Wishful Thinking in the 2008 U.S. Presidential Election
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Research Article Psychological Science Wishful Thinking in the 2008 21(1) 140–146 © The Author(s) 2010 Reprints and permission: http://www U.S. Presidential Election .sagepub.com/journalsPermissions.nav DOI: 10.1177/0956797609356421 http://pss.sagepub.com Zlatan Krizan, Jeffrey C. Miller, and Omesh Johar Iowa State University Abstract In elections, political preferences are strongly linked to the expectations of the electoral winner—people usually expect their favorite candidate to win. This link could be driven by wishful thinking (a biasing influence of preferences), driven by a biasing influence of expectations on one’s wishes, or produced spuriously. To examine these competing possibilities in the 2008 U.S. presidential election, a longitudinal study assessed uncommitted young voters’ electoral expectations and preferences over four time points during the month before the election. The findings indicated clear support for wishful thinking: Over time, people’s preferences shaped their expectations, but the reverse was not the case. Moreover, these relations were larger among those more strongly identified with their political party and held even when perceptions of general candidate popularity were taken into account. Finally, changes in electoral expectations were consequential, as they shaped disappointment in the electoral results even after taking candidate preferences into account. Keywords optimism, predictions, election, motivated reasoning, likelihood judgment Received 3/25/09; Revision accepted 5/21/09 My friends, we’ve got them just where we want them electoral ones (e.g., Babad, 1997). This conclusion is all the more appealing given what we know about motivated reasoning; —John McCain during the 2008 presidential campaign, there is overwhelming evidence that people’s beliefs and conclu Virginia Beach, VA, October 13, 2008 (Mooney, 2008) sions can be influenced by their motives and goals in various ways (e.g., Kunda, 1990). Moreover, at least some laboratory Ask a voter during a political campaign who he or she thinks research has directly implicated desirability of outcomes as a will win the election, and the answer should not be surprising. casual factor in shaping outcome expectations (e.g., Irwin, 1953). People are usually confident their candidate will win! This Although seductive, the conclusion that wishful thinking is observation was first documented by Hayes (1936) who, in the responsible for preference-expectation links is unwarranted 1932 U.S. presidential election, observed that 93% of Roose for two main reasons. First, the experimental support for desir velt supporters predicted Roosevelt would win, whereas 73% ability bias in predictions has been somewhat elusive—it is of Hoover supporters predicted Hoover would win. Clearly, confined mostly to outcome predictions in games of chance, voters’ preferences were foretelling of their electoral predic and there is a lack of evidence for wishful thinking in predic tions. Since then, links between preferences and expectations tions involving more naturalistic settings (see Krizan & Wind have been documented with regard to a variety of social and schitl, 2007, for a review). In short, the experimental evidence political events (e.g., Cantril, 1938; Granberg & Brent, 1983; on wishful thinking seems too equivocal for one to infer that Olsen, 1997) and constitute one of the most robust findings in preference-expectation links are necessarily driven by the social psychology. Electoral expectations in particular show biasing influence of wishes or desires. strong links with preferences, with correlations usually Second, there is an obvious alternative to the notion that exceeding .50 (see Granberg & Brent, 1983). preference-expectation links are formed by the causal What can account for this close correspondence of outcome preferences and relevant expectations? It might be tempting to Corresponding Author: conclude that people believe what they want to believe, mean Zlatan Krizan, Department of Psychology, W112 Lagomarcino Hall, ing that their rose-colored glasses prevent them from forming Iowa State University, Ames, IA 50011 accurate expectations about relevant outcomes, in this case E-mail: zkrizan@iastate.edu
