The Adfamous Award Show - MARCH 13, 2021 | TRANSIT DRIVE-IN THEATRE
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
The Adfamous Award Show MARCH 13, 2021 | TRANSIT DRIVE-IN THEATRE
Infamous, Adfamous, or forgettable?
Andy Warhol once said, “In the future, everyone will be world-famous for 15 minutes.”
How about 45 seconds? Clearly Mr. Warhol had never heard of TikTok. But in a
world where trends come and go faster than the latest Hollywood scandal, how can
we as advertisers create a moment that lasts forever? Beyond the glitz and glam
of Best of Show or the Cannes Lions, is there another “Just Do It” or “Got Milk?”
waiting in the wings? Each creative brief is another chance to make work that
matters. What will you create?
3
Josh Gumulak Katie Hazel
SENIOR ACCOUNT EXECUTIVE, FARM ASSOCIATE CREATIVE DIRECTOR, CROWLEY WEBB
Adina Pera
In one of the most trying years ever, a special group of people put their talents and
efforts together to make sure our most beloved event was still a celebration, as it should
be. Here’s to them, and to moving past 2020, masks, and all things “limited capacity.”
Above all else, thank you to our incredible co-chairs that worked tirelessly to take the
American Advertising Awards outdoors for the first time ever – Katie Hazel and Adina ACCOUNT MANAGER, CROWLEY WEBB
Pera. Additional shoutouts to major contributors, Maura Noonan as past chair, Mary
Amenta, and Shannon Silva for making sure all deadlines were met, arrangements were It's hard to believe an entire year has passed since our last
made, and communications were sent. We’d all be signing into our 3,596th Zoom call award show! What a year to remember (or forget for a lot of
to watch this show if it wasn’t for your hard work! people). We have all faced so many challenges and overcome
so much this past year – but we made it and hopefully brighter
I owe more special thanks to the entire Crowley Webb organization for all their donated days will be here soon.
time and energy that went into bringing this show to life. Tasked with the incredibly
taxing challenge of organizing this amidst a pandemic, planning it as an outdoor show, The amount of incredible work that was created and is being
and altering timelines like never before, they remained innovative and fully engaged to honored tonight is a testament to the hard work, creativity,
see it through. On behalf of all of AAF Buffalo, we thank you as there’s no way we’d and dedication of the Buffalo advertising community.
come close to this type of event without you! Planning an outdoor, socially-distanced award show from our
Thank you to our entire board who is collectively among the hardest working group kitchens, home offices, and bedrooms in the midst of a global
of people I’ve ever been fortunate to be a part of. I’m honored to be your leader and pandemic has had its difficulties, but we all pulled together to
humbled by how you continue to push our organization forward. make it happen. The Adfamous Awards would not be possible
without the support from everyone at Crowley Webb. Special
Another thank you to all of our sponsors throughout the year and specifically, of the AAAs. thanks to these super stars: Rosalind, Molly, Tom, Theresa, Kelly,
Your support this year in particular has been so crucial for us that we’re able to stay the Alex, Ellen, Tien, Nate, Kirsten, Mary, Matt, Jeff, and everyone
course despite no in-person events and continue to find innovative ways to add value for else who tossed a Cameo idea our way. Thank you to Warren
members. Lastly – my sincerest thanks to our members, both professional and student, Stanek who has never uttered the words "Sorry, I can't." To the
for continuing to support us and bringing enthusiasm and interest to every single one AAF Board, thanks for your support and for embracing the idea
of our events – whether all virtual or when we’re fortunate enough to be back in person. of this show in a year unlike any other.
It’s thanks to each of you that we’ve managed to set a national standard with our
organization, and for that, I continue to be very grateful. Congratulations to all of the stars tonight!
Enjoy all the fame that comes from your advertising glory!
4 5
Michael Tsanis
VICE PRESIDENT & CREATIVE DIRECTOR, THE MARTIN GROUP
It’s very weird to win something like this when you feel like you’re just beginning to hit your
stride. It inevitably makes you think about the past, the choices that brought you here, and
the people who were fatefully part of the journey and ultimately became part of your DNA.
As a kid, I would draw logos over and over until I got them to the point of perfection. I would
spend hours reproducing movie posters and album covers without ever understanding why.
One day, in my second year of a business degree, my professor – a former Creative Director
at Leo Burnett in Chicago – told me what I needed to be doing.
I hated school, except that it introduced me to Andalyn Courtney. Once school was out of
the way, it wasn’t long until I landed an advertising gig at Eric Mower that introduced me to
Tom Merrick, who I created BlueCross BlueShield’s “Healthy Changes Everything” campaign
with. He not only became my most influential creative partner, but he taught me how to lead
and nurture other creatives’ work.
As years went on and successes mounted, I met Tod Martin – who in true Tod Martin fashion,
knew a good thing when he saw it. He trusted me with the enormous responsibility of
driving his agency’s creative product. It’s been here, with an exceptional group of co-workers
and friends, that I found my home. With every campaign – whether it was for global brands
like ASICS, New Era Cap, Rich Products, and Under Armour, or with more localized initiatives
like the Oishei Children’s Hospital move – we pushed ourselves to create experiences that
were unlike anything we had ever done before. And the best is yet to come.
Thank you to Andalyn for always believing in me. To Rob Neiler and Dave Koch for giving me
my first break. To my EMA squad for the lifelong friendships. To Tom Merrick for being the
GOAT that taught me everything. To the creative team at The Martin Group – you amaze,
irritate, and give me so much joy every day. I only hope to inspire you half as much as you
inspire me. To the extended TMG Team, I'm truly fortunate to call you my colleagues and
my friends. To Lisa Strock, your wisdom and support mean everything. To Tod, thank you
for being the example and trusting me from day one. You’ve given me the opportunity of my
life, and I will forever be grateful to you! And, of course, to Colin for never-ending patience
and love.
Thank you all. From the bottom of my shallow heart. Xoxo
6 7
Holly Norris Tim Bouchard
DESIGNER, WHITE BICYCLE OWNER & CEO, LUMINUS
FORMER AAF BUFFALO PRESIDENT
Seven years, seven months, and six days ago, I stumbled my way into
a college program that gave both structure and autonomy as I learned Thank you to everyone who supported me and the board through my
about a field I didn’t know existed. Exploring everything, mastering years serving the club. The thing that I’ve noticed every year when
nothing, I found design by accident. this award is given out is that each recipient has had the backing of
hundreds of amazing club members to support them during their
Once I found my place, I kept learning. From everyone. From everything.
service to the club. I feel no different now as someone who’s receiving
From coffee table books to album packaging to etch-a-sketch style
the award. So thank you everyone, for also supporting me, my crazy
LEDs on the gas pump at a rest stop in Nebraska. I’m still learning
ideas, and sometimes (most times) uncontained energy.
from the good and the bad design out in the world as much as I’m
learning from the people mentoring me, the clients trusting me with Thank you to Scott Bartels for his example of leadership and providing
their work, and the students I’m fortunate to teach. Curiosity and me opportunities to contribute to the board very early on in my
open-mindedness is everything. tenure. Thanks to my fellow board members over the four years I
served, especially Kyle Rogers, Dan Nesselbush, Jaime Applegate,
Thank you to all of my friends and mentors of White Bicycle’s present
Josh Gumulak, Ally Ruiz Balcerzak, and Paige Lamparelli who were
and past – to Brian for the hours-long conversations and infinite
rock star e-board members.
wisdom and to Kyle for the same conversations in a quarter of the
time. To Casey Kelly for being ever-inspiring, ever-encouraging, I urge everyone to stay involved in the club, even if only at the
and believing in me. To Brit for teaching me what it means to show membership level, to continue the positive momentum that the
up for your work. To Meagan for being my person and for every club has seen over the last decade. There are so many things that
single “yes and.” To Lillian for being the sunshine. To Rachel for being are already in the works to improve the club’s involvement with
the sponge. diversity initiatives, educational development, and community
outreach. I look forward to seeing the continued success of the
I’m endlessly thankful to be at White Bicycle working beside a team
club to come and continuing to be a part of our membership family.
of the brightest minds I’ve known, fortunate to have learned from
and designed for so many, and both humbled and grateful for the
acknowledgment of my future stardom. I’ll let you guys know when
I finally hit that star status.
