Using Experts' Opinions Through Delphi Technique
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A peer-reviewed electronic journal. Copyright is retained by the first or sole author, who grants right of first publication to the Practical Assessment, Research & Evaluation. Permission is granted to distribute this article for nonprofit, educational purposes if it is copied in its entirety and the journal is credited. Volume 12, Number 4, May 2007 ISSN 1531-7714 Using Experts’ Opinions Through Delphi Technique Muhammad Imran Yousuf University of Arid Agriculture, Rawalpindi, Pakistan The Delphi technique provides different opportunities to researchers than survey research. Essential components of the Delphi technique include the communication process, a group of experts, and essential feedback. This paper provides the foundations of the Delphi Technique, discusses its strengths and weaknesses, explains the use and stages followed, discusses panel selection, and explains how consensus among participants is reached. The Delphi technique is a group process used to survey This paper presents how to apply the Delphi and collect the opinions of experts on a particular Technique and then discusses its strengths and subject. Linestone and Turoff (1975) provides a basic weaknesses, panel selection, and consensus among definition of the Delphi technique: “Delphi may be participants. characterized as a method for structuring a group communication process so that the process is effective in BACKGROUND allowing a group of individuals, as a whole, to deal with a The technique was named after the ancient Greek oracle complex problem” (p.3). It has application whenever at Delphi from which prophecies were given (Koontz & policies, plans, or ideas have to be based on informed O'Donnell, 1976). An oracle refers to a statement from judgment. This technique is useful where the opinions someone of unquestioned wisdom and knowledge or of and judgments of experts and practitioners are needed infallible authority (Funk & Wagnells, 1966). The Delphi but time, distance, and other factors make it unlikely or technique was developed by Olaf Helmer and his impossible for the panel to work together in the same associates at the Rand Corporation in the early 1950s physical location. when they were working on defense research. Rieger (1986) described Delphi's development in five stages: (1) The Delphi technique, by definition, is a group secrecy and obscurity, (2) novelty, (3) popularity, (4) process involving an interaction between the researcher scrutiny, and (5) continuity. and a group of identified experts on a specified topic, usually through a series of questionnaires. Delphi has The first stage was secrecy, during which the Delphi been used to gain a consensus regarding future trends technique was classified by the military. Delphi and projections using a systematic process of techniques were developed to gain consensus within a information gathering. The technique is useful where the group of military experts on a very sensitive problem. opinions and judgments of experts and practitioners are This stage lasted from the early 1950s to the early 1960s, necessary. It is especially appropriate when it is not when it was declassified. The second stage, novelty, possible to convene experts in one meeting. Skutsch and lasted from the mid-1960s to the late 1960s. During this Hall (1973) identified the Delphi technique as a method stage the technique was used primarily by corporate for gaining judgments on complex matters where precise planners as a forecasting tool for industry and human information is unavailable. services. The third stage, popularity, lasted from the late 1960s to the mid-1970s. During this time various articles,
Practical Assessment, Research & Evaluation, Vol 12, No 4 2 Yousuf, Delphi Technique papers, reports and dissertations appeared on the topic. heads of a group of knowledgeable people. He further The fourth stage, scrutiny, began in 1975 with Sackman’s stated that a well-designed and properly managed Delphi unexpected attack on the Delphi technique itself. The could be a highly motivating environment for attack was not unchallenged. The fifth and final stage, respondents. continuity, is the Delphi's present stage of development. A policy Delphi is one which seeks to generate the Areas of application strongest possible opposing viewpoints on a policy issue from an expert panel. Rather than consensus, the Linstone and Turoff (1975) argued that Delphi has emphasis is on identifying differing opinions and application in the following areas: divergent responses through a process of debate carried out though the rounds of Delphi (Needham, 1990). • Gathering current and historical data not The policy Delphi is given other names also, such as accurately known or available. focus Delphi and decision Delphi. A normative Delphi • Evaluating possible budget allocations. (also called a consensus Delphi), focuses on establishing what is desirable in the form of goals and priorities. It • Exploring urban and regional planning options. does not focus on speculating about what is probable • Planning university campus and curriculum within a given time frame in the future; instead it is an development. attempt to "... structure a set of properties which could be integrated into a normative future--properties based • Putting together an educational model. on the criterion of desirability rather than likelihood ..." (Sutherland, 1975, p.466). • Delineating the pros and cons associated with potential policy options. Most Delphi studies in educational settings are • Distinguishing and clarifying real and perceived normative and are perceived as particularly useful. Rieger human motivations. (1986) reported 83 percent of the dissertations completed during the 1981-1984 period which used the • Exploring priorities of personal values, social Delphi technique were of the normative type. He went goals, etc. on to state, "... it seems reasonable to claim that Delphi This research technique allows educators, amongst is continuing to be a much used tool in the search for others, to communicate and effectively develop trends, answers to normative questions, especially in education needs, or other factors relative to a particular area of areas, but also in other fields".