TOWARDS POSITIVE CHANGE A CASE OF THE TEXTILE & GARMENT INDUSTRY, BANGLADESH - RICHARD MAREK SZUBINSKI - DIVA

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Towards Positive Change
    A Case of the Textile & Garment
         Industry, Bangladesh

                     Richard Marek Szubinski

Communication for Development
One-year Master
15 Credits
VT 2020Supervisor: Anders Høg Hansen
Wordcount: 13259
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Abstract

In 2013, the Rana Plaza Complex in Bangladesh collapsed claiming the lives of 1134 RMG
workers. This event ignited foreign stakeholders applying pressure on factories within the sector
to uphold adequete safety measures and address concerns over labour rights. The ILO and EU
have since conducted surveys and forwarded recommendations toward what they consider
positive change, in a comittment to improve labour rights and factory safety. (Ashraf & Prentice
2019) Prior to this devasting event, women’s rights organisations/movements have and continue
to actively challenge cultural and traditional norms in an effort to address issues of social injustice
within the sector and in society in general. These grievances range from harassment, long hours,
fairer wage distribution and equal rights. Currently, 86% of the workforce in Bangladesh works
within the industry, comprising mostly of women and (children) and is its largest exporter to
foreign cloths brands in the West. An estimated 4 million people contribute to this labour force
and since the emergence of the industry in the 1980’s, women have faced various disparities.
Women workers have faced conditions which have subjected her to unequal premises and being
less privilaged. An essential part of this inquiry is discussing conceptions of womanhood,
empowerment and of gender and class.

This DP examines how the Accord, OWDEB and NGWF engage, address and advocate change,
together with their representatives. All three stakeholders are striving for positive change within
the sector, each with a specific focus on areas of concern. This inquiry foremost examines the
push for change.

Key Words: Women’s Rights, Stakeholders, Empowerment, Textile and Garment
Industry
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Acknowledgement

I would like to thank and express my gratitude to those participants who took part into
my research and inquiry. Without their insight I would not have been able to finalise this
paper. Their knowledge and experience has been a valuable source of information that
has greatly impacted on my own perception and understanding of current issues regarding
social change and development in the garment industry in Bangladesh.

I would also like to express a special thanks to my supervisor, Anders Høg Hansen, whom
has given me valuable advice and guidance throughout the term and kept me on track.
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Table of Contents

Abstract.............................................................................................................................2

List of Abbreviations........................................................................................................6

1. Introduction..................................................................................................................7

   1.1 Background............................................................................................................9

2. Literature Review........................................................................................................13

   The Bangladesh Accord..............................................................................................14

   Bangladesh Looking Beyond Garments.....................................................................15

   Broken Promises of Globalisation..............................................................................16

   Beyond Factory Safety...............................................................................................17

3. Theoretical Framework..............................................................................................19

4. Methodology..............................................................................................................21

   Methods.....................................................................................................................22

   Limitations................................................................................................................24

5. Analysis....................................................................................................................25

 5.1 Communicating for Change, A Comparative Analysis........................................25

 5.2 Empowerment & Representation, A Discourse Analysis....................................30

6. Results......................................................................................................................35

7. Conclusion................................................................................................................38
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8. References.................................................................................................................42

9. Appendix...................................................................................................................47
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List of Abbreviations

NGWF        National Garment Workers Federation

OWDEB       Organisation for Woman’s Development in Bangladesh

ILO         International Labour Organisation

EU          European Union

BGMEA       Bangladesh Garment Manufacturers and Exporters Association

BKMEA       Bangladesh Knit Manufacturers and Exporters Association

RMG         Ready-Made-Garment (branch of the textile and garment industry)

CAO         Chief Automation Officer

MFA         Multi Fiber Arrangement

GDP         Gross Domestic Product

NPWA        National Action Plan for Women’s Advancement

CSR         Corporate Social Responsibility

CAP         Corrective Action Plan
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1.0 Introduction

Up to 70% of the worlds textile exports come from developing countries and in Asia it is
estimated that 43 million people work in the industry and woman account for 75% of the
workforce. In Bangladesh, the RMG contributes to some 83% of the nation’s GDP. In an
article (‘From Labour to automation-the rise of fast fashion at the cost of Bangladesh’,
2019) Bangladesh is an attractive investment because of its low minimum wage structure
& trade-quota. These trade networks became part of an international economy of
economic relations, internationalization, in an ever-expanding globalised world. The
spread of liberalism/modernity and democracy become some of the features of
globalisation and Bangladesh’s entry into it. (Hopper 2007) Murray and Overton argue
though that this process of inclusion also creates a space of unevenness and exclusion that
has consequences on poorer states, such as poverty and inequality. (Murray & Overton
2014)

Women workers in the textile and garment industry have been, since the inception of the
industry, been neglected and subjected to social injustice. This division is attributed to
gender and a society built on culture and tradition which is viewed as patrilineal and
patriarchal. Women’s voice is however challenging these values and is becoming a more
powerful force in current Bangladesh. Their inclusion and participation, not only in the
workforce but also within the family and community is becoming more visible however
many barriers still pertain. How do these ordinary workers and their representatives
advocate for change?

