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ARTICLE
THESIS REFLECTION
Complex Projects - Hotel New York
Migration of Atmosphere
HOME AWAY FROM HOME
Student Chair Studio coordinator Figure 0: Concept Collage (Yoo, 2021)
Chaewon Yoo Kees Kaan Hrvoje Smidihen
5046599
Tutors
Hrvoje Smidihen
Gilbert Koskamp
Dan Baciu
1 2
ARTICLE
HOME DESIGN BRIEF PROGRAM CONCEPT
AWAY FROM In this project, the elements of HANOK are
one of the most important design elements
The big frame of the embassy’s program
is very simple. They are the embassy
HOME and will be fully utilized: Flexible Structure,
Distinguished In and Out, Outbuildings, Sever
functions(Ambassador Rooms, Office, etc.)
represented by private spaces, and libraries
Courtyards, CHA GYEONG, Harmony with and archives represented by public spaces.
A new South Korean Embassy with its own atmosphere in Nature (Figure 4). In addition, considering How to separate and connect these two
Rotterdam
the height of Delfshaven’s buildings, the new opposing functions simultaneously is one of
Chaewon Yoo embassy will be between 15 and 20 meters the most important considerations for this
high. For a more public-friendly embassy, project. Thus, three concepts were proposed,
the percentage of public space and private taking into account the elements of HANOK,
space will be almost 50 percent of each, which are the key concepts of this project
and the role of courtyards(buffer zones) and the program concept: HANOK in the Box,
between programs of the embassy can be Tip of the Iceberg, Contrast.
one of key elements of design (Figure 5).
INTRODUCTION In the case of overall ambitions, there are
Figure 1: A New Korean Embassy in Rotterdam (Yoo, 2021)
urban and architectural perspectives. For
The project started from Research Question: urban, diffusion of atmosphere, embassy
with public and events should be considered.
For architecture, sustainable, flexible, and
harmony with nature will be considered.
‘HOW CAN SUCH ELEMENTS THAT
DETERMINE THE ATMOSPHERE OF THE
SPACE BE APPLIED TO THE REAL SPACE
TO DERIVE THE NATURAL ATMOSPHERE OF
THE SPACE?’.
Figure 2: Embassy with Public (Taiwannews, 2019)
Figure 4: Elements of HANOK (Hahoe, 2020)
The main goal of the project is whether a Max Height Program Statement Embassy Program Breakdown
space with the atmosphere that people PUBLIC 38% - 3230M2 PRIVATE 62% - 5270M2
who live away from home can recall the
feeling of their hometown can be designed, ARCHIVE
LOUNGE
RECEPTION
COURTYARD & OFFICE
and the specific target is the new South 52.4%
LIBRARY
LOBBY
HALL
Korean Embassy in Rotterdam (Figure 1). The PUBLIC
architectural ambition of this new embassy is 15m - 20m LIBRARY
ARCHIVE STORE COURTYARD
to go further from a public-friendly space with &
CAFE
OFFICE STORAGE
To complement
a Korean atmosphere to study what influence building heights
it can have in Rotterdam (Figure 2) and also in Delfshaven.
PRIVATE CONFERENCE
to experiment to see if this atmosphere can 47.6%
OFFICE OFFICE
GARDEN ROOOM
OFFICE
EMBASSY
spread (Figure 3). PRIVATE
AMBESSADOR’S PRIVATE TECHNICAL
ROOOM GARDEN SPACES
Figure 3: Diffusion of Atmosphere (Yoo, 2021) Figure 5: Project Requirements (Yoo, 2020)
3 4
ARTICLE
HANOK in the Box (Figure 6) Tip of the Iceberg (Figure 7)
This idea starts with a program breakdown This design follows the structure of HANOK.
diagram. Basically, in this design, many So, there are many outbuildings and each of
outbuildings are arranged like HANOK. them have a yard. The main concept of this
And several courtyards connect these building is to maximize open space by utilizing
outbuildings. So they are separate but look underground space. Therefore, libraries and
like one building. In addition, these courtyards archives are mainly located underground
have a flexible structure so that free to open and have separate entrances above the
and close. ground. And this building clearly distinguishes
between private and public areas.
