Ultimate Guide to Work Trends 2021 - Thailand Edition - JobsDB
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Thailand Edition Ultimate Guide to Work Trends 2021 REPORT 2 | HOW
CONTENT Introduction 02 What’s New? 03 Report Overview 04 Global Demographics 05 Thailand Results 08 Demographics 09 Job Market in Thailand 11 Desired Working Mode 12 Job Preferences 15 Impact of COVID-19 17 Global Results 19 Emergence of Remote Working 20 The Future Workplace 25 Conclusions & Recommendations 27 Thank You 31 1
DECODING GLOBAL TALENT The Post-COVID Job Market We’re proud to share with you the world’s largest body of research on work trends, delivering global scale data with local depth. The results we are sharing with you are valid for a minimum of 2 years. We present this to you as part of our ongoing commitment as your No.1 Trusted Talent Partner in Asia. These results have deep actionable insights for your market that will enable you to better connect jobseekers to #JobsThatMatter. Following COVID-19, in this ‘New Normal’, jobs truly do matter more than ever. How these findings help you: Presented by: Provide the ability to be more focused in the jobseekers you approach. Understand how relevant your company’s working model following the impact of COVID-19. In partnership with: Discover how your company values tally with current trends to draw talents from different locations. Review how company culture can be adapted to be more appealing. Source: 2020 BCG/The Network proprietary web survey and analysis 2
WHAT’S NEW? Taking into consideration our ever-evolving employment landscape, and delivering on the commitment to provide the richest insights, additional areas have been explored across the 3 reports. COVID-19 New Mobility Assessment of direct impact on current International Remote Hiring working mode, employment, efficiency, Assessment of perception of mobility engagement and career outlook. of work (versus mobility of workers) following surge in remote working and increased possibility of remote hiring. Sustainability Evaluation of importance of sustainability & climate impact to jobseekers, status Diversity & Inclusion quo and room for improvement. Evaluation of importance of D&I to jobseekers, challenges faced, status quo and room for improvement. Source: 2020 BCG/The Network proprietary web survey and analysis 3
HOW? WORK PREFERENCES Key shifts have emerged in what matters to people at work and their preferred work model, driven by trends and crisis in 2020. This report covers the following: 1 Common and sought-after working practices 2 What people look for in an ideal job 3 COVID’s impact on the workplace 4 Importance of diversity and sustainability Key findings globally: Remote working became common, flexible models are sought after. What people look for in an ideal job has changed due to 2020 shocks. COVID has impacted the workplace in terms of flexibility, collaboration, and tools. Diversity and sustainability are increasingly important in certain segments. Source: 2020 BCG/The Network proprietary web survey and analysis 4
THE DEMOGRAPHICS LOCATION 208,807 A great amount of time and care has gone into ensuring the scale of this report delivers deep and actionable insights. Americas Middle East & Africa Europe Asia-Pacific 10, 000 or more respondents Turkey Russia Indonesia Philippines 5,000 - 9,999 Denmark Spain Singapore US France Switzerland Malaysia respondents Germany Angola Hungary Serbia China (incl. Hong Kong) Algeria Kazakhstan Slovenia Thailand 1,000 - 4,999 Egypt Netherlands UK Mexico Ivory Coast Poland respondents Saudi Arabia Portugal South Africa Romania Cameroon Senegal Albania Ireland Democratic United Arab Austria Luxembourg 500 - 999 Chile Republic of Emirates respondents Belarus Congo Zambia Bulgaria Jordan Finland Benin Nigeria Azerbaijan Kosovo Australia Gabon Oman Belgium Kyrgyzstan India Iraq Qatar Bosnia Latvia Nepal 50 - 499 Argentina Iran Sudan Herzegovina Lithuania Pakistan respondents Brazil Kenya Syria Cyprus Sweden Canada Kuwait Togo Estonia Ukraine Lebanon Tunisia Greece Uzbekistan Libya Yemen Italy Morocco Less than 50 Other respondents Americas Other Middle East & Africa Other Europe Other Asia & Pacific Source: 2020 BCG/The Network proprietary web survey and analysis 5