The EU, UN and ILO have since the Rana Plaza collapse in 2013 applied pressure on the
Bangladeshi government to implement strategies to address issues which harbour the
safety and well-being of the sector and its employees. Through a variety of reforms, the
industry would improve labour rights, health and safety conditions for workers,
opportunities for women via skills training, as well as encourage responsible behaviour
by businesses. Stakeholders such as the ILO are making significant contributions and
recommendations towards these efforts. The ILO through its various programs,
‘Sustainability Compact’, ‘the Accord’ and ‘Betterwork Bangladesh’ are ‘westernised’
efforts promoting improvements in safety measures, labour rights and working
conditions. Since the EU accounts for up to 90% of imports from this sector in
Bangladesh, Kenner and Peake suggest this intervention by the EU and other foreign
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stakeholders, (US and Canada) is in part considered a moral obligation to assist and
address issues of concern. (Kenner, J. & Peake, R. 2019) According to an article written
by the Lightcastle Analytics Wing (2019) ‘Bangladesh RMG Sector-Difficult
Relationship with Sustainability’, this international collaboration between states has since
2013 seen drastic changes. As regulatory bodies in Bangladesh, the government and
BGMEA, may have difficulty in conducting audits on factories, due to being
understaffed, this assistance and pressure ‘on companies can lead to organised strategic
change’. They include encouraging worker awareness, training and shutting down non-
compliant factories.

A UN led initiative, Agenda 2030, is a ambitious framework that proposes Sustainable
Development goals for governments, the private sector and civil society to achieve. This
is a plan for action, which attempts to ‘align existing sustainability initiatives through a
common framework and addresses the need and effort of the challenges that exist in the
global textile chain.’ This agenda in part, seeks to achieve gender equality and the
empowerment of women and girls all over.1

Local NGO’s and Women/Worker Rights Organisations such as OWDEB, NGWF are
pushing for an awareness of workers-rights and equality within the sector and society.
2
    Therefore, acquiring and establishing contact with the ILO(Accord), OWDEB and
NGWF became the key focus in examining how these stakeholders, all within different
spheres working toward social and developmental change, advocate and engage
recipients into collective decision making and action toward it.

The government of Bangladesh, in compliance to foreign pressure, amended the Labour
Act of 2006 in 2013. According to a paper published by the Asian Development Bank
and the ILO, (2016), ‘Bangladesh Looking Beyond Garments’, initiatives to improve
labour policy were made on collective bargaining, safety in the workplace and freedom

1
    The 2030 Agenda for Sustainable Development retrieved on 20.05.2020 from:
https://sustainabledevelopment.un.org/post2015/transformingourworld
2
    Sustainability Compact: Various stakeholders summon together to promote continuous improvements in
labour rights, safety in factories in the industry. These stakeholders include the EU, US, Canada and ILO
together with employers and trade unionists in Bangladesh.
Betterwork Bangladesh: This programme incentive is a collaboration between workers, employers and
government to improve working conditions within the garment industry.
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of association. This Act also stipulates that registration of trade unions has been made
easier.

The aim and objective of this DP is to understand the dynamics in place within the sector
and how the Accord, OWDEB and NGWF who are involved in processes of change
advocate for social change and engage women workers into collective/participatory
action. It is recognising social and gender issues, the empowerment of women and the
relationship between government, the industry, and its foreign interests.

The research question for this paper is asking what communication measures are taken to
promote and encourage human growth and development in the sector. Sub questions
consist of how NGO’s and social movements/organisations are working toward positive
social change and how it is communicated? How do NGO’s and Social Movements
engage in a debate with their employer/factory owner/government? To answer these
questions a comparative analysis is conducted on the three stakeholders which this paper
focuses on.

The structure of this paper here forth starts with a background and a historical overview
of the sector which illustrates the stakeholders involved, the issues and challenges a
labour force, consisting predominantly of women, have and still face. Therefore, I have
restricted this inquiry to the industry in Bangladesh. The literature review there after
discusses the quest for change in the garment industry, its challenges and opportunities. I
then move on to the theoretical framework segment of this paper followed by my
Methodology which illustrates the methods used and limitations. From here, I then begin
my analysis which is a comparative analysis of the stakeholders, and a discourse analysis
on representation and empowerment. Since women workers are subjected to unequal
terms and conditions, I feel it is important to examine and highlight notions of
womanhood and quest for equal recognition. This leads me to my results, the answers to
my research question and sub-questions. Finally, I will conclude with my conclusion.

1.1 Background / History

In 1947 Bangladesh acquired Independence from Britain after 200 years of ruling and
only in 1971 did it gain full freedom after the Liberation War with Pakistan. (Fontana &
Egels-Zanden :1050) Hence, it could be argued that the state of Bangladesh is structured
on past British colonial experiences. Shahidur suggests that ‘the British set up this
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structure and created a state apparatus-composed of landowners, the military, and the
Bourgeois to protect and anchor British interests.’ (Shahidur 2013) Much of these
colonial influences are still present and inherited in contemporary Bangladesh. According
to Painter & Peters, the legal system, education system, military ranking order are a few
of those British influences from colonial rule that still exist today. (Painter, M., & Peters,
G. 2010)

Thus, Bangladesh inherited this structure that serves the mutual interests of dominant
classes rather than the interests of other social classes. (Shahidur :94) Therefore it could
be argued that industrialism in Bangladesh created a working class and a middle class or
a polarization of two groups, ‘the rich and the poor or the exploiter and the exploited.’
Migration to the cities contributed to the labour force in factories, increasing not only the
population but also poverty, illness, and unemployment. (Balkaya pp1-8) The
introduction of the industry in the early 80’s could thus be argued to have created these
two groups, those running or owning the companies with economic power and an
exploited labour force.

