THE RUSSIAN FEDERATION - ICT.Moscow
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
DIGITAL 2019
THE RUSSIAN FEDERATION
ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET,
SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019DIGITAL 2019 DIGITAL 2019
GLOBAL DIGITAL YEARBOOK
ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET,
SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
CLICK HERE TO READ OUR DIGITAL 2019 CLICK HERE TO READ OUR DIGITAL 2019
GLOBAL OVERVIEW REPORT, WITH MORE GLOBAL DIGITAL YEARBOOK, WITH
THAN 200 PAGES OF ESSENTIAL CHARTS ESSENTIAL HEADLINE DIGITAL DATA
AND INSIGHTS FROM AROUND THE WORLD FOR EVERY COUNTRY IN THE WORLDCLICK THE LINKS BELOW TO ACCESS OUR IN-DEPTH LOCAL REPORTS GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND TFYR MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECH REP. GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE
GLOBAL OVERVIEW 5
JAN DIGITAL AROUND THE WORLD IN 2019
2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE
TOTAL UNIQUE INTERNET ACTIVE SOCIAL MOBILE SOCIAL
POPULATION MOBILE USERS USERS MEDIA USERS MEDIA USERS
7.676 5.112 4.388 3.484 3.256
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
56% 67% 57% 45% 42%
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
6 LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).JAN ANNUAL DIGITAL GROWTH
2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
TOTAL UNIQUE INTERNET ACTIVE SOCIAL MOBILE SOCIAL
POPULATION MOBILE USERS USERS MEDIA USERS MEDIA USERS
+1.1% +2.0% +9.1% +9.0% +10%
JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019
+84 MILLION +100 MILLION +367 MILLION +288 MILLION +297 MILLION
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
7 LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).JAN INTERNET PENETRATION BY REGION
2019 INTERNET USE BY REGION, COMPARING THE NUMBER OF INTERNET USERS TO TOTAL POPULATION (REGARDLESS OF AGE)
NORTHERN
EUROPE EASTERN
EUROPE
95%
NORTHERN
AMERICA
80%
95% WESTERN
EUROPE 94% 88% 50% CENTRAL
ASIA
SOUTHERN
EUROPE 60% EASTERN
ASIA
CARIBBEAN NORTHERN
AFRICA 50% 66%
63% 51% MIDDLE
WESTERN
ASIA
42%
AFRICA SOUTHERN
CENTRAL
AMERICA 41% ASIA
WESTERN 12% 63% SOUTH-EASTERN
ASIA
AFRICA
73% 32% EASTERN
AFRICA
SOUTHERN
AMERICA
51% 69%
SOUTHERN OCEANIA
AFRICA
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE
8 MEDIA. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.JAN SOCIAL MEDIA PENETRATION BY REGION
2019 BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE PLATFORMS IN EACH COUNTRY / TERRITORY, COMPARED TO TOTAL POPULATION
NORTHERN
EUROPE EASTERN
EUROPE
67%
NORTHERN
AMERICA
48%
70% WESTERN
EUROPE 53% 58% 16% CENTRAL
ASIA
SOUTHERN
EUROPE 70% EASTERN
ASIA
CARIBBEAN NORTHERN
AFRICA 40% 54%
62% 46% MIDDLE
WESTERN
ASIA
24%
AFRICA SOUTHERN
CENTRAL
AMERICA 12% ASIA
WESTERN 7% 61% SOUTH-EASTERN
ASIA
AFRICA
66% 8% EASTERN
AFRICA
SOUTHERN
AMERICA
38% 57%
SOUTHERN OCEANIA
AFRICA
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL
9 MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE
UNITED NATIONS GEOSCHEME.JAN SOCIAL PLATFORMS: ACTIVE USER ACCOUNTS
2019 BASED ON MONTHLY ACTIVE USERS, USER ACCOUNTS, OR UNIQUE VISITORS TO EACH PLATFORM, IN MILLIONS
FACEBOOK 2,271
YOUTUBE 1,900
WHATSAPP 1,500
FB MESSENGER 1,300
WEIXIN / WECHAT 1,083
INSTAGRAM 1,000
QQ 803
QZONE 531
DOUYIN / TIKTOK 500
SINA WEIBO 446
REDDIT 330
TWITTER 326
DOUBAN 320
LINKEDIN** 303
BAIDU TIEBA* 300
SKYPE* 300 SOCIAL NETWORK
SNAPCHAT** 287
VIBER* 260 MESSENGER / VOIP
PINTEREST 250
LINE 194
SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA (ALL UP TO JAN 2019). *ADVISORY: PLATFORMS
10 IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA.
LINKEDIN FIGURE IS BASED ON MONTHLY UNIQUE WEBSITE VISITORS IN DEC 2018, VIA SIMILARWEB. SNAPCHAT FIGURE EXTRAPOLATED FROM DATA REPORTED IN TECHCRUNCH (JUN 2017).JAN TOP SOCIAL MESSENGERS AROUND THE WORLD
2019 THE MOST POPULAR MESSENGER APP BY COUNTRY / TERRITORY IN DECEMBER 2018
WHATSAPP (133)
FACEBOOK MESSENGER (75)
VIBER (10)
IMO (3)
LINE (3)
TELEGRAM (3)
WECHAT (3)
GOOGLE MESSAGES (1)
HANGOUTS (1)
KAKAOTALK (1)
ZALO (1)
UNKNOWN (11)
SOURCE: BASED ON SIMILARWEB’S ALGORITHM INTEGRATING CURRENT INSTALLS FROM THE GOOGLE PLAY STORE WITH ACTIVE APP USERS (DECEMBER 2018).