BF GF
EMBASSY
EMBASSY EMBASSY
EMBASSY ARCHIVE
PRIVATE
PRIVATE
PUBLIC
ENT ARCHIVE PUBLIC
ENT
LIBRARY LOBBY
LIBRARY LOBBY ENT
ENT PUBLIC YARD
ENT ENT FLEXIBLE ZONE
Flexible(Buffer) Zone
Different Entrance
Utilize Underground
Indirect Connectivity
(Cha Gyeong) Maximize Public yard
Figure 6: Concept 1 (Yoo, 2021) Figure 7: Concept 2 (Yoo, 2021)
5 6
ARTICLE
Flexible(Buffer) Zone
Different Entrance
Contrast (Figure 8)
The key point of this concept is that it is a
Indirect Connectivity
building with two layers. The outer layer is a but they are visually connected and indirect (Cha Gyeong)
public space, representing Dutch atmosphere. connectivity can be expected like people can
The inner layer is a private space, which see the courtyard from the outer layer.
represents Korean atmosphere. And there HANOK in the Box
are some connections between the two, such In conclusion, the direction of the project
Adding
as doors or windows. And in this part, CHA is decided by taking ‘Contrast’ as the main
GYEONG system can be used. For example, concept and adding the key elements of the
some parts are physically disconnected, other two concepts (Figure 9).
ENT
Utilize Underground
PUBLIC (NL)
PUBLIC ZONE (NL) Maximize Public yard
LIBRARY & ARCHIVE
PRIVATE ZONE (KR)
PRIVATE (KR)
COURT YARD
Tip of the Iceberg
CHA GYEONG
+
DIRECT Main Concept
CONNECTION
EMBASSY INDIRECT
CONNECTION
ENT
Distinguished
Public & Private
Courtyard
Contrast
CHA GYEONG
Figure 8: Concept 3 (Yoo, 2021) Figure 9: Final Concept (Yoo, 2021)
7 8
ARTICLE
SITE CONCEPT OVERALL CONCEPT
The Korean Embassy is located at the west Final massing was implemented by
end of WA’s business strip. This building is considering all factors such as design brief,
also near the border between private and program, site, etc. In this building, the private
public, and there is a waterfront space right space is completely separated, while the
in front of it. The western area was further public space is open toward the surrounding
expanded to provide space for the site. Since area (Figure 11). However, there is also an
the goal of this project is to be a public- intervening space between the two, so it has
friendly embassy, a lot of considerations are a flexible structure that is connected and
needed on how to arrange the private and disconnected when necessary (Figure 12).
public areas. It is necessary to think about Outside the building, various events using
ways in which different users can move freely waterfront spaces and open spaces can be
without infringing on their space (Figure 10). hosted by the embassy or used for other
In addition, one of the goals of this project is purposes such as parks (Figure 13).
to utilize the surrounding waterfront and open
spaces as event spaces.
Figure 10: Site Analysis (Yoo, 2020) Figure 11: Final Massing (Yoo, 2021)
9 10
ARTICLE
Concept Massing Materials
PUBLIC (NL)
LIBRARY & ARCHIVE
PRIVATE (KR) GIWA
ooms
dor R
assa
Amb b a ssy
E m
ssy STONE & BRICK
Emba
EMBASSY
CONCEPT
TIMBER
ry
Libra
14M
GLASS STEEL
ive
Arch
g
Parkin
ive
Arch
a
te Are
Priva
TIMBER
Figure 12: Overall Concept (Yoo, 2021) Figure 13: Embassy with Events (Yoo, 2021)
11 12
ARTICLE
1. Land Extension 2. Level Difference 3. Program 4. Courtyard PLANS
The group strategy shows how each project shapes, doors, columns, etc. show a sharp
affects each other (Figure 16). In the site plan, difference on the drawings (Figure 19-22).
it is already possible to distinguish the two In section drawings, this part can be clearly
areas by the difference in the shape of the identified as well. Furthermore, especially in
Public
±0
±0m
roof (Figure 17). The 1:500 plan shows how the cross section, it clearly shows that the
±2.6m
±2.6
2 6m
6m
±2.6
6m Private
te
the building connects with the waterfront library part looks like floating on the water.
