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U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
ANALYST REPORT

  U.S. Consumer
  Spending Report
 Rising costs for essential household expenses are
 crowding out spending on discretionary categories

          FEBRUARY 2022

© 2022 Morning Consult, All Rights Reserved.
U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
ABOUT THIS REPORT

Morning Consult’s monthly U.S. Consumer Spending Report provides a detailed assessment of
purchasing patterns reported by consumers across a variety of categories of goods and services.

Businesses and investors rely on this report to understand emerging trends in consumer demand and
shopping patterns across demographics.

The report draws on Morning Consult Economic Intelligence, a high-frequency, global economic
dataset reflecting more than 11,000 daily economic surveys across the 15 largest global economies.

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U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
TABLE OF CONTENTS

4      January Spending Summary

12     Housing

22     Groceries & Restaurants

34     Transportation

44     Health Care

51     Home Furnishings

59     Apparel and Personal Care

67     Methodology

                                   3
U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
SECTION 1

JANUARY SPENDING
SUMMARY
U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
SUMMARY

U.S. adults spent more on       Rising prices coincided with a dip in          Households allocated a higher share of
                                average incomes in January, hurting U.S.       monthly spending to increasingly expensive
staple categories and less on   adults’ ability to cover household             staple categories such as groceries and gas
discretionary purchases in      expenses last month. The annual rate of        last month, crowding out spending on less
                                inflation climbed to 7.5 percent in January,   essential categories such as restaurant
January as inflation
                                driving up household expenses at a time        dining, travel, apparel and personal care.
concerns influenced buying      when the rapid spread of omicron briefly
                                                                               Spiking omicron cases had a modest
patterns. Overall, spending     stalled employment growth. People found
                                                                               impact on spending patterns compared to
                                themselves squeezed by higher living costs
declined slightly less on a     as average incomes fell, leading more
                                                                               prior surges. While certain services
                                                                               categories suffered from weaker demand,
nonseasonally adjusted basis    households to miss housing payments or
                                                                               health care spending increased. A higher
                                report lower confidence in their ability to
than might be expected          cover grocery bills or auto payments.
                                                                               share of adults reported serious illness and
                                                                               hospital stays in January as case counts
following the close of the
                                As affordability concerns escalate,            soared across the country, leading to an
holiday season.                 consumers are spending more on what            uptick in out-of-pocket health care spending
                                they need while cutting back on                and medical debt — the latter of which may
                                discretionary purchases.                       weigh on spending going forward.

                                                                                                                              5
U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
SUMMARY

      Housing                                                  Grocery & Restaurants                                 Transportation
      Rising home prices and rents are making housing          As prices for food continue to climb, a growing       Personal vehicle ownership remains a priority for
      increasingly unaffordable for some households, while     share of wallet is being allocated to grocery         U.S. households, even amid increasing costs for
      higher borrowing costs and tight supply look unlikely    staples. Consumers feel increasingly doubtful         auto leases and loans, insurance and gas.
      to provide price relief anytime soon. Lower-income       about their ability to afford food each month,        Confidence in the ability to make car payments sank
      adults — who tend to be renters — reported the           contributing to belt-tightening behaviors such as     in January as incomes fell, but cost concerns have
      sharpest increase in housing costs over the past year.   fewer trips to restaurants.                           yet to spur wider adoption of public transit as a
                                                                                                                     substitute means of transportation.

      Health care                                              Home furnishings                                      Apparel and personal care
      Monthly outlays on health care increased in              Consumers cut back on furniture purchases in          As a growing share of U.S. consumer spending is
      January as omicron triggered a rise in serious           January, but future purchase intentions have          concentrated on increasingly expensive staple
      illnesses. Insured rates have risen over the past        climbed over the past year as young adults reported   categories, a smaller share of wallet is available for
      year, helping to keep out-of-pocket expenses             more frequent moves. Elevated prices and limited      discretionary categories. The holiday demand boost
      contained, but medical debt may weigh on                 housing stock may constrict purchasing capacity       quickly dissipated for clothing, accessories, personal
      spending going forward.                                  going forward.                                        care items and salon and spa services.

U.S. Spending Report | February 2022                                                                                                                                          6
U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
Spending declined overall in January, with housing and grocery purchases combined
      accounting for half of total outlays
                                       Reported average monthly spending in January by category, all U.S. adults
                                                                                                                      $1,128

                                                                                                                                                 Housing and groceries’ share
                                                                                                                                                      of total spending*

                             Total = $3,139                                                                                        52%
                          ▼ $34 from December
                                                                                                                                   50%
                                                                                                                   $442
                                                                                                                                   48%
                                                                                                               $203                         Jun Jul Aug Sep Oct Nov Dec Jan
                                                       $92 $93 $95 $117 $121 $131 $142 $148                                                 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22
                                               $74 $78
                       $29 $33 $44 $54 $55 $60

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                                                                                                                               *Total spending excludes personal care due to limited history
                                                                                                                                            Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                           7
U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
Consumers focused spending on essential goods and services as inflation
      put pressure on household budgets
              Percentage change in spending among all U.S. adults from December 2021 to January 2022              • Average spending fell slightly from December to
                                                                                                                    January on a nonseasonally adjusted basis, as
            6% 5%                                                                                                   higher outlays for essential goods and services
                           4% 4%                                                                                    like groceries, transportation and health care
                                       3% 2%
                                             2%                                                                     crowded out spending on discretionary categories.
                                                     1%   1%
                                                                                                                  • While seasonal effects contributed to fallen
                                                               -1% -1% -1%                                          demand for categories like travel and apparel,
                                                                           -2%
                                                                                 -3%                                increased financial vulnerability amid elevated
                                                                                       -6%                          inflation and omicron’s interference with hours
                                                                                             -9% -9% -9%            worked and associated pay losses further
                                                                                                                    weakened demand.

                                                                                                           -14%   • With the omicron surge retreating, the labor
                                                                                                                    market is poised to continue supporting income
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                                                                                                                                    Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                8
U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
Reported income fell in January as omicron rippled through the workforce
                                Average reported monthly income, all U.S. adults                 • Average reported monthly household income fell in January
                                                                                                   from the previous month, with the rapid spread of omicron
                                                                                                   triggering an uptick in lost pay as wage earners worked fewer
      $2,950                                                                                       hours due to sickness or fear of the virus — and took home
      $2,900                                                                                       smaller paychecks as a result. Income from pension plans also
                                                                                                   declined as equity markets suffered a shaky start to 2022.
      $2,850
                                                                                                 • Compared with a year ago, household incomes grew 6.4
      $2,800
                                                                                                   percent. Improvements in the labor market have largely
       $2,750                                                                                      replaced government transfers like unemployment insurance
       $2,700                                                                                      and stimulus checks, while employers have grown more
      $2,650                                                                                       resilient in the face of virus surges, laying off fewer workers
                                                                                                   during omicron than during previous periods of elevated cases.
      $2,600
                                                                                                 • Though wage growth over the past year has been substantial,
      $2,550
                                                                                                   pay has still not managed to keep pace with the annual rate of
      $2,500                                                                                       inflation. Continued income growth will be essential to
       $2,450                                                                                      supporting spending demand going forward, but it also poses
                     Jan. Feb. Mar. Apr. May. Jun.          Jul. Aug. Sep. Oct. Nov. Dec. Jan.     the risk of contributing to inflation as higher wages as a cost
                      ‘21  ‘21 ‘21  ‘21   ‘21  ‘21          ‘21   ‘21  ‘21 ‘21   ‘21  ‘21 ‘22      input drive up services prices.

