Thirty Times Future lano Rho/ october 23_26 - international franchise consultants network
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RS
30 YEA
ITION
SPECIAL ED
Fiera ho/
a n o R
Mil 3_26
b e r 2
octo
2015
Thirty
Times
Future
Salone Franchising Milano
International Retail Expo
F 30: 30 years of future
Salone Franchising is reversing, global franchisors The Salone celebrates its area where we imagine how
Milano celebrates its 30th always strive to enhance anniversary hosting the the retail world will work in
anniversary: established the local values trying to trade show in a new venue: the nearly future. What are
in 1985, it has become the differentiate their brand. Rho Fiera Milano. Salone the challenge of the retail and
leader in the retail distribution The franchising network has Franchising 2015’s visibility franchising industry?
industry supporting small become truly complex and will be further enhanced by > Retail Tool: all the services,
business and new ideas. It sophisticated: performance the timing of the event - which information technologies, set-
hosted the biggest Italian retail measurement, logistics, will overlap with the Universal ups, back-ups for the retail
chains when they were at the marketing plan off and Exposition only a very short distribution world.
very beginning of their bright on-line, brand awareness distance away. > International Area: group of
future. strategy, technology, control More than 20 million visitors representatives from overseas.
More than 2,500 companies and development of the will be flocking to Milan from > Services for the visitors:
exposed their idea of business KPI are fundamental for the all over the world. The Salone Franchising School,
at the Salone and more than companies to succeed. will also be at the same time Franchising Factory,
600,000 visitors spread their Salone Franchising Milano has of HOST, the most important information desks for
network of contacts. a solid background: it is one of hospitality exhibition in the entrepreneurs and startups,
Salone Franchising Milano the three most important trade world. workshops, VIP lounge.
has made the history of the shows in the world within the
franchise in Italy: in 1985 the retail industry and the first F30: 30 years of future. Salone Franchising Milano is
franchising system was at the exhibition in Italy. It offers 2015 Salone Franchising the perfect place to be if you
early stages of its growth and great business opportunities Milano special edition offers wish to develop a distribution
it was trying to go on a global for both franchisors and new initiatives: retail chain or to grow your
scale; nowadays the strategy investors. > Big Thinking retail: it is an business through franchising.
2/3
The numbers of Salone The big brands that made
Franchising Milano 2014 the Salone’s history
Do not scatter your energies.
Choose to be at the main Italian
exhibition of the sector.
4 200 11 4 CLOTHING
AND PERSONAL CARE
FOOD
> McDonald’s
SERVICES
> Mail Boxes Etc.
days of work and contacts business opportunities themed paths corresponding main targets reached
between exhibitors and offered by the present to 11 product categories by one focused campaign ACCESSORIES > Autogrill > Eni
visitors exhibitors
> Coin > Lavazza Cofee Shops > Enel
> Hello Kitty > Segafredo > Tim
13.700 1 6 4
> Golden Point > Pastarito Pizzarito > A2A
> Calzedonia > Burger King > Pulsazione
visitors from all regions of online matching system, much appreciated Desk days of Franchising School, > Conte of Florence > Yo-Yogurt > Vitaldent
Italy (+2% compared to 2014) Find Franchising, active for free consultations constantly overbooked
throughout the year at the Franchising Factory > Piazza Italia > Mascalzone Latino > Olympia
> Camomilla Italia > Old Wide West > Meeting
> Blukids > È arrivato Paolino > Key Point Poste Italiane