Wishful Thinking in the 2008 Election 141 influence of preferences. Namely, the reverse could be true: of winning to be higher. For such reasons, studies examining People’s expectations could drive their preferences. In the political knowledge as a moderating factor should also assess political arena, there are multiple ways in which this could knowledge content (e.g., how biased is it toward one’s candi occur. Voters might shift their candidate preferences in order date) in addition to the amount of knowledge (cf. Dolan & to support the candidate who is perceived most likely to win Holbrook, 2001), although this is typically not done (one rea (i.e., get on the bandwagon; see Navazio, 1977; Simon, 1954). son being the complexity involved in such measurement). Although voters might also shift their preferences to support Another possibility is that social influence from one’s peers the candidate perceived as the underdog (e.g., Ceci & Kain, (e.g., friends and family) could drive both electoral prefer 1982), such a case would imply a negative relation between ences and inferences about the electorate as a whole (e.g., preferences and expectation rather than the positive one usu Fischer & Budescu, 1995). In short, given the potential for ally observed. Finally, people’s expectations might influence reverse causality and third-variable problems, we should their preferences outside awareness, as voters cope with the demand additional evidence before concluding that in a given possibility of their candidate’s defeat by rationalizing in context, preference-expectation links solely (or even mostly) advance why the unwanted candidate might not be so bad after reflect wishful thinking. all (see Kay, Jimenez, & Jost, 2002). Together, this evidence indicates there are numerous ways in which expectations could influence preferences rather than only wishes and pref A Longitudinal Approach erences influencing expectations. An effective way to examine causality in real-world settings In sum, by themselves, preference-expectation links are that at least partially mitigates these problems is to use longi insufficient to infer that wishful thinking is operating, even tudinal (i.e., cross-lagged panel) designs (see Finkel, 1995; though such an assumption is often made. In fact, many analy Locascio, 1982). Such designs increase our confidence in ses have examined additional factors that could suggest moti causal conclusions to the extent we can demonstrate one vari vated reasoning is at work. For example, Babad (1997) able to predict another at a future point in time even after con demonstrated a higher preference-expectation link among trolling for both variables at initial assessment, and we can do those more strongly committed to a given candidate and lower so over multiple assessment intervals. As mentioned before, links among those who were given monetary incentives for experimental findings do provide some support for wishful accurate predictions or were able to accurately report current thinking in predictions (Krizan & Windschitl, 2007), but these polls. Furthermore, Dolan and Holbrook (2001) examined findings speak to how variables interrelate in principle, rather National Election Study data from 1984 to 1996 and showed than how they function in real-world settings (see Henshel, that preferences are less predictive of expectations among 1980). The same can be said for the potential causal role of those with more political knowledge, supporting their case that expectations—most research supporting bandwagon and more accurate knowledge reduces the influence of one’s wishes. underdog effects has been experimental (e.g., Ceci & Kain, Granberg and Brent (1983) examined similar national data for 1982; Navazio, 1977). the elections of 1952 to 1980 and again found preference- Investigators have already used longitudinal approaches to expectation links to be highest among those who were highly examine these causal issues. Lazarsfeld, Berelson, and Gaudet invested but poorly informed. (1948) examined 1940 national election data that included All of these findings are consistent with the wishful-thinking assessment of preferences (i.e., voting intentions) and expec hypothesis and the general understanding of motivated tations (i.e., predictions of the winner) at two different time cognition—desirability biases should be stronger among those points before the election. They concluded that both causal more invested in the outcome (e.g., Krizan & Windschitl, pathways were operating; there was evidence both for wishful 2007), motivation to be accurate or accountable should reduce thinking and bandwagon effects. Granberg and Brent (1983) judgment biases (e.g., Tetlock & Kim, 1987), and constraints reexamined these findings using more appropriate analyses of reality should pose limits on motivated distortion of judg and reported additional data from the 1980 election that sug ments (e.g., Kunda, 1990). However, the same findings can gested only a causal effect of preferences. However, they also again be explained in alternative ways that do not necessitate used only two time points, and barring replication, the rele a causal influence of preferences. The critical problem involves vance of this finding for contemporary political environments the possibility that acquired knowledge about a candidate is unclear. drives both preferences and expectations regarding that candi date, effectively producing preference-expectation links (i.e., a third-variable explanation; see Krizan & Windschitl, 2007). Purpose For example, if you were a young, uncommitted voter who To test for presence of wishful and expectation-driven effects learned that Barack Obama was the first African American in the 2008 U.S. presidential election, we conducted a longitu president of the Harvard Law Review (a very prestigious legal dinal investigation involving uncommitted student voters in publication), it would make sense for you both to develop a which preferences and expectations were assessed at four dif more positive attitude toward him and to anticipate his chances ferent time points over 1 month before the election. Although
