WHISKEY & WEALTH - select-investment
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W H I S K E Y & W E A LT H
CLUB
INDEX
Why Invest in Whiskey Today? 4
The Whiskey Industry’s Greatest Problem 7
How This Works 10
The Investment Cycle 10
Exit Strategies & Security 12
Why Irish Whiskey 14
The Market 16
Past 16
Present 19
Future 22
Whiskey Versus Other Investments 24
The Whiskey Investment Tour 32
The Long-Term Strategy —
15 Years to Turn €2,550 into €160,000 34
Call Now 37
FAQ’s 38
2 3
Acquiring aging barrels of Whiskey is a satisfying
mix of risk and reward. With investors seeing
returns of 10-20% per annum, it’s difficult to find
(with traditional styles of investing) solid returns
like these without taking on greater risk.
The Whiskey market (specifically, Irish Whiskey)
has annually grown by double-digits for more
than two decades — and is firmly predicted by
all experts to keep the same rate of growth well
into 2030, and beyond!
We have trusted relationships with a very select
group of Irelands best distilleries (chosen by our
in-house whiskey expert for their investment
WHY INVEST grade whiskey and resale value). These
relationships allow us to buy their newly made
IN IRISH Whiskey at a substantial discount. By taking
advantage of this wholesale pricing combined
WHISKEY? with our economies of scale, we can pass this
great opportunity on to retail buyers, investors
and private collectors.
Our Whiskey spirit is investment grade and
Solid returns from casks of aging Whiskey
poured into premium oak barrels to be securely
have been seen over many years, but only
stored in government-controlled, bonded and
distilleries and bonders have been able to
insured facilities — until the time you wish to
benefit —
exit your ownership. We have agreements in
place with Whiskey brands who will purchase
the matured Whiskey at a premium once it’s
UNTIL NOW! come of age.
4 5
THE
PROTECTS WHISKEY
YOUR INDUSTRY’S
DOWNSIDE GREATEST
PROBLEM
Unlike most commodities, Whiskey increases
in quality and value as it grows old. It’s also a
major exported product, where demand greatly
Because Whiskey, by law, must be of a certain
outstrips supply. The Irish variety is the fastest
age before it’s sold — and even older to be
growing brown spirit in the world. The Whiskey
considered a desirably smooth product —
industry in Ireland is set to soar above €1 billion
Whiskey producers must maintain large stocks
euros per annum — and doubling again by
inside warehouses, waiting five or more years
2030! There simply isn’t enough mature Irish
for it to mature before it’s ready to pay the bills.
Whiskey available to supply the market today
This is the way the industry’s run for centuries.
— certainly not in 5- or 10-years’ time.
It’s far wiser for the Irish to produce slightly less
over the next decade rather than more. This
strategy creates a buying frenzy and forces TWO
prices up in the same way it has done for
Japanese whiskey. The Irish know this and have
MODELS
set themselves up for a very lucrative future. were developed to bridge this gap.
6 7
MODEL
TWO
COLLECTORS, INVESTORS & PRIVATE LABEL
MODEL While some Whiskey producers have enough personal capital where it doesn’t
require bank financing, they are still business savvy and would opt to cover all
ONE running costs over that 5 year period if they could. Some produce a Gin or
Vodka which can be sold right away to bring in cash flow. Some even produce
craft beer for the same reason. Whiskey distilling takes time to turn a profit!
There is another strategy some of in place and have the resources and
BORROW CAPITAL FROM A BANK... the savvy distilleries like. They enter clients to allow them to buy the said
...such as Royal Bank of Scotland. into a contract to sell a percentage percentage of production at ultra
of their production to a whiskey wholesale rates. We put a fair market
Some Whiskey producers do not like this
broker/bonder such as Whiskey & margin on top and offer these cask
option due to volatile borrowing rates, and
Wealth Club. Using say 25% of their of whiskey to private collectors
global crises which cause banks to make rash
production as an example. They can and investors. It’s a very interesting
decisions.
lay down 75% of their production strategy to buy whiskey cheap. Sit
A third reason producers dislike this model is for the 5 year maturation period to on it for a few years and sell at such a
that bankers can call in the debt at any time — be later used in their own bottling, time it becomes more valuable.