8 9
Jessica Brown Nik Barkley Elaine Kalvelage Alexandra Askot
CREATIVE DIRECTOR, CREATIVE DIRECTOR, CREATIVE DIRECTOR, ASSOCIATE CREATIVE DIRECTOR,
TBC MATTER COMMUNICATIONS ENERGY BBDO MRY
With a passion for building brands Through his career, Nik has helped Elaine is a Creative Director/Art Alex has over 11 years of experience
and creative exploration, Jess a wide range of clients that span Director living in Chicago, IL. Her working across brands like Nikon,
draws on 16 years of experience both the B2B and B2C spaces, award-winning work for Extra Gum, Nature Valley, Walmart, and American
across a variety of categories to including Cambridge Associates, Kerrygold, and Home Instead have Express. She’s had the opportunity
transform insights into ideas that Johnson Controls, Kenco, BlueCross received attention from Creativity, to design websites and games, launch
lead to effective execution. She BlueShield, Veritas Technologies, Adweek, Variety, The Drum, and new products, and lead her team
embraces our connected world, Hood, Harman/JBL, Sodexo, and Ad Age. Her passion is to create on set to create thousands of pieces
using technology and social media CVS, to name a few. Whether it’s purpose-driven work to impact of original content. When she’s not
as much as copywriting and design strategically building a brand from culture for the better, but while working, she’s exploring her new
to shift consumer behaviors and the ground up, helping launch one she’s not doing that, she curates hometown of Philadelphia and
deliver memorable experiences. in a multifaceted livestream event, her corgi’s TikTok profile so she chasing her two boys.
or creating dynamic interactive can quit her day job and live off
experiences through websites, her dog’s fame one day.
games, and campaigns, Nik’s
creative drive and vision are
rooted in loving a good challenge.
10 11
SALES AND MARKETING
Silver
Sales Promotion | Packaging | Single Unit
MIRROR MATTER
AVIATE AUDIO
AVIATE AUDIO AIRPATCH PACKAGE
JEREMY BANAS, Creative Director/Design
ZACH HUBER, Graphic Designer
JAMES MILLARD, Director of Accounts
DAN STOUT, Creative Director/Copy
TIM MEYERS, Graphic Designer
GRACE BILLISKI, Account Coordinator
Silver
Sales Promotion | Packaging | Single Unit
LUMINUS
DRUTHERS BREWING CO.
DRUTHERS TOYS FOR TOGA LABEL
TIM BOUCHARD, Partner/Chief Creative Officer
JOHN ENGLISH, Art Director
JEFFREY QUINN, Account Executive
12 13
SALES AND MARKETING SALES AND MARKETING
Silver Gold
Sales Promotion | Packaging Campaign Collateral Material | Publication Design | Book Design
STRONGHOLD STUDIO DELAWARE NORTH
BRICKYARD BREWING CO. DELAWARE NORTH
PACKAGING DESIGN THE FUTURE OF PARKS
ROB HOPKINS, Designer JAMES NEILER, Art Director
CHARLIE ROBERTS, Senior Communications Specialist
MEGAN BURGET, Project Manager
B EAN B ASTARD COFFE E | CO F F EE R OAST ERY & C A F E PAC KAGI N G D ES I GN | STA N DA R D R OAST S ER I ES
Silver Gold
Sales Promotion | Packaging Campaign Direct Marketing | Direct Mail
STRONGHOLD STUDIO MOWER
BEAN BASTARD COFFEE MOWER
PACKAGING DESIGN MOWER HEALTHCARE MAILER
ROB HOPKINS, Designer MIKE BARON, SVP, Creative Director/Writer
SARAH NEUNDORFER, Creative Director/Writer
CHELSEA CARNEY, Art Director
SCOTT SCHUMAN, Production Director
MAGGIE HOOPER, Management Supervisor
B R I C KYA R D B R E W I NG CO. | C R AF T B R E W E RY PAC KAG I N G D E S I G N | SW E E TS & S O U RS L A B E L S E RI E S
ERINN NEUMAN, SVP, Insight
MIRANDA JOHN, Senior Project Manager
14 15
SALES AND MARKETING SALES AND MARKETING
Gold Silver
Direct Mail | Single Unit Direct Marketing | Specialty Advertising | Apparel
THE MARTIN GROUP LUMINUS
CENTIVO HEALTH DRUTHERS BREWING CO.
PULLOUT MAILER DRUTHERS ILLUSTRATED SHIRT
KIRA CSAKANY, Creative Supervisor TIM BOUCHARD, Partner/Chief Executive Officer
TERRY CABER, Art Director MICHAEL LADUCA, Partner/Chief Creative Officer
FRANK CONJERTI, Associate Creative Director JOE CONTI, Art Director
11B Other Merchandise | DRUTHERS – Illustrated Glass
MICHAEL TSANIS, SVP, Creative JEFFREY QUINN, Account Executive
KATE CHOKSHI, VP, Account Service
AMY STRZELEC, VP, Creative Operations
GROVER CLEVELAND PRESS, Printing
KAROLIN SCHNOOR, Illustration
Silver Silver
Direct Mail | Mixed - Campaign Direct Marketing | Specialty Advertising | Other Merchandise
THE MARTIN GROUP LUMINUS
CENTIVO DRUTHERS BREWING CO.
MEET CENTIVO MAILER DRUTHERS ILLUSTRATED GLASSES
KIRA CSAKANY, Creative Supervisor TIM BOUCHARD, Partner/Chief Executive Officer
TERRY CABER, Art Director MICHAEL LADUCA, Partner/Chief Creative Officer
FRANK CONJERTI, Associate Creative Director JOE CONTI, Art Director
MICHAEL TSANIS, SVP, Creative JEFFREY QUINN, Account Executive
KATE CHOKSHI, VP, Account Service
AMY STRZELEC, VP, Creative Operations
GROVER CLEVELAND PRESS, Printer
KAROLIN SCHNOOR, Illustration
16 17
SALES AND MARKETING SALES AND MARKETING
Silver Silver
Direct Marketing | Specialty Advertising Campaign Direct Marketing | Specialty Advertising Campaign
LUMINUS CROWLEY WEBB
DRUTHERS BREWING CO. PRAXIS
DRUTHERS ILLUSTRATED GLASSES SCOPE TRADE SHOW BOOTH AND BROCHURE
TIM BOUCHARD, Partner/Chief Executive Officer MATT LOW, Creative Director
MICHAEL LADUCA, Partner/Chief Creative Officer ANDALYN COURTNEY, Art Director
JOE CONTI, Art Director NATHANIAL BENOIT, Art Director/Designer
JEFFREY QUINN, Account Executive CHELSEA ROTH, Project Manager
MATTHEW MCCARTHY, Production Manager
HADLEY EXHIBITS, Printer
MINUTE PRINT, Printer
11C Specialty Advertising – Campaign | DRUTHERS – Illustrated Glasses – 4 of 4
Silver
Direct Marketing | Specialty Advertising Campaign
CROWLEY WEBB
Gold
Advertising Industry Self-Promotion | Collateral | Brand Elements
PRAXIS
PENNANTS AND PINS
FARM
MATT LOW, Creative Director
NATHANIAL BENOIT, Art Director/Designer AAF BUFFALO
LIZ MATTINGLY, Copywriter ADDYS SPEAKEASY 2020
ROSALIND CARDONE, Copywriter
KEARNEY ERHARD, Copywriter MATT CASCARIN, Executive CD/Copywriter JEFF MACIEJEWSKI, Photographer
CHELSEA ROTH, Project Manager LAUREN SHAPIRO, Creative Director AMY NIZIALEK, Junior Digital Developer
MATTHEW MCCARTHY, Production Manager ROBERT MURPHY, Creative Director CHUCK MALCZEWSKI, Director of Production
OXFORD PENNANT, Fabricator ALLISON FANARO, Senior Art Director Services
EZ LAPEL PINS, Fabricator JULIANA CONIDI, Graphic Designer KAITLYN KULESZA, Project Manager
MINUTE PRINT, Printer LAUREN CARMER NIEMAN, Sr. Copywriter ANDREA DUNNING, Copy Editor
TIM MARREN, Senior Copywriter THOMAS STEARNS, Senior Proofreader
MAURA NOONAN, Digital Media/ GIBLIN MARKETING SOLUTIONS, Print Production
Content Manager
18 19SALES AND MARKETING SALES AND MARKETING
Gold Silver
Advertising Industry Self-Promotion | Collateral Advertising Industry Self-Promotion | Collateral | Direct Marketing & Specialty Advertising
FIFTEEN FARM
PRESIDENT & SHOW CHAIRS ................................................................ 4
SPECIAL AWARDS .................................................................................8
FIFTEEN FARM
PROFESSIONAL ADDYS..........................................................................14
Judges .........................................................................................................16
Work
Sales & Marketing ................................................................................ 18
THE
wise
Print Advertising .................................................................................. 57
FIFTEEN BOOK E FARM TURKEY BASTER REACH PIECE
Out-of-Home & Ambient Media ............................................................. 60
