The Australian Rate Card 2019/20 - News Corp Australia
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The Australian Rate Card 2019/20
Index
Newspaper 4 Enhanced advertising opportunities 34
• Rates 5 • Custom publishing 35
• Specifications 11 • Creative shapes 36
• Material 13 • Wraps 37
• Deadlines 15 • Adnotes 38
• Inserts 16 • Bespoke digital offerings 40
• News connect 41
Newspaper inserted magazines 21 • Commercial partnerships 42
• The Weekend Australian Magazine 22
• WISH Magazine 25 News Corp Australia 43
• The Deal 27
• Mansion Australia 29 Advertising terms and conditions 44
Digital 31 Contact us 45
• Specifications 32
• Deadlines 33
The Australian Rate Card FY19/20 The Australian Rate Card FY1718 2
The Australian
The Australian, every day covers the latest and relevant news to an influential and premium audience across a range
of topics including Politics, Business, State, National and International news, sport and culture. This content is
supplemented by exclusive content from sister titles including The Wall Street Journal, The Times of London and
Dow Jones.
The Australian is available across a wide range of platforms that our audience chooses to consume on, from the six
day a week newspaper, to web, mobile, the first tablet app in Australia and even new options like Apple Watch and
podcasting.
Read by a valuable audience who are the key business decision makers and earn an income well above the national
average, The Australian represents an effective way to reach this audience.
Magazines Mobile browser Tablet browser
Newspaper Desktop browser Sat weekly Mobile apps Tablet apps
Mon-Sat Every day Fri monthly Every day Every day
The Australian Rate Card FY19/20
3
Newspaper The Australian is the largest national premium publication achieving substantial success in the competitive world of print and digital media. As a prominent and reliable brand that has been well established as the only publication nationwide to provide exclusive content from The Wall Street Journal, MarketWatch, The Times, Dow Jones, The Economist and Newswires, it’s evident to see why we cater to over one million people across the nation every week. Our audience are affluent C-Suites who rely on valuable and exclusive content to engage, inspire and keep them informed on a daily basis. With an in-depth analysis and national perspective coupled with expert commentary from leading industry journalists, The Australian has evolved as the national leading source for breaking news, business, lifestyle and travel. The Australian Rate Card FY19/20 4
Effective 1 July 2019
Newspaper Rates
General rates by advertisement size for broadsheet
Height in Width in Total Mon-Fri (exc. Saturday (excl.
Ad Size (Name) GST Total (Incl. GST) GST Total (Incl. GST)
Modules Modules Modules GST) GST)
M17x8 (Full Page) 17 8 136 $51,680.00 $5,168.00 $56,848.00 $92,072.00 $9,207.20 $101,279.20
M9x8 (Half Page Horizontal) 9 8 72 $27,360.00 $2,736.00 $30,096.00 $48,744.00 $4,874.40 $53,618.40
M6x8 (Large Strip) 6 8 48 $18,240.00 $1,824.00 $20,064.00 $32,496.00 $3,249.60 $35,745.60
M5x8 5 8 40 $15,200.00 $1,520.00 $16,720.00 $27,080.00 $2,708.00 $29,788.00
M4x8 (Medium Strip) 4 8 32 $12,160.00 $1,216.00 $13,376.00 $21,664.00 $2,166.40 $23,830.40
M2x8* (Small Strip) 2 8 16 $6,080.00 $608.00 $6,688.00 $10,832.00 $1,083.20 $11,915.20
M12x6 (Portrait) 12 6 72 $27,360.00 $2,736.00 $30,096.00 $48,744.00 $4,874.40 $53,618.40
M6x6 6 6 36 $13,680.00 $1,368.00 $15,048.00 $24,372.00 $2,437.20 $26,809.20
M3x6 3 6 18 $6,840.00 $684.00 $7,524.00 $12,186.00 $1,218.60 $13,404.60
M17x5 (Dominant) 17 5 85 $32,300.00 $3,230.00 $35,530.00 $57,545.00 $5,754.50 $63,299.50
M17x4 (Half page Vertical) 17 4 68 $25,840.00 $2,584.00 $28,424.00 $46,036.00 $4,603.60 $50,639.60
M9x4 (Quarter Page) 9 4 36 $13,680.00 $1,368.00 $15,048.00 $24,372.00 $2,437.20 $26,809.20
M3x4 3 4 12 $4,560.00 $456.00 $5,016.00 $8,124.00 $812.40 $8,936.40
M12x3 12 3 36 $13,680.00 $1,368.00 $15,048.00 $24,372.00 $2,437.20 $26,809.20
M6x3 6 3 18 $6,840.00 $684.00 $7,524.00 $12,186.00 $1,218.60 $13,404.60
M5x3 5 3 15 $5,700.00 $570.00 $6,270.00 $10,155.00 $1,015.50 $11,170.50
M4x3 4 3 12 $4,560.00 $456.00 $5,016.00 $8,124.00 $812.40 $8,936.40
M3x3 3 3 9 $3,420.00 $342.00 $3,762.00 $6,093.00 $609.30 $6,702.30
M17x2 (Quarter page Vertical) 17 2 34 $12,920.00 $1,292.00 $14,212.00 $23,018.00 $2,301.80 $25,319.80
M6x2 6 2 12 $4,560.00 $456.00 $5,016.00 $8,124.00 $812.40 $8,936.40
M5x2 5 2 10 $3,800.00 $380.00 $4,180.00 $6,770.00 $677.00 $7,447.00
M4x2 4 2 8 $3,040.00 $304.00 $3,344.00 $5,416.00 $541.60 $5,957.60
M3x2 3 2 6 $2,280.00 $228.00 $2,508.00 $4,062.00 $406.20 $4,468.20
M2x2 2 2 4 $1,520.00 $152.00 $1,672.00 $2,708.00 $270.80 $2,978.80
• Rates are inclusive of colour. Prices based per module. 136 modules = Full Page. Modules not sold individually.
• *Only available for Front Page Strips. Position loading will apply.
The Australian Rate Card FY19/20
55
Effective 1 July 2019
Newspaper Rates
Recruitment rates by advertisement size for broadsheet
Height in Width in Total Mon-Fri (exc. Saturday (excl.