sometimes forcing a Whiskey producer to sell While simultaneously selling the
everything to pay the debt, possibly shutting other 25% right off the still (the day Even owners of grocery stores, hotel
them down or pushing them into bankruptcy. its made) to The Whiskey & Wealth and pub chains love this option. They
Club. This gives them instant cash can buy whiskey while its cheap, and
Some investors assume bank-lending is the flow to cover all the day to day then bottle and label it in their own
most logical option until they fully understand running costs of a distillery. Whiskey brand in 3-5 years time for less than
the risks at play. But if bank-lending was always & Wealth Club are fortunate to be in they pay for the mainstream Irish
the best answer, investors wouldn’t exist. the position to have such contracts Whiskey brands.
8 9
HOW IT WORKS
THE CASK INVESTMENT CYCLE LOOKS LIKE THIS
4: AGED VALUE
In 5 years’ time (after deducting “the angels’ share”
— a maximum 2% per annum rate of evaporation)
you will have roughly 385-410 70cl bottles of Irish
1: PRODUCTION
Whiskey (46% ABV) per cask owned. If we assume
The Whiskey is made and produced at our
the lower amount (385 bottles) and divide that
whiskey experts, carefully selected pick of
Irelands best distilleries.— So you can be certain of by your total costs across five years, the cost per
consistent, premium spirit in every cask. We hand bottle is little more than €6! In contrast, some
select and source the very best oak casks (with full 5-year-old Irish Whiskey is currently selling retail in
traceability) to ensure the right type of maturation. 2019 for €80 a bottle. Should you wish to continue
the aging process — increasing the value of your
investment — additional years for storage and
insurance are only €50/year (per cask).
2: ULTRA-WHOLESALE
We buy this Whiskey in bulk, at heavily discounted, ultra-
wholesale rates based on economies of scale and long-standing
agreements with this distillery. We organize insurance and
storage in a bonded warehouse geographically suited to the
style of whiskey. This ensures we give the whiskey the right 5: EXIT STRATEGIES
conditions to mature into a premium investment grade whiskey.
If you wish, you can exit the investment at any stage. While
Whiskey certainly increases in value and desirability each year,
there will always be a market for Whiskey of any age. Considering
the high growth seen in this market during the previous two
decades, we feel there will certainly be a huge demand in
Ireland for your premium mature Whiskey. And the longer you
3: WHOLESALE INVESTMENT OPPORTUNITY wait to age the Whiskey, the more sought after and valuable
This is where you come in. Each cask is offered at a very affordable it will become. This is the type of investment you can sit on —
wholesale rate starting at just €2,550. Our price covers the cost relax and let it age until you need the capital. Some investors
of the 200-liter oak cask, It also includes the 200 liters of Whiskey purchase a cask for each grandchild so that when they come
inside the cask, plus storage and insurance for 5 years. The Whiskey’s of age in 20-30 years, the casks value can be redeemed and put
title and ownership is given to you, making it an asset-backed towards a prominent family investment such as a family home.
investment while also giving you the freedom to sell at any time.
10 11
EXIT STRATEGIES
ARE PLENTIFUL
As Whiskey brokers that deal with the private label market, we have whiskey
buying options coming across our table on a weekly basis. Some for large
volumes and some for smaller stuff. Whiskey is a consumable product,
meaning as we sell whiskey and it›s consumed, we have to fulfill more
orders. So in 3- 5 years time, or whenever you decide to exit the ownership
in the whiskey. Speak to us and see what options we have available.