11 NOTE: FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP.JAN SOCIAL MEDIA AUDIENCE PROFILE
2019 BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER
19%
FEMALE
16% MALE
13%
11%
9%
7%
5% 5%
4%
3% 3% 3%
2% 2%
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
12 SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’.JAN MOBILE CONNECTIVITY BY REGION
2019 THE NUMBER OF MOBILE SUBSCRIPTIONS COMPARED TO TOTAL POPULATION (NOTE: NOT UNIQUE USERS)
NORTHERN
EUROPE EASTERN
EUROPE
120%
NORTHERN
AMERICA
154%
105% WESTERN
EUROPE 116% 132% 103% CENTRAL
ASIA
SOUTHERN
EUROPE 111% EASTERN
ASIA
CARIBBEAN NORTHERN
AFRICA 102% 101%
96% 73% MIDDLE
WESTERN
ASIA
91%
AFRICA SOUTHERN
CENTRAL
AMERICA 86% ASIA
WESTERN 53% 129% SOUTH-EASTERN
ASIA
AFRICA
109% 62% EASTERN
AFRICA
SOUTHERN
AMERICA
162% 108%
SOUTHERN OCEANIA
AFRICA
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. ADVISORY: MOBILE SUBSCRIPTIONS DO NOT REPRESENT
13 UNIQUE INDIVIDUALS, SO FIGURES OVER 100% INDICATE MULTIPLE MOBILE SUBSCRIPTIONS PER PERSON. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.THE RUSSIAN FEDERATION 14
JAN THE RUSSIAN FEDERATION
2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE
TOTAL MOBILE INTERNET ACTIVE SOCIAL MOBILE SOCIAL
POPULATION SUBSCRIPTIONS USERS MEDIA USERS MEDIA USERS
143.9 248.2 109.6 70.00 57.75
MILLION MILLION MILLION MILLION MILLION
URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: PENETRATION:
75% 172% 76% 49% 40%
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
15 LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).JAN ANNUAL DIGITAL GROWTH
2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
TOTAL MOBILE INTERNET ACTIVE SOCIAL MOBILE SOCIAL
POPULATION SUBSCRIPTIONS USERS MEDIA USERS MEDIA USERS
-0.03% -0.8% -0.4% +3.3% +3.3%
JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019
-47 THOUSAND -2 MILLION -459 THOUSAND +2 MILLION +2 MILLION
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
16 LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).JAN OVERVIEW: POPULATION & ECONOMY
2019 ESSENTIAL DEMOGRAPHIC AND ECONOMIC INDICATORS
TOTAL FEMALE MALE ANNUAL CHANGE MEDIAN
POPULATION POPULATION POPULATION IN POPULATION SIZE AGE
143.9 53.5% 46.5% -0.03% 39.6
MILLION
URBAN GDP PER CAPITA (PPP) OVERALL LITERACY FEMALE LITERACY MALE LITERACY
POPULATION (CURRENT INTERNATIONAL $)* (ADULTS AGED 15+) (ADULTS AGED 15+) (ADULTS AGED 15+)
75% $25,533 100% 100% 100%
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2019). *NOTE:
17 ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. AN ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE AMOUNT OF
GOODS AND SERVICES IN THE CITED COUNTRY THAT A U.S. DOLLAR WOULD BUY IN THE UNITED STATES.JAN DEVICE USAGE
2019 PERCENTAGE OF THE ADULT POPULATION* THAT USES EACH KIND OF DEVICE [SURVEY-BASED]
MOBILE PHONE SMART LAPTOP OR DESKTOP TABLET
(ANY TYPE) PHONE COMPUTER DEVICE
97% 61% 68% 28%
TELEVISION DEVICE FOR STREAMING E-READER WEARABLE
(ANY KIND) INTERNET CONTENT TO TV DEVICE TECH DEVICE
92% 3% 4% 3%
SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). *NOTE: PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE DETAILS OF HOW GOOGLE DEFINES
18 'ADULT POPULATION'. ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE
INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS.JAN TIME SPENT WITH MEDIA
2019 AVERAGE DAILY TIME SPENT CONSUMING AND INTERACTING WITH MEDIA [SURVEY BASED]
AVERAGE DAILY TIME AVERAGE DAILY TIME AVERAGE DAILY TV VIEWING TIME AVERAGE DAILY TIME
SPENT USING THE SPENT USING SOCIAL (BROADCAST, STREAMING SPENT LISTENING TO
INTERNET VIA ANY DEVICE MEDIA VIA ANY DEVICE AND VIDEO ON DEMAND) STREAMING MUSIC
global
web
index
6H 29M 2H 16M 2H 50M 0H 38M
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. TIMES ARE DAILY AVERAGES, REPORTED IN HOURS
19 AND MINUTES. NOTE: SOME ACTIVITIES MAY TAKE PLACE CONCURRENTLY.INTERNET USE 20
JAN INTERNET USE: DEVICE PERSPECTIVE
2019 BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES
TOTAL NUMBER INTERNET USERS AS TOTAL NUMBER MOBILE INTERNET USERS
OF ACTIVE A PERCENTAGE OF OF ACTIVE MOBILE AS A PERCENTAGE
INTERNET USERS TOTAL POPULATION INTERNET USERS OF TOTAL POPULATION
global
web
index
109.6 76% 92.02 64%
MILLION MILLION
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE
21 MEDIA. MOBILE SHARE DATA: GLOBALWEBINDEX (Q2 & Q3 2018); AND EXTRAPOLATIONS OF DATA PUBLISHED BY THE WORLD’S LARGEST SOCIAL MEDIA PLATFORMS VIA EARNINGS RELEASES
