The MALL ADvantage 2021 ROYAL HAWAIIAN CENTER MEDIA KIT - SkyHi Media LLC
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The MALL ADvantage
2021 ROYAL HAWAIIAN CENTER MEDIA KIT
6-2-17 Nishi Tenma Exclusive Hawaii Representative
Kita-ku 1000 Bishop Street, Suite 608
Osaka 530-0047 Japan Honolulu, Hawaii 96813
Website: kinsen.co.jp/english/ (808) 521-0006
harriet@skyhimediallc.net
reid@skyhimediallc.net
REOPENING OF TOURISM IN HAWAII TO TRANSPACIFIC ARRIVALS
Hawaii’s tourist industry reopened on October 15, 2020 with the launch of the State’s “SAFE TRAVELS HAWAII” trans-Pacific
entry program. Trans-pacific air arrivals may waive the 14-day self-quarantine if they pretest negative to Covid 19 within
72 hours prior to departure for Hawaii. Travelers are required to enroll in Hawaii’s “SAFE TRAVELS HAWAII” app. During
the first 12 days, 97,718 transpacific and interisland passengers participated in the SAFE TRAVELS HAWAII program.
November Update: The State revised the SAFE TRAVELS HAWAII program to require visitors to test negative and have results
“in hand” within 72 hours of departure to Hawaii in order to waive the 14 day self-imposed quarantine.
EXPANDING TOURISM TO INTERNATIONAL TRAVELERS
Government officials in Hawaii and Japan have agreed on a testing protocol which starts on November 4th in Japan, with the
first travelers arriving from Japan on November 6th. Hawaiian Airlines, Japan Airlines and All Nippon Airways will resume
flights. In 2019, transpacific and Japan travelers accounted for 86% of the 10.3 M visitor arrivals to Hawaii. (7.0 M US and 1.5 M
Japan.) Hawaii is looking to expand its pretesting program to other countries, such as, Canada, South Korea and Australia.
*MARCH 2021: UPDATE FOR HAWAII VISITOR STATISTICS
The COVID-19 pandemic severely impacted visitor arrivals to Hawaii as of March 23, 2020 when the State implemented the
14-day quarantine on all transpacific air. For the first time in a year arrivals were up for a month (March 2021). More visitors
arrived by air, 439,785, +2.1% compared to the same period in 2020.
US West 296,117 +47.4%
US East 133,162 +10.8%
Japan 1,051 -97.7%
Canada 326 -98.8%
All Others 9,129 -75.9%
(International)
*Hawaii Tourism Authority, April 2021
Hawaii Department of Business, Economic Development & Tourism Visitor Recovery Projections
Hi Tourism
Projections by DBED 2021 2022 2023 Authority
2019
Annual Visitor Arrivals 7.2M 8.3M 9.4M 10.4M
Annual Visitor Expenditures 12.0B 14.3B 16.4B 17.75B
Visitors US West 3.5M 4.0M 4.5M 4.6M
Visitors US East 1.7M 1.9M 2.2M 2.3M
Japan 886,274 986,466 1.1M 1.5M
Others 345,221 415,604 459,261 1.3M
Korea 147,632 171,979 193,771 225,464
Canada 344,296 406,805 467,340 548,702
Oceania 173,971 196,278 221,144 316,000
Europe 79,371 91,926 103,575 138,550
Note: Future goal is to target upscale visitors, fewer arrivals with higher spending than 2019.
Royal Hawaiian Center
Waikiki’s premiere shopping, dining
and entertainment experience.
• Surrounded by luxury hotels and residences totaling over 33,000 hotel rooms and
rental Condominiums within walking distance. (Fronting the Sheraton Waikiki and
Royal Hawaiian Hotel with 1636 and 528 guest rooms.)
• Spans 3-city blocks on the infamous Kalakaua Avenue, one of USA’s top retail streets.
• 310,000 sq. feet of retail space with 110 shops and restaurants.
• Luxury brands, specialty island boutiques and international cuisine,
including the Pa’ina Lanai Food Court and The Waikiki Food Hall.
• Free Daily Hawaiian Cultural classes and entertainment in The Grove,
Waikiki’s Gathering Pace (temporarily suspended).
• Approximately 3.0 Million monthly shopper trips. (Upscale 95,015 local
residents, Domestic and International Visitors)
KINSEN CO. offers advertisers opportunities to reach and
engage shoppers with the latest trends in shopping, dining
and Hawaiian culture.
Royal Hawaiian Center
Goes Digital in MAY 2021
Kinsen’s 14 new touchscreen interactive directories provide a live
digital platform to enhance the shopping experience of Royal
Hawaiian Center’s local and international daily shoppers:
• Multi-lingual maps in English, Japanese, Chinese and Korean. Shoppers may
download maps to mobile devices and save information for immediate use or
for future use to plan return visits.
