THE NEW INNOVATION IN RETAIL
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SHARE OF WALLET: 75% TRIGGER INCENTIVE CATEGORIES: Dining, Movies PREFERRED SOCIAL MEDIA: Twitter PREFERRED PRODUCT: Corona SECONDARY: Bud Light FREQUENCY OF VISIT: 3.2x/monthly AVG SPEND: $32.50 ACCOMPANYING PURCHASE: Sushi take-out T HE NE W IN NOVAT ION I N RETAIL T H E N E X T E V O L U T I O N O F C O N S U M E R I N S I G H T S 1
The Fine Print LOOP NOT FOR DISSEMINATION IN THE UNITED STATES OR THE GENERAL PUBLIC performance or achievements of Loop to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks, uncertainties and other factors include, but are not limited to risks This documentation is a presentation (the “Presentation”) of certain general background information about Loop Insights Inc.’s associated with general economic conditions; adverse industry events; marketing costs; loss of markets; future legislative and (“Loop”) activities current as of January 9, 2019, unless stated otherwise. It is information in a summary form and does not purport to regulatory developments involving Loop; inability to access sufficient capital from internal and external sources, and/or inability to be complete. 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Although Loop has attempted to identify important factors that could cause actual actions, events or results to differ materially This Presentation does not constitute or form part of any offer for sale or solicitation of any offer to buy or subscribe for securities from those described in forward-looking statements, there may be other factors that cause actions, events or results to differ from nor shall it or any part of it form the basis of or be relied on in connection with, or act as any inducement to enter into, any contract those anticipated, estimated or intended. Forward-looking statements contained herein are made as of the date hereof and Loop or commitment whatsoever. Recipients of this Presentation who are considering acquiring securities of Loop are reminded that and its directors, officers and employees disclaim any obligation to update any forward-looking statements, whether as a result of any such purchase or subscription must not be made on the basis of the information contained in this Presentation but are new information, future events or results or otherwise. There can be no assurance that forward-looking statements will prove to be referred to the entire body of publicly disclosed information regarding Loop. accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, you should not place undue reliance on forward-looking statements due to the inherent uncertainty therein. All forward-looking information is expressly qualified in its entirety by this cautionary statement. The information contained in this Presentation is derived solely from management of Loop and otherwise publicly available information concerning Loop and does not purport to be all-inclusive or to contain all the information that an investor may desire to have in evaluating whether or not to make an investment in Loop. The information has not been independently verified and is Forward-looking information and other information contained herein concerning management’s general expectations concerning subject to material updating, revision and further amendment, and is qualified entirely by reference to Loop’s publicly disclosed various industries are based on estimates prepared by management using data from publicly available industry sources as well as information. from market research and industry analysis and on assumptions based on data and knowledge of this industry which management believes to be reasonable. However, this data is inherently imprecise, although generally indicative of relative market positions, market shares and performance characteristics. While management is not aware of any misstatements regarding any No representation or warranty, express or implied, is made or given by or on behalf of Loop or any of its affiliates, directors, officers industry data presented herein, industry data is subject to change based on various factors. or employees as to the accuracy, completeness or fairness of the information or opinions contained in this Presentation and no responsibility or liability is accepted by any person for such information or opinions. Loop does not undertake or agree to update this Presentation or to correct any inaccuracies in, or omissions from, this Presentation that may become apparent. No person has Additional Cautionary Language been authorized to give any information or make any representations other than those contained in this Presentation and, if given and/or made, such information or representations must not be relied upon as having been so authorized. The information and This Presentation may not be reproduced, further distributed or published in whole or in part by any other person. Neither this opinions contained in this Presentation are provided as at the date of this Presentation. The contents of this Presentation are not to Presentation nor any copy of it may be taken or transmitted into or distributed in any other jurisdiction which prohibits the same be construed as legal, financial or tax advice. Each prospective investor should contact his, her or its own legal adviser, independent except in compliance with applicable laws. Any failure to comply with this restriction may constitute a violation of applicable financial adviser or tax adviser for legal, financial or tax advice. securities law. Recipients are required to inform themselves of, and comply with, all such restrictions or prohibitions and Loop does not accept liability to any person in relation thereto. Forward Looking Statements The information contained in this Presentation does not