The Modern British Family - Research for the Labour Party

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The Modern British Family - Research for the Labour Party
The Modern British Family
Research for the Labour Party
The Modern British Family - Research for the Labour Party
What we did

Stage 1:
2 x focus Groups to identify the
problems and challenges facing
Modern British Families
	
  
         Stage 2:
         1 x workshop to develop and
         test policies aimed at helping
         meet the needs of families
The Modern British Family - Research for the Labour Party
Modern British Family

OVERVIEW
Overview
•   The Modern British Family is struggling: they feel tired, stressed
    and under pressure
    • All of the problems they face link back to feeling financially stretched
•   In an ideal world, parents (dads included) would like to spend
    more quality time with their children than they do now
    • Mums often say they would have liked to have spent more time at
      home with their children in their younger years
    • Dads often feel fathers are under-valued by society
•   Because the problems faced by families are often financial, the
    main way that the Government can help families is by delivering
    a healthy economy and affordable housing
    • Families want the opportunities to be able to help themselves: not state
      handouts (which they assume will go to undeserving parents)
Overview
• There is also a yearning for traditional family values,
  and an appetite for a tax system that rewards parents
  who stay together

• No politicians or political parties are seen to
  represent or understand the problems and priorities
  of the Modern British Family
   • Politicians are believed to be too well-off to understand the
     financial pressures faced by families
Overview
Policy Ideas
• Participants liked the idea of allowing Child Support
  Payments to be made to family members, for
  example Grandparents
   • Mums saw grandparents as ‘the next best thing’ to caring for
     their children themselves
• They also liked the idea of teaching ‘communityship’
  in schools as a way of addressing perceived problems
  of discipline among young people
   • ‘Communityship’ was coined as a more localised version of
     citizenship
Overview
Policy Ideas
• Mums often wanted the opportunity to help
  themselves improve their financial situation
   • Policies that helped women back into work, either by training
     or sponsoring them or offering assistance with childcare,
     received much support
• But many others wanted to spend time at home with
  their children, especially when their children were
  young
   • Policies that supported them financially while doing so were
     well-liked
Modern British Family

THE CONTEXT: BRITAINTHINKS
POLLING
Parents emphasise the importance of
boundaries and discipline
% agreeing with statement ‘Being a good parent is mostly about
setting boundaries and discipline’

                  Total                                    92%

                 18-24                                   83%
                 25-34                                     90%
                 35-44                                     93%
                 45-54                                     92%
                 55-64                                     89%
                   65+                                     95%

               Children                                    90%
           No Children                                     92%
An overwhelming majority of parents (82%) feel
children are wrapped in cotton wool these days
% agreeing with statement ‘Children are wrapped up in cotton
wool these days’

                  Total                                  85%

                 18-24                                77%
                 25-34                                   85%
                 35-44                                  83%
                 45-54                                   85%
                 55-64                                      89%
                   65+                                      88%

              Children                                  82%
           No Children                                      86%
And 8-in-10 say that ‘in an ideal world’ one
parent would stay at home
% agreeing with statement ‘In an ideal world one parent should
stay home with the children’

                  Total                                  81%

                 18-24                           61%
                 25-34                                    84%
                 35-44                                  81%
                 45-54                                  79%
                 55-64                                   83%
                   65+                                     91%

               Children                                  81%
            No Children                                  81%
Families are increasingly squeezed for time…(83%
of families say there aren’t enough hrs in the day)
% agreeing with statement ‘There aren’t enough hours in the day’

                 Total                                72%

                 18-24                                      86%
                 25-34                                          88%
                 35-44                                    78%
                 45-54                              67%
                 55-64                        55%
                   65+                         59%

              Children                                      83%
           No Children                              66%
…and money (73% of those with children say it’s a
struggle to make money last the month)
% agreeing with statement ‘It is a real struggle to make the money
last to the end of the month’

                  Total                                 54%

                  18-24                                         73%
                  25-34                                         72%
                  35-44                                         69%
                  45-54                                   61%
                  55-64                     34%
                   65+                25%

               Children                                         73%
            No Children                           46%
Modern British Family

STAGE 1: FOCUS GROUPS
Stage 1: Focus Groups
Methodology

• On 18 May 2011, BritainThinks conducted two focus
  groups in Harlow:
   • 1 x group of mums with children aged under 18
   • 1 x group of dads with children aged under 18