The Textile and Garment Industry in Bangladesh employ an estimated 4 million people
and up to 70% of the workforce consists of woman. According to Hossain, women’s
involvement into the paid labour market can also be viewed as a means for survival. This
transition came in the aftermath of the hunger famine of the 70’s. The failure to protect
women from security and hunger, by men, lead women to actively partake and contribute
to the household. (Hossain 2016) Woman and children accumulated most of the labour
force in the garment industry because they were said to be easier to manage and worked
for lower wages. They are low-skilled, low-paid, come from rural areas seeking prosperity
and work in conditions that are considered unsafe. (Raihan & Bidisha 2018)

The success of the garment industry in Bangladesh according to Shahidur is in part due
to the collapse of the Jute Regime and the governments new focus and attention to the
manufacturing sector. The main contributor though to this success lies in the global trade
agreement, formally known as the MFA. This international agreement, signed and
regulated by governments of 44 countries in 1979, provided ‘special rules governing
trade in textiles and the clothing industry.’ This arrangement was initiated by the more
industrialised nations, (Global North) and is suggested to have been imposed to not only
protect their domestic industries but also support local employees in the sector.
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Furthermore, Bangladesh is said to have received favourable treatment. For Bangladesh
to integrate actively in the global market and develop their manufacturing capabilities,
the MFA laxed their quotas. Hence, Bangladesh was able to operate as a quota-free
territory up until 1985 and saw minimal adjustments thereafter. This quota basically
stipulates how much a state is permitted to export. Since the quotas under the MFA were
bilateral, buyers and producers had been keen to move operations to quota free regions of
the world. (Shahidur pp18-20) In addition, the economic growth of the textile industry is
backed by foreign investment. For Bangladesh to attract these investments they had to
implement liberalisation policies. (Hossain 2017) The World Bank has since the early
1980’s contributed with 30 billion dollars in financial aid3.

Two firms hold the ability to politically influence labour practices and have an active role
in promoting CSR (Corporate Social Responsibility) engagement in Bangladesh. They
are BGMEA and BKMEA. (Fontana & Egels-Zanden :1051) According to Vena, (2013)
CSR is used to monitor ethical and socially responsible performance. By identifying
issues such as internal disputes/grievances and labour conditions, the CSR model attempts
to find their causes/risks and find solutions to produce a positive impact within company
operations. The problem with CSR in the textile and garment industry in Bangladesh is
the lack of companies enforcing this model. Since CSR is voluntary, companies do not
need to promote it. Therefore, it could be argued that these tools to assist development
within companies is neglected. (Vena 2013) In addition, Alam suggests that the
perception of CSR by businesses in Bangladesh is seen as charity and is ‘imposed on
developing countries like Bangladesh by forces of globalisation.’ Hence, the
implementation of CSR is slow. (Alam, N. as cited in Visser & Tolhurst 2010)

The role of BGMEA is to ‘promote and facilitate the apparel industry through policy
advocacy to the government, services to members, ensuring workers’ rights and social
compliance at factories.’4 BKMEA has an objective to promote and expand knitwear
from Bangladesh onto the global market. Its objective is to support sustainable

3   This information was retrieved from the website of the World Bank
https://www.worldbank.org/en/country/bangladesh. Retrieved February 20, 2020
4
    Taken from website, introduction to the firm. http://bgmea.com.bd/, Febuary 16, 2020
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development, introduce international standards and raise awareness of basic workers-
rights.5

Unionization had been a significant component in the industrial sector however when
Bangladesh was nationalized in 1972, Muhammad (2011) argues that the government
took over these trade unions and installed corrupt persons in leadership. With the World
Bank’s privatization projects in the early 1980’s, the government of Bangladesh turned
the trade unions ‘into tools of the ruling party making them alienated from the general
workers,’ and created mistrust amongst workers and their leaders in the industrial sector.
(Muhammad (2011) cited by Mahtab, N., Parker, S., Kabir, F., & Hague, T. 2016)
Privatization facilitated the growth of capitalism and abolished ‘the traditional practises
that safe-guarded the welfare of the workers in the past.’ (Mahtab, N., Parker, S., Kabir,
F., & Hague, T. 2016) Furthermore, the emergence of aid agencies and the new focus on
development aid, were seen as a political tool to influence and promote a new model,
neoliberal/capitalistic, that works. (Hossain 2016; Momsen 2010) As such, these
influences positioned Bangladesh’s entry into the global market and contributed to a
division in labour that fuelled issues of inequality. In so doing, we can acknowledge a
division of class, the poor and the elite.

The role of trade unions in the RMG sector in Bangladesh continue to have an important
role in promoting health and safety, improved working conditions and upholding the
rights and interests of workers. However, the number of workers who are actually given
membership or allowed to form a union is a topic of much debate. According to a report
conducted by the ILO in 2009, ‘Womans participation in trade unions in Bangladesh:
Status, barriers and overcoming strategies’, the representation of women in trade unions
is much lower than men.6 Women are marginalised and segregated in the decision-making
processes within trade unions, widening the gender gap and making it more difficult to
address issues of concern with fair treatment.