AND SELF-SERVE ADVERTISING TOOLS. GLOBALWEBINDEX FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2019 DIFFERENT PERSPECTIVES ON THE NUMBER OF INTERNET USERS, FROM SOME OF THE WORLD’S MOST COMPREHENSIVE STUDIES
INTERNET ITU (INTERNATIONAL WORLD CIA WORLD
WORLD STATS TELECOMMUNICATION UNION) BANK FACTBOOK
109.6 109.4 109.4 108.8
MILLION MILLION MILLION MILLION
22 SOURCE: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK (ALL LATEST DATA AVAILABLE IN JANUARY 2019).JAN FREQUENCY OF INTERNET USE
2019 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
EVERY AT LEAST ONCE AT LEAST ONCE LESS THAN ONCE
DAY PER WEEK PER MONTH PER MONTH
1 7 31 365
85% 11% 4% 0%
SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE
23 BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS.JAN INTERNET CONNECTION SPEEDS
2019 AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISON
AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN
MOBILE INTERNET AVERAGE SPEED OF MOBILE FIXED INTERNET AVERAGE SPEED OF FIXED
CONNECTIONS INTERNET CONNECTIONS CONNECTIONS INTERNET CONNECTIONS
19.04 +14% 45.01 +20%
MBPS MBPS
24 SOURCE: OOKLA SPEEDTEST (DECEMBER 2018 AND DECEMBER 2017).JAN SIMILARWEB’S TOP WEBSITES
2019 RANKING OF WEBSITES BY AVERAGE MONTHLY TRAFFIC
# WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT
01 YANDEX.RU SEARCH 2,633,800,000 10M 53S 9.3
02 VK.COM SOCIAL 1,645,000,000 16M 28S 22.1
03 YOUTUBE.COM TV & VIDEO 1,466,100,000 19M 34S 7.8
04 MAIL.RU EMAIL 1,309,700,000 07M 43S 6.8
05 GOOGLE.RU SEARCH 1,229,500,000 08M 05S 5.9
06 GOOGLE.COM SEARCH 1,112,100,000 07M 29S 6.5
07 OK.RU SOCIAL 776,500,000 12M 27S 14.8
08 NEWS.YANDEX.RU NEWS 293,700,000 03M 19S 2.7
09 AVITO.RU SHOPPING 288,900,000 11M 01S 13.2
10 WIKIPEDIA.ORG REFERENCE 250,300,000 04M 01S 2.9
SOURCE: SIMILARWEB (JANUARY 2019). FIGURES BASED ON MONTHLY AVERAGES FOR Q4 2018. NOTES: ‘MONTHLY TRAFFIC’ DOES NOT REPRESENT UNIQUE VISITORS. ‘TIME PER VISIT’
25 FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT
CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.JAN ALEXA’S TOP WEBSITES
2019 RANKING OF WEBSITES BY THE NUMBER OF VISITORS AND TOTAL PAGE VIEWS
# WEBSITE TIME / DAY PAGES / VISIT # WEBSITE TIME / DAY PAGES / VISIT
01 YOUTUBE.COM 08M 47S 5.02 11 INSTAGRAM.COM 05M 47S 3.86
02 YANDEX.RU 06M 35S 3.38 12 KINOPOISK.RU 03M 37S 3.51
03 VK.COM 10M 04S 4.69 13 RAMBLER.RU 05M 25S 3.49
04 GOOGLE.COM 07M 42S 9.54 14 SBERBANK.RU 07M 44S 5.58
05 MAIL.RU 05M 10S 3.42 15 GISMETEO.RU 02M 27S 2.72
06 AVITO.RU 15M 07S 11.03 16 LIVEJOURNAL.COM 04M 58S 2.79
07 OK.RU 04M 36S 2.21 17 GOSUSLUGI.RU 04M 21S 4.93
08 GOOGLE.RU 05M 07S 7.09 18 FACEBOOK.COM 09M 43S 4.03
09 ALIEXPRESS.COM 12M 55S 10.48 19 USERAPI.COM 04M 08S 3.28
10 WIKIPEDIA.ORG 04M 15S 3.15 20 DROM.RU 12M 51S 11.37
SOURCE: ALEXA (JANUARY 2019). NOTES: ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE FOR DAYS
26 WHEN THEY VISIT THE SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN
VISITING UNKNOWN WEBSITES.JAN TOP GOOGLE SEARCH QUERIES IN 2018
2019 BASED ON SEARCHES THROUGHOUT 2018
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
01 ПОГОДА 100 11 ВКОНТАКТЕ 20
02 ВК 87 12 МАЙЛ 20
03 СКАЧАТЬ 69 13 ПОЧТА 19
04 ЯНДЕКС 49 14 РАСПИСАНИЕ 18
05 ОДНОКЛАССНИКИ 48 15 ПРОГРАММА 16
06 АВИТО 38 16 ФИЛЬМЫ 16
07 ЮТУБ 34 17 СБЕРБАНК 15
08 ПЕРЕВОДЧИК 27 18 В КОНТАКТЕ 14
09 ГДЗ 24 19 GOOGLE 14
10 НОВОСТИ 24 20 КАРТА 13
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN
27 SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50%
OF THE SEARCH VOLUME OF THE TOP QUERY). YEAR-ON-YEAR CHANGE FIGURES COMPARE INDEX VALUES FOR EACH QUERY IN DECEMBER 2018 TO DECEMBER 2017.JAN CONTENT STREAMING ACTIVITIES
2019 PERCENTAGE OF INTERNET USERS WHO STREAM EACH KIND OF CONTENT EACH MONTH [SURVEY BASED]
WATCH VIDEOS STREAM TV CONTENT PLAY GAMES STREAMED WATCH LIVE STREAMS OF WATCH E-SPORTS
ONLINE VIA THE INTERNET LIVE VIA THE INTERNET OTHERS PLAYING GAMES TOURNAMENTS
90% 18% 14% 14% 5.9%
28 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.JAN USE OF INTERNET TECHNOLOGIES
2019 PERCENTAGE OF INTERNET USERS THAT USE EACH TOOL OR SERVICE EACH MONTH
VOICE SEARCH OR RIDE-HAILING AD-BLOCKING VIRTUAL PRIVATE
VOICE COMMANDS SERVICES TOOLS NETWORK (VPN)
global
web
index
21% 24% 39% 18%
29 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.SOCIAL MEDIA USE 30
JAN SOCIAL MEDIA OVERVIEW
2019 BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS
TOTAL NUMBER ACTIVE SOCIAL MEDIA TOTAL NUMBER OF ACTIVE ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL USERS AS A PERCENTAGE SOCIAL USERS ACCESSING USERS AS A PERCENTAGE
MEDIA USERS OF TOTAL POPULATION VIA MOBILE DEVICES OF THE TOTAL POPULATION