• Quotas were set to ensure the groups comprised good
  mixture & range of participants in terms of:
   • Socio-economic grade
   • Voting behaviour in 2010 General Election
Family worries are dominated by concerns
about money
                STRESS                                       NEED TO WORK

 “Now my husband isn’t working, we’re              “Because of money, I’ve had to go
 really under pressure to keep up with              back to work after 8 months and
our debt repayments and everything. It’s                 lost 3 months with my
            stressful” [Mum]                                   son” [Mum]

                                 Lack of financial                    HOUSING
                                    resources
                                                                  “We can’t afford
                                                                 to get a mortgage
      TIREDNESS                                                    and there’s so
                                           CHILDCARE
                                                                    little council
“I am working two jobs                                            housing we’d be
  and so by the time I            “Have you seen the price
                                  of childcare? We worked          lucky to get a
actually get time to see                                               house by
 the kids, I am flat out           out we’d only be £10 a
                                 week if my wife went back           2015” [Dad]
   on the sofa” [Dad]
                                       to work” [Dad]
Words chosen to describe the Modern
British Family

                                Just one participant
                                  chose a positive
                                word to sum up the
                                   Modern British
                                       Family
The Modern British Family in reality…
 …people are                        …lacks respect
 arguing and                         & discipline
   fighting                           (especially
                                    young people)

  …is under
   financial                        …is living in a
pressure (from                      country that is
all directions)                     soft on people
                                    who break the
                                    rules and hard
                                     on those who
…lacks moral &                        play by the
 family values                           rules
The ideal Modern British Family…

 …would have                                                  …would
  access to                                                  comprise a
   housing                                                  mother and a
                                                               father

…would be able                                             …would be able
to focus on the                                            to afford to go
  things that                                                on holiday
    matter

            …would be able to enjoy watching their children grow up
The ideal modern British Family
Importance of family in the early years
•   Mums and dads both thought that in an
                                                        “I felt really guilty
    ideal world mothers would stay at home for         when I had to go back
    the early years of a child’s life                  to work. You’ll never
    • Mums valued time with their children and         get those early years
      those who had needed to go back to work had           back” [Mum]
      some regrets
    • None of the dads had stayed at home because
      they were the biggest earners in the household     “I’d have had no
      (rather than as matter of principle)              problems staying at
•   If it wasn’t possible for the mother to stay       home, it’s just that I
                                                         was earning more
    at home with young children, another               than my wife” [Dad]
    family member was seen as the next best
    thing
The ideal modern British Family
Dads want to be involved in bringing-up children

• Fathers felt as though they had a              “We’ve got things
  crucial role to play in bringing up          that we do together,
                                               but sometimes, like
  their children                               at the moment I am
                                               working at weekends
   • They therefore rejected single parent
                                                   to pay for our
     families                                     holiday, we don’t
   • And they regretted where work prevented     have time to go to
                                                the football” [Dad]
     them from giving their children the
     attention they deserved
• Some felt that modern society                  “You just feel as
  didn’t place enough value on the               though dads are
                                                pushed to one side
  role of the father                            these days” [Dad]
The role of Government
 They do want:                      They don’t want:

 - A Government that supports       - A ‘nanny state’ that tells them
   them when they do the right        what to do
   thing by kids
                                    - More ‘state handouts’ that are
 - A tax system that rewards          paid for by hard working
   couples who stay together          families and only received by
                                      ‘scroungers’
 And crucially:

 - A healthy economy that
   delivers them wage increases
   that match inflation &
   opportunities to improve their
   position
What Government has done in the past
 To make life easier for families:   To make life harder for families:

 - Child Trust Fund                  - Tuition fees
 - Sure Start                        - Rises in fuel tax
 - Legislation on maternity &        - Inflation and salaries not rising
   paternity leave                     with increases to living costs
 - Childcare vouchers
 - Nurseries
 - WFTC

