The Modern British Family - Research for the Labour Party
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What we did Stage 1: 2 x focus Groups to identify the problems and challenges facing Modern British Families Stage 2: 1 x workshop to develop and test policies aimed at helping meet the needs of families
Overview • The Modern British Family is struggling: they feel tired, stressed and under pressure • All of the problems they face link back to feeling financially stretched • In an ideal world, parents (dads included) would like to spend more quality time with their children than they do now • Mums often say they would have liked to have spent more time at home with their children in their younger years • Dads often feel fathers are under-valued by society • Because the problems faced by families are often financial, the main way that the Government can help families is by delivering a healthy economy and affordable housing • Families want the opportunities to be able to help themselves: not state handouts (which they assume will go to undeserving parents)
Overview • There is also a yearning for traditional family values, and an appetite for a tax system that rewards parents who stay together • No politicians or political parties are seen to represent or understand the problems and priorities of the Modern British Family • Politicians are believed to be too well-off to understand the financial pressures faced by families
Overview Policy Ideas • Participants liked the idea of allowing Child Support Payments to be made to family members, for example Grandparents • Mums saw grandparents as ‘the next best thing’ to caring for their children themselves • They also liked the idea of teaching ‘communityship’ in schools as a way of addressing perceived problems of discipline among young people • ‘Communityship’ was coined as a more localised version of citizenship
Overview Policy Ideas • Mums often wanted the opportunity to help themselves improve their financial situation • Policies that helped women back into work, either by training or sponsoring them or offering assistance with childcare, received much support • But many others wanted to spend time at home with their children, especially when their children were young • Policies that supported them financially while doing so were well-liked
Modern British Family THE CONTEXT: BRITAINTHINKS POLLING
Parents emphasise the importance of boundaries and discipline % agreeing with statement ‘Being a good parent is mostly about setting boundaries and discipline’ Total 92% 18-24 83% 25-34 90% 35-44 93% 45-54 92% 55-64 89% 65+ 95% Children 90% No Children 92%
An overwhelming majority of parents (82%) feel children are wrapped in cotton wool these days % agreeing with statement ‘Children are wrapped up in cotton wool these days’ Total 85% 18-24 77% 25-34 85% 35-44 83% 45-54 85% 55-64 89% 65+ 88% Children 82% No Children 86%
And 8-in-10 say that ‘in an ideal world’ one parent would stay at home % agreeing with statement ‘In an ideal world one parent should stay home with the children’ Total 81% 18-24 61% 25-34 84% 35-44 81% 45-54 79% 55-64 83% 65+ 91% Children 81% No Children 81%
Families are increasingly squeezed for time…(83% of families say there aren’t enough hrs in the day) % agreeing with statement ‘There aren’t enough hours in the day’ Total 72% 18-24 86% 25-34 88% 35-44 78% 45-54 67% 55-64 55% 65+ 59% Children 83% No Children 66%
…and money (73% of those with children say it’s a struggle to make money last the month) % agreeing with statement ‘It is a real struggle to make the money last to the end of the month’ Total 54% 18-24 73% 25-34 72% 35-44 69% 45-54 61% 55-64 34% 65+ 25% Children 73% No Children 46%
Modern British Family STAGE 1: FOCUS GROUPS
Stage 1: Focus Groups Methodology • On 18 May 2011, BritainThinks conducted two focus groups in Harlow: • 1 x group of mums with children aged under 18 • 1 x group of dads with children aged under 18 • Quotas were set to ensure the groups comprised good mixture & range of participants in terms of: • Socio-economic grade • Voting behaviour in 2010 General Election
Family worries are dominated by concerns about money STRESS NEED TO WORK “Now my husband isn’t working, we’re “Because of money, I’ve had to go really under pressure to keep up with back to work after 8 months and our debt repayments and everything. It’s lost 3 months with my stressful” [Mum] son” [Mum] Lack of financial HOUSING resources “We can’t afford to get a mortgage TIREDNESS and there’s so CHILDCARE little council “I am working two jobs housing we’d be and so by the time I “Have you seen the price of childcare? We worked lucky to get a actually get time to see house by the kids, I am flat out out we’d only be £10 a week if my wife went back 2015” [Dad] on the sofa” [Dad] to work” [Dad]
Words chosen to describe the Modern British Family Just one participant chose a positive word to sum up the Modern British Family
The Modern British Family in reality… …people are …lacks respect arguing and & discipline fighting (especially young people) …is under financial …is living in a pressure (from country that is all directions) soft on people who break the rules and hard on those who …lacks moral & play by the family values rules
The ideal Modern British Family… …would have …would access to comprise a housing mother and a father …would be able …would be able to focus on the to afford to go things that on holiday matter …would be able to enjoy watching their children grow up