Here are some example options we have available at the time of printing
this brochure in early 2019.
a. We have an agreement with a roughly €79.95 a bottle. (This
particular Whiskey brand who is not unusual – many new
c. You can also sell your Whiskey to embark down this road.
desire aged Whiskey. They will distilleries are selling at this
on auction websites to collectors (Typical bottling costs are €2.50
write an agreement to buy your range) After costs such as tax,
and other investors, or to other per bottle.) There are so many
Whiskey, once it’s aged 5 years, distribution and retail mark-up,
distilleries and brands who need options. This is a market we work
for €4,100 per cask — a 60.7% they estimate at least €33-39
stock (most do). You may sell to in daily, and should you wish
ROI, which is 12.14% per annum. in profit, per bottle. If your cost
to avail of our services for the
for this investment is roughly private labels such as grocery
b. We also have a brand offering resale side, we change a small
€6 per bottle, this strategy will stores, hotel chains, and so forth.
a profit-sharing strategy: They 2% commission on the total
bring back roughly €17, plus You can create your own brand,
will pay for the bottling and sale price
your name on each bottle. It’s a bottle it and sell it through our
marketing and will handle the longer strategy with more than Disclaimer: Like anything in life, nothing is
distribution partners — or you guaranteed. America (Irelands biggest export
distribution channels, then split a 270% ROI! This deal is available
market) could change laws and reinstate
can keep the bottles for friends Prohibition again. Other countries could follow suit
the profits 50/50. to investors with a set minimum
which would cause an oversupply of the market
and bring whiskey pricing down. It›s unlikely but
and family to give as gifts. We could happen. Companies wanting to come to
They will sell your 5-year-old number of casks to make this a deal today to buy your whiskey could be out
can help with the bottling and of business in 5 years. Past sales prices are no
Whiskey as a limited edition for an economic strategy. guarantee for future sales prices. Always seek
distribution should you wish independent financial and legal advice.
12 13
WHY IRISH WHISKEY?
DON’T SLEEP
ON THE IRISH.
According to Fortune magazine, Irish Whiskey
has been overshadowed by it’s Scottish,
Japanese and American counterparts from an
investment standpoint. But long-time writer
for the Whisky Advocate Johnny McCormick
predicts that’s about to change. Irish Whiskies
breakout moment for investing is coming.
Making today a great time to get in on the
ground floor: “The Irish market is going to be
really big over the next decade.”
There’s a shortage of Irish whiskey on the
horizon as production simply can’t keep up with
demand. The Irish Whiskey market has been
aggressively growing at an unprecedented
12.5% p/a every year for the last 21 years! Yet it’s
nowhere near its historic market share.
14 15
Other issues around this period such as
the famine where Ireland lost nearly 50%
of its population, along with the Irish
Independence War with Great Britain which
caused a trade war and subsequently resulted
in Great Britain placing a trade embargo
on Ireland’s exports to all Commonwealth
Countries (Ireland’s biggest trade partner).
Around the same time, America (Ireland›s
THE MARKET second-biggest trade partner)
prohibition. This all but decimated the
fell into
weakened Irish Whiskey’s market. Americans
could no longer buy it and Commonwealth
PAST countries were blocked. Sales fell by 99%!
This rapid decline in Whiskey sales coupled
with a trading embargo to commonwealth
Irish Whiskey was once the highest selling spirit countries paved the way for Scotland, a
in the entire world, outselling Vodka and Gin much smaller Whiskey country to emerge
by large volumes! It was close to 70% of all and dominate the market. Distillery count
global whiskey sales! Today it only represents in Ireland fell from hundreds to a mere
4%. What happened? four (Jameson’s, Powers, Cork Distillers &
Bushmills). Jameson & Powers merged with
A decline began in the late 1800s due to several
Cork Distillers to form Irish Distillers in 1966.
factors. Namely Irish distilleries not wanting to
Later, in 1972, Bushmills joined in, giving Irish
adapt to new technology such as the Column
Distillers total control of all Whiskey made
still. This was a far more efficient way to make
on the island of Ireland (both in the Republic
whiskey, but the Irish slammed it as «not real
of Ireland and Northern Ireland). Had this
whiskey» and called it «silent spirit». The Scotch
“joining of forces” to get through those dark
adapted this new technology and started to
times not taking place, Irish whiskey would
produce a more cost-effective and lighter
very likely have all but disappeared
tasting blended whiskey.
16 17
In 1988, French giant Pernod Ricard million. Bacardi then bought into a
bought Irish Distillers and all the brands Dublin based Distillery. Jack Daniels’
associated with it (Jameson, Bushmills, owners Brown-Forman created Slane
Middleton, Redbreast, etc.). Distillery in 2015 for their stake in the
Irish Whiskey boom set to take place.
