2019 WINNERS MAGAZINE - Card and Payments Awards

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2019 WINNERS MAGAZINE - Card and Payments Awards
2019
W I N N E R S M AGA Z I N E
2019 WINNERS MAGAZINE - Card and Payments Awards
We power banking
and payments
designed for the
new economy

Find out more at
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2019 WINNERS MAGAZINE - Card and Payments Awards
THANK YOU FOR ATTENDING

The Card & Payments Awards 2019
What a superb night was had by all. Superbly hosted by the          Our thanks to Silver Sponsor, Ingenico, who go to huge
effervescent Mr Gyles Brandreth, who captured better than           lengths to ensure that our charity partners gain maximum
anyone the importance to the economy of what the payments           benefit from the raffle each year, this year raising an
industry is doing.                                                  impressive £22,500 for Anthony Nolan.

We had more organisations than ever enter in 2019, and              Last, but by no means least I would like to thank Prime Sponsor
this is representative of just how dynamic the industry has         TSYS for their unwavering support of this event. TSYS’ desire
become, with more and more new entrants into the market.            to promote industry wide growth, integrity and excellence is
These “new payments” organisations are now leading the way          truly amazing and for their support we are truly grateful.
in changing how payments are processed.
                                                                    We look forward to seeing you again at next year’s event
Many of them got the recognition that they so justly deserved       which will take place on Thursday 6th February 2020 at the
for their innovation and consumer centric approach.                 Great Room in the Grosvenor Hotel.

That’s not to say that the more established players are not         As always, I would encourage
doing anything for the good of the consumer - just a cursory        you to book your tables early
flick through this magazine will bear witness to this.              via our website: www.
                                                                    cardandpaymentsawards.
Best practice should always be celebrated, success should           com where you will also
always be rewarded and innovation, irrespective of its              find details of how to enter
outcome, should always be applauded. That’s what we strive          or join our sponsorship
to do each year, for the benefit of the consumer and the            group for this important
industry as a whole.                                                industry event.

Our sincere thanks go to our independent judging panel, led by      The Call for Entries for 2020
Chair Mr Roger Alexander. Please click here for a bio on each of    will be launched in June 2019.
our carefully selected and incredibly hard-working judges.

Please do also have a look at our sponsoring organisations. They
understand the need for an independent forum to recognise all       Michael Harty
that is best about this industry. Their investment in the process   Managing Director
is for the industry as a whole and is to be admired.                The Card and Payments Awards

Contents

09   Best Industry Innovation of the Year                           29    Industry Achievement Award
10   Best Initiative from an SME                                    31    Best Initiative in Mobile Payments
11   Best Achievement in Customer Service                           33    Social Inclusion in Financial Services
13   Best Technology Initiative of the Year                         35    Best Security or Anti-Fraud Development
14   Best Alternative or Digital Payments Programme                 36    Best Achievement in Payments Processing
15   Changing Lives in the Community                                37    Best Marketing Campaign of the Year
17   Best Service to Business                                       39    Best Benefits or Loyalty Programme of the Year
19   Best Consumer Credit Card or Credit Facility                   41    Best Prepaid Product of the Year
21   Best Design of the Year                                        42    The Judges’ Award
23   Best Payments Industry Newcomer                                44    Thanks to our sponsors
25   Best Debit Card Programme of the Year                          45    The Judging Panel
27   Best Achievement in Retail Payments                            46    Photos from the night
2019 WINNERS MAGAZINE - Card and Payments Awards
Unlocking Payment
Possibilities for People    SM

We unlock possibilities in every payment,
because those possibilities improve
people’s lives and businesses.

                                                                                                                 Get to know us.
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2019 WINNERS MAGAZINE - Card and Payments Awards
v

                           TSYS
                           Winners Message

                                                                                                                                      5

    Gaylon Jowers Jr.
    Senior Executive Vice President, TSYS
    and President, Issuer Solutions

                                                                                                                                  T H E W IN N ER S
    www.TSYS.com

    We are honored to have served, for the 14th consecutive year, as Prime Sponsor for The Card and Payments
    Awards. The Card and Payments Awards continue to set the standard for payments today, and how we will move
    forward in these transformational times where technology is at the forefront of every decision we make.

    Each year, we are faced with a multitude of opportunities       At TSYS, our commitment is unwavering. We remain
    and challenges that push us to adapt, transform and             focused on guiding our customers through their growth
    modernize. While the core principles may remain consistent,     journey; balancing innovation and risk, collaboration and
    our approach to addressing them will continue to adjust         competition, growth and stability and relentlessly focusing
    based on how they impact the payments ecosystem. A few          on what is important to our customers.
    fundamental components that we are focused on are:
                                                                    This is how we will continue to deliver positive change
      •   The power of the customer engagement model has            in our industry.
          never been so important; as is the need for providing a
          seamless, omnichannel experience.                         Thank you to everyone that participated in The Card and
      •   The need to innovate at an accelerated pace, while        Payments Awards 2019 and congratulations to all of the
          maintaining a highly secure ecosystem.                    nominees and winners. We look forward to seeing you
      •   Navigating the uncertainties associated with Brexit       next year!
          while we determine what this means to our industry,
          our organizations and our customers.
2019 WINNERS MAGAZINE - Card and Payments Awards
‘HE’S A
                                            SUPERMAN!’            Rupert, about his donor Billy

WE NEED MORE HEROES LIKE BILLY
HELP US FUND THE SEARCH
Partner with Anthony Nolan to help save more lives
Finding Rupert’s stem cell donor wouldn’t have been
possible without people like you supporting our work.
YOU can help make sure every person who needs
a stem cell transplant finds their superman.
Anthony Nolan is hugely grateful to be The Card & Payments Awards
charity beneficiary 2019. If you are interested in finding out more about
Anthony Nolan and how YOUR support can save lives, please contact
corporate@anthonynolan.org

Rupert and Billy photo: ©2018 iphonography.co.uk                        Reg charity no 803716/SC0388271681FR 1218
2019 WINNERS MAGAZINE - Card and Payments Awards
The 2019 Winners

Best Industry Innovation of the Year                       Best Achievement in Retail Payments
Ikano Bank - The UK’s market leading home                  Divido - building the world’s largest
renewables consumer protection scheme                      platform for point-of-sale finance

Best Initiative from an SME                                Industry Achievement Award
Acceptacard - PayaCharity - Contactless Donations          Martina King

Best Achievement in Customer Service                       Best Initiative in Mobile Payments
Lloyds Banking Group - Lloyds Banking                      National Westminster Bank - ClearSpend: mobile &        7
Group’s Proactive Customer Service                         desktop application for Commercial Card customers

Best Technology Initiative of the Year                     Social Inclusion in Financial Services
Ethoca - Ethoca and Capital One UK Collaborate to Ensure   ClearScore - Coaching
Exceptional Purchase Experiences for Cardholders

                                                           Best Security or Anti-Fraud Development
Best Alternative or Digital Payments Programme             Vocalink Analytics - Corporate Fraud Insights
MuchBetter, issued by Wirecard

                                                           Best Achievement in Payments Processing
Changing Lives in the Community                            Banking Circle Virtual IBAN – a genuine game-
Capital One - Changing Futures –                           changer for the payments marketplace