5
    This statement is part of BKMEA’s mission statement, retrieved from: https://bkmea.com/, Febuary 16,
2020
6   This report examines the status and barriers of women’s presence within trade unions and looks into
what strategies are in place to enhance their participation. Retrieved from:
https://www.ilo.org/dhaka/Whatwedo/Publications/WCMS_125374/lang--en/index.htm, March 12, 2020.
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Despite these cultural/traditional and societal barriers on women, the emergence of the
Textile & Garment Industry has triggered social change in Bangladesh over time. Female
employment outside the family unit has made woman not only visible in the labour market
but also empowered in society. The participation of women in the workforce allows them
to contribute financially to the household, make decisions and build one’s own future. It
has generated an opportunity to allow women to participate in the paid labour market for
those entering for the first time or who had not partaking for a long time. It has also meant
a decline in poverty as now both parents of the household can contribute rather than being
dependant on one source of income. Hence, women’s stature in contemporary Bangladesh
has achieved a more autonomous stature. (Banks 2013) Although these are encouraging
aspects of positive change for women’s involvement and representation in society, the
women workers in the industry still face other challenges related to social justice, equal
rights and fair wage distribution.

In our current phase, Bangladesh is second to China in exports to the global market in this
sector. As such, the role and power of the BGMEA has risen. According to Khan,
members of the BGMEA, who regulate exports, participate in government committees on
labour and security and business groups represent the majority in parliament. Since
political parties are dependent on business owners for their contributions, it seems fair to
say that this relationship shares a common agenda, to gain wealth and power. (Khan 2016)

The brief insight into Bangladesh’s historical and political background illustrates the
various stakeholders involved. Furthermore, it has demonstrated the potential rise of
disparities within the Textile & Garment Industry, which contribute to a division of
gender and class. It has further illustrated why organisations have taken action to address
issues of concern.

2.0 Literature Review

This section illustrates the current knowledge that exists in the authors research. Here I
evaluate and analyse the collected material/data which is related to the research
question(s). The focus of the review is to examine the work of organisations, such as the
Accord/ILO, their recommendations and measures which are subjected/imposed onto the
industry and the Bangladeshi government. In addition, this review identifies the social
injustice incurred on garment workers within the industry, with an emphasis on gender
and class. Each source will be described, evaluated and summarized.
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Over the last decade organisations and various authors have published articles/reports
relating to garment workers grievances and protests of social injustice regarding long
hours, wage, inequality, harassment and human rights violations. These articles/reports
identify the challenges the industry faces and forward recommendations that could
change current issues into positive change.

The Bangladesh Accord

In a paper written by Richard Croucher, Mark Houssart, Lilian Miles and Philip James
titled ‘Legal Sanction, International Organisations and the Bangladesh Accord’, (2019)
the authors argue that the regulatory model, the 2013 Bangladesh Accord on Fire and
Building Safety is worth implementing to other countries and sectors. The success of this
model is arguably its legal basis which binds and commits stakeholders to improving
health and safety concerns within manufacturing factories of the RMG industry. This
agreement between clothing brands, international trade union organisations and national
garment unions, is a new development for collective action towards improving health and
safety in garment factories. (Rahman 2014) It was created to improve conditions in the
garment industry in Bangladesh, in the aftermath of the Rana Plaza collapse of 2013 and
over a period of 5 years would identify, through inspections, health and safety standards
and remedy any weaknesses. This ambitious model would attempt to improve standards
in over 1,800 supplier factories.

Brands that commit to this agreement, (152 as of 2018), are obliged to uphold certain
measures. These include in part, that ‘supplier factories submit to fire safety
inspections…accept public disclosure of inspection reports and that suppliers make any
necessary repairs and to operate in a safe manner.’ The Accord has several mechanisms
in place to inspect and monitor proceedings in each of the signatory companies.

The authors suggest, where NGO’s and local unions lack the expertise to implement
measures to address issues, international bodies do. A distinctive feature according to the
authors between CSR programmes and the Accord is predominantly that with CSR,
companies themselves control and determine ‘what and how outcomes from monitoring
are reported.’ Since the CSR approach is a voluntary one, the authors suggest this
approach lacks the power to obtain the rights of workers. Thus, this could imply the
implementation of CSR does not hold companies equally accountable, such as the
Accord. The Accord according to the authors, is ‘more inclusive of core stakeholders,
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better resourced and more transparent’ than other agreements. It is more enforcement
led. This legally binding agreement requires that change and addressing issues is
implemented. (Croucher, R., Houssart, M., Miles, L., James, P. 2019)

Despite the certain positive achievements and effectiveness of this agreement it raises
some critical questions. In order to provide protection on the industry, surely this
agreement should be more long-term? Although some brands have committed themselves
up until 2021, how do we really know that current signatory and compliant factories will
continue to uphold these ‘new’ standards once the Accord leaves? Why haven’t domestic
laws in Bangladesh provided solutions to these issues? The Accord model in this paper
does acknowledge the weak worker representation in the sector which can be implied as
another limitation of the Accord. This paper lacks informing the process involved
between stakeholders and how it is communicated. Therefore, this became part of my
inquiry with the representative from the Accord, to understand more precisely how the
process of change is advocated.

Bangladesh looking beyond Garments

In a diagnostic study on employment, ‘Bangladesh looking beyond garments’, co-
published by the Asian Development Bank, International Labour Organization and the
Regional Office for Labour in the Pacific, this document talks about a variety of issues
concerning employment in Bangladesh. The section of interest here is the RMG industry
(ready-made-garment). Here, it aims to highlight market trends and analyses issues
relating to employment. Recommendations are made for the government and
stakeholder(s) to consider. Although, the reader is exposed to figures and graphs,
constantly reminded of growth and output, increase or decreasing values, the author fails
to see much text on qualitative research. The quality of life as Gilbert Rist argues is
measured by an indicator, the GDP, which ‘only records market transactions and shows
as a plus value.’ Development comes across as a means that suggests that constant growth
of production will make the future better. (Rist 2011) Much of what is said is purely
quantitative and despite the authors of this document proposing a more qualitative aspect,
it could not be seen.

