly. The average period that a new      scheme on Bromsgrove Enterprise Park.
                leasehold opportunities shifted            unit on Saxon Business Park is on the
                from 30:70 in 2019 to 9:91 in              market is now just under two weeks.         Capital values remained high as SME
                2020, showing both a continued                                                         businesses look to acquire property and
                demand and stock shortage.                                                             take advantage of preferential buying
                                                                                                       conditions, with prices being achieved
                                                                                                       in excess of £135 per sq ft last year.

                Outlook
                There is no better time than now for property owners in Bromsgrove to sell their industrial unit. As the
                long-term impacts of the Coronavirus pandemic remain uncertain, it is not clear how long this high
                performing sales market will last.

                There is still a strong rental market from the established SME business base and quality stock needs to
                also be made available to this market, who may not be in the position to buy.
         16
Malvern Hills                                                                      Industrial

                                                                                                                                      Malvern Hills
 20,294                          3.4                 4,059 0:100                                              7.68
   Total Take-up (ft2)                                                                                    2020 Headline Rent
                              Vacancy Rate (%)      Average Deal Size (ft2)     Freehold : Leasehold             (£ per ft2)
  Freehold and leasehold

           Total Take-up                             Vacancy Rate                                Headline Rent
                 (000 ft2)                                    (%)                                      (£ per ft2)

                           As the improvements to the Southern Link Road enters its final
                           stages, the Malvern Hills does not yet have the commercial
                           space to cater for this opportunity – the area needs to
                           address this issue over the next 12 months and beyond.

Demand                                     Supply                                      Rental and Capital Values
The Malvern Hills district traditionally   Supply within the Malvern Hills district    Headline and average rental levels
has the lowest take-up levels owing        actually remains high owing to the St.      have remained on a consistent
to its smaller commercial market, with     Modwen development at Broomhall             upwards trajectory since 2017, with
the total amount of industrial stock       Business Park, which falls within the       headline rents jumping to over £7.50
being 1,924,338 sq ft, compared to         district. If we disregard this scheme,      per sq ft.
the second lowest (Bromsgrove) at          availability falls from just under 50
3,979,645 sq ft.                           months to just over 12 months.              Capital values have recovered
                                                                                       following a dip the previous year, this is
Take-up fell back below the 10 year        The supply of small units remains low,      due to the sale of two quality units, also
average as no landmark deals were          as shown by the short letting times of      on Malvern Business Centre, showing
completed last year, showing the           two units of Malvern Business Centre        that quality sells and goes quickly.
volatility of a small market.              on Enigma Business Park in 2020.

Outlook
With the Malvern Hills having the lowest average deal size, new developments need to come forward
that cater for the SME market as they are running out of places to go and we are aware that some
have chosen to leave the district.

This demand, along with the improved infrastructure to the area presents the biggest opportunity of
any area in the county.

                                                                                                                                    17
Industrial                                                        Redditch
   Redditch

              639,010                         6.3 21,300 7:93                                                                  8.51
                 Total Take-up (ft2)                                                                                        2020 Headline Rent
                                            Vacancy Rate (%)       Average Deal Size (ft2)       Freehold : Leasehold             (£ per ft2)
                Freehold and leasehold

                         Total Take-up                               Vacancy Rate                                  Headline Rent
                               (000 ft2)                                      (%)                                       (£ per ft2)

                                         Redditch welcomes Amazon this year, adding to the town’s
                                         profile as a leading warehouse & manufacturing centre for
                                         national and multi-national occupiers.

              Demand                                      Supply                                        Rental and Capital Values
              Take-up in the Redditch industrial          As new schemes such as Redditch               Headline rental levels have increased
              market hit an all time high in 2020,        Gateway and Velocity 42 are reaching          to record levels, showing the positive
              owing to the letting of over 350,000 sq     completion, Redditch has good supply          effect that new schemes within the
              ft to Amazon at Redditch Gateway.           levels within the mid to large unit           SME market have. Average rents are
              There was also activity in the sub 10,000   market. There are also examples of            relatively stable, however they may
              sq ft category with over two thirds of      schemes which have supplied the SME           start to decline if the deteriorating stock
              transactions being in this market last      market, such as Crescent Trade Park,          is not brought up to standard.
              year.                                       which has proved popular.
                                                                                                        Capital values remain strong with an
              Critically, some freehold opportunities     Overall supply has fallen, however            average sales rate for 2020 just passing
              did come to the market last year,           this is a result of the large transactions    £80 per sq ft. These values are driven
              although the supply of these was still      highlighted above.                            by the sale of a number of business
              well below demand.                                                                        units, which offer occupiers a hybrid
                                                                                                        warehouse / office property, a product
                                                                                                        which has become popular over the
                                                                                                        past 12 months throughout the county.