Online/Interactive ................................................................................ 71
heads
ver since a bewhiskered son of a carpenter made our first known attempt at guerilla Film, Video & Sound ............................................................................. 90
Cross-Platform .....................................................................................102
marketing with his water-into-wine stunt, ours has always been a boozy culture. Elements of Advertising ..................................................................... 120
Centuries later, advertisers performed alcohol-fueled miracles of their own, seducing prospects over
three martini lunches or adding a little hair of the dog to their morning routine in preparation for the
LOCAL ADDYS ....................................................................................144
demands of the day ahead. Creative Use of Paper .................................................................................146
CommUNITY Award ..................................................................................147
Today, we may celebrate the hard-fought wins and soul-crushing losses a bit more responsibly, but our
industry’s cocktail culture rages on. That’s why we come together, not as competitors, but as comrades STUDENT ADDYS ...............................................................................148
SARAH WALCZAK, Art Director MATT CASCARINO, Executive Creative Director/Copywriter
intoxicated with admiration of one another’s magnificence, humility, and improbable dexterity to turn
JULIANNA FORTAIN, Copywriter
Judges ...................................................................................................... 150
the arts into a living. And while some of us may get a little carried away, who are we to prohibit the Work ......................................................................................................... 152
merriment that punctuates another remarkable year?
BEST OF SHOW .................................................................................172
Student ...................................................................................................... 174 SP EC IA L AWA RD S
SAMANTHA LONCZAK, Graphic Designer ANDREA LOPICCOLO, Graphic Designer BRADY MCFADDEN, VP of Client Service
Professional ...............................................................................................178
THE ADS ...........................................................................................184
CREDITS & THANK Yous ................................................................. 208
TIM MARTIN, Graphic Designer BRIANNA DEJOY, Photographer 2 3 8 9
ROBERT MURPHY, Creative Director
MACLAINE RUSSELL, VFX/CGI Director RACHEL SPENCE, Creative Director MICHAEL BROWN, Creative Director
RICHARD HERBECK, Senior Copywriter KAITLYN KULESZA, Project Manager
SALES KIT OR
PRODUCT INFORMATION SHEETS: SILVER
SPECIALTY ADVERTISING –
OTHER MERCHANDISE: GOLD
SALES KIT OR
PRODUCT INFORMATION SHEETS: SILVER
SPECIALTY ADVERTISING –
OTHER MERCHANDISE: SILVER
CHUCK MALCZEWSKI, Director of Production Services
JOSH GUMULAK THE MARTIN GROUP THE MARTIN GROUP
AAF BUFFALO PRESIDENT UA SEAMLESS MID BRA SEEDING BOX UA MLB ALL STAR GAME
ACCOUNT EXECUTIVE, GELIA Under Armour SEEDING BOX
Every defiant and ambitious event in our nation’s history is accompanied by a long list of those LAUREN CARMER MAURA NOONAN KATIE HAZEL Rob Hopkins, Freelance Art Director
Under Armour
to either ridicule for their shortfalls, or sincerely thank for their contributions. I can assure you ADDYS CO-CHAIR ADDYS CO-CHAIR ADDYS CHAIR-ELECT Andrew Henesey, Senior Art Director
Kira Csakany, Creative Supervisor
those mentioned below are included among the latter. COPYWRITER, FARM DIGITAL MEDIA & CONTENT SPECIALIST, FARM ASSOCIATE CREATIVE DIRECTOR, CROWLEY WEBB Jillian Gallagher, Creative Supervisor Michael Tsanis, VP, Creative Director
Above all, thank you to our incredible triad of co-chairs, Lauren Carmer, Maura Noonan, and Babe Ruth, F. Scott Fitzgerald, Charles Lindbergh—all I’ve been looking forward to this open bar—I mean, I thought I knew how much work went into an ADDYs Michael Tsanis, VP, Creative Director Jillian Gallagher, Associate Creative Director
Katie Hazel, who worked tirelessly to build this Speakeasy from the ground up. Also, thanks to impressive individuals who made their mark on history night—for months. When we began concepting show after observing from the comfort of my office Jessica Black, Studio Manager Matt Lahue, Copywriter
Shannon Silva, who remained a major show contributor even after her board tenure had officially with their singlehanded accomplishments. Which themes last summer, it felt like March 6 was decades chair for many years. Horsefeathers! After two years on Jessica Black, Studio Manager
Caitlin Higman, Project Manager
concluded. The bar would’ve run dry and the music halted if it weren’t for your unrelenting hard means they never attempted to put on the ADDYs. away. And here we are. I never entirely grasped how the board, I have witnessed countless people hitting on Amanda Clark, Senior Account Manager Caitlin Higman, Project Manager
work since last July. much work goes into the ADDYs, but I will forever be all sixes to help showcase local work, and this year is
Choreographing this event is by no means a solo Cameron Bailey, Public Relations and Amanda Clark, Senior Account Manager
I owe another special thanks to Matt Cascarino and the entire FARM organization for gifting blown away by the talent, innovation, creativity, and no different. The amount of time, effort, and volunteers Content Coordinator, MDPR
endeavor. Each year, we build on the work of ADDYs John Jiloty, VP, Social Media and Content,
their time, ideas, and brilliant wordplay to us over the past eight months. Their commitment dedication it took to pull this off. It is certainly no that go into this show and all the events leading up to John Jiloty, VP, Social Media and Content, Martin Sport, MDPR
chairs past and lean on the teams that support us
never faltered throughout the process, and it’s thanks to them we were again able to make small feat, and I am so grateful to have surrounded it really is impressive. A special thanks to the team Martin Sport, MDPR The Colad Group, Printer
today. Thanks to the whiz kids on both the AAF Buffalo
AAF Buffalo’s largest event a success in 2020! myself with some of the best in the biz to do it. at FARM for bringing us all underground this year! The Colad Group, Printer
board of directors and at FARM who have poured
their hearts and souls into this evening and all that To the attendees: thank you for being part of this Cheers to all the winners! The work in our Twenty First Century Press, Fulfillment
Thank you also to our entire board. You all are collectively among the hardest working group of
people I’ve ever had the good fortune to be a part of. I’m honored to be your leader and humbled led up to it. It is your kindness, your willingness community, doing what you do every day, and heading city is impressive, and we should all be proud.
Z A C K
by how you continue to push our organization forward. to lend a hand, and your extraordinary talent that underground with us to celebrate it. Now, it’s time I hope the giggle water doesn’t hit you too hard.
make it a privilege to be a part of this year’s ADDYs. to raise a glass (or two). Cheers to Speakeasy 2020
Another thank you to all of our sponsors throughout the year—especially those supporting this and each and every one of you who made it possible.
