Using Leverage in Business Relationships to Reduce Human Rights Risks - 1.! November 2013
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! ! ! ! ! ! ! ! ! Using Leverage in Business Relationships ! to Reduce Human Rights Risks ! ! ! ! November 2013 1.!
Rights and Permissions! Quoting, copying and/or reproducing portions or all of this work is welcomed provided the following citation is used: Shift, “ Using Leverage in Business Relationships to Reduce Human Rights Risks”. New York, 2013. Cover photographs: iStockphoto ! Shift! Shift is an independent, non-profit center for business and human rights practice. It is staffed by a team that was centrally involved in shaping and writing the UN Guiding Prin- ciples on Business and Human Rights, and is chaired by the author of the Guiding Prin- ciples, Professor John Ruggie. ! Shift provides the expert knowledge and guidance for businesses and governments to put the UN Guiding Principles into practice. Based on lessons from this work, Shift de- velops public guidance materials to support improved practices for the respect and pro- tection of human rights globally. ! Further information on Shift and its work is available at www.shiftproject.org or at the fol- lowing contact details: ! Shift 432 Park Avenue South, 4th floor New York, NY 10016 USA email: info@shiftproject.org ! ! ! ! Using Leverage in Business Relationships to Reduce Human Rights Risks | !1
I. Introduction!............................................................................................................3! 1. Leverage and the UN Guiding Principles ....................................................3 2. Distinguishing Responsibility from Leverage ...............................................5 3. Leverage Over Whom, How and for what Purpose? ...................................5 5. Identifying Opportunities for Leverage .........................................................7 6. Building the Skills of Persuasion ..................................................................7 II. EXTERNAL LEVERAGE!.......................................................................................8! 1. Leverage over Suppliers ...............................................................................9 2. Leverage over Joint Venture and Other Horizontal Business Partners .........9 3. Leverage over Customers, Clients and End-Users .....................................10 4. Leverage over Government .........................................................................10 III. INTERNAL LEVERAGE !.....................................................................................11! 1. Through Top Management Messaging .......................................................11 2. Through Internal Peer Influence ..................................................................12 3. Through Exposure to Information ................................................................12 4. Through Engagement and Offers of Support ..............................................12 5. Through External Demand ..........................................................................13 IV. NEXT STEPS!......................................................................................................13! ANNEX A: TYPES OF LEVERAGE!..........................................................................14! 1. LEVERAGE OVER SUPPLIERS/CONTRACTORS .......................................14 2. LEVERAGE OVER JOINT VENTURE OR OTHER BUSINESS PARTNERS ..17 3. LEVERAGE OVER BUSINESS CLIENTS/CUSTOMERS/END-USERS.........19 4. LEVERAGE OVER GOVERNMENT ACTORS..............................................21 Using Leverage in Business Relationships to Reduce Human Rights Risks | !2
I. Introduction report aggregates some key ideas that contributed to or resulted from the discus-‐ ! sions. ! On October 31 and November 1 2013, Shi7 held the fourth in its series of work-‐ shops with companies par@cipa@ng in its Business Learning Program, co-‐hosted with 1. Leverage and the UN the Corporate Social Responsibility Ini@a-‐ Guiding Principles @ve of Harvard Kennedy School. The workshop focused on the concept of ! leverage in the context of the UN Guiding Leverage gets to the heart of what compa-‐ Principles on Business and Human Rights. nies can realis@cally be expected to do in ! prac@ce when faced with human rights The concept of ‘leverage’ plays a key role challenges. Even when companies have a for companies in mee@ng the corporate dominant or influen@al commercial posi-‐ responsibility to respect human rights. @on in a business rela@onship, there are The Commentary to Guiding Principle 19 many ques@ons about how to iden@fy and states that leverage is considered to exist exercise the most effec@ve forms of lever-‐ where the company has the ability to ef-‐ age. At the same @me, every company – fect change in the wrongful prac@ces of regardless of size, industry or geography – an en@ty that causes harm. In other faces situa@ons in which they do not have, words, leverage is a company’s ability to or do not perceive, sufficient leverage to influence the behavior of others. influence the behavior of others. This ! raises ques@ons about what steps can be As global experience implemen@ng the taken to create or increase leverage; what Guiding Principles con@nues to grow, there steps could have been taken earlier in the is an increasingly rich body of company rela@onship to have created leverage; and experiences in rela@on to lever-‐ when and how to consid-‐ age: how companies create, er termina@ng a busi-‐ build and use their leverage, The practice of leverage is criti- ness rela@onship. As across a broad range of busi-‐ cal if we are ever going to reach one par@cipant noted, ness rela@onships – upstream the scale and systematic impact “the prac@ce of lever-‐ with suppliers, downstream that we need with regard to hu- age is cri@cal if we are with customers and end-‐users, ever going to reach the man rights respect” scale and systema@c and horizontally with joint ven-‐ ture partners and government ! impact that we need counterparts. Drawing on this Workshop participant with regard to human experience, the workshop rights respect.” sought to generate both prac@-‐ ! cal and crea@ve ideas for companies on The Guiding Principles set out the three how to exercise leverage when they find ways in which companies can be involved themselves involved – or at risk of in-‐ with human rights impacts: cause, contri-‐ volvement – in adverse human rights im-‐ bu@on and ‘linkage’. Each implies a differ-‐ pacts. The workshop operated under the ent kind of responsibility, and leverage Chatham House rule, and accordingly this plays a different role in each case. Using Leverage in Business Relationships to Reduce Human Rights Risks | !3
! pany, but is nevertheless directly linked to Cause: Where a company causes an ad-‐ its opera@ons, products or services verse human rights impact, it should take through a business rela@onship, the com-‐ the necessary steps to cease or prevent pany has a forward-‐looking responsibility the impact, and remediate it. While ad-‐ to avoid the impact con@nuing or recur-‐ dressing such impacts will frequently be ring. The business rela@onship may be a within a company’s control, leverage may direct one or with an en@ty more remote be relevant in certain instances, such as in the company’s value chain. In this ‘link-‐ where a company is under pressure to take age’ situa@on, the company’s leverage ac@ons that would harm human rights, for over the en@ty concerned becomes a cen-‐ example by a government or by the pur-‐ tral factor in determining the appropriate chasing decisions of a buyer. ac@on. If the company has leverage to pre-‐ ! vent or mi@gate the adverse impact, it Contribute: Where a company contributes should exercise it. If the company lacks or may contribute to an adverse human leverage, it should seek to increase it, for rights impact, it should take the necessary example by offering capacity-‐building or steps to cease or prevent its contribu@on, other incen@ves, or collabora@ng with and use its leverage to mi@gate any re-‐ other actors. Where this proves impossi-‐ maining impact to the greatest extent pos-‐ ble, it should consider ending the rela@on-‐ sible. It should also take steps to ensure ship, taking into account credible assess-‐ the remedia@on of any actual impact that ments of poten@al adverse human rights has occurred. impacts of doing so. ! ! Linkage: Where an adverse impact is nei-‐ ! ther caused nor contributed to by a com-‐ ! UNDERSTANDING IMPACT AND RESPONSIBILITY If we have… …then under the Guiding Principles we should… …caused (or may cause) the …cease or prevent the ac@on …and remediate the harm. harm… causing the harm… ! …contributed to (or may …cease or prevent the ac@on …and contribute to remedia-‐ contribute to) the harm… contribu@ng to the harm; @on of the harm. use leverage to mi@gate the risk that any remaining impact con@nues or recurs … …idenLfied a linkage between …use leverage to mi@gate the the harm and our operaLons, risk of the impact con@nuing or products or services, but no recurring to the greatest extent cause or contribuLon… possible. ! ! Using Leverage in Business Relationships to Reduce Human Rights Risks | !4