                                                                                                               T H E W IN N ER S
Capital One and humanutopia

                                                           Best Marketing Campaign of the Year
Best Service to Business                                   Mastercard - Listening Room (BRIT Awards 2018)
Soldo - The Complete Spend Management
Solution, Built for Business
                                                           Best Benefits or Loyalty Programme of the Year
                                                           American Express - Amex Offers
Best Consumer Credit Card or Credit Facility
NewDay - Amazon Platinum Mastercard
                                                           Best Prepaid Product of the Year
                                                           B4B Payments, issued by Wirecard
Best Design of the Year
Capital One - Collections Plans in Mobile App
                                                           The Judges’ Award
                                                           Kelley C. Knutson
Best Payments Industry Newcomer
Token - Open Banking with Token

Best Debit Card Programme of the Year
Allied Irish Banks (AIB) - AIB Everyday Rewards
2019 WINNERS MAGAZINE - Card and Payments Awards
Transforming
global commerce
Proud sponsors of The Card & Payments Awards 2019
and Anthony Nolan
At First Data, we develop the technology solutions that make payments
simpler, faster, and more secure. Our payment solutions help merchants
and financial institutions succeed. With more than 40 years of experience,
First Data powers global commerce like no other.

To find out more, please visit FirstData.com

© 2018 First Data Corporation. All rights reserved. The First Data name, logo and related trademarks and service marks are owned by First Data Corporation and
are registered or used in the U.S. and many foreign countries. All trademarks, service marks, and trade names referenced in this material are the property of their
respective owners. 500412 2018-11
2019 WINNERS MAGAZINE - Card and Payments Awards
Best Industry Innovation
of the Year
    WINNER

                                                                                                                                                             9

                       Ikano Bank
                       The UK’s market leading home renewables consumer protection scheme
                       L-R Keith Rowling, Senior Vice President & General Manager, EMEA Financial Services, from sponsor
                       First Data; Mark Williams, Senior Account Manager, Ikano Bank; Gyles Brandreth, Host

DESCRIPTION                                                                                                   FINALISTS

Consumers are generally interested in the benefits that home-generated renewable                              Amazon Pay

                                                                                                                                                         T H E W IN N ER S
power sources can bring, both to themselves and the environment. However, with                                Amazon Pay with Alexa
reductions in government subsidies, the high costs for equipment and poor industry                            Skills for Virgin Trains
controls have created low confidence amongst consumers and finance providers. The
impact has been a shrinking renewables market mirrored by declining finance options.                          ClearBank
                                                                                                              ClearBank
                                                   To help address this and supporting
       JUDGES COMMENTS                             Ikano Bank’s values of offering simple                     Contis
                                                   meaningful solutions for consumers, the                    Contis & Wirex
     The judges admire Ikano Bank’s                bank launched a market leading home
        desire to build a sustainable              renewables protection service called                       Featurespace
      business by taking a long-term               the Energy Performance Validation                          Featurespace’s best in class innovation:
      view on their investment. They               Scheme (EPVS). The goal was to provide                     multi-tenancy in fraud prevention
    have shown real innovation which               a customer focused finance product
       impacts both consumers and                  that would help with the purchasing                        Glint
    businesses. This is an honourable              of renewable products, whilst also                         Glint, issued by Wirecard
   collaboration between the Financial             removing industry issues such as mis-
     sector and renewable resources.               selling, mis-representation and poor                       KBC Bank Ireland
                                                   installation work.                                         KBC Bank Ireland - Revolutionary Digital
                                                                                                              Lost & Stolen Card Replacement
Ikano developed the EVPS in partnership with The Home Insulation and Energy
systems Contractors Scheme (HIES). They guarantee that consumers do not receive
over-inflated product benefits in terms of energy generation, storage and saving                              H I G H LY C O M M E N D E D
calculations. The scheme also ensures that all installers are vetted and fit for purpose,
installations are installed professionally, purchases are guaranteed by specialist                            Amazon Pay
insurance and consumers have free access to an alternative dispute resolution.                                Amazon Pay with Alexa
                                                                                                              Skills for Virgin Trains
Ikano Bank launched this scheme as a free service, available to everyone regardless of
taking finance from the bank and the results have been impressive.
2019 WINNERS MAGAZINE - Card and Payments Awards
Best Initiative from an SME

                                                   WINNER

10

                                                                      Acceptacard
                                                                      PayaCharity - Contactless Donations
                                                                      L-R Keith Rowling, Senior Vice President & General Manager, EMEA Financial Services,
                                                                      First Data; Mark Mellor, Sales Director, Acceptacard; Gyles Brandreth, Host

                                               DESCRIPTION                                                                                                   FINALISTS

                                               Founded in 2009, Acceptacard is an independent provider of card processing                                    Cashplus
T H E C A R D & PAY MEN T S AWA R D S 2 0 19

                                               solutions based in Northampton. Following the early success of the ‘Pay As You Go’                            An industry-first trio of business-
                                               proposition ‘Payatrader’ Acceptacard continued to build expertise in segmented                                ready APIs from Cashplus
                                               solutions, and in February 2018 launched ‘Payacharity’.                                                       enhance customer service and
                                                                                                                                                             speed payments for UK SMEs
                                                                                                  Created to help charities and not-
                                                                                                  for profit organisations of all sizes,                     Glint
                                                      JUDGES COMMENTS
                                                                                                  PayaCharity harnesses the capabilities                     Glint
                                                                                                  of contactless donations, underpinned
                                                   Acceptacard stood out as tackling
                                                                                                  by the UK’s first end-to-end merchant
                                                    a very important market for the
                                                                                                  account, gateway, fulfilment, data
                                                  payments industry. A commendable
                                                                                                  tracking and support service.
                                                    entry because this is a full-term
                                                   solution that really solves a need.
                                                                                                  The initiative effectively brings together
                                                      Not just to arrest a negative
                                                                                                  a complex supply chain under a single
                                                   development, but an opportunity
                                                                                                  brand to deliver an affordable and valuable
                                                    to go beyond and accelerate. To
                                                                                                  solution for charity organisations of all
                                                      make it work is really clever.
                                                                                                  sizes, helping their fundraising initiatives to
                                                                                                  change the lives of the community at large.

                                               In 2017, with 10 years history and 100m+ contactless cards already in issue in the UK ,
                                               the acceptance market for charities was seriously lagging behind – with only a handful
                                               of charities having incorporated contactless giving into their fundraising strategy.
                                               Despite the obvious availability of contactless technology, the complex supply chain and
                                               reluctance of service providers to offer the right propositions created barriers to entry.