70.00 49% 57.75 40%
MILLION MILLION
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL
31 MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS.JAN SOCIAL MEDIA BEHAVIOURS
2019 HOW INTERNET USERS ENGAGE WITH SOCIAL MEDIA [SURVEY BASED]
VISITED OR USED A SOCIAL ACTIVELY ENGAGED WITH AVERAGE AMOUNT AVERAGE NUMBER OF PERCENTAGE OF INTERNET
NETWORK OR MESSAGING OR CONTRIBUTED TO SOCIAL OF TIME PER DAY SPENT SOCIAL MEDIA ACCOUNTS USERS WHO USE SOCIAL
SERVICE IN THE PAST MONTH MEDIA IN THE PAST MONTH USING SOCIAL MEDIA PER INTERNET USER* MEDIA FOR WORK PURPOSES
global global
web web
index index
99% 85% 2H 16M 7.0 14%
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. FIGURES FOR ‘TIME SPENT’ ARE DAILY AVERAGES, IN
32 HOURS AND MINUTES.*NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH.JAN MOST ACTIVE SOCIAL MEDIA PLATFORMS
2019 PERCENTAGE OF INTERNET USERS WHO REPORT USING EACH PLATFORM [SURVEY BASED]
YOUTUBE 85%
VK 83%
WHATSAPP 59%
ODNOKLASSNIKI 55%
VIBER 46%
INSTAGRAM 46%
FACEBOOK 39%
SKYPE 37%
TWITTER 19%
FB MESSENGER 13%
PINTEREST 9%
SNAPCHAT 7%
LINKEDIN 7% SOCIAL NETWORK
TWITCH 7% MESSENGER / VOIP
BADOO 6%
WECHAT 5%
33 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.JAN PROFILE OF FACEBOOK INC.’S AUDIENCE
2019 BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER
21%
FEMALE
19%
MALE
13%
11%
10%
9%
4.8%
3.6%
2.9%
1.6% 2.1%
1.4% 0.9% 0.7%
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
34 SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’.JAN FACEBOOK AUDIENCE OVERVIEW
2019 BASED ON FACEBOOK’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF
FACEBOOK REPORTS AGED 13+ THAT CAN QUARTER GROWTH ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH BE REACHED WITH IN FACEBOOK THAT FACEBOOK THAT FACEBOOK
ADVERTS ON FACEBOOK ADVERTS ON FACEBOOK ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
13.00 11% -7.1% 53% 47%
MILLION
SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
35 ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. AS A RESULT,
FIGURES ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO THE ‘MONTHLY ACTIVE FACEBOOK USERS’ FIGURE THAT WE REPORTED IN OUR DIGITAL 2018 REPORTS.JAN FACEBOOK ACTIVITY FREQUENCY
2019 THE NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK
NUMBER OF POSTS LIKED IN COMMENTS MADE IN FACEBOOK POSTS FACEBOOK ADVERTS
FACEBOOK PAGES THE PAST 30 DAYS THE PAST 30 DAYS SHARED IN THE PAST 30 CLICKED IN THE PAST 30
LIKED (LIFETIME) (ALL POST TYPES) (ALL POST TYPES) DAYS (ALL POST TYPES) DAYS (ANY CLICK TYPE)
1 1 1 1 4
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
1 1 1 1 1 1 1 1 6 3
36 SOURCE: FACEBOOK (JANUARY 2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.JAN INSTAGRAM AUDIENCE OVERVIEW
2019 BASED ON INSTAGRAM’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF
INSTAGRAM REPORTS AGED 13+ THAT CAN QUARTER GROWTH ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH BE REACHED WITH IN INSTAGRAM THAT INSTAGRAM THAT INSTAGRAM
ADVERTS ON INSTAGRAM ADVERTS ON INSTAGRAM ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
37.00 30% +16% 57% 43%
MILLION
37 SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: INSTAGRAM DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.JAN TWITTER AUDIENCE OVERVIEW
2019 BASED ON TWITTER’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF
TWITTER REPORTS AGED 13+ THAT CAN QUARTER GROWTH ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH BE REACHED WITH IN TWITTER THAT TWITTER THAT TWITTER
ADVERTS ON TWITTER ADVERTS ON TWITTER ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
2.08 1.7% +2.0% 29% 71%
MILLION
SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE
38 FIGURES EXTRAPOLATED FROM AVAILABLE DATA.JAN SNAPCHAT AUDIENCE OVERVIEW
2019 BASED ON SNAPCHAT’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF
SNAPCHAT REPORTS AGED 13+ THAT CAN QUARTER GROWTH ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH BE REACHED WITH IN SNAPCHAT THAT SNAPCHAT THAT SNAPCHAT
ADVERTS ON SNAPCHAT ADVERTS ON SNAPCHAT ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
5.50 4.5% +8.9% 88% 7.8%
MILLION
SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: SNAPCHAT DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT THE
39 DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE.JAN LINKEDIN AUDIENCE OVERVIEW
2019 BASED ON LINKEDIN’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF
LINKEDIN REPORTS AGED 18+ THAT CAN QUARTER GROWTH ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH BE REACHED WITH IN LINKEDIN THAT LINKEDIN THAT LINKEDIN