• Daily calendar of events and promotions.
• Special short- term promotions and offers by Tenants.
• Sponsorship opportunities. (Analytics available.)
Kinsen’s nine 55” LCD screens in two-sided freestanding units throughout the Center feature rotating ads on the live digital platform. Advertising opportunities include: • Six 10-second still spots or 20-second video spots in a 1-minute cycle per location. • Monthly analytics provided including traffic counts. • Editorial and marketing messages on the latest trends.
2021 Monthly
Digital Advertising Rates (Net)
Nine (9) Freestanding 55” Digital Displays
One 10-second still spot in a 1-minute cycle: $ 600 (Per location)
Three 10-second still spots in a 1-minute cycle: $1500 (3 locations)
Five 10-second still spots in a 1-minute cycle: $2200 (Level 1: 3 locations, Levels 2 & 3: 2 locations)
Nine 10-second still spots in a 1-minue cycle: $4000 (Level 1: 5 locations, Levels 2 & 3: 4 locations)
One 20-second video spot $1000 (Per location)
Proof of Performance including monthly analytic reports provided.
Submit digital file in low res to SkyHi Media for layout approval by RHC 15 days prior to start date.
Submit approved digital file in high res to Bright Light (rhc@brightlight.biz) for download to network
5 days prior to start date.
Specs: 1080px X 1920px (portrait format). Acceptable File Format Types: PNG, JPG, GIF (non-animated),
MOV, AVI, MP4, MPG, WMV. Please provide a text “safe zone” of 50 pixels on all four sides of the image.
Thirteen (13) 55” Touchscreens (10 Freestanding and 3 wall mounts)
20-second Screen Saver Sponsorship Spots
in 1-minute cycle $5,200 – 9 Locations
20-second Screen Saver Sponsorship Spots
in 1-minute cycle $7,475 – 13 Locations
Analytics available.
Submit digital file in low res to Sky Hi Media for layout approval by RHC 15 days prior to start
Date. Submit high res digital file to Bright Light for download to network 5 days prior to start date.
Specs: 1080px X 1920px (portrait format). Acceptable File Format Types: PNG, JPG, GIF (non-animated),
MOV, AVI, MP4, MPG, WMV. Please provide a text “safe zone” of 50 pixels on all four sides of the image.
Added Value Opportunities for Tenants on 13 Touchscreens
• Promotion or Offer by Tenant under “Promotion” on menu homepage.
900 pixels x 550 pixels – $600;
900 pixels x 1650 pixels – $1200
• Additional Menu page displayed for Restaurants under Tenant Listing. $200 per page
Submit digital file in low res to Sky Hi Media for layout approval by RHC 15 days prior to start
date. Submit high res file to Bright Light for download to network 5 days prior to start date.
Royal Hawaiian Center
Backlit Static Displays
Your second storefront for a nominal cost…
• Wall mounted backlit displays located in major entrances and heavy
traffic areas of the Center.
• 2-sided freestanding backlit displays
Royal Hawaiian Avenue Static Backlit Showcase Units (32”x70”)
Royal Hawaiian Avenue Static Backlit Showcase Units
(32”x70”)
Wall Mounted Static Backlit Showcase Units (32”x 70”)
Wall Mounted Static Backlits (40”x50”) 2 Sided Freestanding Static Backlits (27.5”x48”)
2021 Monthly
STATIC Advertising Rates (Net)
LOCATIONS 1 MONTH 6 -12 MONTH TERM1
LEVEL 1
Buildings A, B
• 40”w x 50”h Wall Mounts $1,200 $900 - $650
• 32”w x 70”h Showcases* $3,000 $2,600 - $2,000
Building C
• 32”w x 70”h Showcases $2,000 $1,800 - $1,400
LEVELS 2 & 3
• 40”w x 50”h Wall Mounts $1,000 $900 - $600
• 27.5”w x 48”h Freestanding $1,000 $900 - $600
LEVEL 4
• 40”w x 50”h Wall Mounts $ 600 $ 400
* Premium for Royal Hawaiian Avenue and Kalakaua Avenue locations.
1
Must be consecutive months.
• Special Rates quoted for mall domination campaigns.
• All rates subject to 4.712% Hawaii Tax.
• All layouts subject to Royal Hawaiian Center Management approval.