Ad Size (Name) GST Total (Incl. GST) GST Total (Incl. GST)
Modules Modules Modules GST) GST)
M17x8 (Full Page) 17 8 136 $52,713.60 $5,271.36 $57,984.96 $93,913.44 $9,391.34 $103,304.78
M9x8 (Half Page Horizontal) 9 8 72 $27,907.20 $2,790.72 $30,697.92 $49,718.88 $4,971.89 $54,690.77
M6x8 (Large Strip) 6 8 48 $18,604.80 $1,860.48 $20,465.28 $33,145.92 $3,314.59 $36,460.51
M5x8 5 8 40 $15,504.00 $1,550.40 $17,054.40 $27,621.60 $2,762.16 $30,383.76
M4x8 (Medium Strip) 4 8 32 $12,403.20 $1,240.32 $13,643.52 $22,097.28 $2,209.73 $24,307.01
M12x6 (Portrait) 12 6 72 $27,907.20 $2,790.72 $30,697.92 $49,718.88 $4,971.89 $54,690.77
M6x6 6 6 36 $13,953.60 $1,395.36 $15,348.96 $24,859.44 $2,485.94 $27,345.38
M3x6 3 6 18 $6,976.80 $697.68 $7,674.48 $12,429.72 $1,242.97 $13,672.69
M17x5 (Dominant) 17 5 85 $32,946.00 $3,294.60 $36,240.60 $58,695.90 $5,869.59 $64,565.49
M17x4 (Half page Vertical) 17 4 68 $26,356.80 $2,635.68 $28,992.48 $46,956.72 $4,695.67 $51,652.39
M9x4 (Quarter Page) 9 4 36 $13,953.60 $1,395.36 $15,348.96 $24,859.44 $2,485.94 $27,345.38
M3x4 3 4 12 $4,651.20 $465.12 $5,116.32 $8,286.48 $828.65 $9,115.13
M12x3 12 3 36 $13,953.60 $1,395.36 $15,348.96 $24,859.44 $2,485.94 $27,345.38
M6x3 6 3 18 $6,976.80 $697.68 $7,674.48 $12,429.72 $1,242.97 $13,672.69
M5x3 5 3 15 $5,814.00 $581.40 $6,395.40 $10,358.10 $1,035.81 $11,393.91
M4x3 4 3 12 $4,651.20 $465.12 $5,116.32 $8,286.48 $828.65 $9,115.13
M3x3 3 3 9 $3,488.40 $348.84 $3,837.24 $6,214.86 $621.49 $6,836.35
M17x2 (Quarter page Vertical) 17 2 34 $13,178.40 $1,317.84 $14,496.24 $23,478.36 $2,347.84 $25,826.20
M6x2 6 2 12 $4,651.20 $465.12 $5,116.32 $8,286.48 $828.65 $9,115.13
M5x2 5 2 10 $3,876.00 $387.60 $4,263.60 $6,905.40 $690.54 $7,595.94
M4x2 4 2 8 $3,100.80 $310.08 $3,410.88 $5,524.32 $552.43 $6,076.75
M3x2 3 2 6 $2,325.60 $232.56 $2,558.16 $4,143.24 $414.32 $4,557.56
M2x2 2 2 4 $1,550.40 $155.04 $1,705.44 $2,762.16 $276.22 $3,038.38
• Rates are inclusive of colour. Prices based per module. 136 modules = Full Page. Modules not sold individually.
The Australian Rate Card FY19/20
666
Effective 1 July 2019
Newspaper Rates
Public notices rates by advertisement size for broadsheet
Height in Width in Total Mon-Fri (exc. Saturday (excl.
Ad Size (Name) GST Total (Incl. GST) GST Total (Incl. GST)
Modules Modules Modules GST) GST)
M17x8 (Full Page) 17 8 136 $41,344.00 $4,134.40 $45,478.40 $73,657.60 $7,365.76 $81,023.36
M9x8 (Half Page Horizontal) 9 8 72 $21,888.00 $2,188.80 $24,076.80 $38,995.20 $3,899.52 $42,894.72
M6x8 (Large Strip) 6 8 48 $14,592.00 $1,459.20 $16,051.20 $25,996.80 $2,599.68 $28,596.48
M5x8 5 8 40 $12,160.00 $1,216.00 $13,376.00 $21,664.00 $2,166.40 $23,830.40
M4x8 (Medium Strip) 4 8 32 $9,728.00 $972.80 $10,700.80 $17,331.20 $1,733.12 $19,064.32
M12x6 (Portrait) 12 6 72 $21,888.00 $2,188.80 $24,076.80 $38,995.20 $3,899.52 $42,894.72
M6x6 6 6 36 $10,944.00 $1,094.40 $12,038.40 $19,497.60 $1,949.76 $21,447.36
M3x6 3 6 18 $5,472.00 $547.20 $6,019.20 $9,748.80 $974.88 $10,723.68
M17x5 (Dominant) 17 5 85 $25,840.00 $2,584.00 $28,424.00 $46,036.00 $4,603.60 $50,639.60
M17x4 (Half page Vertical) 17 4 68 $20,672.00 $2,067.20 $22,739.20 $36,828.80 $3,682.88 $40,511.68
M9x4 (Quarter Page) 9 4 36 $10,944.00 $1,094.40 $12,038.40 $19,497.60 $1,949.76 $21,447.36
M6x4 6 4 24 $7,296.00 $729.60 $8,025.60 $12,998.40 $1,299.84 $14,298.24
M5x4 5 4 20 $6,080.00 $608.00 $6,688.00 $10,832.00 $1,083.20 $11,915.20
M4x4 4 4 16 $4,864.00 $486.40 $5,350.40 $8,665.60 $866.56 $9,532.16
M3x4 3 4 12 $3,648.00 $364.80 $4,012.80 $6,499.20 $649.92 $7,149.12
M2x4 2 4 8 $2,432.00 $243.20 $2,675.20 $4,332.80 $433.28 $4,766.08
M12x3 12 3 36 $10,944.00 $1,094.40 $12,038.40 $19,497.60 $1,949.76 $21,447.36
M9x3 9 3 27 $8,208.00 $820.80 $9,028.80 $14,623.20 $1,462.32 $16,085.52
M6x3 6 3 18 $5,472.00 $547.20 $6,019.20 $9,748.80 $974.88 $10,723.68
M5x3 5 3 15 $4,560.00 $456.00 $5,016.00 $8,124.00 $812.40 $8,936.40
M4x3 4 3 12 $3,648.00 $364.80 $4,012.80 $6,499.20 $649.92 $7,149.12
M3x3 3 3 9 $2,736.00 $273.60 $3,009.60 $4,874.40 $487.44 $5,361.84
M17x2 (Quarter Page Vertical) 17 2 34 $10,336.00 $1,033.60 $11,369.60 $18,414.40 $1,841.44 $20,255.84
M9x2 9 2 18 $5,472.00 $547.20 $6,019.20 $9,748.80 $974.88 $10,723.68
M6x2 6 2 12 $3,648.00 $364.80 $4,012.80 $6,499.20 $649.92 $7,149.12
M5x2 5 2 10 $3,040.00 $304.00 $3,344.00 $5,416.00 $541.60 $5,957.60
M4x2 4 2 8 $2,432.00 $243.20 $2,675.20 $4,332.80 $433.28 $4,766.08
M3x2 3 2 6 $1,824.00 $182.40 $2,006.40 $3,249.60 $324.96 $3,574.56
M2x2 2 2 4 $1,216.00 $121.60 $1,337.60 $2,166.40 $216.64 $2,383.04
M3X1 3 1 3 $912.00 $91.20 $1,003.20 $1,624.80 $162.48 $1,787.28
M2X1 2 1 2 $608.00 $60.80 $668.80 $1,083.20 $108.32 $1,191.52
M1X1 1 1 1 $304.00 $30.40 $334.40 $541.60 $54.16 $595.76
• Public notice rates are exclusive of colour. Prices based per module. 136 modules = Full Page. Modules not sold individually
The Australian Rate Card FY19/20
77
Effective 1 July 2019
Newspaper Rates
Bereavement notices rates by advertisement size for broadsheet
Height in Width in Total Mon-Fri (exc. Saturday (excl.
