The Artist Within - Christine Cassano
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D E S E R T SPRING/ SUMMER 2021 > THE OFFICIAL PUBLICATION OF THE ARIZONA NORTH CHAPTER OF ASID > The Artist Within
Cover art: CONTENTS SPR/SUM 2021 Feature The Artist Within .......................18 "Resonance" by featured artist, Christine Cassano. PRESIDENT’S LETTER ............................................................ 2 I N E V E RY I S S U E CHAPTER NEWS .....................................................................4 MEDIA PARTNER NEWS ........................................................12 INDUSTRY PARTNER NEWS ...............................................14 STUDENT NEWS ..................................................................24 SPONSOR DIRECTORY ........................................................26 Are you getting the most Your Design Resource out of • Custom Order Upholstery • Leading Manufacturer of Solid Wood Bedroom & Dining Room Furniture • Featuring Premium Accessories, Lamps & Rug Vendors your • Sales Assistance & Support membership? To find out exactly what MEMBERSHIP BENEFITS include go to our website: www.azn.asid.org A Sof we are here for all your shopping needs.... K ABOUT OUR by phone DESIGN SERVICES! online in person Chandler • East Mesa • Glendale • Goodyear • Scottsdale • Tucson • Prescott Valley official 602-426-5292 www.lazboy.com furniture provider SPR/ SU M 2 0 2 1 D E SE RT DE SIG N 1
FROM THE PRESIDENT ☛ Join The Fun! CALENDAR Staying Positive SPR/SUM 2021 I t’s been a challenging year, yet we are staying positive through the pandemic, blessed that the design JUNE community is staying busy and thriving. Grateful for our abundances, our sponsors, our industry partners, and your Wednesday, June 23rd continued support. 0.1 CEU and Chapter Meeting As we look ahead, industry experts shared future insights on how the pandemic Solstice Stone has illuminated the need for trust in data, people and physical spaces. As interior 5:30-7:30pm designers we serve as essential advisors, not only to respond to COVID-19, but more so to lead and activate health, safety, and welfare for all. As we move forward, let’s challenge ourselves to design with purpose, take JULY action for positive change, embody the role of trusted advocates for people in Thursday, July 15th the built environment – and inspire others to participate in the movement to Collaborative and actualize excellence. Grand Opening Meeting As creatives, let’s color outside the lines, break out of old patterns in order to Central Arizona Supply Reserve see things in a new way. Sometimes we constrain our creativity when we box 5:30-7:30pm ourselves in. When we do this, we fail to see solutions outside of the status quo. If AUGUST you have boxed yourself in... simply get rid of the box. • Let your mind be free to think what the human eye can comprehend. Wednesday, August 4th • The more you stay creative, experiment and dream, the more you can explore Virtual Roundtable 5:30-6pm the beauty in life. Friday, August 13th • Your greatest work of art will reflect all that is meaningful to you! Virtual Drive Thru 8-8:30am • Let your life be a work of your heart. Saturday, August 21st Thanks to the poets, painters, writers, musicians and other artists as they are all The Design Excellence teachers and also healers of souls. They heal, nourish, alleviate soul's pains in a way no one else can do, and of course, they're not doing it alone. Their part is truly Awards Gala important, so treasure creative gems who share their gifts with generosity and love, Renaissance Phoenix Downtown 5-9pm linking us to our own one of a kindness. I hope to see you all at the Gala, Saturday, August 21, 2021. SEPTEMBER With deep gratitude, Thursday, September 9th Paddy ASID Student & Emerging Professional Kick-Off PADDY RASMUSSEN, Allied ASID OCTOBER Arizona North Chapter President Saturday, October 23rd ASID Student Charette 2 D E S E RT D ES I G N S P R / S U M 2021
D E S E R T 2020 – 2021 BOARD OF DIRECTORS ASID ARIZONA NORTH CHAPTER PO Box 36795 Phoenix AZ 85067 Originally from Virginia, Paddy has lived in Phoenix since President high school. She earned her Bachelor of Arts degree in 602.569.8916 PADDY RASMUSSEN Interior Design from The Art Institute. In 2016, Paddy Info@azn.asid.org founded New Beginnings, a company that helps people Allied ASID www.azn.asid.org president@azn.asid.org move forward after loss. C O M M U N I C AT I O N S D I R E C T O R JANET JACKSON, Allied ASID Membership Director CHRISTINE RHODES President-elect Industry Partner Rep, Editorial Staff JENNIFER BIFFER Facings of America ASID membership@azn.asid.org EDITOR PAIGE LEWIS, Allied ASID Founder and President of Duneier Design, Originally from southern California, Christine Jennifer has designed homes primarily in moved to Arizona while still a child. She A S S I S TA N T E D I T O R New York and Scottsdale but also as far studied marketing at Phoenix College and reaching as Cairo, Egypt. Jennifer graduated joined ASID as an industry partner rep in CHRISTINA DICKINSON, ASID from the New York School of Interior Design, 2015. Christine is the Communications earned her NCIDQ certification, and is a Coordinator for Facings of America. PROOFREADERS professional member of ASID. JEWELL BLAIR, Allied ASID BRENDA EMRICH, Industry Partner Rep MIRANDA GWILLIAM, Industry Partner Rep Professional Development Director Finance Director TERI SMITHERS JANET JACKSON, Allied ASID SUJAYA REDDY, ASID CINDY LEWTON, ASID Allied ASID professionaldevelopment@azn.asid.org finance@azn.asid.org DEB RITCHIE, Administrator Teri is the lead designer and owner of TLS Sujaya worked in the information technology Interior Design. Her goal is to design spaces F. CHRISTOPHER WEST, Allied ASID field prior to earning her degree in interior that are functional, sustainable, aesthetically design at Mesa Community College. After beautiful and true to her design values. Teri working as an assistant designer for Pulte loves to travel with her husband and family, ADVERTISING SALES Homes, she began her own business working create with molten glass, and make unique RICK EMRICH, Marketing Rep for on remodeling projects. pieces of jewelry. ASID Arizona North Chapter 602.540.9281 Follow Us On Communications Director JANET JACKSON Student Representative to the Board Allied ASID MARWAH ASAD janet@azredo.com Student ASID Desert Design Magazine is published by the Arizona North studentrep@azn.asid.org Chapter of the American Society of Interior Designers Janet has worked in the construction and Marwah is an amazing student. She has (ASID). Editorial content and the Desert Design Magazine design industries for over thirty years. title are controlled and owned by the Arizona North Chapter degrees in computer science, architectural She has held management positions with of ASID. Reproduction of this publication in whole or in part, technology and interior design. She is now a prestigious homebuilders in the Valley. in