UNIVISION DEPORTES NOW ON RADIO! - Univision.com
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UNIVISION DEPORTES NOW ON RADIO!
ABOUT THE FANS….
41% of Hispanics
consume sports every day
vs. 34% of non-Hispanics
…Hispanic Millennials are most likely to consume sports every day (43%)
And Hispanic Women are more than 2x as likely to
consume sports than non-Hispanic women
THE UNIVISION DEPORTES
ADVANTAGE
THE UNIVISION DEPORTES ADVANTAGE
VERSUS ENGLISH LANGUAGE SPORTS
• A Younger Audience
• An Unduplicated Audience
• Live Viewing, Virtually DVR Proof
• Higher Advertising Receptivity
• Bilingual Reach
• Outpacing Competition
• Audience Viewing Longer
VERSUS SPANISH LANGUAGE SPORTS
• Univision Brand Equity
• Scale of Sports Viewing
• Largest Reach
• Most Exclusive Content
• Best Multimedia Offerings
UNIVISION DEPORTES IS PREFERRED BY FANS
Univision Deportes content resonates with Hispanic fans; and it is preferred for game coverage,
knowledgeable commentators, and clarity of information
“ Univision is a leader in fútbol.
There really is not another
“ Because I like the commentary in
”
channel that has coverage as Spanish, it is not as bland as the English
“
great as Univision. broadcast. The announcers and the
Univision is a very Hispanic Latino fans are much more into it than
channel that keeps me close to
my culture and loved ones. When
I watch the games, I feel like I am
the Americanized versions.
”
Consumers 18+. Sports Media Consumers defined as watched,
”
with my family in my country
Univision and VozLatinum Study, Aug. 2012 : Sports Media
enjoying like we always used to.
listened to or read about sports.
UNIVISION DEPORTES
NOW, ALSO IN RADIO!
JAN. 2018
UNIVISION DEPORTES RADIO
▪ A newly launched sports
radio network in Spanish,
▪ Younger, more dynamic
audience, not reached by
designed to give Hispanic
English language media.
listeners in the U.S the
sports content and
excitement they ▪ National delivery of U.S. ▪ On-air (in-show) integration and
passionately seek. and international sports programming solutions
coverage, leveraging the leveraging influential Hispanic
power of the Univision personalities.
▪ The network includes radio
Deportes brand among
stations in top Hispanic
U.S. Latinos. ▪ Digital extensions including
markets across the country
audio streaming, digital apps
and features local,
national and international ▪ Consumer targeting via and social.
sports, primarily those that specific content areas,
Hispanic fans follow with such as news, updates, ▪ Customized events with local
passion. play by play; or custom and national retail activations.
created environments.
UNIVISION DEPORTES RADIO COVERAGE
Spanish Language Sports Radio on a National Scale
KTNQ 1020 AM Los Angeles
KSCA 101.9 FM - HD2 Los Angeles
WADO 1280 AM New York
WXNY 96.3 FM - HD3 New York
WQBA 1140 AM Miami/Ft Lauderdale
WAMR 107.5 FM – HD3 Miami/Ft Lauderdale
KLAT 1010 AM Houston
KLTN 102.9 F - HD3 Houston
WRTO-AM 1200 AM Chicago
WOJO 105.1 FM - HD3 Chicago
KFLC 1270 AM Ft Worth/Dallas
KCOR 1350 AM San Antonio
KHOV 105.1 FM Phoenix
KGBT-AM 1530 AM McAllen (Harlingen/Brownsville)
KGBT 98.5 FM – HD2 McAllen (Harlingen/Brownsville)
KLSQ 870 AM Whitney/Las Vegas
WNOW 1030 AM Charlotte
WNCW 99.1 FM Charlotte
WOLI-AM 910 AM Upstate (Greenville, Spartanburg)
WOLI-FM 105.7 FM Upstate (Greenville, Spartanburg)
WWNT 1380 AM Piedmond Triad Winston-Salem
50%
WWBG AM 1470 AM Piedmond Triad Greensboro
covers of all Hispanic
Adults in the entire U.S
And through several apps!