 [Much greater awareness among
 women than men, although no
 spontaneous mention of these
 being Labour policies]
Which politicians / parties understand
families best?
•   Politicians were all believed to come from           “There are not a lot
    wealthy backgrounds and people assumed:                 of working class
                                                         politicians. None of
    • Almost all politicians went to private school      them have ever had
    • With few exceptions, none had ever had ‘real        to struggle in their
      jobs’ outside of politics                              lives” [Mum]
    • They all lived comfortably on their MP salaries
      and their expenses                                    “They live very
                                                         comfortably on their
• It was therefore thought that no politician           salaries and, as we all
  was in a position to understand the                      now know, their
  pressures and priorities of ordinary families                generous
                                                           expenses” [Dad]
• None of the main parties stood out as
  understanding families better than the rest
    • They were all seen as being ‘the same’            “They are all too far
                                                          removed” [Mum]
Modern British Family

STAGE 2: WORKSHOP
Stage 2: Workshop
Methodology

• On 14 June 2011, BritainThinks conducted a
  workshop in Parliament:
   • 15 x mums
   • 2h 30mins
   • All had voted in 2010 General Election

• Quotas were set to ensure the groups comprised good
  mixture & range of participants in terms of:
   • Voting behaviour in 2010
Stage 2: Workshop
Agenda

                    Welcome and Introduction

     Introducing the Labour Party Policy Review – Tessa Jowell

            What we have learnt so far - BritainThinks

     Pre-task: objects that sum-up challenges facing families

                The ‘dos & don'ts' for Government

                      Discussing policy ideas

                 Coming-up with ideas of our own

                   Voting on our favourite ideas
Objects that summed-up the challenges facing
families nowadays fell into three main categories
1) Financial pressures: participants were often emotional when talking
   about the financial strain their family was under

                                      “I’ve bought my TV license and, for the
                                      quality of what’s on TV, it isn’t worth it.
                                             It’s just an added financial
                                                   pressure” [Mum]

                                         “Petrol prices are up, but NHS waiting
                                      lists are too. You go to work every day but
                                            you think ‘why bother?’” [Mum]

                                      “I’ve brought a newspaper cutting on fuel
                                         costs. It just keeps going up.” [Mum]
Objects that summed-up the challenges facing
families nowadays fell into three main categories
2) Lack of family time: mums were extremely busy and often regretted
the lack of quality time they were able to spend with their children

                                      “I’ve got a picture of my family and my
                                      husband isn’t in it because he’s always
                                                  working” [Mum]

                                      “Weighing scales – because I am always
                                    juggling and life is a balancing act” [Mum]

                                    “I brought a pedometer – I’ve done 15,000
                                        steps today. I’ve got no time for my
                                                  family” [Mum]
Objects that summed-up the challenges facing
families nowadays fell into three main categories
3) Their children living atomised lives: parents were worried about the
impact of technology and modern life on family time together

                                      “Technology is good, it does offer respite
                                     to parents, but more interaction would be
                                                    good” [Mum]

                                     “I brought the TV Times, because of the
                                     amount of time my kids spend in front of
                                        the TV rather than outside” [Mum]

                                      “They are always stuck on a computer,
                                           stuck on messaging” [Mum]
Stage 2: Workshop
Agenda

                    Welcome and Introduction

     Introducing the Labour Party Policy Review – Tessa Jowell

            What we have learnt so far - BritainThinks

     Pre-task: objects that sum-up challenges facing families

                The ‘dos & don'ts’ for Government

                      Discussing policy ideas

                 Coming-up with ideas of our own

                   Voting on our favourite ideas
Government ‘dos’ and ‘don'ts’ all related to helping
ordinary hard working families, and not rewarding
underserving people either side of the ‘squeezed middle’

  ‘Dos’

  Help those who work hard & play by the rules by…

  -   Supporting students through Uni.
  -   Reducing cost of living
  -   Supporting small businesses (so they can create jobs)
  -   Reducing VAT

  Punish the ‘undeserving’:

  -   ‘Question huge companies when they raise prices’
  -   Tax those who make a lot of money
  -   Follow-up dads for CSA
Government ‘dos’ and ‘don'ts' all related to helping
ordinary hard working families, and not rewarding
underserving people either side of the squeezed middle

     ‘Don'ts’

     Stop what support there is for families, in particular, don’t:

     -   Close play schemes
     -   Cut back on education hours and nurseries
     -   Reduce housing benefit supplements for bills

     Let people who are ‘playing the system’ continue to get away with it,
     for example, by:

     -   Ignoring tax evaders / Non-Doms
     -   Supporting the banks / bankers
Stage 2: Workshop
Agenda