                                               2018 has seen adoption across all types of charities, with metrics demonstrating
                                               strong returns compared to cash boxes. This time last year, the contactless donations
                                               market was stagnant and within the last 12 months this has been turned around.
Best Achievement in
Customer Service
    WINNER

                                                                                                                                                    11

                       Lloyds Banking Group
                       Lloyds Banking Group’s Proactive Customer Service
                       L-R Peter Cox, Executive Chairman and Founder, Contis; Elyn Corfield, Managing Director
                       of Consumer Finance, Lloyds Banking Group; Gyles Brandreth, Host

DESCRIPTION                                                                                                FINALISTS

Imagine being stranded in a foreign land, with no accommodation or way to get                              American Express

                                                                                                                                                    T H E W IN N ER S
home. This was true for 110 thousand UK citizens when Monarch Airlines declared                            Merchant-led, Data-driven
insolvency at 4 a.m. on 2nd October. Whilst customers were left feeling unsure of                          Relationship Management
what to do or where to turn to, Lloyds Banking Group’s data teams leapt into action.
                                                                                                           Barclaycard
                                                   Using credit card transaction history,                  Barclaycard Payment Solutions
                                                   they were quickly able to identify those                – Proactive Security Service (in
       JUDGES COMMENTS                             who may be affected by the liquidation                  partnership with Sysnet)
                                                   of Monarch and in need of support.
      This is an excellent example of a                                                                    Barclays
  proactive customer service programme             The group then sent proactive messages                  Barclays Mobile Cards Hub
       being applied systematically,               via multiple channels, to provide advice
    turning a negative into a consumer             and guidance to those caught up in the                  NewDay
   positive. The judges were impressed             event, along with how and where to get                  NewDay Customer feedback programme
     that this has been service-led and            further support if needed. Together with                for continuous improvement
        not a commercial response.                 Air Travel Trust, the group were able to
                                                   ensure customers made it home safely and                Sage Pay
                                                   on time, minimising disruption and distress.            Sage Pay Customer Service – Delivering
                                                                                                           Outstanding Service 24/7/365
This would be the catalyst for a new way of thinking when it comes to proactive
customer care in the face of disasters. If an event has the potential to affect even the                   SmartDebit
tiniest population of customers, they want to know about it, and to offer support.                         Improving standards in
                                                                                                           the face of change
These actions did not go unnoticed by customers. Post-Monarch insolvency, Lloyds
Banking Group’s NPS went up as a consequence.
                                                                                                           H I G H LY C O M M E N D E D

                                                                                                           NewDay
                                                                                                           NewDay Customer feedback programme
                                                                                                           for continuous improvement
From one innovator to another
       INFORMATIONS GENERALES

      Client: INGENICO
      Date : 10 DEC 2013
                                                  DOCUMENT D’EXECUTION
                                                     INGENICO_TD.ai

                                                  COULEURS UTILISEES     APPROBATION

                                         7540 C     1795 C
      Utilisation: Impression en tons
      directs.
      Ne pas utiliser pour application
      écran.

Congratulations to Ethoca and Capital One UK

Staying ahead isn’t easy.
                                                                                       Global
So, here’s to you for your continued                                                   leader
focus on the customer and their
experience.                                                                            in seamless
Well done!
                                                                                       payment

Sponsor of:                                                                                www.ingenico.co.uk
Best Technology Initiative of the Year                                                   infouk@ingenico.com
The Card and Payments Awards 2019                                                                  @Ingenico
Best Technology
Initiative of the Year
    WINNER

                                                                                                                                                  13

                      Ethoca
                      Ethoca and Capital One UK Collaborate to Ensure
                      Exceptional Purchase Experiences for Cardholders
                      L-R Ian Benn, Senior Vice President, Western Europe, Banks & Acquirers, from sponsor Ingenico; David Laramy,
                      Head of Fraud & Operational Insight, Capital One; Andre Edelbrock, CEO, Ethoca; Gyles Brandreth, Host

DESCRIPTION                                                                                               FINALISTS

It is common for cardholders to experience confusion when reviewing transactions                          Banking Circle

                                                                                                                                                  T H E W IN N ER S
in their online statement or the bank’s mobile app and there can be many reasons for                      Banking Circle Virtual IBAN – a
this. When these cardholders call into their bank to then dispute these unrecognized                      genuine game-changer for the
transactions, the entire payments ecosystem suffers.                                                      payments marketplace

                                                  For cardholders, this creates a bad                     Cashplus
                                                  customer experience: their card may                     Cashplus makes bulk payments
       JUDGES COMMENTS                            be cancelled, they will have to replace                 faster, cheaper and easier via an
                                                  their card in other online accounts, their              innovative Payments API and Portal
   Ethoca stands out not only because             regular purchase behaviours may be
    it’s delivering a better experience           disrupted as they wait for their card to be             Curve
     for customers, but also reducing             replaced and they will likely experience                Curve, issued by Wirecard
    chargebacks and disputes. A nice,             more false declines in the future.
    original solution using technology,                                                                   Divido
      resolving a real and significant         In September 2018, Capital One UK                          Divido - building the world’s largest
        problem in the online world.           started using Ethoca Eliminator to                         platform for point-of-sale finance
                                               address this growing problem and focus
                                               on creating a better experience for its                    Lloyds Banking Group
                                               cardholders. Now, when a Capital One UK                    Transforming the in-branch experience
cardholder calls into the bank to dispute an unrecognized transaction, the bank agent
shows the cardholder detailed information including a digital receipt and extended                        Nationwide Building Society
purchase details. This information is provided through Ethoca’s exclusive integrations                    Nationwide/TSYS Robotic
with the world’s top merchants. Before Ethoca Eliminator, there was no way for a bank                     Process Automation
to show the cardholder this information to ‘deflect’ a dispute in real time.
                                                                                                          Sage
Capital One UK cardholders can now immediately recognize their purchases. There is no                     Sage Business Cloud Invoice Payments
need for a formal dispute or claim to be filed with the bank: cardholders’ cards remain
intact, they continue to transact without friction and enjoy a better experience.
Best Alternative or Digital
                                               Payments Programme
                                                   WINNER

14

                                                                     MuchBetter
                                                                     MuchBetter, issued by Wirecard
                                                                     L-R Peter Cox, Executive Chairman and Founder, Contis; Brian Lawlor, Director of Sales and Business Development,
                                                                     Wirecard; Paul Gent, Chief Marketing Officer, and Israel Rosenthal, Co-Founder, MuchBetter; Gyles Brandreth, Host

                                               DESCRIPTION                                                                                               FINALISTS

                                               Launched in November 2017, MuchBetter is a next-generation e-wallet that                                  Banking Circle
T H E C A R D & PAY MEN T S AWA R D S 2 0 19

                                               lets users make and receive payments instantly with just their smartphone and                             Banking Circle Virtual IBAN – a
                                               fingerprint. It combines best-in-class functionality from across the payments industry                    genuine game-changer for the
                                               with its own technology, creating a seamless user experience with unrivaled security                      payments marketplace
                                               – preventing all forms of third-party fraud or account takeover via its pre-paid card
                                               and dynamic CVV number.                                                                                   Checkout.com
                                                                                                                                                         Accept More, with Checkout.com
                                                                                                 The app also has a freeze card feature
                                                                                                 and instant payment notifications, which                PPRO
                                                      JUDGES COMMENTS                            means that users are immediately aware of               PPRO: the power behind the
                                                                                                 any transactions on their card, and don’t               globalisation of e-commerce
                                                      This was a strong submission               have to call their bank or MuchBetter to
                                                   because of the authentication and             block the card in case it is lost.
                                                     the payments device provided
                                                    by MuchBetter. It’s unique and               There have been no instances of third-
                                                    the benefits for both consumer               party fraud on MuchBetter accounts
                                                        and merchant are clear.                  to date. This means that the cost and
                                                                                                 resources required to prevent, monitor
                                                                                                 and remediate fraud is greatly reduced.