ADVERTS ON LINKEDIN ADVERTS ON LINKEDIN ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
7.60 6.6% +13% 53% 47%
MILLION
SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES
40 NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA.JAN TOP YOUTUBE SEARCH QUERIES IN 2018
2019 BASED ON SEARCHES ON THE YOUTUBE PLATFORM THROUGHOUT 2018
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
01 ФИЛЬМ 100 11 МАША И МЕДВЕДЬ 41
02 ПЕСНИ 85 12 КЛИПЫ 27
03 КАК СДЕЛАТЬ 68 13 АНИМЕ 23
04 МУЛЬТИКИ 58 14 КАРАОКЕ 19
05 ФИЛЬМЫ 54 15 ПРЯМОЙ ЭФИР 19
06 МУЗЫКА 53 16 ТАНЦЫ 17
07 МУЛЬТИК 49 17 ГОЛОС 17
08 ПРИКОЛЫ 45 18 ЛУНТИК 17
09 МАЙНКРАФТ 42 19 КУПЛИНОВ 17
10 КИНО 41 20 ТРИ КОТА 17
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES
41 FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).MOBILE USE 42
JAN MOBILE CONNECTIONS BY TYPE
2019 BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE
OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)
248.2 172% 77% 23% 74%
MILLION
SOURCE: GSMA INTELLIGENCE (Q4 2018 AND JANUARY 2019). ADVISORY: GSMA INTELLIGENCE HAVE REVISED SOME HISTORICAL FIGURES IN THE PAST YEAR, SO THE FIGURES SHOWN HERE
43 MAY NOT BE DIRECTLY COMPARABLE TO THE DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS.JAN MOBILE CONNECTIVITY INDEX
2019 GSMA INTELLIGENCE’S ASSESSMENT OF KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
OVERALL COUNTRY MOBILE NETWORK AFFORDABILITY OF CONSUMER AVAILABILITY OF RELEVANT
INDEX SCORE INFRASTRUCTURE DEVICES & SERVICES READINESS CONTENT & SERVICES
71.28
OUT OF A MAXIMUM
50.41
OUT OF A MAXIMUM
78.48
OUT OF A MAXIMUM
88.20
OUT OF A MAXIMUM
73.96
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100
44 SOURCE: GSMA INTELLIGENCE. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/JAN MOBILE ACTIVITIES
2019 PERCENTAGE OF INTERNET USERS PERFORMING EACH ACTIVITY ON A MOBILE PHONE EACH MONTH [SURVEY BASED]
PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF
INTERNET USERS USING INTERNET USERS WATCHING INTERNET USERS PLAYING INTERNET USERS USING INTERNET USERS USING
MOBILE MESSENGERS VIDEOS ON MOBILE GAMES ON MOBILE MOBILE BANKING MOBILE MAP SERVICES
global global
web web
index index
71% 74% 46% 40% 52%
45 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.JAN MOBILE APPS: INSTALLS vs. USAGE
2019 A CLOSER LOOK AT THE NUMBER OF APPS DOWNLOADED AND INSTALLED, COMPARED TO THE NUMBER OF APPS USED
NUMBER OF MOBILE TOTAL CONSUMER AVERAGE NUMBER AVERAGE NUMBER OF
APPS DOWNLOADED SPENDING ON MOBILE APPS OF APPS INSTALLED PER MOBILE APPS USED PER
DURING FULL YEAR 2018 DURING 2018 (U.S. DOLLARS) SMARTPHONE DEVICE MONTH PER SMARTPHONE
4.793 $751.8 [N/A] [N/A]
BILLION MILLION
46 SOURCE: APP ANNIE (JANUARY 2019); KEPIOS ANALYSIS. CONSUMER SPEND FIGURES ARE IN U.S. DOLLARS. NOTE: FIGURES REPRESENT VALUES FOR THE LOCAL COUNTRY / TERRITORY ONLY.JAN MOBILE APP RANKINGS: ACTIVE USERS
2019 RANKINGS OF TOP MOBILE APPS AND GAMES BY AVERAGE MONTHLY ACTIVE USERS THROUGHOUT 2018
RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS
# APP NAME DEVELOPER # APP NAME DEVELOPER
01 WHATSAPP MESSENGER FACEBOOK 01 MY TALKING TOM OUTFIT7
02 VIBER RAKUTEN 02 HELIX JUMP VOODOO
03 VK MAIL.RU GROUP 03 MINECRAFT POCKET EDITION MICROSOFT
04 SBERBANK ONLINE SBERBANK OF RUSSIA 04 SUBWAY SURFERS KILOO
05 INSTAGRAM FACEBOOK 05 MY TALKING ANGELA OUTFIT7
06 OK.RU MAIL.RU GROUP 06 CLASH ROYALE SUPERCELL
07 YANDEX SEARCH YANDEX 07 CLASH OF CLANS SUPERCELL
08 YANDEX.BROWSER YANDEX 08 HOMESCAPES PLAYRIX
09 ALIEXPRESS ALIBABA GROUP 09 TALKING TOM GOLD RUN OUTFIT7
10 OPERA BROWSER OPERA 10 PIRATE TREASURES TAPCLAP
SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR ANDROID AND IPHONE DEVICES.
47 NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES.JAN MOBILE APP RANKINGS: DOWNLOADS
2019 RANKINGS OF TOP MOBILE APPS AND GAMES BY THE NUMBER OF DOWNLOADS IN 2018
RANKING OF MOBILE APPS BY DOWNLOADS RANKING OF MOBILE GAMES BY DOWNLOADS
# APP NAME DEVELOPER # APP NAME DEVELOPER
01 WHATSAPP MESSENGER FACEBOOK 01 HELIX JUMP VOODOO
02 VK MAIL.RU GROUP 02 KNIFE HIT UBISOFT
03 SBERBANK ONLINE SBERBANK OF RUSSIA 03 CLEVER — GAME WITH PRIZES MAIL.RU GROUP
04 INSTAGRAM FACEBOOK 04 SUBWAY SURFERS KILOO
05 JOOM JOOM 05 PAPER.IO 2 VOODOO
06 VIBER RAKUTEN 06 GRANNY DVLOPER
07 YANDEX.BROWSER YANDEX 07 RISE UP SERKAN OZYILMAZ
08 PANDAO MAIL.RU GROUP 08 LOVE BALLS SUPERTAPX
09 TIKTOK TOUTIAO 09 PUBG MOBILE TENCENT
10 YANDEX SEARCH YANDEX 10 MY TALKING TOM OUTFIT7
SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES.