The ideal modern British Family Importance of family in the early years • Mums and dads both thought that in an “I felt really guilty ideal world mothers would stay at home for when I had to go back the early years of a child’s life to work. You’ll never • Mums valued time with their children and get those early years those who had needed to go back to work had back” [Mum] some regrets • None of the dads had stayed at home because they were the biggest earners in the household “I’d have had no (rather than as matter of principle) problems staying at • If it wasn’t possible for the mother to stay home, it’s just that I was earning more at home with young children, another than my wife” [Dad] family member was seen as the next best thing
The ideal modern British Family Dads want to be involved in bringing-up children • Fathers felt as though they had a “We’ve got things crucial role to play in bringing up that we do together, but sometimes, like their children at the moment I am working at weekends • They therefore rejected single parent to pay for our families holiday, we don’t • And they regretted where work prevented have time to go to the football” [Dad] them from giving their children the attention they deserved • Some felt that modern society “You just feel as didn’t place enough value on the though dads are pushed to one side role of the father these days” [Dad]
The role of Government They do want: They don’t want: - A Government that supports - A ‘nanny state’ that tells them them when they do the right what to do thing by kids - More ‘state handouts’ that are - A tax system that rewards paid for by hard working couples who stay together families and only received by ‘scroungers’ And crucially: - A healthy economy that delivers them wage increases that match inflation & opportunities to improve their position
What Government has done in the past To make life easier for families: To make life harder for families: - Child Trust Fund - Tuition fees - Sure Start - Rises in fuel tax - Legislation on maternity & - Inflation and salaries not rising paternity leave with increases to living costs - Childcare vouchers - Nurseries - WFTC [Much greater awareness among women than men, although no spontaneous mention of these being Labour policies]
Which politicians / parties understand families best? • Politicians were all believed to come from “There are not a lot wealthy backgrounds and people assumed: of working class politicians. None of • Almost all politicians went to private school them have ever had • With few exceptions, none had ever had ‘real to struggle in their jobs’ outside of politics lives” [Mum] • They all lived comfortably on their MP salaries and their expenses “They live very comfortably on their • It was therefore thought that no politician salaries and, as we all was in a position to understand the now know, their pressures and priorities of ordinary families generous expenses” [Dad] • None of the main parties stood out as understanding families better than the rest • They were all seen as being ‘the same’ “They are all too far removed” [Mum]
Modern British Family STAGE 2: WORKSHOP
Stage 2: Workshop Methodology • On 14 June 2011, BritainThinks conducted a workshop in Parliament: • 15 x mums • 2h 30mins • All had voted in 2010 General Election • Quotas were set to ensure the groups comprised good mixture & range of participants in terms of: • Voting behaviour in 2010
Stage 2: Workshop Agenda Welcome and Introduction Introducing the Labour Party Policy Review – Tessa Jowell What we have learnt so far - BritainThinks Pre-task: objects that sum-up challenges facing families The ‘dos & don'ts' for Government Discussing policy ideas Coming-up with ideas of our own Voting on our favourite ideas
Objects that summed-up the challenges facing families nowadays fell into three main categories 1) Financial pressures: participants were often emotional when talking about the financial strain their family was under “I’ve bought my TV license and, for the quality of what’s on TV, it isn’t worth it. It’s just an added financial pressure” [Mum] “Petrol prices are up, but NHS waiting lists are too. You go to work every day but you think ‘why bother?’” [Mum] “I’ve brought a newspaper cutting on fuel costs. It just keeps going up.” [Mum]
Objects that summed-up the challenges facing families nowadays fell into three main categories 2) Lack of family time: mums were extremely busy and often regretted the lack of quality time they were able to spend with their children “I’ve got a picture of my family and my husband isn’t in it because he’s always working” [Mum] “Weighing scales – because I am always juggling and life is a balancing act” [Mum] “I brought a pedometer – I’ve done 15,000 steps today. I’ve got no time for my family” [Mum]
Objects that summed-up the challenges facing families nowadays fell into three main categories 3) Their children living atomised lives: parents were worried about the impact of technology and modern life on family time together “Technology is good, it does offer respite to parents, but more interaction would be good” [Mum] “I brought the TV Times, because of the amount of time my kids spend in front of the TV rather than outside” [Mum] “They are always stuck on a computer, stuck on messaging” [Mum]
