The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures

Page created by Roberta Stephens
 
CONTINUE READING
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
The Eels
                                    Take Off
                                     in 2015

                             IN THIS ISSUE
                             ■	Hear
                                   from our        ■	Eels
                                                        Member
                               CEO and Coach         Council
                             ■	Meetour Eels       ■	Pull
                                                         out Team and
                               Recruits for 2015     Tim Mannah Poster

Parramatta Eels News Members Only Publication
Edition 1 May-July 2015
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
inside...
                                                        2	Chief Executive Officer’s Report

                                                        3	Annual Community Festival

                                                   3    5      Coach’s Report

                                                        7      Members News

                                                        8	Inaugural Member Council

                                                        10     Meet your new Eels!

                                                        12     From the Members

                                                        13     Cheersquad
                                                   13

       PRINCIPAL PARTNER                                14     Social Media

    DyLDAm PARRAmATTA EELs
                                                        16     Northern Territory

                                                        19	Commercial Partnerships

                                                        20     Parramatta Eels NRL Draw 2015

                                                        23     Blue & Gold Army: This is You
    PROUD BLUE & GOLD ARMY SUPPORTERS SINCE 1998
                                                   16

                                                        PARRAMATTA EELS
                                                        2 Eels Place, Parramatta NSW 2150

                 dyldam.com
                                                        T 1300 BLUE GOLD / 1300 258 346

                                                            PARRAEELS.COM.AU
                                                            FACEBOOK.COM/THEPARRAEELS
                                                            @THE PARRAEELS
                                                            @THEPARRAEELS

2                                                                                              1
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
Annual Community Festival
                                                                                                                            a huge success
                                                               Even though it’s early days
                                                               for the season, our crowds
                                                               and ticket sales have also
                                                               been very successful, which
                                                               puts us in good stead for                                                 There was a huge turn out once again for the Annual
                                                                                                                                         Eels Community Festival with 6,500 Members and
                                                               the rest of the year.                                                     fans of the #blueandgold showing their support for the
                                                                                                                                         Dyldam Parramatta Eels 2015 campaign.

                                                                                                                                         It’s the chance for the Blue & Gold Army to get up
                                                                                                                                         close and person with the team as they mingle, sign
                                                                                                                                         autographs and take plenty of pictures!

    CEO’s Report
                                                                                                                                         Eels forward David Gower was excited to meet the fans
                                                                                                                                         and knows the importance the Blue & Gold Army plays
                                                                                                                                         in home and away matches during the season.

                                                                                                                                         “It’s always good coming out and meeting the fans.
                                                                                                                                         I know we have a big fan base, but to see everyone
    The Parramatta Eels have once again seen an                Brad Arthur is doing a great job with our football side,                  turn up this morning even though it was raining, it was
    overwhelming amount of support from the Blue and           and I’m very excited about the future direction of the                    awesome” Gower said.
    Gold Army across the start of the 2015 season.             Eels both on and off the field for the rest of this season
                                                                                                                                         Blue and Gold Captain Tim Mannah echoed his feelings.
                                                               and for the years to come.
    At the time of publication, we’ve already seen an
                                                                                                                                         “We spoke earlier about how important it is to see
    increase in Membership of more than 20 percent from        Another of our exciting initiatives within our
                                                                                                                                         everybody here and how great it is to play here with a
    this time last year, and many of them include new          Membership department is the “Just One More
                                                                                                                                         full house. It’s these people that are really the core of
    Members who will be part of our club for years to come.    Campaign”. Put simply we want you to pass your
                                                                                                                                         that and the guys that you see year in year out that keep
                                                               love and passion for the Eels on to your friends and
    Especially exciting was seeing our premium                                                                                           turning up even during the tough times,” Mannah said.
                                                               encourage them to become Eels Members. Or if you
    Membership, the Captains Club, sell out for the first                                                                                “These guys, we can’t thank them enough for what
                                                               have mates who are always talking about being fans
    time before the season had even kicked off.                                                                                          they do, so it’s our way of showing how appreciative
                                                               but are not members – get them involved. But this isn’t
    Even though it’s early days for the season, our crowds     just all about the Eels, the person who recruits the most                 we are of them and how grateful we are for their
    and ticket sales have also been very successful, which     members will win a Tata Xenon Ute. So get hunting                         support” he added.
    puts us in good stead for the rest of the year.            Members and become our top Recruiter for 2015.
                                                                                                                                         Thanks Blue & Gold Army for your support
    We’ve had plenty of encouraging feedback about our         Lastly, but certainly not least, I am very proud to                       of the Annual Community Festival!
    new initiatives on game day and with fan engagement;       introduce to you the Inaugural Eels Member Council.
    we take all of it on board and use it as part of our       Our Inaugural Eels Member Council is the first of its
    commitment to bringing the best game experience to         kind in the NRL and another example of how the Eels
    everyone who supports the Eels.                            are leading the charge in Member engagement. This
                                                               diverse group of supporters have already met several
    Our club is seeing growth and positive changes in a
                                                               times and are providing us with invaluable feedback on
    number of areas across the business, the most notable
                                                               how we can make YOUR Parramatta Eels even better.
    being with the development of the Old Saleyards            Welcome aboard guys and thanks for your commitment
    Reserve site in North Parramatta as the new training       and dedication to the Eels.
    home of the Eels.
                                                               Remember, we are ALL a part of the Blue & Gold Army.
    Since the players held their first session there in
    March, it marks the first time in the Eels’ history that
    our sides have a dedicated facility at which to train,     Scott Seward
    and it will eventually become the home base of our         Chief Executive Officer
    entire club.                                               Member Number EEL-2718456

2                                                                                                                                                                                                    3
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
We’ve noticed the
          increase in the Blue &
          Gold Army in the crowds
          this year and it has been
          inspiring for the boys.