                                               MuchBetter’s wallet platform for wearables also lowers the barrier to entry for brands
                                               designing wearable/IoT NFC devices.

                                               The number of merchants and users signed up to MuchBetter is testament to the
                                               strength and maturity of its product. MuchBetter’s combination of best-in-class
                                               technology with its own IP (e.g. Dynamic CVV) is perhaps its greatest success,
                                               creating a service that is both incredibly secure and easy to use
Changing lives in
the Community
    WINNER

                                                                                                                                                       15

                       Capital One
                       Changing Futures – Capital One and humanutopia
                       L-R Ian Benn, Senior Vice President, Western Europe, Banks & Acquirers, Ingenico; Lucy-Marie Hagues, Chief Marketing Officer,
                       Dave Richards, Head of Corporate Responsibility, and Amy Lenander, UK CEO, all from Capital One; Gyles Brandreth, Host

DESCRIPTION                                                                                                FINALISTS

Capital One is one of the largest employers in Nottingham, a city which was ranked                         Acceptacard

                                                                                                                                                       T H E W IN N ER S
the eighth most deprived district in England in 2015 (IMD). With so many young                             PayaCharity - Contactless Donations
people in deprived and workless households, Capital One set out to add support
through their CSR programmes, focusing on helping the next generation to improve                           American Express
their wellbeing and employability.                                                                         Changing Lives in the Sussex Community

                                                   In 2017, Capital One started working as                 American Express
                                                   a corporate partner with humanutopia,                   Shop Small
                                                   delivering ‘Changing Futures’, a life-
       JUDGES COMMENTS
                                                   changing programme across schools in                    Avantcard
                                                   Nottingham. It’s aimed at 14-15 year olds               Avantcard, positively impacting the
    It was a landslide victory for Capital
                                                   who are experiencing issues preventing                  community in which we live and work
   One with this clearly thought-through
                                                   their progress at school. With an overall
   submission, showing a demonstrable
                                                   theme of wellbeing, the programme                       Mastercard
     improvement to a community. The
                                                   takes students on a journey, building                   Mastercard Feed Their Future Initiative
  initiative addresses a segment deemed
                                                   the skills/attitude needed to help
    to be at risk with huge local impact.
                                                   them redefine their hope, confidence,
                                                   relationships, employability and most
                                                   importantly, happiness.

What makes this programme special is that it is about inspiring the next generation,
raising aspirations, helping them understand they don’t need to be defined by their
community. The outcomes have been exceptional, with teachers’ and students’
feedback highlighting the lasting effect the programme has had on many of its
participants in terms of self-belief and attitude.

Participants from Capital One, who act as mentors and coach small groups through
the humanutopia activities and events, have gained a great deal of satisfaction from
their involvement.

Ultimately, it’s a programme that delivers a real win-win for Capital One and the young
people from the community.
Best Service to Business

    WINNER

                                                                                                                                                   17

                        Soldo
                        Soldo - The Complete Spend Management Solution, Built for Business
                        L-R Matt Sloan, Managing Director EMEA, from sponsor Discover Global Network; Edoardo Volta, Vice
                        President of Fintech, Mastercard, who accepted on behalf of Soldo; Gyles Brandreth, Host

DESCRIPTION                                                                                                 FINALISTS

Business spending today is chaotic and time-sapping. Managing corporate cards,                              Allstar Business Solutions

                                                                                                                                                   T H E W IN N ER S
receipts, expense reports, reimbursements, budgets and analysis costs companies                             Allstar Plus VISA card from
time, money, and their sanity. Nothing is connected, and nothing makes sense.                               Allstar Business Solutions

                                                    Soldo overcomes these challenges                        American Express
       JUDGES COMMENTS
                                                    with a multi-user expense account that                  Growing International spend for
                                                    combines smart Mastercard® cards,                       American Express Merchants in the UK
      Soldo was the strongest entry,                intuitive admin and effortless reporting.
      delivering value in the way that              The platform streamlines the entire                     Barclaycard Commercial Payments
     the judging criteria is based. This            business expense cycle – from spending                  Payment Strategy Consulting
      is a well thought out approach,               to reconciliation.                                      by Barclaycard
     providing a clear proposition and
      solving both the payments and           Unlike traditional banking solutions,                         Checkout.com
    expenses problems for businesses.         a Soldo account can be set up within                          Accept More, with Checkout.com
                                              minutes; is multi-user and multi-
                                              currency; shows real-time transaction                         Handepay
data; can categorise transactions; provides reporting analysis, and easily integrates                       Cost-effective pricing and excellent
with accounting software.                                                                                   customer support enables businesses
                                                                                                            of all sizes to stay competitive
Having spent two years building a world-class B2B payments platform, Soldo launched
in the UK and Italy in early 2017, with strong early results and customer validation.                       Lloyds Banking Group
Through partnerships with fintech industry leaders GPS, Wirecard, Currency Cloud,                           Lloyds Banking Group’s
and Starling Bank, Soldo leverages the power of prepaid in a B2B payment platform                           Partner Bank Solution
that is a true paradigm shift in the way businesses handle expense payments.
                                                                                                            National Westminter Bank
Building on this success, Soldo’s customer base has grown at pace. Within the last 12                       ClearSpend: mobile & desktop
months, the number of registered accounts has increased more than ten-fold.                                 application for Commercial
                                                                                                            Card customers
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Best Consumer Credit
Card or Credit Facility
    WINNER

                                                                                                                                                 19

                        NewDay
                        Amazon Platinum Mastercard
                        L-R Gyles Brandreth, Host; Rea Marco, Senior Product Manager, Amazon; Chris Altman, Senior Client
                        Manager, NewDay; Jeni Mundy, Managing Director UK & Ireland, from sponsor VISA

DESCRIPTION                                                                                                FINALISTS

NewDay and Amazon have created a market-leading credit card that brings                                    American Express

                                                                                                                                                 T H E W IN N ER S
together a strong loyalty proposition, made more accessible to all through a                               American Express ® Preferred
counter offer and upgrade programme. The Amazon Platinum Mastercard now                                    Rewards Gold Credit Card
offers customers 150bps back on all Amazon.co.uk spend (for eligible Prime
members) and 50bps for all other spend.                                                                    Lloyds Banking Group
                                                                                                           MBNA Horizon Credit Card
                                                   This allows customers to accumulate
                                                   more points and get their Amazon.co.uk                  M&S Bank
       JUDGES COMMENTS                             gift cards quicker, since every 1000                    Not just any credit card,
                                                   points are automatically redeemed for                   the M&S Credit Card
     NewDay is very powerful; a focused            a £10 gift card loaded directly to the
   proposition with excellent metrics and          customer’s Amazon account.                              PayPal UK
    fantastically clever. The card sets out                                                                PayPal Credit - credit
  to create more loyalty to the brand and     This process was designed to ensure a                        without the plastic!
   succeeds in promoting Amazon spend.        seamless points redemption process for
                                              customers. Amazon Platinum customers                         Royal Bank of Scotland / NatWest
                                              still earn 75bps as per the original                         Royal Bank of Scotland / NatWest
proposition. Both parties have also worked to increase accessibility to the product                        Reward and Reward Black Credit Card
by offering a credit building card, the Amazon Classic Mastercard to those who don’t
meet the Platinum criteria via an integrated counter offer application process.