By the 1980s, Ireland was producing only
Bushmills was sold to Diageo for €200
2 million cases per year — of which, 50%
million in 2005, then Tequila giant Jose
were sold domestically. The remaining
Cuervo bought Bushmills from Diageo
50% were sold in Irish pubs around the
in 2014. As quickly as brands became
world. During the same era, Scottish
popular or available for sale, the big boys
whisky sold over 100 million cases per
THE annum around the world, making the
were gobbling them up as Irish Whiskey
emerged once again as a global player.
Irish Whiskey market only 2% of the
MARKET Scotch market. But with conglomerates
Fast forward to 2018: Over 10 million
such as Pernod Ricard heavily invested
cases of Irish Whiskey are sold each year
PRESENT into Irish Whiskey, along with some
— a growth of 500% since the 1980s!
competition starting to arise by way of
Showing an average growth rate of over
other Irish whiskey distilleries, a huge
Irish Distillers enjoyed this monopoly on 13% per annum, with distribution now in
Whiskey for nearly 30 years until Cooley resurgence was underway to bring Irish
140 countries, Irish Whiskey is coming
Distillery in Dundalk started. This was the first
Whiskey back to its former glory as the
independent distillery to open in Ireland, and back in a big way. Countries such as
take on the Irish Distillers monopoly, in nearly main player in the Whiskey market.
70 years! Russia and Asia are beginning to show
In 2012, Jim Beam Suntory bought their heads as huge markets for the
Cooley Distillery for a reported €73 future yet virtually untapped at present
18 19There are four forces driving the Whiskey
market growth:
1. Since the early 2000s, young drinkers are
choosing brown spirits — plainly, Whiskey
is cool once again
2. Emerging middle classes around the world
3. The opening of Eastern Europe and Russia
4.
€2.4 billion invested by Pernod Ricard
into production and global advertising
of Irish Whiskey — along with over €1
billion committed from the Irish Whiskey
Association
Very recently, UFC fighter Conor McGregor
released his own brand of Irish Whiskey. With
the success of his brand, Proper 12, they have
aggressively bought up most mature stocks
across Irish bonded warehouses to meet his
huge demand. Having 30 million followers on
Instagram helps create a buying frenzy!
This will further hurt the supply issue for other
brands, as demand increases globally for Irish
Whiskey without the supply to back it up. This
is, however, a great predicament for investors
who happen to be sitting on Whiskey while it
ages — confident in the future of the market.
20 21Today, Japanese Whiskey sells for €100 a bottle,
compared to Scotch and American Whiskey
selling at €20, and Irish Whiskey which sells at €40.
Even more compelling is how Japanese law allows
purchasing of Irish or Scotch Whisky to blend in
with Japanese Whiskey! Whereas the Irish cannot
buy from Scotland, America or Japan to help meet
their demand, as Irish law only allows Whiskey
made in Ireland to be sold as such.
For Ireland to become a “Stable market” by way
of supply keeping up with predicted demand.
Experts say that we must have 900 Million LPA (Liter
of Pure Alcohol) stored away. With all distilleries
opened or planned to open and producing at full
THE capacity, Ireland will struggle to produce even
120 million LPA. And currently, we are producing
nowhere near this 120million.
MARKET
The future looks very bright, with experts predicting
Irish Whiskey to become the most valuable of all
whiskeys. The first bottle of a 3-year-old Dublin
FUTURE whiskey sold for $10,000 at auction in September
2018. «The potential [growth] is massive when
we compare Ireland to Scotland — with over 130
Irish Whiskey sales are expected to hit 12-14 Scottish distilleries in operation,» says Irish Whiskey
million cases by 2020. This kind of demand, Association Chief Executive Miriam Mooney. Export
considering the supply available, forces prices sales for Irish Whiskey will double by 2020 and
up the same way it has with Japanese Whiskey. double again by 2030, the organization predicts.
22 23WHISKEY V S W I N E
WHISKEY
VS. OTHER
INVESTMENTS
“Whiskey has become a tradable commodity
like gold or oil — which is sad, as it’s meant to
be shared and enjoyed with friends. We make
it for people to drink,” says Ian McClune of
Whisky Auctioneer.