This report additionally mentions how improvements were made on existing policy
within the Labour Act 2013. They include safety in the workplace, collective bargaining
and freedom of association. This includes expediting registration of trade unions in the
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industry, however according to this report, only 5% of workers in 2015 were unionized.
This figure may have altered somewhat, however progression is slow and the question is
why? Afterall, the amended Labour Act stipulates that registration was made easier. This
became part of an inquiry to establish whether the low amount is due to, in part, gender
relations between men and women or other factors.

The structure of this diagnostic study becomes rather Eurocentric, with a focus on
economic growth rather than recognising human disparities in gender and class. It does
not necessarily address measures/policies toward positive social change, rather
recommends a more strategic developmental change that the government and industry
should consider. Some interesting figures are highlighted, however there is no indication
of how automation systems in the RMG industry may affect this labour force and what
the government or companies may be doing to ease such a transition or propose solutions
to such a imminent problem. A combination of both quantitative and qualitative research
could however provide a stronger image of what’s at risk, which takes ‘all’ aspects into
consideration. Furthermore, we need to consider and question how these surveys were
performed. What did the questions look like? Were they pre-arranged/constructed by
someone else and how many people were part of the survey?

Broken Promises of Globalisation

In contrast to the more quantitative approach we witness in reports and journals made by
the ILO or World Bank, a book by Shahidur Rahman called ‘Broken Promises of
Globalisation’, (2013) reveals a more personalised vision of the garment industry and
social change and development in Bangladesh. Here, we are given an historical overview
of the origins of the industry, its socio/economic impact and the status of woman. Rahman
manages to describe the internal and external factors that contribute to the vulnerability
of not only the garment industry but also the Bangladeshi government. The recurring
theme of women and their struggle for fair treatment and equal rights becomes a key
factor in understanding their position in society and how processes of change have
contributed to women becoming a stronger voice in their community. Despite woman’s
growing force in participation and voicing their plight for justice, many factors contribute
to the vulnerability of the textile and garment industry. Whether it be competitiveness
from foreign states, pressure to automate and meet demand or conflicting interests of the
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elite and government regime in Bangladesh, this book highlights many of the challenges,
consequences the industry and state faces.

Shahidur suggests that woman in Bangladesh have been dominated by a ‘patriachal,
patrilineal and patrilocal social system.’ Although Bangladesh enshrined equal rights for
woman in 1972, this region has been characterized by defined gender roles and sex
segregation. Two key cultural features are that the ‘patriarchy-senior male in the
household is often regarded as the supreme authority and that patrilineality-decent and
inheritance are traced through the male line.’ The tradition of ‘purdah’, determines ‘what
is allowable or forbidden for female labour inside or outside the home.’ Women are not
supposed to be seen by males outside the family. In Bangladesh, the most powerful
ideological operator is related to the Muslim religion and the traditional division of labour
along sexual lines is reinforced thereby. (Shahidur 2013)

This book allows the researcher to further examine how these disparities are challenged
and how workers actively advocate for change. Although there appears to be many
references to researchers who have conducted surveys and observations, it would have
been interesting to know exactly how they were conducted, when, where and how. This
becomes a similar trait to the report by the ILO, they are interesting statements which
raise further questions.

Beyond Factory Safety

In an article written by Hasan Ashraf and Rebecca Prentice titled ‘Beyond factory safety:
Labour unions, militant protest, and the accelerated ambitions of Bangladesh’s export
garment industry’ (2019) draws on ethnographic field research in Bangladesh. The
inclusion of this article is not to demonstrate the economic interests of company owners
or government, rather it is to illustrate the causes of unrest amongst garment workers. It
demonstrates why garment workers may resort to extreme measures and aims to highlight
‘the lived and embodied experiences’ of the conditions garment workers endure within
their working environment on a day to day basis and their struggle for recognition. Here,
Ashraf and Prentice have conducted research that includes participant observation in the
factory, observations on labour mobilizations and protests, along with interviews with
workers and labour organisers. The few quotes given by workers remark to working
conditions, highlights the grievances they feel and their fear of speaking out. In addition,
Ashraf and Prentice give insight into how the government of Bangladesh and foreign
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stakeholders like the ILO tend to neglect the concerns by workers on factory level.
Although as they suggest, the ILO together with the government enforce changes, such
as the implementation of better safety measures and better maintenance, (via the Accord)
key issues related to the well-being of workers is neglected. There is a clear division
between formal trade unions and labour workers, leaving workers exposed to and loss of
labour rights. This the authors believe widens the gap of positive social change. The
factories may be reinforced structurally, however little attention is given to the grievances
of the worker’s, on the factory floor.

This article contributed in identifying certain limitations or gaps by foreign interventions.
It recognises on a local level the effort to see and hear the ordinary low-skilled, low-paid
worker’s voice. This social unrest commits those garment workers into collective action
from the ground up. It is unclear if the authors are bias in their research or whether they
specifically aim to propose an intended outcome of their results.