2. Distinguishing company had actually established that it was not linked to a par@cular human rights Responsibility from Leverage impact as defined by the UN Guiding Prin-‐ ! ciples. Ironically, that had helped remove that issue from discussions within the Discussions during the workshop high-‐ company and enabled the leadership to lighted the importance of dis@nguishing focus on what other reasons and opportu-‐ between the: ni@es it may have to help address what a) process of iden@fying what responsibili-‐ was a systemic challenge relevant to its ty a company has with regard to a human wider opera@ons. In the end, it did exer-‐ rights impact, and cise leverage and with posi@ve results. b) use of leverage to address the impact. Interes@ngly, company staff felt that it was the ability to deal on a principled basis Two meanings Leverage over Impact on those exposed to risk of “Influence” those who can with the sugges@on that they had a re-‐ effect change sponsibility to exercise leverage, and to explain their posi@on, that cleared the Impact Responsibility space for them to take ac@on on different grounds. Otherwise, fears of seeng an Leverage Action ! impossible precedent (“wherever we have ! leverage we are responsible for impacts, Case studies used in the workshop empha-‐ even when they are unconnected to our sized that where these two discussions get products”) may have made this more diffi-‐ confused, with responsibility being linked cult. to leverage instead of impacts, this can lead to poor outcomes. ! 3. Leverage Over Whom, In one case, a company had iden@fied that it had limited leverage in rela@on to one of How and for what Purpose? its business rela@onships and deduced from that that it had no responsibility for ! The workshop highlighted three ques@ons human rights harms caused by the busi-‐ that a company can ask itself when it is ness concerned. A more rigorous analysis seeking to build and exercise leverage over would have shown that a responsibility an en@ty: existed due to a ‘linkage’ between the im-‐ 1) Over whom am I seeking to ex-‐ pacts concerned and the company’s ser-‐ ercise leverage? vices. This would then have created space 2) How could I exercise leverage? for a construc@ve discussion of the reali-‐ 3) What purpose could different @es of its limited leverage, as well as cre-‐ forms of leverage achieve? a@ve thinking about how it might increase its leverage. Instead, by confusing the is-‐ ! sues, it found itself in a significant dispute a. Over whom? over the ques@on of its responsibility and Discussions looked first at the range of its reputa@on was harmed as a result. business rela@onships through which a ! company might be at risk of involvement Conversely, another case showed a com-‐ with a nega@ve human rights impact. pany that had deliberately separated these These were the actors over whom it might two discussions and found it beneficial for be seeking to exercise leverage. The prin-‐ clear and consistent decision-‐making. The cipal rela@onships were iden@fied as: Using Leverage in Business Relationships to Reduce Human Rights Risks | !5
• Up-‐stream suppliers ! • Joint venture or other ‘horizontal’ C. Leverage together with business business partners partners • Down-‐stream business customers, -‐ leverage created through collec@ve ac-‐ clients or end-‐users @on with other companies in or beyond • Government. the same industry. ! ! b. How? D. Leverage through bilateral en-‐ gagement These actors were then coupled with five -‐ leverage generated through engaging bi-‐ categories addressing how a company laterally and separately with one or more could exercise leverage: other actors, such as: government, busi-‐ ! ness peers, an interna@onal organiza@on, or a civil society organiza@on. A. TradiLonal commercial leverage -‐ leverage that sits within the ac@vi@es the ! company rou@nely undertakes in commer-‐ E. Leverage through mulL-‐stakehold-‐ cial rela@onships, such as contrac@ng. er collaboraLon ! -‐ leverage generated through collabora@ve ac@on – collec@vely with business peers, B. Broader business leverage -‐ leverage that a company can exercise on governments, interna@onal organiza@ons its own but through ac@vi@es that are not and/or civil society organiza@ons. rou@ne or typical in commercial rela@on ships, such as capacity-‐building. ! FIGURE 1: FIVE CATEGORIES FOR HOW A COMPANY CAN EXERCISE LEVERAGE A. TradiLonal commercial leverage B. Broader internal leverage C. Leverage together with business peers D. Leverage through bilateral engagement with one or more third parLes E. Leverage through mulL-‐stakeholder collaboraLon Figure 1 does not represent the universe of a company’s necessary stakeholder engagement efforts, nor is it intended to suggest a sequencing of approaches or that one is more or less valid than any other. Using Leverage in Business Relationships to Reduce Human Rights Risks | !6