Ad Size (Name) GST Total (Incl. GST) GST Total (Incl. GST)
Modules Modules Modules GST) GST)
M17x8 (Full Page) 17 8 136 $35,142.40 $3,514.24 $38,656.64 $35,355.92 $3,535.59 $38,891.51
M9x8 (Half Page Horizontal) 9 8 72 $18,604.80 $1,860.48 $20,465.28 $18,717.84 $1,871.78 $20,589.62
M6x8 (Large Strip) 6 8 48 $12,403.20 $1,240.32 $13,643.52 $12,478.56 $1,247.86 $13,726.42
M5x8 5 8 40 $10,336.00 $1,033.60 $11,369.60 $10,398.80 $1,039.88 $11,438.68
M4x8 (Medium Strip) 4 8 32 $8,268.80 $826.88 $9,095.68 $8,319.04 $831.90 $9,150.94
M12x6 (Portrait) 12 6 72 $18,604.80 $1,860.48 $20,465.28 $18,717.84 $1,871.78 $20,589.62
M6x6 6 6 36 $9,302.40 $930.24 $10,232.64 $9,358.92 $935.89 $10,294.81
M3x6 3 6 18 $4,651.20 $465.12 $5,116.32 $4,679.46 $467.95 $5,147.41
M17x5 (Dominant) 17 5 85 $21,964.00 $2,196.40 $24,160.40 $22,097.45 $2,209.75 $24,307.20
M17x4 (Half page Vertical) 17 4 68 $17,571.20 $1,757.12 $19,328.32 $17,677.96 $1,767.80 $19,445.76
M9x4 (Quarter Page) 9 4 36 $9,302.40 $930.24 $10,232.64 $9,358.92 $935.89 $10,294.81
M6x4 6 4 24 $6,201.60 $620.16 $6,821.76 $6,239.28 $623.93 $6,863.21
M5x4 5 4 20 $5,168.00 $516.80 $5,684.80 $5,199.40 $519.94 $5,719.34
M4x4 4 4 16 $4,134.40 $413.44 $4,547.84 $4,159.52 $415.95 $4,575.47
M3x4 3 4 12 $3,100.80 $310.08 $3,410.88 $3,119.64 $311.96 $3,431.60
M2x4 2 4 8 $2,067.20 $206.72 $2,273.92 $2,079.76 $207.98 $2,287.74
M12x3 12 3 36 $9,302.40 $930.24 $10,232.64 $9,358.92 $935.89 $10,294.81
M9x3 9 3 27 $6,976.80 $697.68 $7,674.48 $7,019.19 $701.92 $7,721.11
M6x3 6 3 18 $4,651.20 $465.12 $5,116.32 $4,679.46 $467.95 $5,147.41
M5x3 5 3 15 $3,876.00 $387.60 $4,263.60 $3,899.55 $389.96 $4,289.51
M4x3 4 3 12 $3,100.80 $310.08 $3,410.88 $3,119.64 $311.96 $3,431.60
M3x3 3 3 9 $2,325.60 $232.56 $2,558.16 $2,339.73 $233.97 $2,573.70
M17x2 (Quarter Page Vertical) 17 2 34 $8,785.60 $878.56 $9,664.16 $8,838.98 $883.90 $9,722.88
M9x2 9 2 18 $4,651.20 $465.12 $5,116.32 $4,679.46 $467.95 $5,147.41
M6x2 6 2 12 $3,100.80 $310.08 $3,410.88 $3,119.64 $311.96 $3,431.60
M5x2 5 2 10 $2,584.00 $258.40 $2,842.40 $2,599.70 $259.97 $2,859.67
M4x2 4 2 8 $2,067.20 $206.72 $2,273.92 $2,079.76 $207.98 $2,287.74
M3x2 3 2 6 $1,550.40 $155.04 $1,705.44 $1,559.82 $155.98 $1,715.80
M2x2 2 2 4 $1,033.60 $103.36 $1,136.96 $1,039.88 $103.99 $1,143.87
M3X1 3 1 3 $775.20 $77.52 $852.72 $779.91 $77.99 $857.90
M2X1 2 1 2 $516.80 $51.68 $568.48 $519.94 $51.99 $571.93
M1X1 1 1 1 $258.40 $25.84 $284.24 $259.97 $26.00 $285.97
8
The Australian Rate Card FY19/20
Rates are Exclusive of colour. Prices based per module. 136 modules = Full Page. Modules not sold individually. 88
Effective 1 July 2019
Newspaper Rates
Module rate for state specific advertisements and tabloid size publications
Region Monday - Friday Saturday
Master rates per module
All Regions $380.00 $677.00
The Australian and Weekend Australian, both national
NSW $132.00 $180.00 and state specific space.
VIC $108.00 $182.00 Size and placement restrictions may exist for state
QLD $117.00 $187.00 specific advertisements, please contact your Advertising
SA $69.00 $134.00 Representative for more information.
WA $45.00 $142.00
Region Monday - Friday Saturday
All Regions $405.00
Master rates per module
Review (tabloid size), both national and
NSW $159.00
state specific space.
VIC $161.00
Review is a product inside
QLD $181.00
The Weekend Australian.
SA $116.00
72 modules = full page
WA $124.00
Region Monday - Friday Saturday
Master rates per module
All Regions $619.00
Travel & Indulgence (tabloid size), both
NSW $165.00
national and state specific space.
VIC $166.00
Travel & Indulgence is a product inside
QLD $173.00
The Weekend Australian
SA $123.00
72 modules = full page
WA $129.00
The Australian Rate Card FY19/20
• Rates are inclusive of colour. Prices based per module. Modules not sold individually. Prices are exclusive of GST
9
Effective 1 July 2019
Newspaper Rates
Discount levels
Travel &
Mon-Fri Total (incl. Saturday TOTAL Review Total (incl. Total
Discount GST GST GST Life GST
(excl. GST) GST) (excl. GST) (incl. GST) (excl. GST) GST) (incl. GST)
(excl. GST)
Casual 0% $380.00 $38.00 $418.00 $677.00 $67.70 $744.70 $405.00 $40.50 $445.50 $619.00 $61.90 $680.90
$75,000 -2% $372.40 $37.24 $409.64 $663.46 $66.35 $729.81 $396.90 $39.69 $436.59 $606.62 $60.66 $667.28
$150,000 -4% $364.80 $36.48 $401.28 $649.92 $64.99 $714.91 $388.80 $38.88 $427.68 $594.24 $59.42 $653.66
$300,000 -6% $357.20 $35.72 $392.92 $636.38 $63.64 $700.02 $380.70 $38.07 $418.77 $581.86 $58.19 $640.05
$500,000 -8% $349.60 $34.96 $384.56 $622.84 $62.28 $685.12 $372.60 $37.26 $409.86 $569.48 $56.95 $626.43
$750,000 -10% $342.00 $34.20 $376.20 $609.30 $60.93 $670.23 $364.50 $36.45 $400.95 $557.10 $55.71 $612.81
$1,000,000 -12% $334.40 $33.44 $367.84 $595.76 $59.58 $655.34 $356.40 $35.64 $392.04 $544.72 $54.47 $599.19
Position loadings
Loading
Section Page
Mon-Fri % Saturday %
Page 1 * 125 150
Page 2 35 35 Rates are inclusive of colour. Prices based per module.
General News Page 3 50 50
Page 5 20 40 Modules not sold individually
Outside Back Cover - 20
Page 1 35 35 *Cancellation of General News Page 1 requires 14 days prior
Business
Page 2 35 35 notice.
Sport Page 1 35 35
Review Outside Back Cover 35 Size restrictions may exist on specific pages, please contact
Travel Page 1 35
Other specified position (not your Advertising Representative for more information.