Their findings like other related articles, books, journals, and reports, do however
illustrate the challenges ordinary workers face and the political structure, decision making
processes in place that favour the few rather than the many. It further allowed me to do a
comparative analysis on the three stakeholders in focus, which examines how they
advocate for change.

The writings of Shahidur, Ashraf and Ahmed, whom are of Bangladeshi inheritance may
provide and contribute to our understanding of circumstances from a local perspective.
That is not to say that their views may be bias or westernised in their approach but the
combination of gathering sources from both ends of the spectrum depict and illustrate
either similarities or differences in how stakeholders operate, deal with challenges and
issues of concern within the industry and the state of Bangladesh.

The push for change examines how the Accord, OWDEB and NGWF advocate, engage
and address issues together with their representatives. Therefore, applying theories from
Tufte, Mefalopulos and Wilkins incorporate arguments and ideas that coincide with the
stakeholder’s involvement into actively working towards social change and development.
Literature on Participatory Communication, Advocacy and Communication for Social
Change is utilised here to illustrate these concepts in the comparative analysis. Exerts
from Hossain and ‘The Aid Lab’, contribute to an understanding of foreign intervention
into Bangladesh and women’s inclusion into the labour market from a historical
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perspective. The use of Hopper, ‘Understanding Cultural Globalisation’, and Murray and
Overton    in   ‘Globalization/localization   and    development’,     become     a   brief
acknowledgement of globalisation/trade and its relationship with Bangladesh.

The dominant role of woman in the labour force and their plight for social justice and
equal rights focuses part of my attention to the writings and theories of Momsen on
Gender and Development and Cornwall on Empowerment as this inquiry in part examines
gender relations and gender roles. This literature examines the balance of power between
men and women, preconceived ideas of women and development policies at work.
Conducting a discourse analysis will illustrate how women are stereotyped, marginalised
and segregated. Here I have incorporated theories from Hall on representation. This is to
illustrate how preconceptions of womanhood contribute to subjecting women to a specific
role and how this leads to grievances/disparities, which are then challenged. Literature by
authors such as Chowdhury in ‘Feminism & its ‘other’, Shahidur in ‘Broken Promises of
Globalisation’, Ashraf & Prentice in ‘Beyond factory Safety’ who conducted
ethnographic and textual analysis research into the field, not only contribute to this
discursive analysis but discuss and frame the socio/economical aspects of the industry
and the role of women therein. Some reference will be made by Marx and Engels from
the book ‘Communist Manifesto’ on their theory of Capitalism and the
exploitation/division of labour however this will be minimal. Although their theories may
be considered Eurocentric, I believe it can still be applicable to Bangladesh whom has
been influenced and governed by an imperial power for two centuries.

3.0 Theoretical Framework

In this theoretical framework, I will discuss which theories and literature may best help
situate historical/cultural contexts, (past and present), and how they can be applied into
this specific investigation. By analysing and interpreting the data/material gathered, this
framework aims to understand concepts and definitions that shape new knowledge by
confirming or challenging theoretical assumptions. Hence, specific variables in this
discussion encompass:

a) Identifying how communication strategies and approaches engage stakeholders into
collective action for positive social change and development.
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b) Gender issues and inequality. Woman’s Rights movements/organisations promoting
equal rights and challenging the current patriarchal structure within society.

According to Neuman, ‘Critical social science is defined as a critical process of inquiry
that goes beyond surface illusions to uncover the real structures in a material world in
order to help people change conditions and build a better world for themselves.’(Neuman
2006)

A key point in this quote for me by Neuman is uncovering what is done and how and
critiquing the processes of influence that have potentially put people in a difficult
position. Lower paid/skilled workers face challenges in their working environment with
safety, wage disputes and fair treatment. Their concern is being voiced and heard through
the active involvement of foreign and local organisations. These organisations in
Bangladesh are advocating for change within the sector and society and pursuing change
in policy and social structure via communication approaches that encompass collective
and participatory action. It is a means for achieving results, for better circumstances.
These encompass addressing issues of fairer wage distribution, a reduction in working
hours, safety at work and sexual harassment.

According to Tufte and Mefalopulos ‘participatory communication helps generate policy
relevant-information via the participation of ordinary citizens in social mobilization,
public debateand policy dialogue. The articulation of voice from ordinary citizens feeds
into policy formulation processes as bottom-up advocacy processes.’ (Tufte &
Mefalopulos 2009)

Drawing from Marx’s critique on Capitalism and the exploitation of labour allows me to
focus on societal action and the impact policies and decisions have on the behaviour of
individuals/groups in society. The specific use of cheap labour to gain high profit have
further created a division of class and gender in Bangladesh. It allows for an examination
into how the Accord, OWDEB and NGWF advocate for change and address issues of
concern. Marx’s critique of Capitalism and how it may be applied to contemporary
society becomes an examination of ideology and capitalism at work, by examining class
difference and the way people live. (Marx & Engels 2008) This includes the examination
of ideological forces and statements that influence human action. (Budd, 2008, p.174) As
suggested by Hossain, the emergence and influence of NGO’s and development policies
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aimed at alleviating poverty were tools of intervention to demonstrate the effectiveness
of Neoliberalism at work. (Hossain 2016)

This inquiry in part, ‘questions the ability of a Capitalist economy to prevent inequality’.
(Wilkins 2014) This is not to suggest that inequality and segregation of women is due to
Capitalism, however it is a component in attributing to women worker grievances and
division of class. Bangladesh’s cultural values, ideals and tradition have contributed to
this division and is reinforced with language and meaning. Women here have been
depicted as cheap and submissive, working with jobs that are considered traditional roles
of what women should do. These notions of womanhood are discursive conceptions and
they reinforce ideas of difference. Therefore, applying Hall’s theory became valuable in
identifying how these discourses operate and how they have the power to uphold this
division of ‘us’ and ‘them’. According to Dye, the division based on sex or gender creates
something that is gendered, which ascribes characteristics of masculinity or femininity.
This usually results in power and privilege. (Dye 2012) The application of Hall, Momsen,
Chowdhury and Cornwall here are tools to illustrate how conceptions of gender create
these binaries of difference and how they may lead to social unrest.