Coach’s
          The 2015 season is in full swing and we’ve already
          seen some good performances from our players
          on the field - but we’re in it for the long haul.

Report    I’ve been very impressed with our boys’ attitude
          and camaraderie in the start of the season,
          they’ve all worked hard for each other and are
          taking on the year with plenty of pride in their
          jerseys.

          We’ve suffered a few injuries early on, but that
          hasn’t dented the boys’ confidence. They’ve
          still played with courage and heart and it gives
          other players in our squad a chance to prove
          themselves.

          We’ve noticed the increase in the Blue & Gold
          Army in the crowds this year and it has been
          inspiring for the boys; when they run out there’s
          always a big cheer to keep them going.

          I know our Members and fans always give a
          little bit extra encouragement to our side and
          continue to support them week in, week out.

          Thank you for your ongoing support, we play
          every week for our supporters and will continue
          to do our best to make our fans proud.

          Brad Arthur
          Parramatta Eels Coach
          Member Number EEL-3410743

                                                               5
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
Eels mark historic
                                                                             anniversary with
                                                                             Legacy Partnership
                                                                             This year on Anzac Day, the Blue and Gold will run
                                                                             out in a unique jersey to take on the Brisbane Broncos
                                                                             at Suncorp Stadium. The jersey will feature Legacy on the sleeve,
                                                                             a space donated by our principal partner, Dyldam.

                                                                             In recognition and remembrance of all Australians who served
                                                                             and died in all wars, conflicts, and peacekeeping operations, and
                                                                             our service men and women, the Eels will also donate $10 from
                                                                             every jersey sold to Legacy.

                                                                           Premium Membership                                           Members rewarded
                                                                          SELLS OUT!                                                   with Blue & Gold Soul
                                                                                                                                         Loyalty Program
                                                                          In 2015 we have seen huge growth in our Captains Club
                                                                          Premium Membership package. Member numbers have             As Members move through their membership
                                                                          grown from just under 60 Members in 2014 to over 200        milestones, they will receive a range of special Eels
                                                                          this year!                                                  patches. We hope our Members display these with
                                                                          Captains Club Members enjoy exclusive benefits such         pride and passion - as it shows your loyalty to the Blue
                                                                          as an intimate function with the NRL squad and Coach        & Gold Army like nothing else! The Blue & Gold Soul
                                                                          and Captains Club exclusive merchandise.                    Loyalty Program will launch in June.

                                                                                                                               Blue & Gold Army
                                                                                                                               to take the field
                                                                                                                               Round 19 this year will see the team don a special Heritage
                                   Official Coaches Partner for 2015                                                           jersey when we take on the Bulldogs at ANZ Stadium. The

                                    season of the Parramatta Eels                                                              design harks back to our last premiership in 1986 when we
                                                                                                                               defeated the Bulldogs 4-2.

                                                                                                                               This jersey also features the ‘Blue & Gold Army’ logo in the
                                                                                                                               collar, a new feature for Parramatta Eels NRL jerseys which
                                                                                                                               will see our incredible fans take the field with our team!

Fountain®, proudly supporting the local community on and off the field.
                      Made in Seven Hills, NSW.
                                                                                                                                                                                                 7
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
Michael Lomardo            West Pennant Hills                   Anthony Plater            Menangle
                                                                             Cherry Fratto             Glenhaven

    Eels Launch
                                                                                                                                          Member for 5 years         Captains Club                        Member for 5 years        Blue & Gold Army
                                                                             First year Member         3 Game
                                                                                                                                          Why did you initially apply to become one of the                Why did you initially apply to become one of the
                                                                             Why did you initially apply to become one of the             candidates to represent the Members in the council?             candidates to represent the Members in the council?
                                                                             candidates to represent the Members in the council?          I’ve been a Parramatta supporter for such a long                I find it hard to come to games, so I just want to
                                                                             As an avid Eels Member, I saw this as a great                time and a Member for the past 5-6 years. I hope                contribute to the club in a different way. I think it’s an

    Inaugural
                                                                             opportunity for me to contribute to this exciting            I can give something back to the club that I have               interesting concept.
                                                                             initiative. I believed I could provide relevant feedback     supported for so many years.                                    What are some of the things you hope to achieve
                                                                             on behalf of Eels Members, offering a different
                                                                                                                                          What are some of the things you hope to achieve                 as a result of this new Member Council?
                                                                             perspective as a working mum with a young family, a
                                                                                                                                          as a result of this new Member Council?                         I’m coming in with an open mind. I want to be a

    Member
                                                                             season ticket holder and local.                              I hope to achieve a better game day as well as                  Member of the council to be more than a fan and
                                                                             What are some of the things you hope to achieve              season experience for Members and season ticket                 contribute more.
                                                                             as a result of this new Member Council?                      holders. It will depend on our role and relationship
                                                                             Developing unique and relevant Member experiences            with the club and how realistically the Members will
                                                                                                                                          be listened to.