any form, is strictly prohibited without the written junior in the NAU Interior Design BS program. She has degrees in accounting and interior permission of the Arizona North Chapter of ASID. The Marwah also works as a Design Consultant at Arizona North Chapter of ASID assumes no responsibility design and holds a CPA license with the Facings of America. for the validity of advertisers’ claims or statements made in state of Arizona. Currently, she is Director of published items. Operations for Alliance Contracting. Do Submission information Director at Large & Miss n’t for next Industry Partner Liaison T Date his Desert Design issue KRISTIN BATSCHE ! Industry Partner Rep, Dal-Tile at-large@azn.asid.org Submit Date: Sept 15, 2021 Kristin has been in the tile business since Submit to: 2000. She is excited to be joining Daltile and communications@azn.asid.org thrilled to be a part of ASID and help connect industry partners with the design community. Topic: Design Excellence Awards Kristin loves time with her daughter and to fish and kayak. SPR/ SU M 2 0 2 1 DE SE RT DE SIG N 3
CHAPTER NEWS ☛ Do you have NEWS to share? NCIDQ Study Group P L E A S E E M A I L TO NCIDQ Study DESIGN EXCELLENCE AWARDS GALA info@azn.asid.org DRESSED TO Group Update Members in THE NINES the News O ver 40 ASID members Saturday, August 21, 2021 5:00 - 8:00 PM across the US attended the Renaissance Phoenix Arizona North Chapter • Thoma-Holec Design’s Downtown study group this past spring! ASID beautiful community, The Allied members from Texas, Florida, Colonnade in Surprise, AZ, Indiana, Nevada, and Connecticut received the Gold Award for joined members of both the North Best Assisted Living or Special and South Arizona Chapters via Needs Community from the Zoom as we poured through 100's National Association of Home of pages of material. Builders (NAHB) 55+ Housing The Spring 2021 exam marked Industry Council! the first exam with expanded code questions. As scoring was not instantaneous this session, please let us know if you sat, how you did, and what you thought. Linara Collection We are looking for guest speakers to talk about their expertise: acoustics, lighting, building MAKE regulations and codes, mechanical and electrical, project management, THE MOST contracts, to name a few of the competencies tested. If you know it, OF HOME we need it! The next study group will commence in July. Please contact info@azn.asid.org to preregister and/or share your knowledge. Congratulations to Christina ©2021 Ferguson Enterprises LLC 0421 2683941 Dickinson, ASID, Susan Solliday, ASID, and Amy Wenger, ASID, for achieving professional status this year by passing all three portions of the exam, and Laura Pask, Allied ASID for passing IDFX and IDPX!" YOUR LOCAL SHOWROOMS: EAST VALLEY | SCOTTSDALE | TUCSON Shop online or schedule a personalized appointment from the comfort of your home today at fergusonshowrooms.com. 4 D E S E RT D ES I G N S P R / S U M 2021
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CHAPTER NEWS T he past year has been incredibly challenging for everyone. As we move into 2021, we are facing similar challenges but, as one of the most active ASID chapters in the nation, we are finding ways to make it work. And make it work, we are!! We are continuing the Industry Partner Drive Thru Series until our membership feels more comfortable being in a group setting at chapter meetings. These Zoom presentations give us the opportunity to learn about our industry partners and their businesses from the comfort of our home or office. Join us as we present local and national guest speakers. Look for information about upcoming presentations in The Buzz! MAR Underfoot A big thank you to Gary and Shelly Lester, Deanna Miekle and Stan Upitor! They were amazing hosts of our March DriveThru event. Shelly began by walking us through their huge showroom filled with everything you could imagine (or can’t even imagine!) for flooring and wall coverings. Shelly introduced us to Garrett Leather, a family-owned company in Buffalo, NY. They import fine Italian leathers, many of which are available with short lead times and great pricing.You can select full and half hides for your projects. Their newest creation is "Nurtured by Nature" great for wall panels, headboards, etc. They offer leather welting and wovens and leather bindings for rugs which can be fabricated for any rug in Underfoot’s onsite workroom. Pressed leathers are also available. Amazing! Underfoot offers the largest selection of wool carpet in the southwest. They have an infinite array of broadloom carpet and rug options in all styles, colors, materials and budgets. They have 10,000-15,000 samples on site! See a broadloom option that you really want to have as a rug? Gary can make that happen. Underfoot has many outdoor options as well. Wide widths are available for large projects. They have woven vinyls that are great for residential gyms and other uses. Their natural grasses and hair-on-hide options are customizable. If you can dream it, they can make it happen! Deanna discussed area rugs and their wide range of size availability. They are easy to view and arranged by color and style. There are many wools, synthetics and natural products available.You can easily add borders to your selections, backings and customized pads. Most of the rug options are in stock with short lead times. Underfoot’s workroom provides an array of services to make creative designs and full customization so easy! Stan discussed Underfoot’s hard surface products. They have a tremendous display of engineered wood flooring-over 2000 samples. Underfoot works with a local company to provide herringbone or chevron patterns for manufacturers who don’t offer those options. Their porcelain tile and natural stone options are incredible. Large format selections are available. There are metal, wood and mirror details that can be added to any design. Other materials include cork, rubber flooring for gyms, waterproof vinyls, bamboo, etc. They have many companies who offer fully customizable sizes and colors for tile. Their wood-look plank tile selection is huge. They offer mosaic tile for backsplashes, pool tile and laser cut tile that is gorgeous! Check out Underfoot! Gary, Shelly, Deanna and Stan are knowledgeable, professional and so great to work with. 6 D E S E RT D ES I G N S P R / S U M 2021