purport to be all-inclusive or to contain all information that prospective Certain statements in this Presentation may constitute forward-looking information, including future-oriented financial investors may require. Prospective investors are encouraged to conduct their own analysis and reviews of Loop and of the information and financial outlooks, within the meaning of applicable securities laws. Forward-looking information may relate to information contained in this Presentation. Loop currently generated no revenue and operates in a highly competitive market Loop’s future outlook and anticipated events or results and may include statements regarding Loop’s financial results, future landscape. There can be no guarantee that Loop will achieve any of its intended targets. financial position, expected growth of cash flows, business strategy, budgets, projected costs, projected capital expenditures, taxes, plans, objectives, potential synergies, industry trends and growth opportunities. Often but not always, forward-looking information An investor is not entitled to rely on parts of the information contained in this Presentation. Loop has not, and the agents have not, can be identified by the use of words such as “anticipate”, “believe”, “expect”, “project”, “estimate”, “likely”, “intend”, “should”, “could”, authorized anyone to provide investors with additional or different information. If anyone provides an investor with additional or “may”, “might”, “target”, “plan” and other similar expressions or variations (including negative variations) of such words and phrases. different or inconsistent information, including statements in media articles about Loop, the investor should not rely on it. You Forward-looking information contained in this Presentation is based on certain assumptions regarding expected growth, results of should rely only on the information contained in the prospectus and are not entitled to rely on parts of the information contained operations, performance, industry trends and growth opportunities. in the prospectus to the exclusion of others. Loop has not and the agent has not authorized anyone to provide you with information that is different. If anyone provides you with different or inconsistent information, you should not rely on it. This While management considers these assumptions to be reasonable, based on information available, they may prove to be incorrect. document and the prospectus may only be used where it is legal to sell these securities. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !2
Overview LOOP Loop Insights is a location-based marketing intelligence platform that provides brands, agencies, and retailers with real-time actionable insights to optimize customer experiences. We work directly with brands, agencies, and data partners to arm advertisers and marketers with real-time, actionable insights that build personalized customer experiences and loyalty. We also help retailers and enterprises discover, analyze and influence their customers within minutes of installing our plug-and-play system. That system creates highly personalized marketing offers designed to increase basket size and repeat business without you or your employees having to do anything different. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !3
OVERVIEW “Loop has created a proprietary platform that levels the playing field for Bricks n Mortar Retailers in the struggle to stay relevant and competitive against the Online Digital Giants.” - Rob Anson, CEO www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !4
OVERVIEW Insights in Real-Time Loop delivers data when, where and how you want to see it. Whether you’re in a meeting planning for an upcoming marketing campaign or on the road checking in on your sales activity, your data is accessible and, more importantly, truly insightful. Here are some of the insights we provide out of box: Top SKUs Sell Through Totals Transaction SKU Pairings Loyalty Sales Market Data www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !5
Why Loop LOOP Drowning in Data? Businesses today are feeling overwhelmed by the amount of data they are collecting. Loop provides the tools and insights to easily consume this data and provide actionable strategies. Real-Time Data Loop captures detailed customer and transaction data and pushes it to the cloud in real time. Meaningful Insights Powered by AI Transaction data is combined with other formerly disparate data sources and artificial intelligence to provide meaningful and actionable insights. The Best in the Data Science Profession Loop employs some of the top data scientists around the globe. Our team is at the ready to solve even the most complex big data dilemmas. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !6
WHY LOOP Bricks and Clicks Loop bridges physical and digital journeys by bringing the online shopping experience into the brick and mortar environment. Loop helps brands and retailers understand and connect with their consumers in a more seamless and personalized way. Artificial Intelligence that Enriches the Brand to Consumer Connection By aggregating data to create “like and similar” audiences for customer profiling and targeting, Loop enables brands to speak to consumers in a more personalized way, increasing recency and frequency of visit. Actionable Insights that Optimize and Enhance the Retail Experience The Loop Insights portal offers practical insights that empower store owners and managers to make small changes that can have have huge impact on retail performance and customer experience. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !7