1 1 > Mirtillo > Yogurtlandia > Last Minute Tour
conference program built beautiful VIP Lounge > Dr. Scholl > Sweetissimo > Neturhouse
to serve franchisor and available for B2B meetings
franchisee > Bottega Verde > Frigerio Viaggi
> Panasonic Italia HOME > Blu Vacanze
> Primadonna > Mondadori
> C’Art > Genevieve Lethu
> Cannella > Upim
15.000 1 1.100 2 > Elena mirò
> Du pareil au meme
> Unieuro
> Ixina
printed copies of the map dedicated app Linkedin connections television channels
mediapartner: Class and Cnbc > Petit patapon Clayeux > Bang & Olufsen
> Brummel > Boutique Casa
1 3.000 300 4 > Yana
> Inghiraghi
> Co Import
> Divani & Divani
ufficial radio broadcast Facebook likes articles and reports with days of presence in the
live from the Salone, dedicated specials on major Salone of ANSA, the largest > Rossella Carrara > Kasanova
RadioNumberOne economic headlines news agency in Italy
> Liolà
> Carpisa
1 100.000
advertising campaign unique visitors and 500.000
on sector press, national page views in a year for the
newspapers, radio, web website
4/5
STANDARD FITTINGS 16 SQM
> white wooden panels 3 m high
> white wooden fascia board 0,5 m high
> company name applied on the main fascia board
> aluminium beams to support electrical system
> carpeting ribes colour
> storage room m 1x1 with lockable door
> electrical system ready to use
Easy Stand
> 1 white reception desk
> 1 stool
> 1 glass round table
> 2 chairs
“All Inclusive” > 2 shelves
> 1 waste paper basket
> 1 coat hanger
Area of 16 SQM fully set and Features may vary
comprehensive of registration fee
and promotion package
6/7
STANDARD FITTINGS 20 SQM
> white wooden panels 3 m high
> white wooden fascia board 0,5 m high
> company name applied on the main fascia board
> aluminium beams to support electrical system
> carpeting ribes colour
> storage room m 1x1 with lockable door
> electrical system ready to use
Standard area
> 1 white reception desk
> 1 stool
> 1 glass round table
> 2 chairs
> 3 shelves
> 1 waste paper basket
Minimum 20 SQM > 1 coat hanger
Features may vary
8/9
Open Area
More than 20 SQM set up
on the basis of your format
identity
10 / 11
Exhibitors 2014
100M MONTADITOS CAFFITALY SYSTEM EMPORIO 88 GRUPPO ISAIA KIPOINT MOBILE PEOPLE PROSHOP SMMART POST
GRUPPO ITALTELO - CITY LIFE MONDADORI FRANCHISING SPA
101 CAFFE CAMOMILLA ITALIA ENNY MONACO - GIOIELLI KIR SRL PUBBLIPANE SPEED QUEEN
ITALIANI DAL 1971 GUTTADAURO NETWORK MOREAL QIQ ITALIAN QUALITY STOCK B2C
ACQUA FITNESS MARIMA CARPISA KRAUN
EPILATE H&S CUSTOM - HSC INTERNET MP1 QUADRANTE S.R.L. TEMPUR
AFFARISSIMO CASA DEL CAFFE VERGNANO OF THINGS L ECOLAIO
EPSON MY ROOM NETWORK QUICON TERAWIFI
ALAN MARTIN CASH FOR MOTORS H.PIERRE L ERBOLARIO
EQUIVALENZA NAIL PASSION RADIO NUMBER ONE THUN
AMSTERDAM CHIPS CASH FOR PHONE HELLO FIT LA CLINIQUE®
ESPRESSAMENTE ILLY NATUR BELLE ESTETICA Y RADIOFRANCHISING TOP RECYCLING
AN CASSANOVA HIC ENOTECHE LA FELTRINELLI POINT SALUD
SHOPFITTINGMAGAZINE ESSEDI RAMRENT TULIP INN
CELIO IDEXÈ LA FRUTTERIA NATURASÌ
APRIREINFRANCHISING.IT EUREKAKIDS ITALIA RDS & COMPANY TUTTI FRUTTI / FROZEN
CELLULOPOLI IDO LA PIADINERIA NATURHOUSE YOGURT
AQ ITALY FALEGNAMERIA FIORE REFAN BULGARIA LTD
CHIPSTORE IDOMOTICA - HOME LA SCIMMIETTA GELATO NAU! U’PANZEROTT BY PUGLIA
ASENDIA ITALY SPA FEDERAZIONE ITALIANA AUTOMATION ITALIANO DAL 1950 RENO SRL ITALIAN FOOD
CHOCOSTORE FRANCHISING - NEBRI-TECH
ASSOFRANCHISING CONFESERCENTI IL BOSCO INCANTATO LATO G RIPARO EXPRESS UBIFRANCE ITALIA
CHOUSE NEWFACES.IT
AUSTIN & RAWLS - NOTARIAL FEMAK STORE (IN)ESTASY LAVANDA DI VENZONE RISAMORE UNIEURO
ADVISING FIRM CITYPOSTE ODONTOSALUTE
FENICE SQL FRANCHISING IN-POST LAVOROEFORMAZIONE.IT RISTORANTI RANA UNIKO
AW LAB - ATHLETES WORLD CLASS EDITORI OLD WILD WEST
FESTIVAL INGENICO LEGEA ROADHOUSE GRILL VANIGLIA PRO
AXON COMPUTER DISCOUNT OPENIA POS
FIORITO INVIDIAUOMO INVIDIADONNA LM FRANCHISING ROBERTO GIANNELLI VAR GROUP S.P.A.