(p.198) education. In selecting the most appropriate research tool, however, Linstone and Turoff (1975) caution the PROCESS researcher to consider the circumstances surrounding the The process for each type of Delphi is essentially the "necessarily associated group communication process" same; however, the purpose of a study determines the (p. 6). They suggest these guiding questions: "Who is it type of Delphi used. The Delphi's process is similar to that should communicate about the problem, what the nominal group technique (NGT), except Delphi does alternative mechanisms are available for that not require the physical presence of group members communication, and what can we expect to obtain with (Mitchell & Larson, 1987). An interaction process still these alternatives?" (p. 6) Depending on the answers to takes place between the members of the group (Delphi these questions, one may then choose the Delphi as the panel) and the researcher, with the researcher acting as a most effective research tool for the study at hand. facilitator. Forms of Delphi The basic steps of the Delphi process were outlined by Pfeiffer (1968): The original intent of Delphi was as a forecasting technique, designed to predict the likelihood of future 1. The first questionnaire which is sent to the events. Additional names have been given to this panel of experts may ask for a list of opinions process. Dailey (1988) described it as an exploratory involving experiences and judgments, a list of Delphi. Van Dijk (1990) called it a conventional Delphi. predictions, and a list of recommended According to Dalkey (1972) the Delphi is a procedure activities. that is a rapid and efficient way to cream the tops of the
Practical Assessment, Research & Evaluation, Vol 12, No 4 3 Yousuf, Delphi Technique 2. On the second round, a copy of the collective 6. The results of Questionnaire Four are tabulated list is sent to each expert and the expert is asked and presented as the final statement of group to rate or evaluate each item by some criterion consensus. of importance. Worthen and Sanders (1987) stated that this 3. The third questionnaire includes the list, the "interactive procedure can continue for several more ratings indicated, and the consensus, if any. The rounds, but the payoff usually begins to diminish quickly experts are asked to either revise their opinions after the third round" (p.312). Brooks (1979) included an or discuss their reasons for not coming to additional step prior to beginning the procedure: assess consensus with the group. the willingness of potential panel members to participate in the study. Several steps, as identified by Brooks Scheele (1975) illustrated a process where the (1979), are involved in using the Delphi Technique: opinions and judgments of people familiar with or associated with a subject and they listed a typical 1. Identifying the panel of experts. sequence of events in the Delphi process in six steps. 2. Determining the willingness of individuals to According to Issac and Michael (1981, p.115) the Delphi serve on the panel. process has six steps: 3. Gathering individual input on the specific issue 1. Identify the group members whose consensus and then compiling it into basic statements. opinions are sought. If the study goes beyond an intact group such that representatives must be 4. Analyzing data from the panel. selected, care must be taken to insure that all the 5. Compiling information on a new questionnaire various publics or positions are proportionately and sending to each panel member for review. sampled. 6. Analyzing the new input and returning to the 2. Questionnaire One. Have each member panel members the distribution of the generate a list of goals, concerns, or issues responses. toward which consensus opinions are desired. Edit the results to a manageable summary of 7. Asking each panel member to study the data and items presented in random order. Prepare the evaluate their own position based on the second questionnaire in an appropriate format responses from the group. When individual for rating or ranking (Note: If an established or responses vary significantly from that of the acceptable listing of such items already exists, group norm, the individual is asked to provide a this first step can be bypassed.). rationale for their differing viewpoint while limitations are placed on the length of the 3. Questionnaire Two. Have each member rate or remarks in order to keep responses brief. rank the resulting items. 