    Council
                                                                             that lead to record breaking Member acquisition and                                                                          Steve Ryan                Kurrajong
                                                                             retention numbers.                                                                                                           Member for 5 years        Reserved Seat
                                                                                                                                          Chris Losco                North Rocks                          Why did you initially apply to become one of the
                                                                             Stuart Gollan             Lane Cove North                    Member for 7 years         Reserved Seat                        candidates to represent the Members in the council?
                                                                             Member for 7 years        Reserved Seat                                                                                      Just to give something back to the club and the
                                                                                                                                          Why did you initially apply to become one of the
                                                                             Why did you initially apply to become one of the             candidates to represent the Members in the council?             supporters.
                                                                             candidates to represent the Members in the council?          I initially applied to be as involved as possible with          What are some of the things you hope to achieve
    In an NRL first, our ground breaking Member advisory                     Mainly I just wanted to be able to have a say in what        the club.                                                       as a result of this new Member Council?
    group will meet regularly to discuss a variety of topics,                Members get and also the game day experience. I’ve
                                                                                                                                          What are some of the things you hope to achieve                 I hope to improve benefits for all supporters – Member
                                                                             always felt passionate about it. When you see what                                                                           benefits are a big thing and so is game day experience.
    with Members giving their feedback and opinions on fan                   some of the other sports do like baseball and soccer
                                                                                                                                          as a result of this new Member Council?
                                                                                                                                          To promote interactions with fans and the team,
    experience related aspects of our Club, covering game                    it would be great to be able to bring something like         to give feedback on match day and fan experience                Michelle Sampson Kellyville Ridge
                                                                             that to Parramatta. It’s something I’d really like to see.   and to discuss the way we can be the benchmark of
    day, Membership and events.                                                                                                                                                                           First year Member         3 Game
                                                                             What are some of the things you hope to achieve              Australian Sport.
                                                                                                                                                                                                          Why did you initially apply to become one of the
                                                                             as a result of this new Member Council?
    We received hundreds of applications to be part of the                   I’m hoping game day at Parramatta can be a better            Troy Morton                Queensland                           candidates to represent the Members in the council?
                                                                                                                                          Member for 2 years         Out of Town                          So I could positively contribute to the club – I’m
    Eels Member Council in 2015, and we have selected 20                     experience. I believe more people would become
                                                                                                                                                                                                          passionate about the Eels. Anyway I can add value
                                                                             Members because of what it could be. Lots of friends         Why did you initially apply to become one of the
    Members to be part of the Council in its first year.                                                                                                                                                  and insight is very close to my heart.
                                                                             that I have are Eels fans but are not Members for            candidates to represent the Members in the council?
                                                                             different reasons. If I can help implement changes to        I applied to represent the Members in the council               What are some of the things you hope to achieve
    Selected from a range of our Membership categories                       get those guys to sign up, I’ll feel I’ve done a good job.   because I bleed Blue and Gold.                                  as a result of this new Member Council?
                                                                                                                                                                                                          I think the more clubs do this in general, it creates a
    these Councillors include Blue & Gold fans from the                                                                                   What are some of the things you hope to achieve                 stronger game and stronger club. It’s not just about
                                                                             Matt Hollier              Middle Cove                        as a result of this new Member Council?                         clubs competing now it’s about other codes. If I can
    South Coast, Canberra, Brisbane and Port Macquarie.                      Member for 9 years        Reserved Seat                      To have more of a connection between person and                 help make Parramatta a stronger league club then
                                                                             Why did you initially apply to become one of the             product, between us as punters and the business. I’m the        we can have a stronger link between the Eels and the
                                                                             candidates to represent the Members in the council?          only guy from Queensland, so the fact I got selected is         community.
                                                                             I’m pretty active online (on 1EyedEel) and I feel it’s an    pretty special. We’ve got so many fans in Queensland.
                                                                             opportunity to bring those discussions and ideas to                                                                          Marcus Stepanek           ACT
                                                                             this forum.
                                                                                                                                          Melissa Muscat             Gymea
                                                                                                                                                                                                          Member for 7 years        Captains Club
    MEMBER COUNCIL                                                           What are some of the things you hope to achieve
                                                                                                                                          Member for 5 years         Reserved Seat
                                                                                                                                                                                                          Why did you initially apply to become one of the
                                                                                                                                          Why did you initially apply to become one of the
                                                                             as a result of this new Member Council?                                                                                      candidates to represent the Members in the council?
                  Ricardo Ascenso          Doonside                          I hope that this group can provide real feedback that
                                                                                                                                          candidates to represent the Members in the council?
                  Member for 5 years       Reserved Seat                                                                                  I’m very passionate about the Parramatta Eels.                  I’m that passionate about Parramatta! Being from
                                                                             the club can act on.                                         I’m a dedicated and loyal supporter. I travel from              out of town this was one thing I could do to give
                  Why did you initially apply to become one of the                                                                                                                                        back to the club.
                                                                                                                                          Sutherland to Parramatta for every game. I want to
                  candidates to represent the Members in the council?        Peter Johnson             Blaxland                           see the Eels do well this year. I applied to become a           What are some of the things you hope to achieve