WHY LOOP Real-Time Marketing The days of big budget generalized campaigns are over. Marketers now have the ability to speak in a personalized and meaningful way directly to the consumer - and deliver measurable ROI on their campaign performance and efficiencies. Predictalytics & Personalization Loop’s proprietary machine learning AI technology uses aggregated data to create “like and similar” audiences for niche profiling and greater personalization for both known and unknown customers. Take Action with Loop’s Marketing Tools Loop’s AI platform is automated to action the insights for you. Next Level Professional Services Loop’s team can help create highly personalized creative and strategies and maximize media spend to deliver greater ROI. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !8
Competitive Landscape LOOP Digital Market Hybrid Market Physical Market 873B - $1,778/share 8.4B - $23/share 813B - $1,172/share 473B - $165/share Data is locked into different silos that Loop creates an online don’t communicate personalized shopping experience Large brick and mortar retail corporations in a physical brick and mortar collect massive amounts of data, but are space. Loop has the ability to All data is connected and actionable unable to create actionable strategies. They understand a consumer from Amazons success is due to having a full view lack of visibility into their consumers and when they walk into the store. into the customers journey from initial struggle to create a personalized shopping product search to final purchase. experience. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !9
Physical Market Challenges LOOP Fragmented Limited Siloed Retail Market Insights Data ‣ Independent fragmented market ‣ Currently no way to capture, analyze & use ‣ Businesses are overwhelmed by the amount opportunity hyper-local aggregated transaction data of data collected ‣ Currently brands are operating virtually ‣ Brands have limited insights into consumer ‣ Disparate systems provide no real-time, blind habits and trends aggregated insights ‣ Personalized and automated marketing ‣ Brands aren’t able to track the results of ‣ No way of easily consuming this data and tools not available in brick and mortar marketing campaigns at a granular level provide actionable strategies www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !10
Liquor & Beverage Opportunity CHANNEL The Alcoholic Beverages $1,594 Market is projected to reach $1,594 billion by 2022, Billion growing at a CAGR of 2.1% from Currently brands are 2016 to 2022. operating virtually blind, as they don’t have access to “real time measurable data” In North America, 87% of the from an aggregated source. 200k liquor retail market share is fragmented across 200,000+ Loop gives brands and retailers Locations locations, making it difficult for brands to get collective insights. access to real-time data combined with the power of AI to uncover insights that drive Media expenditures for all business results and enable highly personalized brand to 400% alcohol beverages have increased almost 400% since consumer connections. Increase in 1971 even though per capita Media Spend consumption hasn’t changed much. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !11
Sports & Entertainment Opportunity CHANNEL Revenue in the Event Arena Intelligence $63.8 Tickets segment amounts to US $63,756m & the Connected Fan Billion in 2018. As more and more fans opt to watch from home, sports teams and entertainers are looking for Revenue is expected to show ways to entice them into arenas 9.9% an annual growth rate (CAGR 2018-2023) of 9.9%, resulting and keep them engaged while Five Year in a market volume of they’re in proximity to the venue. Growth US$102,365m by 2023. Loop helps venues and organizers track the full customer journey — An overwhelming majority from pre-game tailgate parties to food and beverage sales during 86% of event marketers (86%) believe that technology can Believe in have a major positive the event to post-event social Technology impact on the success of posts and reviews. their events. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !12
Cannabis Opportunity CHANNEL The North America legal The ‘seed–to–sale' perspective $35 cannabis market value is projected to reach around is missing one very critical Billion US $35 Billion by 2023. point: The sale isn't the end of the story but in fact, just the beginning of the most The North America legal important insights. 27% cannabis market value is projected to expand at a Loop offers the cannabis industry real Five Year CAGR of 27.1% during time access to micro trend data Growth 2018-2023. allowing them to streamline operational efficiencies and increase profitability, access insights at a hyper- local, regional, and national level, and 52% 52% of Americans, 18 years enable proactive strategies as opposed of age or older, have tried to reactive. Better understand your growth cycles, product development, Of Adults marijuana at some point in M&A’s, and in-store planogram/ Have Tried their lives. merchandising. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !13
Telecom Opportunity CHANNEL $3.45 The e-commerce industry will be responsible for Loops Artificial Intelligent about $3.45 trillion in sales applications are revolutionizing Trillion in 2019. the way telecoms operate, optimize and provide service to their customers. There are 4.1 billion Internet users in the world. This is Today’s communications service 4.1 compared to 3.9 billion Internet users in mid 2018 providers (CSPs) face increasing Billion and about 3.7 billion in late customer demands for higher 2017 quality services and better customer experiences (CX). Loop helps telecoms address these 80 percent of adults in opportunities by leveraging the vast amounts of data collected 80% North America use at least one ad-blocking method. Use Ad It’s time to advertise more over the years from their massive Blocking efficiently. customer base. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !14