Our programming ….
9
LIVE SOCCER PLAY-BY-PLAY
Major Leagues & Team Rights
Coming 2018UNIVISION DEPORTES – THE BEST OF SOCCER!
A newly launched sports radio network in Spanish, designed to give Hispanic listeners in the U.S the sports content and
excitement they passionately seek. The network includes radio stations in top Hispanic markets across the country and
features local, national and international sports. Univision Deportes Radio is the official home of Liga MX and Copa MX
in the U.S.!
Liga MX Copa MX MLS U.S. National
Team
Copa MX is Mexico's Major League Soccer UDR airs home games for
Liga MX, Mexico’s top
domestic cup continues to grow in the U.S. Soccer Men’s
soccer league, is the
competition. There are prestige within the world and Women’s National
most-watched soccer
two Copa MX soccer landscape. MLS Teams. Highlights, stats
league in the U.S. It’s the
competitions each has experienced and commentaries,
league that brings friends
calendar year, with the consistent growth in both interviews and a look-
and families together
Copa MX Clausura in the attendance and ahead to the prime time
week in and week out to
spring and Copa MX popularity that has fueled match-ups played.
cheer the home team,
Apertura in the fall. The an expansion from 10
no matter where they live
tournaments include clubs at founding to 20
today.
teams from Mexico’s Liga current clubs (and
The #1 Club counting) across the U.S.
MX and its second
Soccer League in and Canada.
the U.S.!
division, Liga Ascenso.
CUSTOMIZED SOLUTIONS/OPPORTUNITIES UDN SHOWS
Open/Close
Integrated Features Brand Units
Billboards
Customized Customized Sponsored
DJ Reads
Vignettes Segments SegmentsUNIVISION DEPORTES – THE BEST OF SOCCER!
Univision Deportes Radio also brings the most competitive leagues of the world. Best games of La Liga, Serie A, Ligue 1
or Primeira liga, are part of our programming, with Real Madrid, Barcelona, Juventus and PSG among others.
Primeira Liga Serie A
Ligue 1
Portugal (Italy)
(Spain) (France)
The Primeira Liga de Hosting three of the
Portugal “Liga NOS” is the world's most famous One of the most popular Ligue 1, also called Ligue
top professional division clubs: Juventus, Milan professional sports 1 Conforama for
of the Portuguese football and Internazionale. Milan leagues in the world and sponsorship reasons with
league system. The is the third club with the it has been the top Conforama, is a French
league is contested by 18 most official international league in Europe over the professional league for
teams, including the “Big titles in the world, and last five years, producing men's association football
Three”: Porto, Benfica Juventus is the most the continent's top-rated clubs. At the top of the
and Sporting. successful Italian team. club more times (18) than French football league
The club is the only one in any other league. system, it is the country's
Liga NOS is currently the world to have won all Includes matches from primary football
ranked the 5th best possible official Real Madrid and competition.
soccer league in Europe continental competitions Barcelona!
and the world title.
CUSTOMIZED SOLUTIONS/OPPORTUNITIES UDN SHOWS
Open/Close
Integrated Features Brand Units
Billboards
Customized Customized Sponsored
DJ Reads
Vignettes Segments SegmentsUNIVISION DEPORTES – THE BEST OF SOCCER!
Unique events and the CONCACAF tournaments for Latino Fanaticos, no matter where they come from; but
also, the UEFA Champions, coming soon.
Campéon de Mission to
Campeones Russia CONCACAF
In its third year, Campeón Live the excitement of
de Campeones is now a World Cup in Russia!!
three-day event featuring Univision Deportes Radio
a blockbuster concert, comes together to bring
the Liga MX Award Show you the magic of the CONCACAF League and
gala, and the SuperCopa World Cup season with champions represent the
MX and Campeón de customized segments pinnacle of soccer across
Campeones matches on– and vignettes! North and Central
all in one city! America, commanding Coming 2nd
Latino Fanaticos' Sem. 2018
attention, no matter what
country they are from.