8. Analyzing the input, and sharing the minority 4. Questionnaire Three. Present the results of supporting statements with the panel. Panel Questionnaire Two in the form of members are again asked to review their Questionnaire Three, showing the preliminary position and if not within a specified range, to level of group consensus to each item. Where justify the position with a brief statement. the individual differs substantially from the group, and chooses to remain so on Questionnaire Three, the respondent should CHARACTERISTICS OF THE provide a brief reason or explanation. DELPHI TECHNIQUE 5. Questionnaire Four. The results of Dalkey (1967) has identified the following basic Questionnaire Three are presented in the form characteristics of the Delphi technique: of Questionnaire Four, showing the new level of group consensus for each item and repeating the 1. Anonymity - - the use of questionnaires or other member's latest rating or ranking, along with a communication where expressed responses are listing by item of the major reasons members not identified as being from specific members of had for dissent from the prevailing group the panel allows for anonymity. position. Each member rates or ranks each item 2. Controlled feedback from the interaction - - for the third and final time, in light of the Controlled feedback allows interaction with a emerging pattern of group consensus and the large reduction in discord among panel reasons for dissent. members. Interaction consists of allowing
Practical Assessment, Research & Evaluation, Vol 12, No 4 4 Yousuf, Delphi Technique interaction among group members in several Helmer (1983) agreed that Delphi is a technique stages, with the results of the previous stage frequently used for eliciting consensus from within a summarized and group members asked to group of experts that has application in reliability and has reevaluate their answers as compared to the many advantages over other methods of using panel thinking of the group. decision making. Helmer (1983) agrees with Linstone and Turoff (1975) in regards to the application of Dephi. 3. Statistical group response - - the group opinion Helmer (1983), Linstone and Turoff (1975), and Dalkey is defined as a statistical average of the final (1972) all found that one of the major advantages of opinions of the individual members, with the using Delphi as a group response is that consensus will opinion of every group member reflected in the emerge with one representative opinion from the final group response. experts. At the same time as Dalkey (1967) was identifying There are many additional advantages. The the basic characteristics of the Delphi technique, Helmer technique is simple to use. Advanced mathematical skills (1967) supported the validity and reliability of the are not necessary for design, implementation, and technique as an acceptable method of data collection analysis of a Delphi project. Because the Delphi provides from an identified group. Further he said that Delphi confidentiality, many barriers to communication are Technique is efficient in both group decision making overcome. Some of these barriers are reluctance to state situations and in other areas where order of magnitude unpopular views, to disagree with one's associates, or to estimates are required (Helmer, 1983). A Delphi study modify previously stated positions (Barnes, 1987). carried to the extreme degree could be an expensive undertaking in both time and money on the part of the It helps prevent a groupthink, as earlier mentioned, researcher and the respondents. particularly with one or two dominant people. A major strength of the technique is the flexible, but limited, time Strengths parameters with which individuals have to respond to The Delphi technique is beneficial when other methods the questionnaires (Brooks, 1979). This flexibility allows are not adequate or appropriate for data collection. It is individuals, who may be restricted by daily schedules and particularly useful when geographic location, the opportunity to respond at times available to them. 1. The problem does not lend itself to precise analytical techniques but can benefit from Limitations subjective judgments on a collective basis. Delphi is not without limitations. The consensus reached 2. The individuals needed to contribute to the in a Delphi may not be a true consensus; it may be a examination of a broad or complex problem product of specious or manipulated consensus. A have no history of adequate communication and specious consensus does not contain the best judgment. may represent diverse backgrounds with respect Instead, it is a compromise position (Mitroff & Turoff, to experience and expertise. 1975). 3. More individuals are needed than can effectively Delphi appears to be a straightforward approach to interact in a face-to-face exchange. doing research in the area of forecasting and for building 4. Time and cost make frequent group meetings consensus. Researchers, at first glance, think of Delphi as infeasible. a simple technique that can be done easily. However, one must carefully consider the problems associated with 5. The efficiency of face-to-face meetings can be Delphi before designing a Delphi study. increased by a supplemental group communication process. Linstone and Turoff (1976, p.6) suggested that there are five common reasons for Delphi to fail: 6. Disagreements among individuals are so severe or politically unpalatable that the 1. Imposing monitor views and preconceptions of communication process must be refereed a problem upon the respondent group by over and/or anonymity assured. specifying the structure of the Delphi and not allowing for contribution of other perspectives 7. The heterogeneity of the participants must be related to the problem. preserved to assure validity of the results, i.e., avoidance of domination by quantity or by 2. Assuming that Delphi can be a surrogate for all strength of personality ("bandwagon effect"). other human communications in a given (Linstone & Turoff, 1975, p.4) situation.
