Wimbledon Town Centre - 2022-2027 Business Plan Where businesses thrive, people visit and communities engage.
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Wimbledon Town Centre
Where businesses thrive, people visit and communities engage.
lovewimbledon.org/the-bid 2022-2027 Business Plan
Wimbledon Town
Centre had the
UK’s first rainbow
crossing, in
partnership with
Merton Council
and Bar CMYK
2 lovewimbledon.org/the-bid
2017-2022
Important Aims,
Extraordinary Years
Since Love Wimbledon was created nearly ten years ago, we have
Over 90% of had the ambition to be creative, to be transparent, to deliver and
our businesses to listen. In 2016, after detailed consultation with our businesses
said they and users of the town centre, we formed our second term aims
and objectives and set out to accomplish the following:
support Love
Wimbledon 01 Deliver engaging events and placemaking
02 Develop leading marketing and promotion
03 Provide inspiring business services and support
04 Ensure a bright future for Wimbledon
Every year our annual report reflects on our performance and
delivery, outlining how we achieved each objective.
You can read our annual reports on our website. We will be asking
for that continued support for the next five years to strengthen
our high street, inspire employees, provide a voice for businesses
and improve Wimbledon Town Centre, making it a better place to
have a business.
PLEASE READ ON »
lovewimbledon.org/the-bid 3
The Love Wimbledon BID,
The Heart of Wimbledon
Wimbledon is a place with an international reputation Over the last five years, Love Wimbledon BID has worked hard to support business,
and first class transport connections, with the promote businesses and the town centre, improve the look and feel and develop
town centre at the economic heart of SW19. The activities, events and partnerships to make Wimbledon a better place. But what does
town centre is performing well, but with increased this actually mean? Well for us, it’s been about seeing an active and attractive place for
all businesses, it’s been about improving the environment to trade and to run a business;
competition and evolving changes in the way
strong footfall, lower crime rates, quantifiable marketing and creating a place that
people go to work, shop and use a regional centre,
employees want to work in and is attractive for new businesses too. We have delivered
Wimbledon has the opportunity to step up and
this by listening to business needs and constantly looking to improve both as a team and
become a greener, more interesting place with a
as a place.
welcome choice of things to do and places to go.
There is a new "post-Covid" world in which Wimbledon Town Centre has shown
remarkable resilience, but it needs a stronger future. That’s where Love Wimbledon BID
comes in, to attract more investment and funding, keep crime low, maintain a cleanliness
strategy, promote our businesses and continue to deliver a range of popular events and
activities.
Wimbledon is experiencing a renaissance and the future is one where businesses,
property owners, residents and community groups can come together to create a
thriving, popular, attractive and greener place for all to the betterment of the town centre.
This is why your support is invaluable and we ask you to make a difference
to the future for Wimbledon Town Centre by voting YES to the
Helen Clark Bell, CEO, Love Wimbledon BID
helencb@lovewimbledon.org
4 lovewimbledon.org/the-bid
Contents
The Last Five Years
06 The variety of engaging spaces
and events we have delivered
10 How we promoted your business
and the town centre through
leading marketing
14 Overview of the provision of our
business services and support,
including crime reduction
18 Our lobbying to ensure a bright
future for Wimbledon
Our Vision for 2022-2027
22 Aims and objectives
Hartfield Walk, 24 Better Places, Spaces and
Experience
a reimagined 26 Support and Promote Business
space to support 28 Greener and More Sustainable
businesses on 30 The Team, the Board and
Governance
the road to
32 BID Boundary and Organisation
Covid recovery 35 The Voting Process
lovewimbledon.org/the-bid 5
The Tennis
Big Screen
Aim 01
ENGAGING EVENTS
AND PLACEMAKING
Hartfield Walk St Mark's live events
24 days of live advent
6 lovewimbledon.org/the-bid
Monthly Markets performances
2017 - 2022
Ensuring Wimbledon is an attractive,
interesting and safe environment
with things going on and lots to
experience, remained our priority. We created
To many of our businesses they saw
the benefit of these activities from
over 200 days
improved footfall, increased sales or of activities
employee and customer engagement. each year
A massive range of events
We created 200 days of popular events in a year for families, for
sports enthusiasts, for fun and for all. We set out to make our
events improve the experience of the town centre for employees,
residents and visitors from summer seating pop-ups for lunch to
reindeer trails for everyone.