                                                                                                                               Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                           9
U.S. Consumer Spending Report - Rising costs for essential household expenses are crowding out spending on discretionary categories - Morning ...
Wage income for Americans and their spouses declined in January, pushing more households
      to rely on government support such as unemployment insurance and SNAP benefits
                 Share of U.S. adults who said their household typically earns income from the following sources:   Net change (in percentage points)
                                                                                                                       from December to January
                                   Money you earn from working                                                59%        -0.2%
           Money your spouse/partner earns from working                                        42%                     -1.6%
                                         Social Security payments                              41%                                                 2.5%
                          Retirement savings or pension plans                            32%                            -0.3%
                                       SNAP benefits/Food stamps                     30%                                                             2.8%
                                          Other sources of income                  26%                                                      1.7%
                                       Disability or SSDI payments            22%                                                                     2.8%
                                           Profits from a business           19%                                                         1.4%
       Rent payments from a house or apartment we own                        19%                                                         1.4%
                 Money that your parents earn from working                  17%                                                      0.8%
                Money that your children earn from working             13%                                                             1.2%
                              Money from alimony/child support        11%                                                                0.5%
              Unemployment benefits from the government               11%                                                                0.5%
                                       Legal settlement payments     10%                                                                0.4%

                                                                                                                    Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                10
More U.S. adults anticipate a slight increase in spending in February as expenses and incomes
      appear poised to keep climbing
                                                   Respondents were asked to estimate next month’s spending relative to the previous month’s

                                              A lot more              A little more           About the same        A little less      A lot less than
                                              than last month         than last month         as last month         than last month    last month

                                                                  January                                                             February

           All U.S. adults        8%         13%                 49%                    14%       16%          9%     15%                56%                        10% 10%

            Gen Z adults           11%           19%                  40%               12%       17%           17%          20%             43%                    12% 9%

               Millennials             13%       15%              40%                   15%       16%          12%       19%               49%                      11% 10%

                 Gen Xers        6% 10%                         53%                     13%       18%          8%    13%                59%                         9% 11%

          Baby boomers                  10%                     57%                      15%       14%          12%                   66%                             11%     8%

                                                                                                                                           Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                       11
SECTION 2

HOUSING
HOUSING KEY TAKEAWAYS

1      Rising prices are pushing rents and mortgage payments out of reach.
       Spending on housing dipped 3% in January as higher rent and mortgage payment amounts, combined
       with flagging incomes, spurred an uptick in missed or deferred payments.

2      Lower-income adults reported the sharpest increase in housing costs over
       the past year.
       Adults in households earning less than $50,000 per year were disproportionately impacted by rising
       housing costs. Many in this group are renters rather than owners, and therefore more likely to be
       exposed to frequent changes in market prices as lease terms expire.

3      Supply remains tight as unaffordability discourages sellers from trading up.
       Compared with the same time period in 2021, U.S. adults report plans to buy homes at a similar rate,
       but the share who are planning to sell their homes has dropped. The widened gap between demand
       and supply looks likely to continue asserting pressure on housing prices, while rising borrowing costs
       add to the financial burdens of homeownership.

                                                                                                                13
Monthly housing payment amounts fell slightly in January, even as prices rose
               Average monthly spending on housing vs. housing consumer price index (CPI), all U.S. adults                  • U.S. adults spent slightly less on housing in
                                                                                                                              January as elevated monthly price increases
                                                                                                                              led a higher share of household to miss rent
                 CPI - Owner's equivalent rent (housing CPI
                 equivalent, monthly percentage change)                       Monthly spending on rent                        and mortgage payments.
                 CPI - Rent of primary residence (renters' CPI                or mortgage payments
                 equivalent, monthly percentage change)                                                                     • Housing prices continued to climb, with the
                                                                                                                              consumer price index (CPI) rising 0.4 percent
                                                                 $1,400
      0.6%                                                                                                                    in January. The housing-equivalent CPI
                                                                 $1,200                                                       measure tends to lag home sale prices — it is
                                                                                                                              weighted toward in-place home residents
                                                                 $1,000
                                                                                                                              with steady monthly payment amounts rather
       0.4%
                                                                  $800                                                        than recent home purchasers, whose costs
                                                                                                                              more closely reflect recent market conditions.
                                                                  $600
      0.2%                                                                                                                  • While the labor market remains strong and
                                                                  $400
                                                                                                                              wages are increasing, omicron led to an
                                                                  $200                                                        uptick in lost pay in January. Weaker income
                                                                                                                              for the month was compounded by rising
      0.0%                                                          $0
                             1                   1                                                                            inflation, resulting in more households
                 ‘21               1
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                                                   De                 an‘   a      ay ‘ Jul ‘    ep‘    ov ‘ an ‘2            missing housing payments.
                                                                     J     M      M             S      N       J

                                                                                                              Sources: Morning Consult Economic Intelligence, U.S. Bureau of Labor Statistics

U.S. Spending Report | February 2022                                                                                                                                                            14
Gen Z and Gen X drove the decline in housing payments last month
      • Spending by Gen Z adults continues to                        Average monthly spending on housing,                      January 2022 housing share of
        fluctuate from month to month, with this                               by generation                                       wallet, by generation
        group persistently allocating a relatively
                                                               Gen Z adults   Millennials   Gen Xers        Baby boomers
        lower share of wallet to housing than other
        generations — possibly as a result of         $1,400
                                                                                                                                      31%                  36%
        roommates or parental assistance limiting
        their expenses.                               $1,300
                                                                                                                                 Gen Z adults           Millennials
      • Gen Xers reported a decline in housing
                                                      $1,200
        payment amounts in January, though
        compared with a year ago this group
                                                      $1,100
        registered higher cost growth than the                                                                                        36%                  38%
        other generations.
                                                      $1,000
      • Millennials and baby boomers said their
                                                                                                                                   Gen Xers          Baby boomers
        housing payment amounts increased in           $900
        January. For millennials, a strong uptick
        in moves compared with the prior month         $800
        likely contributed to higher rent and                  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
        mortgage amounts, since market prices                  ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22
        have risen compared to those paid by
        occupants already living in place.
                                                                                                                           Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                       15
Moves and missed payments increased as rising costs and an uptick in lost income made rents
         and mortgage obligations unaffordable for some adults
                             Share of respondents who said they moved,                                     Share of respondents who said they missed payments,
                                           by generation                                                                      all U.S. adults

                                              Dec '21           Jan '22                                                             Dec '21           Jan '22

                                                                                                               My household did not pay the rent
                                       6.6%                                                         Missed          or mortgage in full last month                     6.3%
                                                                                                   payment         even though we didn't receive
                             6.0%                                                                                    permission from our bank or                            7.3%
                                                                                                                                           landlord
                                                                                                                 Our landlord or bank allowed us
                                                                                                               to not pay the rent or mortgage in                       6.4%
                                                        4.4%                                    Forgiveness        full last month, and we will not
                                                                                                                  have to repay the difference in                          7.2%
                                                                                                                                         the future
                                                 3.4%
                                                                                                                 Our landlord or bank allowed us
                                                                                                               to not pay the rent or mortgage in
                                                                                                                                                                            7.3%
                2.6%                                                                            Forbearance
        2.2%                                                      2.3%                                         full last month, but we will have to
                                                                                                                repay the difference in the future                                8.7%
                                                                          1.9%

                                                                                                                  We received an eviction notice
                                                                                                                                                                4.5%
                                                                                  0.2% 0.2%         Eviction           from our bank or landlord
                                                                                                                                                                4.6%
      All U.S. adults       Gen Z adults          Millennials      Gen Xers      Baby boomers

                                                                                                                                                Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                            16
Housing costs climbed steadily for lower-income adults, while middle-income and higher-
      income groups paid less in January 2022 than they did in January 2021
                                                             Average monthly spending on housing, by income

                                  Less than $50,000                              $50,000-$99,999                                        $100,000 or more
      $1,000                                                 $1,600                                               $2,200

