The Air France offensive on - departure from the French regions
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corporate.airfrance.com/en
December 2011
The Air France offensive on
departure from the French regions
In the fall of 2011, Air France launched a
major commercial offensive in France’s
regions that includes re-organization of its
network, aircraft optimization, improved
human resource productivity and new routes
in France, Europe and the Mediterranean.
The new business model will benefit
Air France customers through attractive fare
offers made possible by reduced operating
costs while continuing to enjoy the products
and services that are the brand’s stamp of
recognition in the market.
The commercial offensive, deployed in
Marseille beginning in October 2011, has
shown very encouraging operational results
and will be followed with new destinations
and additional flights.
Based on this initial success, the company
will be extending this new model in 2012
to Toulouse and Nice in the spring, to be
followed by Bordeaux. By the end of March
2012, Air France will operate more than 1,200
flights weekly from Marseille, Toulouse and
Nice.
Air France is tackling significant challenges:
the company is renewing its short- and
medium-haul business model to strengthen
its competitiveness and continue to develop
its business. The company possesses
considerable strengths with which to
succeed: professional and motivated teams,
a new fleet and a constantly developing
network.
Air France is applying all of its expertise and
professionalism to this commercial offensive
in France, Europe and the Mediterranean
in order to initiate a virtuous circle that will
allow its medium-haul business to return
to profitable growth, the foundation of
Air France-KLM Group’s strategy.
http://corporate.airfrance.com
What excatly does this new strategy involve?
> Flight crews based in regions > Greater efficiency in ground opera-
What exactly does this tions through additional activity
new strategy involve? 4HE mIGHTS CREWS FROM 4OULOUSE AND .ICE
will now be regionally based. To implement &OR GROUND TEAMS THE ADDITIONAL ACTIVITY
Strategy implementation entails a si- THIS NEW STRATEGY !IR &RANCE IS ASKING FOR PROVIDED BY THIS PROJECT WILL ALLOW BETTER
gnificant reduction in operating costs, volunteers from among its commercial and utilization of human resources and equip-
of around 15%. technical crews. ment throughout the day and thus lower
production costs.
This cost reduction will enable Air France to Volunteering crew members will work more
capture new markets through an offer that HOURS OVER FEWER DAYS #ABIN CREWS WILL 4O ACHIEVE TURN AROUNDS IN TO MINUTES
is attractive both in terms of destinations WORK AN AVERAGE OF HOURS ANNUALLY AND strong coordination has been established
and product offerings at unprecedented SLIGHTLY LESS THAN DAYS 0ILOTS WILL mY between ground teams and cabin crews.
prices. AN AVERAGE OF HOURS ANNUALLY SPREAD !FTER lRST ENSURING mIGHT SAFETY THE OBJECTIVE
across slightly less than 130 days. is to optimize the time between the arrival
Several elements will contribute to reducing OF THE AIRCRAFT THE DISEMBARKING OF PASSEN-
costs: This will enable Air France to reduce its cost gers and the loading and departure of the
PER mIGHT HOUR BY APPROXIMATELY TO aircraft.
> A homogenous fleet including the savings made on the costs of
STOPS AND HOTELS AS CREWS WILL RETURN HOME This increase in Air France’s activity in
!T -ARSEILLE .ICE AND 4OULOUSE !IR &RANCE at the end of each rotation. This new or- the regions also solidifies the company’s
will deploy 10 Airbus A320-type medium- ganization should be agreeable in particular position as a significant employer in these
HAUL AIRCRAFT WITH TO SEATS to the crew members who already live in areas.
these regions and who previously had to
The use of such aircraft will enable Air France TRAVEL TO 0ARIS TO PERFORM THEIR SHIFTS With more sustained activity in Mar-
to optimize fuel efficiency and streamline seille, Toulouse, Nice and Bordeaux,
servicing and maintenance costs. Air France will benefit from produc-
tivity gains that will help reduce
> Aircraft optimization production costs.