              Outlook
              Redditch is doing everything right by bringing forward developments across the entire size spectrum,
              they simply cannot keep up with the demand from businesses to be in the area. As well as building
              new stock, there is the opportunity to improve the obsolete accommodation which will yield good
              results for Landlord and property owners.

        18
Worcester                                                                        Industrial

                                                                                                                                      Worcester
139,776                          3.5                   6,656 13:87                                                7.87
   Total Take-up (ft2)                                                                                         2020 Headline Rent
                               Vacancy Rate (%)       Average Deal Size (ft2)      Freehold : Leasehold              (£ per ft2)
  Freehold and leasehold

           Total Take-up                               Vacancy Rate                                   Headline Rent
                 (000 ft2)                                      (%)                                        (£ per ft2)

                           Worcester’s industrial market shifted to offer the most
                           diverse unit and tenure mix in the county, with a shift in
                           average deal size and freehold to leasehold split.

Demand                                       Supply                                        Rental and Capital Values
For the first time since 2017 take-up        Worcester had the highest ratio of            The creation of a popular enterprise
slipped below the 10 year average,           freehold to leasehold transactions in         centre on Blackpole Trading Estate
however the number of transactions           2020 out of any district. Of these freehold   led to an increase in headline rents,
were exactly the same as in 2019. This       deals, two notable transactions were          demonstrating the demand for quality
is a consequence of a greater number         in the city centre at Carden Street and       accommodation. More schemes like
of transactions in the sub 10,000 sq ft      Orchard Street; showing that supply           this need to be encouraged.
category. This is not a negative statistic   should not just be limited to the business
as it shows support for SME businesses       parks around the motorway.                    Capital values have improved
which are vital to Worcester’s                                                             marginally owing to an increase in
economy.                                     This is an encouraging statistic given the    transactions. There is still a lack of
                                             high institutional estate ownership           quality freehold transactions which
                                             in Worcester.                                 could push that sales rate further.

Outlook
Whilst Worcester does the mid box market well, particularly around Shire Business Park, it was good to
see a greater number of sub 10,000 sq ft transactions, particularly close to the city centre. As pressure
increases on the city’s motorway junctions, existing central sites need to be looked at, for example
those to the east of the river, around Shrub Hill Station and the Diglis Basin.

                                                                                                                                    19
Industrial                                                     Wychavon
   Wychavon

              131,299                         3.9                  5,252                         5:95                        9.94
                 Total Take-up (ft2)                                                                                     2020 Headline Rent
                                            Vacancy Rate (%)      Average Deal Size (ft2)      Freehold : Leasehold             (£ per ft2)
                Freehold and leasehold

                         Total Take-up                             Vacancy Rate                                 Headline Rent
                               (000 ft2)                                    (%)                                       (£ per ft2)

                                         New developments can’t keep up with demand as
                                         Wychavon remains popular, 2020’s fall in take-up is
                                         a minor blip as more space is due to be delivered at
                                         Worcester Six, Hartlebury Trading Estate and Vale Park.

