Theme weeks - Danish Business Pavilion
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THE WORLD EXHIBITION | EXPO 2020 DUBAI 10 OCTOBER 2021 – 31 MARCH 2022 Theme weeks OFFICIAL PARTICIPANT – KINGDOM OF DENMARK
Short on EXPO 2020 Dubai The main theme for the world exhibition in Dubai is: Connecting Minds, Creating the Future. The theme is divided into three categories: Sustainability, Mobility and Opportunities. The World Exhibition 2020 Dubai will be held from 1 October 2021 and strives to become the greatest world exhibition until now. The event was set to be held in 2020, but due to the Covid-19 pandemic, the exhibition is set to be held from 1 October 2021 to 31 March 2022. A total of 182 days filled with international dialogue and mutual, cultural interests from countries around the world will soon begin. The organization behind EXPO 2020 expects more than 25 million visitors, 70 % internationally and 30 % regionally. The world exhibitions are purposeful events, which seeks to solve the world-wide challenges that humans are facing right now. This can be accomplished by discovering and understanding each other's cultures, establishing partnerships across frontiers and by gathering countries and international organizations under one roof. Therefore, these events are unique in their ability to gather millions of visitors and create a new dynamic between people and nations. Read more about EXPO 2020 from page 10. 2 EXPO 2020 Dubai | The World Exhibition
Denmark and the world exhibitions The world exhibitions are no longer commonly known in Denmark, however, most people remember the world exhibition back in 2010, located in Shanghai, where The Little Mermaid was brought to the erstwhile danish pavilion. This exhibition was a huge success and hosted 6,5 million visitors at the danish pavilion, which was designed by architect Bjarke Ingels. The world exhibitions take place every five years and are the world's largest event after the Olympics and the FIFA World Cup. This must be utilized to promote the best our country has to offer. A pavilion with great focus on danish business. The World Exhibition | EXPO 2020 Dubai 3
In cooperation with Trade Council Theme weeks 4 EXPO 2020 Dubai | The World Exhibition
Choose between more Participate as a business under the slogan ‘The very best of than 40 different theme Denmark’ Meet international decision weeks makers from your industry Kickstart your export adventure on the global scene Join us when we highlight your industry’s export 7 1,7 % kickstart discount options to the entire world. Participate in a theme – only 28,3 % own contribution week on the danish pavilion as a part of the world’s largest export venue. Strengthen your export with a campaign offer on 71,7 % kickstart discount. A unique opportunity In cooperation between danish- and local players, we Theme weeks will throughout the World Exhibition focus on danish businesses within a range of export-oriented industries. We provide 71,7 % kickstart discount on Bringing Trade Council, the Danish Chamber of your participation up until 30 June 2021, Commerce and an array of trade associations and export subject to sold out. supervisors, we have created a very strong team to both Regular price . . . . . . . . . . . . . . . 106.000 kr. attract the right players and assemble the programs, Save 76.005 kr. corresponding to 71,7 % which really makes a difference to the participating businesses. Your price . . . . . . 29.995 kr. Find out if we have a theme week within your industry on the following pages. All prices are excl. VAT The World Exhibition | EXPO 2020 Dubai 5
Book your place right now network of partners are working on attracting the right It is important for us to make sure that each participating audience for the theme weeks. business obtains the ideal exposure and attention throughout a theme week. Therefore, we have a To strengthen the efforts and make sure that we attract restriction on how many businesses that can participate the right visitors, we are of course paying attention to the within each theme. following: First come, first served • The world exhibition in Dubai is the largest one to date We provide room for at least 8 and a maximum of 15 • 192 national pavilions participate with the best, they participants within each theme week. The tickets are each have to offer available on a first-come-first-served basis - so do not • Dubai is one of the world’s most busy fair- and wait too long to save yourself a spot on the world's exhibition cities largest export fair. Several theme weeks are already • Dubai Exhibition Center continuously settles fairs and sold out. events for big, international audiences Synergies and cooperation All these factors contribute to attract our audience. The purpose of the theme weeks is to focus on the leading, danish players from different industries. Program and dates for the theme weeks have been Simultaneously, the world exhibition and our strong settled – see the full overview on the following pages. 6 EXPO 2020 Dubai | The World Exhibition