The duration of daily aircraft use will be
OPTIMIZED INCREASING FROM CURRENTLY TO
REPRESENTING A GAIN IN PRODUCTIVITY OF
AROUND
This optimization is achieved:
. with departures earlier in the morning and
RETURNS LATER IN THE EVENING For each aircraft based in the
. by reducing turn-around time at stops by regions, two crews consisting of
lVE MINUTES MINUTES FOR THE ! AND a captain, a co-pilot (first officer)
MINUTES FOR THE ! and four cabin crew on A320’s
(three cabin crew on A319’s) are
required.
650 flight crew volunteers and
350 volunteer pilots will be based
eventually in the regions.
3
Air France offensive scores first successes in Marseille
In addition to the 30 destinations already The company also is increasing the
Air France offensive scores SERVED DIRECTLY FROM -ARSEILLE 0ROVENCE frequency of service to several summer
first successes in Marseille Air France will offer: destinations over the winter of 2011:
!IR &RANCES NEW SERVICE TO -ARSEILLE . 2 weekly flights to Barcelona . Algiers: WEEKLY mIGHTS
INTRODUCED /CTOBER IS ALREADY WEEKLY mIGHTS TO Hamburg ADDITIONAL mIGHTS
proving to be a success in the early days WEEKLY mIGHTS TO Venice . Biarritz: 3 weekly flights
OF OPERATION WITH AN EXCELLENT ON TIME ADDITIONAL mIGHT
performance record. )N ADDITION TO THESE THREE NEW ROUTES . Copenhagen: 3 weekly flights
Air France will once again be operating ADDITIONAL mIGHT
> Three new routes by summer 2012 two daily flights between Marseille and . Nantes: WEEKLY mIGHTS
Rome. ADDITIONAL mIGHTS
"ASED ON THIS EARLY SUCCESS !IR &RANCE . Prague: 3 weekly flights
WILL OPEN THREE NEW ROUTES FROM -ARSEILLE ADDITIONAL mIGHT
BEGINNING -ARCH "ARCELONA
Hamburg and Venice will be added to the
13 already opened during the fall offensive
in the regions.
In total, nearly 500 weekly flights to
33 destinations will be operated di-
rectly from Marseille to destinations in
France, Europe and the Mediterranean
in the summer of 2012.
Moscow 4
Copenhagen 2*
Hamburg 4*
Amsterdam 28
Eindhoven 3
AS FROM 2 October 2011
Lille 18
Dusseldorf 7
Prague 2*
. 30 destinations
Paris-CDG 49 . 483 weekly flights
Rennes 7
Brest 7 Paris- Strasbourg 19
Orly 112 AFTER 2 October 2011
Mulhouse 7
Nantes 22*
. 33 destinations
Milan 12 . 499 weekly flights
Lyon 18
Bordeaux 24 Venice 5*
Biarritz 2* Toulouse 12
Istanbul 4
Marseille 499*
Rome 14
Barcelona 2*
Bastia 26
Calvi 15 Athens 4
Ajaccio 25
Tunis 8
Algiers 5*
Figari 20
Beirut 3
Existing flights New flights
Casablanca 4 Weekly figures – week beginning 5 December 2011
*As from 25 March 2012
4
Toulouse: 16 new destinations
Air France offers seven additional weekly fli- Mediterranean:
Toulouse: 16 new GHTS FROM 0ARIS #HARLES DE 'AULLE AND FOUR #ASABLANCA WEEKLY mIGHTS
destinations ADDITIONAL WEEKLY mIGHTS FROM 0ARIS /RLY . Istanbul: 3 weekly flights
-ARRAKECH WEEKLY mIGHTS
"EGINNING IN THE SPRING OF !IR &RANCE > 16 new Europe and Mediterranean 4UNIS WEEKLY mIGHTS
WILL OFFER ENHANCED AND EXPANDED SERVICE destinations
from Toulouse with 16 new European and This offer will complement the destina-
-EDITERRANEAN DESTINATIONS IN ADDITION TO Europe: tions already served from Toulouse:
EXISTING DESTINATIONS !THENS WEEKLY mIGHTS . Amsterdam: 21 weekly flights
"ERLIN WEEKLY mIGHTS OPERATED BY +,-
With this reorganized offer, Air France "RUSSELS WEEKLY mIGHTS -ILAN WEEKLY mIGHTS
will offer more than 430 flights per 'ENEVA WEEKLY mIGHTS 2OME WEEKLY mIGHTS
week between 28 destinations and (AMBURG WEEKLY mIGHTS
Toulouse. -ALAGA WEEKLY mIGHTS
-ALTA WEEKLY mIGHTS
The network reorganization will increase the .APLES WEEKLY mIGHTS
SEATS AVAILABLE TO &RANCES MAJOR CITIES 0RAGUE lVE WEEKLY mIGHTS
3EVILLE WEEKLY mIGHTS
,ILLE WEEKLY mIGHTS . Venice: 3 weekly flights
. Lyon: 36 weekly flights 6IENNA WEEKLY mIGHTS
-ARSEILLE WEEKLY mIGHTS
.ANTES WEEKLY mIGHTS
.ICE WEEKLY mIGHTS
0ARIS #HARLES DE 'AULLE WEEKLY mIGHTS
0ARIS /RLY WEEKLY mIGHTS
2ENNES WEEKLY mIGHTS
. Strasbourg: 12 weekly flights
Hamburg 5
Amsterdam 21
Berlin 4
Brussels 5
BEFORE 1st April 2012
Lille 19
. 12 destinations
Paris-CDG 49 Prague 5
. 385 weekly flights
Rennes 18
Paris- Strasbourg 12
Orly 170 AFTER 1st April 2012
Nantes 13
Geneva 5 Vienna 4
. 28 destinations
Milan 6
. 433 weekly flights
Venice 3
Lyon 36
Toulouse 433 Istanbul 3
Nice 12
Marseille 12
Rome 7
Naples 2
Athens 4
Seville 4
Malaga 3 Malta 2
Tunis 4
Casablanca 3
Existing flights New flights
Weekly figures – week beginning 1 April 2012
Marrakech 2
5
Nice: 6 new destinations
&LIGHTS FROM .ICE #ÙTE D!ZUR AIRPORT WILL > 6 new destinations to Europe and
Nice: 6 new destinations provide a dense coverage for France: the Mediterranean
!S OF !PRIL !IR &RANCE WILL SERVE "IARRITZ WEEKLY mIGHTS . Athens: 3 weekly flights
DESTINATIONS FROM .ICE OF WHICH SIX ARE "ORDEAUX WEEKLY mIGHTS "ARCELONA WEEKLY mIGHTS
NEW "Y STREAMLINING ITS OFFER !IR &RANCE WILL #AEN WEEKLY mIGHT . Istanbul: 3 weekly flights
OFFER MORE SEATS TO MAJOR REGIONAL CITIES #LERMONT &ERRAND WEEKLY mIGHTS .APLES WEEKLY mIGHTS
while opening new routes to Europe and ,ILLE WEEKLY mIGHTS . Tel Aviv: 3 weekly flights
THE -EDITERRANEAN . Lyon: 21 weekly flights . Venice: 3 weekly flights
-ETZ .ANCY WEEKLY mIGHTS
In total, more than 330 flights per week .ANTES WEEKLY mIGHTS This offer will be added to destina-
to 22 destinations will be offered from 0ARIS #HARLES DE 'AULLE WEEKLY mIGHTS tions already served from Nice:
Nice. 0ARIS /RLY WEEKLY mIGHTS
2ENNES WEEKLY mIGHTS !MSTERDAM WEEKLY mIGHTS
. Strasbourg: 12 weekly flights . Tunis: 2 weekly flights
. Toulouse: 12 weekly flights
Amsterdam 28
BEFORE 3 April 2012
Lille 9
Paris- . 16 destinations
Caen 1
CDG 49 Metz 7 . 319 weekly flights
Paris-
Brest 2 Orly 142 Strasbourg 12
AFTER 3 April 2012
Rennes 7
Nantes 10 . 22 destinations
Clermont-Ferrand 4 . 339 weekly flights
Bordeaux 14 Venice 3
Lyon 21
Biarritz 2 Toulouse 12
Istanbul 3
Nice 339
Barcelona 3
Naples 2
Athens 3
Tunis 2
Existing flights New flights
Weekly figures – week beginning 3 April 2012
Tel Aviv 3
6
Very attrractive one-way rates
Very attractive
one-way rates
/N DEPARTURE FROM -ARSEILLE 4OULOUSE AND
.ICE !IR &RANCE OFFERS VERY ATTRACTIVE ONE
WAY PRICES STARTING AT €
All one-way tickets can be purchased on the
)NTERNET BY TELEPHONE OR AT !IR &RANCE TICKET
offices or travel agencies. Tickets can be
modified for a fee and are not refundable.