Stage 2: Workshop Agenda Welcome and Introduction Introducing the Labour Party Policy Review – Tessa Jowell What we have learnt so far - BritainThinks Pre-task: objects that sum-up challenges facing families The ‘dos & don'ts’ for Government Discussing policy ideas Coming-up with ideas of our own Voting on our favourite ideas
Government ‘dos’ and ‘don'ts’ all related to helping ordinary hard working families, and not rewarding underserving people either side of the ‘squeezed middle’ ‘Dos’ Help those who work hard & play by the rules by… - Supporting students through Uni. - Reducing cost of living - Supporting small businesses (so they can create jobs) - Reducing VAT Punish the ‘undeserving’: - ‘Question huge companies when they raise prices’ - Tax those who make a lot of money - Follow-up dads for CSA
Government ‘dos’ and ‘don'ts' all related to helping ordinary hard working families, and not rewarding underserving people either side of the squeezed middle ‘Don'ts’ Stop what support there is for families, in particular, don’t: - Close play schemes - Cut back on education hours and nurseries - Reduce housing benefit supplements for bills Let people who are ‘playing the system’ continue to get away with it, for example, by: - Ignoring tax evaders / Non-Doms - Supporting the banks / bankers
Stage 2: Workshop Agenda Welcome and Introduction Introducing the Labour Party Policy Review – Tessa Jowell What we have learnt so far - BritainThinks Pre-task: objects that sum-up challenges facing families The ‘dos & don'ts' for Government Discussing policy ideas Coming-up with ideas of our own Voting on our favourite ideas
Policy ideas that participants liked included… Linking back to the challenges they identified earlier in the session, participants were positive about the following ideas as a way of easing financial and time pressures on families • Greater parent involvement in the running of children’s centres • Kinship allowance • Child allowance for stay-at-home mums • Government support for informal networks (grandparents, etc.) And ideas that enabled them to spend more quality time with their children: • Entitlement for both parents to time-off for school plays, football matches, etc.
Stage 2: Workshop Agenda Welcome and Introduction Introducing the Labour Party Policy Review – Tessa Jowell What we have learnt so far - BritainThinks Pre-task: objects that sum-up challenges facing families The ‘dos & don'ts' for Government Discussing policy ideas Coming-up with ideas of our own Voting on our favourite ideas
Ideas that participants came up with themselves centered around three key themes… 1) A SPACE FOR YOUNG PEOPLE TO GET KIDS OFF THE STREET & FEEL A SENSE OF COMMUNITY • More youth club services OR turn libraries into daycare centres • Storytelling, education, socialising for parents • Different services for different age groups, at different times 2) TEACHING MORE DISCIPLINE & ‘COMMUNITYSHIP’ TO ADDRESS ATOMISED LIVES OF MODERN YOUTH • Teach ‘communityship’ rather than citizenship • Achieve greater discipline through parental coaching 3) IMPROVING THE JOB PROSPECTS OF WOMEN TO ALLOW THEM TO EASE THE FINANCIAL PRESSURE • Fund re-training programmes and entrepreneurial women
Stage 2: Workshop Agenda Welcome and Introduction Introducing the Labour Party Policy Review – Tessa Jowell What we have learnt so far - BritainThinks Pre-task: objects that sum-up challenges facing families The ‘dos & don'ts' for Government Discussing policy ideas Coming-up with ideas of our own Voting on our favourite ideas
Final vote Policies that helped women back into work, either by training or sponsoring them or offering assistance with childcare, received much support Financial support for re-training parents so they can work / support family 10 VOTES without state help Free crèches at workplaces & training facilities 10 VOTES Government support for women setting-up small businesses 2 VOTES Policies that made it easier for grandparents to help out with childcare – and in doing so easing the pressure on parents - were also popular Allow childcare allowance to be paid to grandparents / family members 19 VOTES (and give early retirement to family members involved) ‘Family Leave’ for grandparents to take time off to help with childcare 2 VOTES
Final vote Policies offering support, both financial and in terms of time off work, for parents through their child’s early years were popular Childcare allowance for mums who stay at home 8 VOTES Full pay for parents on maternity leave (paid for from taxes, not businesses 7 VOTES Time off for mums / dads to attend school plays, sports matches, etc. 2 VOTES Also well-liked were policies aimed at increasing discipline, family values and the sense of being part of the community among young people Kids to learn about “communityship” (sic.), family values & discipline at 13 VOTES school Parenting coaching: “lifelong learning” 0 VOTES
Final vote Although it fared less well in the vote than other areas of policy, the idea of a shared community space was a popular one (it was just less of an immediate priority) Libraries to be kept open as ‘clubs’ – young children read with mums, 2 VOTES teenagers revise, quiet areas for ‘oldies’ Government owned care centres to remain (not privatised) – but mums to 0 VOTES have a say in how run through online resource 0 VOTES Children’s Centre ownership
The Modern British Family Research for the Labour Party
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