Example on a theme week Content: DBP-representative The theme weeks are still under detail Fair stand (6m2) development Customization and set up of special areas Several of the theme weeks have already been planned Reception on DBP with an array of trade organizations, as well as partners. Export day with workshop, incl. lunch The concrete development will be undertaken in Fieldtrip - bus trip, incl. lunch close cooperation with Trade Council, the Consulate Meeting facilities and workshops General in Dubai, Danish Business Pavilion and Tickets to EXPO 2020 ExpoMatch, including export advisors and relevant Marketing material trade organizations. Themes and dates will be announced, as they finish, and they can all be found on Exhibition fee verdensudstillingen.dk Hotel coordinator Fly coordinator So please follow along on verdensudstillingen.dk, where Revision you can subscribe to our newsletter, so you will always be updated. Accounting and reporting Special services are under development The World Exhibition | EXPO 2020 Dubai 7
Theme weeks 2021 Time slot Main theme Weekly theme Week Start Ending Theme zone 1 Theme zone 2 Theme zone 1 Theme zone 2 Sunday Wednesday 40 Design Design Interior, fashion, jewelry Lamps, furniture 03/10 2021 06/10 2021 Sunday Wednesday Health & Health & 41 Medicinal tech Neurology, handicap, vitamin 10/10 2021 13/10 2021 pharmaceutical pharmaceutical Sunday Wednesday Building & Building & 42 Building materials (renovation) Architecture 17/10 2021 20/10 2021 construction construction Coffee and tea, soda and non- Danish, food, recycling Sunday Wednesday 43 Drinks Food alcoholic, liquor, water, wine and 24/10 2021 27/10 2021 beer Sunday Wednesday Tech, Electronics, electronic/sound, 44 Tech Robotic 31/10 2021 03/11 2021 education TV & Radio, EdTech Sunday Wednesday Energy, climate action, responsible consumption and production, 45 Sustainability Sustainability 07/11 2021 10/11 2021 water and environment, food waste, quality education Sunday Wednesday 46 Digitalization Entertainment Digitalization, fintech, IT-industry Games, video games 14/11 2021 17/11 2021 Sunday Wednesday 47 Fashion Fashion – – 21/11 2021 24/11 2021 Sunday Wednesday 48 Furniture Furniture – – 28/11 2021 01/12 2021 Sunday Wednesday 49 Transport Transport Logistics Aviation 05/12 2021 08/12 2021 Sunday Wednesday 50 Innovation Green Innovation Outdoor- and city life 12/12 2021 15/12 2021 Sunday Wednesday Christmas and Christmas and 51 – – 19/12 2021 22/12 2021 New Year New Year Sunday Wednesday Christmas and Christmas and 52 – – 26/12 2021 29/12 2021 New Year New Year Almost sold out Check out verdensudstillingen.dk for the latest updated version and all existing conditions. 8 EXPO 2020 Dubai | The World Exhibition
2022 Time slot Main theme Weekly theme Week Start Ending Theme zone 1 Theme zone 2 Theme zone 1 Theme zone 2 Sunday Wednesday 1 Females Design Beauty Sustainable fashion, jewelry 02/01 2022 05/01 2022 Sunday Wednesday 2 Investment Investment – – 09/01 2022 12/01 2022 Sunday Wednesday 3 Sport Sport Equestrian Equestrian 16/01 2022 19/01 2022 Sunday Wednesday 4 Fashion Fashion Jewelry Accessories 23/01 2022 26/01 2022 Sunday Wednesday Building & Building & 5 – – 30/01 2022 02/02 2022 construction construction Sunday Wednesday Robotic, electronics, TV & Radio, 6 Tech Tech – 06/02 2022 09/02 2022 EdTech Sunday Wednesday 7 Design Design – – 13/02 2022 16/02 2022 Sunday Wednesday Energy, climate action, responsible consumption and production, 8 Sustainability Sustainability 20/02 2022 23/02 2022 water and environment, food waste, quality education Sunday Wednesday Coffee and tea, soda and non- 9 Food Drinks Danish, food, recycling 27/02 2022 02/03 2022 alcoholic, liquor, water, wine and beer Sunday Wednesday 10 Art Digitalization – – 06/03 2022 09/03 2022 Sunday Wednesday 11 Tech Tech – – 13/03 2022 16/03 2022 Sunday Wednesday 12 Tourism Tourism – – 20/03 2022 23/03 2022 Sunday Wednesday 13 Innovation Innovation – – 27/03 2022 30/03 2022 The world meets Denmark in Dubai The World Exhibition | EXPO 2020 Dubai 9
Participate in the world's largest business promotion When Denmark is to be featured on the big stage, we jointly have to show the best that danish business has to offer in terms of sustainability and innovation. Danish Business Pavilion and ExpoMatch offers you an exclusive opportunity to follow the dream of testing your business or your product on the world’s absolute largest export scene. In the exclusive company amongst the elite from Denmark and 191 other nations, we offer direct contact with an international audience of consumers and decision makers, who all seek the best of the best. A unique growth opportunity for you and your business. 10 EXPO 2020 Dubai | The World Exhibition
25 million visitors from across the world over 182 days The World Exhibition in Dubai expects 25 million visitors from across the world in the period 1 October 2021 to 31 March 2022. With exhibitors from 192 nations, who each show off the best they have to offer, this world exhibition is by far the largest and most spectacular. The World Exhibition | EXPO 2020 Dubai 11
The danish pavilion facilitates possibilities for your business on an international level We wish to help danish businesses kickstarting their export adventure. Therefore, ExpoMatch and Danish Business Pavilion focus on teamwork, visibility, and networking on an international level. Throughout the 182 days, we will make sure to facilitate the most important elements for your business' internationalization process. This includes the right exposure in the proper context opposite businesses and decisions makers, who actively seek new partners and possibilities. Moreover, you will become a visible part of our online universe, which is expected to receive additional interest from international businesses that seek partners in Denmark. The online universe is active and will be marketed intensively for 24 months. We will help to get your business started on the international market We will help to break down boundaries and open doors, thereby you will get easier access to potential customers and markets. Language- and cultural barriers, as well as matching one's expectation, are some of the challenges, which can discourage an internationalizations process. We will assist your business in translation of sales- and presentation material, together with marketing across the cultural bridge, opposite potential customers, and partners. 12 EXPO 2020 Dubai | The World Exhibition