        $900                                                 $1,500                                                $2,100

        $800                                                 $1,400                                               $2,000

        $700                                                 $1,300                                                $1,900

        $600                                                 $1,200                                                $1,800
                      ‘21

                      ‘21

                     ‘22
                      ‘21

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                      ‘21

                      ‘21

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                      ‘21

                      ‘21

                      ‘2 1
                      ‘21

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                                                                             ‘21
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                                                                            ‘22
                                                                             ‘21

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                Feb

                May
                A pr

                                                                                                                             A pr
                Sep

                Nov

                                                                                                                            Sep

                                                                                                                            Nov
                Oct
                Jan

                Jun
                 Jul

                                                                                                                             Jan

                                                                                                                            Jun

                                                                                                                             Oct
                                                                                                                              Jul
                Aug

                                                                                                                            Aug
                Mar

                Dec

                                                                                                                            Feb
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                                                                                                                            Dec
                                                                                                                            May
                                                                       Oct
                                                                       Jan

                                                                      Jun
                                                                        Jul
                                                                      Aug
                                                                      Feb
                                                                      Mar

                                                                      Dec
                                                                      May
                                                                      A pr

                                                                      Sep

                                                                      Nov
                Jan

                                                                                                                            Jan
                                                                      Jan
      • Over the year, lower-income households (those earning less than $50,000          vulnerable to frequent price increases than homeowners living in place and
        per year) reported a clear upward trend in monthly housing costs, rising 16      paying off mortgages, who would only be exposed to rising market prices
        percent since January 2021. This group is disproportionately made up of          when they decide to move.
        renters, whose relatively short lease terms make them more likely to be

                                                                                                                                 Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                             17
Home price expectations for adults living in rural and urban areas climbed
      to their highest point in more than a year
      • The share of U.S. adults expecting housing price increases              Share of U.S. adults who expect housing prices to increase in the next 12 months,
        over the next 12 months fell slightly as fewer adults living in                                       by community type
        suburban areas said they anticipated rising home values.
                                                                                      All U.S. adults         Rural         Suburban       Urban
        Compared with a year ago, however, price expectations
        have risen 17 percentage points for all U.S. adults.
                                                                                                                                          The share of urban adults expecting
      • For urban and rural adults, price expectations continued                                                                           price increases has climbed to 55%
                                                                          70%
        to climb in January. Since a year ago, the share of adults
        in urban or rural communities expecting price increases           60%
        rose 22 points, compared with a 12-point increase for
                                                                          50%
        suburban adults.
                                                                          40%
      • Earlier in the pandemic, suburban areas benefited from
        households fleeing cities in search of more space at              30%
        affordable prices. Now, relatively softer price expectations
                                                                          20%
        for suburban adults may indicate that this trend is slowly
        reversing: Cities are recovering from pandemic slowdowns          10%
        and suburban homes are becoming less affordable,
                                                                          0%
        recalibrating demand back toward urban areas.
                                                                                Jan    Feb    Mar       Apr   May     Jun     Jul   Aug     Sep    Oct    Nov   Dec    Jan
                                                                                ‘21    ‘21    ‘21       ‘21   ‘21     ‘21     ‘21   ‘21     ‘21    ‘21    ‘21   ‘21    ‘22
      Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                            18
More adults see homebuying as a poor investment, despite expectations for rising prices
        Share of U.S. adults who said buying a home in their ZIP code is a very bad or somewhat bad investment                    • Elevated price expectations should
                                                                                                                                    indicate that consumers view real estate
                                                                                                                                    as a promising investment.
       11%
                                                                                                                                  • However, the share of U.S. adults who
      10%                                                                                                                           said they view home purchasing in their
                                                                                                                                    neighborhood as a somewhat or very
        9%                                                                                                                          bad investment has steadily climbed over
                                                                                                                                    the past year, even as price expectations
        8%                                                                                                                          ticked higher during that time.

        7%                                                                                                                        • Recent pessimism could be the result of
                                                                                                                                    rising interest rates, as some consumers
        6%                                                                                                                          may feel they missed the boat for
                                                                                                                                    affordable loans.
        5%
                                                                                                                                  • Others may simply view current prices as
        4%                                                                                                                          prohibitively expensive, crowding out
                 21         21       r ‘2
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                                                                                                                                    their ability to afford other expenses.
             J          F          M         A       M         J                A       S         O       N      D      Ja

                                                                                                                                          Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                      19
Supply continues to tighten as planned sellers retreat from the housing market
      • The share of adults planning to sell their homes                  Share of U.S. adults planning to buy or sell a home in the next 12 months
        over the next 12 months declined to 9 percent in
        January, down from 11 percent during the same
        period in 2021. The share of adults planning to                                                   Sell         Buy
        buy homes was 14 percent, indicating that             25%
        demand will continue to outpace supply in the
        coming months, adding pressure to prices.             20%
      • Rising home prices appear to have done little to
        convince sellers to put properties on the market.
                                                              15%
        This may be because potential sellers don’t want
        to enter the fray with other buyers; leaving their
        current homes would mean they’d need to find          10%
        somewhere else to live — with rising interest rates
        adding to the cost burden.
                                                              5%
      • New construction may eventually help alleviate
        constricted supply. However, higher loan
                                                              0%
        servicing costs, supply chain bottlenecks on
                                                                    Jan     Feb    Mar    Apr    May    Jun      Jul     Aug    Sep      Oct      Nov      Dec       Jan
        materials and elevated wage growth are likely to            ‘21     ‘21    ‘21    ‘21    ‘21    ‘21      ‘21     ‘21    ‘21      ‘21      ‘21      ‘21       ‘22
        hinder the pace of completions.

                                                                                                                               Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                           20
Rising energy prices drove up utilities costs compared with January 2021
          Average monthly spending on utilities vs. utilities consumer price index (CPI),               Percentage change in average spending from
                                       all U.S. adults                                                    January 2021 to January 2022, by region

                  Energy services consumer price              Monthly spending on utilities
                  index
       240                                           $210                                                               9.8%                                      10.0%
       235
       230                                                                                           1.7%
                                                     $200                                                                                    3.6%
       225
       220                                                                                           West             Midwest             Northeast               South

        215                                          $190
                                                                                              • U.S. adults in all regions spent more on utilities in January than
        210                                                                                     they did during the same period in 2021 as rising energy prices
       205                                                                                      drove up heating costs.
                                                     $180
       200                                                                                    • The Midwest and South reported the largest increases in
        195                                                                                     spending compared with a year ago as most of the country saw
                                                                                                unusually cold weather. The West, meanwhile, enjoyed relatively
        190                                          $170
                                                                                                mild weather — with California experiencing warmer than
                21   21   21    21   21   21    2
             n ‘ ar ‘ ay ‘ Jul ‘ ep ‘ ov ‘ an ‘2

                                                                 2
                                                                  1

                                                         Ja 1
                                                         Se 1
                                                         M 1

                                                         M 1

                                                         No 1
                                                               ‘2

                                                               ‘2
                                                                2
                                                               ‘2

                                                               ‘2

                                                               ‘2
                                                                                                average temperatures.

                                                              ‘2
            a
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           J     M
                                                           ay

                                                            v
                                                        n

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                                                            p

                      M          S    N    J
                                                          Ju

                                                           n
                                                      Ja

                                                                                                          Source: Morning Consult Economic Intelligence, Bureau of Labor Statistics

U.S. Spending Report | February 2022                                                                                                                                                  21
SECTION 3

GROCERIES &
RESTAURANTS
GROCERIES & RESTAURANTS KEY TAKEAWAYS

1      Elevated price growth is challenging U.S. adults’ ability to afford groceries.
       Consumers spent slightly more on groceries in January compared with December as prices continued to climb,
       but elevated costs are increasingly taking a toll on consumers’ confidence in their ability to afford monthly food
       costs. Price expectations continue to trend higher as supply chain disruptions persist for grocery items.