Customers who are approved for the Classic product are then rewarded when they
demonstrate good credit handling by being upgraded to a Platinum card after 12
months, subject to 3 pre-defined conditions disclosed during card application. The
Platinum card not only rewards its customers for their purchases but also encourages
customers to manage their credit responsibly.
The Art
  of Insignia

              FROM THE WORLD’S LEADING
   LUXURY FINANCIAL & LIFESTYLE MANAGEMENT GROUP

                 W W W. I N S I G N I A . C O M
Best Design of the Year

      WINNER

                                                                                                                                                    21

                          Capital One
                          Collections Plans in Mobile App
                          L-R Luka Sur, Business Development, from sponsor Insignia; Lucy-Marie Hagues, Chief Marketing
                          Officer, and Amy Lenander, UK CEO, from Capital One; Gyles Brandreth, Host

DESCRIPTION                                                                                                  FINALISTS

Capital One is on a mission to change banking for good by empowering customers                               American Express

                                                                                                                                                    T H E W IN N ER S
who end up in credit card arrears to take charge of their debt quickly and effectively.                      American Express ® App
The aim is to achieve demonstrably improved customer engagement, increased
customer satisfaction and a reduction in debt that is written off.                                           ANNA Money
                                                                                                             ANNA Money, issued by Wirecard
                                                     Customer insight has revealed that
                                                     borrowers in arrears tend to avoid                      Coventry Building Society
         JUDGES COMMENTS                             speaking to their bank because they                     Coventry Building Society’s
                                                     don’t expect them to be helpful and                     Lady Godiva Cash Card
      Capital One stood out with a user-             they feel guilty/ashamed about their
      friendly and innovative app which              debt. Clearly a new communication                       Starling Bank
       helps the customer take control               strategy was essential to help break                    Vertical Debit Cards
          of their finances. The design              down misconceptions about the bank’s
        itself is sleek and clear, and the           approach to collections, and to make                    Virgin Money
       ability to formulate a repayment              it easier for customers to arrange a                    Virgin Atlantic Airways Credit Cards
        plan in-app is a unique feature.             payment plan. Capital One therefore
                                                     designed new functionality within their
                                                     app, which included:

  •   A carousel of options, including pay-in-full/payment plan alternatives.
  •   The avoidance of financial jargon/legalese.
  •   An easy-to-follow, intuitive customer journey.

As a result, more customers are making repayments, more payment plans have been
set up, and almost double the number of customers have successfully kept to their
plan in the first month over previous digital channels.

The business benefits are clear. Capital One anticipate reduced losses, and therefore
an increase in revenue, increased self-service use and increased customer satisfaction.
Congratulations
to this year’s winners.
Mastercard® is proud to sponsor the 2019 Card and Payments Awards,
in celebration of customer service, excellence and innovation.

                Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.
Best Payments Industry
Newcomer
    WINNER

                                                                                                                                           23

                       Token
                       Open Banking with Token
                       L-R Mark Barnett, Division President UK, Ireland, Nordics and Baltics, from sponsor Mastercard;
                       Chris Aruliah, VP Business Development, Token; Gyles Brandreth, Host

DESCRIPTION                                                                                                  FINALISTS

Token’s open banking platform, TokenOSTM, allows a global ecosystem of banks,                                Arro Money

                                                                                                                                           T H E W IN N ER S
bank customers and developers to move money and information securely, without                                Arro Money by Marq Millions
friction and instantly worldwide. With Token, money and transaction information
move as a unit instantly, securely, and at a low cost.                                                       ClearBank
                                                                                                             ClearBank
                                              Widespread development of proprietary
                                              APIs is causing fragmentation and                              Konsentus
         JUDGES COMMENTS                      integration pain in open banking, holding                      Konsentus; confidence in
                                              back the development of the market.                            PSD2 open banking
      Token were a clear winner in the        Token solves this pain by offering a single
     category. Open Banking standards         API to access all banks – enabling rich                        MuchBetter
   have only been available from January      interactions between all parties and                           MuchBetter
     this year, so it’s quite extraordinary   delivering a frictionless digital consumer
  that they’ve built their business on this.  experience for data aggregation and bank
   As one of the first in the marketplace,    direct payments. Developers have access
       the judges were impressed with         to account data and payment initiation
        this phenomenal achievement.          at over 4,000 European banks through
                                              a single API. Token‘s platform enables
                                              banks to achieve PSD2 compliance in
less than 90 days and differentiate themselves by providing the underlying technology
to offer additional open banking use cases, rather than investing time and capital into
building and maintaining APIs and managing TPPs.

Token’s vision is to enable all transacting businesses to harness the power of open
banking to simplify, accelerate and reduce the cost of transacting globally. By doing
so, Token enables banks, PSPs, merchants and developers to generate new revenues,
improve security, access new customer intelligence and dramatically improve the end-
user’s payment experience
There’s a reason why
 AIB is the number one provider
    of personal main current
       accounts in Ireland*
We put our customers first by providing them with the day to day
tools, to help them to bank less and do more.
• AIB Everyday Rewards – Cards and Payments Awards, Best
  Debit Card Programme 2019 Winner
• First to market in Ireland with Google Pay
• An Award winning Mobile App
• Bringing contactless payments to Ireland’s biggest music
  festival Electric Picnic in partnership with AIBMS and Visa.

          Allied Irish Banks, p.l.c. is regulated by the Central Bank of Ireland.
              *Source: Ipsos MRBI, AIB Market Pulse Scorecard Q3 2018.
Best Debit Card
 Programme of the Year
WINNER

                                                                                                                                               25

                 Allied Irish Banks (AIB)
                 AIB Everyday Rewards
                 L-R Matt Sloan, Managing Director EMEA, Discover Global Network; Isabel Hammel, AIB Card
                 Issuing, Head of Product Management, Allied Irish Banks; Gyles Brandreth, Host

 DESCRIPTION                                                                                                FINALISTS

 In 2017, customer research provided feedback that more customers associated AIB                            Curve

                                                                                                                                               T H E W IN N ER S
 with “everyday bad” than “everyday good”. The reason was fees – they didn’t think their                    Curve, issued by Wirecard
 quarterly fees (which are normal in the Republic of Ireland) were value for money.
                                                                                                            Royal Bank of Scotland / NatWest
                                                      That meant AIB needed to create an                    Royal Bank of Scotland / NatWest
        JUDGES COMMENTS                               active, everyday experience that gives                My Rewards Programme
                                                      customers a tangible sense of value
    AIB has a very robust proposition in              and turn “everyday bad” into “everyday                Starling Bank
     terms of consumer benefits. They                 good”. They needed to engage their                    Vertical Debit Cards
    have provided the best metrics and                customers more.
   evidence of delivering the most value
   to customers. AIB Rewards are clearly          Card-linked offers (CLOs) seemed to
      effective in providing innovation           be the answer, providing cashback on
         for debit within the market.             purchases in nominated retailers, straight
                                                  back into the customers’ accounts. Proof
                                                  of concept began in May 2017, as a limited
 offer to see if this CLO would attract a sufficient number of customers to be worthwhile.

 AIB created an unassuming, clear family of communications centred on the strapline
 Register. Redeem. Reward, which explained the process – register your cards online,
 your cashback will be redeemed at participating merchants and you’ll be rewarded,
 straight into your account within five days.