space and the surrounding open space, And another section drawing showing the
and how people use these spaces (Figure library part shows the points that realize ‘Cha
5. Core Systems 6. Entrances for Public 7. Entrance for Staff 8. Car Entrance (Staff Only) 18). In each of the 1:200 plans, the outer Gyeong’ and the book shelves with various
layer, which is a public space representing levels (Figure 23-25). In the collage image, the
the Dutch atmosphere: the library part, and contrast between the surrounding landscape
the inner layer, which is a private space of the Netherlands with the windmill and this
representing the Korean atmosphere: the building reveals the feeling of the concept
embassy parts are clearly revealed. Elements well.
such as different floor patterns, furniture
BF
GF
GF
F
Sta f Only
Staff
Staf Only GF
GF
Figure 14: Massing Process (Yoo, 2021)
CONCEPT ELABORATION BF GF
The model implemented in this way is settled
on the target site. Expand part of land and
position the model according to the level
difference. At this time, some part of the
public spaces representing the Netherlands
show the effect of floating on the water. Also, 1F 2F
as shown in the image, the public and private
spaces are completely separated. There are
also different entrances for the staffs and
public (Figure 14). And there is courtyard in
the middle, which is main circulation of private
N
space (Figure 15).
PUBLIC
PRIVATE
GARDEN
Figure 15: Zoning Program (Yoo, 2021) Figure 16: Western Archipelago Strategy (WA, 2021)
13 14
ARTICLE
N
0M 50M 100M 200M
Figure 17: Site Plan 1:1000 (Yoo, 2021) Figure 18: Urban Implementation 1:500 (Yoo, 2021)
15 16
ARTICLE
Figure 19: BF Plan 1:200 (Yoo, 2021) Figure 21: 1F Plan 1:200 (Yoo, 2021)
Figure 20: GF Plan 1:200 (Yoo, 2021) Figure 22: 2F Plan 1:200 (Yoo, 2021)
17 18
ARTICLE
Figure 25: Perspective Section (Yoo, 2021)
Figure 23: Longitudinal Section 1:200 (Yoo, 2021)
N
0M 10M 30M 50M
Figure 24: Cross Section 1:200 (Yoo, 2021) Figure 26: Elevation 1:500 (Yoo, 2021)
19 20ARTICLE
Figure 27: Facade View (Yoo, 2021) Figure 29: Embassy Courtyard View (Yoo, 2021)
Figure 28: Embassy View (Yoo, 2021) Figure 30: Library Entrance View (Yoo, 2021)
21 22ARTICLE
Figure 31: Library View 1 (Yoo, 2021) Figure 33: CHA GYEONG From Library Side View 2 (Yoo, 2021)
Figure 32: CHA GYEONG From Library Side View 1 (Yoo, 2021) Figure 34: CHA GYEONG From Embassy Side View (Yoo, 2021)
23 24ARTICLE
Figure 35: Library View 2 (Yoo, 2021) Figure 37: Exterior View 2 (Yoo, 2021)
Figure 36: Exterior View 1 (Yoo, 2021) Figure 38: Exterior View 3 (Yoo, 2021)
25 26ARTICLE
FROM INTRO REALIZATION
TO CONCLUSION OF THE CONCEPT
‘Companion(1999)’ by KAWS South Korean Embassy Private Embassy From Embassy Part
CONTRAST CHA GYEONG
PUBLIC (NL) PUBLIC (NL)
LIBRARY & ARCHIVE LIBRARY & ARCHIVE
PRIVATE (KR) PRIVATE (KR)
EMBASSY EMBASSY
‘Companion(1999)’ in ‘The Simpsons(1989)’ Delfshaven
‘The Kimpsons(2004)’ Embassy in Delfshaven Public Library From Library Part
27 28ARTICLE
ASPECT 1
REFLECTION The relationship between research and design
person’s own background such as thoughts,
knowledge, culture, lifestyle, and habits also
moved with it. In other words, I thought the
In architecture, research and design are person move with his or her own atmosphere.
inextricably linked. Design can act as a So the graduation topic became a migration
means to solve certain problems, and of atmosphere, and this is of course inevitably
PROJECT DESCRIPTION
research is inevitable in the process. In closely related to the topic of the studio.
order to do any design, related knowledge Because the studio’s topic, “migration”, was
Every space has its own atmosphere. My The above problem and research question
must be accompanied and research must a very important source of inspiration and a
graduation project begins with studying what began by thinking about the definition of
be conducted for this. For this reason, the starting point for my graduation project.