2      Omicron appeared to do little to discourage foot traffic in grocery stores.
       Even as omicron case counts surged to unprecedented levels in many parts of the country, in-person grocery
       shopping was largely unaffected by mounting health risks. Consumers visited stores more frequently than
       during the previous month and ordered groceries online less often than in December.

3      Restaurant spending remains weak as cost challenges spur substitution effects.
       As inflation concerns prompt consumers to be more aware of prices, U.S. adults are cutting back on restaurant
       spending, diverting those savings to grocery purchases instead. The share of total food spending allocated to
       restaurants hit its lowest point in the past year in January.

                                                                                                                            23
Grocery spending increased from December as persistent shortages pushed up food costs
                Average monthly spending on groceries vs. food consumer price index (CPI), all U.S. adults              • Grocery spending in January increased to its
                                                                                                                          highest level since August, even as
                     Food at home consumer price index                     Monthly spending on groceries                  consumers expressed increased trepidation
      280                                                                                                                 about their ability to afford grocery bills.
                                                              $500
                                                                                                                        • Prices for groceries have risen sharply since
                                                                                                                          January 2021 amid supply chain disruptions,
      270                                                                                                                 with the CPI for food consumed at home up
                                                              $450                                                        7.4 percent year over year. While supply
                                                                                                                          bottlenecks for some goods appeared to
      260                                                                                                                 ease last month, the severity of shortages for
                                                                                                                          grocery items worsened.
                                                              $400
      250                                                                                                               • As multiple categories face rising prices,
                                                                                                                          groceries remain an essential staple. Rather
                                                                                                                          than cut back on grocery spending, budget-
      240                                                     $350                                                        constrained households are more likely to
                                                                     21       1     1     1     1     1
            n ‘21   r ‘21 y ‘21   l ‘21 p ‘21 v ‘21     ‘22        n‘     r ‘2 ay ‘2 ul ‘2 ep ‘2 ov ‘2 n ‘2
                                                                                                           2              reduce spending on discretionary categories
                   a             u                    n           a      a
          Ja      M      Ma     J      Se    No     Ja           J      M       M     J     S     N     Ja                such as restaurants or travel.

                                                                                                               Source: Morning Consult Economic Intelligence, Bureau of Labor Statistics

U.S. Spending Report | February 2022                                                                                                                                                       24
The Midwest trails most other regions in grocery spending levels and growth
                                                 Average monthly spending on groceries, by region                                                           Monthly percentage change
                                                                                                                                                            between January 2021 and
                                                                                                                                                             January 2022, by region
                                                         West            Midwest             Northeast        South
      $490

       $470                                                                                                                                                           West       7%

      $450
                                                                                                                                                                  Midwest         1%

      $430
                                                                                                                                                                Northeast        1%
       $410

                                                                                                                                                                     South          11%
      $390

       $370
                    ‘21        ‘21       r ‘2
                                             1         ‘21     y‘
                                                                    21       ‘21     l ‘2
                                                                                         1         ‘21       ‘21     t ‘2
                                                                                                                         1       ‘21       ‘21       22
                  n          b          a          Ap
                                                     r                     n        u            g         p        c          v         c         n‘
                Ja         Fe          M                     Ma          Ju        J           Au        Se        O         No        De        Ja

                                                                                                                                                          Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                                      25
Compared with a year ago, nonparents reported a larger increase in grocery spending than
      adults with children under 18
                                       Average monthly spending on groceries, by parental status                      • Parents and nonparents spent more on
                                                                                                                        groceries in the final month of the year than
                                  Parent (children under 18)                              Nonparent                     they did in January 2021, but the increase
       $600                                                                                                             was larger for adults without children.

                                                                                                       ▲ 7.4% since   • The expiration of the child tax credit
       $500
                                                       ▲ 2.4% since                                   January 2021      payments may be forcing some parents to
                                                      January 2021
       $400                                                                                                             tighten the purse strings on grocery
                                                                                                                        budgets. In January, many parents did not
       $300                                                                                                             receive a mid-month payment for the first
                                                                                                                        time since June 2021.
       $200
                                                                                                                      • School closures and reopenings in the wake
       $100                                                                                                             of omicron also could be influencing
                                                                                                                        parents’ monthly grocery bills: In the fall,
          $0
                                                                                                                        prior to the onset of omicron, parents spent
                   ‘21

                   ‘21
                   ‘21

                   ‘21

                   ‘21
                   ‘21
                   ‘21

                   ‘21
                   ‘21

                   ‘21
                   ‘21

                  ‘22
                   ‘21

                                                                             ‘21

                                                                             ‘21
                                                                             ‘21
                                                                             ‘21

                                                                             ‘21
                                                                             ‘21

                                                                             ‘21
                                                                             ‘21

                                                                            ‘22
                                                                             ‘21
                                                                             ‘21

                                                                             ‘21
                                                                             ‘21
                                                                                                                        lower monthly amounts on groceries, but as
            Feb

             Apr
            Mar

            Jun

            Nov
             Jan

            Sep
             Oct
            May

              Jul
            Aug

            Dec

                                                                      Jun

                                                                      Nov
                                                                       Jan

                                                                      Sep
                                                                       Oct
                                                                      May

                                                                        Jul
                                                                      Aug

                                                                      Dec
                                                                      Feb

                                                                      Apr
                                                                      Mar
            Jan

                                                                      Jan
                                                                                                                        holidays and the spreading virus triggered
                                                                                                                        closures in December, spending jumped.

      Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                    26
Food insecurity soared higher across all income groups as wage incomes faltered in January

              Share of respondents who said they are not confident in their                                 Share of respondents who said they are not confident in their
                 ability to pay their monthly grocery bill, all U.S. adults                                     ability to pay their monthly grocery bills, by income

                                                                                                                                  Dec '21      Jan '22

                                                                           13.4% 13.7%          13.2%
                                                                   12.6%                                                                                 11.7%
                 11.8%
                                                     11.0% 10.7%                                          Under $50,000
                                       9.9%                                                                                                                                16.3%
         9.6%                                 9.3%
                                                                                         8.2%
                         7.7% 8.0%
                                                                                                                                    4.9%
                                                                                                        $50,000-$99,999
                                                                                                                                             8.0%

                                                                                                                           1.8%
                                                                                                        $100,000 or more
                                                                                                                                      5.7%
          Jan Feb Mar Apr May Jun                     Jul Aug Sep Oct Nov Dec Jan
          ‘21 ‘21 ‘21 ‘21 ‘21 ‘21                     ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22

                                                                                                                                              Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                          27
Food price expectations for those over age 45 reached series high
      • Eighty-six percent of adults ages 65 and older expect food                         Share of U.S. adults expecting food prices to
        prices to rise over the next 12 months, up from 66 percent                           increase in the next 12 months, by age
        in February 2021. People in this age group, many of whom
        are retired and living off fixed incomes, tend to worry more                All adults     18-34       35-44       45-64       65 and over
        about inflation than working adults, who can expect wages      100%
        to rise along with prices.                                     90%
                                                                       80%
      • Adults under 35 remain least likely to expect price
        increases. While the share in this group who anticipate        70%
        further food cost growth is 15 points higher than it was in    60%
        February, that change is smaller than the 20-point increase    50%
        registered by the oldest age bracket.
                                                                       40%
      • As persistent shortages hamper grocery availability and        30%
        affordability, adults overall are reporting heightened price
                                                                       20%
        expectations over the next 12 months. Even as omicron
                                                                        10%
        case counts begin to recede, labor shortages — and
        accompanying wage growth, which is driving up production        0%
        and delivery costs — present further challenges to slowing

                                                                                                                    21
                                                                                             21

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                                                                                               1
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                                                                                                                     2
                                                                                              1

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                                                                                                                   ‘2

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        down the rise of food prices.