CUSTOMIZED SOLUTIONS/OPPORTUNITIES UDN SHOWS
Open/Close
Integrated Features Brand Units
Billboards
Customized Customized Sponsored
DJ Reads
Vignettes Segments SegmentsUNIVISION DEPORTES – ON RADIO
EXCLUSIVE Content & Targeted Environments
Locura Deportiva Fútbol Club
Daily TV/Radio sports news show hosted by Tribuna Interactiva
An interactive show with lots of listener participation A daily magazine show meant for huge soccer fans
José Luis López Salido, discussing important
for contests and prizes. who want to become part of the “club.”
events happening in the sports world.
9PM – 11PM M-F 7PM – 9PM M-F
6PM – 7PM simulcast with UDN M-F
Contacto Deportivo Línea de Cuatro República Deportiva
UDN’s flagship show feeding sports-hungry fans with A passionate look at soccer stories from A nightly entertainment/sports show, where Hispanic sports fans get
highlights, game stats, and inside stories on the teams the latest news about their favorite stars—many of whom drop by in
around the world. The show dives deep into
and leagues they care about most with a focus on person—in addition to a live music band& a good dose of humor.
every side and angle of the story.
Hispanic athletes. 12PM – 1AM simulcast with UDN S-S
2PM – 3PM & 12 M - 1 AM M-F 1 AM – 2 AM simulcast with UDN M-FUNIVISION DEPORTES – ON RADIO
News/talk/Entertainment & Sports Content
Buenos Dias America El Tiradero Accion Centroamerica
Wake up morning show originated in NY, with Sports comedy program. Hosted by Alex Banegas, AC is the only sports
news, entertainment and sports; hosted by Ino Satire and good humor are the basis of the show dedicated to Central American football.
Gomez, and a group of panelist with different show, where the touch of specialists will Information, exclusive interviews, controversy
nationalities and points of view. balance in different sections. and the participation of l our fans (Honduras,
El Salvador, Panama, Costa Rica among
4 hour show at 6 am (ET), M-F 3 hour show at 10 am (ET), M-F others)
1 hour show at 1 PM (ET), M-FCONTACTO DEPORTIVO VIGNETTES
Live Newscast: Univision Deportes
“Contacto Deportivo” Sports Newscast - A quick and
energetic overview of the day’s sporting events.
It brings listeners results, highlights, information about
upcoming matches and the latest news on Sports in just two
minutes! A huge spectrum, with the participation of
Univision Deportes renowned correspondents.
• 2 Minutes vignete, M-F, 6am to 7pmIn 2018…Mission Rusia & UEFA Comes to UDR!
1NETWORK GRID – MISION RUSIA
Between June 14 - July 15 / 2018
ET Monday - Friday
La Suerte del Mundial: December 1st, 2017
6:00 AM
Two-hour show introducing our
7:00 AM BUENOS DIAS AMERICA (NY)
Buneos dias Clock
“Fanaticos” to the fantastic world of
8:00 AM 15 Minutos - Simulcast UDN
9:00 AM
“Mision Rusia,” our compelling special
10:00 AM
coverage programming including
11:00 AM
EL TIRADERO Sports show
(GDL) everything you’ll need to know about the
12:00 PM
Network Show Clock 15 Minutos - Simulcast UDN
Soccer World Cup.
Accion Centroamerica
1:00 PM
(Houston)
2:00 PM CONTACTO DEPORTIVO Radio
Pasaporte a Rusia – 6x 90” (Vignettes)
3:00 PM
(GDL)
Daily (M-S) 6AM – 9PM ET
15 Minutos - Simulcast UDN
4:00 PM
Mision Rusia In 90 seconds, our specialists will update
5:00 PM
(GDL)
our audience with the latest news related
6:00 PM Locura Deportiva Simulcast TV (En Vivo / UDN) with the tournament.