142 Krizan et al. these young adults were not necessarily representative of the Table 1. Characteristics of the Sample general voting population, there were several key advantages Variable Percentage of the approach we used. First, young voters are an increasingly important demographic in political elections, playing a critical Gender (n = 148) role in the election of Barack Obama (Tufts University, 2008). Male 32.4 Second, by focusing on uncommitted voters, we were able to Female 67.6 examine dynamics in preferences and expectations that would Party affiliation (n = 152) Democrat 32.2 be difficult to capture among more typical voters whose politi Republican 21.7 cal preferences tend to be relatively fixed. Third, focusing on Independent, other 46.1 the month before the election enabled capturing those last shifts Ideological orientation (n = 152) in opinions that typify uncommitted voters considered very Liberal 45.3 important in shaping election outcomes (e.g., Fenwick, Wise Moderate 25.0 man, Becker, & Heiman, 1982). Fourth, we assessed both pref Conservative 23.7 erences and expectations as continuous variables, enabling us Don’t know 5.8 to examine more fine-grained changes in preferences or expec tations not possible with American National Election Studies data (www.electionstudies.org), where both are measured as binary variables. Finally, given that Iowa holds the first caucus October 16. To assess basic background information, we asked in the election season, students in this state were constantly participants to indicate their party affiliation (Democrat, exposed to information about the election and had multiple Republican, or Independent/Other) and general political lean opportunities to learn about the candidates. ings (rated on a scale ranging from 1, extremely liberal, to 7, We also assessed individuals’ perceptions of poll results extremely conservative). They also indicated social identifica and favorability of candidates’ media coverage at each time tion with the more preferred party on a social identity measure point. To the extent that preferences are found to shape expec developed by Greene (1999). This measure requires responses tations over time even after taking into account perceptions of to 10 statements (e.g., “This group’s successes are my suc candidates’ general popularity, arguments about such variables cesses” or “The limitations associated with this group apply to driving preference-expectation dynamics over time become me also”), rated on a 4 point scale, ranging from disagree less compelling. In addition, we examined to what extent iden strongly, 1, to agree strongly, 4 (α = .87). Finally, participants tification with a preferred party might moderate wishful think reported their age, gender, ethnicity, and ACT score. ing, that is, the influence of preferences on expectations that Participants’ mean age was 21 years (SD = 2.5), and their occurs over time. Although this approach is a conceptual par mean ACT score was 24.7 (SD = 5.0). As is typical of college- allel of examining political investment as a moderating factor age populations in the Midwest, most individuals were Cauca of preference-expectation links mentioned earlier (e.g., Gran sian (87%) and expressed liberal leanings (see Table 1). berg & Brent, 1983), in this case it would allow for a firmer Importantly, after the election, 83% of participants indicated test of wishful thinking given the longitudinal nature of the they had voted, with 67% of those having voted for Barack design. Finally, to establish the importance of changes in elec Obama. toral expectations, we tested whether these expectations uniquely predicted elation or disappointment with the election outcome after taking candidate preferences into account. Procedure and measures Critical measures in the initial survey were as follows. Expec tations were assessed first with the question, “Who do you Method think will win the U.S. presidential election this year?” which Participants was rated on a 7-point scale ranging from definitely Barack Obama, 1, to definitely John McCain, 7, with the additional One hundred fifty-three students from Iowa State University option of someone else (which no one chose). Preferences served as participants. Students were encouraged to partici were assessed with the question, “Who will you vote for in the pate if they were interested in the election and were not fully upcoming presidential election?” rated on a 7-point scale committed to a candidate; 57% did so in exchange for $20, ranging from I will definitely vote for Obama, 1, through Don’t whereas others participated as one means to earn extra credit know who will I vote for, or if I will vote at all, 4, to I will defi- for a psychology course. Retention (87% at completion) was nitely vote for McCain, 7. Next, to measure perceptions of can facilitated by making the full reward contingent on continued didates’ general popularity—which served as covariates in the participation. All participants were recruited during Septem main analyses—we asked participants, “Which of the presi ber 2008. dential candidates do you think is currently leading in the Participants were e-mailed a link to an initial Web survey national polls?” (response options ranged from Obama to during early October of 2008, which they all completed before They are tied to McCain) and “According to what you have
