TELUS PHR ACTIVITY Exploring Consumer Cohorts in Windsor-Essex - Lifestyle Management Inc.
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Lifestyle Management Inc.
TELUS PHR ACTIVITY
(Personal Health Record)
Exploring Consumer Cohorts
in Windsor-Essex
Facilitated By:
JSC Lifestyle Management Inc.
Contact:
Jackie Savi-Cannon
519 984 5725
Jackie@jsclifestyle.com
Chronic care disease costs account for
42% of total direct medical care expendi-
tures or $39B CDN annually, and with de-
clining health of the average Canadian, is
proven to be lifestyle related.1
The Chronic Disease Prevention Alliance of Can-
ada estimates the debilitating nature of illness
creates an indirect cost due to productivity loss
amounting to $54.4B annually.1 JSC Lifestyle Man-
agement Inc. is collaborating with TELUS in an activity involving up to 1000 individuals
living in Windsor-Essex, Ontario. The focus of the study design uses Community Based
Participatory Research (CBPR) to engage participants in different cohorts in the
research process.2 In more traditional studies, major environmental and individual barri-
ers were identified.3 Use of the TELUS PHR inherently overcomes some of the selected
key barriers, such as client privacy, security, compliance with evolving standards, and
availability of systems.3
TELUS provides a nationally recognized system compliant with Canada
Health InfoWay security and privacy standards.
The tenets of our model promote early adoption in a preventative health approach to
enable employers/employees to focus more on their health strengths, before disease
exists. Benefits from education through the use of the PHR and its value in early detec-
tion and personal health management are expected, complementing treatments of
pre-existing conditions. A simple health passport focused on evidence-based informa-
tion accessed and implemented by participants, complements the TELUS PHR. One
added advantage of the TELUS PHR is that it integrates with TELUS Health Space, a
provider system/client care relationship that can optimize preventative future care.
MAIN OBJECTIVES:
Windsor-Essex community participants with a chronic illness
such as Cancer, Diabetes, Autism receives supervised edu-
cation and support for 12 months during this research activity
leading to potential benefits such as:
• Reduced long term costs of living with chronic disease
• Improved adherence to required medication
• Pain management
• Stress management in living with a chronic disease
• Improved overall perception of their quality of life
1
Mirola, M. (2004) The Cost of Chronic Disease in Canada. Retrieved from http://www.gpiatlantic.org/pdf/
health/chroniccanada.pdf
2
Blumenthal, D., DiClemente, R., Braithwaite, R. and S. Smith. (2013) 2nd Ed. Community-Based Participatory
Health Research: Issues, Methods and Transition to Practice. New York, NY: Springer Publishing Co.
3
Tang, P., Ash, J., Bates, D., Overhage, M. and Sands, D. (2006) Personal Health Records: Definitions, Benefits,
and Strategies for Overcoming Barriers to Adoption J.Am . Med. Inform. Assoc. 13(2): 121–126. doi: 10.1197/
jamia.M2025
2
Why TELUS?
The answer is simple and smart!
TELUS excels in providing a standards-based
Personal Health Record
Over 60+ healthcare tools accessible including forms, tables, reports, charts,
graphs, tracking, surveys, care plans, messaging and scheduling
Participants can securely* upload, download, view, modify, track
and share key health data
Anytime, anywhere access to health records via the web using a computer,
smartphone or tablet
Allows for better tracking of health information and conditions
Connects with TELUS health space®
Provides easy to review and understandable health data
Allows for one or two-way data sharing between health related professionals
and clients
Clients and health related professionals can choose which data is shared
Compatible with most EMR systems connected to TELUS Health Space should
the need arise to integrate with leading Health Information solutions in pri-
mary care and hospitals
No requirements to be a TELUS wireless or wire line customer to use the TELUS
PHR
*In compliance with the security and privacy requirements of Canada Health Infoway’s Consumer Health Platform
• All features are subject to change by TELUS
• Terms and Conditions Apply
3
INVESTMENT OPTIONS FOR PARTICIPANTS
SERVICE BASIC ENHANCED
SET UP CONSULTATION ( 1 hour)
TELUS PERSONAL HEALTH RECORD
JSC HEALTH PORTAL SUPPORT
MEMBERSHIP REGISTRATION AND MAINTENANCE
FITNESS CLUB/ STUDIO ACCESS (where applicable)
SOCIAL MEDIA / ONLINE MONTHLY SUPPORT
WEEKLY EMAIL UPDATES
FREE COMMUNITY CLASS (where applicable)
$195.95
/year
INVESTMENT PER BASIC PARTICIPANT -----
or $18.95
/month
ADDITIONAL CLIENT CENTERED SERVICES
CONSULTATIONS
MONTHLY RELAXATION SESSION
MONTHLY PHYSICAL SESSION
$695.95
/year or
INVESTMENT PER ENHANCED PARTICIPANT
$64.95
/month
• Taxes not included.