                  It’s a good opportunity, a good chance to have an          Member for 3 years        Blue & Gold Army                   council Member because I want to make a difference.             as a result of this new Member Council?
                  input with the club beyond being a fan. And to provide
                                                                             Why did you initially apply to become one of the             What are some of the things you hope to achieve                 To make a difference. My main hope is to improve the
                  insight into how the club can progress going forward.
                                                                             candidates to represent the Members in the council?          as a result of this new Member Council?                         Membership experience and the game day experience
                  What are some of the things you hope to achieve            I wanted to be involved because of the love of the           I want to try and maximize the number of Members                for all members and supporters. I’ve seen some great
                  as a result of this new Member Council?                    Eels I have had since 1963. I wish to contribute to          that Parramatta Eels can have. I want the Members               things in my time as a Member and some doozies!
                  I guess my goal is to improve fan engagement,              input with the club and Member experience.                   to have their say and be heard. I would like to be a
                  because that covers everything.                                                                                         good representative of the club.
                                                                             What are some of the things you hope to achieve                                                                              Joseph Taouk              Oatlands
                                                                             as a result of this new Member Council?                                                                                      Member for 16 years       Reserved Seat
                                                                                                                                          Duy Nguyen                 Liverpool
                                                                             I hope to help the club with Member experience,                                                                              Why did you initially apply to become one of the
                  Karen Cauchi             Glenwood                                                                                       Member for 5 years         General Admission
                                                                             feedback and be a conduit between Members and                                                                                candidates to represent the Members in the council?
                  Member for 7 years       Reserved Seat                                                                                  Why did you initially apply to become one of the
                                                                             the club                                                                                                                     I’m a long time supporter and Member of the club.
                  Why did you initially apply to become one of the                                                                        candidates to represent the Members in the council?             The members of our group are all season ticket
                  candidates to represent the Members in the council?                                                                     It’s time to make a contribution. I’m a long time Eels          holders, so I’m bringing that mob’s ideas and views
                  It’s nice to be more invested with the club.
                                                                             Ryan Lahodiuk             Wolli Creek                        supporter and I would like to make some positive
                                                                             Member for 3 years        Reserved Seat                                                                                      to the table. We’re a hard-core fan base.
                                                                                                                                          contributions, that’s why I put my hand up.
                  What are some of the things you hope to achieve                                                                                                                                         What are some of the things you hope to achieve
                                                                             Why did you initially apply to become one of the             What are some of the things you hope to achieve
                  as a result of this new Member Council?                                                                                                                                                 as a result of this new Member Council?
                                                                             candidates to represent the Members in the council?          as a result of this new Member Council?
                  I hope to have some input into the club and how we                                                                                                                                      Probably to make the whole experience more family
                                                                             I live in Parramatta, I was born on Hunter Street just       To make it a positive experience for everyone going
                  can be better rewarded as Members and vice versa.                                                                                                                                       friendly and affordable, being a family man with four
                                                                             down the road. I’ve been a tragic from way back. The         to the game but most importantly to increase the fan            children.
                                                                             1986 grand final was my first experience watching            base. I believe there is still a large group we haven’t
                                                                             the game live. I was sitting near Kylie Minogue              explored to try and get the fan base to its full potential. I
                  Graham Coleman Winmalee                                    before her ‘heyday’. It was a great experience and           think this is a very positive move by the club.                 Joel Williams             Lindfield
                  Member for 7 years       Reserved Seat                     unfortunately our last major title. Since then I’ve                                                                          Member for 7 years        Reserved Seat
                  Why did you initially apply to become one of the           always followed Parramatta.                                  Tania O’Keefe              Port Macquarie
                                                                                                                                                                                                          Why did you initially apply to become one of the
                  candidates to represent the Members in the council?                                                                     Member for 2 years         3 Game
                                                                             What are some of the things you hope to achieve                                                                              candidates to represent the Members in the council?
                  I’m a long time supporter of the club, from back in        as a result of this new Member Council?                      Why did you initially apply to become one of the                For the love of the club and I hope I can offer
                  the Mick Cronin days. I think it’s important to increase   I’ve got a couple of ideas in terms of game day              candidates to represent the Members in the council?             something back to the club and help all the Members
                  and retain the young people from all the codes.            experience. Such as vending and drinks and trying            Basically to help drive Membership. I really enjoy being        enjoy the club.
                  What are some of the things you hope to achieve            to make it a full day, rather than just going to watch       a Member and now that I am I could never not be one!            What are some of the things you hope to achieve
                  as a result of this new Member Council?                    the game and leaving. NRL can learn a lot from               What are some of the things you hope to achieve                 as a result of this new Member Council?
                  One of my concerns is the core base of membership.         American football. They spend the whole day at the           as a result of this new Member Council?                         If I can contribute some ideas that will make the
                  To foster younger members, we want to hold up              event. If there are some ways you can make it a full         Definitely more Members, more continuing Members                game day experience better, then I think that’s an
                  the passion. We also need to compete against the           day, I think that builds excitement and creates some         as well. I know so many people who are die hard fans            achievement. That’s what brings people to the grounds,
                  different codes.                                           really good fan base.                                        but are not Members, and they should be!                        not just the football but the experience around it.
8                                                                                                                                                                                                                                                                      9
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
MEET YOUR
     NEW EELS!
      Anthony “Choc” Watmough               Beau Champion
                                                                                              PARRAMATTA EELS
                                                                                            CORPORATE
      Date of Birth   10-07-1983            Date of Birth   23-12-1986
      Height          183cm                 Height          186cm
      Weight          97kg                  Weight          98kg