The fact that Whiskey doesn’t tend to evolve
once bottled, meaning it has a far longer
lifespan than wine, adds to its investment
allure. “Whisky is viewed as a much safer
investment than wine, and also a more accessible
investment for new collectors,” says McClune.
24 25What does wine require to develop into a Let’s say you want to produce a cost-effective
valuable commodity? More than anything, it (“cheap”) Whiskey. You might use cheaper
takes a season of near-perfect weather. You ingredients, and buy a used barrel that’s stored
must account for many factors, including Whiskey or another spirit five times before —
this is called a 4th-fill barrel. The wood in this
the winemaker, the terroir, the amount of
barrel has little left to give, as all the color and
tannins in the bottle, the aging process,
flavor has been extracted over the years by the
the supply, the demand, the vineyard’s
previous spirits. Now, to buy an older barrel is
reputation, the branding, and more. Yet,
roughly 10 times cheaper than buying a virgin
the main drawback of investing in wine is
(or 1st-fill) barrel, and the finished product
the way it continues to age inside the bottle which comes from this old barrel can legally
— leaving it vulnerable to spoilage. As Ian be sold as Irish Whiskey. The product, however,
McClune said, Whiskey doesn’t evolve or will not be very desirable. It will have a harsh
age while in the bottle, so the lifespan, as an alcoholic taste, much like it had when it came
investment, is far greater. off the stills. Combining quality wood and
ample time is key to making a smooth and
Did you know you can take two lots of the valuable Whiskey.
exact same Whiskey f rom the exact same
A final comparison might look at the supply and
batch and put them in two different barrels
demand of each product. In the wine-making
and receive a vastly different product in 3
industry, there is a lot of competition, with
years? While quality ingredients and proper
over 1 million commercial wineries around the
distillation are important keys in Whiskey
world (more than 5 million when you include
production. Another key secret is in the
smaller family-run operations). So, supply
bonding process. If you invest in new 1st f ill outstrips demand in a big way! Distilleries, on
oak barrels and allow ample time to age, the other hand, are less than 1,000 globally —
you can create a safe, long-term strategy with less than 20 in Ireland. So, demand in this
that aims for both value and quality. industry far outstrips supply.
26 27FTSE VS
IRISH WHISKEY Yet with Irish Whiskey, a €2,550 CASH IN THE BANK
investment today in a single cask of
To put this f igure into some kind
whiskey can (based on recent sales
of perspective, data scrutineer
f rom 2017), in just 24 years, command
Moneyfacts calculates that had
a staggering €163,636. This is based
you left £2,550 in the average easy
off a recent €450,000 sale for a single
access savings account over the
Port Pipe cask of Potstill Irish Whiskey same period it would now be worth
f rom Co Cork. A Port Pipe is roughly £8,670. However with inflation at 3.4%
550 liters whereas our casks are 200 per annum according to the bank
According to Sally Hamilton for The Mail liters. We’ve even seen 15-year-old of England, leaving your cash in the
On Sunday, The FTSE is, in effect, a weather Co. Cork Potstill Whiskey (200liter) bank over that period of time, you
vane for business, responding to political, selling for similar prices at the would have gone backward.
economic and global events. But on closer €160,000 mark. Drastically different
Disclaimer: Past sale prices are no guarantee
inspection, it is not a good measure of the
than waiting 35 years for 4 times less. for future sale prices.
long- term investment gains earned by
investors.
Looking at the rise in the index as a whole, it
would appear an average investment would
have risen by only 6.8 times in 35 years –
turning £2,550 into £17,340. Had you been
shrewd enough to reinvest all dividend
prof its over this period, it would have yielded
17 times your money giving you a grand
total of £43,350 over 35 years.
A skeptic might ask, “well what if you put
it into the FTSE 100 choosing the best
performers rather than the entire All Share
FTSE index”. Well, unfortunately only 30 of
those top 100 companies are still in business
f rom 35 years ago.
28 29LONDON fastest annual rate since the depths of the
financial crisis according to the Office For
REAL ESTATE National Statistics.