AT BRIZO.COM COLLECTION The Kintsu™ Bath Collection honors the rich heritage of wabi- sabi design with an exquisite motif FULL of broken geometries. THE SIMPLE, EXPLORE yet I N T R I C A T E . B R O K E N , yet P E R F E C T. APR Arizona Fireplaces J. CARRO Marketing Ideals Company O n Friday April 9th in partnership with Arizona North Chapter of ASID, Arizona Fireplaces had the pleasure of hosting the March DriveThru event featuring Ross Morrison,VP-Marketing of Stellar Hearth Products, an industry leader in creativity, advanced technology and one of the most extensive lines of luxury fireplaces available for both indoor and outdoor hearth projects. Whether you are adding a grand single-sided fireplace to your room or using a multi-sided fireplace as a room divider to help break up an open concept layout, clients choose from seven different design configurations to identify the perfect fireplace for any living space. Beautiful fires demand to be seen and Stellar’s Galaxy Series provides taller viewing areas and more BTU’s of flame than any other in its class. If Stellar Hearth Products is known for its innovation and design, Ross Morrison undoubtedly is the visionary behind the operation. Hailing from Minneapolis, MN, Ross’ sales career in the fireplace industry began in 1990. His in-depth knowledge, experience and creative mind took him straight to marketing with a position shift to Marketing & Product Development for a competing brand. He served as CMO for eight years before conceptualizing the Stellar Hearth brand in 2009, developing a presence in the gas fireplace market and serving a premium, affluent clientele. continued on page 12 SPR/ SU M 2 0 2 1 D E SE RT DE SIG N 7
CHAPTER NEWS Roundtable The Power of Staying Connected Throughout the winter and into spring, the Arizona North Chapter hosted a monthly Roundtable Discussion over Zoom. These roundtables are traditionally part of our monthly chapter meetings but have been hosted separately over Zoom while we haven’t been able to be together in person. > FEBRUARY ROUNDTABLE DEDE RADFORD, Allied ASID F or our February event, Dede Radford, Allied ASID shared her vast knowledge of color with us. Dede just recently retired after a long career working in the world of paint. Here are some of the highlights of what we learned in Dede’s discussion: • As designers are always using color, understanding tones and tints is a vital component of selecting the right color for a project. There are so many undertones of color especially with grays and yellows and understanding these is an important skill to develop. • Paint is tinted using the RGB color space or RGB color system, this system constructs all the colors from the combination of the Red, Green and Blue colors. Using this system there are 16,777,216 possible colors! It’s no wonder selecting the perfect one is so hard. Luckily, professional paint tinters can mathematically match colors from fabric samples or other swatches. For an easy resource check out https://www.easyrgb.com/en/ where you can match, compare or convert color data. Dede also explained that there is a science to shadows and sunlight and how it affects color in the space, be it morning, noon or night. Understanding how a color looks in a space in all kinds of light can help avoid making a mistake when selecting a paint color and having to repaint. The one aspect of paint that many designers fail to take into account is light reflective value and yet it is one of the most important things to reference. There are many CEU’s on the subject available in the ASID Academy. > MARCH ROUNDTABLE Sherry Hauser, ASID Past President, Arizona North Chapter F irst of all, we would like to thank, Sherry Hauser, ASID for volunteering to help us as the Committee Chair for the Roundtable events. She has been lining up Past Presidents to share their expertise. Sherry herself hosted the Roundtable in March where she discussed client development. A few tips she shared about building clientele are being involved in your community, perfecting a style or focusing on a geographic area. She recommended that you can build exposure by being at your children’s events, generally getting out and meeting people and old-fashioned networking. Some designers also specialize in a certain style of design and sell their services focusing on that expertise. And of course, it can be helpful to stay focused in a certain area of the valley in order to build a concentrated clientele. It is important that once you develop your client base that you maintain it by meeting their needs and exceeding their expectations then getting referral business based on consistently delivering excellence. If your design is solution based, fast and efficient then you only have to please your clients. Another way to attract clients is to do massive amounts of advertising and open a brick-and-mortar design studio where you can meet with clients and other professionals. Regardless, if you go big to start or not, developing strategic relationships around the Interior Design business with developers, architects, and contractors will help you achieve referral business. Ultimately, what you want is referral business based on excellent performance. Work toward being as good as you can be. 8 D E S E RT D ES I G N S P R / S UM 2021
14190 WEST VAN BUREN STREET MONDAY – FRIDAY GOODYEAR, ARIZONA 85338 9AM TO 5PM 623.535.7655 SATURDAYS www.EstrellaCabinetry.com 9AM TO 1PM ROC # 301973 It’s important to showcase your work with professional photography to prove what you can do and have a presence with a website on social media. It’s fun to see how good it can look especially staging a recently completed project. Then entice the clients to purchase the items used in those photos as well. For Sherry, many of her clients have become her friends which makes working with them even more enjoyable. In her career she finds that every project is different, so every day is different too. As she does research on products for these new projects she shares her findings on her blog at LuxeSpecs.com so be sure to check out her helpful specifications. > APRIL ROUNDTABLE LuAnn Thoma-Holec, FASID Past President, Arizona North Chapter L uAnn Thoma-Holec, FASID is the owner of Thoma-Holec Design, a national award-winning senior living design firm. She is known as an expert in the field of senior housing. She explained that to build a new senior living community from start to finish it takes almost three years. A remodel is normally six to twelve months. Due to the pandemic, senior living communities (SLCs) dropped in occupancy by 70% to 80%. In order to be profitable, they need stay at 90% occupancy. To help boost occupancy again, some have started to require employees be vaccinated. The growth market for senior living communities is Baby Boomers aged 55 and over, who are choosing SLCs for their parents based on their vicinity to their personal residences. Even before the pandemic, technology was becoming a major aspect of design in senior housing. These technologies can be used in wayfinding such as color changing signage and sensors under carpets among many other applications. These sensors can take residents’ temperatures to detect infection or sense if a resident’s gait has changed signaling a stroke or other physiological injury. In many SLCs, WIFI will be amped up to ensure connectivity in all rooms and all residents will have iPads and smart televisions to keep them entertained and in touch with family. Other fun facts LuAnn shared are stairways in senior living communities are not for the residents but for that “homey feel” yet only the staff and guests use them. Wall coverings are not used only for aesthetics but are made three dimensional to help hide acoustic systems behind art. Special touches LuAnn likes to include in her designs are fun and elaborate ceilings using clouds and other decorative elements. SPR/ SU M 2 0 2 1 DE SE RT DE SIG N 9