EVENTS
Wimbledon Big Screen Ride London Street Party
Winter Wonderland Monthly & Christmas Markets Wimbledon Winter
Reindeer Trail Nosh at the Place Pumpkin Hunt Wonderland drew
Summer Sit Out Arts Events Advent Calendar over 20,000 visitors
lovewimbledon.org/the-bid 7
The Wimbledon
We made places Markets
With development CIL funding through
Merton Council, we created Hartfield Walk
- a reimagined space to sit, with planting,
kiosks and eco messaging. It's been a
welcome addition to the town centre.
With other funding we were able to
develop SECRET Wimbledon which
included the new 'Oh So Quiet' Bird
mural. In times of Covid, this proved to
be particularly beneficial as it provided
something to do outside.
Our yearly 25ft
Christmas Tree
'Oh So Quiet'
Street Art
We brought a twinkle We kept it clean
to your eye Levels of fly tipping, graffiti and
Every year over 30,000 lights twinkle litter have increased. Having an
active Ranger walking the town WE HAVE DEALT WITH
in Wimbledon. Whether on the
Christmas Tree, outside Centre Court
Shopping, opposite the station or in
daily has meant 954 graffiti,
2,009 fly tipping and 140 utility
issues have been reported and
3,000+
MAJOR
St Mark's Place, we light up the lives
of Wimbledonians. resolved since April 2017.
We also action deep cleaning
“It’s better than
and ‘spring cleaning’ around cleanliness
the tennis. The town needs
issues since 2017
Trafalgar Square!” maintenance in addition to the
service from Merton Council.
8 lovewimbledon.org/the-bid
2017 - 2022
We planted more We got The We Delivered
• From lobbying for more street trees Wombles back
to planting over 400 saplings along
Hartfield Road, we always look for The Wombles probably
opportunities to plant more have the most synonymous
association with Wimbledon
• Trialled a New LivingLampostTM with after the tennis. Through
solar panels and an App watering system external funding we were able
• Curated and managed the town centre to remove a wall of graffiti tags
high-profile flower beds and create original artwork
for all to see. The project has
• Instigated the 500+ hanging baskets uplifted a railway path in the
sponsored by All England Tennis centre of town.
• Introduced 50+ species of air pollutant
busting plants “They are
• Enabled the first green meadow roof in
the town centre
wonderful and
I am thrilled
that I will see
them every day”
Wimbledon Resident on Wall Art
Vote YES to:
• Events for the town centre
With funding
stretching from East
to West of the Broadway
from South West
• Lobbying for further Trains we were
improvements eg: improved
Baskets, able to remove
cleansing, placemaking activities
planters,
lampposts, • An effective Welcome to
Wimbledon strategy,
a wall of graffiti
beds, green improving places and spaces tags and create a
roofs – we do a To make Wimbledon a better
lot of planting place to visit Wombles mural
lovewimbledon.org/the-bid 9
#LoveLocal campaign
supported businesses
Free Google through and reopening
360 photos after lockdowns
Aim 02
LEADING MARKETING
AND PROMOTION
10 lovewimbledon.org/the-bid2017 - 2022
We Delivered
According to survey feedback, informing people
about the great businesses and the different things
to do and see in Wimbledon is top of the list for our
customer-facing businesses.
With increasing competition, Love Wimbledon is
at the forefront of benchmarking and marketing
the town, leading to improved footfall. But we
promote more than just high street businesses - Vote YES to:
our network of offices is crucial to the vitality of
• Keep the popular
the town centre and its future.
website, connected
social media, the ‘Our
See the numbers Wimbledon’ guides,
town centre map
Over AROUND
and enewsletters to
21,000 8 MILLION
photo views
our extensive database
followers on our of businesses • Keep the great offers
SOCIAL PLATFORMS C R E AT E D BY U S on the town centre
privilege card for
More than a MILLION everyone who works
views of our website in the BID area
• Be kept up to date with
our regular consumer
“The team has promoted and business
and supported our new newsletters
business throughout opening – • Be a strong collective We install
they are absolutely on the voice to lobby on
behalf of and promote
banners
ball with marketing, it’s
what all town centres need.”