In order to enable its customers to benefit
FROM THE ENTIRE !IR &RANCE +,- NETWORK OF
mIGHTS FROM THESE CITIES ALL TICKETS CAN BE
COMBINED WITH CONNECTING mIGHTS VIA 0ARIS
#HARLES DE 'AULLE ,YON OR !MSTERDAM
&OR EXAMPLE A CUSTOMER BUYING A ROUND
TRIP 4OULOUSE .APLES TICKET CAN mY DIRECTLY
FROM 4OULOUSE TO .APLES AND RETURN AC-
CORDING TO THE SCHEDULE BY CONNECTING AT
0ARIS #HARLES DE 'AULLE
&OR BUSINESS CUSTOMERS !IR &RANCE IS ALSO
OFFERING A FULLY mEXIBLE FARE WHICH CAN BE
combined with connecting flights via one of
the Group’s hubs.
More facilities for booking on
www.airfrance.com
In booking and buying a ticket on www.
AIRFRANCECOM OR THE MOBILE SITE HTTP
MOBILEAIRFRANCECOM THE CUSTOMER WILL
be registered automatically and imme-
diately receive their boarding pass by
e-mail or mobile phone.
This program enables passengers
traveling without checked luggage to go
directly to the boarding lounge.
/N WWWAIRFRANCECOM EVERYTHING IS OPTI-
mized for easy access to the lowest fares.
)N ADDITION CUSTOMERS HAVE THE ABILITY TO
reserve their place and price for one or
several days before confirming the pur-
chase of the ticket. This reflection period
is available for €10 per passenger.
7
Shuttle marks 15 years of service...already!
> A quick and easy route, for depar-
Shuttle marks 15 years of ture and arrival
service...already!
&OR PASSENGERS IN A HURRY !IR &RANCE HAS
&OR YEARS THE !IR &RANCE 3HUTTLE HAS positioned the departure and arrival halls
CONNECTED 0ARIS /RLY AIRPORT TO THE FOUR for Shuttle flights close to parking facilities
MOST POPULAR DESTINATIONS IN &RANCE "OR- and marked them with specific signage. To
DEAUX -ARSEILLE .ICE AND 4OULOUSE ALLOW EVEN MORE SPEED CHECK IN TIME IS
THE SHORTEST OF THE NETWORK JUST MINUTES
before departure.
Since the Shuttle’s inception in 1996,
more than 84 million passengers
/N ARRIVAL BAGGAGE IS ALSO GIVEN PREFERENTIAL
have traveled along its four routes.
treatment. The sorting system of checked
Shuttle, 15 years already!