• Qualifies as designated media for tenant lease advertising requirements.Royal Hawaiian Center Short Term 7-Day Promotions Two-sided 10’w x 4’h banner on Kalakaua Avenue announcing your event… • High exposure to drive-by and pedestrian traffic 24/7. Over 1.0 million weekly exposures • Located in The Grove, “Waikiki’s Gathering Place” • 1 Week scheduled rate: $6,000
ROYAL HAWAIIAN SHOPPING CENTER, 1 of 4 parts Market: Honolulu
310,000 SQ. FT. • 123 Stores
2201 Kalakaua Avenue, Suite A500 • Honolulu, HI 96815 05/07/21
LEVEL 1 – STREET LEVEL
B1-11
One-sided B1-3
touchscreen B
C2-3c C2-3d C3-2 digital in B1-6
Helumoa B1-12 B1-7 A1-18 A1-17 A1-9
TS C1-1a C1-1b Hale B1-8 A1-1
A A TS A1-15 TS
A1-11
A1-12
A1-13
C1-1d C1-4 TS B1-9 B1-14 M A
C2-3a
C2-3b
A B1-10
C1-8 C2-3e C1-1e C1-1c
WAIKĪKĪ BEACH
HOTEL
SHERATON WAIKĪKĪ
SHERATON
WAIKĪKĪ
CIRCULAR
PORTE
COCHERE
EL
OT
B1-6
B1-7
NH
DON HO ST
B-113 B1-8 REET
B-112 B1-9
AIIA
B-120 B1-10
H AW
B-114 PARKING
AL
B-115 B-111 GARAGE
ROY
B-116 B-110
A1-11
A1-12
A1-13
TS A1-15
rsum oi
Le
STARBUCKS
m
B-109 Elevator Lobby COFFEE
THE CHEESECAKE B-118 B-117
p 10
8
FACTORY ABC
C-119
B-
B-119
C-101 STORE A-104
C-120 B-107
BIKINI B1-13
TS
A-111
A-110
A-109
A-108
B1-3 A-112
A1-18
A1-17
BEACH TS B1-14 P.F.
TS A1-9
C-113
C-111
C-112
CAFÉ A C1-8 C2-3e C1-7 CHANG’S
C-114
C-117
C-118
C-115
C-116
C1-4 B1-12
A-107
C-100 C3-2 A B1-4 A-105
TS
C2-3c
TS
C2-3d
C2-3f C1-9
C1-1e C1-1c C1-1d C1-1a C1-1b TS A A1-10
A-106
NALU B1-5 B1-1
TS B1-2 B1-15 A1-20 A1-5 A
STORAGE
C2-3b
C-100a A1-1
TS
B-102
B-103
B-105
SALVATORE
HARRY
APPLE STORE
A1-19
A1-16
A
KATE SPADE
C2-3a
WINSTON
TORY BURCH FERRAGAMO
C-103
C-104
C-103a
C-107
ROLEX
C-106
HERMÈS
OMEGA
B-106
C-110
C-108
C-109
C-105
BOUTIQUE
BOUTIQUE
JIMMY CHOO
BRIDGE A-101 TIFFANY
TOURNEAU
VALENTINO
FOREVER 21
LORO PIANA
LESPORTSAC
PUBLIC BEACH ACCESS
C-102 A-102 A-103
KIOSKS: POLYNESIAN CULTURAL CENTER KIOSKS: ROCK-A-HULA LEGENDS
T
PICK A PEARL WAIKĪKĪ ROYAL HAWAIIAN
THEATER BOX OFFICE AUNTY BELLA’S
HILTON GRAND VACATIONS LEI STAND
ISLAND VINTAGE SHAVE ICE
S STREE
KALĀKAUA AVENUE
A1-20
LEWER
TS
BUILDING B BUILDING A
C2-3f C1-7
BUILDING C LEVEL 1 B1-5 LEVEL 1
LEVEL 1
ROYAL HAWAIIAN AVENUE
SEASIDE AVENUE
TS
C1 B1 B1-13 TS
A1 TS
C1-9 TS A
B1-2 B1-4 B1-1 B1-15 A
A1-19 A1-16 A1-5
A1-10
2-Sided Digital Freestanding 32.5” x 82” Showcase 35” x 80” TS Digital Network/ad faces (portrait) 55”
Wall Mount 40” x 50”
A Mall Ad Faces
1-Sided Touchscreen with Screensaver
M Mall Directory (static)
1-Sided Digital Touchscreen 2-Sided Freestanding
Wall Unit 32.5” x 82” Static Display 32.5” x 80”ROYAL HAWAIIAN SHOPPING CENTER, 2 of 4 parts Market: Honolulu
310,000 SQ. FT. • 123 Stores
2201 Kalakaua Avenue, Suite A500 • Honolulu, HI 96815 05/07/21
LEVEL 2
B2-3 A2-9
M
C2-1
C2-6 A2-7
A2-6 A
C2-5 C2-8
C2-3
C2-7 TS
C2-10 A
PARKING
GARAGE
B-216
B-214
B-215
B-212
B-213
B-211