Wishful Thinking in the 2008 Election 143 personally experienced, how would you characterize recent 4.5 Democrat Republican (i.e., over the last week) media coverage of the presidential Independent candidates?” which participants rated from strongly favoring 4.0 Electoral Expectation Obama, 1, to strongly favoring McCain, 7. 3.5 These measures were administered via the Web again over three time points in roughly weekly intervals, with the vast 3.0 majority of the responses being made during the weekends of October 18 and October 25 and after the weekend of 2.5 November 1. We used partial counterbalancing to control for 2.0 possible order effects. Half of the respondents first provided expectations on the first follow-up, with the order switched on 1.5 each subsequent assessment relative to the other half of respondents. Perceptions of polls and media coverage were 1.0 always assessed last. Finally, the day after the election, we Time 1 Time 2 Time 3 Time 4 assessed whether participants actually voted and asked them Assessment Point to rate how satisfied they were with the election result on a Fig. 1. Democrats’, Republicans’, and Independents’ predictions of the scale ranging from very elated, 1, to very disappointed, 7. winner of the 2008 U.S. presidential election as a function of time. Participants were asked, “Who do you think will win the U.S. presidential election this year?” They responded using a 7-point scale ranging from definitely Barack Analytic strategy Obama, 1, to definitely John McCain, 7. The value of 4 denotes indifference. The assessment points were approximately early October (Time 1), October 18 We used structural equation modeling by means of Mplus (Time 2), October 25 (Time 3), and November 1 (Time 4). (Version5.0; Muthén & Muthén, 2007) to test our main hypoth eses. Specifically, we fitted a path model to the longitudinal data where (a) all repeated measures were allowed to correlate Preference-expectation dynamics with one another at each time point, (b) all were regressed on themselves at the previous time point (i.e., stability relations), Figure 3 presents the path model of relations among prefer and (c) preferences and expectations were regressed on each ences, expectations, and perceptions of general candidate other at the previous time point (i.e., cross-lagged relations). favorability over time. The model fit was acceptable, χ2(77, N = As this model did not quite reach acceptable standards of fit, 153) = 144.70, p < .001, CFI = .94, RMSEA = .076, 90% con comparative fit index (CFI) < .90, root-mean-square error of fidence interval (CI) = [.057, .095], standardized root-mean- approximation (RMSEA) > .10, we examined modification square residual (SRMR) = .086. Excluding initial assessments, indexes, which suggested that freeing a single regression path from preferences at Time 2 to preferences at Time 4 would lead to considerable improvement in model fit. The model pre Democrat Republican sented next includes this modification. Note that none of the 4.5 Independent substantive results differed between the prespecified and the modified model. 4.0 Voting Intentions 3.5 Results 3.0 Mean-level changes 2.5 Although not the focus of the present analysis, it is also informative to consider how the overall level of people’s 2.0 preferences and expectations changed over time. As seen in 1.5 Figure 1, most people were aware that Obama was more likely to win and recognized that his chances improved even 1.0 further as Election Day drew nearer (which was widely Time 1 Time 2 Time 3 Time 4 reported in the media at the time). However, it is also appar Assessment Point ent that sympathizers of both parties grew somewhat more Fig. 2. Democrats’, Republicans’, and Independents’ voting intentions for optimistic a couple of weeks before the election, although in the 2008 U.S. presidential election as a function of time. Participants were the case of those identified as Republicans this still meant asked, “Who will you vote for in the upcoming presidential election?” They responded using a 7-point scale ranging from I will definitely vote for Obama, 1, that Obama was perceived as slightly ahead. In terms of pref to I will definitely vote for McCain, 7. The assessment points were approximately erences, there did not seem to be any substantial changes early October (Time 1), October 18 (Time 2), October 25 (Time 3), and over time (see Fig. 2). November 1 (Time 4).