CHAPTER NEWS Interior Designer for Hire Kick Off! O ur signature program, Interior Designer for Hire (IDFH), kicked off to a great start this year in January. Our PR partner, Evolve Marketing, promoted the program through interviews, and articles were published across the Valley in local TV channels, newspapers, magazines and social media.Year after year this program has continued to grow, and we look forward to the seasons ahead. IDFH has helped many designers build their businesses over the years and we have touched countless lives, bringing them beautiful designs and functional spaces. Profits from IDFH remain earmarked for student scholarships and educational programs, including funding of chapter community efforts. With the concerns around COVID-19 still looming, we reached almost 90% of our projected goal. While our fundraising goals were not met, our campaign was successful in the promotion of our design community to the public. The Interior Designer For Hire Program 10 D E S E RT D ES I G N S P R / S UM 2021
CHAPTER NEWS is our big fundraiser for the year, encouraging designers to volunteer their time to benefit student education, the scholarship fund, and to support our charity, Stepping Stones of Hope. SSOH provides programming for grieving families. Such exposure increases the brand identity of the Arizona North Chapter of ASID and ultimately, the value of your ASID appellation. On behalf of the chapter, we would like to extend a heartfelt thank you to all the designers who contributed their time and talents towards the IDFH consultations. Visit Emser Tile’s™ showroom for more inspiration & full product lines! 2604 S. 38th Street, Phoenix, AZ 85034 5255 W. Phelps Road, Ste 3, Glendale, AZ 85306 15500 N. Greenway-Hayden Loop, Suite 1, Scottsdale, AZ 85260 www.emser.com | Photo Featuring Parkview™ ASID_AZPHX_quarter page_May 2021.indd 1 5/10/21 10:49 AM SPR/ SU M 2 0 2 1 DE SE RT DE SIG N 11
M E D I A PA R T N E R N E W S ASID Media Sponsor The Artist Within Spotlight A rtists are magicians and I have always envied those that can take a brush to canvas, a chisel to a piece of marble, a pen or pencil to a piece of paper and create an incredible painting, sculpture or sketch seemingly out of nowhere. The ability to start from nothing and create something beautiful (or at least attention-getting) is a true gift and one that I have always admired. Mostly, because when I’m given a blank canvas, my lack of visual artistic skill becomes apparent pretty quickly. My creative talents lie elsewhere (some considered my athleticism on my college soccer field to be art, but I’ll let history decide). For some, their creative art is highly visible with painters, photographers, graphic artists and others that create a vibrant world for everyone to appreciate. Of course, interior designers fall into that category, as well. I continually watch the artists of ASID who look at four blank walls and create art that people can live within every day. To create a room or an entire home to be appreciated by their owners, friends, and family for the years to come is a real talent - a talent that many people claim they have, but only a few truly do. As ASID members, you have elevated the artform and proven yourselves as true artists. Art is something that unites everyone, and an interior designer often has a unique assignment LAUREN STURMAN to integrate two individual’s styles into one cohesive work. Many times, the interior designer Group Publisher becomes a marriage counselor, negotiating and compromising between the two parties. I know Modern Luxury Scottsdale that in my own house, there is a constant tension between differing styles and tastes (mine is Interiors Scottsdale great and his is less great). A truly talented interior designer will know how to navigate those Scottsdale Art + conflicts and ultimately create something beautiful that both parties can appreciate. I would Gallery Guide Custom Publishing consider that artistry of an entirely different level. I think it’s safe to say that if you’re reading this letter in this magazine you would consider yourself to be an artist, or at least, a creative.Your ability to conjure together something from nothing is nothing short of magic and I am excited to be watching you perform your magic shows year after year. April DriveThru continued from page 7 Stellar Hearth grew quickly and as a result, was acquired by Hearth & Home Technologies. Hearth & Home Technologies (HHT) is an operating division of HNI Corporation. HNI is dedicated to delivering long-term value to its shareholders, exceeding customer expectations and being a responsible corporate citizen. Today, the company innovates and manufactures for the fireplace industry, earning recognition for their award-winning indoor and outdoor fireplace products alike. Experience the Stellar Galaxy, up close and personal only at Arizona Fireplaces’ showrooms. Two convenient locations serve designers, architects and builders, featuring a knowledgeable sales team and customer service division that is second to none! Keith Richardson is President of both Arizona Fireplaces and AF Distributors - industry leaders in retail and 2-step distribution centers that serve the southwest. These two companies represent the largest combined part of the family business. The other related companies include AF Steel (fabricators and installers of structural steel in metro Phoenix for large commercial and residential builders), Modern Flames (manufacturer and international brand of electric fireplaces), and Grand Canyon Gas logs (manufacturer of gas logs and burners). Learn more at Arizona Fireplaces.com. View the Stellar Galaxy at either showroom. 12 D E S E RT D ES I G N S P R / S U M 2021
