Survey Invitation - the Electrical and Electronics Sector Support Development of Malaysia's Circular Economy Roadmap for Plastics
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Survey Invitation – the Electrical and Electronics Sector
Support Development of Malaysia’s Circular Economy
Roadmap for Plastics
3 December 2020
Consulting firm Deloitte Risk Advisory Sdn. Bhd.
Contact person Cheryl Khor, Partner
Address Menara LGB, 1, Jalan Wan Kadir, Taman Tun Dr Ismail, 60000 Kuala
Lumpur, Wilayah Persekutuan Kuala Lumpur
Email ckhor@deloitte.com
Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy Roadmap for Plastics Invitation Context of the survey Together with The Government of Malaysia and The World Bank, Deloitte Risk Advisory Sdn. Bhd. (“we”) is currently conducting research to inform the development of a national Circular Economy Roadmap (CER) for Plastics. The CER builds on existing initiatives of the government, including the Roadmap Towards Zero Single-Use Plastics 2018-2030, and is expected to be launched in early 2021. Electrical and Electronics (E&E) has been selected as one of the prioritised sectors under the CER development, and within this sector your company has been identified as an important stakeholder. In this context, we cordially invite representatives from your company to participate in this study and share their perspectives on barriers for plastics circularity. Your response to the survey will help us understand the E&E sector’s potential and barriers in transitioning towards a circular economy for plastics, which will translate into our recommendations to The Government of Malaysia on policy interventions. These interventions will be targeted at supporting organisations like yours to adopt and scale up solutions for a more circular plastics value chain. Our request Your participation in the study will entail completing the following survey in four parts: A. Background information. B. Your company’s plastics circularity practice. C. Barriers related to the circular economy business models. D. Suggested policy interventions. It will take approximately 45 minutes to complete the survey. All data submitted through this survey will be anonymised and aggregated before being incorporated into the CER. In view of the project timeline, we would appreciate it if you could reply with the completed survey by 4th December 2020. In case you have any questions about this survey or the overall study, please don’t hesitate to contact us through Jonah Belitz at jbelitz@deloitte.com. Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 2
Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy Roadmap for Plastics Note to Respondents Circular Economy is a concept where our economic activities are decoupled from the consumption of finite resources and where waste is designed out of the system. For plastics, this concept entails eliminating problematic and unnecessary items; ensuring that the plastics we need are reusable, recyclable, or compostable; and keeping plastics out of the environment.1 In practice, the concept of circular economy can be manifested in ways organisations choose to operate (through their business and operating models). In Figure 12, we demonstrate seven models along the plastics value chain that are relevant when thinking about how to transition toward a circular economy, in other words “circularity”, for plastics. Figure 1. Circular economy business models 1 For detailed information on the concept of Circular Economy, please refer to the Ellen MacArthur Foundation (https://www.ellenmacarthurfoundation.org/), a leading non-governmental organisation advocating for circularity solutions across sectors and geographies. 2 For detailed information on the seven types of circular economy business models, please refer to the Deloitte study (2018) based on a mapping of 50 Norwegian companies. Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 3
Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy Roadmap for Plastics In Figure 2, we have mapped some of the plastics circularity solutions in Malaysia and abroad against the E&E sector value chain. Table 1 on the next page provides these solutions including some local and international examples. These solutions, categorised according to the seven types of circular economy business models in Figure 1, contribute to the reduction of plastic waste in a variety of ways, such as reducing the reliance of the sector on virgin plastics through new designs and materials, extending the lifetime of products, improving recycling rates and quality, etc. As part of our sector-based assessment, we invite you to share your perspective and knowledge through the survey to help us understand other existing practices in Malaysia that can be further promoted under the CER, which will inform national planning for the years to come. Figure 2: Mapping of circular economy solutions for plastics in the E&E sector Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 4
Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy Roadmap for Plastics
Table 1: Local and international examples for the solutions mapped in Figure 2 (hyperlinks available in each bullet point)
# Type of solutions Local example International example
Remanufacturing of parts
to prolong use of materials • Remanufacturing of printer • Remanufactured products certified and sold by brand owners (Cisco
1
and reduce the use of virgin cartridge (Cartridge World) Refresh, USA)
material
• Traditional repair shops
Repair of electronic
• Innovative models to increase
2 appliances to prolong use • Online store of parts, tools and wiki on repair guidelines (iFixit, USA)
accessibility of repairing services
of materials
(MobiKlinik)
Take-back scheme to
3 • Free Mail-Back Recycling programme through pick-ups for households (Dell)
improve collection
Innovative collection model • Electronic waste recycling service • E-waste collection solution for communities without adequate
4
to improve collection with free pickup (Blue Bee) recycling infrastructure (Close the Loop, Netherlands)
Resale of used appliances • Second hand marketplace for E&E • Resale of second-hand phone collected through the platform, with
5
to prolong use of products products (Carousell) some refurbished before the resale (Mazuma, UK)
• One type of recycled plastics used in headsets and speakers has
Eco-design with alternative
recycled material usage rate of 65% (Sony, Japan)
material, reduced material,
• Modular product concept aiming at extending the lifetime of the
6 or modular design that •/
whole product (Fairphone, Netherlands)
facilitates repair and
• Recycling and Innovation Center built to support R&D on closed-loop
refurbishment
design (HP, Brazil)
• Refurbishment centers for post-consumer video games, gaming
Refurbishment to prolong
consoles, smartphones and tablets, and other electronic devices to
7 use of materials and reduce •/
achieve factory condition (GameStop, USA)
use of virgin materials
• Refurbishment of returned / defected products (eStoks, Brazil)
Product as a service to
increase utilisation of
• Subscription service of cartridge (HP Instant Ink, USA)
8 products, reduce material •/
• Rental of high-end equipment (Fat Lama, UK)
demand and strengthen
reverse logistics
Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 5Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy
Roadmap for Plastics
Furthermore, in Table 2, we provide an overview of the policy intervention types that can be
considered within the context of promoting plastics circularity in Malaysia. This table serves as a
frame of reference when answering the question under Section D, referring to your suggested policy
interventions for removing the existing barriers.