4.0 Methodology

The research tools used into this investigation/inquiry comprise of several methods, each
with a specific aim. They begin with a basic, historical, and comparative research method,
finalizing with interviews and a discourse analysis. The analysis and examination of
data/material collected will contribute to gaining insight into how change is advocated by
the three stakeholders under review. It will in addition emphasis the role of women in the
Textile and Garment Industry and Bangladeshi society. This insight will provide and
identify changing mechanisms within their social/cultural context. The acquisition of
reports, news articles (past and present), statistics and literature within the field both
internally and externally will contribute to a broader understanding of how the
stakeholders involved advocate for and engage workers into collective action for positive
social change and development. Furthermore, readings on the implementation of
automative systems into the industry, which create concerns for such a large labour force,
indicate potential solutions to this challenge. These solutions become part of my proposed
recommendations.
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Basic Research

The inquiry in question is to gain knowledge and understanding of undergoing
socio/developmental change and communication strategies within the Textile and
Apparel Industry. Unlike interviews and observations, written sources ‘tend to be more
accessible, stable and verifiable.’(McLennan & Prinsen 2014) Since the researcher may
not be able to do active on the ground fieldwork, research involving these more traditional
methods of gathering and conducting development research, access to the internet and
written records is more viable.

Comparative Research

The focus on three different stakeholders, each working towards positive change, allows
for an ‘evaluation of the similarities, differences and associations between entities.’ It is
a search for similarity and variation between the entities that are the object of comparison.
Comparative research not only uncovers differences between ‘social entities’ but may
also reveal details/features of a particular entity that would be otherwise be overlooked.
(Mills, 2008, p.101) By comparing how the Accord (ILO), OWDEB and NGWF
participate and advocate for change within the sector, we may find similarities or
differences in their approach and identify various discourses in place. What ideals are
imposed if any? How is communicating for change advocated by these stakeholders?
How do they engage workers, women to demand their rights? These sub-questions form
part of qualitative researchers’ interest in examining their findings and making
comparisons.

Historical Research

This 3rd option as a research method is chosen as it reflects my assertion that Western
influence into the global south, (Bangladesh) has taken advantage of a political and social
arena for their benefit. Therefore, historical research provides the critical contextual link
of the past to the present. Furthermore, it has relevance to the research about
‘contemporary social and cultural issues.’ Lundy suggests that this research is often
associated with historiography which includes not only an analysis of the data collected
but a further examination of the sources and interpretation of data. (Lundy, 2008, p.396)
This method provides an overview of when stakeholders started to be involved and the
evolution of social movements for women’s rights within the state.
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Interview/Testimonials:

Conducting interviews is a process of acquiring knowledge from a source, to serve the
interest of the researcher. The purpose of interviewing is to enable the researcher to
answer the research question(s). This one-way dialogue, which is semi structured, asks
questions of ‘how’ and ‘what’, leaving room for the respondent to be more descriptive.
The dilemma for me analysing the material is predominantly language. Since English may
be their secondary language, it requires a task of carefully interpreting and understanding
what the respondent is saying. Misinterpreting material may lead to false results.
Ethically, informed consent was given by respondents on the use of information acquired.
(Brinkman 2012)

Although contact with various sources has been extremely difficult and time consuming,
the testimonials and answers received have given feedback on issues from a local point
of view. Here, I initially contacted various institutions of interest in Bangladesh that may
assist me in my inquiry. They encompassed, trade unions, divisions of the government,
journalists, company owners and civil rights movements. Feedback received from them
would strengthen my understanding of how their interpretation, implementation and
communication for change is taking shape and the challenges workers face in the RGM
industry.

Those who responded, (Accord & OWDEB) preferred to have my questions sent to them
(via email) rather than conducting a formal interview over the phone. This allowed for
them to answer when convenient and could allow for a more descriptive response. A
formal interview was conducted over the phone (watsapp) with Amirul Hague Amin,
President of NGWF. The questions posed are directly linked to the Textile and Garment
Industry, the role of women in the sector and how communication for change is
advocated. (see appendix) These testimony accounts enhanced my understanding of how
these stakeholders experience their current situation and how they engage and advocate
for change.

Discourse Analysis

According to Polter, DA concerns itself with a series of methods ‘for studying language
use and its role in social life.’ Other work related to DA uses the term specifically to refer
to a linguistic object that can be described and counted. (Polter 2012)
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The use of this analysis is perhaps more related to Hall’s theory on representation. In
terms of gender and class representations in Bangladesh and the garment industry, the
application of these theories by Hall, including Momsen, Cornwall and Chowdhury will
identify discourses within cultural and traditional values and ideals. It will further assist
my own findings relating to the specific use of terminology and their discursive nature.