All sections 20 20
listed above)
The Australian Rate Card FY19/20 10
10
10Effective 1 July 2019
Ad Size (Name)
M17x16 (Double Page Spread)
M9x16 (Half Page Spread)
Depth
mm
540
284
Width
mm
774
774
Newspaper Specifications
M4x16 (Quarter Page Spread) 124 774
M17x8 (Full Page) 540 372
M9x8 (Half Page Horizontal) 284 372
M6x8 (Large Strip) 188 372
M5x8 156 372
M4x8 (Medium Strip) 124 372 M17x16 M9x16 M4x16 M17x8 M9x8 M5x8
M2x8 (Small Strip)^ 60 372 (Double Page Spread) (Half Page Spread) (Quarter Page Spread) (FullPage) (Half Page Horizontal)
M12x6 (Portrait) 380 278
M6x6 188 278
M4x6* 124 278
M3x6 92 278
M17x5(Dominant) 540 231
M17x4(HalfPageVertical) 540 184
M9x4 (QuarterPage) 284 184
M6x4*** 188 184 M4x8 M2x8 M12x6 M6x6 M4x6* M3x6 M17x5 M17x4 M9x4 (Quarter M6x4***
M5x4*** 156 184 (MediumStrip) (SmallStrip) (Portrait) (Dominant) (Half Page Page)
^ Vertical)
M4x4*** 124 184
M3x4 92 184
M2x4*** 60 184
M12x3 380 137
M9x3*** 284 137
M7x3*** 220 137
M6x3 188 137
M5x4*** M4x4*** M3x4 M2x4*** M12x3 M9x3*** M7x3*** M6x3 M5x3 M4x3
M5x3 156 137
M4x3 124 137
M3x3 92 137
M17x2 (Quarter Page Vertical) 540 90
M9x2** 284 90
M7x2** 220 90
M6x2 188 90
M5x2 156 90
M4x2 124 90 M3x3 M17x2 M9x2** M7x2** M6x2 M5x2 M4x2 M3x2 M2x2
M3x2 92 90 (Quarter Page
M2x2 60 90 Vertical)
^Only available for EGN Front Page strips. *Only available for Real Estate. **Only available for Recruitment & Notices.
The Australian Rate Card FY19/20 ***Only available for Recruitment, Notices and Real Estate 11
11
11Effective 1 July 2019
Newspaper Specifications Tabloid 405mm (h) by 290mm (w)
Depth Width
Ad Size (Name)
mm mm
M12x12 (Double Page Spread) 380 551
M6x12 (Half Page Spread) 188 551
M3x12 (Quarter Page Spread) 92 551 M12x12 M6x12 M3x12 M12x6
M12x6 (Full Page) 380 262 (Double Page Spread) (Half Page Spread) (Quarter Page Spread) (Full Page)
M6x6 (Half Page Horizontal) 188 262
M4x6 (Large Strip) 124 262
M3x6 (Medium Strip) 92 262
M2x6 (Small Strip) 60 262
M12x4 (Dominant) 380 174
M9x4 (Portrait) 284 174 M6x6 M4x6 M3x6 M2x6 M12x4 M9x4
(Half Page (Large Strip) (Medium Strip) (Small Strip) (Dominant) (Portrait)
M3x4 92 174 Horizontal)
M12x3 (Half Page Vertical) 380 129
M6x3 (Quarter Page) 188 129
M5x3 156 129
M4x3 124 129
M3x3 92 129
M3x4 M12x3 M6x3 M5x3 M4x3 M3x3
M12x2 (Third Page Vertical) 380 85 (Half Page Vertical) (Quarter Page)
M6x2 188 85
M5x2 156 85
M4x2 124 85
M3x2 92 85
M2x2 60 85
M12x2 M6x2 M5x2 M4x2 M3x2 M2x2
(Third Page Vertical)
The Australian Rate Card FY19/20
12
12Newspaper Material All digital material should be supplied electronically via
Adstream, Adsend or Digitalads
Spot colour
There are eight News Corp spot colour inks available and each of
these can be broken down into process with one solid ink element.
Therefore spot colour jobs should be supplied as process ‘spot ready’
separated digital files, to take advantage of the increased placement Digital/electronic delivery of material
options within our publications.
News Corp promotes the delivery of advertising material
Newscolour spot colour selections
Note: Certain PMS colours electronically via Adstream, Adsend and Digitalads.com.au. As with
Spot colour 1 100% magenta
are difficult to emulate with all supplied material, our specifications listed below need to be
Spot colour 2 100% cyan / 95% yellow process colours on newsprint.
Spot colour 3 100% yellow
taken into consideration. Inquiries with regard to digitally
The News Corp Advertising
Spot colour 4 100% cyan / 60% magenta Quality Control Manager in transmitted material should be directed to the Advertising
Spot colour 5 100% cyan your state will be happy to Production Manager on (02) 9689 5582/5586.
assist you in this selection if
Spot colour 6 100% magenta / 90% yellow you have difficulty.
Spot colour 7 100% yellow / 50% magenta In NSW, please telephone Adstream (02) 9467 7500 www.quickcut.com.au
Spot colour 8 100% cyan / 40% magenta (02) 9689 5582/5586.
Adsend: 1300 798 949 www.adsend.com.au
Panorama advertisements Digitalads: (02) 9818 1965 www.digitalads.com.au
Panorama advertisements, which utilise the gutter image area are
available, but only on the centre spread of a book. Material should
Tonal reproduction guidelines
be supplied as one complete digital file 7 working days prior to the
A Catchlights 0% Screen ruling: 100 LPI
deadline for that section. All deadlines should be confirmed at the (40LPC)
Highlights 0%
time of booking. Please contact the Quality Control Manager on (02)
9689 5582/5586 for measurements required when booking Non-essential whites 0%
advertisement. Essential whites 2%
B Midtones Allow 30% dot gain
NB: Panorama ads will not be replicated in Tasmania due to the size
C Shadow 92%
variation of their books, meaning that panoramas will still publish in
colour but not appear across the fold.
The Australian Rate Card FY19/20
13Newspaper Material All digital material should be supplied electronically via
Adstream, Adsend or Digitalads
Four colour Note: Mono Versions (of colour Tone reproduction guidelines four colour Note:
Image material). A mono version of all These limits are for
200DPIAT 100% A: C M Y K
resolution colour ads must also be supplied Halftone
with colour separations for use at Catchlights 0% 0% 0% 0% reproduction only.
Screen rulings 100LPI (40LPC)
sites without four colour presses. Highlights 0% 0% 0% 0% Display type and
C=75 / M=14 / Y=90 /K=45 or The Australian newspaper prints background tints can
Screen angles Non-essential
quark angles on multiple presses around the use solid colours,
whites 0% 0% 0% 0%
Print sequence Cyan, magenta, yellow, black country. News Corp does not however large and
accept complete material on disk Essential whites 3% 2% 2% 0% heavy areas of colour
Dot shape Round or via email. should allow for ink
B: Midtones
trapping by limiting
Allow for 30% dot gain
CMYK to 90%. Total
GCR separation Keep midtones open for newspaper stock ink weight is not to
News Corp requires GCR (Grey Component Replacement) (More than for magazine separations, to compensate for dot exceed 230%.
gain) Unsharp masking
separation technique. should be increased
C: Shadows
Note: replacement of more than 70% of the grey component may to levels higher than
1. A maximum total shadow end density not to exceed 230% normal to counter the
result in a coarse (grainy) reproduction, therefore it is essential the
2. Limit cyan, magenta and yellow to 90% at the shadow end softening effect
imaging operator assess the original material and use the appropriate experienced on
3. Halftone black limit is 80%
percentage of GCR. Our Advertising Quality Control Manager in newsprint.
your state will assist you with expert knowledge and printed colour
charts outlining the GCR process. Type styles and sizes, reverse panels
Type size: minimum 7 point
Proofing
National advertising requires one colour proof. Single colour reverse type minimum 8 point. Four colour reverse
type minimum 10 point. It is recommended you consider the quality
Digital supply
of your advertisement by selecting the type most suitable. When
When advertising material is supplied digitally via Adstream, Adsend reversing text out of multiple colours, a sans serif font is
or Digitalads, it is the responsibility of the supplier to generate a digital recommended, to avoid the text filling in on the press. Colour text
proof to News Corp specifications for client approval. A similar proof should also be sans serif. Minimum point size acceptable is 10 point.
will be generated at News Corp for internal quality control checks.
The Australian Rate Card FY19/20
14Newspaper Deadlines All deadlines in this document refer to AEST.
Material must be received at The Australian’s Sydney office
by the designated deadlines.