AZ FRANCHISING CONFIMPRESE LE IMPRESE DEL ORIGINAL MARINES
COMMERCIO MODERNO FLICK&FLOCK THE COVER I-POST LOACKER MOCCARIA ITALIA ROSSO GARIBALDI W.O.K.
BACIONERO FRANCHISING STORE SRL OVERKIDS
CRC SRL I-PROFILE POWER BY ROSSOPOMODORO WAYEL - ELECTRIC BIKES
BAGS FREE FLORA FOLIES OPENSOURCE MANAGEMENT LOLLIPOPS PANE PIZZA E FANTASIE
CYCLELAB ITALIA ROSSOSAPORE WIENER HAUS
BALLOON EXPRESS SHOP FRANCHISINGCITY.IT INPOST LOUVRE HOTELS ITALIA PANS & COMPANY-DEHESA
DEL MARE 1911 SANTA MARIA S & F - STEARNS & FOSTER WRAP IT
BATA FRIMM IREF MAMANOÉL
DELIZIA DETERSIVO ALLA PASSEPARTOUT RETAIL S10 TELECOLOR XPRESSO
BBC TECHNOLOGIES SRL SPINA GATTA ITALIA IRIPARO MARTINGALE RISK
PASTA & CO SAILPOST YAMAMAY - YAMAMAY BEAUTY
BEST FRANCHISEE OF THE DF FASHION GERRATANA ITALIAN TURKISH ASSOCIATION MEDIA SECURITY TECHNOLOGY
WORLD FOR LIFE PAUSA CAFFÈ SANITEL YOGORINO
DIETNATURAL GIEGI GROUP ITALIANO CAFFE ESPRESSO
BIALETTI MEETING AGENZIA PER SINGLE PIADINA PIÙ SARABANDA YOYOGURT
DISIGNUM GLOBAL POSTAL EXPRESS JAKED
BIG TOWN CHUPITERIA METAENERGIA POINT PIAZZA ITALIA - PIAZZA ITALIA SCHMIDT CUCINE ZERO GLUTINE
DIVANI & DIVANI - NATUZZI GOLDEN TULIP JD GROUP KIDS
BIMBO STORE ITALIA MICROLOG S.R.L. SEAFOOD BAR ZUCCHETTI TCPOS SRL
GRANDIAGENZIE JENNIFER PLURISERVICE
BIOGELATO ECOLINE WASH MOBILE MIDAS SEALY
GREEN&GO! INSALATE TAKE KASANOVA - SOC. F.LLI POLPETTERIA DI SICILIA
BLOOKER ECONOCOM AWAY FONTANA MILLIONAIRE SECOND LIFE KITCHEN
PRIMADONNA COLLECTION
BRICOCENTER EMMEGROSS&UNIGROSS GRUPPO EUROPA KGROUP SRL MISTER FRUIT SRL SENSE LAB
12 / 13
The visitors at the Salone
Franchising Milano 2014
Professional Competence Gender and origin
26% of visitors of the Salone HANDICRAFT Men are about 70% of the visitors. WOMEN
Franchising Milan 2014 12% 3% 30% are women.
MERCHANT MEN
is composed of entrepreneurs 3%
or business executives looking FREELANCER Italian visitors come for 76%
3% 20%
for new opportunities, of changing, EXECUTIVE from Northern Italy and 24% 32%
of evolution. from Central and South.
EMPLOYEE
Over 30% of visitors are employees 16%
ENTREPRENEUR
68%
or professionals with the desire 16% Approximately 5% of visitors
to start their own business with WORKER come from abroad, as profiled
an entrepreneurial activity, 17% in the following graph.
STUDENT/ HOUSEWIFE/ RETIRED
the dream of own business. 10%
OTHER
The traders are the 20% of visitors.