c. For what purpose? plementa@on of an ac@on plan to address human rights risks, or on the key issues Ul@mately, leverage is about crea@ng the raised through its grievance mechanism, opportunity to change how people think gives an opportunity for follow-‐up en-‐ and behave. In the context of the UN gagement on human rights developments. Guiding Principles, it is about changing the ! thinking and behavior of key people within Poten@al “moments of trac@on” were seen a supplier, contractor, business partner, to include: customer, client or government, where • Contract nego@a@on their organiza@on’s ac@ons are increasing • Licensing agreements/renewal risk to human rights. • Seeng qualifica@on criteria for bidding processes Par@cipants discussed different purposes • Periodic reports on implementa@on of a of leverage within this wider goal of chang-‐ service or plan of ac@on ing thinking and behavior. In broad terms, • Renewal of service agreements these were: • Points when services or products require • To oblige another en@ty to address an maintenance issue • Disbursement of funds • To oblige another en@ty to engage in dis-‐ • Monitoring/audit engagements cussion about an issue • Provision of technical or advisory as-‐ • To engage another en@ty in order to per-‐ sistance suade them to address an issue. • Processes/inves@ga@ons for addressing complaints. Oblige Engage Persuade ! 6. Building the Skills of These approaches can be thought of as ranging along a spectrum of ways of exer-‐ Persuasion cising leverage, as represented in the Fig-‐ ure above. ! In prac@ce, discussions highlighted that leverage for real behavioral change more 5. Identifying Opportunities for typically comes through persuasion than through obliga@on. This in turn implies a Leverage need for par@cular skill sets among staff who handle key business rela@onships. ! One company par@cipant talked about Par@cipants also discussed a range of spe-‐ training they ran for staff on the “art of cific “moments of trac@on” when there influencing”. Cialdini’s “Six Principles” may be a par@cular opportunity to exercise were introduced from the dispute resolu-‐ leverage. These would be moments worth @on area as a useful resource when think-‐ iden@fying at the start of a rela@onship in ing about the skills of persuasion. order to structure them into that rela@on-‐ ship to the extent possible. For example, although a lender may have limited lever-‐ age a7er loan covenants with a client are agreed, building into the covenant a re-‐ quirement that the client reports on im-‐ Using Leverage in Business Relationships to Reduce Human Rights Risks | !7
Cialdini’s Six Principles: The Art of Persuasion Robert Cialdini is a social psychologist whose research suggests that there are six key principles that underlie all approaches to influencing others, based on basic human ins@ncts. These are: • Reciprocity: the tendency to want to return a favor • Commitment and Consistency: the tendency to wish to honor commitments and be true to one’s self-‐image • Social proof: the tendency to do things one sees other people doing • Liking: the tendency to be persuaded by people one likes • Authority: the tendency to obey authority figures • Scarcity: the tendency to want something that is in short supply. For more on Cialdini’s Principles, see “Secrets from the Science of Persuasion” at: hmp:// www.youtube.com/watch?v=cFdCzN7RYbw FIGURE 2: DECISION TREE FOR USING AND BUILDING LEVERAGE The following decision tree sets out a sequence of ques@ons a company can use to explore what leverage it can use or generate to address human rights risks arising in its business rela@onships. Using Leverage in Business Relationships to Reduce Human Rights Risks | !8