Technology Opportunity CHANNEL By 2020, the amount of Internet-connected things Loop bridges physical and $19 will reach 50 billion, with $19 trillion in profits and digital journeys to enhance Trillion cost savings coming from IoT over the next decade. the experience with better merchandising, digital International Data signage & push notifications. Corporation (IDC) predicts Using advanced machine 50.1% that the compound annual growth rate for global learning technology, Loop Growth spending on AI will be 50.1%, reaching $57.6 billion delivers insights that are by 2021. actionable at scale and creates personally relevant experiences that support customer motivations and 6x Investment into AI startups by venture capitalists has business objectives. The soared sixfold since 2000 investment www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !15
Automated AI Marketing Platform LOOP Plug & Play App-Less Solution Active Coupons POS Agnostic Automated Marketing Zero IT Integration Mobile Aggregated Data No Need for Consumer Captures Every Single Adoption or Opt-In Transaction in Real-Time ‣ Loop captures real-time customer ‣ Understand consumer behaviour & ‣ Aggregated data creates “like and transaction data and discovers new purchase history to provide relevant similar” audiences to expand opportunities and efficiencies. actionable strategies . marketing reach and personalization. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !16
Loop Data Exchange PRODUCT Real-Time Scanned, Loyalty & Couponing Offer Platform Any POS Loop IoT Device Any Printer Personalized Offer Engage with your customers by delivering personalized offers curating using AI https://youtu.be/QF_vKma40Yw The Loop dashboard is capable of integrating and correlating any third party data. (weather, events, industry data) The Loop Data Exchange analyses purchase data and applies artificial intelligence to create actionable strategies. https://youtu.be/W4mtItKaFxg www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !17
Experienced Management Team LEADERSHIP Rob Anson Gavin Lee Vern Kasdorf CEO, Chairman of Board COO CIO ‣ Founder of Fobisuite ‣ 15+ years business ‣ last served as Director, IoT ‣ 10+ years global strategic development & operations Delivery & Support at product development for management experience. TELUS Walmart, Amazon, Home ‣ 5 years National Sales & ‣ Cryptocurrency mining Depot and others Marketing Manager expert Rob Anson has served as the Chief Executive Officer Gavin Lee has 20+ years of global consumer product Prior to his role at Loop Insights as CIO, Vern was the and a member of the board of directors of Loop experience, with particular expertise in operational Director, IoT Delivery & Support at TELUS. In this role Insights Inc. since January 2018. Mr. Anson has also excellence, brand management, consumer insights he led the Operations, Implementation and Strategy served as President and a member of the board of and building top performing sales teams. Mr. Lee for wireless IoT connectivity. Before TELUS, he was directors of Fobisuite Technologies Inc., a private has owned retail stores, founded and managed the Director, Global IS Infrastructure at Teck British Columbia technology company, since operations of a highly successful sales and Resources Limited, a world leader in the production October 2017, and a member of the board of marketing agency and led teams through major of copper, steelmaking coal, zinc and directors of Fobi Pay Technologies Inc., a private organizational change in competitive environments. specialty metals. British Columbia technology company, since January 2018. Mr. Lee has a strong business acumen with a Mr. Kasdorf also spent over nine years providing background in creating a positive culture and enterprise consulting services or running the IS improving sales force effectiveness while Infrastructures for some of the largest enterprises in significantly improving top line revenue and British Columbia including Scott Paper, TerasenGas, maintaining profitable growth through solid P&L Intrawest, Ainsworth Lumber, Finning, TELUS, ISM- management. Gavin’s experience ranges from small BC, Versacold and West Coast Energy. entrepreneurial brands to multi-million-dollar global category leaders in a wide variety of market His wide range of experience includes extensive segments. project management, writing several pieces of commercially-sold software, and running a web application development shop. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !18
Experienced Management Team LEADERSHIP Peter Uppal Casey Matson Abbey Abdiye Director Liquor Beverage Dekay CTO CFO ‣ came to Loop from a 7-year ‣ inventor of the Loop ‣ CFO of multiple career as a Senior Category platform companies listed on TSX Manager at Labatt and CNSX Breweries of Canada Mr. Uppal is a well-rounded professional with over 12 Casey Matson-DeKay has served as the Chief Abbey Abdiye has served as the Chief Financial years of progressive experience in retail and CPG Technology Officer of Loop Insights Inc. since Officer of Loop Insights, Inc. since January 2019. Mr. environments. His previous experience includes February 2018. Mr. Matson-DeKay is currently Abdiye has been a Chartered Professional working across a diverse background of industries completing a Bachelor of Computer Science degree Accountant (CMA) since November 2006 and including beverage alcohol, real estate and digital/ at the University of Victoria with an expected date of earned a Bachelor of Business Administration print marketing. degree from Simon Fraser University in April 1996. graduation of June 2019. Over the past 8 years Peter has worked in various roles