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I N D U S T R Y PA R T N E R N E W S IP Spotlight ARIZONA APPLIANCE & HOME J Jessica Gessler is the Director of Sales for Arizona Appliance & Home. She has been in the industry for over 20 years and is proud to lead their tenured sales team. They provide a consultative selling atmosphere where the team gets to know their customers and help them build their dream kitchen. E.A. Thomas founded Arizona Appliance & Home (previously Arizona Wholesale Supply Co.) in his early days as an appliance distributor, strapping MaytagTM washing machines to his Pierce-Arrow car and driving them to ranches and farms, letting residents try out the machines in-person. Today, they continue this tradition of hard work and excellent service with over 30 legacy brands including Sub-Zero/Wolf TM, Whirlpool, Perlick, GE, Thermador, LG, Blue Star, Monogram and many others. They offer complete delivery and installation for all brands to ensure that appliances are installed to the full manufacturer guidelines.You can visit them online or in-person at well-placed showrooms in Scottsdale, Phoenix, and Tucson. For over 75 years, Arizona Appliance & Home has been the state’s premier provider of appliances and more since 1944. ARIZONA TILE I In 1977, John Huarte started Arizona Tile with one small location in San Diego. Forty-four years later, Arizona Tile has locations in eight western states with more coming soon, making it one of the largest independent importers and distributors of natural stone and porcelain/ceramic tile in the United States. Roland Arnold is an Outside Sales Representative for Arizona Tile (and past board director for our chapter) and has been with the company for more than 23 years. He adheres to the Huarte family’s directive that, “no job is too small, every customer is important.” Arizona Tile supplies tile, stone and quartz to production builders, commercial projects and custom residential throughout the United States, but mainly focuses on the West. This regional concentration allows them to maintain stock and the ability to move material quickly from one of their distribution centers to where it is needed quickly. “We don’t think it’s boastful to say, that in our opinion, no one does this better,” says Roland, “I think it’s because, we never lose sight of the final user, and that’s the homeowner.” Roland is also sure to keep his eyes on another important clientele, adding, “The design community, especially in Arizona, caters to such a diverse clientele, and does it so well, we’re truly honored to be even a small part of it, and always will be.” It is his goal to make Arizona Tile one of the most dependable suppliers any designer can use. 14 D E S E RT D ES I G N S P R / S UM 2021
I N D U S T R Y PA R T N E R N E W S IP Spotlight DAL-TILE D Dal-Tile is the country’s leading manufacturer and distributor of high-quality porcelain, ceramic, glass, mosaic and stone tile, natural stone, quartz, installation product and more. For the team there, providing the best products and overall experience will always be a top priority. Their Commercial Architectural and Design and Residential/Builder Field Reps are happy to present the latest products from their brands and to assist you with specifying the correct products for your project. They have three locations in the Metropolitan Phoenix Area. Their Tempe and Scottsdale Showroom Design Consultants offer free design services and guidance for your design. Denise Bowser has been an Arizona Architectural/Design Rep for over 25 years, including the last 15 years with Dal-Tile. She finds the construction industry fascinating. Denise is always amazed at the creativity, knowledge and collaboration involved in completing a beautiful and functional, commercial or residential project. Andrea Smith received an Interior Design Degree from the American Institute of Interior Design in 2005. She started working on model homes for several builders and did residential design. She came to Daltile in 2015 as a consultant in their showroom and accepted a position as an A&D rep in 2017. Ryan Seifer has worked in hard-surface flooring for over a decade working in high end markets such as Chicago and Orange County, CA. He is now a Showroom Design Consultant. When not designing beautiful spaces, Ryan enjoys attending the theatre, live music, and hosting friends for “dive-in” movies. Meegan Gillett has been in the Dal-Tile family since 2011. She moved from the showroom into Architectural Sales where she quickly realized her talents fit best. Meegan will tell you: “I love what I do and am proud to work for a company that produces amazing trend setting, sustainable design solutions for architects and designers”. Diana Lubic is a Design Consultant and has been in the design and construction materials industry for over 21 years with a background in natural stone, stone veneer, paint and interior design. When not in the Scottsdale showroom, Diana enjoys hiking, reading, cooking and wine tasting. FERGUSON ENTERPRISES D Described by her colleagues as highly organized and a skilled communicator, Paige Snodgrass has developed a unique perspective when it comes to working with customers as a Showroom Sales Consultant at Ferguson Enterprises. She is influenced by her background in opera and understands the importance of sensory experiences. Paige says, “During a remodel or build, homeowners are looking to create a new experience. Think about when you turn on the radio and you hear a song from when you were a teen. Memories come flooding back and it is almost like you are experiencing them again. Or sometimes, we turn on a piece of music so we can feel a certain way. It is the same thing in kitchen and bath product selection. Homeowners want products – appliances, fixtures and more – that recreate a feeling. They may not know how to describe the feeling in words. My job is to connect them to that feeling with products. It’s a highly consultative and hands-on experience.” Along with her in-depth knowledge gained from working directly with customers, she studied at Wheaton College and earned a degree from the University of Arizona. Additionally, Paige is a Certified Lighting Consultant (CLC) by the American Lighting Association. When not helping clients bring their visions to life, she enjoys running and soaking in scenic mountain views. SPR/ SU M 2 0 2 1 DE SE RT DE SIG N 15
I N D U S T R Y PA R T N E R N E W S IP Pinpoint Sherwin-Williams ® The Sherwin-Williams Company was founded by Henry Sherwin and Edward Williams in Cleveland, OH in 1866. They operate over 4000 independent stores in the US and have operations in over 120 countries. Sherwin-Williams’ products have decorated the White House, Air Force One, the Golden Gate Bridge, the Rock & Roll Hall of Fame, championship race cars, stadiums and the famous “Hollywood” sign in California. As the Sherwin-Williams Company Senior Designer Account Executive, Laurie Clark supports the design community in Arizona, Las Vegas and Southern Utah. Laurie works directly with interior designers to support their efforts to learn about paint products and color. She frequently hosts informational seminars and CEU classes, including our annual Colormix Forecast events! Today, the company is a global leader in the development, manufacture and sale of innovative coatings and related products. www.sherwinwilliams.com Laurie started in the industry in 1985 and served as President of her school's Interior Design Student Chapter. Since then, she switched sides and found supporting the design industry to be her passion. She has worked with Sherwin-Williams since 2005 as the Senior Designer Account Executive supporting residential interior designers in the state of Arizona, Las Vegas, NV. and southern Utah. The Art Department The Art Department has been serving the local Phoenix design community for over twenty-five years as “a prerequisite for art, design and framing.” For the past fourteen years, Terry Amerine has been the friendly face you can find designing art and framing packages in their Scottsdale Airpark showroom. Terry’s experience in the business, however, has roots that run even deeper. As a graduate from Arizona State University with a BA in Art Education, he has been educating, learning and working in the industry for the past thirty-three years. His focus is staying on top of current design and framing trends and to help keep his clients aware of the newest offerings. Alongside Terry, the staff at The Art Department has industry experience totaling almost 100 years and it shows in the quality of craftsmanship in each and every framing project. “I have been blessed to work with so many talented designers over the years” said Terry, “I cherish the relationships I have built over that time and I look forward to continuing to grow and serve this industry!” 16 D E S E RT D ES I G N S P R / S U M 2021