Wimbledon town
centre businesses
every year
New Wimbledon Business, Multea Choice
lovewimbledon.org/the-bid 11We advertised and
door dropped
20 We provided businesses with, and
NOV 20
door dropped, the very popular Love
Wimbledon map which gets updated
ATES yearly. We delivered over half a million
EWSLE
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Get in to stories
Get in touch 020 8619 2012
12 lovewimbledon.org
lovewimbledon.org/the-bid | info@lovewimbledon.org | www
.lovewimbledon.org2017 - 2022
We Delivered
Our website promoted
the town and you
With over a MILLION views and over
50,000 external links clicked, mainly to
Wimbledon businesses, the website has
two roles – promote to your customers
and keep businesses up to date on all
things Wimbledon. Our SEO is often
ahead of many of the High Street
brands, reflecting the prominence of
the site to customers. The website
promotes both public facing and office
based businesses.
We increased our
followers
We have over 21,000 followers on our
platforms and have created ‘go to’
accounts for customers and businesses.
Our aim has been to communicate
transparently and to support and
promote BID businesses in Wimbledon
Town Centre.
Wimbledon businesses
Sharing employment
see marketing and
opportunities with our network
and promoting the town as a
promotion as one of
great place to work helps to fill
vacancies with local people.
the most important
aims for the BID
lovewimbledon.org/the-bid 13There's a range of
networking events
Aim 03
BUSINESS SERVICES
AND SUPPORT 2017-2022
Our eco delivery trial
got the thumbs up
We support new business
openings and workplace
14 lovewimbledon.org/the-bid moves to the town centre2017 - 2022
Over 5,000 We Delivered
Privilege Card
users and
Love Wimbledon BID helps businesses with more than 124
money saving services, practical support business offers
and facilitated business promotion and
networking. We have worked continuously
with businesses, the Police and Merton
Council on crime management initiatives
because we want to see crime figures stay low.
Vote YES to:
• Keep our Privilege Card for everyone who
The Privilege works in the BID area
Card Boomed • Save money through subsidised waste
The Love Wimbledon collection and the joint procurement service
Card promotes many • Support and promote established and
businesses in town and welcome new businesses into town
also acts as a great
catalyst to engage
• Free Merton Chamber of Commerce
membership
There's a employees. Anyone
working in Wimbledon • Dedicated support for night-time economy
strong business can have one for free, operators
network in and over 5,000 employees
• Crime reduction initiatives between businesses
have already got one in
Wimbledon their pocket!
/ CCTV / Littoralis website / the Police
lovewimbledon.org/the-bid 15We’re
OPEN
We Are Open “Well done.
We provided a range of
support services during You are
lockdown as well as online
updates and briefings doing a
which received very positive
business feedback. Our great job
campaigns to support
businesses returning after especially
lockdown enabled many
businesses to open quickly in the
and we were there to
promote them. pandemic.”
“We are part of a network of night Together we
time economy businesses set up saved trees and
by Love Wimbledon, helping to
reduce anti-social behaviour,
13,000 you saved money
Offering a range of competitively
TREES SAVED priced waste services has
promote our businesses and helped many offices and
shops. Since 2017, business
support the local community.” recycling has saved 13,000 trees
and we have collected 1,440
tonnes of recycling including
Prince of Wales Pub
WEEE recycling.
16 lovewimbledon.org/the-bid2017 - 2022
We Delivered
Gina Conway
Aveda, winning at
the Merton Best
Business Awards
You Won Awards Crime reduced
The Wimbledon business
community should be proud
One of the most important
aspects of Town Centres is
Vote YES to:
of winning many categories keeping crime low. We are • Lobby for improved
in the Best Business Awards. pleased to report petty crime
broadband
Many were finalists and dropped by nearly 50% and
provision for
winners in the Food and
Culture Awards for South
we will continue to extensively
work with the Police, Merton businesses Crime has
reduced by
West London which we Council and CCTV to manage
• Continue crime
supported and businesses crime. We run night-time
gained the recognition economy programmes to help prevention
they deserve. reduce anti-social behaviour. • Increase savings half in the
for more
87% of businesses see crime businesses last five years
prevention as important
lovewimbledon.org/the-bid 17Aim 04
A BRIGHTER FUTURE
FOR WIMBLEDON 2017-2022
18 lovewimbledon.org/the-bid2017 - 2022
We Delivered
Our aim is to bring the business voice to
consultations and lobby to get businesses
heard in matters of strategic importance.
Love Wimbledon takes responding to consultations
and planning applications seriously, working to get
business priorities heard.