              Demand                                     Supply                                       Rental and Capital Values
              Take-up in 2020 fell back/was limited      Wychavon has a good supply pipeline          Wychavon has achieved the highest
              as there were fewer transactions at        across the entire district. Whilst the       headline rents in the county yet again
              landmark schemes such as Worcester Six.    previously mentioned Worcester Six           owing to successful small unit schemes
              There was however a consistent stream      lies adjacent to the M5, developments        across the district. Aside from distorting
              of demand with there being an identical    across the district such as Vale Park in     the figures, this shows that county-wide
              number of transactions in the sub 10,000   Evesham and the latter development           more of these types of units area required
              sq ft market compared to last year.        phases at Hartlebury Trading Estate,         as demand is still high.
                                                         offer premises in all locations.
              Wychavon has the development either                                                     Average rental values have pushed
              completed or coming forward to cater       With the institutional developments          past £6.00 per sq ft for the first time,
              for this demand in 2021, such as Withy     listed above catering well for               again demonstrating the popularity of
              Wells Business Park near Junction 6 of     the leasehold market, freehold               the district.
              the M5 motorway. There is also much        opportunities need to be made
              needed freehold space being made           available, with Wychavon having              Capital values have improved slightly
              available at the Salwarpe Business Park    the second lowest freehold                   as the availability of freehold stock
              in Droitwich.                                                                           remains limited.

              Outlook
              Wychavon is trailblazing the way by offering new accommodation for the logistics market as well as
              smaller units for SME market. The data does not paint the full picture as Wychavon’s pipeline looks
              strong for the years to come across all corners of the district.

        20
Wyre Forest                                                                               Industrial

                                                                                                                                             Wyre Forest
124,508                         3.1                   6,225 12:88                                                 6.13
   Total Take-up (ft2)                                                                                        2020 Headline Rent
                              Vacancy Rate (%)      Average Deal Size (ft2)       Freehold : Leasehold               (£ per ft2)
  Freehold and leasehold

           Total Take-up                              Vacancy Rate                                    Headline Rent
                 (000 ft2)                                     (%)                                         (£ per ft2)

                           The highest number of transactions since 2017,
                           record hitting rents and falling vacancy rates show
                           the buoyancy of the Wyre Forest industrial market.

Demand                                     Supply                                          Rental and Capital Values
Take-up in 2020 was the lowest since       The supply of quality freehold                  Headline rents have passed £6 per sq ft
2014, however transaction volumes          accommodation was evident at Bewdley            with average rents passing £5 per sq ft
remain high at 20, higher than the 10      Business Park and similar industrial estates,   for the first time. This is reflective of the
year average of 19. This is due to a       leading to a good split between freehold        demand for small to medium units and
lack of large lettings, however there      and leasehold transactions. Of the stock        the modern developments that are being
were a good amount of quality sub          that is available, there is still over 25%      made available in the Wyre Forest.
10,000 sq ft lettings.                     available to the freehold market, which
                                           is high in comparison to other districts.       Average sale rates are still low in
This shows healthy demand from the                                                         comparison to the remainder of the
district’s most populous business size     Despite being a small geographical area,        county, which relates to the large
bracket and is reflective of the low       supply is spread across the business parks,     units that remain from Kidderminster’s
vacancy rate, the second lowest in         Kidderminster’s commercial areas and            manufacturing past.
the county after nearby Bromsgrove.        rural industrial estates.

Outlook
The Wyre Forest industrial market was one of the star performers of 2020, despite having a lower
take-up than 2019, although this was distorted by the sale of 130,000 sq ft on Zortech Avenue.
This progress will continue in to 2021 as the area evolves, for example at Haynes Point where a
former carpet warehouse facility is being transformed to offer modern accommodation.

                                                                                                                                           21
Why Choose GJS Dillon?

Asset Management

Under the direction of Adam Jones, a Chartered Surveyor and
RICS Registered Valuer with over 15 years of experience, the Asset                       Why choose us
Management Team works closely with Landlords and Tenants to
                                                                                          Maximising asset values
ensure all parties are being provided with a proactive and tailored
management service whilst also maximising investment returns.                             Tailored and
                                                                                          innovative approach

Working with a range of property owners across Worcestershire and                         Best practice accounting

the West Midlands, the Asset Management Team strives to bring a                           Full range of professional
professional and forward-thinking approach to their clients.                              services in-house