elements constitute the atmosphere of space. migration. When I think of migration, I think
graduation studio puts the weight of research
When people sensing a space for the first time, of human movement first. The movement of
and design on the same level. First, a problem
they may grasp the atmosphere of a particular people is not just the movement of people,
or topic is set, and all information and data ASPECT 3
place or city directly through the eyes. And but the movement of their overall background,
related to it are collected and analyzed. This Research method and approach chosen by
then, the auditory and olfactory parts could environment, that is, atmosphere. Then one
can be seen as a basic research stage. Then, the student in relation to the graduation studio
give an indirect feeling of atmosphere. Like of the most powerful factors that determined
after determining the initial settings for a full-
this, there are various elements that make up their atmosphere might be the background
fledged design, design begins. In the process The graduation project is carried out with
the atmosphere of the place: visual, colors, and environment, in other words, the country.
of designing, research is also necessary. The a proper balance between group research
materials, smell, sound, noise, mood, feeling, And this idea led to the program being decided
reason why this design was made and why and individual research. Collaborative group
memories, climate, temperature, culture, as the embassy. Furthermore, the South
this design suits this place should be proved studies find problems and new potential by
etc. Take “The Therme Vals (1996)” by Peter Korean Embassy was finally decided due
through research. Research may continue collecting and analysis of a wide range of
Zumthor as an example. This building is a very to the strong link between the Netherlands
after design is complete, such as collecting information from a given site. The results of
good example of stimulating the five senses and South Korea, including the Dutchman
information related to design, case studies, the analysis solve problems, establish new
and giving a feeling of the atmosphere of the Hamel’s first visit to Korea in 1653 and the
and research for building’s skin or structural appropriate plans, and give a new identity to
building. The material of this building is made ongoing active exchange between Rotterdam
design. As such, I think research and design the site. At the same time, personal research
of Quartzite, which has a strong locality of and Busan.
are a mutually cooperative relationship. sets a theme and sets up research questions
Switzerland, and the surrounding scenery is
I think the more diverse and in-depth by collecting and analyzing a wide range of
also impressively showed how Switzerland There are many immigrants in the world. For
research proceeds, the more meaningful and data related to the topic. It also continues
is. And the sound of water everywhere, and various reasons, such as work, study, or
reasonable designs will be born. to lay the groundwork for design, such as
the smell of stones and water make the family, they leave their hometown and flow
setting up a site and programs suitable for
atmosphere stronger. into a new country to start adapting. Also,
the topic. Design interventions that occur at
there are many travelers in the world. To have
ASPECT 2 this time should not only be well aligned with
Then, what would happen if “The Therme new experiences, meet new people, and feel
The relationship between your graduation the strategies of group research, but also
Vals” moved into the middle of a crowded new feelings, they leave for a new country.
topic and studio topic should be carried out in anticipation of some
city? Is it still “The Therme Vals” or just a public For people like them, what if the space like
degree of synergy with the studies of other
bath in the city? Is it still the atmosphere of an embassy, which is a “small country” that
Complex Projects studio is conducting individuals around them. In this way, each
Switzerland, or will another new atmosphere they will visit at least once in their lives, feels
research on various scales, from buildings person’s strategy and the group’s overall plan
be born? What are the elements that keep “The like a real hometown to them, wouldn’t that
to cities. The overall master plan of the are combined to create a beautiful master
Therme Vals” atmosphere if it is maintained be a successful “migration of atmosphere”?
city and the individual design are studied plan.
and how are such elements contributing to Therefore, my project focuses on whether
simultaneously. This approach is essential for
certain space? Through like these questions I the building gives off a genuine Korean
understanding and designing a better urban Complex Projects studio gives students the
started my research related to the meaning of atmosphere, so that people in the country
environment for the future. So, the studio’s same subject and leads them to find their
“migration of atmosphere”. can feel home when they enter the building,
topic this year was also on a large scale, own detailed subject within that subject. The
then studies how this building affects the
starting with the relationship between New studio’s research process is largely divided
surrounding environment. And the final goal
York and Rotterdam. Then the “migration” into two stages. In the first step, students
is that make this result of new experiment to
topic was conceived at Hotel New York, the study in detail with their own theme. And
‘HOW CAN SUCH ELEMENTS THAT play an important role in relations with other
physical link between Rotterdam and New when enough research is done, the second
DETERMINE THE ATMOSPHERE OF THE countries as well as our group’s site.