Practical Assessment, Research & Evaluation, Vol 12, No 4 5 Yousuf, Delphi Technique 3. Poor techniques of summarizing and presenting (1) "the problem does not lend itself to precise the group response and ensuring common analytical techniques but can benefit from subjective interpretations of the evaluation scales utilized judgments on a collective basis. in the exercise. (2) "individuals who need to interact cannot be 4. Ignoring and not exploring disagreement so that brought together in a face-to-face exchange because of discouraged dissenters drop out and an artificial time or cost constraints" (p.275). consensus is generated 5. Understanding the demanding nature of a DISCUSSION Delphi and the fact that the respondents should be recognized as consultants and properly The outcome of a Delphi sequence is nothing but compensated for their time if the Delphi is not opinion; the results of the sequence are only as valid as an integral part of their job function. the opinions of the experts who made up the panel. The panel viewpoint is summarized statistically rather than in Delkey (1972) pointed out that Delphi is not terms of a majority vote. It is very important to ensure sufficient to be a defining property for an uncertain understanding of the aim of the Delphi exercise by all question because the expert’s cultural bias can lead to the participants. Otherwise the panelists may answer similar answers to some questions which in fact are inappropriately or become frustrated and lose interest. poorly known; or there could be an instance where the The respondents to the questionnaire should be well experts legitimately do not know the answer. According informed in the appropriate area yet some literature to Linstone and Turoff (1975), the virtual problems do suggests that a high degree of expertise is not necessary. not affect the utility of Delphi but rather how to select The minimum number of participant to ensure a good the respondent group. performance is somewhat dependant on the study Barnes (1987) has listed additional disadvantages of design. the technique: The Delphi method has got criticism as well as 1. Judgments are those of a select group of people support. The extensive critique of the Delphi method and may not be representative; were (a) being unscientific; (b) having a low level reliability of judgments among experts and therefore 2. Tendency to eliminate extreme positions and dependency of forecasts on the particular judges force a middle-of-the-road consensus; selected; (c) the sensitivity of results to ambiguity in the 3. More time consuming than the nominal group questionnaire that is used for data collection in each process; round; and (d) the difficulty in assessing the degree of expertise incorporated into the forecast. The support 4. Should not be viewed as a total solution; underlines the fact that Delphi is a method of last resort 5. Requires skill in written communication; in dealing with extremely complex problems for which there are no adequate models. Sometimes reliance on 6. Requires adequate time and participant intuitive judgment is not just a temporary expedient but commitment (about 30 to 45 days to complete in fact a mandatory requirement. the entire process) (p.63). The essence of the technique is fairly Fortune (1992) indicated that an additional reason straightforward. The main point behind the Delphi for Delphi failure is that the panel members may not be method is to overcome the disadvantages of able to see the vision or the big picture in which they are conventional committee action. The group interaction in involved. This problem arises when the panel members Delphi is anonymous, in the sense that comments, chosen are so close to the problem that they cannot see forecasts, and the like are not identified as to their the future. originator but are presented to the group in such a way Appropriateness as to suppress any identification. The convenience of electronic communication has steered the evolution of An overriding factor in the selection of the Delphi the Delphi toward computer-mediated studies. This technique is the appropriateness of the technique for a could foster further developments, including support particular study. Linstone (1978) identified two from multi-media, simulation and modeling tools and circumstances where Delphi techniques are most altogether boost new research opportunities for the appropriate: method. To maximize the quality of the outcome and address concerns for methodological rigor, the Delphi