48 NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES.JAN MOBILE APP RANKINGS: REVENUE
2019 RANKINGS OF TOP MOBILE APPS AND GAMES BY TOTAL REVENUE GENERATED IN 2018
RANKING OF MOBILE APPS BY REVENUE RANKING OF MOBILE GAMES BY REVENUE
# APP NAME DEVELOPER # APP NAME DEVELOPER
01 VK MAIL.RU GROUP 01 VIKINGS: WAR OF CLANS ARISTOCRAT
02 BOOM: MUSIC PLAYER UMA 02 EMPIRES & PUZZLES SMALL GIANT GAMES
03 OK.RU MAIL.RU GROUP 03 GARDENSCAPES - NEW ACRES PLAYRIX
04 YANDEX MUSIC YANDEX 04 LORDS MOBILE IGG
05 READ! LITRES 05 CLASH OF KINGS ELEX TECHNOLOGY
06 TINDER INTERACTIVECORP (IAC) 06 WORLD OF TANKS BLITZ WARGAMING.NET
07 IVI.RU IVI.RU 07 CASTLE CLASH IGG
08 BADOO BADOO 08 HOMESCAPES PLAYRIX
09 LISTEN! LITRES 09 KING OF AVALON: DRAGON WARFARE FUNPLUS
10 MAMBA DATING MAMBA DATING 10 WAR AND MAGIC EFUN
SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES.
49 NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES.E-COMMERCE USE 50
JAN FINANCIAL INCLUSION FACTORS
2019 PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE
HAS AN ACCOUNT WITH HAS A HAS A MOBILE MAKES ONLINE PURCHASES
A FINANCIAL INSTITUTION CREDIT CARD MONEY ACCOUNT AND / OR PAYS BILLS ONLINE
76% 20% [N/A] 40%
PERCENTAGE OF WOMEN PERCENTAGE OF MEN PERCENTAGE OF WOMEN PERCENTAGE OF MEN
WITH A CREDIT CARD WITH A CREDIT CARD MAKING ONLINE TRANSACTIONS MAKING ONLINE TRANSACTIONS
20% 20% 40% 39%
SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019).
51 NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION.JAN E-COMMERCE ACTIVITIES
2019 PERCENTAGE OF INTERNET USERS WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED]
SEARCHED ONLINE VISITED AN ONLINE PURCHASED A MADE AN ONLINE MADE AN ONLINE
FOR A PRODUCT RETAIL STORE ON THE PRODUCT OR SERVICE PURCHASE VIA A LAPTOP PURCHASE VIA A
OR SERVICE TO BUY WEB (ANY DEVICE) ONLINE (ANY DEVICE) OR DESKTOP COMPUTER MOBILE DEVICE
global global
web web
index index
81% 82% 58% 44% 32%
52 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.JAN E-COMMERCE SPEND BY CATEGORY
2019 THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS
FASHION ELECTRONICS & FOOD & FURNITURE &
& BEAUTY PHYSICAL MEDIA PERSONAL CARE APPLIANCES
$5.372 $4.164 $1.506 $2.386
BILLION BILLION BILLION BILLION
TOYS, DIY TRAVEL (INCLUDING DIGITAL VIDEO
& HOBBIES ACCOMMODATION) MUSIC GAMES
$3.802 $15.91 $166.0 $1.360
BILLION BILLION MILLION BILLION
SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL-
53 YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR
2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS.JAN E-COMMERCE GROWTH BY CATEGORY
2019 ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES
FASHION ELECTRONICS & FOOD & FURNITURE &
& BEAUTY PHYSICAL MEDIA PERSONAL CARE APPLIANCES
+12% +13% +12% +15%
TOYS, DIY TRAVEL (INCLUDING DIGITAL VIDEO
& HOBBIES ACCOMMODATION) MUSIC GAMES
+9.3% +16% +4.1% +5.2%
SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL-
54 YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR
2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS.JAN E-COMMERCE DETAIL: CONSUMER GOODS
2019 OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS
TOTAL NUMBER OF PEOPLE PENETRATION OF CONSUMER VALUE OF THE CONSUMER AVERAGE ANNUAL REVENUE
PURCHASING CONSUMER GOODS E-COMMERCE GOODS E-COMMERCE MARKET PER USER OF CONSUMER
GOODS VIA E-COMMERCE (TOTAL POPULATION) (TOTAL ANNUAL SALES REVENUE) GOODS E-COMMERCE (ARPU)
80.10 56% $17.23 $215
MILLION BILLION
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
+1.1% +12% +11%
SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR
55 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN
OUR DIGITAL 2018 REPORTS.JAN E-COMMERCE SPEND IN CONTEXT
2019 COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL
E-COMMERCE SPEND PER POINT-OF-SALE SPEND PER E-COMMERCE SPEND AS E-WALLETS’ SHARE OF E-WALLETS’ SHARE OF
CAPITA* IN U.S. DOLLARS CAPITA IN U.S. DOLLARS A SHARE OF RETAIL SPEND* E-COMMERCE SPEND POINT-OF-SALE SPEND
$231 $8,612 3% 24% 2%
SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A
56 DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED
E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY.JAN TOP GOOGLE SHOPPING QUERIES
2019 BASED ON SEARCHES THROUGHOUT 2018
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
01 SAMSUNG 100 11 ХОЛОДИЛЬНИК 43
02 САМСУНГ 95 12 АДИДАС 40
03 XIAOMI 94 13 ХОНОР 39
04 IPHONE 90 14 АЙФОН 7 36
05 АВИТО 86 15 ADIDAS 34
06 ЯНДЕКС 81 16 ДЕТСКИЙ МИР 34
07 ЯНДЕКС МАРКЕТ 62 17 ТЕЛЕВИЗОР 34
08 ЛЕГО 56 18 ЭЛЬДОРАДО 31
09 ИКЕА 50 19 ПЛАНШЕТ 31
10 NIKE 49 20 АЛИЭКСПРЕСС 30
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES
57 FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).JAN CONNECTED MONEY
2019 UNDERSTANDING INTERNET USERS’ ONLINE FINANCIAL ACTIVITIES
USE MOBILE MAKE MOBILE PURCHASE ITEMS ONLINE OWN SOME FORM
BANKING PAYMENTS USING A MOBILE PHONE OF CRYPTOCURRENCY
40% 34% 32% 1.8%
58 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.MORE INFORMATION 59
CLICK THE LOGOS BELOW TO READ AND DOWNLOAD
THE FULL COLLECTION OF DIGITAL 2019 REPORTS,
AND ACCESS ADDITIONAL CONTENT, INSIGHTS AND
RESOURCES FROM HOOTSUITE AND WE ARE SOCIAL:
HOOTSUITE WE ARE SOCIALSPECIAL THANKS: GLOBALWEBINDEX
GlobalWebIndex is the leading provider of audience profiling
data to agencies, publishers, and brands worldwide.