7:00 PM Futbol Club Simulcast TV (En Vivo / UDN)
8:00 PM Tribuna Interactiva Dentro Del Partido (Vignettes)
9:00 PM
República Mundialista Simulcast UDN
Our prime-time shows will include updates
10:00 PM
(Premiere) US Production of what is happening during the 63
11:00 PM El Pulso del Deporte
UDN Content
GDL Production
games. Immediately after goals are
Retrans scored as well as at the end of the
Syndicated Content
games. 18Coming soon….
1THE FIGHT FOR
CLUB SUPREMACY
Page No. 20THE PREMIER CLUB COMPETITION IN CONCACAF
Featuring sixteen (16) teams, with the winner representing the Confederation in the FIFA Club World Cup
4 TEAMS FROM BOTH THE UNITED STATES AND MEXICO Canada
USA
5 CHAMPIONS FROM CENTRAL AMERICA Mexico
Panama, Costa Rica, Honduras, El Salvador Caribbean
Central America
CONCACAF LEAGUE
CHAMPION CANADA CARIBBEAN
(1 Team) (1 Team) (1 Team)
Page No.
CONCACAF
21coming this summer to
UDR IS THE NEW HOME FOR UEFA CHAMPIONS LEAGUE
STARTING AUG. 2018, UNIVISION DEPORTES
RADIO TAKES THE WORLD’S MOST
PRESTIGIOUS
CLUB SOCCER COMPETITION
TO A WHOLE NEW LEVEL
THE ELITE PLAYERS RONALDO MESSI POGBA CAVANI BUFFON ROBBEN
THE ELITE TEAMS
REAL BAYERN FC MANCHESTER ATLÉTICO PARIS SAINT-
MADRID MUNICH BARCELONA JUVENTUS CHELSEA CITY MADRID ROMA GERMAINAppendix
2NETWORK GRID - TEMPLATE
ET Monday - Friday Saturday Sunday PT
6:00 AM Automania (Replay) 3:00 AM
Contacto Deportivo TV - Replay
6:30 AM (Preemptable) 3:30 AM
7:00 AM BUENOS DIAS AMERICA (NY) Lo mejor de El Tiradero 4:00 AM
8:00 AM Buneos dias Clock 5:00 AM
8:30 AM (Preemptable) 5:30 AM
9:00 AM
Tribuna Interactiva Radio (Preemptable) GDL 6:00 AM
9:30 AM Automania Local/Paid Prog Clock 6:30 AM
10:00 AM
Futbol Club 7:00 AM US Production
10:30 AM 7:30 AM
11:00 AM
EL TIRADERO Sports show (European Leagues Games)
CONTACTO DEPORTIVO Radio 8:00 AM UDN Content
(GDL)
11:30 AM
12:00 PM Network Show Clock Contacto Deportivo Radio
(GDL) 8:30 AM
9:00 AM GDL Production
12:30 PM GDL Studios Futbol Club Radio 9:30 AM Play by Play
GDL
1:00 PM Accion Centroamerica Network Generic clock
10:00 AM Retrans
(Houston) Tribuna Interactiva Radio
1:30 PM
GDL Studios
10:30 AM
Syndicated Content
2:00 PM 11:00 AM
CONTACTO DEPORTIVO Radio Network Show clock
2:30 PM (GDL) 11:30 AM
3:00 PM CONTACTO DEPORTIVO Radio (GDL) 12:00 PM
(Preemptable)
3:30 PM Local / Paid Prog clock Futbol Club Radio - (MLS GAMES) 12:30 PM
4:00 PM Regiolandia Radio GDL Studios 1:00 PM
Domingo Futbolero (GDL)
4:30 PM (GDL) 1:30 PM
5:00 PM Los Campamentos (GDL) 2:00 PM
5:30 PM
6:00 PM
Preemptable 2:30 PM
3:00 PM
Note: In the event of a
6:30 PM
Locura Deportiva (En Vivo / UDN)
3:30 PM conflict between
7:00 PM 4:00 PM
7:30 PM
8:00 PM
Futbol Club - Radio
GDL Studios Sabado Futbolero
4:30 PM
5:00 PM
games, leagues and/or
shows, Univision reserves
8:30 PM 5:30 PM
9:00 PM Liga MX Vivo (GDL) 6:00 PM
9:30 PM 6:30 PM
10:00 PM Tribuna Interactiva - local Sports 7:00 PM
10:30 PM
11:00 PM El Pulso del Deporte
Deportes Mundial (GDL) 7:30 PM
8:00 PM
the right to choose the
Network Generic clock
11:30 PM (Everything about local sports) 8:30 PM content that best suits a
12:00 AM República Deportiva 9:00 PM
12:30 AM
Contacto Deportivo (En Vivo / UDN) Contacto Deportivo (En Vivo / UDN)
(Premiere) 9:30 PM broader audience and
company interest.