II. EXTERNAL in the rela@onship. However, there are many instances in which buyers lack such a strong posi@on, as well as instances where LEVERAGE suppliers themselves have greater com-‐ ! mercial clout than their buyers or cus-‐ tomers. Nevertheless, the expecta@on Workshop par@cipants shared examples remains that companies will take appro-‐ from their experience of ways in which priate steps to influence supplier behavior. companies have been able to exercise leverage to mi@gate actual or poten@al ! While there may be various possibili@es human rights impacts with regard to busi-‐ for crea@ng leverage with regard to suppli-‐ ness rela@onships. Some of these were ers, par@cipants agreed that the deeper in more compliance-‐based approaches, and the supply chain that a human rights chal-‐ others were more interest-‐based – aimed lenge occurs, the less possible it is to cre-‐ at appealing to or increasing the interests ate change though the of the other en@ty in meet-‐ use of audits. In ing certain standards of other words, the prac@ce. This sec@on re-‐ “We have limited leverage with our sup- further away the views some of the par@cu-‐ pliers because we are a small buyer. By company is from lar challenges and oppor-‐ teaming up with other larger companies the en@ty it is seek-‐ tuni@es for leverage with i n g t o e x e r c i s e regard to the four main from our industry, we created combined leverage over, the types of business rela@on-‐ leverage.” more collabora@ve ship iden@fied: suppliers; Workshop participant the approach will joint venture and other typically need to be. horizontal business part-‐ ners; business customers, ! It was noted that an@-‐trust issues some-‐ clients or end-‐users; and governments. @mes get raised as a block on such collab-‐ Annex A sets out in a table a range of ex-‐ ora@on with regard to supply chains. amples of leverage discussed at the work-‐ Many par@cipants commented that in shop, and organized in terms of the actor prac@ce most industry or mul@-‐stakehold-‐ ‘over whom’ leverage is exercised and the er ini@a@ves have established clear ways of five suggested categories for ‘how’ lever-‐ defining what may and may not be dis-‐ age may be exercised. A final column indi-‐ cussed in these collabora@ons, and that cates ‘why’ (for what purpose) that mode there is considerable la@tude for legal col-‐ of leverage may be useful. ! labora@on provided compe@@ve issues such as pricing are not discussed. 1. Leverage over Suppliers 2. Leverage over Joint ! Venture and Other Horizontal As companies look upstream to their sup-‐ pliers, there is o7en a par@cular expecta-‐ Business Partners @on that they will have sufficient leverage to require suppliers to take the necessary ! steps to respect human rights. This may Horizontal business rela@onships pose dis-‐ be the case, par@cularly where the com-‐ @nct challenges for companies with re-‐ pany has a dominant commercial posi@on spect to building and exercising leverage. Using Leverage in Business Relationships to Reduce Human Rights Risks | !9
Companies (for instance, in extrac@ve, A company’s rela@onships with its down-‐ construc@on, and telecommunica@ons in-‐ stream business customers and clients can dustries) may be junior partners in joint raise similar challenges to those with its ventures, joint opera@ng agreements or upstream suppliers, in that these rela@on-‐ consor@a, and therefore somewhat reliant ships may be remote and indirect. In more on their business partners to make the direct rela@onships, a company may be right decisions. Across industries, business able to create and exercise leverage early rela@onships with state-‐owned enterprises in the rela@onship, such as through con-‐ may pose even greater challenges with tract nego@a@ons. In other instances, par-‐ respect to leverage, par@cularly in indus-‐ @cularly where commercial or government tries such as oil and gas where working end-‐users are several steps removed in the with the state-‐owned na@onal oil and gas value chain, there are greater challenges in company may be a condi@on of market exercising leverage over how the compa-‐ entry. ny’s products or services are used. More-‐ over, once a deal is agreed in a down-‐ Workshop par@cipants stream rela@onship, highlighted that in the there is rarely an context of peer-‐to-‐peer easy equivalent to “Once the business product is out rela@onships, human per-‐ the monitoring of my hands, and in the hands of suasion may be even more my customer, I have lost a lot of my and audit tools, or important than in rela-‐ leverage.” many other busi-‐ @onships with suppliers. In other words, these rela-‐ ! Workshop participant ness incen@ves, that are familiar in @ o n s h i p s n