Limitations

Although a variety of methods have been listed and utilized, those that became prioritized
are the basic and comparative research methods. This thesis has been about advancing
my own personal knowledge of the sector, addressing a concern for the outcome of a large
labour force and the role of women in Bangladeshi society and the apparel industry. My
focus on three stakeholders allowed for a comparative analysis, which could identify how
they as individual organisations advocate for change. It is understanding the process
toward achieving a desired result. The approach undertaken has its limitations. Foremost,
it is about space and language. The distance between myself living in Norway and
addressing the role of women in the Textile and Garment Industry in Bangladesh,
prevents me from conducting on the ground field research. On the ground field research
would allow for observations, dialogue and interaction with various stakeholders and
employees. This inquiry has relied heavily on collecting data that currently exists on the
topic and evaluating its significance. Statements made by representatives from both the
ILO, OWDEB and NGWF have indeed contributed to my research inquiry and without
them this DP would be vulnerable. Acquiring testimonials from workers in the industry
would have been of preference and added further strength to my understanding of how
they perceive their own position within the factory and within society. This has
unfortunately been unsuccessful.

5.0 Analysis

This section of the DP is broken down into two segments. The first segment is a
comparative analysis of how these various stakeholders recommend, implement and
engage workers into positive change. This looks specifically at the Accord from the ILO,
OWDEB and NGWF and how they advocate for social change and development. The
analysis looks at similarities and differences in their approach and the process of
participation. Here I have utilised information received from all three stakeholders.
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The use of a discourse analysis in this DP becomes an emphasis of women’s
representation within the sector and in Bangladesh. This analysis illustrates conceptions
of womanhood and how empowerment is contributing to positive change.

5.1 Communicating for Change

The Rana Plaza collapse in 2013, brought attention to the industry and measures were
undertaken by the ILO to implement inspections on factories and improve their fire and
building safety and occupational health and safety through the Accord. The Accord on
Fire and Building Safety in Bangladesh is a legally binding agreement between global
brands, retailers and trade unions, which sets out to create a safer and healthier garment
and textile industry in Bangladesh. This agreement was created to prevent incidents such
as the Rana Plaza Collapse from occurring again and ensuring the safety of its workers.
Thus, the Accord do regular fire, electrical and structural safety inspections on signatory
factories. In addition, they monitor remediation processes, via CAP, have safety training
and resolve complaints by workers and their representatives on safety.7

The process of communicating these recommendations according to a representative from
Accord, is a collective approach which combines the efforts of those involved to
implement change. Teams in Bangladesh are given external support in terms of
managerial and operational oversight by their main office in the Netherlands. These
teams then, having acquired approvals by companies in Bangladesh conduct meetings,
‘face-to-face’, with representatives from both the trade unions and companies to develop
a corrective action plan, (CAP). This type of engagement based on dialogue is a strategy
of participatory communication, that embodies collective decision making and ‘respect
for local knowledge’. (Manyozo :155) It is a means to achieve results. (Tufte &
Mefalopulos)

This action plan has a timeframe and financial plan and failure to comply with it results
in penalties and even the factory closing down. (R.Szubinski, personal communication,
April 2, 2020) What about the women garment workers? If their membership and active
participation in trade unions is very scarce, this respect for local knowledge becomes

7
    The Accord on Fire and Building Safety in Bangladesh. This website provides an overview of their
purpose, their partners and their success story. Retrieved from https://bangladeshaccord.org/ on
01.04.2020
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slightly vague since it does not involve all voices, in the process for collective decision
making.

With regard to communicating the rights of garment workers, the Accord representative,
explains that this information, covered by the Accord Safety and Health mechanism,
addresses workers in factories in an all employee meeting and has training sessions ‘with
joint labour-management factory-level safety committees.’ (R.Szubinski, personal
communication, April 2, 2020) How often these all employee meetings take place is
unclear, as is whether or not employees understand what these rights entail and how they
can individually or collectively address these grievances productively without delay or
negligence. Although these companies that are legally bound to adhere to changes within
their companies on fire and safety how are basic worker rights measured?

In contrast, a women worker rally held recently on March the 6th of 2020, by the NGWF,
advocated for a demand of 6 months maternity leave in the garment industry. According
to the president of NGWF, Amin, the public sector already has this leave implemented
however the private sector and the garment industry does not. The rally also demanded
the government uphold the ILO Convention-190. (NGWF, Press Release, March 3.2020)
This document, (from the ILO) states that everyone is free from harassment and violence
at work, including gender-based violence and harassment. Such behaviour is a threat to
equal opportunities, and it is up to companies and government to facilitate, recognize and
acknowledge that this is addressed and implemented both internally within the working
environment and externally in public space. 8 This rally saw 200 women joined together
collectively in front of the National Press Club and other visible arenas demanding fair
treatment. Together with other woman worker leaders they united expressing their
solidarity. (NGWF, Press Release, March 3. 2020) Social mobilization aims to promote
their voice and concern to be heard by decision makers, opinion leaders and the general
public and focuses on creating an awareness to collectively commit those involved into
action. (Tufte & Mefalopulos 2009) It then becomes the responsibility of the government
to deliver these services. Those engaged in a collective effort, and those targeted, use
communication as a means to recognise problems and find potential solutions. It is an act
of discovery, empathy and encouragement toward positive change. Communication sites

8
  ILO Convention-190, retrieved on 03.03.2020 from:
ilo.org/dyn/normlex/en/f?p=NORMLEXPUB:12100:0::NO::P12100_ILO_CODE:C190
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