C L E A N S L AT E U V particular event. Your contributions and generosity allow us to take chances for the betterment And cheers to you, the fearless creators and savvy
I
A device that disinfects of the chapter and to host the programming that has now become standard. Lastly, my sincerest strategists who make our industry the envy of
N
thanks to our members, both professionals and students, for continuing to support us and for the unlucky ones on the outside. Thank you for
your disgusting cell A ZUNA bringing interest and enthusiasm to every single one of our events. It’s because of you that we’ve submitting work that inspires us to be better and
SCHNEIDER
D
phones seems like a good for being an integral part of the show. Enjoy your
Harnessing the power of Zack grew up knowing managed to set a national standard with our organization, and for that, I am truly grateful.
evening. You deserve it, you fabulous mugs and molls.
Enjoy reveling in your splendor. You all deserve it. Cheers!
idea right about now.
E
tea tree oil, Azuna safely limited expectations.
It did when the startup and naturally neutralizes
P
So he’s never surprised
C E O
was trying to get off the bad smells and purifies when others are shocked
E
ground. FIFTEEN believed, the air. FIFTEEN saw the by all he’s accomplished 6 7 22 Sales & Marketing > Sales Promotion Sales & Marketing > Sales Promotion 23
N
and created a brand, voice, potential (particularly in in the face of his
D
and internet home for our office fridge) and gave physical differences,
+
E
them. In the face of the Azuna an identity, lifestyle his age, and his humble
C IR C U I T C L IN I C A L coronavirus, CleanSlate photos, and a video series.
N
homebase in Western
P A R T N E R
When we heard the pitch sales are going global. Recently certified Global New York. Happy to bear
C
for a startup with a new Green®, Azuna pucks found the weight of the eternal
G R E G
E
platform that empowers their way into the swag underdog and optimist,
patients to choose clinical bags at the 2020 Oscars. Zack inspires his team
+
research as a care option, and his clients to
STARTUP
Silver Gold
we not only became their believe they can achieve
NEUNDORFER
I
agency, we became an anything they set their
N
investor. Our commitment mind to.
produced a full scale
S A
re-brand, website, and
R U ’ S P IE R O G I integrated campaign.
When his baseball career hit a ceiling at a Division 3
N
Circuit Clinical rise
S P I R I T
Our other startup! art school, Greg turned to his other love: design. An
I
Ru’s is our side continues, raising $1.7
entrepreneurial spirit has driven a 20+ year career in
T
million in new financing
C C O
hustle — a USDA- advertising in Cincinnati, NYC, and Buffalo, hitting home
Y
certified pierogi in 2019.
runs for a number of prominent global brands. After
manufacturer with a learning the ropes when launching a boutique digital
+
dozen product lines, I T S TA R T E D W I T H T W O G U Y S A N D A N O R A N G E C O U C H . After years leading and winning for design shop, he founded FIFTEEN with Zack Schneider,
slots in grocery agencies in New York and Buffalo, Greg and Zack quit everything and started up their own. To becoming the agency’s first Creative Director. As COO,
+
stores across this day, that founding spirit of entrepreneurship informs everything we do. The way we work,
V I
Greg now steers the agency and our clients toward
North America, and the clients we take on, and the paths we grow down. Everyday we’re fostering relationships business stability and growth.
P A R T N E R
output capability for and searching for good ideas to diversify our business. If we believe in a client’s product, and
S
millions of pounds the opportunity arises? We become investors, either with money or trading services for equity.
I
of pleasantly plump That’s not a normal agency thing. But that’s FIFTEEN.
O
premium pockets of
N
pleasure every year.
Advertising Industry Self-Promotion | Collateral | Direct Marketing & Specialty Advertising Advertising Industry Self-Promotion | Collateral | Direct Marketing & Specialty Advertising
L I T TLE
A U
MOWER
D A C
V I C T O R I E S FARM
I
T
Y
We see those skeptical eyebrows. Don’t be judgin’
+
the 716. From our humble homebase in Buffalo,
NY, FIFTEEN works with clients with business that
circles the globe. Magical tools like the internet,
A
mobile telephones, and aeroplanes allow us to
M
Back in 2016, Catholic Health, Western New York’s largest healthcare provider, was looking for a provide a seamless, responsive client experience
MOWER
B
new agency. We were an agency, so we figured we’d go for it. While shop after shop marched in — regardless of our physical distance. And we
AAF BUFFALO
with presentation decks and descriptions of what their campaign would look like, FIFTEEN took a
I
don’t need to charge exorbitant rates in order to
bolder approach: We went out and produced an entire television ad on our own.
T
pay the rent for offices with views of Midtown or
palm trees in the parking lot.
I
MOWER HEALTHCARE MAILER
O
Yeah, we won the account. That little spot we produced on our own aired as-is, and spun COME GET SOME BUFFALOVE.
ADDYS SPEAKEASY 2020 SHOW BOOK
N
out into an integrated campaign that changed the tone. Once it launched, Catholic Health
outperformed their primary competition for eight straight quarters.
+
716.608.6216
D
I N F O R M AT I O N @ A G E N C Y 1 5 . C O M
R
AGENCY15.COM
O
5 9 9 D E L AWA R E AV E N U E , S U I T E 2 1 5
N
B U F F A L O , N E W Y O R K 1 42 0 2
MIKE BARON, SVP, Creative Director/Writer
E
MATT CASCARIN, Executive CD/Copywriter JEFF MACIEJEWSKI, Photographer
S
LAUREN SHAPIRO, Creative Director AMY NIZIALEK, Junior Digital Developer SARAH NEUNDORFER, Creative Director/Writer
ROBERT MURPHY, Creative Director CHUCK MALCZEWSKI, Director of Production Services CHELSEA CARNEY, Art Director
ALLISON FANARO, Senior Art Director KAITLYN KULESZA, Project Manager SCOTT SCHUMAN, Production Director
H O M E T O W N
O N T H E JULIANA CONIDI, Graphic Designer ANDREA DUNNING, Copy Editor MAGGIE HOOPER, Management Supervisor
B I G LAUREN CARMER NIEMAN, Sr. Copywriter THOMAS STEARNS, Senior Proofreader ERINN NEUMAN, SVP, Insight
P R I D E
TIM MARREN, Senior Copywriter GIBLIN MARKETING SOLUTIONS, Print Production MIRANDA JOHN, Senior Project Manager
S C R E E N
+
MAURA NOONAN, Digital Media/
N E R D O M
Content Manager
Did you know the world’s first movie
theater opened in Buffalo, NY, in 1896?
The city’s commitment to the ultimate
FIFTEEN’s undertakings for BIFF
art form lives on today, with a robust
included designing a permanent
+
production economy and the Buffalo
logo, creating the theme for the
International Film Festival. When
2017 festival and the production
V I D E O
BIFF went looking for an updated look
of an original short film shown in
and attitude to harness the region’s
area theaters as festival dates drew
cinematic ascension, FIFTEEN was ready.
near. Ticket sales set new records
that year, and the lasting impact
has been to help elevate BIFF from a
forum for locally-made B-movies to
C A M E R A S
a festival of prestige that brings in
A-list talent and premieres.
20 21PRINT ADVERTISING OUT-OF-HOME
Silver Silver
Magazine Advertising | Full Page Or Less - Single Unit Single Installation
TELESCO CREATIVE GROUP CROWLEY WEBB
PHILLIPS LYTLE CROWLEY WEBB
PHILLIPS LYTLE IDEA SPONSORSHIP AD MURAL
MIKE TELESCO, Creative Director JEFF PAPPALARDO, Creative Director
CRISTA PFAHLER, Copywriter MATT SAGURNEY, Artist
ROB LYNCH, Artist
Silver Silver
Magazine Advertising Campaign Single Installation
TELESCO CREATIVE GROUP HADLEY EXHIBITS INC.
PHILLIPS LYTLE ACV AUCTIONS
PHILLIPS LYTLE SPONSORSHIP CAMPAIGN ACV 50X50 ISLAND BOOTH AT NADA 2020
MIKE TELESCO, Creative Director ALEX KEOGAN, Project Manager
CRISTA PFAHLER, Copywriter PAUL MOSS, 3D Designer
GRZEGORZ PILIP, Graphic Designer
MELISSA PORCARI, Creative Traffic Manager
22 23OUT-OF-HOME ONLINE/INTERACTIVE
Silver Silver
Single Event Websites | Consumer
THE MARTIN GROUP LUMINUS
PUMA DRUTHERS BREWING CO.