                                                                                        Ap

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                                                                                                            No
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      Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                 28
Online grocery orders remain fairly stable despite omicron surge
                Average monthly visits to grocery stores,                                Average monthly online grocery orders,                    • U.S. consumers showed little sign
                           all U.S. adults                                                          all U.S. adults                                  of adjusting grocery shopping
                                                                                                                                                     behavior as a result of the
                                                         ▲ 0.1 since                                                         ▼ 0.1 since             omicron surge.
                                                       January 2021                                                        January 2021
                                                                                                                                                   • Even as case counts worsened
                              6.2                6.2 6.1
            5.8 5.9 5.9                6.0 5.8                                                                                                       from December to January, adults
      5.6                                                  5.7 5.8 5.6 5.7
                                                                                                                                                     reported an increase in shopping
                                                                                                                                                     in person and a slight decline in
                                                                                                                                                     online grocery orders.

                                                                                                                                                   • Affordability challenges could be a
                                                                                         2.4                                                         contributor: Delivery fees on top of
                                                                                   2.2         2.1 2.2                         2.0 2.1 1.9
                                                                             1.9                         1.9 1.9
                                                                                                                   1.7   1.9                 1.8     already inflated grocery bills may
                                                                                                                                                     have motivated more consumers
                                                                                                                                                     to sacrifice convenience for the
                                                                                                                                                     sake of cost savings.
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       ‘2

       ‘2

       ‘2
       ‘2

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                                                                                                                                                     Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                                 29
Restaurant spending grew less than inflation over the past year
                                         Average monthly spending on restaurants, all U.S. adults                                               • Stagnating restaurant spending offer yet
                                                                                                                                                  another sign of increasingly cost-
                                                                                                                                                  conscious consumers.
                                                                                                                       ▲ 1.6% since
                                                      $107                                                            January 2021              • Elevated price growth for ingredients and
                                                                                                                                                  worker wages is driving up menu prices.

                                   $102                                                                                                         • As average incomes fell in January and
                                             $101                                      $101                                                       costs for staples such as housing, car
                                                                            $100
                                                                                                           $99                                    payments and groceries are increasingly
                        $98
                                                                   $97                                                                            competing for space in budgets, it is
                                                                                                 $96                           $96
                                                                                                                     $95                 $95      becoming harder for some households to
            $94                                                                                                                                   justify dining out.

                                                                                                                                                • Even if food costs come down, tight
                                                                                                                                                  worker supply is unlikely to yield to
                                                                                                                                                  slowing wage growth in the near term,
                                                                                                                                                  asserting ongoing cost challenges for
            ‘21        ‘21           1          1          21       ‘21         1       ‘21       ‘21         1       ‘21       ‘21
          n          b          ar ‘2       r ‘2      y‘          n        ul ‘2      g         p        ct ‘2      v         c         n ‘22     consumers visiting restaurants.
        Ja                                 p         a          Ju                                                No        De
                   Fe          M          A         M                     J         Au        Se        O                             Ja

                                                                                                                                                         Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                                     30
High-income earners spent less at restaurants in January than during the same month in 2021
                                                       Average monthly spending on restaurants/takeout, by income

                                  Less than $50,000                                $50,000-$99,999                                            $100,000 or more
      $100                                                     $130                                                    $160

        $90                                                    $120                                                    $150

        $80                                                    $110                                                    $140

        $70                                                   $100                                                     $130
                                                                            Middle-income adults were the only
                                                                            group to report a meaningful year-over-
                                                                            year increase in spending
        $60                                                    $90                                                     $120

                                                                        1

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      • Adults earning $50,000 or more per year slightly increased restaurant spending from December to January, even as the spread of omicron added health
        risks to activities like dining out. For those earning less than $50,000 per year, restaurant expenditures have trended gradually lower since peaking in May
        2021. As costs per restaurant meal increase, lower-earning adults are less able to absorb the added costs.

                                                                                                                                     Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                 31
Dining out frequency fell slightly since last month, but remains elevated year over
      year, despite omicron risk
                     Average monthly visits to restaurants,                                    Average monthly takeout/delivery orders,                                     • The frequency of restaurant
                               all U.S. adults                                                             all U.S. adults                                                    purchases per month — including
                                                                                                                                                                              dining out, takeout and delivery —
                                                                                                                                                                              declined from December to January.
                                                           ▲ 0.5 since                                                                           ▼ 0.1 since
                                                         January 2021                                        3.7
                                                                                                                                               January 2021
                                                                                                                                                                            • Higher prices were more likely than
                                                                                                 3.4
                                                                                         3.3           3.3          3.3 3.3
                                                                                                                                           3.2          3.2 3.1               omicron to be the culprit behind the
                                   3.1                                          3.2                                                                                   3.1
                                                                                                                                     3.1         3.0
                       2.8                2.8 2.9 2.9                                                                                                                         decline in restaurant visits.
               2.7 2.8                                  2.7 2.7 2.8 2.8 2.7
                                                                                                                                                                            • Despite record-high daily cases,
       2.2
                                                                                                                                                                              consumers didn't view the risk as
                                                                                                                                                                              being as acute as it was last year.
                                                                                                                                                                              Compared with a year ago,
                                                                                                                                                                              in-person dining occurred much
                                                                                                                                                                              more frequently, whereas carry-out
                                                                                                                                                                              and delivery orders — viewed by
                                                                                                                                                                              many as lower risk with regard to
       1

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                                                                                                                                                                     2
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                                                                                                                                                                       ‘2
                 ‘

                                                                                                                                           ‘
                                                                                           ‘

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                                                                                                                                                                              the virus — fell.
    Jan

                                        Jun

                                           Oct
                                           Jul
                                          Aug
             Feb

                     Mar

                                          Dec
                                  May
                           A pr

                                          Sep

                                          Nov

                                                                                                     A pr

                                                                                                                                       Sep

                                                                                                                                                     Nov
                                                                              Jan

                                                                                                                  Jun

                                                                                                                                               Oct
                                                                                                                           Jul
                                                                                                                                 Aug
                                                                                       Feb

                                                                                               Mar

                                                                                                                                                           Dec
                                                                                                            May
                                          Jan

                                                                                                                                                                   Jan
      Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                                                 32
As household expenses climbed, adults allocated more food spending
      to groceries rather than restaurants
                                   Reported average monthly spending on food,                                 Restaurants’ share of total food spending per month,
                                                 all U.S. adults                                                                 all U.S. adults

                                               Groceries         Restaurants
                                                                                                                             19.4%
                     $552 $539 $553                                                                            18.7%                   18.7% 18.5% 18.8%
                $527                $533 $533 $546 $535 $528                         $519   $530 $537
       $510                                                                                               18.4%             18.8%                                     18.1%
                                                                                                                    18.4%                                    18.3%
                                                                                                                                    18.3%
                                                                                                                                                    18.0%
                                                                                                                                                                          17.8%

                                                                                                         Ju 1
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                                                                                                        N
                                                                                                        • Steeper costs are triggering substitution effects, with U.S.
                                                                                                          adults who are struggling to cover monthly food expenses
        Jan      Feb      Mar          Apr   May   Jun     Jul    Aug   Sep    Oct   Nov    Dec   Jan     reallocating a higher share of spending to groceries rather
        ‘21      ‘21      ‘21          ‘21   ‘21   ‘21     ‘21    ‘21   ‘21    ‘21   ‘21    ‘21   ‘22     than splurging on dining out.