York. Also, the site was decided in Rotterdam, stage begins. It is to connect to the design
SPACE BE APPLIED TO THE REAL SPACE
which had a close connection with the topic. based on the first stage of research. While
TO DERIVE THE NATURAL ATMOSPHERE OF
And the students had to suggest what kind the study in the first phase focused on
THE SPACE?’.
of migration they were interested in. When quantitative collection of information for the
I think of migration, I mainly thought of the overall research, the second phase requires
movement of people, and I thought that the more in-depth study of the specified target.
29 30ARTICLE
More research is needed not only on building- so I thought about what kind of organic of a social personality are combined, and CONCLUSION
related research like program analysis, layout relationship the surrounding neighborhood how the combination of the two affects the
of space and research on materials, but and building would have. All this brought surrounding society. In addition, in terms Looking back over the past year ahead of
also on how to combine topics and designs together, and finally a new type of public of technology, this building was designed the P4, I think I’ve grown in so many ways.
well. In addition, various methods, including embassy building was born in Rotterdam. in consideration of the sustainability of the Thanks to my tutors who have guided me
sketching and 3D modeling, are used as building, such as solving the building’s energy well so as not to lose direction and my group
the main methods while conducting design consumption by itself. members who always had a positive influence
research. ASPECT 4 on me with a vast amount of assignments, I
Relationship between the graduation project was able to study the year happily and very
The topic of this studio was migration. The and the wider social, professional and ASPECT 5 meaningfully. I remember myself in the early
students had to find out what they were going scientific relevance Ethical issues and dilemmas you may have days when I first took the subject. I wondered
to migrate, and I was interested in “migration encountered during graduation at that moment how this project would be
of atmosphere”. So in order to proceed Architecture has an organic relationship completed later. Now I am very satisfied
with the first step, sufficient research and with social, professional, scientific and My graduation project is a rather special with the result of my project and I think it
analysis on “atmosphere” had to be done. other various elements. So students building where the embassy, which is a private has become an interesting project. One
From the definition of the atmosphere to the studying architecture should be prepared space, and a library and archive, which are year in Complex Projects studio was a really
atmosphere of the building, the city, etc., to understand and tackle all these aspects. public spaces coexist. One of the key parts of rewarding time for me and I can say it was the
the elements constituting the atmosphere Only then can it provide a solution suitable the project was to strike a balance between best choice. Everything was good, including
and examples that corresponded to it were for various practical problems in the modern an embassy where privacy is very important the energetic atmosphere of the studio and
investigated. Next, it was necessary to society in the future. And this graduation and a library open to everyone. It was also the the well-organized curriculum. Once again, I
select specific objects and programs that project takes full account of this connection. biggest dilemma. So, first of all, I admitted that will conclude with gratitude to my tutors who
had the atmosphere to be expressed, and the characteristics of the two spaces were gave various helpful feedback and my group
to examine whether these and the research As globalization progresses worldwide, the completely different, and took the concept as members who have always been passionate
topic were naturally connected. At the stage emergence of people of various nationalities a contrast to completely separate the areas of about the project to successfully finalize it.
of the group, a step-by-step analysis of the in various countries is increasing. Those the two spaces. So, there is a boundary wall
overall site was conducted, and the process people might be immigrants or travelers. between the two spaces. In addition, staff and
of finding a site suitable for each individual This is evidence that the pace of exchanges visitor circulation were completely separated
topic was in progress. This was also required between countries is increasing. This situation to prevent confusion. However, since the two
not only to be connected with the subject of is not only true for individuals, but also for coexist in one building, communication is
his/her research, but also to connect with businesses and organizations. For instance, possible in a limited connection if necessary.
the group members. By the end of this work, it has become more difficult to find countries This concept was well connected to the
second phase began, and I started designing that are hard to see Apple or Samsung. This subject of the existing project and became a
in earnest based on the previous research can be seen as an increasing importance link that allowed the two conflicting programs
data. of exchanges with other countries. In other to coexist. Through this project, I imagined
words, the proper response from the embassy an interesting situation in which any element
The program of my project was the embassy, is more required. that divides boundaries could also be a
and the main topic was “migration of Korean connecting part of communication.