baggage and the routing circuit have been
perfected for faster delivery. Even at peak
7ITH DAILY mIGHTS AND TRANSPORTING TIMES 3HUTTLE PASSENGERS AVOID THE WAIT
MILLION PASSENGERS PER YEAR THE 3HUTTLE
has established itself as an efficient service > More comfort at Paris-Orly
and a well-tailored response to the needs
OF BOTH BUSINESS AND LEISURE TRAVELERS OFFE- !T 0ARIS /RLY THE COMFORT OF A M2 mez-
RING THREE MAJOR ADVANTAGES SMOOTHNESS ZANINE LOUNGE WITH SEATS IS AVAILABLE FOR
speed and simplicity. Shuttle passengers who are members of
&LYING "LUE 'OLD OR 0LATINUM OR THE 3KY4EAM
In addition to the Air France service offered %LITE 0LUS PROGRAM AS WELL AS CONNECTING
THROUGHOUT ITS NETWORK 3HUTTLE PASSENGERS &IRST AND "USINESS CLASS PASSENGERS
BENElT FROM EXCLUSIVE SERVICES
! UNIQUE M2 BOARDING LOUNGE BATHED
> A fluid and flexible offer in natural light and overlooking the runways
greets passengers prior to boarding. With
With numerous scheduled flights throughout MARBLE mOORS THIS SPACE OF GLASS AND LIGHT
THE DAY EVERY HOUR OR EVERY MINUTES IS EQUIPPED WITH LEATHER SEATS A BAR AND
DURING PEAK HOURS THE 3HUTTLE OFFERS A WIDE more than 10 television screens with airport
variety of schedules to meet all needs. In PROGRAMMING WEATHER NEWS ETC TO MAKE
ADDITION PASSENGERS WHO BENElT FROM EACH STEP OF THE JOURNEY A PLEASANT ONE
mEXIBLE FARES HAVE THE OPPORTUNITY TO ARRIVE
in advance at the airport and depart on an
EARLIER mIGHT SUBJECT TO AVAILABILITY
!
8
The Air France product, appreciated by passengers on board
> All the Air France services s A selection of French and international
The Air France product, newspapers and magazines is availa-
appreciated by These new flights offer the full range of ble free of charge prior to boarding.
Air France services included in the ticket fare
passengers on board and highly appreciated by its customers: s Free transport of one item of hold
baggage and one carry-on bag.
/N DEPARTURE FROM 4OULOUSE AND .ICE s A snack and free beverage on all flights: Each passenger can check in one item
mIGHTS WILL BE OPERATED BY !IRBUS !S of hold baggage weighing no more than
SEATS AND !S SEATS IN THE FOR mIGHTS UNDER HOURS &RANCE AND KG AT NO EXTRA CHARGE %LITE AND %LITE
Air France fleet. They will all be equipped %UROPE HOT DRINKS AND PASTRIES ARE SERVED 0LUS CUSTOMERS CAN ALSO CHECK IN AN AD-
WITH THE NEW !IR &RANCE SEAT AS ON THE ,A IN THE MORNING AS WELL AS REFRESHMENTS AND DITIONAL BAG WEIGHING A MAXIMUM OF KG
.AVETTE SHUTTLE AND SHORT HAUL mIGHTS AND a selection of sweet and savoury biscuits FREE OF CHARGE 0ASSENGERS TRAVELLING WITH
feature a single travel class. on other flights throughout the day. Air France are also entitled to carry one
item of hand baggage whose weight does
> Comfort and space NOT EXCEED KG ABOARD A PROTECTIVE
clothing cover plus an accessory such as a
The seats offer a seat pitch of 31 to 32 HANDBAG LAPTOP OR CAMERA
INCHES CM TO CM AND A COMFOR-
TABLE SEATBACK WITH A NATURAL ª RECLINE s Check in and indicate your seating
2EMOVABLE ARMRESTS A TRAY TABLE AND A CUP preference online on the internet or
holder further enhance customers’ comfort by mobile phone from 30 hours before
on board. your scheduled flight time.
#USTOMERS CAN THUS OBTAIN THEIR BOARDING
PASS IN PAPER FORMAT BY EMAIL OR ON THEIR
mobile phone prior to leaving for the airport.
They can also check in using a self-service
KIOSK AT THE AIRPORT DEPENDING ON THEIR
destination.
s Staff available to provide assistance
at every stage of your trip
From arriving at the airport through to boar-
DING !IR &RANCE STAFF ARE ON HAND AT THE
airport to answer customers’ questions and
PROVIDE ASSISTANCE #USTOMERS ALSO HAVE
access to the network of Air France ticket
offices throughout France and Europe.
FOR mIGHTS BETWEEN HOURS AND
HOURS %UROPE AND THE -EDITERRANEAN
PASTRIES ARE SERVED IN THE MORNING A
sandwich at meal times and a selection of
sweet and savoury biscuits on other flights
throughout the day.