THE DEMOGRAPHICS AGE, GENDER & 51% 47% 2% EDUCATION Prefer not to say 49% 22% 13% 13% Secondary High School Qualification Bachelor Master/Diploma 2% 1% Doctorate/ No Formal PhD/MD Education 10 20 30 40 50 60 70 80 Note: Percentage may not total 100 because of rounding Source: 2020 BCG/The Network proprietary web survey and analysis 6
THE DEMOGRAPHICS INDUSTRY 14% 8% & EXPERTISE Consumer Industrial Goods Most of them work in the consumer industry (14%), followed by industrial goods (8%) and professional services (7%). 7% 6% Note: Percentage may not total 100 because of rounding Professional Retail Services 6% 6% 6% 5% 4% Health Care Technology Financial Public Sector Travel & Tourism Institutions 3% 3% 3% 2% 1% Energy Telecom Media Non-profit Insurance Position 1% 25% Owner or Senior Management Middle Management 5% 18% Lower Management 25% Legal Other No Management Responsibilities 52% Source: 2020 BCG/The Network proprietary web survey and analysis 7
DECODING GLOBAL TALENT THAILAND The value of this report is that it deep dives into your market to deliver excellent local insights. Respondents: 2,843 Key findings: 3% of respondents in Thailand work completely remote before the pandemic, the lowest among Singapore, Malaysia, Indonesia, and Philippines. Interestingly, it shares this number with Hong Kong, which has a rather different economy. Source: 2020 BCG/The Network proprietary web survey and analysis 8
THE DEMOGRAPHICS AGE, GENDER & 68% 28% 4% EDUCATION Prefer not to say 65% 28% 3% 2% Secondary High Qualification School Bachelor Master/Diploma 1% 1% Doctorate/ No Formal PhD/MD Education 20 30 40 50 60 Note: Percentages may not total 100% due to rounding. Source: 2020 BCG/The Network proprietary web survey and analysis 9
THE DEMOGRAPHICS Legal INDUSTRY Non-Profit & LIVING Media Telecommunications SITUATION Insurance Public Sector Professional Services Retail 98% 2% Health Care Energy Travel & Tourism Native Expat. Financial Institutions Technology Consumer Industrial Goods Other Note: Percentage may not total 100 because of rounding Source: 2020 BCG/The Network proprietary web survey and analysis 10
JOB MARKET IN THAILAND Before, during and after COVID-19 4% of respondents in Thailand work completely remote during the pandemic, again another number it shares with Hong Kong. But the desire to work remotely in the future increased to 20%, the largest increase among Singapore, Malaysia, Indonesia, Philippines, and Hong Kong. How people worked before How people worked at the time How people want to work the pandemic of the survey (end 2020) if given the choice 72% 69% 73% 25% 27% 20% 3% 4% 7% Completely Combination Completely Completely Combination Completely Completely Combination Completely Remote of remote on-site Remote of remote on-site Remote of remote on-site and on-site and on-site and on-site Source: 2020 BCG/The Network proprietary web survey and analysis 11
DESIRED WORKING MODE Job roles Working mode before COVID-19 pandemic Working mode during COVID-19 pandemic IT & Technology Digitalisation & Automation Digital & knowledge Consulting -based jobs Marketing & Communication Media & Information Arts & Creative Work Science & Research Law Management Finance & Auditing Sales Traditional office jobs Human Resources Customer Service Purchasing & Logistics Administration & Secretarial Engineering & Technical Jobs social jobs Service Sector Physical & Social Care Health & Medicine Manual Work & Manufacturing 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Completely remote Combination of remote & on-site Completely on-site 20% of workers in the digitalisation and automation, industry work remotely during the pandemic, an increase from less than 10%. The former number is shared with manual work and manufacturing. Source: 2020 BCG/The Network proprietary web survey and analysis 12
DESIRED WORKING MODE Where and when by demographics Desired flexibility in where work gets done Desired flexibility in when work gets done Global 24% 9% 25% 23% 7% 11% Global 20% 44% 36% Thailand 20% 11% 21% 31% 10% 7% Thailand 21% 45% 34% Female 19% 11% 20% 34% 10% 7% Female 19% 45% 36% Male 23% 10% 23% 26% 10% 8% Male 26% 44% 30% Days spent remotely per week 5 4 3 2 1 0 Working hours Completely flexible Combination of fixed & flexible Completely fixed The percentage of male and female desiring to work 1 remote day a week are both 10%. Malaysia shares the same desirability among the genders for this working arrangement, albeit at 4%. Source: 2020 BCG/The Network proprietary web survey and analysis 13