Facts about the world exhibition • Runs from the 1 October 2021 to 31 March 2022 • That is 182 days in a row • 25 million guests are expected • This is the world’s third largest event • Only surpassed by the FIFA Cup and the Olympics • 1 92 out of the the world’s 196 nations are participating • P ostponed from 2020/2021 to 2021/2022 due to the pandemic • 2 billion people live within short flight distance • 715 million international citizens live within the community • In 2010 Denmark brought The Little Mermaid to Shanghai and got 6,5 million visitors (Denmark did not participate in 2015) • There were 73 million visitors in Shanghai, 2010 • We expect between 1-2 million visitors on the danish pavilion • W e expect between 500-1000 danish businesses as participants • We expect between 1000-3000 danish delegations participants • We expect to carry 10.000 danish visitors through our own travel agency • U sually there are over 60.000 danish tourists in the winter months • Over 25.000 Nordic citizens live in the community The World Exhibition | EXPO 2020 Dubai 13
The largest World Expo to date The World Exhibition expects more than 25 million Dubai has an international and dynamic business visitors. Dubai is ranged as the world's fourth most visited environment, and is the world's second largest fair-, city with 16 million visitors in 2019, and a community event- and exhibition city. consisting of approximately 65 by million people*. *) In the 6 GCC countries The world's largest World-class infrastructure and Hotels for everyone's international airport travelling possibilities needs in all price ranges Dubai has a world class infrastructure, The annual traffic involves over well-renowned roads and spectacular 90 million passengers through public transportation. Connectivity and There are up to 700 hotels in the 90 airlines and more than 240 short travelling time for more than half Emirates, together presenting destinations. of the world's population. 115.000 rooms. Business possibilities and tax Rich on experiences State-of-the-art venues free benefits and adventure Dubai is famous for its adrenalin Dubai is built for trade pumping desert safaris, luxurious spa opportunities, and therefore Dubai is pro-business and takes experiences, relaxing cruises, Arabic offers one of kind event facilities pride in having ultra-transparent culture, and entertainment for all and meeting rooms in all sizes. rules for business. target groups. 14 EXPO 2020 Dubai | The World Exhibition
General expectations Visitors from all sectors Even though the world is radically changed, and it is Consumers possibly even harder foreseeing the future than usual, it is also clear that teamwork and trade is the future for all State and diplomatic guests nations and businesses. Businesses It is thereby clear that the world's largest international exhibition offers genuine and and unique possibilities for Universities and research every participant. Put your business in focus when Danish Business Pavilion welcomes the world. Organizations, private equity funds and NGO's Get introduced to new markets and possibilities 22% 11% 50% 17% 8 timer 6 timer 3 timer 70 % international visitors 50 % from the MENA region 17% South Asia The most international EXPO to date Middle East, North Africa 2-4 hours flight time 30 % regional visitors 22 % European visitors 11 % East Asia Hence 85 % expats (int. residents) 2-6 hours flight time 5-8 hours flight time 10 main languages 4 types of visitors English Chinese 43 % experience seekers Arabic Hindi 33 % fun seekers Source: Spanish Russian 30 % self enrichers Portuguese Japanese French German 20 % impressionables The World Exhibition | EXPO 2020 Dubai 15
Partners 16 EXPO 2020 Dubai | The World Exhibition
ROBOTTO The World Exhibition | EXPO 2020 Dubai 17
DIUS RA 2016 EST. ST R DI Y ILLE 18 EXPO 2020 Dubai | The World Exhibition
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A reservation has been made in respect of concept development and typing errors. 12 May 2021 The world meets Denmark in Dubai Contact Danish Business Pavilion ApS We will assemble the right solution for you Firas Al-Humidi Vesterbro 101, 2. sal Our goal is that all participating businesses Senior Sales Executive 9000 Aalborg obtain the ideal payoff of their participation (+45) 27 51 52 02 (+45) 70 20 77 77 on the World Exhibition. Therefore, all our firas@expo2020.dk www.expo2020.dk products are modular and can be constructed CVR nr. 40974415 exactly after your needs and ambitions. Per Andersen Chief Networking Officer www.verdensudstillingen.dk Do not hesitate to contact one of our skilled (+45) 27 27 97 59 employees and have a chat about, which per@expo2020.dk @Expo 2020 Danmark solutions that are right for you. Morten B. Jørgensen Sales & F&B Manager (+45) 61 10 13 66 morten@expo2020.dk 20 EXPO 2020 Dubai | The World Exhibition
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