Section Day(s) Booking & Cancellation Deadline Material Deadline
Arts Monday - Friday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Aviation Friday 2pm Wednesday prior to publication 10am, 1 business day prior to publication
Business Review Monday - Saturday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Classifieds - Notices & Tenders Monday - Saturday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
EGN / News Pages Monday - Saturday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Higher Education Wednesday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Legal Affairs Friday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Mansion (Residential Property) Saturday 10am, 3 business days prior to publication 10am, 2 business days prior to publication
Media Monday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Primespace (Commercial Property) Monday - Friday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Review Saturday 2pm Friday, 6 business days prior to publication 10am, 4 business days prior to publication
Industrial Shares Tuesday - Saturday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Sport Monday - Saturday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Technology Tuesday 12noon, Thursday prior to publication 10am, 2 business days prior to publication
Thoroughbreds Monday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Travel & Indulgence Saturday 4pm Friday, 6 business days prior to publication 4pm Monday, 5 business days prior to publication
Wealth Tuesday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Weekend Inquirer Saturday 10am, 3 business days prior to publication 10am, 1 business day prior to publication
Weekend Professional Saturday 10am, 2 business days prior to publication 10am, 1 business day prior to publication
Special Reports* Monday - Saturday 10am, 7 business days prior to publication 10am, 4 business days prior to publication
*Deadlines may vary for preprinted reports. Please contact your Advertising Representative or nearest office of The Australian for a content specific reports calendar.
The Australian does not publish on Good Friday and Christmas Day
Cancellation after deadline may incur cost/ will be charged accordingly
Each Creative Opportunity/shape incurs their own booking, creative and cancellation deadlines. Please contact your Advertising Representative to confirm
these dates at time of booking.
The Australian Rate Card FY19/20
15Newspaper Inserts
Insert options
Inserts Insert options
The Australian offers a range of insert options for advertisers for
each day the newspaper is printed, from full national run, Full run - newspaper Print sites
state/territory specific runs to targeted runs for metro and CBD Location of print sites
locations. State/territory specific - newspaper Sydney
Melbourne
Metro - newspaper
To understand what runs are available, to obtain quantities required Hobart
for each site for a specific date or how many inserts are required for CBD - newspaper Brisbane
a national run, please contact your Advertising Representative or Townsville
email TheAustralian.sales@news.com.au The Deal Adelaide
Perth
The Weekend Australian Magazine Darwin
Rates
Costs Please note
Per 1,000/ per no. of pages P1-12 P13+ Brisbane metro - includes Gold Coast and Sunshine Coast
Adelaide metro - includes Mt Barker & Victor Harbor
Base rate $132.00 $156.00
Adelaide CBD Saturday figure - includes Glen Osmond run
GST component $13.20 $15.60 Rockhampton inserts printed and inserted in Brisbane and
Total including GST $145.20 $171.60 delivered to Rockhampton.
Canberra inserts printed and inserted in Sydney and delivered to
Canberra.
The Australian Rate Card FY19/20
16Newspaper Inserts
Publisher’s conditions
All inserts are subject to approval of the publisher, who reserves the right to
refuse any material considered unsuitable for publication.
Inserts deadlines Whilst every effort will be made to publish inserts as ordered, no liability
can be accepted for misplacement or omission.
Booking deadlines: The publisher does not guarantee a level of response regarding an insert.
• Availability should be checked as soon as a The advertiser undertakes that there is nothing misleading or deceptive in
preferred date for insertion is available, at least 21 the insert material submitted for publication and that it does not contravene
days. any Federal or State advertising laws or advertising industry codes.
Both the advertising principal and the accredited agency jointly and
Delivery deadlines: severally agree to indemnify News Australia publications against any
• Inserts must be delivered 10am, 10 working days liability for any penalty, damages, costs or otherwise arising from
prior to the date of intended publication. Additional publication of the insert.
charges will apply if delivery deadlines are not The publisher reserves the right to abort insertion of products outside of
adhered to. specification if it disrupts production.
Commercial inserts may appear in any section within the booked day’s
Cancellation: publication.
• Cancellation must be verified 21 days prior to News Australia cannot guarantee that insert customers have solus
deadline of booked publication date. positioning within the book, or will not conflict with like businesses News
• November/December cancellations must be verified Australia will give first right of refusal for insert berths to advertisers that
12 weeks prior to the booked publication date. book regular activity.
If you have any questions regarding inserts or for technical support please
call our Inserts & Operations Manager on 02 9689 5304.
The Australian Rate Card FY19/20
17Newspaper inserts Stapled inserts
• Acceptable inserts
Inserts less than 24 pages should not be stapled; a glued spine is the preferred option. Any insert
• All paper weight specifications are the minimum acceptable. Please see following that is stapled must have the staples firmly attached so they are not able to pull free and jam up the
page for detailed information on acceptable sizes and stock weights. equipment. If staples are used they must not exceed the thickness of the product and be placed
perfectly within the fold of the product.
Single sheet Unusual inserts
390mm x 285 Single fold
Any card, envelope, perforated insert, stickers, part fold backs, index folds or steps, or other insert
(180gsm) 390mm x 285
material of an unusual nature, will require a dummy sample of the product to be viewed by the
200mm x 180 (100gsm)
Publishing Manager prior to acceptance.
(135gsm) 200mm x 180 (80gsm)
Testing of unusual products may be required, a minimum of 500 samples will be required, 6 weeks
Acceptable folds
in advance of intended publication date. Inserts containing metal or sharp objects, such as keys,
Unacceptable folds coins, razor blades etc, will not be accepted. Clients are advised to seek assurance from printers
No single spine. Uneven stack height will that gloss surfaces will not be sticky or compacted into unmanageable bricks. Excessive slip may
cause jamming. affect the insertion or retention of the insert into the paper.
Inserts with externally printed magazines.
Loose inserts
Minimum size of the insert must be no less than 75% of the height and width of the product which
it is being inserted into. Maximum size of the insert must be 20mm smaller than the width (spine to
Tabloid inserts
foredge) and 30mm smaller than the length (head to tail) of the product which it is being inserted
Four and eight page tabloid products, less than 100 gsm, must be quarter folded. Prior to into.
acceptance tabloid products must be inspected to determine whether a quarter fold is
Bound inserts
required. Maximum size is 390mm deep x 285mm wide.
Inserts which fall below the above loose insert specification bound-in inserts are the preferred
Card and envelope inserts
option. Small bound inserts still present issues winding the host product onto disk and consultation
Cards and envelope inserts should be stacked flat in cartons with no turns. Packing should with publishing management is required prior to approval. Bound insert specifications and
be used to fill gaps in rows. The weight of the carton should not exceed 15kg. The cartons guidelines will need to be coordinated with the commercial printer supplying the host product.
should then be palletised and strapped as per palletising illustration.
Inserting conditions
Maximum insert thickness
Whilst the specification table allows for some landscape shaped inserts it is preferred that the spine
The normal acceptable size (pagination) is 48 pages. Acceptance of inserts above this size is the longest edge. Some high gloss inserts are difficult to insert and may require approval prior to
will require consultation with the Publishing Manager. insertion. Maximum size inserts (390mm x 285mm) run the risk of damage during the inserting and
Use of unsuitable products packaging processes.
A product which has been delivered after deadline or does not meet the required Inserts below the winding capabilities (smaller than A4) will require direct (hopper) feeding into
specifications may not be inserted. Faulty products will be referred to clients for clearance the publication and a surcharge may be applied to cover additional processing costs. No guarantee
prior to inserting. is given for full coverage of these inserts in the distribution areas.
The Australian Rate Card FY19/20
18Newspaper inserts
The Australian Rate Card FY19/20
19Newspaper inserts
• Packaging • Outside edges should be vertically even and the inserts should be Inserts delivery address
• Full packaging and delivery instructions must be stacked so that they do not protrude beyond the limits of the pallet. Adelaide: Publishing Manager, Advertiser Newspaper Limited
supplied to the commercial printer. Please provide • The pallets should be strapped four ways as per the following
printer’s name, address and phone number to your News Mile End Print Centre, 200 Railway Terrace, Mile End SA 5031
illustration.