INDUSTRY PARTNER MEMBERS NEW CON GRATS! MEMBERS • Sheryl L McCaleb, • Savannah Ochaba, ASID Student ASID • Angela Saks, ASID • Audrey Shearer, TO THE NEW Beth Zink Art • Greg K Holm, Allied ASID Student ASID • Alex Stark, NEW Beth Zink (480) 980-3848 • Denise F Israel, Student ASID GR A DUAT ES Allied ASID • Liana Sugarman, beth@bethzinkart.com • Nathan Everson Student ASID www.bethzinkart.com • Jacqueline Louise Art Santos, Allied ASID • Brooke Torrenga, • Rachel Frail Local Student ASID • Erin Martyn, • Meghan Hiller California Closets Educator Partner • F Christopher West, Robin Gulley ASID Allied ASID • Malinda Lawdahl (480) 540-9338 • Amna Alrefai, • Arianna P Young, www.calclosets.com Student ASID Student ASID • Kaitlynn Tapaha Madsen rgulley@calclosets.com Custom Storage Solutions, Cabinetry • Sonja Bochart, • Mikelle Zimmerman, • Danielle Smith National Student ASID Student ASID • Fayrooz Sweis • Emily Elizabeth Luxury Floor Lamps LLC Cowan, Student ASID Joey Wakefield • Amber Tornaben (888) 589-5267 • Robyn Sue DeZego, Student ASID PROFESSIONAL • F. Christopher West MEMBERS info@luxuryfloorlamps.com www.luxuryfloorlamps.com • Leslie D Galan, Lighting/Accessories Student ASID Local NEW • Elizabeth J Glucroft, Mohawk Group Student ASID • Amy Wenger, ASID Beth Chandler • Steffany Goldstein, (404) 395-7453 Student ASID www.mohawkgroup.com beth_chandler@mohawkind.com • Tiffany Marie James, Flooring Student ASID National • Marisa Johnson, RM Coco Décor Ltd Student ASID Shelia Hendrickson • Junbeom Kim, (573) 803-4965 Student ASID www. rmcoco.com sheliah@rmcoco.com • Araya Hope Kuechler, Textile; Upholstery; Decorative Details Student ASID National • Kierra Marrero, FIND Two Hawks Design & Development Student ASID A PRO (480) 304-5049 • Lexus Maud, www.twohawksdesigns.com Student ASID DIRECTORY Builder Local • Megan Mays, Student ASID & Waterstone Faucets • Chloe McQueen, FIND Jeff Maples (602) 696-3168 Student ASID AN IP • Cerise Lisette Nida, jeffm@associatedsalesdp.com www.waterstoneco.com Student ASID DIRECTORY Plumbing/Hardware National at asid.org SPR/ SU M 2 0 2 1 DE SE RT DE SIG N 17
The Artist Within L eann Fernald, Industry Partner of ASID, recently connected with the talented local artist Christine Cassano surrounded by her beautiful and thought awakening works exhibited at the Mesa Artspace Lofts in Mesa, Arizona. Cassano reminds us that art enhances our lives not only visually but emotionally and intellectually. Christine also invites us to consider the impact we have in the world and challenges us to use our power, intelligence and voice to make a positive difference. 18 D E S E RT D ES I G N S P R / S U M 2021
"Resonance"
Impact and Connection Art is expression, Design is solution. Impact and connection are powerful words, and you cannot have one without the other. They are inherently linked, like art and design, and they serve to describe their respective fields even as they illustrate their relationship to one another. Art inspires and Design solves problems. Art in its broadest sense is a means of communication; an act of expression of feelings, thoughts or observations. Design is a process by which feelings, thoughts and observations are applied to achieve a specific outcome. Art and Design are instinctively interwoven in their desire to bring meaning and purpose to their audience. "Recursion", a recent solo exhibit by artist and curator Christine Cassano, explores and examines both impact and connection. Works in a variety of mediums bring sharply into focus how connected we are to one another, our planet and the cosmos beyond. "Recursion" by definition means return or repeated application of a recursive procedure, although the body of work in the gallery can be more aptly portrayed in the artist’s statement: “My work explores connection, accumulation and convergence as a metaphor within our ecological, technological and cosmological systems. I investigate recursive patterns and connections between biological formations, technological patterns and aerial views of our industrial patterns and our inter-connected "Clear Cuts" universe. In my art practice, I often make use of inherent physical properties or materials in order to transform them into experimental mediums. Materials such as copper, glass, porcelain, mirror, concrete, metal formations and even my own hair as threading are utilized The Conductive Cartography series as a medium. My installations, sculptures, sound pieces and 2D works are often formed by layering, connecting, stacking, tethering, and suspending materials into accumulations. These arrangements and relationships explore principals, "Recursion" from correspondences, and paradoxes of our cultural progress while also offering new considerations of emerging hybrid forms and converging systems.” Christine’s work serves as a witness mark on the patterns of connection we as humans have created, and the relationships they have to the more ethereal patterns that exist. The influence of her family in aviation is apparent and reinforces her expanded perspective. The work and careers of her father, a naval jet pilot, brother a marine corps and commercial pilot and uncle, a veteran pilot astronaut for three of NASA’s space missions, have inspired her to probe viewpoints from above as well as below, the macro and the micro. Intrigued by human patterns 20 D E S E RT D ES I G N S P R / S U M 2021