90% GLOBAL ONGOING DATA COLLECTION CROSS-DEVICE
COVERAGE ACROSS 45 MARKETS COVERAGE
Learn more at http://www.globalwebindex.comSPECIAL THANKS: GSMA INTELLIGENCE
GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s
data covers every operator group, network and MVNO in every country – from Afghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.
Leading operators, vendors, regulators, financial institutions and third-party industry players
rely on GSMA Intelligence to support strategic decision-making and long-term investment
planning. The data is used as an industry reference point and is frequently cited by the
media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce
regular thought-leading research reports across a range of industry topics.
Learn more about GSMA Intelligence at http://www.gsmaintelligence.comSPECIAL THANKS: STATISTA
Statista is one of the world’s largest online statistics databases. Its Digital
Market Outlook products provide forecasts, detailed market insights, and key
indicators on over 90 digital markets within verticals including e-commerce,
digital media, smart home, and e-health for over 150 countries and regions.
82% OF THE GLOBAL 150 COUNTRIES 92% OF WORLDWIDE MORE THAN 30,000
INTERNET POPULATION AND REGIONS ECONOMIC POWER INTERACTIVE STATISTICS
Learn more about Statista at http://www.statista.comSPECIAL THANKS: LOCOWISE
Locowise is a social media performance measurement
platform that helps agencies to manage clients,
produce and prove value, and win new business.
CUSTOM REPORT CAMPAIGN INSIGHTS FROM ALL PREDICTIVE
BUILDER WITH ANALYSIS, TRACKING YOUR NETWORKS METRICS TO DRIVE
OVER 300 METRICS AND REPORTING IN ONE PLACE FUTURE STRATEGY
Learn more about Locowise at http://locowise.comSPECIAL THANKS: SIMILARWEB
SimilarWeb is the pioneer of market intelligence and the standard for
understanding the digital world. SimilarWeb provides granular insights
about any website or app across all industries in every region.
WEB APP GLOBAL GRANULAR
INTELLIGENCE INTELLIGENCE COVERAGE ANALYSIS
Learn more about SimilarWeb at http://www.similarweb.comSPECIAL THANKS: APP ANNIE
App Annie is the industry’s most trusted mobile data and analytics platform. The company created
the mobile app data market and has been fueling world-class, mobile-first businesses since 2010.
App Annie’s mission is to power B2C companies’ mobile transformation and enable clients to deliver
winning consumer experiences. More than 1,000 enterprise clients and 1 million registered users
across the globe and spanning all industries rely on App Annie as the gold standard to revolutionize
their mobile business. The company is headquartered in San Francisco with offices in 13 countries.
1 MILLION BEST-IN-CLASS COVERAGE ACROSS UNPARALLELED
REGISTERED USERS DATA 150 COUNTRIES SERVICE & SUPPORT
Learn more about App Annie at http://www.appannie.comNOTES ON DATA SOURCES
POPULATION & DEMOGRAPHICS: United reported in Facebook’s self-serve advertising tools. SOCIAL MEDIA BEHAVIOURS: Time spent on
Nations World Population Prospects, 2017 Revision; Internet connection speed data from Ookla Speedtest social media from GlobalWebIndex (Q2 & Q3
US Census Bureau (accessed January 2019); United (December 2018). Time spent on the internet from 2018)*. Facebook reach and engagement data from
Nations World Urbanization Prospects, 2018 Revision. GlobalWebIndex (Q2 & Q3 2018)*. World’s top Locowise (Q4 2018).
websites from SimilarWeb (December 2018) and
LITERACY RATES: UNESCO Institute for Statistics; Alexa (30 days to 16 January 2019). Google search MOBILE USERS & CONNECTIONS: GSMA
UNICEF Data; World Bank DataBank; Pew Research; insights from Google Trends (data for full year 2018). Intelligence (January 2019); Ericsson Mobility Report
Ethnologue; IndexMundi; CIA World Factbook; Data on use of voice search and ad blockers from (November 2018); Ericsson Mobility Calculator and
Phrasebase (all accessed January 2019). GlobalWebIndex (Q2 & Q3 2018)*. Privacy concern Visualizer tools (accessed January 2019);
insights from Statista Global Consumer Survey 2018.
GDP & FINANCIAL INCLUSION DATA: World Content streaming insights from GlobalWebIndex MOBILE APPS: App Annie (January 2019);
Bank DataBank; IMF Data; CIA World Factbook (all (Q2 & Q3 2018)*. Internet use frequency data from SimilarWeb (January 2019).
accessed January 2019). Google Consumer Barometer (accessed January
2018). E-COMMERCE USERS & SPEND: Statista Digital
DEVICE USAGE: Google Consumer Barometer Market Outlook (e-Commerce, e-Travel, and digital
(accessed January 2018). Note that data has not been SOCIAL MEDIA USERS: Company earnings media industry reports) (accessed January 2019).
updated in the past 12 months. announcements; press releases; remarks by senior GlobalWebIndex (Q2 & Q3 2018)*; Worldpay
platform executives at public events; statements on Global Payments Report (November 2018).