Table 2: Types of policy interventions providing an enabling environment
Category Sub-category
Research
Education, Information, and Awareness
Information & Education Campaigns
Data & Information Sharing
Collaborative Platforms Matchmaking Platforms/Labs
Voluntary Agreements
Direct Financial Support
Business Support Schemes Indirect Financial support
Technical Support
Public Procurement
Public Procurement and Infrastructure
Investment in Public Infrastructure
Strategies, Roadmaps, Targets
Monitoring & Enforcement
Environmental & Social Assessments and Permits
Spatial Planning
Regulatory and Legislative Framework Bans
Performance Standards
Technology Standards
Labelling / Taxonomy
Others
Positive price incentive
Negative price incentive
Economic and Fiscal Framework Public-Private Partnerships
Tradeable Permits
Extended Producer Responsibility (EPR)
[The remainder of this page has been left blank intentionally]
Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 6Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy
Roadmap for Plastics
Survey
A. Background information (5 minutes)
1. Please provide the following information on your business in Malaysia.
Question Response
Name of the business
Total operating revenue in Malaysia,
from the latest financial year
Number of employees in Malaysia
Name of contact person
Job title and department
Email
Telephone
2. Are you interested in participating in a two-hour Focus Group Discussion with other
representatives from the E&E sector to provide your comments on the preliminary findings of
this research? The session is expected to take place at the end of November.
☐Yes
☐No
Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 7Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy
Roadmap for Plastics
B. Your company’s plastics circularity practice (10 minutes)
3. Does your company in Malaysia adopt any plastics circularity-related solution that is not
captured by Figure 2 (p.4)?
“Solutions” here are defined as technologies, projects, and initiatives by one or multiple entities
that help to circulate plastics in the economy.
If so, please describe in detail the products or type of plastic that this solution addresses, the
activities in the value chain that it focuses on, and the stakeholders it engages.
☐Yes. Please insert your description below, and attach any publicly available web link, concept
note, or other material related to the solution in Malaysia, if available.
☐No
4. Based on Figure 2 (p.4), please populate the following table by:
a. describing additional E&E-specific solutions you have observed in Malaysia or overseas,
including the products or type of plastic that this solution addresses, the activities in the value
chain that it focuses on, and the stakeholders it engages.
b. providing the name of the company/ies that has/have adopted the solution.
c. providing the solution’s main geographic market(s).
4a 4b 4c
Solution
Description of the solution Company(ies) Geographic
no.
market(s)
S1
S2
S3
Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 8Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy
Roadmap for Plastics
C. Barriers related to the circular economy business models (20 minutes)
5. Based on Figure 1 (p.3), please populate the following table by:
a. identifying up to three models that you think have the greatest potential in increasing plastics
circularity in E&E.
You may think of “potential” in terms of the model’s foreseeable impact on the extent to which
your sector is reliant on virgin plastic-based products, parts, or components and the extent to
which plastic pollution from these can be avoided.
b. allocating 10 points among the selected models to represent their relative potential (more
points represent higher potential).
Please make sure that if you select three models, the points allocated for M1, M2, and M3 sum
up to 10. Likewise, if you select two, the points allocated for M1 and M2 sum up to 10.
c. explaining why you think these models have the greatest potential.
d. identifying the risks that may be associated with scaling up these models in the sector.
An example is provided in the first row for your reference.