 AIB Everyday Rewards has now become a cornerstone of AIB customers’ day-to-day
 banking experience. Since the full launch in December, the number of registered
 customers has increased significantly and continues to grow. Customers are now
 much more appreciative of AIB, with surveys showing the majority of participants
 love the rewards programme.
BIG DATA, ANALYTICS AND INSIGHTS
THAT POWER ACTION AND RESULTS

Deliver growth with the largest integrated consumer
data set, and leading-edge technology
As one of the original innovators in big data, Verisk Financial integrates
the world’s largest set of otherwise disconnected spend, credit usage,
media and demographic data to help banks, financial regulators, retail
and media companies grow their businesses.
We combine this data with predictive analytics to uncover new
consumer insights and integrate them on the most technologically-
advanced platforms.
Whether it’s analyzing how to make your business more profitable, tailoring
your media strategies to likely purchasers of your brand, mapping bad
actors, combining retailer and customer insights, improving analysis of
risk associated with regulation and bankruptcy, or preventing fraud— we
ensure that your business can better leverage data to help you grow.

     Turning data into insight and insight into results.
           Ask us how. Visit our website www.argusinformation.com
           or email us Argus.Communications@argusinformation.com.
Best Achievement in
Retail Payments
    WINNER

                                                                                                                                                     27

                        Divido
                        Divido - building the world’s largest platform for point-of-sale finance
                        L-R Roger Alexander, Chair of the Judging Panel; Iain Kedzlie, Head of Partnerships, Divido; Gyles Brandreth, Host

DESCRIPTION                                                                                                   FINALISTS

Divido is a consumer finance platform that enables retailers, lenders and payment                             AIB Merchant Services

                                                                                                                                                     T H E W IN N ER S
intermediaries to offer instant finance to B2C and B2B customers at the checkout,                             #EPOnTap, the better way to pay,
online and instore.                                                                                           with Clover, as Live Nation delivers
                                                                                                              contactless festival experience
                                                    When purchasing a higher-value item
                                                    or service, many customers are put off                    American Express
       JUDGES COMMENTS                              from completing the purchase, feeling                     Merchant-led, Data-driven
                                                    uncomfortable handing over a large sum                    Relationship Management
     By offering point-of-sale finance,             all at once. This can lead them to look
       Divido is both innovative and                for cheaper alternatives or not purchase                  American Express
       unique. The judges found this                altogether. Because of this, retailers                    Shop Small
      to be an interesting submission               are losing out on a huge proportion of
      with some big numbers and an                  potential customers - but with Divido                     Tesco Bank
      alternative to high costs, which              these sales can be secured.                               Tesco Pay+: simple, convenient and
    could make a significant difference.                                                                      rewarding payments at Tesco
                                              By offering the customer the ability to
                                              pay for the high-ticket item through
Divido’s instalments, at 0% interest, within minutes, the retailer can secure the sale
and also improve average order values.

Retailers offering Divido have increased sales and average order values significantly,
whilst lenders and payment providers licensing Divido’s technology can expand their
loan portfolios and grow transaction revenues.

Divido has built a client success team that not only supports every merchant during
the onboarding process, but also provides 7 days-a-week support for them after they
are set up. Whether this is providing them with marketing tips or recommending the
best finance option, the team is there for all participating merchants. Divido also
supports merchants’ customers, helping them to understand how Divido works and
taking them through the application process. As a result, Divido is the top-rated point
of sale (POS) finance company on Trustpilot.
American Express® is proud to sponsor the

  CARD AND PAYMENTS
  INDUSTRY ACHIEVEMENT AWARD

  americanexpress.co.uk/potential

               YOUR MOMENT IN THE
              SPOTLIGHT
   Good luck to all the
   award nominees.

American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham
Palace Road, London, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company
Number 1833139 and authorised and regulated by the Financial Conduct Authority.
Industry Achievement Award

                                                                                                                                       29

WINNER

Martina King

DESCRIPTION

Martina is CEO of Featurespace, having joined the company in 2012. Over the last couple of years, Featurespace

                                                                                                                                       T H E W IN N ER S
have been going from strength to strength, providing machine learning technology to stakeholders right across the
card and payments industry.

                                                                  They have been facilitating the increase in ecommerce, the
                                                                  reduction in false positives and enabling merchants and
                                                                  solution providers to operate in a safer environment. While
                                                                  other companies provide machine learning and AI tools,
                                                                  Featurespace remains ahead of them all.

                       JUDGES COMMENTS                            Martina is certainly the powerhouse behind this. She has done
                                                                  a great job of commercialising their flagship product, the ARIC
                The judges are delighted to see Martina           platform, and selling it into mainstream financial markets. As
              recognised for her achievements. How she            an industry which needs fraud initiatives like this, it’s a clever
              has driven Featurespace and succeeded in            use of the application, which is now used every day and is
               a competitive industry is commendable.             considered a ‘must have’ by many businesses. The savings are
                   She’s done a great job of actually             now being realised and they are not insignificant to the issuers.
                getting the product, commercialising it           Martina has been the driving force to push this through.
                 and selling it into mainstream financial
                    markets. A truly worthy winner.               In an industry that is typically male-centric, Martina has
                                                                  succeeded with excellent leadership skills and supreme
                                                                  commercial acumen and she continues to grow.

                                                                  She has an extensive career in media technology, including
                                                                  leadership roles at Yahoo! Europe and Capital Radio and has
                                                                  been named one of the top 40 most powerful women in tech.

Pictured L-R Daniel Edelman, Vice President, Head of Merchant
Marketing and Payment Innovation Europe, from sponsor American
Express; Martina King, CEO, Featurespace; Gyles Brandreth, Host
Get a clear view on your
   business spending
NatWest ClearSpend – the mobile app that gives
you complete visibility of your Commercial Card.
           natwest.com/clearspend

                 ClearSpend
Best Initiative in
Mobile Payments
    WINNER

                                                                                                                                                31

                       National Westminster Bank
                       ClearSpend: mobile & desktop application for Commercial Card customers
                       L-R Rene Kruse, Managing Director of International Services, from prime sponsor TSYS; Cathy Dargue,
                       Head of Payables & Receivables, National Westminster Bank; Gyles Brandreth, Host

DESCRIPTION                                                                                                FINALISTS

ClearSpend is a free to use, first to UK market mobile app and website providing                           Allied Irish Banks (AIB)

                                                                                                                                                T H E W IN N ER S
NatWest customers with on the go real-time visibility of transactions and control of                       Best Initiative in Mobile Banking
maintaining their commercial card account.                                                                 - Apple Pay integration with
                                                                                                           AIB Mobile Banking App
                                                   Developed in partnership with Silicon
                                                   Valley Fin-Tech; SpendLabs, to provide                  Barclays
                                                   customers with a superior self service                  Barclays Mobile Cards Hub
       JUDGES COMMENTS
                                                   experience. NatWest recognised
                                                   customers had a desire to self serve and                Conferma
    This is an example of a bank using
                                                   move away from traditional methods                      Conferma Pay
      mobile technology to enhance
                                                   of contact, and providing ClearSpend
      their service and offer a better
                                                   addresses this concern while reducing                   Contis
     user experience to their current
                                                   the cost to serve.                                      Engage & Samsung Pay
    customers. The judges commend
    NatWest for making their service
                                                   Available as a website and mobile app,                  Tesco Bank
    far more efficient by reducing the
                                                   ClearSpend supports business customers                  Tesco Pay+: simple, convenient and
      calls going into the call centre.
                                                   of all sizes, from sole traders to large                rewarding payments at Tesco
                                                   corporates; with both Mastercard and
                                                   Visa cards supported.