PUMA X SONIC RS-X LAUNCH DRUTHERS BREWING CO. WEBSITE
LEVI NEULAND, VP, Digital Strategy TIM BOUCHARD, Partner/Chief Creative Officer
ANDREW HENESEY, Senior Art Director MICHAEL LADUCA, Partner/Chief Creative Officer
JILLIAN GALLAGHER, Associate Creative Director JOE CONTI, Art Director
MICHAEL TSANIS, SVP, Creative JOSH ROBINSON, Digital Designer
ERIC WRIGHT, Account Director JOHN CONNELLY, Programming Director
JOHN JILOTY, VP, Social Media and Content, Martin Sport, MDPR TESS FELTON, Copywriter
CAMERON BAILEY, Public Relations/Content Coordinator, MDPR JEFFREY QUINN, Account Executive
Silver Silver
Poster - Campaign Websites | B-to-B
THE MARTIN GROUP FIFTEEN
PUMA CATAPULT
PUMA X SONIC RS-X LAUNCH CATAPULT WEBSITE
LEVI NEULAND, VP, Digital Strategy SARAH WALCZAK, Art Director
ANDREW HENESEY, Senior Art Director RICHARD HERBECK, Senior Copywriter
JILLIAN GALLAGHER, Associate Creative Director AUDREY MULHISEN, Front-End Developer
MICHAEL TSANIS, SVP, Creative ZAK SCHAFFSTALL, Software Engineer
ERIC WRIGHT, Account Director KIM CARUANA, Senior Digital Project Manager
JOHN JILOTY, VP, Social Media and Content, Martin Sport, MDPR MIKE CHRISTENSEN, Managing Director
CAMERON BAILEY, Public Relations/Content Coordinator, MDPR RACHEL SPENCE, Creative Director
24 25ONLINE/INTERACTIVE ONLINE/INTERACTIVE
Silver Gold
Websites | B-to-B Websites | B-to-B
RENOUN CREATIVE CROWLEY WEBB
ASSET RECOVERY COMPANY OF AMERICA, LLC (ARCA) ESAB
ARCA INDUSTRIES WEBSITE “WE SHAPE THE FUTURE” WEBSITE
NICHOLAS HAAS, Designer/Creative Director MOLLY CHVALA, UX Director
DANIEL WANGELIN, Art Director/Account Manager KELLY PETERS, Project Manager
RYAN HIRLIMAN, Developer BRITTNEY DULLIN, UX Designer
JON GERLACH, UX Developer
DARRYL COLLING, Art Director
KEARNEY ERHARD, Copywriter
JEFF PAPPALARDO, Creative Director
WARREN STANEK, Retoucher
NICOLE LAWNICZAK, Account Director
JOE RUSSELL, Project Manager
weshapethefuture.com
Silver Gold
Websites | B-to-B Websites | Microsites
PARKWAY DIGITAL THE MARTIN GROUP
MACH ARCHITECTURE PUMA
MACH ARCHITECTURE WEBSITE PUMA X SONIC RS-X LAUNCH
CHRISTOPHER REILLEY, Creative Lead LEVI NEULAND, VP, Digital Strategy
ROBERT KLINGENSMITH, Developer ANDREW HENESEY, Senior Art Director
JENNA HUTZLER, Project Manager JILLIAN GALLAGHER, Associate Creative Director
TAYLOR FLYNN, Content Strategist MICHAEL TSANIS, SVP, Creative
DANA KOCHEMS, Designer ERIC WRIGHT, Account Director
KELSIE ENGERT, Digital Copywriter JOHN JILOTY, VP, Social Media/Content, Martin Sport, MDPR
MICHAEL TONA, Junior Developer CAMERON BAILEY, Public Relations/Content Coordinator, MDPR
26 27ONLINE/INTERACTIVE FILM, VIDEO & SOUND
Gold Silver
Social Media Campaign Television Advertising – Local (One DMA)
THE MARTIN GROUP CROWLEY WEBB
PUMA BCBS OF WESTERN NY
PUMA X SONIC RS-X LAUNCH WARREN COLVILLE
LEVI NEULAND, VP, Digital Strategy MATT LOW, Creative Director/Copywriter
ANDREW HENESEY, Senior Art Director ANDALYN COURTNEY, Art Director
JILLIAN GALLAGHER, Associate Creative Director ELLEN LOWREY, Executive Producer/Director
MICHAEL TSANIS, SVP, Creative ALAINA GARVEY, Account Director
ERIC WRIGHT, Account Director JONATHAN IERACI, Project Manager
JOHN JILOTY, VP, Social Media/Content, Martin Sport, MDPR ALEX BEHRENS, Editor/Sound Mixer
CAMERON BAILEY, Public Relations/Content Coordinator, MDPR NOLAN WHIPPLE, DOP/Colorist
Silver
Television Advertising – Local (One DMA)
CROWLEY WEBB
BCBS OF WESTERN NY
DR. HOPE FISHER
MATT LOW, Creative Director/Copywriter
ANDALYN COURTNEY, Art Director
ELLEN LOWREY, Executive Producer/Director
ALAINA GARVEY, Account Director
JONATHAN IERACI, Project Manager
ALEX BEHRENS, Editor/Sound Mixer
NOLAN WHIPPLE, DOP/Colorist
28 29FILM, VIDEO & SOUND FILM, VIDEO & SOUND
Silver Gold
Television Advertising – Local (One DMA) Television - Local Campaign
CROWLEY WEBB CROWLEY WEBB
BCBS OF WESTERN NY BCBS OF WESTERN NY
THE THOMASES 2020 TV BRANDING CAMPAIGN
MATT LOW, Creative Director/Copywriter MATT LOW, Creative Director/Copywriter
ANDALYN COURTNEY, Art Director ANDALYN COURTNEY, Art Director
ELLEN LOWREY, Executive Producer/Director ELLEN LOWREY, Executive Producer/Director
ALAINA GARVEY, Account Director ALAINA GARVEY, Account Director
JONATHAN IERACI, Project Manager JONATHAN IERACI, Project Manager
ALEX BEHRENS, Editor/Sound Mixer ALEX BEHRENS, Editor/Sound Mixer
NOLAN WHIPPLE, DOP/Colorist NOLAN WHIPPLE, DOP/Colorist
Silver Silver
Television Advertising – Local (One DMA) Television Advertising – Regional/National
CROWLEY WEBB FOURTHIDEA ADVERTISING+DESIGN
BCBS OF WESTERN NY CORNING MUSEUM OF GLASS
JOANN FALLETTA PIERRE
MATT LOW, Creative Director/Copywriter THOMAS MOONEY, Executive Creative Director
ANDALYN COURTNEY, Art Director MONISH BHATTACHARYYA, Creative Director/Writer
ELLEN LOWREY, Executive Producer/Director JULES HOMESBERGER, ACD/Art Director
ALAINA GARVEY, Account Director BROOKE MAJKA, Account Executive
JONATHAN IERACI, Project Manager DYLAN GOODSELL, Editor/Animator
ALEX BEHRENS, Editor/Sound Mixer JOHN CEGLIA, Audio Design
NOLAN WHIPPLE, DOP/Colorist
30 31FILM, VIDEO & SOUND FILM, VIDEO & SOUND
Silver Silver
Television Advertising – Regional/National Internet Commercial | Single Spot – Any Length
FOURTHIDEA ADVERTISING+DESIGN CROWLEY WEBB
CORNING MUSEUM OF GLASS ESAB
GLASS IS ROBUST FEED EXTREME - RUGBY
THOMAS MOONEY, Executive Creative Director JEFF PAPPALARDO, Creative Director