                                                                                                                                      Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                  33
SECTION 4

TRANSPORTATION
TRANSPORTATION KEY TAKEAWAYS

1      Vehicle ownership costs keep climbing amid unwavering demand.
       The combined average monthly costs of auto payments, insurance and gas spending increased 15
       percent over the past year, but consumers continue to prioritize vehicle ownership as a preferred
       mode of transportation.

2      Consumers are losing confidence in their ability to keep up with auto payments.
       Higher prices for new and used vehicles, along with rising borrowing costs, have driven up the share of adults
       who said they lack confidence in their ability to afford monthly payments. An uptick in lost income and troubled
       equity markets during January further contributed to financial vulnerability.

3      Public transportation spending recovery has been muted by omicron.
       Despite increasing costs associated with vehicle ownership, consumers are not yet turning to public
       transit as an alternative mode of transportation. Spending on buses, taxis and metro rides has fallen
       since a year ago, partially exacerbated by the omicron surge’s delaying a return to office commutes.

                                                                                                                          35
Car ownership rates remain elevated, with growth driven by Gen Z drivers
                                                  Share of U.S. adults reporting that their household owns a car, truck or SUV, by generation

                                                 All U.S. adults       Gen Z adults           Millennials         Gen Xers        Baby boomers
         95%

         90%

         85%

         80%

         75%

         70%
                                                                                                                                                      Gen Z car ownership has
         65%                                                                                                                                          increased 15 points since
                                                                                                                                                                 January 2021
         60%

         55%
                     Jan ‘21           Feb ‘21    Mar ‘21    Apr ‘21    May ‘21     Jun ‘21     Jul ‘21     Aug ‘21   Sep ‘21    Oct ‘21    Nov ‘21        Dec ‘21       Jan ‘22

                                                                                                                                           Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                       36
Car ownership costs and driving costs increased in January
                         Average monthly spending on vehicle-related categories, all U.S. adults                          • Average monthly payment amounts for auto leases
                                                                                                                            and loans, motor vehicle insurance costs and gas
                                                                                                                            expenditures all increased from December to
                                           Auto payments       Car insurance          Gas                   Total: $386     January as U.S. households continued to prioritize
                                                                                                                            driving to meet their mobility needs amid
                                                                     $119                                                   widespread price increases.
                               $114             $115          $117
                                                       $115                    $110           $122    $119     $121
                    $101                $111                                           $120
           $91                                                                                                            • Cars and trucks remain supply constrained: The
                                                                                                                            lingering chip shortage is stemming the influx of new
                                                                                                                            vehicles, while used vehicles are also becoming
                               $117            $122           $118   $120
                     $111               $112           $117                    $114           $113    $114     $117         harder to come by.
          $105                                                                         $114

                                                                                                                          • Gas spending rebounded only slightly from
                                                                                                                            December as the anticipated wave of commuters
                               $160            $157           $154   $163                                                   returning to offices after the holidays was
          $140      $142                $145           $149                 $149       $137   $142    $142     $148
                                                                                                                            undermined by omicron.

                                                                                                                          • Car insurance spending increased to its highest
                                                                                                                            level since August as vehicle ownership rates
                                              1

                                                                 21
                                            21

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                                                                   1

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                                             1
                     1

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                                                                                                                            among younger adults — who tend to pay higher
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                                                                                                                            premiums — increased.
      Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                37
Gap between used and new vehicle purchases widened to a series high in January
      despite diminished price premium for new cars
                  Share of U.S. adults whose households purchased cars or trucks in the past 12 months       • Consumers’ appetite for vehicle purchases
                                                                                                               appears undeterred by climbing prices, but cost
                                                                                                               concerns likely contributed to a larger share of
                                       New car and truck purchases   Used car and truck purchases
                                                                                                               adults purchasing used vehicles rather than new
      18%                                                                                                      ones — despite a narrowing price gap between
      16%                                                                                                      the two classes of vehicles.
      14%
                                                                                                             • New vehicle prices have risen 12 percent year
      12%                                                                                                      over year, whereas used vehicle prices soared 41
      10%                                                                                                      percent during that time. However, nearly twice
       8%                                                                                                      as many adults reported purchasing a used
       6%                                                                                                      vehicle in the past 12 months as reported buying
        4%                                                                                                     a new one.

       2%                                                                                                    • The gap in purchasing intentions between new
       0%                                                                                                      and used vehicles is much smaller — but that has
                                                                                                               been true for most of 2021, and so far, plans for
                                                   1

                                                                                           1
                                                                       21
                                                 21

                                                                                           1
                                                                         1

                                                                                          1
                 1

                                       21

                                                                        1
                                                  1
                            1

                                                                                          2
                                                ‘2

                                                                                        ‘2

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                                                                      ‘2
               ‘2

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                                                ‘2
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                                                                                                               used vehicle purchases have converted at a
           Ja

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                                                                 Se
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                                                                                                               higher rate than those for new vehicles.

                                                                                                         Source: Morning Consult Economic Intelligence, Bureau of Labor Statistics

U.S. Spending Report | February 2022                                                                                                                                                 38
The share of adults planning to purchase new and used vehicles jumped even as prices
      continued to climb
                      Share of U.S. adults intending to purchase cars, trucks                   Vehicle consumer price index (CPI)
                                  or SUVs in the next 12 months

                                       New vehicle   Used vehicle                        New cars and trucks CPI       Used cars and trucks CPI

      29%                                                                       240

       27%                                                                      220

      25%                                                                       200

      23%                                                                       180

       21%                                                                      160

       19%                                                                      140

       17%                                                                      120

       15%                                                                      100
                Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan                   Jan Feb Mar Apr May Jun      Jul Aug Sep Oct Nov Dec Jan
                ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22                   ‘21 ‘21 ‘21 ‘21 ‘21 ‘21      ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22

                                                                                                                     Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                 39
Adults of all ages reported lower confidence in their ability to make car payments as multiple
      categories grew more expensive and competed for space in monthly budgets
       Share of respondents who said they are not confident in their ability to                     Share of respondents who said they are not confident in their ability
                    make monthly auto payments, all U.S. adults                                               to make monthly auto payments, by generation

                                                                                                                                Dec '21        Jan '22
                                                                                            12.4%

                                                                             10.3%                                                      8.4%
               9.4%                                                                                  Gen Z adults
       9.0%                    8.9%                                   9.0%
                       8.5%            8.4% 8.8%               8.6%                                                                                      13.3%
                                                   7.7% 8.0%                         8.0%
                                                                                                                                                          13.7%
                                                                                                       Millennials
                                                                                                                                                                       17.4%

                                                                                                                                          9.4%
                                                                                                        Gen Xers
                                                                                                                                                                  15.9%

                                                                                                                     1.9%
         Jan Feb Mar Apr May Jun                   Jul Aug Sep Oct Nov Dec Jan                      Baby boomers
                                                                                                                                 4.4%
         ‘21 ‘21 ‘21 ‘21 ‘21 ‘21                   ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22

                                                                                                                                          Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                      40
Gas spending increased slightly as prices began to stabilize
                                                           Monthly percentage change in spending and prices, all U.S. adults

                                                                      Average monthly gas expenditure       Gasoline CPI
       15%

       10%

        5%

        0%

        -5%

      -10%
                   Feb ‘21             Mar ‘21   Apr ‘21    May ‘21        Jun ‘21     Jul ‘21    Aug ‘21    Sep ‘21       Oct ‘21          Nov ‘21          Dec ‘21          Jan ‘22

                                                                                                                   Source: Morning Consult Economic Intelligence, Bureau of Labor Statistics

U.S. Spending Report | February 2022                                                                                                                                                           41
Public transport and gas spending recovered slowly from holiday dips as omicron
      weighed down commuting volumes
           Percentage change in average spending on transportation categories,                  Daily change in requests for directions in the United States by
                                     all U.S. adults                                                     transportation type, 7-day moving average