Whiskey, however, is the type of investment
VS IRISH that increases in value the more it ages. 98% of
the global whiskey market is currently selling
WHISKEY Whiskey aged 3-8 years. Whiskey brands like
Jameson and Johnny Walker are in the business
of volume. Storing Whiskey long term, while
highly lucrative, doesn’t generate revenue
Real estate is traditionally considered a smart anywhere close to what they can make selling a
long-term investment, but still has its issues 3-5-year-old blended Johnny Walker Red in bulk.
many investors do not properly calculate into The ability or willingness to maintain supply at
the returns. If you’re purchasing property for the mature end of the Whiskey market is dry.
investment purposes, you must account for
Even 3-year-old Whiskey is of more value
maintenance costs, tenant issues, property
than most Whiskey made today. Today’s batch
manager’s fee’s, multiple insurances and more
of Whiskey can’t legally be sold as “Whiskey”
— costs which reduce rental income in most
cases to less than 3% per annum. When looking until it’s been aged in wood for 3 years + 1 day.
at appreciation, it a good steady market it may Owning a supply of aged Whiskey (even 3
average out to 7% per annum. Of course, this years old) is highly valuable to brands looking to
depends upon the supply and demand of each buy to meet global demand, such as new
market. More immigration to a market can distilleries or producers who are waiting for
inflate demand, whereas a halt on population their supply to mature. Ireland alone has 18 new
growth like we›re set to witness with Brexit distilleries planned over the next decade. This
can dramatically stunt the Real Estate market. moment is a rare time in history to be involved
House prices in London for 2017 fell at the in such a market
30 31THE WHISKEY
TOUR EXPERIENCE
Imagine a tax-deductible trip to rural Ireland to
see a commercial distillery behind-the-scenes.
A beautiful drive out towards the countryside to
visit one of Ireland’s largest distilleries. See the
trucks of grain and malt unloading, the ancient
methods of making Whiskey paired with the
convenience of modern technology, ensuring
ultimate consistency.
A rare chance to peek behind the curtains where
the magic of Whiskey takes place. Spy on the
Whiskey being filled into casks, followed by a
guided walkthrough of the bonded warehouse
where the Whiskey will be laid to rest for many
years to come. Allowing the flavours of the oak
cask and the Irish climate to do its job.
The next stage takes you out for lunch, followed
by a Whiskey blending course which certifies
you as a trusted Whiskey expert. Dinner that
evening with fellow investors creates special
opportunities for networking and meeting new
friends while you get to know our team in a
more personal and intimate setting. Finally, a full
Whiskey presentation is provided the following
morning with a full spread of breakfast before
you depart that afternoon
32 33THE LONG
As reported by Scotchwhisky.com, Our Founders parents love to rave
TERM we’ve seen recorded sales of Irish Pot about how they bought a house 45
still whiskey selling for very healthy years ago for £9,000 and today it›s
STRATEGY sums from back in 2017 when they worth £245,000. Yet, when you add
went on sale. in ongoing costs like homeowner›s
A 12-year-old cask selling for €75,000 insurance, property tax, 45 years worth
15 YEARS TO A 15-year-old selling for €320,000 for
of maintenance and so forth, it›s not as
exciting a return over 45 years.
400liters (€160,000 for 200liters)
TURN €2,550 INTO
We’ve even seen just 80 liters of With a recorded sale of 80 liters of
€160,000 Potstill from in 1984 sell for €330,000 33-year-old whiskey selling at €330,000
(only 33 years old!) and a purchase price today of only
Assuming you kept 10 casks and €2,550 for 200 liters, you can quickly do
Assuming you have time on your hands, are achieved a similar price of €160,000 at the math on Real Estate vs Whiskey.
planning your retirement or if you wish to leave 15 years, your remaining 10 casks would
a legacy for your grandchildren, or perhaps a
be worth €1.6million
favorite charity, a longer-term strategy might DON’T FORGET INFLATION
interest you. Assuming you invest in what we The price at this age is so high due
Based on 3.4% inflation, what is
call a single unit. Which is 10 pallets. With 6 casks to 98% of whiskey being sold at a
€330,000 today in 2019, would actually
per pallet, this equates to 60 casks. Hold all 60 younger age. Given the limited quantity
be €1,008,291.64 in 33 years. You see, a
casks for 5 years. Then release 50 with the aim of such a rare Whiskey, the auction
to recoup the entire investment plus a healthy cask of Whiskey 33 years ago was not
houses will go crazy to get their hands
return on investment (ROI) across all 60 casks. €2,550 like it is today — it was more
on such cask.