Corp representative. T: (08) 8206 3224
• The pallet should be wrapped in plastic with cardboard corner
• Inserts are to be turned so that the minimum turned protection and shrink wrapped for further protection.
height is 100mm (as per illustration). Spine of the insert Brisbane: Publishing Manager, Queensland Newspapers
to be packed all the one way within a bundle or turn. • The Publisher reserves the right to refuse inserts which have been
damaged in the process of printing, packaging and transportation. Cnr Creek & Lytton Roads, Murrarie QLD 4172
• Bundles must contain a maximum of one turn with a
maximum bundle weight of 10kg. T: (07) 3666 7520
• Bundles may be strapped from top to bottom, single tie Deliveries
only (the wider the strapping the better). The tension of All deliveries must be accompanied by a delivery docket which must Melbourne: Publishing Manager, Herald & Weekly Times
the strapping should not in any way damage the bundle. indicate the following details:
Westgate Park, 127 Todd Road, Port Melbourne VIC 3207
• Boxes or cartons for packing should only be used at • The name of insert and key number or code if available.
publishing managers request if neat bundles can not be T: (03) 9292 3444
• The total number of pallets for delivery.
achieved. If packed in cartons inserts should be stacked
• The total amount of copies on each pallet.
flat with no turns. The weight of the carton should not Perth: Publishing Supervisor, Seven West Media. West
exceed 15kg. • The number of pallets on each vehicle.
Australian Newspapers. 54 Hasler Road, Osborne Park WA 6017
• Pallets should be Australian standard size 1165mm x • When more than one delivery is used the last docket is to be
1165mm and in good condition, without loose or broken marked ‘final’.
timbers. CHEP pallets are not to be used and will result A product which has been delivered after deadline or does not meet the Sydney: Publishing Manager, Cnr 2 Muir Road & Hume
in stock being rejected.‘ required specifications may not be inserted. Faulty products will be Highway Chullora NSW 2190
• Maximum height of pallet to be 1200mm including referred to client prior to inserting. T: (02) 9288 1704
pallet runners and the maximum weight not to exceed
1000kg. The pallets must have shown on at least two sides, the following
• If the pallet does not have a solid smooth base, a piece Tasmania: Publishing Manager, 31 Innovation Drive
information:
of wood or a substantial piece of cardboard should be Dowsing Point TAS 7010.
placed over the pallet before stacking. 1. Clients name
T: (02) 6230 0790
• The use of a sturdy piece of cardboard at even intervals 2. The name and address of the company and the publication
throughout the stack will help keep the inserts flat, and concerned.
avoid shifting during transportation. Gaps between 3. The publication issue, insertion date or other details for further Townsville: Publishing Manager, N.Q. Newspaper Company Ltd
bundles on the pallet should be kept to a minimum. identification. 623-243 Flinders Street, Townsville QLD 4810.
• A solid piece of wood, the same dimensions as the base 4. The estimated weight of the pallet. T: (07) 4722 4705
of the pallet, should be placed on top of the stacked 5. Total supplied quantity
bundles to prevent strap damage. 6. Individual pallet quantity
• Inserts are to be stacked squarely on pallets with Darwin: Publishing Manager, NT News Loading Dock,
7. Total number of pallets in consignment
cardboard corners and shrink wrapped. 1 Printers Place, Darwin NT 0800.
T: (08) 8944 9782
The Australian Rate Card FY19/20
20Newspaper inserted magazines
• Newspaper inserted magazines can combine the best of
both worlds, a high gloss quality environment for
advertisements with the reach of being inserted inside a
newspaper.
• The Weekend Australian Magazine – inserted weekly
into The Weekend Australian, it reaches our quality
audience with a mixture of in-depth articles and reader
favourites.
• WISH Magazine – inserted monthly into The Australian
on the first Friday of the month, Wish reaches an audience
interested in luxury and the best. Circulation 83,836
• The Deal – inserted monthly into The Australian on the
third Friday of the month, The Deal is our business
magazine with in depth articles on current issues and
movers and shakers.
• Mansion Australia – with nine issues inserted into The
Weekend Australian in 2017, this title is about opening
the doors to Australia’s most prestigious properties.
The Australian Rate Card FY19/20
21Effective 1 July 2019
The Weekend Australian Magazine
Rates, deadline
Booking deadline:
12 days prior to publication date.
Material deadline:
11 days prior to publication date.
Cancellation deadline:
26 days prior to publication date.
Position loadings
Page/ position Loading
Inside front cover spread 30%
2nd inside front cover spread 20%
Opposite contents page 15% Rates are GST Exclusive
Ad size (name) Casual rate
Front half right hand page 15%
$55,648.00
Cancellation after deadline may incur cost/ will be
Outside back cover 30% Double Page Spread
charged accordingly
10% Full Page $28,534.00
Right hand page Each Creative Opportunity/shape incurs their own
Opposite regular Columnist 15% Half Page $17,128.00
booking, creative and cancellation deadlines. Please
Centre Spread 20% Third Page $12,855.00 contact your Advertising Representative to confirm
Inside back cover 15% State Page (Full Page) $8,640.00 these dates at time of booking.
The Australian Rate Card FY19/20
22The Weekend Australian Magazine
Specifications
Page specifications
Trim Size Depth x Width Bleed Size Depth x Width Type Area Depth x Width Please note, currently we cannot
Page Dimensions support the following:
(mm) (mm) (mm)
Double Page Spread 275 x 460 285 x470 255 x 440 Adobe Illustrator 10+ elements
Full Page 275 x 230 285 x 240 255 x210 Macromedia Freehand 10+ elements
1/2 Page horizontal double page Adobe Photoshop 6+ colour management
135 x 460 145 x 470 115 x 440
spread
Adobe Acrobat 5.0+ level 1.4+
1/2 Page horizontal 135 x 230 145 x 240 115 x 210
PDF/Postscript level 3 construct.
1/2 Page vertical 275 x 113 285 x 123 255 x 93
Indesign non-flattened pdfs
1/3 Page horizontal 88 x 230 98 x 240 68 x 210
Unsupported smooth shade patterns in pdf
1/3 Page horizontal double page
88 x 460 98 x470 68 x 440 PDFs generated from within an
spread
1/3 Page vertical 275 x 73 285 x83 255 x 53 application (e.g Adobe Indesign,
Electronic ad delivery Illustrator) must comply with our
specifications. Postscripting the file to
Quickcut www.quickcut.com.au | Contact (02) 9938 7500
Acrobat Distiller with the News Corp job
Websend www.globalmediamovers.com.au | Contact (03) 9642 2046 options loaded is the preferred method.
Material PDF Format The PDF viewing file is not colour
Max. file size: 10 megabytes managed so therefore colour variations
specifications will occur when printing.
Compatibility: Acrobat 4.0
Version: PDF 1.3 If there are any other queries regarding
Fonts: All fonts must be embedded material specifications, please call 1300
Images: 266dpi 557 418.
Alterations will not be made to ads received via Electronic Delivery.
The Australian Rate Card FY19/20
23The Weekend Australian Magazine
Inserts
Insert specifications
• All inserts must conform with the maximum and minimum sizes shown Insert deadline
below and the substance weight (gsm) should increase as the insert size
increases. Please confirm all details before printing with your Booking deadline: 16 working days prior to publication date.
Advertising Manager as mentioned at the bottom of the page. Delivery deadline: 10 working days prior to publication date.
• Insert sizes Cancellation deadline: 16 working days prior to publication date.