144 Krizan et al. Time 1 Time 2 Time 3 Time 4 .50* Candidate .88* Candidate .89* Candidate .47* Candidate Preference Preference Preference Preference .16† .25* .27* .05 .11 .05 .18*.19 −.04 .09 .07 .12 .10 .03 .37 .35 .45 .88 Media Media Media Media .56* Perception Perception Perception Perception Poll .18 Poll .27 Poll .40 Poll .14 Perception Perception Perception .26 Perception .32 .00 .12 .22 .32 .19 .20 .00 .25 .01 .28 .03 .27 Electoral .33* Electoral .52* Electoral .51* Electoral Expectation Expectation Expectation Expectation Fig. 3. Path model showing the relations among candidate preferences, electoral expectations, and media and poll perceptions of general candidate favorability over time. Standardized path coefficients are shown. Critical paths are shown in black; paths involving covariates are shown in gray. The assessment points were approximately early October (Time 1), October 18 (Time 2), October 25 (Time 3), and November 1 (Time 4). Significant and marginally significant paths are marked, †p < .10, *p < .001. the R2 for preferences and expectations ranged from .20 to .91. Δχ2(3, N = 151) = 5.25, p = .15, there was clear evidence for Inspection of paths in Figure 3 reveals the standard finding moderation. As seen in Figure 4, cross-lagged wishful-thinking that electoral expectations show more fluctuations than do paths were substantially greater among those more identified voting intentions, although both showed substantial stability with their preferred party across the first (z = 1.90, one-tailed over time. Also as would be expected, expectations tended to p = .03) and third intervals (z = 1.90, one-tailed p = .04), with show higher relations with poll and media perceptions than did the exception of the middle interval (z = .22). Taken together preferences. with the results from the general model including covariates, There was clear evidence for wishful thinking—candidate these findings support the conclusion that voter’s candidate preferences consistently predicted electoral expectations at preferences biased their expectations. subsequent assessment, even after taking into account previ ous expectations and perceptions of general candidate favor ability. Furthermore, these relations became stronger as Consequences of electoral expectations Election Day approached, despite the fact that electoral expec To examine whether electoral expectations had unique utility in tations became more stable. predicting reactions to the election outcome, we simultaneously To test whether wishful thinking was more robust among regressed postelection disappointment on preferences and those who more strongly identified with their preferred party, expectations assessed just before the election (at Time 4). As we split the sample into two subsamples based on whether typically observed, preferences were a strong predictor of post their average score on the social identity measure (Greene, election disappointment (β = 0.77, p < .001), such that those 1999) was above the minimum scale value reflecting disagree who favored McCain were much more likely to indicate disap ment regarding identification. Those scoring at this value (2.1) pointment with the election outcome. There was also a modest or higher were considered to identify highly (n = 91), whereas tendency for expectations to exacerbate disappointment (β = those scoring lower than this value were considered to identify 0.11, p = .07), so that those more optimistic about McCain’s low (n = 60). Next, using multiple-groups analyses, we fitted chances tended to experience marginally more disappointment. the same path model described earlier, with the exception of covariates (given the low sample size, we focused only on the fundamental part of the model). This model also fit the data Discussion reasonably well, χ2(22, N = 151) = 37.25, p = .022, CFI = .98, In the end, how can we account for links between electoral RMSEA = .096, 90% CI = [.036, .15], SRMR = .032. To deter preferences and expectations? Experimental literature sug mine whether party identification moderated the strength of gests potential for multiple causal influences, but both correla wishful thinking, we tested an alternative model where the tional and experimental research to date is inconclusive cross-lagged wishful-thinking paths were fixed across both regarding which influences are the most powerful or the most groups, χ2(25, N = 151) = 42.50, p = .016, CFI = .98, RMSEA prevalent. Among young voters that we followed over the = .096, 90% CI = [.042, .14], SRMR = .06, and then examined month preceding the 2008 U.S. presidential election, there was difference in chi-squares and strengths of wishful-thinking clear support for wishful thinking—electoral preferences con paths. Although the inferential test did not reach significance, sistently influenced expectations across all the three time