                             Since December 2021         Since January 2021                                             Driving             Transit
                                                                                          175
                                                                                          165
                                                                                                                                               January average:
                                                                                          155
                                                                33%                                                                                 137.7
                                                                                          145
                                                                                                    December average:                                                             -15.6
                                                                                          135
                                                                                                         153.3
                                                                                          125
                                                                                          115
                                                                                                                                               January average:
                                                                                         105
                         11%              4%                                                                                                        88.6
              3%                                         2%                               95                                                                                      -12.4
                                                6%                      1%                          December average:
                                                                                          85
                                                                                                         109.9
                                                                                          75
                                                                              -8%

                                                                                                15 2

                                                                                               25 22
                                                                                                  6 1

                                                                                                  11 1

                                                                                                 16 1

                                                                                                 21 1

                                                                                               26 21

                                                                                                 31 1

                                                                                                10 2

                                                                                               20 2

                                                                                               30 2
                                                                                                        22
                                                                                                        21
                                                                                                         2

                                                                                                        2

                                                                                                        2

                                                                                                        2

                                                                                                        2

                                                                                                        2
                   Car                  Auto loans and        Gas         Public

                                                                                                        2

                                                                                                        2

                                                                                                       2
                                                                                           Ja 20
                                                                                           De 20

                                                                                           De 20

                                                                                          De 20

                                                                                          De 20

                                                                                                     20

                                                                                          De 20

                                                                                          Ja 20

                                                                                                     20

                                                                                                     20

                                                                                                     20
                                                                                          Ja 20

                                                                                                     20
                insurance              lease payments                 transportation

                                                                                                   1

                                                                                                 5
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                                                                                                             Sources: Morning Consult Economic Intelligence, Apple Maps Mobility Trends

U.S. Spending Report | February 2022                                                                                                                                                      42
Urban adults increased public transportation spending in late 2021, but pared
      back slightly as omicron spread
                                                         Average monthly spending on public transportation, by community type

                                                                           Rural         Suburban      Urban
         $120

         $100

          $80

          $60

          $40

          $20

            $0
                      Jan-21           Feb-21   Mar-21     Apr-21    May-21     Jun-21      Jul-21   Aug-21     Sep-21     Oct-21    Nov-21         Dec-21        Jan-22

                                                                                                                                    Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                43
SECTION 5

HEALTH CARE
HEALTH CARE KEY TAKEAWAYS

1      Health care spending increased slightly as omicron cases spiked.
       Over the past year, health care spending has trended lower. As omicron prompted skyrocketing case
       counts across the country in January, consumers reported a higher rate of serious illnesses — but only a
       small increase in hospital stays, and health care spending increased only slightly from the prior month.

2      The share of adults reporting medical debt increased in January.
       While out-of-pocket costs changed little during the omicron surge — likely helped by higher insured
       rates — the share of adults with medical debt increased. Going forward households paying off medical
       debt will have an added cost burden on top of rising inflation, potentially restricting spending.

3      The share of uninsured adults fell in the past year, but inequalities persist
       across demographic groups.
       Since January 2021, the share of adults who said they don’t have health care coverage dropped.
       Most of the decline was driven by adults in households earning less than $50,000 per year, a group
       that has reported higher employment, potentially including jobs with health care coverage.

                                                                                                                  45
Compared with a year ago, out-of-pocket health care spending has fallen, but insurance costs
      crept slightly higher
                           Average monthly spending on health care and insurance, U.S. adults                            • Total health care costs, including monthly insurance
                                                                                                                           premiums and out-of-pocket health-related
                                               Health care         Health insurance                                        spending, have trended lower since January 2021.
                                                                                                                           Muted health care costs have helped leave space in
                                                                                                                           budgets for other spending categories.

                                                                                                                         • The share of adults overall who said they are
                                                                                                                           covered by health insurance increased over the
                                 $165            $153                                                                      past year, likely contributing to lower out-of-pocket
                      $158              $152            $148     $147                                                      spending on medical needs.
            $140                                                         $143    $136    $133     $142            $142
                                                                                                          $141
                                                                                                                         • Even as omicron drove case counts to
                                                                                                                           unprecedented highs in January, health care
                                                                                                                           spending increased only slightly from the previous
            $80        $89       $94    $89       $96   $86      $85                      $80                              month. Vaccines, boosters and the latest variant’s
                                                                         $78      $77             $78      $71     $74
                                                                                                                           relatively milder symptoms resulted in a lower
                                                                                                                           hospitalization rate compared with prior surges.

          n ‘21   b ‘21   r ‘21   r ‘21   y ‘21   n ‘21          l ‘2
                                                                     1
                                                                         g ‘21   p ‘21   t ‘21   v ‘21   c ‘21     ‘22     While U.S. adults reported a jump in serious
                                                                u                       c                        n
        Ja      Fe      Ma      Ap      Ma      Ju             J       Au      Se      O       No      De      Ja          illnesses in January, the share who spent four or
                                                                                                                           more days in hospitals remained muted.
      Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                               46
Baby boomers and Gen Z reported rising health insurance costs for a fourth consecutive
      month
                                       Average monthly spending on health insurance, by generation                       Monthly percentage change
                                                                                                                        between December 2021 and
                                                                                                                        January 2022, by generation
                                         Gen Z         Millennials     Gen X        Baby boomers
      $200
       $180
                                                                                                                                  Gen Z                14%
       $160
       $140                                                                                                                 Millennials -5%
       $120
       $100                                                                                                                      Gen X        -2%

        $80
                                                                                                                       Baby boomers                      5%
        $60
        $40
        $20
          $0
                    Jan        Feb     Mar       Apr   May     Jun    Jul    Aug     Sep     Oct     Nov   Dec   Jan
                    ‘21        ‘21     ‘21       ‘21   ‘21     ‘21    ‘21    ‘21     ‘21     ‘21     ‘21   ‘21   ‘22

                                                                                                                       Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                   47
The share of adults reporting medical debt surged in January as omicron prompted
      higher utilization of health care services
                                                Share of adults with medical debt and monthly spending on health care categories, U.S. adults

                                       Share of households with medical debt                                        Monthly spending on health care categories

       22%                                                                                        $290

       21%                                                                                        $270

       20%                                                                                        $250

       19%                                                                                        $230

       18%                                                                                        $210

       17%                                                                                        $190

       16%                                                                                        $170

       15%                                                                                        $150
                  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan                                    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
                  ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22                                    ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22

                                                                                                                                          Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                      48
Out-of-pocket spending moved little, despite a jump in hospital visits and serious illness in
      January as omicron cases surged higher
                                           Share of U.S. adults who said any of the following happened to them, and health care spending:

              Unexpected medical                Fell seriously ill       Spent 4 or more                                          Health care spending
              bills or health care costs                                 days in the hospital
       15%                                                                                         115

       10%                                                                                         90

        5%                                                                                         65
                                           The share who said they fell seriously ill hit its
                                                highest point in the past year in January
        0%                                                                                         40

              n ‘21 b ‘21 r ‘21 r ‘21 y ‘21 n ‘21 l ‘21 g ‘21 p ‘21 t ‘21 v ‘21 c ‘21 ‘22              n ‘21 b ‘21 r ‘21 r ‘21 y ‘21 n ‘21 l ‘21 g ‘21 p ‘21 t ‘21 v ‘21 c ‘21 ‘22
            Ja     Fe    Ma Ap Ma          Ju    Ju Au       Se    Oc No De Jan                      Ja     Fe    Ma Ap Ma          Ju    Ju Au       Se    Oc No De Jan

      • Monthly reported spending on health care,                      • Higher insured rates compared with a year ago        • Rather than driving up health spending in
        excluding insurance, ticked up only slightly                     likely helped keep out-of-pocket costs in check,       January, omicron’s greater cost appears to have
        January, despite a sharp increase in the share of                while the balance of costs associated with             been in lost wage income as workers stayed
        adults who said they fell seriously ill as omicron               elevated sick rates may have contributed to            home, as well as an increase in debt that will be
        cases soared across the country.                                 rising medical debt.                                   paid off over time.