atmosphere”. So designing the Korean I aimed to design embassies required by
embassy was the goal of this project. the present society through my graduation
Therefore, in the second stage, the number project. I focused on not only designing a
of employees and the size of the building building suitable for the globalized market,
according to the embassy’s main business but also giving some public function to it and
or scale were re-studied, and based on this, studying further how it can build relationships
the volume and exact location of the building with the surrounding community.
was determined. Then, the main concept
was conceived and linked to the existing Thus, a unique combination between an
research topics. In addition, the building was embassy, and libraries, archives was created.
designed according to the concept, and the And the experiment began in Delfshaven,
structural material, etc., was also designed Rotterdam. The key element of this project is
in consideration of being connected to how to put these two contradictory programs
the concept and existing research topics. into one building. So, the most important
In addition, consideration of the building consideration was how the domain of a very
and its surrounding context was important, professional personality and the domain
31 32ARTICLE
BIBLIOGRAPHY: LIST OF FIGURES
1. DavidsonBondi and JL. (2011). Lost in translation. Figure 0: Concept Collage (Yoo, 2021) Figure 24: Cross Section 1:200 (Yoo, 2021)
“Transactions of the Institute of British
Geographers”, 595-598. Figure 1: A New Korean Embassy in Rotterdam Figure 25: Perspective Section (Yoo, 2021)
(Yoo, 2021)
2. EdensorT. (2012). Illuminated atmospheres: Figure 26: Elevation 1:500 (Yoo, 2021)
Anticipating and reproducing the flow of affective Figure 2: Diffusion of Atmosphere (Yoo, 2021)
experience in Blackpool. “Environment and Figure 27: Facade View (Yoo, 2021)
Planning D: Society and Space”, 1103-1112. Figure 3: Migration of Atmosphere (Yoo, 2020)
Figure 28: Embassy View (Yoo, 2021)
3. KotlerPhilip. (1974). Atmospherics as a Figure 4: Elements of HANOK (Hahoe, 2020)
marketing tool. “Journal of retailing”, 48-64. Figure 29: Embassy Courtyard View (Yoo, 2021)
Figure 5: Project Requirements (Yoo, 2020)
4. Mikkel BilleBjerregaard, Tim Flohr SørensenPeter. Figure 30: Library Entrance View (Yoo, 2021)
(2015). Staging atmospheres: Materiality, culture, Figure 6: Concept 1 (Yoo, 2021)
and the texture of the in-between. Figure 31: Library View 1 (Yoo, 2021)
“Emotion, Space and Society”, 31-38. Figure 7: Concept 2 (Yoo, 2021)
Figure 32: CHA GYEONG From Library Side View 1
5. ZumthorPeter. (1998). “Thinking Architecture.” Figure 8: Concept 3 (Yoo, 2021) (Yoo, 2021)
New York: Princeton Architectural Press.
Figure 9: Final Concept (Yoo, 2021) Figure 33: CHA GYEONG From Library Side View 2
91#ᥨㅽ㓩1#+533:,1#łぴᥘⶔ㇜#䂄ᢕវ㢽#㇑ボ⯔㌬1Ń (Yoo, 2021)
ⱄ㇠=#ἁᲀ1 Figure 10: Site Analysis (Yoo, 2020)
Figure 34: CHA GYEONG From Embassy Side View
:1#◐㊬䂄ㅍ㉬#㈬䂄#វ㢽㊠⯰⎄㇜1#+533:,1 Figure 11: Final Massing (Yoo, 2021) (Yoo, 2021)
ł䂄ㅍヸ#⯜ボⓔ⊷Ḍ1Ń#ⱄ㇠=#Ỵ⟈ᝄ1
Figure 12: Overall Concept (Yoo, 2021) Figure 35: Library View 2 (Yoo, 2021)
;1#㊜⯩䄬1#+5345,1#ł㊜イᥘ⒤#⁘⊤ᜨᶼ#䂄ㅍㄔ䂱1Ń
ⱄ㇠=#⸄ぬ㷠1 Figure 13: Embassy with Events (Yoo, 2021) Figure 36: Exterior View 1 (Yoo, 2021)You can also read