Model 5a 5b 5c 5d
no. Circular economy Allocated points for Why this model has Risks associated with
business model models potential the model
M0 Recycling 5/10 (the rest is reserved The sheer volume of Recovery sites built for
for other models) plastic parts currently these plastic parts, if
used for our x product not properly controlled,
calls for a robust recycling can become unhygienic
scheme in order to reduce and damage the
the plastic footprint in our surrounding
operations. environment.
M1
M2
M3
6. Do you have additional comments on these circular economy business models, in case your
inputs do not fit into the previous table?
Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 9Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy
Roadmap for Plastics
☐Yes. Please insert your comments below.
☐No
7. For each of the models (M1, M2, M3) identified in Question 5, please populate the following
table by:
a. describing in detail up to two barriers that you think are hindering the scale-up of each model
in your sector.
You may think of barriers in terms of these considerations: market/economic conditions,
technology factors, the regulatory environment, and cultural/social considerations.
b. allocating 10 points among each model’s barrier(s) to represent their relative significance (more
points represent higher significance).
Please make sure that the points allocated to the barriers for each model (e.g. B1.1 and B1.2 for
M1, if two barriers for the model are identified) sum up to 10.
An example is provided in the first two rows for your reference.
7a 7b
Model no. Barrier no. Allocated points
Description of barrier
for barriers
The current cost of recycling the plastic parts in x product is too
B0.1 high compared to the value recovered, since the plastic parts are 8/10
not designed to be easily recyclable.
M0
There are no qualified vendors in Malaysia who can provide
B0.2 2/10
recycling of our plastic parts in x product.
B1.1
M1
B1.2
M2 B2.1
Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 10Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy
Roadmap for Plastics
7a 7b
Model no. Barrier no. Allocated points
Description of barrier
for barriers
B2.2
B3.1
M3
B3.2
8. Do you have additional comments on these barriers, in case your inputs do not fit into the
previous table?
☐Yes. Please insert your comments below.
☐No
Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 11Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy
Roadmap for Plastics
D. Suggested policy interventions (10 minutes)
9. For each of the barriers (B1.1 to B3.2) identified in Question 7, please populate the following
table by:
a. describing in detail up to two policy interventions that you think are the most effective in
removing or mitigating each barrier.
You may refer to Table 2 (p. 6) for an overview of policy intervention types.
b. allocating 10 points among each barrier’s suggested policy intervention(s) to represent their
relative effectiveness (more points represent higher effectiveness).
Please make sure that the points allocated to policy interventions for each barrier (e.g. P1.1.1
and P1.1.2 for B1.1, if two policy interventions for the barrier are identified) sum up to 10.
An example is provided in the first two rows for your reference.
9a 9b
Model Barrier Policy
Allocated points for
no. no. no. Policy intervention
policy interventions
To set up an incentive scheme to promote research and
P0.1.1 development in alternative materials and/or design that 6/10
make the plastic parts in x product more recyclable.
M0
B0.1
To launch an awareness campaign among the public so that
P0.1.2 there is higher consumer appetite for products with recycled 4/10
content.
P1.1.1
B1.1
P1.1.2
M1
P1.2.1
B1.2
P1.2.2
M2 B2.1 P2.1.1
Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 12Survey Invitation – the Electrical and Electronics Sector | Support Development of Malaysia’s Circular Economy
Roadmap for Plastics
9a 9b
Model Barrier Policy
Allocated points for
no. no. no. Policy intervention
policy interventions
P2.1.2
P2.2.1
B2.2
P2.2.2
P3.1.1
B3.1
P3.1.2
M3
P3.2.1
B3.2
P3.2.2
10. Do you have additional comments on these policy interventions, in case your inputs do not fit
into the previous table?
☐Yes. Please insert your comments below.
☐No
This is the end of the survey. Thank you for your participation.
Please contact Jonah Belitz (jbelitz@deloitte.com or +60 17 618 4710) if you need clarifications about the survey. 13Contact information ckhor@deloitte.com Cheryl Khor Partner, Deloitte Risk Advisory Sdn. Bhd. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more. Deloitte Asia Pacific Limited is a company limited by guarantee and a member firm of DTTL. Members of Deloitte Asia Pacific Limited and their related entities, each of which are separate and independent legal entities, provide services from more than 100 cities across the region, including Auckland, Bangkok, Beijing, Hanoi, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Osaka, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo. About Deloitte Malaysia in Malaysia, services are provided by Deloitte Risk Advisory Sdn Bhd and its affiliates. This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms or their related entities (collectively, the “Deloitte organization”) is, by means of this communication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No representations, warranties or undertakings (express or implied) are given as to the accuracy or completeness of the information in this communication, and none of DTTL, its member firms, related entities, employees or agents shall be liable or responsible for any loss or damage whatsoever arising directly or indirectly in connection with any person relying on this communication. DTTL and each of its member firms, and their related entities, are legally separate and independent entities. © 2020 Deloitte Risk Advisory Sdn. Bhd.
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