                                                                                          Local expertise
Asset Management                            Commercial Property Specialists
                                                                                          Fully regulated by RICS
We will maximise the value of your          Our Asset Management Team,
assets using an innovative and              combined with our Agency Team,                Customer service
bespoke management approach.                Professional Services Team and
Whether office, industrial, retail/retail   Building Surveying Team are able to
parks or leisure premises, we will seek     offer a complete range of services
to improve occupational efficiencies        to Landlords, Investment Managers,      Ethos
and reduce operating costs.                 Pension Funds and Property Companies.   The underlying ethos at GJS Dillon
                                                                                    is to provide invaluable local
Tenant Management                           Across the Region                       knowledge and property expertise.
We will advise on your responsibilities     We have three strategically placed      Our outstanding professional and
as an effective Landlord by                 offices – a Head Office in Droitwich    personal service is based on our
managing lease negotiations, rent           with satellite offices in Worcester     extensive knowledge of the regional
reviews and sourcing new tenants.           and Bromsgrove.                         property market.
We also manage your typical
accounts’ functions.

Accounting and Audit
We have a bespoke web-based
software package to manage
the collection of rent, insurance
and service charge payments.
This is administered in accordance
with RICS best practice, providing
detailed reporting and audit facilities.

Fully Regulated
The firm is fully regulated by the Royal
Institution of Chartered Surveyors
and our Directors are fully qualified
RICS members, undergoing regular
training in line with RICS Regulations.

22
Types of work undertaken                                  What our clients say
    Day to Day Property Management                        “The private property market within the Worcestershire
    We have a dedicated, professional and fast            area offers extensive opportunities for investors like myself.
    acting team ready to deal with any issues. Regular    GJS Dillon’s Property Asset Management services have
    and detailed property inspections are undertaken      helped me to ensure that I gain maximum value from my
    to ensure these are kept to a minimum.                investments and I would not hesitate to recommend them.”
                                                          Frankie Tsang, Lyppard Grange Properties Ltd
    Financial
    Our range of services include: rent and service
    charge invoicing, arrears collection and                 “An invaluable resource when it
    management, supplier payments, service charge
    budgeting and reconciliation.
                                                             comes to property investment.”

    Landlord and Tenant
    A full range of advice is provided on rent reviews,   “With their outstanding local knowledge and unrivalled
    surrenders and lease renewals, lease term             research data of the property market, GJS Dillon and
    obligations, letting strategies, tenant vetting,      their Asset Management team have proved an invaluable
    and dispute resolution.                               resource when it comes to property investment.”
                                                          Gary Taylor, Altitude Real Estate Ltd
    Compliance
    Statutory regulation compliance, health and
    safety and insurance is paramount for any owner
    or occupier. We are able to bring together our           “An exceptional service both to
    specialist network to provide comprehensive advice.      us as landlords but also to the
                                                             numerous tenants on our sites”
    Project and Maintenance Works
    We are able to budget, tender, benchmark and
    supervise all aspects of project or maintenance
    works. Whether it be ongoing, planned, preventive,    “The team at GJS Dillon has managed Wildwood
    ad-hoc or emergency works, we work with our           Triangle Business Park on behalf of Maximus for several
    in-house building surveying team and a number of      years. They coordinate not only the management of the
    approved contractors to provide the best value        buildings themselves but also the tenants’ service charge
    solution for our clients.                             management and they have done an exceptional job.

    Strategy                                              “GJS Dillon took over from a well known national surveying
    A short, medium and long term asset                   practice which really wasn’t interested in managing an
    management strategy is developed with the             asset within Worcestershire. GJS Dillon have provided an
    Client from the outset. This strategy is constantly   exceptional service both to us as Landlords but also to the
    evolving as economic, property and client             numerous tenants who are situated on our sites.”
    influences are forever changing.                      Jon Hickton, Maximus

             Get in touch with our teams, call us 01905 676169

 Sales, Lettings & Acquisitions                             Asset Management

                                                           Call Adam and the
 Professional Services & Valuations                        Asset Management Team
                                                           01905 676169

 Building Surveying Services

                                                                                                                     23
Celebrating 10 years of
                  commercial property expertise

www.GJSDillon.co.uk | info@GJSDillon.co.uk | Droitwich (HQ) 01905 676169 | Bromsgrove 01527 872525 | Worcester 01905 28684

                                                       Introducing our new residential
                                                     surveys and valuations department
                                                              thehousesurveyors.co.uk
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