                    Welcome and Introduction

     Introducing the Labour Party Policy Review – Tessa Jowell

            What we have learnt so far - BritainThinks

     Pre-task: objects that sum-up challenges facing families

                The ‘dos & don'ts' for Government

                      Discussing policy ideas

                 Coming-up with ideas of our own

                   Voting on our favourite ideas
Policy ideas that participants liked
included…
Linking back to the challenges they identified earlier in the session,
participants were positive about the following ideas as a way of easing
financial and time pressures on families

•   Greater parent involvement in the running of children’s centres
•   Kinship allowance
•   Child allowance for stay-at-home mums
•   Government support for informal networks (grandparents, etc.)

And ideas that enabled them to spend more quality time with their children:

•   Entitlement for both parents to time-off for school plays, football
    matches, etc.
Stage 2: Workshop
Agenda

                    Welcome and Introduction

     Introducing the Labour Party Policy Review – Tessa Jowell

            What we have learnt so far - BritainThinks

     Pre-task: objects that sum-up challenges facing families

                The ‘dos & don'ts' for Government

                      Discussing policy ideas

                 Coming-up with ideas of our own

                   Voting on our favourite ideas
Ideas that participants came up with themselves
centered around three key themes…
1) A SPACE FOR YOUNG PEOPLE TO GET KIDS OFF THE STREET & FEEL A
SENSE OF COMMUNITY
•   More youth club services OR turn libraries into daycare centres
    • Storytelling, education, socialising for parents
    • Different services for different age groups, at different times

2) TEACHING MORE DISCIPLINE & ‘COMMUNITYSHIP’ TO ADDRESS ATOMISED
    LIVES OF MODERN YOUTH
•   Teach ‘communityship’ rather than citizenship
•   Achieve greater discipline through parental coaching

3) IMPROVING THE JOB PROSPECTS OF WOMEN TO ALLOW THEM TO EASE
     THE FINANCIAL PRESSURE
•   Fund re-training programmes and entrepreneurial women
Stage 2: Workshop
Agenda

                    Welcome and Introduction

     Introducing the Labour Party Policy Review – Tessa Jowell

            What we have learnt so far - BritainThinks

     Pre-task: objects that sum-up challenges facing families

                The ‘dos & don'ts' for Government

                      Discussing policy ideas

                 Coming-up with ideas of our own

                   Voting on our favourite ideas
Final vote
Policies that helped women back into work, either by training or sponsoring
them or offering assistance with childcare, received much support

Financial support for re-training parents so they can work / support family
                                                                              10	
  VOTES	
  
                             without state help

             Free crèches at workplaces & training facilities                 10	
  VOTES	
  

       Government support for women setting-up small businesses                2	
  VOTES	
  

Policies that made it easier for grandparents to help out with childcare – and in
doing so easing the pressure on parents - were also popular

 Allow childcare allowance to be paid to grandparents / family members
                                                                              19	
  VOTES	
  
         (and give early retirement to family members involved)

 ‘Family Leave’ for grandparents to take time off to help with childcare
                                                                              2	
  VOTES	
  
Final vote
Policies offering support, both financial and in terms of time off work, for
parents through their child’s early years were popular

             Childcare allowance for mums who stay at home                     8	
  VOTES	
  

Full pay for parents on maternity leave (paid for from taxes, not businesses   7	
  VOTES	
  

  Time off for mums / dads to attend school plays, sports matches, etc.        2	
  VOTES	
  

Also well-liked were policies aimed at increasing discipline, family values and
the sense of being part of the community among young people

Kids to learn about “communityship” (sic.), family values & discipline at
                                                                               13	
  VOTES	
  
                               school

                Parenting coaching: “lifelong learning”                        0	
  VOTES	
  
Final vote
Although it fared less well in the vote than other areas of policy, the idea of a
shared community space was a popular one (it was just less of an immediate
priority)

  Libraries to be kept open as ‘clubs’ – young children read with mums,
                                                                           2	
  VOTES	
  
                 teenagers revise, quiet areas for ‘oldies’

 Government owned care centres to remain (not privatised) – but mums to    0	
  VOTES	
  
             have a say in how run through online resource

                                                                           0	
  VOTES	
  
                      Children’s Centre ownership
The Modern British Family
Research for the Labour Party
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