In the last five years we have held events and
promoted consultations on Merton Council's Local
Plan, Merton Council's Masterplan, a range of
Vote YES to:
planning applications and the Neighbourhood Plan. • Plan for a sustainable
built environment
strategy aiming
"BIDs are very relevant and to keep Wimbledon
open to business
vital, particularly in the most
recent and ongoing challenging • Lobby to improve the
quality of buildings
economic conditions. I am and spaces to help
delighted and very grateful to business
have Love Wimbledon working • Our work to attract
alongside us and on our behalf new businesses,
in generating the very best investors and funding
possible outcomes for The • Strongly represent
the interests of town
Piazza, Wimbledon and, of centre businesses
course, for the town as a whole."
Simon Donaldson - General Manager,
BMO Real Estate Partners
lovewimbledon.org/the-bid 19An easily accessible workplace
HQs Start-ups Financial
Professional services
Work hubs Creatives
We are a Suburban / Urban Hub
We have the benefits of a city and the reduced commute
of somewhere local. More businesses are choosing
locations like ours, and to help them we will continue
to lobby for transport improvements and making
Wimbledon a greener town.
An attractive high
street proposition
New hotels New pop-ups
Independents Great brands
Cinemas & theatres
Peldon Rose is one of Over 90 places to eat
many offices in Wimbledon, A VERY successful
creating a very special department store
place to work New shopping centre owners
20 lovewimbledon.org/the-bid2017 - 2022
We Delivered
CEO, Helen Clark Bell
being interviewed
by the BBC
The business voice
is recognised
We ran business, property owner and
agent updates to keep interested parties
in the loop on Crossrail, The Wimbledon
Masterplan and The Local Plan. We met
Connect with us with politicians and organisations, flying the
on LinkedIn Wimbledon flag to get our voices heard.
Cultural and
Community Wimbledon
Investment
The Polka is the UK’s first children’s
has two
theatre and has had a major
refurbishment bringing active street cinemas and
frontages and great spaces to the
town. The YMCA is about to embark two theatres
in a major redevelopment of new
community spaces and homes, whilst
a number of sites are about to create
with culture
refurbished and new office space.
We supported these changes and will
at its core
support a new arts centre for the town.
lovewimbledon.org/the-bid 212022-2027
The next five years
22 lovewimbledon.org/the-bidA Better Wimbledon
Our ambition is to be an evolving town
centre where businesses thrive, people
visit and communities engage.
We will deliver, enhance and
underpin three main strategies:
Aim 01 Better Places, Spaces
and Experience
Aim 02 Promote and
Support Business
Aim 03 Greener and More
Sustainable
lovewimbledon.org 23
lovewimbledon.org/the-bidAim 01
Better Places,
Spaces and
Experience
What makes a town centre?
People, businesses and places.
Love Wimbledon will continue to
invest in, seek funding for and
work to improve placemaking
through planting, creative
installations and cleanliness.
We want to see people choosing
to have a business in Wimbledon,
visitors having a good experience
of Wimbledon and for it to be a
place of choice to work.
24 lovewimbledon.org/the-bidOur aims for
2022-2027
We will:
• Deliver a range of engaging events
around the whole town
• Lobby for and improve the Wimbledon
experience
• Provide a clean and safe environment
• Further develop crime and anti-social
behaviour management strategies
Resulting in:
Continuation of our varied events programme
• Work with partners and property
owners to bring more improvements The Love Wimbledon markets
to Wimbledon Town Centre Development of a ‘Welcome to Wimbledon’ strategy
• Seek new funding opportunities to I mproved management of chuggers and the support
improve places and spaces in town of homeless
Developing ideas to fill shops and improve their
look and feel when vacant
Attracting a range of new businesses and
investors / funding
Keeping streets clean
Support for a new arts centre
ooking for opportunities to create more pop-ups,
L
seating areas and planted spaces
Increased lobbying for station refurbishment
obbying to improve the quality and greenness
L
of buildings and spaces created by new
development and refurbishments
lovewimbledon.org/the-bid 25Aim 02
Support and
Promote
Businesses and
the Town Centre
With strong marketing comes
a clear message. The aim
is to entice customers and
employees through energetic
and inspirational marketing.
Letting people know news
about Wimbledon, what is
happening and working to
engage users, businesses
are able to benefit from the
raised profile.