• Minimum Size: 150mm x 105mm
• Maximum Size: 245mm x 210mm
• Minimum Weight (1-2 pages): 150gsm Delivery address:
• Maximum Weight (1-2 pages): 200gsm Hannanprint NSW
• Minimum Weight (4-6 pages): 80gsm Attention: Insert Manager
• 16 Page: by approval Hannanprint Receiving Dock
• All measurements are spine by width.
Door 5, 23 Scrivener Street,
• Note: Minimum turn size is 50. Four and eight page tabloid products
Warwick Farm NSW, 2170
must be quarter folded. Prior to acceptance, all other tabloid products
must be inspected to determine whether a quarter fold is required. +61 (0)2 9353 0000
• Unusual inserts
• Any card, envelope, perforated insert or any insert material of an unusual Please indicate the name of advertiser, quantity, insert date and
nature or design must be viewed by our Inserts Manager publication insert is for.
• prior to acceptance. For testing of unusual or unspecified products a
minimum of 1,000 samples will be required.
Note: Any Inserts outside the above specifications are by
• Maximum insert thickness
consultation only, and may not be acceptable.
• The normal acceptable size (pagination) is 16 pages. Acceptance of
inserts above this size will require consultation with the Category
Manager on +61 (0)2 9074 6481. Weight limitations may apply.
The Australian Rate Card FY19/20
24WISH Magazine, rates and deadlines
Position loadings
Page/ position Loading
Ad size (name) Casual rate
Inside Front Cover Spread 40%
Double Page Spread $25,475.00
Outside Back Cover 40%
Full Page $13,369.00
2nd Inside Front Cover Spread 30%
Deadlines 3rd, 4th Inside Front Cover Spread 20%
Edition Publication Date Booking deadline Material deadline Centre Spread 25%
WISH April 2019 5th April 2019 8th March 2019 18th March 2019 Opposite Contents 25%
WISH May 2019 3rd May 2019 12th April 2019 22nd April 2019
WISH June 2019 7th June 2019 10th May 2019 20th May 2019 Inside Back Cover 15%
WISH July 2019 5th July 2019 7th June 2019 17th June 2019 Front Half Right Hand Page 20%
WISH August 2019 2nd August 2019 17th June 2019 15th July 2019
Front Half 10%
WISH September 2019 6th September 2019 9th August 2019 19th August 2019
WISH Chinese Language edition 27th September 2019 30th August 2019 9th September 2019 Right Hand Page 10%
WISH October 4th October 2019 6th September 2019 16th September 2019 Opposite Regular Columnist 15%
WISH November 1st November 2019 4th October 2019 14th October 2019 Rates are GST Exclusive. Cancellation after deadline
WISH Watches & Jewellery edition 8th November 2019 11th October 2019 21st October 2019 may incur cost/ will be charged accordingly
Each Creative Opportunity/shape incurs their own
WISH December 6th December 2019 8th November 2019 18th November 2019 booking, creative and cancellation deadlines. Please
contact your Advertising Representative to confirm these
dates at time of booking.
Anniversary booking deadlines apply for previous
advertisers, please contact your Advertising
Representative if these apply.
The Australian Rate Card FY19/20
25WISH Magazine, Specifications
Page specifications
Page Dimensions Trim Size Depth x Width (mm) Bleed Size Depth x Width (mm) Type Area Depth x Width (mm)
Full page 330 x 270 340 x 280 310 x 250
Note: Bleed is 5mm. Type area parameters are 10mm from both head and foot (depth) and 15mm from both spine and foredge (width). The exceptions are in broken space instances where 10mm applies to horizontal ads
from foot trim only and for the vertical ads 10mm applies for the spine and foredge. Production can supply diagrams on request.
Image preparation and tone density
• File delivery and proofing requirements
Printed heat set web offset in four process colours at 150 lines per inch. Images
• Digital ad material will only be accepted in PDFv1.4 format via the should be 300dpi and all linework 1200dpi. Ink coverage total sum density must
Quickcut delivery system. This ensures files are created using the
not exceed 320%. Dot gain compensation of 20% should be built into image
guidelines set out by the 3DAPv3 committee, now the industry
separations. When using solid black backgrounds a 40%-50% Cyan stipple is
standard for digital file production. All digital ad files must be
recommended, do not use registration or a 4 colour black to reinforce solid black
accompanied by their individual booking number when being sent via
print result. Reversed out type should be no less than 8pt and fine serifs should
Quickcut.
be avoided.
• A digital proof must be supplied for all ad material to ensure the
accuracy of content and reproduction of your ad. News Corp will only Quality control
take responsibility for accurate colour reproduction when a 3DAPv3
News Corp is committed to producing magazines of the highest calibre.
certified contract proof is supplied.
Our expert team will ensure that your ad is reproduced as intended. It is your
• Please send hard copy digital proofs to: responsibility to supply material according to these guidelines and formats.
• PreMedia Production Wish Magazine, Level 2, 61-81 Kippax Street, Every ad received will be flight checked by our production team, colour checked
Surry Hills, NSW, 2010, Australia. by our pre-press team and proofed. If we think the supplied ad will not
reproduce to expectations of the supplied client proof, the client will be notified.
• Layout considerations
• Only headlines and baselines of very large type should be run across Contact us
the gutter of a double page spread. Important live images and product For more information or advice on specifications and file delivery,
shots should always clear the spine. Where possible type should be please call Mark Soulie on 02 9288 3735
kept within the bounds of the type area parameters of the magazines.
Very small type, keylines of no less than 0.25pt and small design Quickcut digital ad delivery system
elements should be reproduced in one ink colour only to avoid
Phone: 02 9949 0500
registration problems.
www.quickcut.com.au
The Australian Rate Card FY19/20
26The Deal, Rates & deadlines
Position loadings
Page/ position Loading
Ad size (name) Casual rate
Inside Front Cover Spread 30%
Double Page Spread $20,678.00
Full Page $10,853.00 2nd Inside Front Cover Spread 20%
Half Page $5,970.00 Opposite Contents 15%
Large Strip $3,760.00
Third Page vertical $3,649.00 Front Half Right Hand Page 15%
Outside Back Cover 30%
Right Hand Page 10%
Edition Publication Date Booking deadline Material deadline
Other Specified Positions 15%
The Deal April 2019 19th April 2019 1st April 2019 5th April 2019
The Deal May 2019 17th May 2019 29th April 2019 3rd May 2019 Opposite Regular Columnist 15%
The Deal June 2019 21st June 2019 3rd June 2019 7th June 2019 Centre Spread 20%
The Deal July 2019 19th July 2019 1st July 2019 5th July 2019
Inside Back Cover 15%
The Deal August 2019 16th August 2019 29th July 2019 2nd August 2019
Rates are GST Exclusive. Cancellation after deadline
The Deal September 2019 20th September 2019 2nd September 2019 6th September 2019 may incur cost/ will be charged accordingly
The Deal October 2019 18th October 2019 1st October 2019 4th October 2019 Each Creative Opportunity/shape incurs their own
booking, creative and cancellation deadlines. Please
The Deal November 2019 15th November 2019 28th October 2019 1st November 2019 contact your Advertising Representative to confirm
these dates at time of booking.
Anniversary booking deadlines apply for previous
advertisers, please contact your Advertising
Representative if these apply.