                                                                                          MELBOURNE AND
      Position        Second Row            Position        Centre, Utility
      Rep. Honours	NSW Blues (2005,        Rep. Honours	City Origin (2010,
                    2009-2014); City                      2011); Indigenous All

                                                                                           DARWIN TRIPS
                    Origin (2005, 2007);                  Stars (2010, 2011)
                    Australian Kangaroos    Junior Clubs	La Perouse Panthers,
                    (2008-2013); NRL All                  South Eastern
                    Stars (2010, 2012)                    Seagulls
      Junior Clubs	Narrabeen Sharks,       Previous Clubs	South Sydney
                    Berala Bears                            Rabbitohs,
      Previous Clubs	Northern Eagles,
                      Manly-Warringah Sea
                                                            Melbourne Storm,
                                                            Gold Coast Titans       MELBOURNE
                      Eagles                FG Debut	South Sydney                  SINGLE $3100 inc GST DOUBLE/TWIN SHARE $5200 inc GST
      FG Debut	Northern Eagles v                     Rabbitohs v
                Melbourne Storm -                     Cronulla-Sutherland
                Rd 2, 2003                            Sharks - Rd 18, 2005                • E
                                                                                             xclusive luncheon with Eels legends
                (22 Mar 2003)                         (9 Jul 2005)
                                                                                          • G
                                                                                             randstand seating at the MCG – Collingwood v GWS
      Twitter         anthonywatmough       Twitter         beauchampion_4
      Instagram       awatmough             Instagram       beauchampion4                 • C
                                                                                             orporate Hospitality – Parramatta Eels v Melbourne Storm
      Member No       EEL-2918281           Member No       EEL-2918269
                                                                                          • T
                                                                                             he Official State of Origin II Function at the Crown
                                                                                          • D
                                                                                             iamond Grandstand seating at the MCG – NSW v QLD State of Origin II
      Brad Takairangi                       Danny Wicks                                   • Includes return airfares; transfers whilst in Melbourne;
      Date of Birth   14-06-1989            Date of Birth   05-12-1985
                                                                                            accommodation and an abundance of football
      Height          194cm                 Height          189cm
      Weight
      Position
                      108kg
                      Centre, Second Row
                                            Weight          106kg                   DARWIN
                                            Position        Prop, Second Row
      Rep. Honours    Cook Islands (2013)                                           SINGLE $2770 inc GST DOUBLE/TWIN SHARE $4850 inc GST
      Junior Clubs    Cronulla Caringbah    Junior Clubs    Grafton Ghosts
      Previous Clubs	Sydney Roosters,      Previous Clubs	St George Illawarra           • R
                                                                                             eturn economy airfares
                      Gold Coast Titans                     Dragons, Newcastle
      FG Debut	Sydney Roosters v                           Knights                       • T
                                                                                             hree nights accommodation and breakfast
                Wests Tigers - Rd 2,        FG Debut	St George Illawarra
                2010 (21 Mar 2010)
                                                                                          • A
                                                                                             ctivities and corporate hospitality at the game
                                                      Dragons v New
      Twitter         bradtaka_                       Zealand Warriors -
      Instagram       takz_                           Round 10, 2006
      Member No       EEL-2918280           Member No       EEL-2918282