B-210
PĀ‘INA LĀNAI FOOD COURT M A2-9
B-217
B-209 A2-7
B-218 Elevator Lobby
B-219 B-208
FOREVER 21
C-202 ATM TS
C2-10 A A-211 A-209
A-208
B2-1 B-207
A-210
C2-6 P.F. CHANG’S
A2-6 A
C2-5
C-217
C-216
C-215
C-214
C-213
C-212
C2-8 B-207a
A-205
C2-7 l3 B2-3
Leve
e on Escalator A
A-207
C-211
dg BRIDGE
Bri A
A-206
A2-8
SPADE
BURCH
TS
C2-1
C-204a
B-203
B-202
B-205
A B-203
B-202
SALVATORE
C2-3
HARRY
B-205
HARRY
WINSTON
FERRAGAMO
WINSTON
KATE SPADE
TORY BURCH
KATE
TORY
B-206
C-207
HERMÈS
C-205
C-208
C-204
C-203
C-209
OMEGA
A-201
C-210
VALENTINO
BOUTIQUE
LESPORTSAC
A-205a
TOURNEAU
LORO PIANA
A-202
A-203
A-204
TS
A
B2-1
A2-8 A
A
BUILDING C BUILDING B BUILDING A
C2 LEVEL 2 B2 LEVEL 2 A2 LEVEL 2
A2-10 Future 40” x 50” Wall Mount for Map
2-Sided Digital Freestanding 32.5” x 82” Showcase 35” x 80” TS Digital Network/ad faces (portrait) 55”
Wall Mount 40” x 50”
A Mall Ad Faces
1-Sided Touchscreen with Screensaver
M Mall Directory (static)
2-Sided Freestanding
Static Display 32.5” x 80”ROYAL HAWAIIAN SHOPPING CENTER, 3 of 4 parts Market: Honolulu
310,000 SQ. FT. • 123 Stores
2201 Kalakaua Avenue, Suite A500 • Honolulu, HI 96815 9/27/19
LEVEL 3
A3-3 A
B3-1 A3-4 A
M A3-6
PARKING
H.I.S. GARAGE
B-306
SUNTORY
M A3-6
B-307
C-308 Elevator Lobby
TSURU
TON TAN A3-4 A
B-305
TS B3-6
A
A-304
A-305
A-306
A-307
A-309
A-308
A-310
E A3-3 A
BRIDG
A M
C3-1
BRIDGE
B3-1
FOREVER 21
C-302 C-304 C-305 DORAKU
SUSHI TIM LEATHER A3-1
NOI THAI WOLFGANG’S SOUL TS A
B-301 HO
B-302
CUISINE STEAKHOUSE WAN B-304
C-303 C-306 `
HERMES
ROYAL TIFFANY & CO.
A-301
HAWAIIAN
GOLF CLUB
A C3-1 TS
M B3-6 A
A3-1
TS A
BUILDING C BUILDING B BUILDING A
C3 LEVEL 3 B3 LEVEL 3 A3 LEVEL 3
2-Sided Digital Freestanding 32.5” x 82” Showcase 35” x 80” TS Digital Network/ad faces (portrait) 55”
Wall Mount 40” x 50”
A Mall Ad Faces
1-Sided Touchscreen with Screensaver
M Mall Directory (static)
2-Sided Freestanding
Static Display 32.5” x 80”ROYAL HAWAIIAN SHOPPING CENTER, 4 of 4 parts Market: Honolulu
310,000 SQ. FT. • 123 Stores
2201 Kalakaua Avenue, Suite A500 • Honolulu, HI 96815 9/27/19
B4-1 B4-2 B4-3
M
LEVEL 4 M A4-1
PARKING
ROCK-A-HULA LEGENDS WAIKĪKĪ GARAGE
ROYAL HAWAIIAN THEATER
B-401
M A4-1
Elevator Lobby
A-401
B4-1 M B4-3
B4-2
ROCK-A-HULA LEGENDS
BRIDGE
B-402 WAIKĪKĪ ROYAL HAWAIIAN B4-4 B4-5
THEATER BOX OFFICE
BUILDING B BUILDING A
B4 LEVEL 4 A4 LEVEL 4
B4-4 B4-5
2-Sided Digital Freestanding 32.5” x 82” Showcase 35” x 80” TS Digital Network/ad faces (portrait) 55”
Wall Mount 40” x 50”
A Mall Ad Faces
1-Sided Touchscreen with Screensaver
M Mall Directory (static)
2-Sided Freestanding
Static Display 32.5” x 80”Let’s Connect!
Exclusive Hawaii Representative for KINSEN
1000 Bishop Street, Suite 608
Honolulu, Hawaii 96813
(808) 521-0006
harriet@skyhimediallc.net / reid@skyhimediallc.net
www.skyhimediallc.net
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