Wishful Thinking in the 2008 Election 145 0.5 High (n = 91) Low (n = 60) The present investigation produced compelling evidence for wishful thinking in a consequential, real-world setting and 0.4 Standardized Path Coefficient (β) should thus be encouraging to researchers examining desir 0.36 ability biases in forecasts. 0.3 0.27 We also need to ask how candidate preferences influenced 0.24 electoral expectations. On one hand, preferences might have 0.2 0.2 influenced voters’ expectations at the time of assessment, 0.1 0.09 for example, through selective accessibility of preference- 0 consistent information or differential evaluation of favorable and unfavorable information (see Krizan & Windschitl, 2007, −0.1 for discussion of mediating mechanisms). Given the brief −0.15 nature of laboratory studies, these types of accounts are gener −0.2 ally considered most relevant for experimental research on −0.3 desirability bias. On the other hand, in complex dynamic envi ronments such as election campaigns, it is likely that candidate −0.4 preference influenced how voters chose, attended to, and Interval 1 Interval 2 Interval 3 remembered relevant information over time. Although it was Assessment Interval initially thought that partisan preferences influenced relevant Fig. 4. Results of the cross-lagged analysis testing the effect of wishful beliefs mainly through selective exposure to congenial infor thinking over time. The graph shows standardized coefficients representing mation, empirical evidence suggests that to be a minor factor; the relation between candidate preference at one assessment point and rather, political preferences mainly bias interpretation of infor electoral expectations at the subsequent assessment point. Interval 1 refers mation (see Taber, 2003). For example, individuals tend to to paths from Time 1 (early October) to Time 2 (October 18), Interval 2 refers to paths from Time 2 to Time 3 (October 25), and Interval 3 refers hold higher standards of proof for arguments they deem unpal to paths from Time 3 to Time 4 (November 1). Results are shown separately atable (e.g., Edwards & Smith, 1996). In sum, it is the iterative for individuals who reported high and low social identification with their nature of information processing in real-world environments preferred party. Error bars indicate standard errors. that is likely responsible for why preferences influence expec tations over time, as voters perceive relevant information and intervals. On the other hand, there was no evidence that expec filter it through their partisan lenses (as those more identified tations influenced electoral preferences. Although bandwagon, with their preferred party seemed to do in the current data). It underdog, and rationalization effects have empirical support will rest on future research to conduct more fine-grained anal from field and laboratory experiments (e.g., Ceci & Kain, yses of such processes in real-world environments. 1982; Kay et al., 2002; Navazio, 1977), there was no evidence for these tendencies in our sample. Moreover, wishful thinking over time was obvious even after taking into account voters’ Implications for political behavior perceptions of how well candidates fared in the current polls Note that our results reflect the psychology of a younger group and media coverage. Although these perceptions do not of uncommitted voters from a state (Iowa) very much informed exhaust all possible exogenous factors that could produce about political campaigns. In this sense, there are clear uncer preference-expectation links, they do reflect important sources tainties about the extent to which dynamics observed here of information for voters. Finally, wishful thinking was espe characterize the voting public in general or other young voters cially likely among those who strongly identified with their in particular. However, these findings do speak about political preferred party. Taken together, these findings make for the perceptions of a very important demographic (young adults; most compelling case to date that electoral expectations are see Tufts University, 2008) during a critical time in an elec indeed driven by political preferences. These expectations, in tion, namely that final month (e.g., Fenwick et al., 1982). Note turn, influence reactions to the election, so that above and also that these data mirrored several patterns generally beyond the influence of political preferences, optimism about observed in national polling data—there was a clear realiza the losing candidate can also exacerbate disappointment. tion that Obama was more likely to win as Election Day drew nearer, and partisans generally became more optimistic regard ing their candidate regardless of which one they supported (cf. Implications for psychological theory Gallup Poll, 2009). In this sense, the sample seemed psycho Whereas the notion that people engage in wishful thinking logically representative of a typical young voter, also reflected about the future has been largely accepted as a truism, empiri in the fact that they favored Obama at about 2 to 1. cal evidence to date has been modest. As we have argued, Also important was the observation that electoral expecta preference-expectation links in themselves are unsatisfactory tions played a unique role in exacerbating disappointment with evidence, and laboratory research has been limited and often the electoral results among McCain supporters. Although this confined to artificial settings (Krizan & Windschitl, 2007). effect was modest, it suggests that campaigns’ efforts to boost
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