MONISH BHATTACHARYYA, Creative Director/Writer DARRYL COLLING, Art Director
JULES HOMESBERGER, ACD/Art Director KEARNEY ERHARD, Copywriter
BILL COUSINS/SILO, Editor ELLEN LOWREY, Executive Producer
JOHN CEGLIA, Audio Design NICOLE LAWNICZAK, Account Director
JOE RUSSELL, Project Manager
ALEX BEHRENS, Editor/Sound Editor/Mixer
NOLAN WHIPPLE DOP/Colorist/Director
Silver Silver
Internet Commercial | Single Spot – Any Length Internet Commercial | Single Spot – Any Length
CROWLEY WEBB CROWLEY WEBB
ESAB ESAB
BRAND VIDEO ROGUE LAUNCH VIDEO
JEFF PAPPALARDO, Creative Director JEFF PAPPALARDO, Creative Director
DARRYL COLLING, Art Director DARRYL COLLING, Art Director
KEARNEY ERHARD, Copywriter KEARNEY ERHARD, Copywriter
NICOLE LAWNICZAK, Account Director ELLEN LOWREY, Executive Producer
JOE RUSSELL, Project Manager ALEX BEHRENS, Sound Editor/Mixer
ELLEN LOWREY, Executive Producer/Director NICOLE LAWNICZAK, Account Director
NOLAN WHIPPLE, DOP JOE RUSSELL, Project Manager
SILO, Editor/Colorist NOLAN WHIPPLE, DOP/Colorist
KOKO PRODUCTIONS, Sound SILO, Editor
32 33FILM, VIDEO & SOUND FILM, VIDEO & SOUND
Silver Silver
Internet Commercial | Single Spot – Any Length Internet Commercial | Single Spot – Any Length
CROWLEY WEBB CROWLEY WEBB
M&T BANK ESAB
LGBTQ MURAL VIDEO SAVAGE A40 LAUNCH VIDEO
JEFF PAPPALARDO, Creative Director JEFF PAPPALARDO, Creative Director
ELLEN LOWREY, Executive Producer/Director DARRYL COLLING, Creative Director
ALEX BEHRENS, Sound Mixer KEARNEY ERHARD, Copywriter
NOLAN WHIPPLE, DOP/Colorist/Editor NATHANIAL BENOIT, Art Director
CUYLER HETTICH, Account Director NICOLE LAWNICZAK, Account Director
ADINA PERA, Project Manager JOE RUSSELL, Project Manager
ELLEN LOWREY, Executive Producer
NOLAN WHIPPLE, DOP/Colorist
ALEX BEHRENS, Editor/Sound Editor/Mixer
Silver Silver
Internet Commercial | Single Spot – Any Length Internet Commercial | Single Spot – Any Length
CROWLEY WEBB CROWLEY WEBB
ESAB ESAB
ROBUST FEED EXTREME - TUG OF WAR TWECO LAUNCH SIZZLE VIDEO
JEFF PAPPALARDO, Creative Director JEFF PAPPALARDO, Creative Director
DARRYL COLLING, Art Director DARRYL COLLING, Creative Director
KEARNEY ERHARD, Copywriter JESSICA GUSMEROTTI, Copywriter
ELLEN LOWREY, Executive Producer/Director NICOLE LAWNICZAK, Account Director
NICOLE LAWNICZAK, Account Director JOE RUSSELL, Project Manager
JOE RUSSELL, Project Manager ERIN GADDI, DOP
ALEX BEHRENS, Editor/Sound Editor/Mixer ZACHARY CAIN, Editor
NOLAN WHIPPLE, DOP/Colorist NOLAN WHIPPLE, Colorist
KOKO PRODUCTIONS, Sound
WARREN STANEK, Retoucher
34 35FILM, VIDEO & SOUND FILM, VIDEO & SOUND
Gold Gold
Internet Commercial | Single Spot – Any Length Advertising Industry Self-Promotion
CROWLEY WEBB DPOST
ESAB DPOST
OK GOLDROX LAUNCH VIDEO FULL SUN
JEFF PAPPALARDO, Creative Director JOE RUSSELL, Project Manager EVAN PEASE, Writer/Director/Editor
DARRYL COLLING, Art Director ALEX BEHRENS, Sound Editor/Mixer ZACK MINEO, ZACH ZIKA, PETER ARCARA,
KEARNEY ERHARD, Copywriter NOLAN WHIPPLE, DOP/Colorist LUCAS SANTOS, ANTHONY SYRACUSE,
ELLEN LOWREY, Executive Producer SILO, Editor JACOB THOMPSON, JACK GATTO, Animators/Modelers/Riggers
NICOLE LAWNICZAK, Account Director CALE SWITZER, Original Score/Sound Design
Silver
Internet Commercial | Campaign
CROWLEY WEBB
ESAB
ROBUST FEED EXTREME FILMS CAMPAIGN
JEFF PAPPALARDO, Creative Director
DARRYL COLLING, Art Director
KEARNEY ERHARD, Copywriter
ELLEN LOWREY, Executive Producer/Director
NICOLE LAWNICZAK, Account Director
JOE RUSSELL, Project Manager
ALEX BEHRENS, Editor/Sound Editor/Mixer
NOLAN WHIPPLE, DOP/Colorist/Director
36 37CROSS PLATFORM CROSS PLATFORM
Silver Silver
Integrated Campaigns | Consumer Campaign-Local Integrated Campaigns | Consumer Campaign-Local
JASON YATES THE MARTIN GROUP
QUEEN CITY ROLLER DERBY BESTSELF BEHAVIORAL HEALTH, INC.
2020 SEASON BOUT POSTERS CHILD ADVOCACY CENTER CAMPAIGN
JASON YATES, Creative Director/Art Director/Retoucher DAVE RILEY, Creative Director
KELLIE MAZUR, Copywriter FRANK CONJERTI, Associate Creative Director
S vs. LIES
C APE COD WITH A T WIST
MYERS CREATIVE IMAGING, Photography TERRY CABER, Art Director
AT
C A P E C O D AT I T S B R I G H T E S T
Y K
ALLEDEVIL DOL
ERIC BARBEHENN, Retoucher SEE THE BEST OF C APE COD WITH E A SE
MICHAEL TSANIS, SVP, Creative
CORINNE EBERWINE, QCRD Marketing Chair AMANDA CLARK, Account Supervisor
IVY PAGE, Project Manager
ERIC FRICK, Director/Producer
CHRIS SANTUCCI, Camera/Editor
PROPELLERHEAD, Sound
UCIES VS.
With the largest conference space in Cape Cod, Sea Crest Beach Hotel offers one of
the best settings imaginable for weddings and corporate retreats. Your guests will
Cape Cod is unforgettable. And drivable. Especially from Sea Crest Beach Hotel. enjoy our unique group activities and customized food offerings. Whether people are At Sea Crest Beach Hotel, the classic Cape Cod experience is closer than you think.
A
With a central location just 10 miles from the Bourne Bridge, all of Cape Cod is a shortcut reflecting on the day’s activities or thinking ahead to what’s next, Sea Crest offers Our central location makes it easy to reach Cape highlights like Martha’s Vineyard,
from here. Close to restaurants, shops and beaches and with plenty of highlights of groups something more. shops in Falmouth, historic lighthouses, and more. And the sunsets you’ll experience
its own, Sea Crest is your Cape Cod connection. from our private beach are unlike anything you’ve ever seen.