DESIRED WORKING MODE Where and when by job role Desired flexibility in where work gets done Desired flexibility in when work gets done IT & Technology Digitalisation & Automation Digital & knowledge Consulting -based jobs Marketing & Communication Media & Information Arts & Creative Work Science & Research Law Management Finance & Auditing Sales Traditional office jobs Human Resources Customer Service Purchasing & Logistics Administration & Secretarial Engineering & Technical Jobs social jobs Service Sector Physical & Social Care Health & Medicine Manual Work & Manufacturing 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Days spent remotely per week 5 4 3 2 1 0 Working hours Completely flexible Combination of fixed & flexible Completely fixed Across all of the industries surveyed in Thailand, less than 40% desire for completely fixed working hours, apart engineering and technical jobs, administration and secretarial, purchasing and logistics, and arts and creative work. Source: 2020 BCG/The Network proprietary web survey and analysis 14
JOB PREFERENCES Financial compensation is more important Financial compensation tops the list when it comes to the job preferences of respondents in Thailand. It’s a result it shares with Malaysia and Hong Kong. Thailand 2018 Thailand 2020 Global 2020 #1 Good work-life balance Financial compensation Good relationship with colleagues #2 Appreciation for work Good relationship with colleagues Good relationship with superior #3 Good relationship with colleagues Appreciation for your work Good work-life balance #4 Good relationship with superior Good relationship with superior Financial compensation #5 Financial compensation Good work-life balance Financial stability of employer #6 Job security Job security Appreciation for work #7 Financial stability of employer Financial stability of employer Job security #8 Collaborative working approach Collaborative working approach Learning & skills training #9 Career development possibilities Career development possibilities Career development possibilities #10 Learning & skills training Interesting job content Interesting job content Note: Score calculated as average of answers ranging from 1 (not important at all) to 4 (very important) Source: 2020 BCG/The Network proprietary web survey and analysis 15
SOCIAL AND ENVIRONMENTAL VALUES Thailand has the highest percentage among Singapore, Malaysia, Indonesia, Philippines, and Hong Kong when it comes to the importance of diversity and inclusion. Though they still trail behind Hong Kong and partly Malaysia when it comes to excluding companies that don’t match their beliefs. Environmental responsibility Diversity and inclusion Issue of environmental responsibility Issue of diversity and inclusion became more became more important over the last year important over the last year 70% 73% 69.6% 91% 95% 68.7% Total Young People Globally Total Young People Globally Would exclude companies that don't match Would exclude companies that don't match their beliefs in environmental responsibility their beliefs in diversity and inclusion 49% 53% 51.7% 63% 69% 51.4% Total Young People Globally Total Young People Globally Note: 'Young people' are respondents below 30 years old Source: 2020 BCG/The Network proprietary web survey and analysis 16
IMPACT OF COVID-19 ON THE WORKPLACE Thailand is one of the few countries where every working aspect has been affected positively by COVID-19. Global Use of digital tools 0.80 0.56 Team collaboration 0.46 0.04 Flexibility in when and where to work 0.44 0.17 Quality and style of leadership 0.34 -0.08 Effectiveness 0.34 -0.02 Work-life balance 0.25 -0.08 Wellbeing of employees 0.14 -0.24 Score colour key < -0.2 -0.2 to -0.06 -0.05 to 0.05 0.06 to 0.2 > 0.2 Note: Score calculated as average of answers ranging from +2 (strongly positive) to -2 (strongly negative) Source: 2020 BCG/The Network proprietary web survey and analysis 17