NatWest are focused on understanding the difficulties customers experience on a day
to day basis managing everyday expenses. Through customer focus groups NatWest
gained comprehensive customer insight on the main reasons businesses chose not
to provide their staff with a company card. The key points being visibility, trust and
control. This insight helped NatWest to design ClearSpend so that it addressed all 3
areas in a simple to use application. Customers were engaged throughout the design
process to ensure the solution provided a first class user experience.

ClearSpend was launched in March 18 and already has over 11,000 active customers
and 18,000 users register. NatWest customers can now manage their commercial card
account in a way that suits them.
Enhance EMV
3-D Secure Value
Harmonising Authentication and
Authorisation Decisions for the
Ultimate Customer Experience

With CA Technologies, A Broadcom
Company, you can:
• Ensure compliance with requirements set forth in the
  PSD2 Regulatory Technical Standards on Strong Customer
  Authentication
• Take control of your authentication strategy and maintain
  the final authentication decision across multiple digital
  channels
• Employ predictive neural network models to identify and
  stop fraudulent transactions using the industry’s only re-
  al-time behavioral analytics network comprised of unique
  e-commerce authentication data”
Social Inclusion in
Financial Services
    WINNER

                                                                                                                                             33

                      ClearScore
                      ClearScore - Coaching
                      L-R Rene Kruse, Managing Director of International Services, from prime sponsor TSYS; Freddie Kelleher, Business
                      Development Executive, and Sarah Megginson, Business Development Manager, from ClearScore; Gyles Brandreth, Host

DESCRIPTION                                                                                                FINALISTS

ClearScore is the UK’s No1 credit checking service, aiming to help everyone, no                            Capital One

                                                                                                                                             T H E W IN N ER S
matter what their circumstances, achieve greater financial wellbeing. In addition to                       Capital One & Starter Card
giving people access to their credit score and report for free, in 2017 ClearScore
launched Coaching, to help people improve their finances.                                                  Capital One
                                                                                                           Collections Plans in Mobile App
                                                  Many people are excluded from
       JUDGES COMMENTS                            managing their finances effectively                      Contis
                                                  because they have a lack of clear,                       Engage & Samsung Pay
     ClearScore’s Coaching is a fitting           actionable advice - FCA data shows 24%
    winner for this category. Accepting           of UK adults have little or no confidence                The Change Account
   that people do need to borrow, they            in managing their money.                                 The Change Account,
  look at how they best help customers.                                                                    issued by Wirecard
      They are open to competitive                There was a need for a tool that offered
   products and therefore not driven to           simple, engaging, step-by step practical
   one particular lender who has a high           help that anyone could follow.
    APR. They’re also coaching people
     on how to be credit responsible.       Coaching uses the latest bot-based
                                            technology and popular ‘chat’ format
                                            to help people get to grips with
their finances. Each programme uses simple language to boost confidence, before
recommending easy, personalised steps and small changes people can make to boost
their credit score and general finances.

Since October 2017, a huge number of Coaching plans have been started and
ClearScore continues to help users improve their credit score.

The success of Coaching in the UK means the programme has been rolled out
internationally and is now live in India with three Coaching plans in place and a
version in Hindi.
FICO's advanced analytics and decision management
solutions help leading payment card issuers around
the world make the decisions that drive profitable
growth, prevent financial fraud and improve the
customer experience.
Best Security or
Anti-Fraud Development
    WINNER

                                                                                                                                                   35

                         Vocalink Analytics
                         Corporate Fraud Insights – Vocalink Analytics
                         L-R Danny Bowles, Vice President & Deputy MD, EMEA, from sponsor FICO; David Divitt,
                         Vice President, Product Management, Vocalink Analytics; Gyles Brandreth, Host

DESCRIPTION                                                                                               FINALISTS

Payments fraud is a growing problem in the UK, and conventional methods of                                Accertify, an American

                                                                                                                                                   T H E W IN N ER S
detection are increasingly ineffective. Vocalink Analytics has harnessed the power                        Express Company
of data analytics and machine learning to develop an accurate and intelligent fraud                       Automating merchant
detection and prevention tool that identifies suspicious transactions before they are                     collaboration in CNP fraud
completed, allowing banks to validate them and, where necessary, return the funds
to their owners before they are lost forever.                                                             Argus Information &
                                                                                                          Advisory Services
                                                    Corporate Fraud Insights uses advanced,               Malicious Spending Fraud
                                                    machine-learning and behavioural                      Detection Models
        JUDGES COMMENTS
                                                    analytics to determine whether a
                                                    payment is high risk. This new approach               CA Technologies
  Vocalink is taking data that has existed
                                                    to invoice redirection fraud detection                Santander UK Harmonises
  for a very long time, and then analysing
                                                    applies modern analytics to a huge data-              Authentication and Authorisation
     it in such a way that the banks can
                                                    set. If misdirected payments are detected             with CA Technologies
   predict each behaviour. This has huge
                                                    early in the cycle, they can be stopped
   growth potential and the judges were
                                                    before reaching a fraudster’s destination             Capital One UK
      extremely complimentary of their
                                                    account – saving financial institutions               Capital One UK & Synectics
   efforts, recognising that this is a smart
                                                    and their customers considerable                      Solutions - Implementation of
      solution to help companies today.
                                                    amounts each year, and reducing the                   the Precision Machine Learning
                                                    level of distress experienced as a result.            Model for Application Fraud

Corporate Fraud Insights is now live, analyzing potentially millions of transactions                      ECOMMPAY
every day and delivering almost guaranteed accuracy on the small numbers of                               FraudStop 2.0 – pairing automated risk
transactions it flags.                                                                                    management with the human factor

Corporate Fraud Insights has enabled the bank’s fraud team to prevent huge losses for                     Lloyds Bank Cardnet
its business customers, stopping individual fraud attacks worth hundreds of thousands                     Protecting consumers: calling
of pounds. The programme also continues to stop the majority of invoice redirection                       time on PCI non-compliance
frauds on payments made through the non-real-time channel.
                                                                                                          MuchBetter
                                                                                                          MuchBetter, issued by Wirecard

                                                                                                          The Chargeback Company
                                                                                                          Powering over £1,065,000,000
                                                                                                          in revenue recovery
Best Achievement in
                                               Payments Processing
                                                   WINNER

36

                                                                      Banking Circle
                                                                      Banking Circle Virtual IBAN – a genuine game-changer for the payments marketplace
                                                                      L-R Mishal Ruparel, General Manager, Banking Circle; Danny Bowles, Vice President & Deputy MD, EMEA, FICO;
                                                                      Miranda McLean, Senior Vice President and Global Head of Marketing, Banking Circle; Gyles Brandreth, Host