. for flights between 2:30 hours and 3 hours
EG TO !THENS A BREAKFAST TRAY IS SERVED
IN THE MORNING A COLD MEAL AT MEAL TIMES
and a sandwich is served at other times.
7EIGHING JUST KG IE JUST KG LIGHTER
THAN A CONVENTIONAL SEAT THE NEW SHORT FOR mIGHTS OVER HOURS EG TO -OSCOW
HAUL SEAT IS LIGHTER AND CONTRIBUTES TO OR "EIRUT A BREAKFAST TRAY IS SERVED IN THE
REDUCING #/2 emissions. MORNING AND A COLD MEAL ACCOMPANIED BY
a selection of biscuits is available at other
times.
9
> Personalized services s CHILDREN TRAVELLING ALONE
The latest technologies for the
benefit of customers
/N ALL ITS mIGHTS !IR &RANCE OFFERS PERSONALI- /N mIGHTS WITHIN -ETROPOLITAN &RANCE AND
zed services for: THE &RENCH /VERSEAS $EPARTMENTS CHIL-
s h!IR &RANCE #ONNECTv A FREE PROACTIVE
DREN CAN TRAVEL ALONE FROM THE AGE OF
information service.
s PASSENGERS WITH REDUCED MOBILITY ON INTERNATIONAL mIGHTS
7HEN BOOKING THEIR mIGHT CUSTOMERS
!IR &RANCE OFFERS THE 3APHIR SERVICE ENSU- !IR &RANCE OFFERS A 5- SERVICE WHICH LOOKS
BENElT FROM !IR &RANCE #ONNECT AN EX-
ring reduced mobility passengers receive after children from the beginning to the end
CLUSIVE FREE SERVICE WITHOUT SUBSCRIPTION
the assistance they need to travel under OF THE TRIP AVAILABLE FOR CHILDREN UP TO THE
OR MEMBERSHIP WHICH INFORMS THEM OF
OPTIMUM CONDITIONS )N THIS WAY CUSTOMERS AGE OF ON DOMESTIC mIGHTS AND ON
changes or irregularities concerning their
ENJOY GREATER AUTONOMY AND COMFORT WHILE INTERNATIONAL mIGHTS !T THE PARENTS REQUEST
trip.
travelling in total safety. These services are this service is also available for young
available from the moment they set off to PASSENGERS FROM UP TO THE AGE OF
the moment they arrive. ON DOMESTIC mIGHTS AND FOR YOUNG PEOPLE
FROM UP TO THE AGE OF ON INTERNATIONAL
/N BOARD THE AIRCRAFT ARE EQUIPPED WITH flights.
a wheelchair. The seats are fitted with ar-
MRESTS THAT CAN BE RAISED FACILITATING ACCESS %VERY YEAR !IR &RANCE CARRIES CLOSE TO
for disabled passengers and making for CHILDREN WHO TRAVEL ALONE TO
smoother boarding and disembarkation. JOIN THEIR FAMILY AND FRIENDS IN &RANCE AND
ABROAD INCLUDING OVER FOR THE
domestic network alone.
To ensure they can be contacted
PERSONALLY IN CASE OF A mIGHT CHANGE
customers must make sure that
Air France has a reliable way of contacting
THEM BY PROVIDING THE MAXIMUM NUMBER
OF CONTACT DETAILS TELEPHONE MOBILE
OR EMAIL WHICH THEY WILL BE CONSULTING
during their trip. This information may be
INCLUDED WHEN BOOKING EITHER THROUGH A
CALL CENTRE AN !IR &RANCE TICKET OFlCE A
TRAVEL AGENT A WEBSITE OR UNDER THE h-A-
NAGE YOUR BOOKINGSv SECTION ON WWW
airfrance.com.
s A MOBILE INTERNET SITE HTTPMOBILE
AIRFRANCECOM AND APPLICATIONS ALLOWING
CUSTOMERS AMONG OTHER THINGS TO PUR-
chase tickets and manage their reserva-
tions directly from their mobile phone.
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