26 lovewimbledon.org/the-bidOur aims for
2022-2027
Resulting in:
Continuation of the Love Wimbledon
privilege card for everyone who
works in Wimbledon
Increased social media following
and engagement
The Alexandra
rovision of free 360 degree
P winning awards
Google photos
egular communication to all
R
businesses bringing up-to-date
business information
Competitively priced, green services
n accredited suppliers / vendors
A
directory
Supporting business awards
We will: recognising our mix of businesses
Being your ‘one stop shop’ to answer
• Promote all businesses business queries on anything to do
with the town centre
• Continue to deliver powerful marketing of
Money-saving recycling and waste
the town centre as a place to work and visit collection including FREE electrical
• Continue to support businesses with their goods pick-up
own marketing ctively promoting our retail,
A
hospitality, leisure and cultural
• Deliver a range of business networking events destinations to visitors including
• Provide greener business services to through our town centre map
save money eeping businesses up to date with
K
grants, legislation and changes
• Build relationships to #LoveLocal that could impact them The Zero
Waste shop
• Be the advocate of Wimbledon business
lovewimbledon.org/the-bid 27Aim 03
Greener
and More
Sustainable
A varied choice of shops and office based
businesses, greener streets and buildings
which address environmental concerns.
We have big ambitions and want to lobby
to reduce traffic impact and improve air
quality. Our businesses have greener
aspirations for the town centre and we
will work towards that goal.
28 lovewimbledon.org/the-bidOur aims for
2022-2027
We will:
• Develop our #LoveLocal strategy to promote
Wimbledon as a place to work, shop, eat and enjoy
• Create a strategy to promote working in Wimbledon
• Promote the town centre as the place for business
in South West London
• Improve community input and inclusion
• Step up support for a healthier lifestyle
• Create more seating and greening
• Provide direction and support on reducing the
environmental impact of business
Resulting in:
The development of the promotion of a ‘Working in Wimbledon’ campaign
Encouraging varied businesses into Wimbledon
Develop a green ‘getting to work’ strategy
Enhancing our work with communities
Encouraging more independents, better brands and higher quality
street-facing businesses
Working with offices and landlords to improve the green credentials of
buildings
Lobbying for developers and Merton Council to include affordable
commercial space in new developments
Engaging with local young people to help create a town centre for the future
Lobbying to improve air quality, traffic reduction and healthier streets
Lobbying for greener deliveries
lovewimbledon.org/the-bid 29The team
Helen Clark Bell
CEO
Sally Warren
“I believe Love Wimbledon Strategic Marketing Adviser
and Placemaking
is the perfect organisation Kevin Gallagher
Operations Manager
that supports local Jennifer Watters
Marketing & Events Manager
businesses and helps Anisha Thakur
Communications Executive
Wimbledon thrive.” Keith Alexander
BID Assistant
Tom Ruffell
Town Centre Ranger
THE MAYOR'S
GOOD WORK
STANDARD
The Love
Wimbledon
Team
30 lovewimbledon.org/the-bidAbout Love
Wimbledon
About Love Wimbledon BID
A Board that
Represents Our Values
Wimbledon We will work to be:
Transparent | Responsive
Businesses Sustainable | Innovative
The Love Wimbledon Board is made up of
representatives of the Wimbledon Town
Centre business community. The diverse
businesses represented include office
headquarters, professional services,
SMEs, retail, leisure and hospitality,
New Wimbledon Theatre,
culture, creative, charity, health and
beauty and night-time economy.
part of Wimbledon's DNA
The Board The Current Board Members Are:
Made up of town centre business community Paul Harvey, Chair & Secretary – Morrison's Solicitors Angela Attah – CIPD
representatives, the Board meets quarterly to oversee Roy Bromley – Antoinette Hotel Christopher Kitley – Elys of Wimbledon
Love Wimbledon activity and approve the annual Gareth Rees – Gem & Co. Financial Services LLP Diana Sterck – Merton Chamber of Commerce
budget and delivery plan. It has been chaired by Nick Parr – New Wimbledon Theatre Alex Tosetti (co-opted) – Cities Reloaded
Paul Harvey, Managing Partner at Morrison’s Solicitors, Gina Conway – Gina Conway Aveda Salon and Spa James McGinlay (co-opted) – London Borough of Merton
since November 2016. Mick Dore – The Alexandra Borough Commander (co-opted) – Metropolitan Police
The London Borough of Merton and Metropolitan
Police are also co-opted members of the Board.
lovewimbledon.org/the-bid 31The Love Wimbledon BID Levy
Payments and Spend
• The BID levy is fixed at 1% of rateable value of the current rating list.