INTERNET USERS: InternetWorldStats; ITU Statistics; company websites; reports in reputable media. Top
World Bank DataBank; CIA World Factbook; Eurostat messenger platforms from SimilarWeb (December *METHODOLOGY NOTE: GlobalWebIndex
Data Explorer; Facebook’s self-serve advertising 2018). conducts a quarterly survey of a panel of 22 million
tools; Techrasa; MidEastMedia.org; local government internet users across 45 countries around the world,
authorities and telecom regulatory bodies; reports in SOCIAL MEDIA ADVERTISING AUDIENCES: data representing 90% of the world’s total internet users. For
reputable media (all accessed January 2019). Mobile extracted from each platform’s self-serve advertising full details of the company’s methodology, please visit
Internet share based on data from GlobalWebIndex tools (January 2019 and October 2018). Many data http://www.globalwebindex.com/
(Q2 & Q3 2018)*, and extrapolations of data points involve further extrapolations of this data.NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
This report uses data from a wide variety of Similarly, reports of internet user numbers It’s unlikely that one hundred percent of
sources, including market research agencies, vary considerably between different sources. internet users in any given country will use
internet and social media companies, In part, this is because there are fewer the same social media platform though, so in
governments and public bodies, news media, commercial imperatives for governments cases where internet and social media user
journalists, and our own internal analysis. and regulators to collect and publish regular numbers are the same, it’s likely that the actual
internet user data. However, the user numbers number of internet users will be higher than the
Wherever possible, we’ve prioritised data published by social media platforms can be number we’ve reported.
sources that provide broader geographical a useful proxy for the number of internet users
coverage, in order to minimise the potential in countries where no other reliable data are Lastly, a number of metrics that we reported in
variations between data points, and offer available, because all active social media last year’s Global Digital reports have been
more reliable comparison across countries. users must have an active internet connection revised by the original data provider since
However, where we believe that an individual in order to access social media. These data publication, and as a result, some figures
metric provides a more reliable reference, are also more likely to be updated on a in this year’s reports may appear to have
we’ve used such individual numbers to ensure regular basis, as social media companies changed in unexpected ways. Wherever
the most accurate reporting. rely on this data to help sell their advertising we’re aware of these changes, we’ve included
products and services. details in the footnotes of each relevant chart,
Furthermore, due to differing data collection but please use caution when comparing data
and treatment methodologies used by these As a result, on occasion, we’ve used the latest from different reports in case the original base
organisations, and the different sample addressable advertising audience data from has changed.
periods during which data were collected, social media platforms’ self-serve advertising
there may be significant differences in the tools to inform our internet user numbers, If you have any questions about specific data
reported metrics for similar data points especially in less-developed economies, points in these reports, or if you’d like to offer
throughout this report. In particular, data where ‘official’ internet user numbers are your organisation’s data for consideration in
collected via surveys often vary from one published less frequently. Consequently, there future reports, please email our reports team:
report to another, even if those data were are a number of instances in this report where reports@kepios.com.
collected by the same organisation using the the reported number of social media users
same approach in each wave. equals the reported number of internet users.DISCLAIMER AND IMPORTANT NOTES
This report has been compiled by Kepios Pte. This report contains data, tables, figures, anyone else for any direct, indirect, punitive,
Ltd. (“Kepios”), We Are Social Ltd. (“We Are maps, flags, analyses and technical notes incidental, special, consequential, exemplary
Social”) and Hootsuite Inc. (“Hootsuite”) that relate to various geographical territories or similar loss or damage, or loss or damage
for informational purposes only, and relies around the world, however reference to of any kind, suffered by you or anyone else
on data from a wide variety of sources, these territories and any associated elements as a result of any use, action or decision taken
including but not limited to public and private (including names and flags) does not imply by you or anyone else in any way connected
companies, market research firms, government the expression of any opinion whatsoever to this report or the information contained
agencies, NGOs, and private individuals. on the part of Kepios, We Are Social, herein, or the result(s) thereof, even if advised
Hootsuite, or any of the featured brands, of the possibility of such loss or damage.
While Kepios, We Are Social, and Hootsuite nor any of those organisations’ partners,
strive to ensure that all data and charts affiliates, employees or agents, concerning This report may contain references to third
contained in this report are, as at the time of the legal status of any country, territory, city parties, however this report does not endorse
publishing, accurate and up-to-date, neither or area or of its authorities, or concerning the any such third parties or their products
Kepios, nor We Are Social, nor Hootsuite delimitation of its frontiers or boundaries. This or services, nor is this report sponsored,
shall be responsible for any errors or report is provided with the understanding that endorsed or associated with such third parties.
omissions contained in this report, or for the it does not constitute professional advice or
results obtained from its use. services of any kind and should therefore not Except for those portions of this report relating
be substituted for independent investigations, to the perspectives of Hootsuite or We Are
All information contained in this report thought or judgment. Social, this report and any opinions contained
is provided “as is”, with no guarantee herein have been prepared by Kepios,
whatsoever of its accuracy, completeness, Accordingly, neither Kepios, nor We Are and have not been specifically approved
correctness or non-infringement of third- Social, nor Hootsuite, nor any of the brands or or disapproved by Hootsuite. This report is
party rights and without warranty of any organisations featured or cited herein, nor any subject to change without notice. To ensure
kind, express or implied, including without of their partners, affiliates, group companies, that you have the most up-to-date version of
limitation, warranties of merchantability or employees or agents shall, to the fullest this report, please visit our reports website at
fitness for any particular purpose. extent permitted by law, be liable to you or https://datareportal.com.CLICK HERE TO ACCESS OUR COMPLETE COLLECTION OF
FREE REPORTS: THOUSANDS OF CHARTS PACKED WITH
DATA AND TRENDS TO HELP YOU UNDERSTAND DIGITAL
BEHAVIOURS IN EVERY COUNTRY ACROSS THE WORLD
HTTPS://DATAREPORTAL.COM
ALL THE NUMBERS YOU NEEDWe are a socially-led creative agency.
We are a global team of more than 750 people with a common
purpose: to connect people and brands in meaningful ways.
We believe in people before platforms and the power of
social insight to drive business value. We call this social thinking.
We already work with many of the world’s top brands,
including adidas, Netflix, Samsung, Lavazza, and Google.
If you’d like to work with us, visit https://wearesocial.comHootsuite is the leader in social media management.
With our expertise, best-in-breed partnerships, and scale,
we’ll help your organization succeed with social.
Explore how our solution can help: https://hootsuite.comSIMON KEMP @ESKIMON REPORTS@KEPIOS.COM DATAREPORTAL.COM
You can also read