Practical Assessment, Research & Evaluation, Vol 12, No 4 6 Yousuf, Delphi Technique study may be triangulated with a parallel electronic on a given subject, selection of the panelists amongst survey and follow-up evaluation techniques. experts, development of the rounds, transmission to the panelists and preparation of a report by the analysis. It is Caveats most important to understand the aim of the Delphi Overall the track record of the Delphi method is mixed. exercise by all participants, otherwise the panelists may There have been many cases when the method produced answer inappropriately or become frustrated and lose poor results. Still, some authors attribute this to poor interest. The respondents to the questionnaire should be application of the method and not to the weaknesses of well informed in the appropriate area but the some the method itself. It must also be realized that in areas literature suggests that a high degree of expertise is not such as science and technology forecasting the degree of necessary. The minimum number of participants to uncertainty is so great that exact and always correct ensure a good group performance is somewhat predictions are impossible, so a high degree of error is to dependent on the study design. The outcome of a be expected. Another particular weakness of the Delphi Delphi sequence is nothing but opinion. The results of method is that future developments are not always the sequence are only as valid as the opinions of the predicted correctly by iterative consensus of experts, but experts who made up the panel, whereas the panel instead by unconventional thinking of amateur outsiders. viewpoints are summarized statistically rather than in Experts tend to judge the future of events in isolation terms of a majority vote. The information obtained by from other developments. A holistic view of future the Delphi study is only as good as the experts who events where change has had a pervasive influence participate on the panel. cannot be visualized easily. At this point cross-impact analysis is of some help. While addressing the manipulation of Delphi, the responses can be altered by References the monitors in the hope of moving the next round Anderson, F. T. T. (1975). A modified Delphi study of the responses in a desired direction. political feasibility of critical issues affecting educational reform After each round, an administrator provides an in Maryland. Unpublished doctoral dissertation, anonymous summary of the experts’ forecasts and their Virginia Polytechnic Institute and State University, reasons for them. When experts’ forecasts have changed Blacksburg, Virginia. little between rounds, the process is stopped and the Barnes, J. L. (1987). An international study of curricular final round forecasts are combined by averaging. Delphi organizers for the study of technology. Unpublished is based on well-researched principles and provides doctoral dissertation, Virginia Polytechnic Institute forecasts that are more accurate than those from and State University, Blacksburg, Virginia. unstructured groups. However, Turoff and Hiltz (1996) Brooks, K. W. (1979). Delphi technique: Expanding warn that because of its emphasis upon communication, applications. North Central Association Quarterly, 53, Delphi can be in danger of dismissal as merely a form of 377-385. data collection, when it is much more than this. Its iterative feedback method develops an insight, which in Cetron, M. J. (1969). Technological forecasting. New York: its totality, is more than the sum of the parts. This Gordon and Breach. technique is a very unethical method of achieving Dailey, A. L. (1988). Faculty consensus at a multi- consensus on a controversial topic in group settings. It campus college through Delphi. 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Practical Assessment, Research & Evaluation, Vol 12, No 4 8 Yousuf, Delphi Technique Citation Yousuf, Muhammad Imran (2007). Using Experts’ Opinions through Delphi Technique. Practical Assessment Research & Evaluation, 12(4). Available online: http://pareonline.net/getvn.asp?v=12&n=4 Author Correspondence concerning this paper should be addressed to Muhammad Imran Yousuf Division of Continuing Education University of Arid Agriculture Rawalpindi, Pakistan. E-mail miyphd@yahoo.com tel/fax 54 223 4752266
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