The panelbook - January | 2020 - DRG
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the panelbook January | 2020
who
are we?
Panelbase is a research community with over 300,000 UK members, and they are
all ready to tell you exactly what they think right now. We have over 800 profiling
fields on our highly engaged and responsive panel. The purpose of this panel book
is to give you an overview of our panel and a taste of a few profiling fields.
At Panelbase, we pride ourselves on providing personal and exemplary customer
service. Get in touch and we can provide you with up-to-the minute counts on any
sample need your project may require.
For more information contact:
Angus Webb
Founder & Director
+44 (0) 1434 611164
angus.webb@panelbase.comour
panel
Region Total
East Anglia 29,870
East Midlands 19,473
London 64,857
Scotland North East 13,810
25,021 North West 34,023
Northern Ireland 5,676
Scotland 25,021
South East 35,132
Northern South West 23,206
Ireland
5,676 Wales 13,808
West Midlands 24,653
Yorkshire 22,167
Wales
13,808 England
269,966
Social grade Total
A 13,820
B 27,491
C1 35,287
C2 26,540
D 15,454
E 19,335
Age Total
16 - 24 33,929 12,740 21,005
25 - 34 128,901 50,553 78,219
35 - 44 73,694 25,821 47,833
45 - 54 41,481 14,298 27,180
55 - 64 22,766 8,576 14,185
65 - 74 10,737 4,634 6,102
>=75 2,961 1,612 1,351our
consumer panel profiling
We know what our members like to do, where they shop, where they go on holiday. Our extensive
profiling means strong feasibility, fast project turn-around and top quality data. Below is just a small
section of the 800+ profiling fields that we have on our members.
Decision making Grocery shopping destinations
• Weekly grocery shop • Tesco
• Financial decisions • Asda
• Car purchase decisions • Sainsbury’s
• Home furnishing decisions • Waitrose
• Morrison’s
• Aldi
Household income • Lidl
• Monthly income of household • Iceland
• Total investable assets
Preferred holiday destinations
Frequent purchasers of • Skiing
• Music • Beach
• Films • City break
• Books • Camping/Touring/Cruises
• Clothes • Weekend/short break
• Apps • All-inclusive
• Package holiday
• Golf holiday
Interested in • Lakes and mountains
• Pubs • Visiting friends and family
• Clubs
• Cinema
• Restaurant Financial products with your primary bank
• Gigs • Current account
• Gym • Mortgage
• Credit card
• Personal loan
Typical flights taken • Shares
• Long-haul • ISA
• Charter • Private pension
• House insurance
• Non-charter
• Motor insurance
• Life assurance
Media consumption
• TV channels
• Radio stations
• Newspapers and magazines
• Online video - Netflix, Now TV,Youtubeour
B2B panel profiling
We also have very useful B2B profiling information available on Panelbase members. If you are looking
to access decision makers in businesses, we can help - we have years of experience managing projects
for leading media brands and research agencies.
Job position Job titles
• Director or Manager • Board member or Chairperson
• Non management position • Business Administrator
• Other decision maker • Buyer or Purchasing Agent
• CFO
• C-level executive
Decision authority
• Director
• Full
• HR Manager
• Partial
• Manager
• None
• Partner/Owner
• Product Manager
ITDM authority • Project Manager
• Full • Supervisor
• Partial • Supply Manager
• None • VP-level executive
Industry
Human resources DM • Advertising and PR
• Full • Agriculture
• Partial • Charity
• None • Commerce
• Construction
Company size • Cultural
• 1-24 employees • Education
• 25-49 employees • Engineering
• 50-99 employees • Environmental
• 100-249 employees • Fashion and textile
• 250-499 employees • Financial and Accounting
• 500-999 employees • Government
• 1000+ employees • Health
• Higher education
Employment status • Hospitality
• Information technology
• Full-time
• Legal services
• Part-time
• Manufacturing
• Retired
• Market research
• Self-employed
• Media
• Unemployed
• Oil gas and petroleum
• Publishing
Employment time
• Retail
• Less than a year • Science
• 1-2 years • Social care
• 3-4 years • Sport and leisure
• 5-10 years • Tourism
• 11-15 years • Transport
• More than 15 years • Voluntaryour
kids panel profiling
The panels collectively have over 35,000 active members aged 6-15, all ready to provide you with
quality insights that you can use straight away.
We also have over 30,000 parents with children aged 0-12 years - we frequently engage with this
audience to understand everything from which children’s TV channels their children watch to how
often they use a computer.