Previously, Mr. Matson-DeKay served as the Chief Mr. Abdiye has also served as the Chief Financial with the largest alcohol beverage company in world. Technology Officer of Fobisuite Technologies Inc. Officer of Ceylon Graphite Corp. (TSX-V: CYL) since His expertise is in sales management, sales intelligence, category management, recruitment/ between January 2017 and January 2018. January 2017, Chief Financial Officer of Tower One talent management, trade marketing, customer Wireless Corp. (CNSX: TO) since April 2016, Chief management and leadership development. Mr. Matson-DeKay has also been employed as a Financial Officer of Crop Infrastructure Corp. (CNSX: programmer and information technology CROP) since May 2016, and Chief Financial Officer of His experience in category management and sales consultant with Synq Access + Security Technology Biome Grow Inc. (CNSX: BIO) since May 2017. Mr. intelligence will help Loop’s suppliers and retailers use during 2016 and CGI Group during 2015. Abdiye also previously served as Chief Financial big data in a simplistic form, driving development and Officer of Biomark Diagnostics Inc. (CNSX: BUX) implementation of category/marketing plans, research between November 2014 and June 2017. of market conditions, business insights and overall industry knowledge to formulate campaigns and category initiatives in support of strategies. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !19 19
Board of Directors LEADERSHIP Rob Anson Greg Vance Dallas Pretty CEO, Chairman of Board CFA, Director Director ‣ Founder of Fobisuite ‣ early career wins in the ‣ has held CFO and senior ‣ 10+ years global strategic retail point of sale finance roles at multiple product development for technology sector technology companies Walmart, Amazon, Home Depot and others Rob Anson has served as the Chief Executive Officer Greg Vance has served as a member of the board of Dallas Pretty has served as a member of the board of and a member of the board of directors of Loop directors of Loop Insights Inc. since July 2018. Mr. directors of Loop Insights Inc. since July 2018. Mr. Insights Inc. since January 2018. Mr. Anson has also Vance has been a Chartered Financial Analyst since Pretty has been a Chartered Professional Accountant served as President and a member of the board of January 1993 and earned a Bachelor of Arts in (CPA) since June 1996 and earned a Bachelor of directors of Fobisuite Technologies Inc., a private Economics from the University of British Columbia in Business Administration degree from Simon Fraser British Columbia technology company, since April 1987. University in December 1993. Mr. Pretty has also served October 2017, and a member of the board of as Chief Financial Officer of Inetco Systems Ltd., a directors of Fobi Pay Technologies Inc., a private Mr. Vance previously served as Vice President of RBC private British Columbia technology company, since British Columbia technology company, since January Capital Markets from 1988 to 1995, and founded and October 2014, and as the Chief Financial Officer of 2018. served as President of POS ProVisions Ltd. from 1995 to MIMIK Technologies Inc, a private British Columbia 1999. POS Provisions Ltd. was subsequently acquired technology company, between 2013 and 2015. by ScanSource Canada Inc. (NASDAQ: SCSC) in 1999 and Mr. Vance subsequently served as President of Mr. Pretty has also previously held senior finance roles Canadian Operations of ScanSource Canada Inc. until with Unity Wireless Corporation, Meridex Software 2002. Corporation (TSXV: MSC), and Sideware Systems Inc. Prior to leaving public practice, Mr. Pretty was a manager in the audit and advisory services group at KPMG LLP, where he worked with a portfolio of private and public companies primarily in the technology industry. www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !20
Board of Directors LEADERSHIP Peter Green Paul Baay Director Director ‣ SVP & President TELUS ‣ holds an ICD.D Business Solutions from designation as a certified 2007-2018 corporate director INDUSTRY IMPACT: Mr. Baay has been a Director, President and Chief • Led the transition of the UK and Ireland business at Executive Officer of Touchstone Exploration Inc. since Cable and Wireless May 2014 and has over 25 years of experience leading • Initiated and led the largest contract in TELUS history oil and gas exploration and production companies. (1B, 10-year contract with British Columbia (BC) Government) Mr. Baay was formerly the Chairman of the Board of • Transformed TELUS Small and Medium Business Directors and Chief Executive Officer of Touchstone from declining to $100M growth in 2 years Energy Inc. from July 2010 to May 2014. Prior thereto, LEADERSHIP STRENGTHS: Mr. Baay was Managing Director of Abacus Energy, • Designing & implementing winning business part of Abacus Private Equity, from 2007 through 2010 strategies in rapidly changing environments and was a senior officer of True Energy Inc. from 2000 • Building high performance teams, fostering positive through 2007. From 1998 to 2000 Mr. Baay was the organizational culture & enabling personal growth Chairman of the Board of Directors of Request Seismic • Driving growth and managing retention through Surveys Ltd. and served as a Director, President and highly differentiated customer experience strategies Chief Executive Officer of Remington Energy Ltd. from • Enabling continuous improvement, harnessing 1991 to 1999. Mr. Baay holds an ICD.D designation as a innovation & business transformation opportunities certified corporate director. • Effective stakeholder management balancing the needs of team members, customers, partners and shareholders www.loopinsights.ai Copyright 2019 Loop Insights, Inc. !21
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