Area of interest Italian visitors origin
5% EMILIA ROMAGNA
2% FRIULI VENEZIA GIULIA
From the analysis of the sectors
VARIOUS 19% 2% LIGURIA
in which the potential franchisees 50% LOMBARDIA
BUILDING 1%
show more curiosity comes 11% PIEMONTE
a picture of the four most ARTICLES HOME 7% 1% TRENTINO ALTO ADIGE
0% VALLE D’AOSTA
interesting sector: SERVICES FOR BUSINESSES 4%
5% VENETO
DISTRIBUTION 3% 1% ABRUZZO
32% are interested in clothing 4% LAZIO
SPECIALIZED TRADE 17%
and person articles 2% MARCHE
SERVICES 7% 0% MOLISE
19% in food
FOOD 19% 3% TOSCANA
19% in services
1% UMBRIA
17% looks for specialized trade - PERSON ARTICLES 10% 0% BASILICATA
Optics, Home, Gifts, Flowers, Pet CLOTHING 22% 2% CALABRIA
4% CAMPANIA
3% PUGLIA
0,0% 5,0% 10,0% 5,0% 20,0% 5,0% 1% SARDEGNA
5% 2% 2% 50% 11% 1% 0% 5% 1% 4% 2% 0% 3% 1% 0% 2% 4% 3% 1% 4% 4% SICILIA
14 / 15
The Retail Expo The Salone that has made the
at Fiera Milano Rho history of the franchising in Italy
Salone Franchising Milano is a The tools The coverage
professional retail exposition focused on The Franchising Factory is a free The Salone is supported by a
the innovation in the chain of commerce. consultation service for exhibitors and communication campaign based on
The trade is considered in a wide-ranging visitors, operative during the Salone with a advertisements on and off-line on the
meaning: franchising, e-commerce, retail, series of desks where many professionals main national newspapers and sector-
consumer behaviours, networks, services are available to both those who have based magazines (Corriere Della Sera,
and technologies for the distribution, developed their own project and want Il Sole 24 Ore, Il Giornale, Radio 24,
business developments and marketing to become a franchisor and to those Millionarie, AZ Franchising), on the
advisory services. The Salone is organised who want to become franchisee. From partnership with many major media
by RDS & Company, a management- counsellors to experts of the retail chains (ANSA, Class and Cnbc channels, Radio
consulting firm, in partnership with Fiera and business plans to the consultants Number One) and on a constant press
Milano. for internalization: everyone can access office activity that generates articles and
to the FDesk and gets hints for the editorials dedicated to both the event
The protagonists development of his/her own project. The and the visibility of the exhibitors, also
The heart of the Salone are the FFactory is developed with the intention promoted through the social media.
franchisors/retailers that expose their of building a tool that supports those who
business projects and offer to the visitors want to do business.
more than 200 business ideas to invest
in. There are concrete opportunities for The Franchising School is an area
investors who wish to run their own dedicated to those who visit the Salone
business. with the aim of approaching the
franchising world or of starting their own
The targets business. The purpose of the FSchool
Four main targets to which the Salone is the introduction into the field of
speaks to: youths and women who wish franchising/retail and the transmission
to become entrepreneurs or look for of knowledge. The workshops provide
tailored job alternatives to meet their basic information on the franchising
family’s needs; those who are already structure and the opportunities of self-
16
engaged in commerce or in franchising employments, elucidations on the way
and choose to develop and expand the to best approach the industry, including
business; big or medium-sized investors an introduction to the related Italian law.
like companies, funds and managers Admission is free and open to everybody.
who decide to start their own business
or to capitalise before the retirement;
international retailers, companies that
are already engaged in the distribution
channels and are interested in investing
in Italian brands making them growing
through the master franchising method.
16 / 17
Credits
Sales Manager
Maria Vittoria Alvino
Luigi D’Antonio
RDS & Company Srl
via dell’Annunciata 31
20121 Milano
commerciale@salonefranchisingmilano.com
tel +39 02 4814110 (extention n. 2)
fax +39 02 4987809
www.salonefranchisingmilano.com
istitutional partners
EARS
N 30 Y
L EDITIO
SPECIA
Fiera
Rho/
Milano 3_26
r2
octobe
Salone Franchising Milano 2015
Thirty Times Future
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