Financial Forecast
• The BID levy may only be increased annually, with effect from 1st April in a particular
year, to allow for inflation. The allowance for inflation shall be decided by the BID
2022-2027
Board and shall equal no more than 3% per annum. INCOME
• The BID term will be for 5 years from 1st April 2022. Estimated BID levy
• The BID levy will be applied to all ratepayers with a rateable value of £20,000 or more. £2,265,000
• Charitable organisations in receipt of mandatory or discretionary charitable relief 5% contingency
from rates will receive an 80% reduction on the BID levy - this 80% reduction applies £113,250 6%
irrespective of the level of relief from rates received. 10%
Additional income
• All hereditaments within the Centre Court Shopping Centre with a retail use shall £610,000 10%
receive a 25% reduction on the BID levy.
TOTAL ESTIMATED
• All hereditaments with a retail use located within Wimbledon Station AND only
INCOME
beyond the paid ticket barriers shall receive an 80% reduction on the BID levy. £2,761,750
• The owners of empty properties will be liable for the BID levy with no void period.
• There will be no VAT charged on the BID levy.
• The “closed end of year rule” will be applied effective at the end of each financial year
(31st March) corresponding to the Valuation Office Agency’s alteration date list. No
30%
BID levy refunds will be payable for changes in rateable values in previous years once
the end of the financial year has passed.
• All new hereditaments entering the rating list after 1st April 2022 shall have the BID
levy applied as per the value on the date of entry and as per the BID levy rules.
2022-2027
• Following a successful renewal ballot, the BID levy becomes mandatory for all those
expenditure 44%
defined businesses or occupiers in the defined BID area.
Better places
• The BID Board will be able to alter the BID arrangements without an alteration ballot,
so long as any alterations do not:
Greener
Alter the geographical area of the BID Management
Alter the BID levy payable Staffing and overheads
Conflict with the Local Government Act (2003) or The Business Improvement
District Regulations (2004) Support and promotion
32 lovewimbledon.org/the-bidAbout Love
Wimbledon
The Love Wimbledon
BID and Boundary
Love Wimbledon – The Company
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Love Wimbledon is a small team of seven, three of whom are part-time.
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It is incorporated as a not-for-profit company limited by guarantee.
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ad
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lose
All BID levy paying businesses are automatically company members
ad
C
ck Ro
aw
dsh
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and we encourage levy payers to participate and have a voice.
t
ad
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Our baseline agreement with Merton Council ensures improvements
Evelyn
n ad day R
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and services are over and above those provided by the Council.
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Road
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We are an accredited member of The BID Foundation and
ad
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Care Home
Association of Town and City Management and have been certified
a
dr
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ad
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with the London Mayor's Good Work Standard.
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ge Par k Road A Business Improvement District (BID) is a geographical area in
Ro Lu Ma
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which the local businesses have voted to invest together to improve
d
dg ad Café
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their environment.
g’s
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BIDs are business-led organisations. They are funded by a
Stanley Roa
The B
oad
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rg
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mandatory levy on all eligible businesses after a successful ballot.
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Business Improvement Districts (BIDs) have been operating across
ad
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ad
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the UK for around 20 years. A BID is a legal body formed under the
rtfi
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am
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Local Government Act 2004. There are over 300 BIDs across the UK.
oa
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The business benefits of BIDs:
Glad
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Dundonald
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ad
ston
Road
ad
Road Tram Pelham
ad
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C
ra
Stop
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Hart
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• BID levy money is ringfenced for activity in the BID area
br
oo
field
d
k
ad
Ro
Ca
Ro
ad
ad
m Ro
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• Businesses decide and direct what they want for the area
Go
Roa
a
ld
a Pelh
l
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on
od
d
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Co
Du
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Road
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• Business cost reduction, for example, from reduced crime
d
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gh
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and joint procurement
oa
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oad
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ad
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Tr
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Road
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the police and other public bodies
M
t
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ad
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to
sc Ki
n
re ng on Road
H
C sw Kingst South
al
oo
• Increased footfall and staff retention
lR
Wilton Grove
on
Dundonald d Wimbledon
oa
Ro
ilt
Brisbane
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Recreation ad Stane Close
W
ad
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Kirk
Ground
• Place promotion
d n ad
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• Networking opportunities with neighbouring businesses
oad
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ue
lovewimbledon.org/the-bid 33Message from our Chair
Like many other business owners, I ask - what Some of what the Love Wimbledon BID delivers is obvious; the markets, closing the streets
value does Love Wimbledon add to the town centre, and putting on Winter Wonderland, the Christmas tree outside the station, the reimagined
to my team and to my business? The answer is Hartfield Walk, the Love Wimbledon employee Privilege Card, the great social media posts
simple - they have made Wimbledon Town Centre and town centre map, the murals and just bumping into the ranger on their rounds.