350 Quaker Rd., North Falmouth, MA 02556 | 844.323.3134 | SeaCrestBeachHotel.com
350 Quaker Rd., North Falmouth, MA 02556 | 844.323.3134 | SeaCrestBeachHotel.com 350 Quaker Rd., North Falmouth, MA 02556 | 844.323.3134 | SeaCrestBeachHotel.com
S
Silver Gold
ALLE ATS
YK
F r i , F e b 2 1
7 : 0 0 p m
R i v e r w o r k s
Integrated Campaigns | Consumer Campaign-Local Integrated Campaigns | Consumer Campaign-Local
DELAWARE NORTH THE MARTIN GROUP
E Y KATS vsL. LIES DELAWARE NORTH FEEDMORE WNY
ALL DEVIL DO S a t , J a n 2 5
7 : 0 0 p m
CAPE COD MAGIC BRAND IDENTITY DEVELOPMENT
R i v e r w o r k s
JEFF BUCKI, Senior Copywriter KIRA CSAKANY, Creative Supervisor
AMANDA WIDZINSKI, Graphic Designer II CODY ANDRES, Graphic Designer
H O M E MEGAN BURGET, Project Manager FRANK CONJERTI, Associate Creative Director
O P E N E R WARREN STANEK, Illustrator MICHAEL TSANIS, SVP, Creative
JAMES NEILER, Creative Direction PAT SANDORA-NASTYN, Senior Account Manager
F r i , J a n 1 0 MALLORY HAAS, Marketing Manager STEVE SOROKA, Project Supervisor
7 : 0 0 p m
R i v e r w o r k s
JOHN CLIFFORD, Senior Director of Marketing
38 39CROSS PLATFORM CROSS PLATFORM
Trico – Seeing Things?
Silver Wiper blades are just one of those products that a majority
of us don’t give a second thought. However, they are pretty
important on the road. With this campaign we needed to
capture attention quickly for a product that is often overlooked.
So we came up with a visual twist. See, if your wipers aren’t
built to handle the rain, wind, snow or hail you’re trying to
drive through, you might start seeing things…. like crazy
abominable snowmen or the grim reaper. But with Trico wiper
Gold
Integrated Campaigns | Consumer Campaign-Regional/National blades, your windshield stays crystal clear and you can trust
what you’re seeing, no matter what the weather forecast says.
Integrated Campaigns | Consumer Campaign-Regional/National
THE MARTIN GROUP FOURTHIDEA ADVERTISING+DESIGN
NO B L E R O OT W I NE & S P I R I TS I NTEG R ATED B R AND I D ENTI TY C AM PAI G N N O B L E R O OT W I N E & S P I R I TS I N T E G R AT E D B R A N D I D E N T I T Y C A M PA I G N
PUMA CORNING MUSEUM OF GLASS
PUMA X SONIC RS-X LAUNCH PIERRE
LEVI NEULAND, VP, Digital Strategy THOMAS MOONEY, Executive Creative Director
ANDREW HENESEY, Senior Art Director MONISH BHATTACHARYYA, Creative Director/Writer
JILLIAN GALLAGHER, Associate Creative Director JULES HOMESBERGER, ACD/Art Director
MICHAEL TSANIS, SVP, Creative CASSIE CHU, Art Director
ERIC WRIGHT, Account Director PHIL REDFIELD, Art Director
JOHN JILOTY, VP, Social Media/Content, Martin Sport, MDPR BROOKE MAJKA, Account Executive
CAMERON BAILEY, Public Relations/Content Coordinator, MDPR JOHN CEGLIA, Audio Design
DYLAN GOODSELL, Editor/Animator
NOBL E R OOT W INE & SPIR ITS INT EG R AT ED BR AND IDENT IT Y C AM PAIG N
Silver WADDLE IN MY
FOOTSTEPS TO MAINTAIN A
Silver
SAFE SOCIAL
DISTANCE Consumer Campaign-Local or Regional/National | Integrated Brand Identity Campaign
Integrated Campaigns | Consumer Campaign-Regional/National
GELIA 6 ft
2m
STRONGHOLD STUDIO
NOBLE ROOT WINE & SPIRITS
TRICO Penguin Pierre created by Catherine Labonte
BRAND IDENTITY CAMPAIGN
TRICO – SEEING THINGS?
3513_Pierre_DigitalSlide_Vertical.indd 1 6/5/20 2:01 PM
WE’RE KEEPIN’ IT COOL
ALL VISITORS WILL BE THERMAL SCANNED ROB HOPKINS, Designer
BILL PATERSON, Creative Director/Copywriter TO HELP ENSURE EVERYONE’S SAFETY.
JASON PAUTLER, Creative Director
DEVAN BRADY, Producer
BEN WOODY, Videographer/Editor Penguin Pierre created by Catherine Labonte
GREG KUPPINGER, Digital Designer
3513_Pierre_DigitalSlide_Horizontal.indd 1 6/5/20 2:01 PM
OLIVIA QUINN, Project Management
DAVE NAPIERALA, MELISSA GLIECO, KAT FUNKE, Account Services
40 41CROSS PLATFORM CROSS PLATFORM
Silver Gold
Consumer Campaign-Local or Regional/National | Integrated Brand Identity Campaign Consumer Campaign-Local or Regional/National | Integrated Brand Identity Campaign
TELESCO CREATIVE GROUP MR. SMITH AGENCY
ORGAN FAIRCHILD FLINT B EAN B ASTAR D CO FFEE | CO FFEE R OASTERY & C AFE INTEGR ATED B R AND IDENTITY C AM PAIGN B EAN B ASTAR D CO FFEE | CO FFEE R OASTERY & C AFE INTEGR ATED B R AND IDENTITY C AM PAIGN
BRAND IDENTITY CAMPAIGN BRAND ROLLOUT CAMPAIGN
GREG MEADOWS, Creative Director/Designer ROBERT DIMMER, Founder/Principal RENEE HELDA, Art Director
DAVE RUCH, Consultant CHRISSY PYNE, Partner/Creative Director CALEB HOUSEKNECHT, Project Manager
INSTY PRINTS, Printer COLLIN WITTMAN, Partner/Strategy Director NICOLE MORREALE, Digital Marketing
STICKER MULE, Printer JOE ALONGI, UX/UI Specialist Specialist
TOM BURTLESS, Digital Director LINDSAY NEILSON, Junior Designer
RYAN DELMAR, Multimedia Manager JARED THREAT, Client Services Director
LO G O D E S I G N ( 1 O F 2 ) PAC K AG I N G ( 3 O F 3 )
B EAN B ASTAR D CO FFEE | CO FFEE R OASTERY & C AFE INTEGR ATED B R AND IDENTITY C AM PAIGN B EAN B ASTAR D CO FFEE | CO FFEE R OASTERY & C AFE INTEGR ATED B R AND IDENTITY C AM PAIGN
Silver Gold
Consumer Campaign-Local or Regional/National | Integrated Brand Identity Campaign Consumer Campaign-Local or Regional/National | Integrated Brand Identity Campaign
FIFTEEN STRONGHOLD STUDIO
PAT T E R N / WA L L PA P E R
KING CENTER CHARTER SCHOOL PAC K AG I N G ( 1 O F 3 )
BEAN BASTARD COFFEE
KCCS BRAND IDENTITY CAMPAIGN BRAND IDENTITY CAMPAIGN
RACHEL SPENCE, Creative Director ROB HOPKINS, Designer
SARAH WALCZAK, Art Director
RICHARD HERBECK, Senior Copywriter
KIM CARUANA, Senior Digital Project Manager
AUDREY MULHISEN, Front-End Developer
ZAK SCHAFFSTALL, Software Engineer
MATT LUNGHINO, Account Manager
MICHAEL CHRISTENSEN, Managing Director
42 43CROSS PLATFORM CROSS PLATFORM
Gold Gold
Consumer Campaign-Local or Regional/National | Integrated Brand Identity Campaign Consumer Campaign-Local or Regional/National | Integrated Brand Identity Campaign
MR. SMITH AGENCY MR. SMITH AGENCY
MAGNUSMODE SHUCK SHACK
BRAND CAMPAIGN BRAND IDENTITY CAMPAIGN
ROBERT DIMMER, Founder/Principal ROBERT DIMMER, Founder/Principal
CHRISSY PYNE, Partner/Creative Director CHRISSY PYNE, Partner/Creative Director
COLLIN WITTMAN, Partner/Strategy Director COLLIN WITTMAN, Partner/Strategy Director
JOE ALONGI, UX/UI Specialist JOE ALONGI, UX/UI Specialist
TOM BURTLESS, Digital Director TOM BURTLESS, Digital Director
RYAN DELMAR, Multimedia Manager RYAN DELMAR, Multimedia Manager
RENEE HELDA, Art Director RENEE HELDA, Art DIrector
LO G O D E S I G N ( 1 O F 4 )
CALEB HOUSEKNECHT, Project Manager CALEB HOUSEKNECHT, Project Manager
NICOLE MORREALE, Digital Marketing Specialist NICOLE MORREALE, Digital Marketing Specialist
LINDSAY NEILSON, Junior Designer LINDSAY NEILSON, Junior Designer
JARED THREAT, Client Services Director JARED THREAT, Client Services Director
LO G O D E S I G N ( 3 O F 4 )
A P P L I CAT I O N F R O N T- E N D D E S I G N
LO G O D E S I G N ( 1 O F 2 )
Gold Silver
TRUCK DESIGN (1 OF 3)
Consumer Campaign-Local or Regional/National | Integrated Brand Identity Campaign Integrated Campaigns | Integrated Media Corporate Social Responsibility Campaign
P R O M OT I O N A L P O S T E R S
THE MARTIN GROUP
W E B S I T E D E S I G N & D E V E LO P M E N T
WHITE BICYCLE
EMAIL L AUNCH
FEEDMORE WNY FUNNEL DOWN
BRAND IDENTITY DEVELOPMENT IS A VIRUS.