                                                                                                                                               Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                           49
Uninsured rates have fallen across all income levels and ethnicities, but disparities persist
                                       Share of U.S. adults who said they did not have health insurance coverage in January 2021 and January 2022

                                                                                                                                    28%

                                                        23%
                                                                                                                                                     20%

                      16%                                                                                                                 15%
                                                               15%
                                                                                                                    12%
                                11%
                                                                                                                          10%                                  9%
                                                                        7%            4%
                                                                              6%
                                                                                             3%
                     All U.S. adults                     Less than      $50,000-      $100,000 or                     White          Hispanic           Black
                                                         $50,000        $99,999          more                     (non-Hispanic)                    (non-Hispanic)

                                                                         Income                                                    Race/Ethnicity

                                                                                                                                       Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                   50
SECTION 5

HOME FURNISHINGS
HOME FURNISHINGS KEY TAKEAWAYS

1      Furniture spending slumped lower in January.
       Furniture spending fell in January as adults living in urban areas — who tend to spend more than
       suburban or rural adults on home furnishings — cut back.

2      Gen Z adults continue to move homes most often.
       Gen Z adults accounted for more home moves in January than older adults. Home moving tends to
       drive furniture demand — however, younger adults are more likely to have lower incomes (and less
       purchasing power) than adults of other generations.

3      Purchasing intentions for furniture and home improvement remains stable,
       despite elevated price expectations.
       The share of adults planning to purchase home furnishings or home repairs or improvements over the
       next year was higher than during the same time in 2021, even though tight supply has led to higher
       prices for home goods and services, while the share of consumers expecting further price growth has
       risen steadily over the past 12 months.

                                                                                                             52
Spending on home furnishings was muted in January, despite an increase in moves
                                                 Average monthly spending on home furnishings, all U.S. adults

                        $90             $90

                                                                                                        $87

                                                                                      $84
                                                  $82
                                                                    $80
                                                                                                                  $79
                                                                                                                                          $78

                      Jun ‘21          Jul ‘21   Aug ‘21           Sep ‘21           Oct ‘21          Nov ‘21    Dec ‘21                Jan ‘22

                                                                                                                   Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                               53
Adults — especially Gen Z — moved more frequently in January than in the
      same month a year ago
                          Share of adults who moved in the past month, by generation                      • The share of adults who said they moved homes last
                                                                                                            month has trended higher over the past year, mostly
                             Gen Z adults             Millennials   Gen Xers   Baby boomers                 driven by increased mobility among Gen Zers.

                                                                                                          • Since moving homes often serves as an impetus to
       10%
                                                                                                            purchase home furnishings, frequent moves are an
        9%
                                                                                                            indicator of demand. Despite elevated price
        8%
                                                                                                            expectations for furniture, purchasing intentions for
        7%                                                                                                  home furnishings and renovations increased
        6%                                                                                                  compared with January 2021.
        5%
        4%                                                                                                • Gen Zers tend to move most often, and report
                                                                                                            generally lower concern over inflation — so price
        3%
                                                                                                            growth is less likely to weigh on sentiment for this
        2%
                                                                                                            group. However, the youngest adults also report
         1%
                                                                                                            lower household incomes on average compared with
        0%
                                                                                                            other generations, limiting their purchasing capacity
                n ‘21 b ‘21   r ‘21   r ‘21 y ‘21 n ‘21   l ‘21 g ‘21 p ‘21   t ‘21 v ‘21 c ‘21     ‘22     for home goods and furniture.
              Ja      e      a      Ap      a    Ju     Ju      u     e     Oc      o     e      an
                     F      M              M                   A     S             N     D      J

      Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                54
While urban adults tend to spend higher amounts on furniture, they pared back
      purchases in January
                                 Average monthly spending on home furnishings, by community type                        Monthly percentage change between
                                                                                                                         December 2021 and January 2022,
                                                                                                                                by community type
                                                     Urban       Suburban         Rural
      $140

      $120
                                                                                                                                 Urban       -14%
      $100

       $80                                                                                                                  Suburban                   5%

       $60
                                                                                                                                  Rural                  10%
        $40

       $20

         $0
                    Jun ‘21            Jul ‘21   Aug ‘21     Sep ‘21    Oct ‘21           Nov ‘21   Dec ‘21   Jan ‘22

                                                                                                                          Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                      55
Rural and middle-income adults tend to allocate a higher share of furniture purchases to home
      improvement supplies, while high-income and urban adults spend more on decorative items
               Average monthly spending on home furnishing subcategories,                  Spending on home furnishing subcategories,
                                      U.S. adults                                                       by demographic

            Other furniture, appliances or home                                            Rural
                                          goods                          13%
           Small home appliances like toasters,
                     coffee makers or blenders                           13%           Suburban

                       Bedding, linens and towels                        12%
                                                                                          Urban
        Indoor furniture like sofas, bed frames,
                      dressers, chairs or tables                        12%

          Large appliances like refrigerators,
                 kitchen stove, dishwasher, or                         12%
                                                                               $100,000 or more
        Materials, tools and supplies for home
                           repair or renovation                        11%
                                                                               $50,000-$99,000
                          Lamps or lighting fixtures             10%

                                        Rugs or carpets         9%             Less than $50,000

                                       Outdoor furniture      8%                                   0%         20%           40%           60%           80%          100%

                                                                                                    Source: Morning Consult Economic Intelligence, Bureau of Labor Statistics

U.S. Spending Report | February 2022                                                                                                                                            56
Purchasing intentions for furniture and home repairs remain slightly above their level in
      January 2021, despite higher costs for goods and services
                 Share of respondents who intend to purchase furniture in the                   Share of respondents who intend to purchase home repairs or
                                  next year, all U.S. adults                                             improvement in the next year, all U.S. adults

                                                    44%                                                                                                             43%
                                                                                                          41%         40%         41%
                          37%           38%
                                                                      36%         37%
                                                          40%                                 35%                                              35%           35%
                                                                                                                            38%     39%
         31%      37%                         37%                                                                                                     38%                   36%
                                  35%                                       35%         35%         35%
                                                                34%
                                                                                                                33%                                        ▲ 1% since
                                                                                                                                                        January 2021
                                                                        ▲ 4% since
                                                                      January 2021

           Jan Feb Mar Apr May Jun                  Jul Aug Sep Oct Nov Dec Jan               Jan Feb Mar Apr May Jun             Jul Aug Sep Oct Nov Dec Jan
           ‘21 ‘21 ‘21 ‘21 ‘21 ‘21                  ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22               ‘21 ‘21 ‘21 ‘21 ‘21 ‘21             ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22

                                                                                                                                        Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                                    57
As inflation percolates across most categories, U.S. adults anticipate further increases
                                       Share of U.S. adults who expect prices to increase in the next 12 months, by community type

                                                       All U.S. adults        Rural        Suburban         Urban

                                          Furniture                                                              Home repairs or improvements
         70%                                                                            70%                                                                      ▲ 20% since
                                                                          ▲ 22% since                                                                           January 2021
                                                                         January 2021
         60%                                                                            60%

         50%                                                                            50%

         40%                                                                            40%

         30%                                                                            30%

         20%                                                                            20%
                   Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan                         Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
                   ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22                         ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘21 ‘22

                                                                                                                               Source: Morning Consult Economic Intelligence

U.S. Spending Report | February 2022                                                                                                                                           58
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