a better town centre, a better place to do business However, often it’s the things we don’t see that have the most impact; the regular changes
with many thriving businesses and a place which is of the flower beds they manage, the intense cleaning early in the morning, the lobbying to
much more attractive to visit and use. promote Wimbledon Town Centre to businesses, the partnership with the Police, Merton
Council, high street businesses, the CCTV to manage crime, the services they offer for waste
and the forums and meetings they attend with residents, politicians, and businesses to fly
the Wimbledon flag. These things really do make a difference.
And I ask myself, what would Wimbledon and having a business here be like without these
things; where would the support be, who would promote the town, what would crime rate
look like, how nice would the town centre be for my team when they come to work (and how
would they continue to get the great discounts!)? I for one, see Love Wimbledon making
a real difference, I see ambition for Wimbledon Town Centre, a team who cares, and for all
of these reasons, my business sees the levy as good value for the security we receive, the
attractiveness of the town and the improvement for businesses of Wimbledon Town Centre.
My business will be voting YES this autumn as we hope you will, so the town can continue to
receive the ongoing support from Love Wimbledon BID and see the five year plan outlined
within this document coming to fruition.
Paul Harvey, Chair, Love Wimbledon Board
34 lovewimbledon.org/the-bidAbout Love
Wimbledon
VOTE YES to ensure Wimbledon Town Centre
is a welcoming, thriving and popular place to be.
So far 90% of businesses have indicated that they Here’s why voting YES will help your business
would be supporting our renewal by voting yes. or your property in the town centre: VOTE YES and
You may be a business or a voter who isn’t yet sure. • The town will be cleaned more regularly and more deeply, as Make a Difference
we get over 2,000 issues a year sorted. Who wants to walk BALLOT DATES FOR
through rubbish and fly tipping on their way to work or as YOUR DIARY
they go out for dinner?
Monday 6th September
• Events make it a more engaging place for employees and Your voter will receive a notice of ballot
customers and, in turn, drive footfall and takings
Monday 20th September
• You can make the most out of our procurement and Your voter will receive a ballot paper
employee services (people working here just love the
Deadline for Voting
YES
Privilege Card offers)
• A greener town will improve the look and feel of Wimbledon Thursday 21st October
and it’s what businesses and users want to help make it a Your ballot paper must have been
received by Merton Council by 5pm
better place to be
• The town and its businesses will get industry leading Friday 22nd October
marketing support and promotion Result Announced
• Petty crime has dropped by more than 50% since the BID As with our last vote, this will be a
started, we will continue to work on this; that’s good for the formal ballot carried out by the
high street and good for your people who work here London Borough of Merton. All
businesses eligible to pay the BID
• It will be a more enjoyable place to do business and better
levy will have a vote for each property
integrated or rated unit (hereditament).
• You will have a voice in the town centre's future
To implement these proposals we
• We help many businesses save money or access funding
must win the BID ballot on two counts:
• The Wimbledon Town Centre community will strengthen 1) A straight majority by the
bringing residents, property owners, businesses and number of those voting
community groups together to improve the town 2) A majority in the rateable value
• We will work to attract new businesses including independents. of those voting
The Wimbledon renaissance has begun - be part of it
lovewimbledon.org/the-bid 35VOTE YES
FOR LOVE WIMBLEDON BID
We will:
Create Better Places, Spaces and Experience
Promote and Support Business
Become Greener and More Sustainable
Deadline to Vote: 21st October 2021
Got any questions?
Please get in touch:
Helen Clark Bell, CEO
020 8619 2012
helencb@lovewimbledon.org
Info@lovewimbledon.org
lovewimbledon.org/the-bid @lovewimbledon CBP008065
36 lovewimbledon.org/the-bidYou can also read