KIRA CSAKANY, Creative Supervisor
CODY ANDRES, Graphic Designer
FRANK CONJERTI, Associate Creative Director
MICHAEL TSANIS, SVP, Creative
PAT SANDORA-NASTYN, Senior Account Manager
STEVE SOROKA, Project Supervisor
44 45CROSS PLATFORM CROSS PLATFORM
Silver Silver
Pro Bono | Integrated Media Pro Bono Campaign Advertising Industry Self-Promotion Campaigns | Single Medium Campaign
GELIA FARM
CYSTIC FIBROSIS FOUNDATION OF WESTERN NY AAF BUFALO
444444444444444444444444444444444444
2020 CFF BREATH OF LIFE GALA ADDYS SPEAKEASY 2020 SOCIAL MEDIA
NOAH HERMAN, Art Director MATT CASCARINO, Executive Creative Director/Copywriter
KATHY KASTAN, Creative Director LAUREN SHAPIRO, Creative Director
OLIVIA QUINN, Project Managers ALLISON FANARO, Senior Art Director
ERIN COLLINS, Content Strategist ERIC THOMAS, Art Director
KERRI LINSENBIGLER, Copywriter JULIANA CONIDI, Graphic Designer
LAUREN CARMER NIEMAN, Senior Copywriter
TIM MARREN, Senior Copywriter
STEPHANIE RABIDEAU, Copywriter
EMMY KOLBE, Copywriter
MAURA NOONAN, Digital Media/Content Manager
KAITLYN KULESZA, Project Manager
CLAIRE BUSCEMI, Project Manager
Silver Silver
Advertising Industry Self-Promotion Campaigns | Single Medium Campaign Advertising Industry Self-Promotion Campaigns | Single Medium Campaign
FARM FIFTEEN
AAF BUFALO FIFTEEN
ADDYS SPEAKEASY 2020 PRO CFE 15 DAYS OF GRATITUDE
MATT CASCARINO, Executive Creative Director/Copywriter SAMANTHA LONCZAK, Graphic Designer
ALLISON FANARO, Senior Art Director TIM MARTIN, Graphic Designer
LAUREN CARMER NIEMAN, Senior Copywriter JULIANNA FORTAIN, Copywriter
CLAIRE BUSCEMI, Project Manager RACHEL SPENCE, Creative Director
CHUCK MALCZEWSKI, Production Manager
46 47CROSS PLATFORM CROSS PLATFORM
Silver Silver
Advertising Industry Self-Promotion Campaigns | Single Medium Campaign Advertising Industry Self-Promotion Campaigns | Integrated Media Campaign
FIFTEEN MOWER
FIFTEEN MOWER
#QUARANSTREAMING BRING YOUR WORK TO KIDS
TIM MARTIN, Graphic Designer DOUG KAMP, Chief Creative Officer CAITLIN RYAN, Account Supervisor/
ANDREA LOPICCOLO, Graphic Designer KIT KUEBLER, Junior Copywriter Public Relations
RICHARD HERBECK, Senior Copywriter CHELSEA CARNEY, Art Director ALLIE FRIEDMAN, Senior Account Supervisor/
RACHEL SPENCE, Creative Director YANSONG JIANG, Motion Graphics/Video Editor Public Relations
MIRANDA JOHN, Senior Project Manager CHRISTIAN GADDIS, Senior Account Executive/
MATTHEW BABIARZ, Senior Digital Strategist Public Relations
PATRICIA NUGENT, VP, Public Relations LUCY O’DONNELL, Director/Senior Content
HEATHER LEE, Account Supervisor/ Manager
Public Relations
Gold Gold
Advertising Industry Self-Promotion Campaigns | Single Medium Campaign Advertising Industry Self-Promotion Campaigns | Integrated Media Campaign
FIFTEEN FARM
FIFTEEN AAF BUFFALO
CHOOSE YOUR OWN ADVENTURE ADDYS SPEAKEASY 2020 CAMPAIGN
JENNIFER FORTUNE, Media Director MATT CASCARINO, ECD/Copywriter TIM MARREN, Senior Copywriter
TIM MARTIN, Graphic Designer LAUREN SHAPIRO, Creative Director STEPHANIE RABIDEAU, Copywriter
RICHARD HERBECK, Senior Copywriter JASON HUGHES, Creative Director JILLIAN F. CASCARINO, Strategic Story Director
RACHEL SPENCE, Creative Director ROBERT MURPHY, Creative Director MAURA NOONAN, Digital Media/Content Manager
MICHAEL BROWN, Creative Director AMY NIZIALEK, Junior Digital Developer
SUE CURRIE, Associate Creative Director JEFF MACIEJEWSKI, Video Production Specialist
ALLISON FANARO, Senior Art Director NICOLE MORREALE, Digital Strategy Director
ERIC THOMAS, Art Director KAITLYN KULESZA, Project Manager
JULIANA CONIDI, Graphic Designer CLAIRE BUSCEMI, Project Manager
LAUREN CARMER NIEMAN, Senior Copywriter CHUCK MALCZEWSKI, Production Manager
48 49ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING
Silver Silver
Copywriting Logo Design
FARM STRONGHOLD STUDIO
AAF BUFFALO BEAN BASTARD COFFEE
ADDYS SPEAKEASY 2020 PRO CFE LOGO DESIGN
MATT CASCARINO, Executive Creative Director/Copywriter ROB HOPKINS, Designer
LAUREN CARMER NIEMAN, Senior Copywriter
444444444444444444444444444444444444
Silver Silver
Copywriting Logo Design
THE MARTIN GROUP MR. SMITH AGENCY
TRILLIUM HEALTH SHUCK SHACK
SEXUAL HEALTH SOCIAL CAMPAIGN IDENTITY DESIGN
FRANK CONJERTI, Associate Creative Director ROBERT DIMMER, Founder/Principal
MATT LAHUE, Copywriter
BEA N BASTA RD COFFEE | COFFEE ROASTERY & CA FE LOG O D ESI G N | V ERT I C A L
CHRISSY PYNE, Partner/Creative Director
DION PENDER, VP, Creative COLLIN WITTMAN, Partner/Strategy Director
TRACI LEGONELLI, Senior Account Manager JOE ALONGI, UX/UI Specialist
BAST
N
TOM BURTLESS, Digital Director
A
A
RYAN DELMAR, Multimedia Manager
BE
RD
RENEE HELDA, Art Director
C
OFFEE
CALEB HOUSEKNECHT, Project Manager
NICOLE MORREALE, Digital Marketing Specialist
LINDSAY NEILSON, Junior Designer
JARED THREAT, Client Services Director
BEAN BASTAR D CO FFEE | CO FFEE R OASTERY & CAFE LOGO DESIGN | CIRCULAR BEAN BASTARD COFFEE | COFFEE ROASTERY & CAFE LOGO DESIGN | M ASCOT
50 51You can also read