IMPACT OF COVID-19 ON THE WORKPLACE BY JOB ROLES Though every aspect of work is positively impacted by COVID like Malaysia, Singapore, and Philippines, it also has the most negatives if viewed across industries. Flexibility in Use of when & where Team Work-life Quality & style Wellbeing digital tools to work collaboration Effectiveness balance of leadership of employees IT & Technology 0.92 0.51 0.47 0.25 0.11 0.34 0.20 Digitalisation & Automation 1.27 0.60 0.93 0.73 0.53 0.80 0.53 Digital & knowledge Consulting 0.88 0.56 0.19 0.28 0.28 0.32 -0.17 -based jobs Marketing & Communication 1.04 0.42 0.40 0.28 0.03 0.06 0.07 Media & Information 0.63 0.38 0.13 0.00 0.00 0.25 0.00 Arts & Creative Work 0.47 -0.13 0.09 -0.25 -0.38 -0.13 -0.59 Science & Research 0.65 0.23 0.35 -0.33 0.09 0.21 0.09 Law 1.16 0.53 0.53 0.47 0.42 0.47 0.11 Management 0.88 0.51 0.62 0.46 0.40 0.59 0.25 Finance & Auditing 0.79 0.50 0.52 0.36 0.26 0.33 0.20 Sales Traditional office jobs 0.64 0.25 0.25 0.18 0.13 0.13 0.04 Human Resources 0.89 0.57 0.55 0.45 0.43 0.44 0.27 Customer Service 0.58 0.24 0.41 0.22 0.03 0.17 -0.15 Purchasing & Logistics 0.62 0.19 0.35 0.21 0.08 0.21 -0.08 Administration & Secretarial 0.74 0.42 0.37 0.29 0.23 0.33 0.18 Engineering & Technical Jobs 0.69 0.31 0.42 0.24 0.00 0.22 0.06 social jobs Service Sector Physical & 0.59 0.46 0.36 0.41 -0.03 0.18 -0.15 Social Care 0.14 0.14 0.43 -0.29 0.00 0.86 -0.14 Health & Medicine 0.82 0.21 0.47 0.53 0.24 0.40 0.24 Manual Work & Manufacturing 0.80 -0.60 0.00 -0.20 -0.40 0.20 -0.40 Score colour key < -0.2 -0.2 to -0.06 -0.05 to 0.05 0.06 to 0.2 > 0.2 Note: Score calculated as average of answers ranging from +2 (strongly positive) to -2 (strongly negative) Source: 2020 BCG/The Network proprietary web survey and analysis 18
GLOBAL POST-COVID JOB MARKET A Remote Future Workplace This section will explore the impact of COVID-19 with there being a major shift in work models, practices, and core values. However the pandemic was not the only major trend that influenced people's preferences. Social movements and environmental challenges like the Australian bushfires also made an impact. Source: 2020 BCG/The Network proprietary web survey and analysis 19
THE EMERGENCE OF REMOTE WORKING Before COVID-19 During COVID-19 69% 51% 31% 48% 32% 24% 19% 7% Completely Combination Completely Completely Combination Completely Remote of remote on-site Remote of remote on-site and on-site and on-site The first topic relates to the biggest change for many people – the rise of remote working. When the survey was taken (Nov-Dec 2020), over half of respondents were working fully or partially remotely (versus 31% before COVID). This depends heavily on the job role. The same ratio in digital/knowledge jobs (like IT, consulting, or science) is closer to 70%, while in jobs that require physical or social interaction (like manufacturing, health care, or social work) is around 34%. Countries with either high COVID cases or with already developed digital working practices and infrastructure have the highest percentage of people working remotely (mostly Western Europe). Workers in countries with lower COVID caseload and/or less readiness for remote work are less likely to be working from home, e.g. China, Africa. Source: 2020 BCG/The Network proprietary web survey and analysis 20
A DESIRE FOR FLEXIBILITY 89% 24% 25% 23% 9% 11% 7% 5 4 3 2 1 0 (days) Completely remote Combination of remote & on-site Completely on-site If given a choice, most people would like to have some flexibility in where work gets done (89%), but only 24% would go fully remote. People still prefer to be in office a few days a week. This desire is not that different across job roles. Even people in social and physical jobs would like to have at least some work-from-home days – but it may be less feasible to provide this to them. Countries where most people could imagine not going to the office at all (5 days remote work) are in Africa, Middle East, and also in the US. Meanwhile, Western European respondents are the least interested in spending all their time at home, and would prefer a couple days in the office. People also desire flexibility in WHEN work gets done. In total, 64% of respondents would like some or full flexibility in defining their working hours. Source: 2020 BCG/The Network proprietary web survey and analysis 21