And that’s not all, we also have over 8,000 members aged 17-19: we talk their language and
communicate on their terms, enabling us to deliver detailed insights into what makes them tick.
engagement & response
We frequently achieve an 80% response rate with 6-15 year olds through our bespoke, child
friendly surveys - it’s proof, we feel, of the thinking behind our cutting edge engagement tools and
survey design. We incorporate films, games and pictures to stimulate interest and ensure we
deliver the best quality results.
recruitment, incentives & rewards
Our members are recruited and incentivised in accordance with MRS and ESOMAR standards - all
our members are double opted in, with the under 16s opted in by their parent or guardian. Cash
incentives are offered to the under 16s for all surveys and paid directly into parent/guardian
accounts. We offer this type of incentive because we know from our research, that this is what our
members want.
TV Channels Websites Drinks Cereal
• Boomerang • CBBC • Coca-Cola • Cheerios
• Cartoon Network • CBeebies • Coke Zero • Coco pops
• CBBC • Club Penguin • Diet Coke • Corn Flakes
• CBeebies • Facebook • Fanta • Crunchy nut
• CITV • Moshi Monsters • Irn Bru • Frosties
• Disney Channel • Twitter • Lucozade • Rice Krispies
• Milkshake • Youtube • Pepsi • Shredded Wheat
• Nickelodeon • Diet Pepsi • Shreddies
• Nick Junior • Pepsi Max • Weetabix
Sweets
• Sprite
• Cadburys Dairy
Sport • Tango
Milk
• Athletics • Crunchie Crisps
• Cricket • Galaxy • Doritos
• Cycling • Haribo • Monster Munch
• Football • Kit Kat • Nik Naks
• Hockey • M&M’s • Pringles
• Netball • Maltesers • Quavers
• Rugby • Mars • Skips
• Swimming • Skittles • Walkers
• Snickers • Wotsitsour
medical profiling
We have years of experience managing projects and providing hard-to-reach medical sample for
leading research agencies, local and national health authorities and organisations. Our in-depth
medical profiling provides access to hard-to-reach patients with specific conditions, plus medical
professionals.
Projects undertaken include; cervical cancer awareness research, alcohol consultation research and
lifestyle surveys.
This is just a snapshot of the answers they have provided.
Auditory Cardiovascular Cancer
• Balance Disorder • Anaemia • Brain Cancer
• Hearing Aid • Angina • Breast Cancer
• Hearing Loss • Atrial Fibrilation • Colo Rectal Cancer
• Tinnitus • Haemophillia • Leukaemia
• Heart condition • Lung Cancer
Musculoskeletal • Heart Disease • Lymphatic Cancer
• Myositis • High Blood Pressure • Prostate Cancer
• Osteoperosis • High Cholesterol • Skin Cancer
• Sciatica • Thrombosis • Stomach Cancer
• Stroke • Testicular Cancer
• Throat Cancer
Respiratory
• Asthma Dependencies
• COPD • Alcohol Mental condition
• Sleep Apnoea • ADHD
• Alzheimer’s
Intolerances • Dementia
Skin
• Glucose Intolerant • Depression
• Acne
• Eczema • Gluten Intolerant
• Psoriasis • Lactose Intolerant
Endocrine, nutritional
Neurological &
Visual & metabolic conditions
behavioural
• Cataracts • Anorexia • T1 Diabetes
• Contact Lenses • Bulimia • T2 Diabetes- Insulin
• Glasses • Migraines • T2 Diabetes- Oral
• Glaucoma • Haemophillia • T2 Diabetes GLP1
• MS • Medication
Allergies • Obsessive Compulsive Disorder • T2 Diabetes
• Food • Parkinsons • Non-Medicated
• Hayfever • Sense Disorders • Dyslipidaemia
• Chron’s Disease
Chronic pain • Obesity
Reproductive • Rheumatoid Arthritus • Heartburn
• Erectile Dysfunction • Non Rheumatoid
• Infertility • ArthritusOur
MiniPoll service
We understand that a research question doesn’t always mean a full scale research project. This is
where our quick MiniPoll service can help. It enables you to quickly find out opinions to one-off
questions. Sample is drawn from our in-house panel, Panelbase, on a natural fallout basis (i.e. with no
demographic quotas). However, if you’re looking for something more targeted we’d be more than
happy to put a quote together for you too.
key things to note:
Single closed question (single select or multi select & can include an image)
200 characters max. (120 being optimal for display purposes)
Up to 10 response options
Turnaround is approx. 1,000 completes in 24-48 hours
Click on the images below to see examples:the
panelbook
get
in touch
www.panelbase.com
RFQ@panelbase.com
Panelbase | The Mill | Hexham Business Park | Burn Lane | Hexham | NE46 3RU | UK
Registered in England and Wales: 3752827.VAT No. 659967260You can also read