like €650 ¬— A truly exciting opportunity
With the remaining 10 casks, opt to hold them And this doesn’t even consider for the far-sighted investor, yet still
for another 10 years or longer in the bonded inflation. This is based off today’s incredibly appetizing for the short-
warehouse. Maybe you put them into your selling prices— not what such a term players too.
children’s name, keep them for the golden years
Whiskey will be worth 15-35 years into
of retirement, put them into your grandchildren’s VERY IMPORTANT: We do not sell
the future as prices inevitably increase
name or even your favorite charity to leave a single casks of Whiskey. We have a
with the 3.4% standard inflation.
lasting legacy.
€2,550 investment with the potential minimum purchase order. Please speak
to yield €160,000 in 15 years looks an to our team to see stocks available and
exciting opportunity. volumes we can sell.
34 35LONDON
020 3129 1639
WE ARE
CALL NOW
HERE
TO HELP
We only have a finite amount of casks available DUBLIN
for the private investor market.
To secure your spot in this limited opportunity,
01 4378535
call now to speak to one of our whiskey
specialists
36 37HOW DO I KNOW I HAVE WHAT IF THERE IS A FIRE
GENUINE OWNERSHIP? OR THEFT?
FAQ’S We purchase the casks under our
bonded tenancy agreement with the
Your Whiskey is insured against fire
and theft for their value at that time.
Irish Revenue Commissioners and the Each year we reassess the value of the
distillery. We then have a legal contract in whiskey. In the very unlikely event that
WHAT IS A BONDED WAREHOUSE? place granting you full-unencumbered your casks are damaged, stolen or the
ownership of each cask you purchased. warehouse catches fire, your Whiskey
A bonded warehouse is a tax-free storage location.
All cask numbers are registered with the will be replaced by a cask of equal value.
Duty and tax payable on goods held there are Irish Revenue commissioner, we also The last Whiskey warehouse fire was
deferred until the goods are shipped out, usually keep a record as does the distillery. in 1875, so this is highly unlikely. There
by a professional blender who acquires your is no bootlegging secondary market
We maintain a register at The Whiskey
for Whiskey, therefore, the theft would
Whiskey for bottling when it is mature. Because & Wealth Club. Each cask is numbered,
make no sense. Whiskey is all recorded
of the high potential tax take from alcohol, held in the bonded warehouse. In
with the revenue commissioner. It
addition, you will receive a Title Deed
bonded warehouses are closely monitored by the cannot be sold anywhere unless they
so there will never be any doubt which
government and are among the safest of storage get their cut. Everything is tracked.
casks belong to you
locations for goods. In addition, your Whiskey is Whiskey casks are heavy and require
trucks and machinery to remove them,
insured against loss or damage. WHAT IF THE BONDED
with 24/7 security and no reported
WAREHOUSE GOES
theft in the history of the warehouse.
WHO IS THE INSURANCE COMPANY? OUT OF BUSINESS?
The warehouses in 2018 are all
This is highly unlikely given the people fire regulated and have sprinkler
The insurance company we use is Aviva plc.
and the capital where your Whiskey will systems installed. There are millions
With over 33 million customers, operating in of euros in stock sitting in these
be stored. However, in such an unlikely
16 countries and close to £50billion in annual event, you can simply move your casks warehouses
revenue, they are one of the worlds largest and to any other bonded warehouse facility
in Ireland, of which there are many. And
most trusted insurance companies
increasingly more are coming online
as the Whiskey market continues a
resurgence to its former glory
38 39W H I S K E Y & W E A LT H
CLUB
LONDON DUBLIN
1 Fore Street Ave, London, 20 Harcourt St, Dublin2,
EC2 9DT, UK Rep Of Ireland
T: 020 3129 1639 T: 01 4378535
www.whiskeyhealthclub.com
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