IMPACT OF COVID ON WORK PRACTICES Total Score (Average) Use of digital tools 4% 7% 17% 17% 35% 19% 0.56 Flexibility in when 8% 15% 20% 20% 27% 11% 0.17 and where to work Effectiveness 8% 20% 21% 21% 23% 8% 0.04 Team collaboration 9% 21% 20% 20% 23% 7% -0.02 Work-life balance 10% 20% 22% 22% 19% 6% -0.08 Quality and style 11% 22% 19% 19% 21% 8% -0.08 of leadership Wellbeing of 13% 28% 18% 18% 17% 6% -0.24 employees Score colour key Strongly Negative Negative Neutral Positive Strongly Positive Apart from the time and location of work, COVID-19 also impacted how people collaborate and their work-life balance. Most people experienced a positive impact on their use of digital tools, especially those in knowledge-based jobs. The average impact on effectiveness and collaboration was rather neutral. However, most workers experienced a negative change in their well-being, especially those in physical or social jobs, where they had to continue working in person despite the higher risk. Interestingly, no major differences between genders or people with/without children could be discerned. Source: 2020 BCG/The Network proprietary web survey and analysis 22
SHIFTS IN WHAT MATTERS TO PEOPLE AT WORK Rank 2014 2018 Today #1 Appreciation for your work Good relationship with colleagues Good relationship with colleagues #2 Good relationship with colleagues Good work-life balance Good relationship with superior #3 Good work-life balance Good relationship with superior Good work-life balance #4 Good relationship with superior Learning & skills training Financial compensation #5 Financial stability of employer Career development Financial stability of employer #6 Career development Financial stability of employer Appreciation for your work #7 Job security Job security Job security #8 Financial compensation Financial compensation Learning & skills training #9 Interesting job content Appreciation for your work Career development #10 Company values Interesting job content Interesting job content During a global crisis, it's not surprising that people also re-think the core values they desire in a job. Compared to 2018, financial compensation and stability have increased in importance. Meanwhile, learning and development got deprioritised. However, the top 3 factors people look for in a job are still related to culture, relationships and work-life balance. Appreciation for one's work is also rated higher now. Source: 2020 BCG/The Network proprietary web survey and analysis 23
SHIFTS IN WHAT MATTERS TO PEOPLE AT WORK Environmental responsibility Diversity and inclusion Issue of environmental responsibility Issue of diversity and inclusion became more became more important over the last year important over the last year By age group (years old) By age group (years old) 77% 73% 68% 66% 68% 67% 73% 74% 68% 64% 61% 59% 69.6% 68.7% 60 60 Would exclude companies that don't match Would exclude companies that don't match their beliefs in environmental responsibility their beliefs in diversity and inclusion By age group (years old) By age group (years old) 51.8% 51.4% 58% 55% 51% 48% 47% 49% 53% 54% 52% 49% 47% 47% 60 60 COVID-19 was not the only major trend that influenced people's preferences. Social movements such as MeToo or BlackLivesMatter, and environmental challenges like the Australian bushfires also made an impact. ~70% of respondents agreed that the issue of environment and diversity become more important to them recently. And >50% would actually refuse to work for employers that do not meet their beliefs. Source: 2020 BCG/The Network proprietary web survey and analysis 24
THE FUTURE WORKPLACE Source: 2020 BCG/The Network proprietary web survey and analysis 25
HOW TO BUILD AN ATTRACTIVE FUTURE WORKPLACE The crisis prompted jobseekers to re-evaluate what they want from work – not only the work location (remote vs. on-site), but also the work practices, values, relationships they seek. Employers must adapt to stay competitive. While many employees may be afraid to change jobs during a crisis, for others (often the best talent) this is an opportunity to reflect and search for new employers. Being a pioneer in meeting these expectations can put firms in the frontline in the war for top talent. Source: 2020 BCG/The Network proprietary web survey and analysis 26