e c e s s i tate supply chain rela-‐ more interest-‐based lever-‐ @onships. age, rather than compliance-‐ ! based leverage. This in turn requires that companies seek to understand what it is that drives the decisions of their joint ven-‐ 4. Leverage over Government ture or other horizontal partners, and find ways to connect these interests with the ! Leverage with regard to government can objec@ve of respect for human rights. For also pose par@cular challenges. Discus-‐ instance, a joint venture partner may have sions highlighted the various ways in which an interest in securing repeat business in a governments themselves could heighten country, building its reputa@on in the in-‐ risks to human rights for business: dustry or beyond, avoiding the costs asso-‐ • By failing to act with respect for human ciated with social conflict, being seen as a rights as a customer, for example using global leader, and/or simply learning good technologies designed for basic phone prac@ce. These and other interests may and internet services to conduct sur-‐ offer a strong opportunity to exercise veillance in breach of privacy rights; leverage with regard to human rights. • By failing to act with respect for human ! rights as a supplier, for example where their security forces guard company as-‐ 3. Leverage over Customers, sets and harass or abuse local communi-‐ @es; Clients and End-Users • By failing to adequately protect human rights as regulators of business, increas-‐ ! ing the risk of sourcing from and doing Using Leverage in Business Relationships to Reduce Human Rights Risks | !10
business within their jurisdic@on, for ex-‐ ample in a situa@on such as Bangladesh III. INTERNAL where building safety standards have long been ignored, making many facto-‐ LEVERAGE ries unsafe for workers; or in situa@ons where the government takes land for ! The challenge of ‘embedding’ the respon-‐ commercial purposes, ignoring legi@-‐ sibility to respect human rights across a mate community claims to have tradi-‐ company typically requires those who lead @onally occupied or used it. on this issue to build their own internal ! leverage to effect change. Internal lever-‐ In any of these situa@ons, the role of the age can in turn be essen@al to exercising state as regulator – and some@mes as an external leverage, since business rela@on-‐ arbiter of whether a company can do busi-‐ ships are o7en ‘owned’ or influenced by ness in that country – makes the exercise others in the company who do not lead on of leverage par@cularly challenging. Par@c-‐ human rights. ipants highlighted that the key to leverage in these situa@ons is o7en to use concert-‐ ! Crea@ng internal leverage requires good ed industry ac@on. Discussions also re-‐ knowledge of the company’s culture and flected that it can be important to assess of the perspec@ve of par@cular individuals, and understand what mo@vates a govern-‐ business units or func@ons. For instance, ment, or par@cular ministries or actors for some companies, ins@tu@onal rules within government, and to see and compliance whether and how those in-‐ tools may work terests and mo@va@ons can “Building internal ownership best; for others be aligned with the compa-‐ over human rights is essential the personal ele-‐ ny’s human rights objec@ves. to real progress; this means you ment – speaking For instance, it may be possi-‐ sometimes need to “go slow to to i n d i v i d u a l s ’ ble to show how improved go fast.” respect for or protec@on of ! convic@ons – may be more effec@ve; Workshop participant human rights can support and for others it inward investment, local job m a y b e a b o u t crea@on, inclusive growth, a re-‐ building the business case. duc@on in social conflict and so forth. There may also be opportuni@es where ! A variety of means of building or using in-‐ companies can offer their own exper@se to ternal leverage were discussed and are build a government’s capacity with regard summarized below. to human rights-‐related issues, for in-‐ stance in rela@on to good community re-‐ ! semlement prac@ces. ! 1. Through Top Management Annex A contains a range of examples of leverage in rela@on to these four types of Messaging business rela@onship. • Public lemers/statements by the CEO publicly commieng the company to re-‐ spect for human rights, or to addressing a par@cular human rights challenge, were seen as valuable internal leverage Using Leverage in Business Relationships to Reduce Human Rights Risks | !11
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