10
                                                                                  For more information please contact marketing@parraeels.com.au or 02 8843 0311
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
F rom t h e M em be rs
         From the fan...
           As an NRL fan, I have dreams
                                           of one thing. That one thing
           out though, I don’t go in with                                  is my Club winning a Premiershi
                                          the expectation that my Club                                              p. As a new season rolls
           expectations - that my players                                   will win a Premiership. Instead
                                            will be proud and exemplary                                           , I go in with the following
          and that each week, my play                                        representatives of my Club, that
                                         ers will play to the best of thei                                            my players will be fit
                                                                          r ability.
          An NRL team is not a constan
                                          t thing. Things change in an
          come and go. Injuries will hap                                 instant. Each year players will
                                         pen. Players will disappoint. Play                                     come and go. Coaches will
          There are some years where                                           ers will shine. This is all par t
                                        you know in your heart of hea                                             of the magic of football.
          other years when you know that                                 rts that your team will not be
                                             your team is in with a shot.                                       Pre   miership contenders and
          As a Parramatta fan, the last
                                         few years have been challenging
         seen coaches come and go (and                                       . We have experienced politica
                                           come and go) and watch som                                            l turmoil in our front office,
         not played in the Finals since                                    e of our star players depart for
                                        2009 and the closest thing we                                              greener pastures. We have
         is our wooden spoon. There hav                                    have to silverware (well, woodwa
                                          e been seasons where I have felt                                         re) in our trophy cabinet,
         where I have felt that the effo                                       that the team has not looked
                                        rt has not been there. This has                                            fit and other seasons
                                                                           been tremendously disappointin
        This all changed last year. I kno                                                                         g.
                                          w we missed the finals, but con
        the year, the season ended with                                       sidering some of the major inju
                                            me being proud of what we had                                            ries we had throughout
        like in 2014 the Eels turned                                             achieved and had me looking
                                       a corner.                                                                      forward to 2015. I feel
        I have previously writ ten abo
                                      ut how I think the Eels will go
       into the Season. However, afte                                 without Jarryd Hayne. I had
                                       r reading about Parramatta                                     a quiet confidence leading
       Eels, I go into Season 2015 with                               Eels CEO Scot t Seward’s Strategic
                                          more than just confidence -                                       Plan for the Parramatta
       that is to become Australia’s                                     I am excited. I am inspired by
                                      number 1 spor ting franchise                                        Sew  ard’s vision and
       heartland and the Parramatta                                 by 2020. Parramatta, as par
                                         Eels as a brand, along with its                            t of Syd  ney ’s West, is NRL
                                                                         supporters, has the strength
       No one said it was going to be                                                                    to ach ieve  this vision.
                                       easy. In a Plan presented to mem
       as follows:                                                         bers, Seward  has unveiled our goals, by 202
                                                                                                                            0,
      • to win 2 NRL premierships
                                                         • to play in the finals for 6 year
      • to deliver a $1 million operati                                                     s in a row
                                       ng profit         • to have 50, 000 members
      • average home crowds of 26,
                                     000
       This vision is bold. This vision
                                                                                                                                                                                                                                whole n.
                                        is brave and this vision is amb
                                                                       itious.
      However, the NRL and the Club
                                                                                                                                                                                                                         have a
                                            s which form par t of the
                                                                                                                                                                                                                  et P’s          Seaso
                                                                                                                                                                                                          The Swed squad for this
      competition are a business. We
                                            have seen over and over how
      the actions of players has rep
                                                                                                                                                                                                          look an
                                         utational and brand damage
      upon their Clubs. The woes of
      testament to this.
                                          the Titans at the moment are
                                                                           a                                                                                                                      new
      Seward’s vision tells me that
                                      Parramatta means business.
     me that we will no longer tole                                   It tells                                                                     What’s your favourite way to keep fit?                                             What’s your favourite way to keep fit?
                                        rate mediocrity and an attitud
     of ‘close enough is good enough                                      e                                                                        DANCING! Also working out at the gym!                                              Going to the gym, taking dance classes.
                                         ’. Seward has a vision that touc
     every aspect of the Club, from                                       hes                                                                      What’s your best beauty secret? Always                                               What’s your best beauty secret?
                                         its members base to financial                                                                            put moisturiser on before you put make up                                         Brows frame your face! Let the professionals
     viability. This vision is bringing                                                                                                             on so it looks smooth and lasts longer!                                          shape them for you and use a brow gel to
                                          Parramatta into the 20th cent
     and pushing us towards acting                                         ury                                                                    What’s playing on your iPod these days?                                                  hold them perfectly in place.
                                          and making decisions like a busi                                                                           Always love a bit of Bruno Mars!                                                What’s playing on your iPod these days?
     rather than just a football club                                       ness,
                                        .                                                                                                          What’s the best part of being a Sweet                                              Omi – Cheerleader!, ZHU, Peking Duk.
                                                                                                                                                   P? Doing what I love with people who                                              What’s the best part of being a Sweet P?
      We may not get there. But for
                                    the moment, I am willing to                                                                                       share the same passion as me!                                                  The friendships made with all the girls and
     behind my Club and walk with                                 stand                                                                                                                                                                having an excuse to get dressed up.
                                    them towards this vision. I ask                                                                                What would be the advice you would
     Parramatta supporters to wal                                   all                                                                              give to an aspiring Cheerleader?                                               What would be the advice you would give
                                   k with me and, fingers crossed,
     in the next 5 years my dream                                   perh aps                                                                      Work hard to achieve your goals and keep                                                to an aspiring Cheerleader?
                                    will become a reality.                                                                                              your passion for dance alive!                                                        Practice makes perfect!
                                                                                                                                                                                                                                      Always smile and enjoy what you do.
     Love,                                                                                                                                        What is your favourite quote to live by?
                                                                                                                                                   One door closes, another door opens.                                              What is your favourite quote to live by?
                                                                                                                                                                                                                                       Everything happens for a reason.
     Mary Konstantopoulos
                                                                                                                                                     Who is your favourite Eels player?
                                                                                                                                                              Chris Sandow!                                                            Who are your favourite Eels players?
     Ladies who League                                                                                                                               Who is your greatest inspiration?        Madelaine Jones     Jessica Whatman       Nathan Hindmarsh & Tim Mannah
     Member Number EEL-22284                                                                                                                                    My family                                                           Who is your greatest inspiration? My mum
                            19                                                                                                                           Something people would be               Occupation          Occupation            Something people would be
                                                                                                                                                        surprised to learn about me is:        Dance instructor      Salon Owner          surprised to learn about me is:
                                                                                                                                                      I secretly love to ride skateboards!         Age 18               Age 26             I own my own Beauty Salon.

12                                                                                                                                                                                                                                                                                 13
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
At Parramatta Leagues
                Club following every
                  Eels Home Game

                     JIM BEAM & COLA 330ML OR
                    CANADIAN CLUB & DRY 330ML
                                                                                               $6
                  ENJOY RESPONSIBLY

                                                                                                                                                             ©2015 The Coca-Cola Company. ‘Coca-Cola Life’, the Contour Bottle and the Dynamic Ribbon Device are registered trademarks of The Coca-Cola Company.
                             JUGS FOR ONLY
                                 $5.00
                 AT PARRAMATTA LEAGUES CLUB FOLLOWING EVERY EELS HOME GAME

                                                                                                                               *Compared to COCA-COLA
     OFFER EXCLUSIVE TO PARRAMATTA LEAGUES AFTER EACH HOME GAME
14                                                                                                                                                      15
     © 2014 The Coca-Cola Company. ‘Coca-Cola’ and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company.
The Eels Take Off in 2015 - IN THIS ISSUE Hear from our CEO and Coach - E-Brochures
The Territory: The Eels return
                 The Dyldam Parramatta Eels are currently in year two of a four
                 year partnership that sees the Parramatta Eels play a trial game
                 in Alice Springs and a competition game in Darwin each year.
                               There are three pillars that underpin the agreement - Rugby League Development,
                               Community Relations Programs and Tourism & Marketing.

                               The Eels have developed a number of Rugby League Development programs including
                               an U/16’s schools competition the ‘Eels Cup’ as well as a number of coaching courses and
                               support of the Northern Territory Institute of Sports Rugby League program. Most recently
                               we have signed our very first player through the Northern Territory Rugby League system
                               to a three year deal – we look forward to seeing William Nugahra playing in Eels colours for
                               many years.

                               The Northern Territory has become a home away from home for the team with over 1,800
                               members based in the NT.

                               In early February the Blue and Gold took on the Wests Tigers in their first trial match of
                               2015. During the week in Darwin the Eels took the #NRLwellbeing message to Alice Springs
                               as part of the NRL Community Carnival, visiting over 20 schools and the Alice Springs
                               Hospital. This year, the message behind the Community Carnival was designed to show the
                               positive impacts healthy eating, physical activity and mental wellness can have.