CONCLUSION 1 DEVELOP A THOUGHTFUL REMOTE WORKING STRATEGY What workers want: Data shows that workers in all job roles desire at least some level of flexibility – but it may not be easy to provide this, or managers may not be ready. A previous survey shows managers expect 65% of employees to work partially remotely after COVID, but our findings show that 89% of employees expect this! How to meet them: Carefully consider what model works for which job role. Evaluate "remoteability" of job families based on infrastructure need, frequency of interaction with stakeholders, etc. Think in different personas, the activities they perform, the experiences they go through, and how remote work may affect them. Models may range from offering remote working as a perk (few days a week based on request in selected job roles) to moving to remote work by design (where most employees work from home and come to office only for special occasions). Source: 2020 BCG/The Network proprietary web survey and analysis 27
CONCLUSION 1 DEVELOP A THOUGHTFUL REMOTE WORKING STRATEGY Balance governance and flexibility. Introduce guidelines on what working models are available under what circumstances, and how to request. Leave space for individual employees to decide on what they personally prefer. Workers who can't benefit from remote working due to the nature of their jobs may feel disadvantaged, which can cause huge imbalance within the same company. Consider offering them different benefits, e.g. provide good health services, or additional days off. Ensure the right enablers are in place. New collaboration tools and mechanisms (e.g. asynchronous instead of meeting-based, virtual agile stand-ups, etc.). Right infrastructure at home and office (e.g. financial support for home office set-up, hybrid meeting rooms, etc.). Virtual learning solutions. Pilot and monitor success. Think in smaller experiments before full rollout of new policies. Continuously monitor employee engagement, experience, output, and adjust models as needed. Source: 2020 BCG/The Network proprietary web survey and analysis 28
CONCLUSION 2 BUILD A VALUE-BASED WORKPLACE CULTURE What workers want: Cultural elements such as relationships, appreciation for work, and work-life balance are still top importance for workers, even when working virtually. Meanwhile, majority felt their well-being suffered during the last year. Social and environmental issues are increasingly important, especially for younger generations. How to meet them: Enabling leaders to succeed in the new world. Post-COVID leadership models will be different, multi-faceted – leaders need to be able to use their head, heart and hands. Trust is essential, the crisis has shown that people will still perform even without being continuously monitored. Leaders must be technology champions to enable bionic organizations to emerge & support switch to virtual work. Source: 2020 BCG/The Network proprietary web survey and analysis 29
CONCLUSION 2 BUILD A VALUE-BASED WORKPLACE CULTURE Encourage virtual connections. Informal communication needs to be formally organized (e.g. buddy system, virtual watercooler chats, team evenings on zoom, etc.). Set up virtual team routines (e.g. morning coffee, evening checkout, etc.). Ensure regular feedback on how employees feel and perform, both through surveys/apps and in person with leaders. Focus on employee well-being holistically. Provide mental health offering: measure stress levels, design well-being programs. Improve physical health standards and build socially distanced work areas. Improve health services and insurance offers. Get serious about social and environmental issues. Take a proactive stand on social issues that matter to the company. Encourage employees to speak up and contribute, e.g. provide time off for social impact activities. Set targets, monitor KPIs and adhere to high diversity & inclusion and environmental standards. Upgrade employer brand to reflect these values. Source: 2020 BCG/The Network proprietary web survey and analysis 30
Thank you for downloading this report. We believe this will give you immense power as you move to fill positions in your companies. For future insights, a localised version of this report is also available in: Malaysia jobstreet.com.my Singapore jobstreet.com.sg Philippines jobstreet.com.ph Hong Kong hk.jobsdb.com Thailand th.jobsdb.com/th PREVIOUS REPORT REPORT 1 Where? Mobility COVID has completely re-drawn the world map and the very definition of workforce mobility. COMING SOON REPORT 3 What? Labour market shifts Recent crisis had a significant employment impact on a set of job roles and career paths, and led to shifts in jobs people seek and high willingness to retrain. 31
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