"The Rosetta Stone" on the earth’s surface and how circuitry and human marks work together, she has uncovered and captured how they mimic one another, creating function as well as something more indelible, a scar if you will. Employing satellite imagery and in-flight photography evidence of deforestation, fracking and urban sprawl emerge, drawing a correlation between the things we produce and the patterns that result. The hyper-connections on view in her works “Moments in Cartography”, “Conductive Cartographies” and “Clear Cuts” underscore the loop from cell to city - city to circuit - circuit to cell and back, all adding to the human impact on the earth. Copper, a conduit, has been intentionally chosen in her work by virtue of its ubiquity in circuits that fuel our technology, but also for its connection to the earth and the patterns caused by mining to extract it. Art appreciation by and large, requires an audience. As an artist forced to shelter in place due to COVID 19, for Christine, a more solitary and introspective view emerged. Her meditative drawings and sound sculptures developed as means of maintaining mental stability. As the world was spiraling out of control and the chaotic bombardment of pandemic, politics and civil unrest ensued, she used meditation to reach the eye of the storm. Drawing from circuits called traces, she created a form of meditation in the hyper-connections. Focusing on SPR/ SU M 2 0 2 1 DE SE RT DE SIG N 21
"Passage Procession" Cassano with "Porcelain Foramina" "Recursion" exhibit created during the isolation of Covid 19. "House of Cards" 22 D E S E RT D ES I G N S P R / SUM 2021
"Axioms & Accumulation" the human marks as visual connection points, on the beauty of hyper-connections, in isolation it was a way to focus on personal connections. Dot, line, dot, line. Creating these works became a sort of meditative prayer and a way to stay balanced. The stunning result, a series called “Emergence”, is a richly layered grouping of works that bespeak not confinement but the vast constellations. This series also directly connects the meditative formations and materials within her sound and sculptural pieces in the exhibit. There is a dialogue within these connections, a message, one that reminds us we are all connected to one another, to the earth and to the universe. There is a guiding wisdom in this message, a visual map connecting the past to present and our future. Christine Cassano lives and creates How different our lives have become in this last year, how different locally but also exhibits nationally and our patterns have become. Design too has shifted; acute awareness of internationally. She currently has her work the way we live, work and play in our homes and the patterns that have taken shape has come to the fore. A renewed emphasis on joy, health, and on exhibit at the Tempe Center for the equity, not just in our homes but in all spaces, to create a culture that Arts and at G2 gallery in Santa Fe, New supports greater wellness and collaboration. Charles Eames said “ Design Mexico. Locally, you can find her public art is a plan for arranging elements in such a way as to best accomplish a installations at the Wexford Biomedical particular purpose”. In design, our purpose is to be agents of change Campus and the AC Hotel by Marriot in and progress. Artists then, are the Sentinels, ever-present to light the way downtown Phoenix. To find out more forward or remind us where we’ve been. about Christine’s work as an artist, visit her website at christinecassano.com. SPR/ SU M 2 0 2 1 DE SE RT DE SIG N 23
✴ ✺ STUDENT NEWS ✳ ✳ ✺ Congratulations 2021 Graduates! ✺ ✳ Student Portfolio Review Event S everal students took advantage of the newly-launched portfolio review event hosted by Villagio Tile and held by the Arizona North Chapter of ASID.Villagio Tile presented a safe and hygienic environment for students to present their portfolios to be critiqued and evaluated. ✺ The event consisted of a 30-minute, one-on-one, review of each student’s portfolio presentation with an opportunity to have feedback from additional design professionals. It was exciting to see the different approach each student took to promote themselves, showcase their unique talents, and highlight student achievements and awards. In addition, they outlined their proficiency in academic skills and their professional resume as they seek employment in the exciting world of interior design. ASID Professionals present were Paddy ABOVE: Student, Danielle Smith; Designer, Wanda Fredrick LEFT: Student, Keri Filsinger; Designer, Esther Gonzales Rasmussen, Allied ASID; Jennifer Biffer, ASID; Susan Solliday, ASID; Teri Smithers, ASID; Esther Gonzalez, ASID; and Wanda Frederick, ASID. Two additional opportunities for a Student Portfolio Review will be available, Sat, Dec 4th and Sat, Apr 9th (locations, TBD) for all students wanting to receive immediate personal feedback. We look forward to meeting more students and emerging professionals who are excited to introduce and promote themselves through ASID. 24 D E S E RT D ES I G N S P R / S U M 2021
STUDENT NEWS Student, Lani Webb; Designers, Jennifer Biffer & Susan Solliday SPR/ SU M 2 0 2 1 DE SE RT DE SIG N 25
• DIAMOND • • BRONZE • • BRONZE • • BRONZE • • COPPER • Arizona APPLIANCE & HOME BY: ARIZONA WHOLESALE Arizona Appliance & Home Alyshaan Kim Walling Emser Tile Toto - Brizo Hunter Douglas Saeed Aslam 520-400-4922 Bill Trocki Paula Quan Kim Mergen 480-607-4955 kimw@azappliancehome.com 602 263-8453 602-304-0001 480 226-3147 saeed@alyshaan.com www.azappliancehome.com billtrocki@emser.com paula@bobiersales.com kim.mergen@hunterdouglas.com • MEDIA • • BRONZE • • BRONZE • • BRONZE • • COPPER • SPONSOR Modern Luxury Scottsdale/ Interiors Arizona Tile Ferguson Sub Zero Wolf Image Craft Lauren Sturman Roland Arnold Nicole Levy Kelly Dobbins Christine Sterling 209-642-3857 480-893-9393 602 300 6407 480-536-5631 602 305-4814 lsturman@modernluxury.com rarnold@arizonatile.com nicole.levy@ferguson.com kelly.dobbins@subzero.com csterling@imcraft.com • GOLD • • BRONZE • • BRONZE • • COPPER • • COPPER • Monogram Central Arizona Supply La-Z-Boy Home Furnishings Arizona Fireplaces Interior Essentials Deron Rensen Jeremy Smith Jennifer Chandos Andy Doucett Johanna Kamenchuk 480 297-3552 602 943-3488 602 426-5292 602 243-6423 480 478-8612 deron.rensen@geappliances.com jeremys@centralazsupply.com chandosj@lazboyaz.com adoucett@afdistributors.com johanna@interior-essentials.com • S I LV E R • • BRONZE • • BRONZE • • COPPER • • COPPER • California Closets Dacor Premier Lighting CFM Floors Monterrey Tile Janet Hutchinson Ryan Gates Ken Ross Steve Apodaca Jeffrey Bennett 623 434-8888 480 670-1658 480 699-3534 602 563-8101 480 507-3356 jhutchinson@calclosets.com ryan.gates@sea.samsung.com kenneth@shoppremier.com steve.apodaca@cfmfloors.com jeffrey.b@monterreytile.com • S I LV E R • • BRONZE • • BRONZE • • COPPER • • COPPER • Expressions Home Gallery Daltile Solstice Stone Estrella Cabinetry Pella Windows and Doors Kristina Bedoe Denise Bowser Nicole Burke Laura Eagan Patricia Frisoni 480 219-4442 480 443-1057 480 493-2000 623 535-7655 480 344-3280 Kdbedoe@morsco.com denise.bowser@daltile.com nburke@solsticestone.com Laura@estrellacabinetry.com frisonipv@pellamw.com 26 D E S E RT D ES I G N S P R / S U M 2021