                               Dyldam Parramatta Eels prop Tim Mannah couldn’t wait to hit the ground running in Alice
                               Springs and with each visit to #eelsterritory, the Northern Territory feels more and more like
                               a second home for the Eels.

                               “We had a great time here last year, the town really embraced us and in our second year it
                               felt even more like home.”

16                                                                                                                              17
RECRUIT
                                                                                         Parramatta Eels Business Club
                                                                                         Become a Commercial
                                                                                         Partner today!
                                                                                         The Parramatta Eels Business Club has been specifically developed to
                                                                                         provide small to medium businesses with a range of exclusive benefits
                                                                                         whilst also providing an opportunity to cross promote and network

                                                                           2015 E E LS   within the Eels business community.

                                                                                         There are three levels of investment for your consideration,
                                                                                         starting with the Silver Business Club package at under
                                                                                         $85 a month, opening the door to over 100 potential

                                   AND BE
                                                                                         new business partners of varying size, industry and
                                                                                         geographic loation – all with a vested interest in the

                                             !
                                                                                         Parramatta Eels.

                                R E WA R DE D                                            If you are interested in becoming a Business Club
                                                                                         member and would like to discuss how we can
                                                                                         assist in growing your business please contact the
                                                                                         Commercial Partnerships team on 8843 0311 or
                                                                                         email marketing@parraeels.com.au

         RECRUIT 1 NEW MEMBER:              RECRUIT 10 OR MORE NEW MEMBERS:
         Exclusive Member Recruiter         Be taken on a player guided behind the
                Iron On Patch                    scenes tour of Pirtek Stadium
          RECRUIT 5 NEW MEMBERS:               TOP 2015 MEMBER RECRUITER:
     Invitation to a Member Recruiter NRL          Win a TATA Xenon Ute
       Team training session & BBQ lunch           valued at over $28,000
                EVERY MEMBER RECRUITER goes into the draw to win
               a fully catered box for 8 at an ANZ Stadium Match in 2016
                             PLUS a 2015 team signed jersey

18
       For full details visit parraeels.com.au/justonemore                                                                                                       19
Parramatta Eels NRL Draw 2015
     Round

       1
             Game

              V
                        Date

                    Fri 06 March
                                    Time (local)

                                      7:45 PM
                                                     Venue

                                                     Pirtek
                                                    Stadium
                                                                WIN            YOUR WAY INTO ONE OF FOUR
                                                                              TATA XENON TOUGH TRAY PARTIES
      2       V     Fri 13 March      7:35 PM         ANZ
                                                    Stadium     EXCLUSIVE PARTY AREA • EELS PLAYER APPEARANCES • FOOD & DRINK • GIVEAWAYS
                                                                                 WWW.TATATRAYPARTY.COM.AU
                                                    Mt Smart
      3       V     Sat 21 March     5:00 PM        Stadium
                                                     Pirtek
      4       V     Fri 27 March      7:35 PM       Stadium
                                                      ANZ
      5       V     Mon 06 April     3:00 PM        Stadium
                                                     Pirtek
      6       V      Sat 11 April    3:00 PM        Stadium
                                                     Hunter
      7       V     Sun 19 April     4:00 PM        Stadium
                                                    Suncorp
      8       V     Sat 25 April     8:00 PM        Stadium
                                                     Pirtek
      9       V     Sun 10 May       4:00 PM        Stadium
                                                     Pirtek
      10      V      Sat 16 May      3:00 PM        Stadium
                                                      ANZ
      11      V      Fri 22 May       7:45 PM       Stadium
                                                    Pepper
      12      V      Fri 29 May       7:45 PM       Stadium
                                                     Pirtek
      13      V     Mon 08 June      7:00 PM        Stadium

      14      V     Mon 15 June      7:00 PM       AAMI Park

      15                    BYE

                                                     Pirtek
      16      V     Sat 27 June       7:30 PM       Stadium
                                                      ANZ
      17      V     Mon 06 July      7:00 PM        Stadium

      18                    BYE

                                                      ANZ
      19      V      Fri 17 July      7:35 PM       Stadium
                                                   1300SMILES
      20      V     Mon 27 July      7:00 PM         Stadium
                                                   Cbus Super
      21      V         TBC            TBC          Stadium
                                                      TIO
      22      V         TBC            TBC          Stadium
                                                     Allianz
      23      V         TBC            TBC          Stadium
                                                   Brookvale
      24      V         TBC            TBC           Oval
                                                     Pirtek
      25      V         TBC            TBC          Stadium
                                                     Pirtek
      26      V         TBC            TBC          Stadium                                                           PROUD PARTNER OF THE
                                                                                                                        PARRAMATTA EELS
20                                                                                                                                           21
Members by Age                                                          Members by Location

     This is you.