                                               DESCRIPTION                                                                                               FINALISTS

                                               Banking Circle Virtual IBAN gives financial institutions the ability to issue multicurrency               3C Payment
T H E C A R D & PAY MEN T S AWA R D S 2 0 19

                                               IBANs in their customer’s name and in multiple jurisdictions. Because this enables                        3C Smartbox Payment Solution
                                               merchants to make and accept cross border payments in different currencies, in a way
                                               that traditional banks would simply not facilitate, it means Banking Circle Virtual IBAN                  Barclaycard
                                               is a genuine game-changer for the payment’s marketplace.                                                  Barclaycard Payment Solutions
                                                                                                                                                         –Payment Acceptance
                                                                                              As a multi-currency, multi-jurisdictional                  Optimisation (PAO) and DASA
                                                      JUDGES COMMENTS                         payment processing solution, Banking
                                                                                              Circle Virtual IBAN enables financial                      Checkout.com
                                                     Banking Circle was the stand out         institutions to give their merchant                        Accept More, with Checkout.com
                                                  entry in the category. The submission       clients their own virtual IBANs, negating
                                                        covered an impressive roster          the need to have several banking                           ClearBank
                                                       and a lot of newer entrants are        relationships. With full transaction                       ClearBank
                                                     leaning on virtual IBAN. They are        transparency, payments acceptance is
                                                    extremely competitive in this area.       improved and screening time reduced.
                                                                                              Banking Circle Virtual IBAN also reduces
                                               the likelihood of errors in processing cross border payments. Plus, reconciliation and
                                               settlement times are improved, helping financial institutions improve the customer
                                               experience. End-to-end transparency also reduces AML and KYC risk.

                                               With a fast account set-up, customers can send money to the virtual IBAN
                                               account, allowing for payments to be made and received at low cost per
                                               transaction. And, crucially, the financial institution can provide its customers with
                                               their online account status.

                                               Banking Circle provides a unique approach to cross border transfers and the award-
                                               winning Banking Circle Virtual IBAN solution delivers a unique proposition for
                                               financial institutions to add value to their customer proposition.
Best Marketing
Campaign of the Year
    WINNER

                                                                                                                                                     37

                       Mastercard
                       Listening Room (BRIT Awards 2018)
                       L-R Mark Bergdahl, Managing Director, Loyalty Consulting UK; Nicola Grant, Vice President of Integrated Marketing &
                       Communications, and Kirsty Redfearn, VP, Area Marketing, Nordics and Baltics from Mastercard; Gyles Brandreth, Host

DESCRIPTION                                                                                                FINALISTS

2018 marked Mastercard’s 20th year as headline sponsor of The BRIT Awards, and                             American Express

                                                                                                                                                     T H E W IN N ER S
heralded the launch of its new global brand platform, Start Something Priceless.                           How Amex UK used innovation
                                                                                                           to drive brand reappraisal
                                                   To celebrate, Mastercard wanted to show
       JUDGES COMMENTS                             how music not only helps us connect, but                American Express
                                                   can also restore relationships seemingly                Money Well Spent
      This was an exceptional category             broken beyond repair.
     which the judges found extremely                                                                      Avantcard
  difficult to narrow down to one winner.    Inspired by Nordoff Robbins’ work in                          Avantcard ‘Made for you’ Campaign
     Mastercard are to be commended          music therapy, Mastercard commissioned
    for their bravery in giving the team     David Arnold, world-class composer, to                        Barclaycard
      free reign on this campaign. This      produce a track designed to break down                        “Be smarter with Smartpay” campaign
       project really brings the whole       emotional walls, and heal what words
      brand together with one identity.      cannot. The Listening Room encouraged                         Capital One
                                             participants to face each other, and                          Capital One’s ‘Check it, don’t
asked them to simply listen to the music. When the song finished, the wall slid away to                    chance it’ advertising campaign
see if the music genuinely helped them to re-connect.
                                                                                                           Mastercard
The campaign was seeded out in channels including OOH across the o2 arena and                              Mastercard Feed Their Future Initiative
London Underground, idents to support The BRITs Show, and Mastercard’s social and
digital owned and partner channels.                                                                        One4all Gift Cards
                                                                                                           Christmas Wishes Marketing
The campaign delivered on all objectives, notably by; increasing awareness of                              Campaign 2017
Mastercard as BRITs headline sponsor, increasing brand favourability, and increasing
usage intent within existing cardholders.                                                                  Virgin Money
                                                                                                           Virgin Atlantic Airways
However, Mastercard believes the campaign’s positive impact on the lives of its                            Credit Card Launch
participants is the real achievement here.
                                                                                                           Virgin Money
                                                                                                           World Food Programme -
                                                                                                           One Million Meals
Best Benefits or Loyalty
Programme of the Year
      WINNER

                                                                                                                                               39

                       American Express
                       Amex Offers
                       L-R Mark Bergdahl, Managing Director, Loyalty Consulting UK; Lucie Moseley, UK
                       Marketing Director, American Express; Gyles Brandreth, Host

DESCRIPTION                                                                                             FINALISTS

Amex Offers is a personalised card-linked offers programme which connects buyers                        Allied Irish Banks (AIB)

                                                                                                                                               T H E W IN N ER S
and sellers by providing targeted merchant offers to Cardmembers. Cardmembers                           AIB Everyday Rewards
select the offers they want to save to their card, so Cardmember choice and
involvement are vital. But everyone offers offers – it’s easy for consumers to think                    Avantcard
of them as wallpaper.                                                                                   “Avantages” - Avantcard’s new
                                                                                                        credit card rewards programme
                                                  American Express realised that they
        JUDGES COMMENTS                           needed to make the offers more                        Barclaycard
                                                  noticeable and more personal to their                 Barclaycard Entertainment
  This was the standout category winner           Cardmembers:
     for this year. Amex are perfecting                                                                 Collinson
    an area they’re very efficient in and         More noticeable: by revamping                         Collinson’s Priority Pass:
  there are well evidenced performance            communications to include more offers                 driving loyalty with premium
    metrics to support the submission.            and use more channels (including email,               connected travel experiences
    They want to keep current account             direct mail and social), even including
    customers with personalised offers            participating merchants’ point of sale.               Royal Bank of Scotland / NatWest
   and they are doing a good job of that.                                                               Royal Bank of Scotland / NatWest
                                                More personal: by launching new and                     My Rewards Programme
                                                enhanced product capabilities, including
the ability to target offers on specific transactions, personalise pricing and offer                    Sainsbury’s Bank
rewards in new currencies like Avios.                                                                   Saying thanks to loyal shoppers;
                                                                                                        how Sainsbury’s helped customers
A strong merchant engagement programme leveraged these new capabilities and,                            receive more Nectar points
partnered with a third-party card-linked offers provider, increased offer content and                   from their regular shopping
provided a richer and more exclusive programme to Cardmembers. This has the result to:
                                                                                                        Virgin Money
  •   Encourage merchant participation                                                                  Virgin Atlantic Airways Credit Cards
  •   Grow the number of Cardmembers YOY enrolled in Amex Offers
  •   Increase redemptions YOY
  •   Boost the number of Cardmembers redeeming for the first time
  •   Enhance spending among Cardmembers who redeemed at least one offer

And Amex Offers encourages Cardmembers to spend at participating merchants, so
these merchants are much more likely to recommend American Express.
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