STUDENT NEWS • COPPER • Scottsdale Community College A RugWorx dapting to digital formats was by far the theme of this last year. I had Scott Gwilliam one and a half semesters of classes in the Interior Design program under 602 350-4083 info@rugworx.com my belt when classes went virtual last spring. Knowing that I wanted to make the most of my time in college, I sought out any way possible to stay connected in my program and in the local design community. Things like • COPPER • assembling my final portfolio and serving as student body president of the ASID chapter at Scottsdale Community College took on a different meaning within a virtual context. As president of ASID at SCC, I felt passionately that student members shouldn’t be missing out on any opportunities. Being involved with ASID as a student provides a jump start on making industry connections and learning about the local community. So, I worked at making this experience as seamless Scottsdale Design District Don Payne as possible by holding virtual events where we hosted designers and industry 480-421-0221 x206 partners to talk about an area of expertise. Each month during the semester, donpayne@floorstyles.com students could log in and spend an hour engaging with professionals in the community. We got to hear from recent SCC graduate Katie Simpson about her • COPPER • experience graduating during the pandemic and landing her job for Mackenzie Collier Interiors. Local designer Molly Beresford, Allied ASID reviewed space planning, client programming, and project budgeting. SCC professor CJ Robb went in depth about creating a standout digital portfolio. We were so fortunate for the time these individuals spent sharing with us and answering our questions. Another area of the college experience that underwent a shift over the last year was portfolio preparation. Upper-level students in the SCC program have Villagio Tile & Stone the experience of assembling and presenting our portfolios. The way we all Doug Adamson 480 422-6700 do business has shifted- sometimes drastically- so making sure my portfolio doug@vtile.com works under any context was a top priority. I took extra time to make sure my portfolio would be able to stand alone as a digital presentation. This meant revisiting past projects and developing out their scope to create a story that 2021 could be told visually, even if I wasn’t physically present when my portfolio was being reviewed. It was particularly exciting that I had the opportunity to get critique from local professionals at the ASID portfolio review hosted by Sponsor Villagio Tile. Esther Gonzalez, ASID of Italian Design Concepts went through page by page and provided thoughtful feedback to elevate my portfolio. The Directory event was invaluable, and it was great to see that we’re on track to having safe in-person meet-ups in the design community. The student experience certainly shifted. However I feel like being engaged Our Sponsors has meant more now than ever. In some ways, it’s become even easier to be involved with events quite literally at our fingertips. Plus, the long hours on are Zoom make the in-person opportunities that are beginning to pop up again feel even more gratifying. The industry has proven itself to be quite resilient, and I exclusively think we’ve all risen to the occasion. featured KERI FILSINGER, Student ASID in the Scottsdale Community College Student Chapter President Desert Design magazine SPR/ SU M 2 0 2 1 DE SE RT DE SIG N 27
STUDENT NEWS IIDA Charette Winners CONGRATULATIONS! JUDGES ☛ • Team 2 • 1st Place Winner • Team 3 • 1st Place Winner NEEDED Join the excitement and support our student members by volunteering to join our Charette panel of judges. To volunteer, please email info@azn.asid.org or call Emilia Melissa 602-569-8916 Raines Sadowski ASU • 3rd Year NAU • 3rd Year Emerging Professional A s we look forward to new beginnings in 2021, so too does ASID. As the new Professional Development Director, I am excited to be working with our emerging professionals. Our focus this year will be two-fold; to bring you quality programs and events and to create mentoring opportunities for all our young designers. Over the next year I hope to speak to many of you, hear your stories and find out how our chapter can better help you as you move forward in your design career. We are currently working on developing some amazing programs and events for the 2021-22 year and we hope to see many of you as we safely start to reemerge to a new normal. We want to provide programs and events that are important to you, so please don’t hesitate to reach out to me or any board member with any thoughts or ideas you may have. I look forward to meeting many of you and a year of new beginnings! Student Affairs I t has been a tough year for all of our student members, but there is a light at the end of this long, dark tunnel. As we all begin to emerge back into the world, we look forward to a new year with an array of opportunities. We are in the process of planning events and activities for our students and are excited to bring you some new things! The Student Design Charette originally scheduled for March 2021 has been rescheduled for October 2021. We decided to postpone this event until the fall in the hopes that we may be able to do an in-person event. We are working through the details now, so stay tuned for additional information later in the summer. We are also bringing back Real-World Design Week in the Spring of 2022. We hope to create other opportunities for you to learn and grow in your design career. We are here to help you, so if you have thoughts or ideas, please don’t hesitate to reach out to Marwah Asad, Student Rep to the Board or any board member. We are looking forward to a new and exciting year! TERI SMITHERS, ASID Director, Professional Development 28 D E S E RT D ES I G N S P R / S U M 2021
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Spr/Sum 2021 Industry Partner Directory
Alyshaan Fine Rugs American Leather Saeed Aslam Regan Paluch (480) 607-4955 (720) 320-5005 alyshaanaz@gmail.com regan@reganpaluch.com 15125 N Hayden Rd Ste 110 4501 Mountain Creek Pkwy Scottsdale AZ 85260-2548 Dallas TX 75236-4600 Local Member National Member American Western Distribution Antique Drapery Rod Co., Inc. Richard Logan Jaclyn Carignan (602) 272-6016 (214) 653-1733 rick@awdaz.com jcarignan@antiquedraperyrod.com 1511 S 47th Ave Ste 400 1937 Irving Blvd Ste A Phoenix AZ 85043-6113 Dallas TX 75207-6687 Local Member National Member Ardy`s Gallery of Window Coverings Arhaus Furniture Kelli Enriquez Linde Perelli (602) 276-2232 (480) 789-3549 kelli@ardysgallery.com LPERELLI@ARHAUS.COM 3422 E Atlanta Ave Ste 103 4221 N 20th St Apt 7 Phoenix AZ 85040-2826 Phoenix AZ 85016-5452 Local Member National Member Arizona Fireplaces Arizona Tile, LLC Jackie Carro Renee Pomatto (602) 343-1000 (480) 991-3066 marketing@arizonafireplaces.com rpomatto@arizonatile.com 3435 E Atlanta Ave 14700 N Hayden Rd Phoenix AZ 85040-2846 Scottsdale AZ 85260-3465 Local Member National Member Arizona Tile, LLC Arizona Tile, LLC Lia Flores Meghan Wise (480) 991-3066 (480) 893-9393 lflores@arizonatile.com mwise@arizonatile.com 14700 N Hayden Rd 8829 S Priest Dr Scottsdale AZ 85260-3465 Tempe AZ 85284-1905 National Member National Member
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