• Terms and Conditions Apply.
4
“The highest use of capital is
not to make more money, but
to make money do more for
the betterment of life.
Henry Ford
In addition to providing service and education to worthy citizens, this en-
gagement activity is providing supporters prime exposure in a 12 month
marketing campaign designed to engage participants and community
members alike. Cohorts will be associated with the community-based re-
search activity creating a baseline of valuable anonymized data allowing
further development of sustainable healthy behavior in Windsor-Essex and
elsewhere.
INVESTMENT IN SPECIFIC COHORTS
REPRESENTED WITH FOUR MAIN PILLARS
PLATINUM GOLD SILVER BRONZE
PILLAR PILLAR PILLAR PILLAR
MARKETING FEATURES (BASIC)
(Basic) (Basic) (Basic) (Basic)
Option for named recognition in support of this
valued community engagement.
Approved photos will be used to support a posi-
tive healthy context.
Approved logo recognition as a supportive
partner in print and promotional/educational
presentation material.
#hashtags would be included in key social
media posts.
5
PLATINUM GOLD SILVER BRONZE
PILLAR PILLAR PILLAR PILLAR MARKETING FEATURES (ENHANCED)
#hashtag included in key social media posts
Approved logo receives prominent place-
ment after each educational message for
prime viewing/attention (Platinum 1st)
Named lists in credits for support of this valued
community engagement
Approved logo recognition as a supportive
partner in print advertising and promotional/
educational presentation material
Location options for educational video
Representative(s) featured in local commu-
nity components with specific brands
Onsite photos will be taken featuring a posi-
tive healthy context
Engagement activity will include a Social Mob
seasonal activeness campaign
Approved logo prominently positioned in our
52 weekly emails (consented)
Approved logo positioned in our educational
support video ‘Introduction’
Vocal recognition during our weekly web-
based videos shared virtually on Facebook,
Twitter, LinkedIn, Pinterest
Representative delivers a positive message to
be included in our weekly support videos
Vocal recognition as a platinum partner at all
live gatherings held during a 12 month period
6OPTIONS FOR INVESTMENT IN
EACH OF THE PILLARS OF ENGAGEMENT
BRONZE SILVER GOLD PLATINUM
PILLAR PILLAR PILLAR PILLAR
Investment Investment Investment Investment
$10,000 $15,000 $20,000 $30,000
10 Enhanced 15 Enhanced 20 Enhanced 30 Enhanced
Participants Participants Participants Participants
• Taxes not included Other Terms and Conditions Apply and Amounts are approximations based on single rates
BRONZE SILVER GOLD PLATINUM
Investment Investment Investment Investment
$2,000 $3,000 $5,000 $7,000
2 Basic Participants 3 Basic Participants 5 Basic Participants 7 Basic Participants
Lifestyle Management Inc.
After 10 years of providing our diverse services to corporations
such as CIBC, TD, RBC, The Benefits Company, BASF, Windsor
Regional Hospital, CBCN, City of Windsor, we have developed
a successful strategy that integrates digital delivery, electronic
health tracking & preventative modalities in an efficient way,
providing quantifiable results.
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