1:00 AM 10:00 PM
1:30 AM Línea de Cuatro (En Vivo / UDN) Liga MX Replay (GDL) 10:30 PM
2:00 AM Network Generic clock 11:00 PM
4:30 AM El Tiradero Radio / (Replay) Preemptable 1:30 AM
Futbol Club / Liga MX Replay (GDL)
5:00 AM El Pulso del Deporte 2:00 AM
República Deportiva
Everything about local sports (Replay)
5:30 AM Replay 2:30 AM
(Preemptable)
25Our Team
Operations GM: Richard Cifuentes *
Operations Coordinator GDL: Omar Aldeco *
Creative Editor: César García
Host / Narrators Producers / Collaborators Talent / Producers Miami
Julio Cesar Quintanilla @quintanillajc * Orlando Granillo * Gregor Ereu *
Pedro Antonio Flores @hagala Antonio Murillo * Victor Sosa *
Diego Peña @diegopsinz Gabriela Ramos * Andreina Gandica *
Gabriel Sainz @ Gustavo Rivadeneira * Nicolas Cantor (Narrator) *
Miguel Ángel Méndez Luis M Gomez Luna Jorge Vargas *
María Fernanda Alonso * Leslie Soltero
Ernesto Gomez (Digital)
Talent / Commentators
Javier 'Zully' Ledesma @zullyled
Shows Subscribed
Ramón Morales @Ramonmorales11 El Tiradero – S Alvarado
Reinaldo Navia @reinaldonavia Regiolandia - A Farias & H Hinojosa
Accion Centroamerica – Alex Banegas
26ADVERTISING OPPORTUNITIES – PLAY BY PLAY
Commercial time
Network Description Time and Date Commercial
Program Insertion/Barter
Play By Play Live coverage of Soccer Live or prerecorded, depending See below
on leagues calendar. When two
• One 30-minute Pre-Game or more games come together,
Show; there might be no pregame after
• One 90-minute game, played first game.
in two 45-minute halves; and Univision reserves the right to
• One 15-minute post game. choose the event that most
matters to a broader audience
and Company interest
Segments Commercial Time
Total Commercial Breaks Network Local
Pre-Game 16:00 MIN/PER GAME 8:00 MIN/ PER GAME 8:00 MIN/ PER GAME
Halftime 11:00 MIN/PER GAME 8:00 MIN/ PER GAME 3:00 MIN/ PER GAME
Post-Game 11:00 MIN/PER GAME 8:00 MIN/ PER GAME 3:00 MIN/ PER GAME
27SPORTS MEDIA CONTINUES TO EVOLVE AND CREATE
DEEPER CONNECTIONS WITH FANS
“ Despite the proliferation of devices, sports
programming continues to thrive. As connectivity
rises, connections [change], but sports provide an
ideal vehicle for brands to integrate with content and
reach passionate consumers…Sports content across
all media platforms continues to flourish and prosper!
”
Stephen Master
The Nielsen Company
Source: Nielsen: 2016 Year in Sports Media Report (2/17)Thanks Contact Carlos F Azcarate Vice-President Univision Deportes Radio Cazcarate-rcp@Univision.net +1 (305) 894-1454
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