                                                             1,339

                                                                                           1,563
                                                                                   5,107

                                                                                                                   2,498
                                                                      4,411

                                                                                                    982
                                                   772

                                                                                                             921
                                                     9

                                                     9

                                                                                                            +

                                                                                                                   NA
                                                     0

                                                     9

                                                     9

                                                     9
                                                  -4

                                                   -6
                                                   -3

                                                   -5

                                                                                                          70
                                                   -2
                                                  r2

                                                20

                                                30

                                                50

                                                60
                                                40
                                               de
                                             Un
                                                                                                                                  STATE/PROVINCE                     NSW

                                                                                                                                ACT               1.4%   Western Suburbs      27%

                                                   Members’ Favourite Players                                                   Auckland          0.1%   Sydney                18%

                                                                                                                                Canterbury        0.1%   Penrith               15%
                                                 193                                                                                                     Inner West            13%
                                                                                                                                East Cape         0.1%
                                                                                                                                                         Central Coast         4%
                                                                                                                                Efate             0.1%
                                                                                                                                                         Campbelltown         3.5%
                                                                                                                                Lodzkie           0.1%
                                                                                                                                                         Bankstown             3%
                                                       145                                                                      Manawatu-
                                                                                                                                                  0.1%   Northern Suburbs 2.5%
                                                                                                                                Whanganui
                                                                                                                                                         North Coast          2.5%
                                                                                                                                New South Wales   0.1%
                                                                                                                                                         Illawarra             2%
                                                                                                                                NJ                0.1%
                                                                                                                                                         Eastern Suburbs      1.7%
                                                                                                                                NSW               90%
                                                             97                                                                                          Western Plains       1.2%
        Members by Gender                                            88                                                         NT                0.8%
                                                                                                                                                         Central Tablelands     1%
                                                                                                                                QLD               5.9%
                                                                                                                                                         Hunter Region          1%
                                                                                                                                Queensland        0.1%   Sutherland Shire       1%
                    2,585                                                                                                       SA                0.3%   Murray/Riverina        1%
                     15%
                                                                                                                                TAS               0.1%   New England          0.8%
                                                                              26     25
                       3,192                                                               22
                                                                                                   19   17
                                                                                                              12
                                                                                                                                VIC               0.7%   South Coast          0.8%
                                                                                                                   11      10                            St George Area       0.7%
           11,817          18%                                                                                                  WA                0.9%
                                 Female                                                                                                                  Inner City           0.5%
            67%                                                                                                                 Waikato           0.1%
                                                              dra

                                                               uli
                                                                h

                                                                 s

                                                                w

                                                                e

                                                               an

                                                                n

                                                                k

                                                              ulo

                                                              roa

                                                                o
                                                             eat

                                                            oat

                                                             sic
                                                           nna

                                                            rga

                                                            aul
                                                            do

                                                            Pa
                                                           rm

                                                         Pa
                                                                                                                                                         CBD

                                                         oe
                                                                                                                                                                              0.1%
                                                        dra

                                                       Lus
                                                       nP

                                                       hP
                                 Male
                                                       op
                                                      San

                                                      Mo                                                                        Wellington        0.1%
                                                      Ma

                                                      No

                                                       uli

                                                   ai M
                                                     ior
                                                    Ra
                                                  ll H
                                                 tha

                                                   Pa

                                                  ep
                                                                                                                                                         Broken Hill/Lord
                                                rcy
                                                an
                                           Tim

                                              Jun
                                                ris

                                               rey

                                                                                                                                                                              0.1%

                                             Tep
                                              mi

                                             Jos
                                                                                                                                Other
                                              Wi

                                                                                                                                                  0.1%
                                             Na

                                                                                                                                                         Howe/Norfolk
                                             Ry

                                             Da
                                             Ch

                                 Unknown
                                            Co

                                            Se

22                                                                                                                                                                                   23
Exclusive Member Discounts
                                                              For the entire family.

         Where every dollar you spend                                                                                                 as proud sponsors of the Parramatta Eels
              stays at your club                                                    SCORE A
                                                                                                                           Parramatta Eels and Parramatta Leagues Club
                                                                                   GREAT DEAL
                                                                                                                             members can enjoy these discounts when
                      SEY
                                                                                               at

     2015 HERITAGE JER                                                               Ter ry Shi elds Toyota
                                                                                                                          purchasing a new car from Terry Shields Toyota.

                                                                                                                                                                                                 yota is
                                                                 TOYOTA YARIS                                                                         TOYOTA COROLLA SEDAN

                                                                                                                                                                                      l d s T  o
                                                                                                                                                                                 Shie              t your
                                                                                                                                                                         “ Terry        l e r. G e
                                                                                                                                                                                 al dea                !”
                                                                                                                                                                         our loc bonuses now
                                                                                                                                                                                   r
                                                                                                                                                                           membe

                                                                                                      TOYOTA KLUGER
       Includes new feature
 “Blue & Gold Army” inside collar.
 Now our fans are with our players                                                                   Simply present your current membership card for these
     when they take the field!                                                                       exclusive discounts*
                                                                                                                FREE iPAD MINI
                                             RRP $160                                                        FREE REGISTRATION
         Don’t miss out.
                                            ME M B E R S                                                     FREE CTP GREEN SLIP
      Pre-Order yours from
                                                                                 Contact Warren Hooke for exclusive member offers and vehicle pricing.

       9am Monday 4 May                        $144          Terry Shields Toyota
                                                             10 Church Street, Parramatta NSW 2150
                                                             T. (02) 9204 6444
                      parraeels.com.au/shop                  terryshieldstoyota.com.au
               2 Eels Place, Parramatta, NSW 2150          *Not available with any advertised offer or in conjunction with other promotional offers. Available for current 2015 members of Parramatta Leagues Club or Parramatta
24                                                         Eels Rugby League Club with presentation of membership card. Card must be presented on arrival to dealership to ensure accurate pricing is available on the desired
                                                           model. Offer expires May 31st, 2015.
PARRAMATTA EELS
2 Eels Place, Parramatta NSW 2150
T 1300 BLUE GOLD / 1300 258 346

  PARRAEELS.COM.AU
  FACEBOOK.COM/THEPARRAEELS
  @THE PARRAEELS
  @THEPARRAEELS
You can also read