The Australian Rate Card FY19/20
27The Deal, Specifications
Page specifications
Page Dimensions Trim Size Depth x Width (mm) Bleed Size Depth x Width (mm) Type Area Depth x Width (mm)
Double Page Spread 350 x 550 360 x 561 337 x 534
Full Page 350 x 278 360 x 289 337 x262
1/2 Page Horizontal 180 x 278 190 x 289 167 x 262
1/2 Page Vertical 350 x 145 360 x 156 337 x 129
Third Page Vertical 350 x 101 360 x 112 337 x 85
Large Strip 123 x 278 133 x 289 110 x 262
Layout considerations File delivery and proofing requirements Quality control
Only headlines and baselines of very large Digital ad material will be accepted only in PDFv 1.4 News Corp is committed to producing
type should be run across the gutter of a format via the Quickcut delivery system or Websend. magazines of the highest calibre. Our
double page spread. Important live images This ensures files are created using the guidelines set expert team will ensure that your ad is
and product shots should always clear the out by the 3DAPv2 committee, now the industry reproduced as intended. It is your
spine. Where possible type should be kept standard for digital file production. A digital proof responsibility to supply material according
within the bounds of the type area must be supplied for all ad material to ensure the to these guidelines and formats. Every ad
parameters of the magazines. Very small accuracy of content and reproduction of your ad. received will be flight-checked by our
type, key lines of no less than 0.25pt and News Corp will take responsibility for accurate production team, colour-checked by our
small design elements should be reproduced colour reproduction only when a 3DAPv3certified pre-press team and proofed. If we think the
in one ink colour only to avoid registration contract proof is supplied. supplied ad will not reproduce to
problems. expectations of the supplied client proof,
the client will be notified.
Contacts
For more information or advice on specifications and file delivery, please contact Media Support on 1300 557 418
Quickcut Digital Ad Delivery System – 1300 768 988 – www.quickcut.com.au | send – 1300 79 89 49 – www.send.com.au
The Australian Rate Card FY19/20
28Mansion Australia, Rates & deadlines
Ad size (name) Casual rate
Full Page $12,000.00
Deadlines
Edition Publication Date Booking deadline Material deadline
Mansion Magazine April 2019 13th April 2019 1st April 2019 5th April 2019
Mansion Magazine May 2019 11th May 2019 29th April 2019 3rd May 2019
Mansion Magazine June 2019 8th June 2019 27th May 2019 1st June 2019
Mansion Magazine August 2019 10th August 2019 29th July 2019 2nd August 2019
Mansion Magazine September 2019 14th September 2019 2nd August 2019 6th August 2019
Mansion Magazine October 2019 12th October 2019 30th October 2019 4th October 2019
Mansion Magazine November 2019 9th November 2019 28th October 2019 1st November 2019
Rates are GST Exclusive. Cancellation after deadline may incur cost/ will be charged accordingly
Each Creative Opportunity/shape incurs their own booking, creative and cancellation deadlines.
Please contact your Advertising Representative to confirm these dates at time of booking.
The Australian Rate Card FY19/20
29Mansion Australia, Specifications
Page specifications
Page Dimensions Type Size Depth x Width (mm) Trim Size Depth x Width (mm) Bleed Area Depth x Width (mm)
Double Page Spread 293 x 534 310 x 550 320 x 561
Full Page 293 x 262 310 x 278 320 x 289
1/2 Page Horizontal 144 x 262 161 x 278 171 x 289
• PDF’s Spreads Bleed setup
• Supplied material must be Press Ready, PDF Leave 5mm text free either side of centre. Ensure that all text and non bleed images (logos, etc) are
version 1.4 contained within the Live Type area to ensure that they
• All PDFs must be CMYK, supplied to the Ad Delivery don’t get cut off when the page is trimmed or
correct dimensions, no printers marks. All files advertisement is sitting under editorial or another
Press-ready ads can be delivered via Adstream &
must be supplied before deadline. advertisement.
Adsend. All delivered ads require correct ad number
• Alterations will not be made to supplied PDFs.
• Replacement material must be supplied.
Eproof Live Type Margins
Eproof is a free online service offered to all advertisers, left - 8mm top - 8.5mm
• Photoshop setup - CMYK (Gloss) allowing more control and flexibility when submitting,
• • Resolution - 266dpi right - 8mm bottom - 8.5mm
proofing and approving advertisements.
• • Ink Weight - 290% Telephone 1300 557 418 (option 1)
• • Separation Type - UCR Bleed
• • Black Ink Limit - 90% (recommended) Additional enquiries left - 5.5mm top - 5mm
• • Dot Gain - 20% Contact Media Support on 1300 557 418 (option 1). right - 5.5mm bottom - 5mm
• • Highlight set at a minimum of 3%
Specifications enquiries Please Note: Any Bleed ad that is not full width or
• Fonts Contact Quality Control on 1300 557 418 (option 2) or full height, ad will cut of at Live Type area where it
• All fonts must be embedded. 10pt minimum email qcsupport@newsltd.com.au
reverse type, sans serif. Colour type 10pt butts up against Editorial.
minimum. Bleed is not applicable for all sizes for some products.
Please consult your News Corp Sales Representative.
The Australian Rate Card FY19/20
30Digital
The Australian desktop and mobile sites offers our audience the best of breaking news,
in-depth analysis and content from our printed products, The Times (London), Wall
Street Journal and the wider News Corp Australia group including content from Fox
Sports.
While our tablet and mobile apps allow our audience to easily receive the same
experience of reading the newspaper in the format of their choosing.
Our digital subscribers, now numbering more than 85,000, are an even more affluent
audience and are dedicated, spending over 120 minutes a week on our platforms.
Average daily unique browsers (March 2019)
Desktop Browsers: 136,304
Mobile browsers: 102,923
Source. Adobe Analytics March 2019
Daily Edition app: 46,028
For a full list of products and rates for The Australian, please
contact your digital advertising representative to discuss
opportunities.
The Australian Rate Card FY19/20
31Digital, Specifications
• To obtain the current specifications for digital
advertising with News Corp Australia, please
visit
http://www.newscorpaustralia.com/ad-specs
Please note:
• Not all options listed at the above web address
are available on The Australian suite of digital
products or across all pages within The
Australian, please confirm with your
advertising representative at the time of
booking on what is and is not available
The Australian Rate Card FY19/20
32Digital, Deadlines
Ad submission guidelines
Please note the following creative and campaign setup/turn-around times, commencing from receipt of all required and correct creative materials.
Failure to provide creative within these deadlines may result in delays in campaign commencement.
Creative Type Description Setup / Turn-around Time
Standard creatives Site-served image, non-rich media 3rd party redirects 2 full working days
Large volumes (eight or more) of standard creatives,
Complex creatives 3 full working days
3rd party rich media expanding/polite redirects
Billboards, crawlers, sidekicks, OTPs, in-stream video, all News Australia Rich Media,
Advanced creatives 5 full working days
solus emails etc
7 full working days (templated ads), 10 full working
Mobile and tablet creatives HTML5 ads for mobile/tablet app and mobile sites
days (custom)
Custom integration Advertorials, bespoke content integration, half-page minisites Avaliable on application
Ad serving guidelines & creative acceptance policies
All 3rd party redirects must be live when submitted, to enable thorough The Australian reserves the right to remove any creative from rotation that
testing before creatives go live. All 3rd party ad serving charges are the does not meet our specifications, contravenes any of these guidelines or
responsibility of the advertiser or agency. adversely affects the rendering of our site, other ad placements or user
The Australian reserves the right to remove from rotation or request the experience.
removal/revision of any creative that is deemed unsuitable for the users of The setting of 3rd or 4th party cookies on News Corp sites for re-targeting
our sites. or any other user tracking purposes is not permitted without prior approval
Cancellation after deadline may incur cost/ will be charged accordingly from The Australian. Creatives featuring unauthorised connections to
The Australian may at its absolute discretion refuse to publish any external servers for the purposes of user tracking will be removed from
advertisement without giving any reason. In case of refusal, no charge to rotation. Creatives can be returned to rotation once unauthorised
the advertiser shall be incurred. connections have been removed.
The Australian Rate Card FY19/20
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